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Teachers, Who Are Really Good Create That Environment Where You Can Be Very Satisfied By The Process Of Learning. If You Do Something And You Find It A Very Satisfying Experience Then You Want To Do More Of It. The Great Teachers Somehow Convey In Their Very Attitude And Their Words And Their Actions And Everything They Do That This Is An Important Thing You're Learning. You End Up Wanting To Do More Of It And More Of It And More Of It. That's A Real Talent Some People Have To Convey The Importance Of That And To Reflect It Back To The Students.

-Jeff Bezos

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Teachers, Who Are Really

Jeff Bezos

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Teachers, Who Are Really Good Create That Environment Where You Can Be Very Satisfied By The Process Of Learning. If You Do Something And You Find It A Very Satisfying Experience Then You Want To Do More Of It. The Great Teachers Somehow Convey In Their Very Attitude And Their Words And Their Actions And Everything They Do That This Is An Important Thing You're Learning. You End Up Wanting To Do More Of It And More Of It And More Of It. That's A Real Talent Some People Have To Convey The Importance Of That And To Reflect It Back To The Students.

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We Change Our Tools And Then Our Tools Change Us.

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I Think There Are Going To Be A Bunch Of Tablet-like Devices. It's Really A Different Product Category.

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We Were Hoping To Build A Small Profitable Company; And Of Course, What We've Done Is Build A Large, Unprofitable Company.

If You Invent Frequently And Are Willing To Fail, Then You Never Get To That Point Where You Really Need To Bet The Whole Company.

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If You Are Going To Do Large-scale Invention, You Have To Be Willing To Do Three Things: You Must Be Willing To Fail; You Have To Be Willing To Think Long Term; And You Have To Be Willing To Be Misunderstood For Long Periods Of Time.

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I Think That, Ah, I'm A Very Goofy Sort Of Person In Many Ways.

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Our Garage Was Basically Science Fair Central.

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Failure Comes Part And Parcel With Invention. It’s Not Optional.

Go To Bed Early And Wake Up Early. The Morning Hours Are Good.

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In The End, We Are Our Choices.

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If You're Not Stubborn, You'll Give Up On Experiments Too Soon. And If You're Not Flexible, You'll Pound Your Head Against The Wall And You Won't See A Different Solution To A Problem You're Trying To Solve.

A Company Shouldn't Get Addicted To Being Shiny, Because Shiny Doesn't Last.

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We Watch Our Competitors, Learn From Them, See The Things That They Were Doing For Customers And Copy Those Things As Much As We Can.

The Balance Of Power Is Shifting Toward Consumers And Away From Companies The Right Way To Respond To This If You Are A Company Is To Put The Vast Majority Of Your Energy, Attention And Dollars Into Building A Great Product Or Service And Put A Smaller Amount Into Shouting About It, Marketing It.

The Thing About Inventing Is You Have To Be Both Stubborn And Flexible. The Hard Part Is Figuring Out When To Be Which.

We're Building A Unique Global Platform...in The Last 18 Months We Found That Sellers And Partners Are Interested In Complementing Their Online And Offline Businesses With Amazon's Platform

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It's Harder To Be Kind Than Clever

If You Never Want To Be Criticized, For Goodness Sake Don't Do Anything New.

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We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

Do Something You're Very Passionate About, And Don't Try To Chase What Is Kind Of The "hot Passion" Of The Day.

Where You Are Going To Spend Your Time And Your Energy Is One Of The Most Important Decisions You Get To Make In Life.

Will You Be Clever At The Expense Of Others, Or Will You Be Kind?

Be Proud Of Your Choices, Not Your Gifts.

Advertising Is The Price You Pay For Unremakable Thinking.

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If You Want To Be Inventive, You Have To Be Willing To Fail.

Life's Too Short To Hang Out With People Who Aren't Resourceful.

Good Ideas Will Always Get Funded, So That's Not Going To Be A Problem. But You Will See That It Will Be Harder And Harder For Bad Ideas To Get Funded.

When You Receive Criticism From Well-meaning People, It Pays To Ask, ‘are They Right?’ And If They Are, You Need To Adapt What They’re Doing. If They’re Not Right, If You Really Have Conviction That They’re Not Right, You Need To Have That Long-term Willingness To Be Misunderstood. It’s A Key Part Of Invention.

I'm Not Saying That Advertising Is Going Away. But The Balance Is Shifting. If Today The Successful Recipe Is To Put 70 Percent Of Your Energy Into Shouting About Your Service And 30 Percent Into Making It Great, Over The Next 20 Years I Think That's Going To Invert.

We Are At The 1908 Hurley Washing Machine Stage With The Internet.

If You Double The Number Of Experiments You Do Per Year You're Going To Double Your Inventiveness.

I’m A Big Fan Of All-you-can-eat Plans, Because They’re Simpler For Customers.

Though We Are Optimistic, We Must Remain Vigilant And Maintain A Sense Of Urgency.

Sense Of Urgency

All Businesses Need To Be Young Forever. If Your Customer Base Ages With You, You're Woolworth's.

Cleverness Is A Gift, Kindness Is A Choice. Gifts Are Easy-they're Given After All. Choices Can Be Hard.

Effective Process Is Not Bureaucracy. Bureaucracy Is Senseless Process.

If You Only Do Things Where You Know The Answer In Advance, Your Company Goes Away.

In The Old World, You Devoted 30% Of Your Time To Building A Great Service And 70% Of Your Time To Shouting About It. In The New World, That Inverts

Web 1.0 Was Making The Internet For People, Web 2.0 Is Making The Internet Better For Companies.

But There's So Much Kludge, So Much Terrible Stuff, We Are At The 1908 Hurley Washing Machine Stage With The Internet. That's Where We Are. We Don't Get Our Hair Caught In It, But That's The Level Of Primitiveness Of Where We Are. We're In 1908.

Above All Else, Align With Customers. Win When They Win. Win Only When They Win.

I Went To Princeton Specifically To Study Physics.

One Of The Things That Gets Me Up In The Morning Is Knowing That Customer Expectations Are Always Rising, And I Find That Very Exciting.

What's Dangerous Is Not To Evolve.

People Don't Want Gadgets, They Want Services.

If You're Truly Obsessed Over Customers, It'll Cover A Lot Of Errors.

Servant Leadership

If You Don't Understand The Details Of Your Business You Are Going To Fail.

The People Who Are Right A Lot Often Change Their Minds.

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Not The Outcome Any Of Us Wanted.

Our Alliance With Toysrus.com Has Proven To Be A Great Win For Customers, And We've Looked Forward To Taking The Next Step By Introducing The New Babiesrus.com Teamed With Amazon.com Store Since We Forged The Alliance Last August.

The One Thing That Offends Me The Most Is When I Walk By A Bank And See Ads Trying To Convince People To Take Out Second Mortgages On Their Home So They Can Go On Vacation. That's Approaching Evil.

Feel Free To Cover Amazon Any Way You Want. Feel Free To Cover Jeff Bezos Any Way You Want.

If You're Competitor-focused, You Have To Wait Until There Is A Competitor Doing Something. Being Customer-focused Allows You To Be More Pioneering.

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