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I Wanted To Project Myself Forward To Age 80 And Say, ‘ok, I’m Looking Back On My Life. I Want To Minimise The Number Of Regrets I Have.’ And I Knew That When I Was 80, I Was Not Going To Regret Having Tried This. I Was Not Going To Regret Trying To Participate In This Thing Called The Internet That I Thought Was Going To Be A Really Big Deal. I Knew That If I Failed, I Wouldn’t Regret That. But I Knew The One Thing I Might Regret Is Not Ever Having Tried. I Knew That That Would Haunt Me Every Day.

-Jeff Bezos

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I Wanted To Project

Jeff Bezos

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I Wanted To Project Myself Forward To Age 80 And Say, ‘ok, I’m Looking Back On My Life. I Want To Minimise The Number Of Regrets I Have.’ And I Knew That When I Was 80, I Was Not Going To Regret Having Tried This. I Was Not Going To Regret Trying To Participate In This Thing Called The Internet That I Thought Was Going To Be A Really Big Deal. I Knew That If I Failed, I Wouldn’t Regret That. But I Knew The One Thing I Might Regret Is Not Ever Having Tried. I Knew That That Would Haunt Me Every Day.

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For Every Leader In The Company, Not Just For Me, There Are Decisions That Can Be Made By Analysis. These Are The Best Kinds Of Decisions!

And I Still Buy Books At B&n, Borders And Elliot Bay ... I Probably Shouldn't Admit This. But I Don't Care. I Love Great Bookstores.

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I Told All Of Our Original Investors That They Would Lose Their Money For Sure.

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Sense Of Urgency

You Can Work Long, Hard, Or Smart, But At Amazon.com You Can’t Choose Two Out Of Three.

The One Thing That Offends Me The Most Is When I Walk By A Bank And See Ads Trying To Convince People To Take Out Second Mortgages On Their Home So They Can Go On Vacation. That's Approaching Evil.

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You're Not Going To Make Hemingway Better By Adding Animations.

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