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There Are A Whole Bunch Of People Who Don't Like To Shop. But There Are Also People, Maybe, Who Even Do Like To Shop But Are Very Time Pressured. And So Shopping Online Can Save People Time.

-Jeff Bezos

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There Are A Whole

Jeff Bezos

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There Are A Whole Bunch Of People Who Don't Like To Shop. But There Are Also People, Maybe, Who Even Do Like To Shop But Are Very Time Pressured. And So Shopping Online Can Save People Time.

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You Can Work Long, Hard, Or Smart, But At Amazon.com You Can’t Choose Two Out Of Three.

What Consumerism Really Is, At Its Worst Is Getting People To Buy Things That Don't Actually Improve Their Lives.

If You Build A Great Product Or Service, People Will Talk About It. But It Starts With Having Something That's Worth Talking About.

I Think There Are Going To Be A Bunch Of Tablet-like Devices. It's Really A Different Product Category.

I’d Rather Interview 50 People And Not Hire Anyone Than Hire The Wrong Person.

If You're Going To Invest In An Internet Stock, You Must Be A Long-term Investor.

You Don't Want To Negotiate The Price Of Simple Things You Buy Every Day.

You Want To Look At What Other Companies Are Doing. It's Very Important Not To Be Hermetically Sealed. But You Don't Want To Look At It As If, 'ok, We're Going To Copy That.' You Want To Look At It And Say, 'that's Very Interesting. What Can We Be Inspired To Do As A Result Of That?' And Then Put Your Own Unique Twist On It.

I Don't Want To Use My Creative Energy On Somebody Else's User Interface.

Work Hard, Have Fun And Make History.

Go To Bed Early And Wake Up Early. The Morning Hours Are Good.

I Don't Think That You Can Invent On Behalf Of Customers Unless You're Willing To Think Long-term, Because A Lot Of Invention Doesn't Work. If You're Going To Invent, It Means You're Going To Experiment, And If You're Going To Experiment, You're Going To Fail, And If You're Going To Fail, You Have To Think Long Term.

If You Can't Feed A Team With Two Pizzas, It's Too Large.

There Are A Whole Bunch Of People Who Don't Like To Shop. But There Are Also People, Maybe, Who Even Do Like To Shop But Are Very Time Pressured. And So Shopping Online Can Save People Time.

What's Dangerous Is Not To Evolve.

I Have A Strongly Held Belief That One Of The Reasons That Amazon Has Been Successful Is Because We Do Not Obsess Over Competitors. Instead We Obsess Over Customers.

One Of The Things It Was Obvious You Could Do With An Online Store Is Have A Much More Complete Selection.

Determine What Your Customers Need, And Work Backwards.

Amazon.com Strives To Be The E-commerce Destination Where Consumers Can Find And Discover Anything They Want To Buy Online.

It's Harder To Be Kind Than Clever

Our Premise Is There Are Going To Be A Lot Of Winners. It's Not Winner Take All. Other People Do Not Have To Lose For Us To Win.

I Told All Of Our Original Investors That They Would Lose Their Money For Sure.

If You Don't Understand The Details Of Your Business You Are Going To Fail.

If You Only Do Things Where You Know The Answer In Advance, Your Company Goes Away.

To Get Something New Done You Have To Be Stubborn And Focused, To The Point That Others Might Find Unreasonable.

Focusing On The Customer Makes A Company More Resilient.

Invention Is By Its Very Nature Disruptive. If You Want To Be Understood At All Times, Then Don't Do Anything New.

There's So Much Stuff That Has Yet To Be Invented. There's So Much New That's Going To Happen. People Don't Have Any Idea Yet How Impactful The Internet Is Going To Be And That This Is Still Day 1 In Such A Big Way.

I Love My Life. I Love Being An Inventor.

Love Of My Life

The Death Knell For Any Enterprise Is To Glorify The Past -- No Matter How Good It Was.

I'm Going To Go Do This Crazy Thing. I'm Going To Start This Company Selling Books Online.

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.

If You're Not Stubborn, You'll Give Up On Experiments Too Soon. And If You're Not Flexible, You'll Pound Your Head Against The Wall And You Won't See A Different Solution To A Problem You're Trying To Solve.

We Like To Pioneer, We Like To Explore, We Like To Go Down Dark Alleys And See What's On The Other Side.

We Are Stubborn On Vision. We Are Flexible On Details.

I Went To Princeton Specifically To Study Physics.

If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.

My Own View Is That Every Company Requires A Long-term View.

Are You Lazy Or Just Incompetent?

Your Brand Is What People Say About You When You're Not In The Room

It's Perfectly Healthy-encouraged, Even- To Have An Idea Tomorrow That Contradicted Your Idea Today

People Who Were Right A Lot Of The Time Were People Who Often Changed Their Minds.

When You Are Eighty Years Old, And In A Quiet Moment Of Reflection Narrating For Only Yourself The Most Personal Version Of Your Life Story, The Telling That Will Be Most Compact And Meaningful Will Be The Series Of Choices You Have Made. In The End, We Are Our Choices.

The Net Is Pretty Cool, But The Physical World Is The Best Medium Ever.

In Seattle You Haven't Had Enough Coffee Until You Can Thread A Sewing Machine While It's Running.

But There's Still So Much You Can Do With Technology To Improve The Customer Experience. And That's The Sense In Which I Believe It's Still Day One, And That It's Early In The Day. If Anything, The Rate Of Change Is Accelerating.

Millions Of People Were Inspired By The Apollo Program. I Was Five Years Old When I Watched Apollo 11 Unfold On Television, And Without Any Doubt It Was A Big Contributor To My Passions For Science, Engineering, And Exploration.

The Human Brain Is An Incredible Pattern-matching Machine.

We See Our Customers As Invited Guests To A Party, And We Are The Hosts. It's Our Job Every Day To Make Every Important Aspect Of The Customer Experience A Little Bit Better.

Cleverness Is A Gift, Kindness Is A Choice.

A Lot Of People – And I’m Just Not One Of Them – Believe That You Should Live For The Now. I Think What You Do Is Think About The Great Expanse Of Time Ahead Of You And Try To Make Sure That You’re Planning For That In A Way That’s Going To Leave You Ultimately Satisfied. This Is The Way It Works For Me.

I Try To Spend My Time On Areas That I Think Are Important For The Future, And Where I Think I Can Add Value.

The Internet Is Disrupting Every Media Industry...people Can Complain About That, But Complaining Is Not A Strategy. And Amazon Is Not Happening To Book Selling, The Future Is Happening To Book Selling.

People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.

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Your Margin Is My Opportunity.

Cultures, For Better Or Worse, Are Very Stable.

Our Point Of View Is We Will Sell More If We Help People Make Purchasing Decisions.

If You Are Going To Do Large-scale Invention, You Have To Be Willing To Do Three Things: You Must Be Willing To Fail; You Have To Be Willing To Think Long Term; And You Have To Be Willing To Be Misunderstood For Long Periods Of Time.

Effective Process Is Not Bureaucracy. Bureaucracy Is Senseless Process.

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For Every Leader In The Company, Not Just For Me, There Are Decisions That Can Be Made By Analysis. These Are The Best Kinds Of Decisions!

If Your Customer Base Is Aging With You, Then Eventually You Are Going To Become Obsolete Or Irrelevant. You Need To Be Constantly Figuring Out Who Are Your New Customers And What Are You Doing To Stay Forever Young.

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Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.

I Definitely Believe People Should Pay For Copyrighted Works. And The Laws Are Sufficient: They Already Require You To Pay For Copyright Work. There's No Confusion. The Problem Is...it's A Heck Of A Lot Easier To Steal Mp3s Than To Buy Them.

We Were Hoping To Build A Small Profitable Company; And Of Course, What We've Done Is Build A Large, Unprofitable Company.

If You Have A Business Model That Relies On Customers Being Misinformed, You Better Start Working On Changing Your Business Model.

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I'm Skeptical Of Any Mission That Has Advertisers At Its Centerpiece.

Am I Going To Regret Leaving Wall Street? No. Will I Regret Missing The Beginning Of The Internet? Yes.

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If You Want To Be Inventive, You Have To Be Willing To Fail.

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Not The Outcome Any Of Us Wanted.

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We're Working To Lower The Cost Of Spaceflight So That Many People Can Afford To Go And So That We Humans Can Better Continue Exploring The Solar System. Accomplishing This Mission Will Take Time, And We're Working On It Methodically.

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If You're Long-term Oriented, Customer Interests And Shareholder Interests Are Aligned.

People Who Are Right Most Of The Time Are People Who Change Their Minds Often

I Never Worked On The School Newspaper.

Market Leadership Can Translate Directly To Higher Revenue, Higher Profitability, Greater Capital Velocity And Correspondingly Stronger Returns On Invested Capital.

What We Need To Do Is Always Lean Into The Future; When The World Changes Around You And When It Changes Against You - What Used To Be A Tail Wind Is Now A Head Wind - You Have To Lean Into That And Figure Out What To Do Because Complaining Isn't A Strategy.

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.

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If You Invent Frequently And Are Willing To Fail, Then You Never Get To That Point Where You Really Need To Bet The Whole Company.

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Entrepreneurs Must Be Willing To Be Misunderstood For Long Periods Of Time.

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Strip Malls Are History.

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No, Communication Is Terrible!

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It's Not An Experiment If You Know It's Going To Work.

We Are Pioneers And The History Of Pioneers Is Not That Good.

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Our Alliance With Toysrus.com Has Proven To Be A Great Win For Customers, And We've Looked Forward To Taking The Next Step By Introducing The New Babiesrus.com Teamed With Amazon.com Store Since We Forged The Alliance Last August.

People Don't Want Gadgets, They Want Services.

Mediocre Theoretical Physicists Make No Progress. They Spend All Their Time Understanding Other People's Progress.

I Think Frugality Drives Innovation, Just Like Other Constraints Do. One Of The Only Ways To Get Out Of A Tight Box Is To Invent Your Way Out.

I Wanted To Project Myself Forward To Age 80 And Say, ‘ok, I’m Looking Back On My Life. I Want To Minimise The Number Of Regrets I Have.’ And I Knew That When I Was 80, I Was Not Going To Regret Having Tried This. I Was Not Going To Regret Trying To Participate In This Thing Called The Internet That I Thought Was Going To Be A Really Big Deal. I Knew That If I Failed, I Wouldn’t Regret That. But I Knew The One Thing I Might Regret Is Not Ever Having Tried. I Knew That That Would Haunt Me Every Day.

What We Want To Be Is Something Completely New. There Is No Physical Analog For What Amazon.com Is Becoming.

Teachers, Who Are Really Good Create That Environment Where You Can Be Very Satisfied By The Process Of Learning. If You Do Something And You Find It A Very Satisfying Experience Then You Want To Do More Of It. The Great Teachers Somehow Convey In Their Very Attitude And Their Words And Their Actions And Everything They Do That This Is An Important Thing You're Learning. You End Up Wanting To Do More Of It And More Of It And More Of It. That's A Real Talent Some People Have To Convey The Importance Of That And To Reflect It Back To The Students.

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The Thing About Inventing Is You Have To Be Both Stubborn And Flexible. The Hard Part Is Figuring Out When To Be Which.

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I Like Having The Digital Camera On My Smart Phone, But I Also Like Having A Dedicated Camera For When I Want To Take Real Pictures.

For Many People, Extended Reading Sessions On An Lcd Display Cause Eyestrain.

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I Don't Know About You, But Most Of My Exchanges With Cashiers Are Not That Meaningful.

And I Still Buy Books At B&n, Borders And Elliot Bay ... I Probably Shouldn't Admit This. But I Don't Care. I Love Great Bookstores.

The Framework I Found Which Made The Decision Incredibly Easy Was What I Called — Which Only A Nerd Would Call — A “regret Minimization Framework.” So, I Wanted To Project Myself Forward To Age 80 And Say, “okay, Now I’m Looking Back On My Life. I Want To Have Minimized The Number Of Regrets I Have.”

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We're Building A Unique Global Platform...in The Last 18 Months We Found That Sellers And Partners Are Interested In Complementing Their Online And Offline Businesses With Amazon's Platform

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Our Vision Is Every Book Ever Printed In Any Language [fetched And Viewable On Our Ebook Kindle Device] In Under 60 Seconds.

Your Brand Is Formed Primarily, Not By What Your Company Says About Itself, But What The Company Does.

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If You Look At Academic Studies, You Can See That Stock Prices Are Most Closely Correlated With Cash Flow. It's Such A Straightforward Number. Cash Flow Is What Will Drive Shareholder Returns.

If You Decide That You're Going To Do Only The Things You Know Are Going To Work, You're Going To Leave A Lot Of Opportunity On The Table.

The Thing That Motivates Me Is A Very Common Form Of Motivation. And That Is, With Other Folks Counting On Me, It's So Easy To Be Motivated.

Because, You Know, Resilience - If You Think Of It In Terms Of The Gold Rush, Then You'd Be Pretty Depressed Right Now Because The Last Nugget Of Gold Would Be Gone. But The Good Thing Is, With Innovation, There Isn't A Last Nugget. Every New Thing Creates Two New Questions And Two New Opportunities.

You Know, We Love Stories And We Love Narrative; We Love To Get Lost In An Author's World.

Life's Too Short To Hang Out With People Who Aren't Resourceful.

Will You Be Clever At The Expense Of Others, Or Will You Be Kind?

In The Old World, You Devoted 30% Of Your Time To Building A Great Service And 70% Of Your Time To Shouting About It. In The New World, That Inverts

Failure Comes Part And Parcel With Invention. It’s Not Optional.

We Are Our Choices. Build Yourself A Great Story.

There Are Multiple Ways To Be Externally Focused That Are Very Successful. You Can Be Customer-focused Or Competitor-focused. Some People Are Internally Focused, And If They Reach Critical Mass, They Can Tip The Whole Company.

Good Ideas Will Always Get Funded, So That's Not Going To Be A Problem. But You Will See That It Will Be Harder And Harder For Bad Ideas To Get Funded.

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