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There Are Two Kinds Of Companies, Those That Work To Try To Charge More And Those That Work To Charge Less. We Will Be The Second.
-Jeff Bezos
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There Are Two Kinds

Jeff Bezos
...
There Are Two Kinds Of Companies, Those That Work To Try To Charge More And Those That Work To Charge Less. We Will Be The Second.

Understanding the Quote: "there are two kinds of companies, those that work to try to..."

This quote by Jeff Bezos reflects deeply on the theme of business. It connects to the universal human journey of purpose, motivation, and reflection. Often categorized under Business, Second Chance, Two, the quote offers insight, emotional clarity, and intellectual inspiration to readers worldwide.

Whether you’re a student exploring new ideas, a leader trying to motivate your team, or someone seeking direction in life — this quote provides value. It resonates because it’s more than words — it’s a bridge between experience and wisdom. It shows how Jeff Bezos interprets life's core challenges and triumphs.

Lessons From the Quote

This quote teaches resilience and focus. It reminds readers that no matter where they stand in life, reflection and self-awareness lead to growth. Each word has meaning, and when studied, it becomes clear how impactful thoughtful language can be.

About Jeff Bezos

Jeff Bezos is celebrated for insightful thoughts on business and second chance. Their legacy lives on through writings that guide, comfort, and inspire. Discover more on their profile page.

Actionable Takeaways

  • Reflect on how this quote applies to your current life path.
  • Share the message with someone who needs inspiration.
  • Write your thoughts on this quote in a journal or blog post.
  • Use it as a daily affirmation or reminder.

Closing Thoughts

Quotes like this endure because they capture universal truths. They comfort us in solitude and empower us in groups. Carry this quote forward — live by its wisdom, share its message, and keep its essence alive.

Views: 40613
Topic
Business
Second Chance
Two
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Interviews
Wrong Person
When You Receive Criticism From Well-meaning People, It Pays To Ask, ‘are They Right?’ And If They Are, You Need To Adapt What They’re Doing. If They’re Not Right, If You Really Have Conviction That They’re Not Right, You Need To Have That Long-term Willingness To Be Misunderstood. It’s A Key Part Of Invention.
Keys
Long
People
I Knew That If I Failed I Wouldn't Regret That, But I Knew The One Thing I Might Regret Is Not Trying.
Inspiring
Motivation
Regret
In The End, We Are Our Choices.
Choices
Ends
Our Choices
Everything You Are Comes From Your Choices.
Life
Choices
The Death Knell For Any Enterprise Is To Glorify The Past -- No Matter How Good It Was.
Past
Matter
Enterprise
I Think Technology Advanced Faster Than Anticipated. In That Whirlwind, A Lot Of Companies Didn't Survive. The Reason We Have Done Well Is Because, Even In That Whirlwind, We Kept Heads-down Focused On The Customers. All The Metrics That We Can Track About Customers Have Improved Every Year.
Thinking
Technology
Years
What I Want To Talk To You About Today Is The Difference Between Gifts And Choices. Cleverness Is A Gift, Kindness Is A Choice. Gifts Are Easy - They’re Given After All. Choices Can Be Hard. You Can Seduce Yourself With Your Gifts If You’re Not Careful, And If You Do, It’ll Probably Be To The Detriment Of Your Choices.
Graduation
Kindness
Differences
The One Thing That Offends Me The Most Is When I Walk By A Bank And See Ads Trying To Convince People To Take Out Second Mortgages On Their Home So They Can Go On Vacation. That's Approaching Evil.
Business
Home
Vacation
If You Only Do Things Where You Know The Answer In Advance, Your Company Goes Away.
Answers
Company
Knows
I Love My Life. I Love Being An Inventor.
Love Is
Love Of My Life
I Love My Life
One Of The Things That Gets Me Up In The Morning Is Knowing That Customer Expectations Are Always Rising, And I Find That Very Exciting.
Morning
Knowing
Expectations
Invention Requires A Long-term Willingness To Be Misunderstood.
Long
Misunderstood
Invention
Part Of Company Culture Is Path-dependent. It’s The Lessons You Learn Along The Way.
Culture
Lessons
Way
We Also Have No Incentive Compensation Of Any Kind. And The Reason We Don’t Is Because It Is Detrimental To Teamwork.
Teamwork
Incentives
Kind
Percentage Margins Don't Matter. What Matters Always Is Dollar Margins: The Actual Dollar Amount. Companies Are Valued Not On Their Percentage Margins, But On How Many Dollars They Actually Make, And A Multiple Of That.
What Matters
Dollars
Percentages
I Think If People Read More, That Is A Better World.
Thinking
People
World
Millions Of People Were Inspired By The Apollo Program. I Was Five Years Old When I Watched Apollo 11 Unfold On Television, And Without Any Doubt It Was A Big Contributor To My Passions For Science, Engineering, And Exploration.
Passion
Engineering
Years
Do Something You're Very Passionate About, And Don't Try To Chase What Is Kind Of The "hot Passion" Of The Day.
Passion
Trying
Hot
If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.
Inspirational
Motivational
Inspiring
Go To Bed Early And Wake Up Early. The Morning Hours Are Good.
Morning
Up Early
Bed
I Don't Know About You, But Most Of My Exchanges With Cashiers Are Not That Meaningful.
Meaningful
Cashiers
Knows
I Feel Like In One Year It's Very Easy To Go From Internet Poster Boy To Internet Piсata.
Boys
Years
Internet
Our Garage Was Basically Science Fair Central.
Garage
Science Fair
Fairs
Our Vision Is Every Book Ever Printed In Any Language [fetched And Viewable On Our Ebook Kindle Device] In Under 60 Seconds.
Book
Vision
Language
I Don't Think That You Can Invent On Behalf Of Customers Unless You're Willing To Think Long-term, Because A Lot Of Invention Doesn't Work. If You're Going To Invent, It Means You're Going To Experiment, And If You're Going To Experiment, You're Going To Fail, And If You're Going To Fail, You Have To Think Long Term.
Mean
Thinking
Long
Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.
Self
Amazon
Culture
I'm Not Prepared To Make Any Multi-decade Commitments.
Commitment
Prepared
Decades
If We Can Keep Our Competitors Focused On Us While We Stay Focused On The Customer, Ultimately We'll Turn Out All Right.
Educational
Stay Focused
Customer Satisfaction
You Know, If You Make A Customer Unhappy They Won't Tell Five Friends, They'll Tell 5,000 Friends. So, We Are At A Point Now Where We Have All Of The Things We Need To Build An Important And Lasting Company, And If We Don't, It Will Be Shame On Us.
Important
Unhappy
Needs
People Who Were Right A Lot Of The Time Were People Who Often Changed Their Minds.
People
Mind
Changed
I Never Worked On The School Newspaper.
School
Newspapers
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