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... If It's Not Your Style To Stretch And Go The Extra Mile To Make Sure Our Customer Experience Is Great, You're Going To Have An Allergic Reaction To This Company. You Probably Won't Stay. If You Do Try And Stay, But Can't Adapt To The Culture Then It Will Reject You Like A Virus From A Healthy Immune System.

-Jeff Bezos

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Jeff Bezos

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... If It's Not Your Style To Stretch And Go The Extra Mile To Make Sure Our Customer Experience Is Great, You're Going To Have An Allergic Reaction To This Company. You Probably Won't Stay. If You Do Try And Stay, But Can't Adapt To The Culture Then It Will Reject You Like A Virus From A Healthy Immune System.

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The One Thing That Offends Me The Most Is When I Walk By A Bank And See Ads Trying To Convince People To Take Out Second Mortgages On Their Home So They Can Go On Vacation. That's Approaching Evil.

The Common Question That Gets Asked In Business Is, Why? That’s A Good Question, But An Equally Valid Question Is, Why Not?

The Book Is Not Really The Container For The Book. The Book Itself Is The Narrative. It's The Thing That People Create.

Will You Be Clever At The Expense Of Others, Or Will You Be Kind?

If You're Competitor-focused, You Have To Wait Until There Is A Competitor Doing Something. Being Customer-focused Allows You To Be More Pioneering.

There'll Always Be Serendipity Involved In Discovery.

E-mail Has Some Magical Ability To Turn Off The Politeness Gene In A Human Being.

Are You Lazy Or Just Incompetent?

I Told All Of Our Original Investors That They Would Lose Their Money For Sure.

People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.

We Also Have No Incentive Compensation Of Any Kind. And The Reason We Don’t Is Because It Is Detrimental To Teamwork.

I Try To Spend My Time On Areas That I Think Are Important For The Future, And Where I Think I Can Add Value.

If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.

Your Brand Is Formed Primarily, Not By What Your Company Says About Itself, But What The Company Does.

Real Estate Is The Key Cost Of Physical Retailers. That's Why There's The Old Saw: Location, Location, Location.

You Want To Look At What Other Companies Are Doing. It's Very Important Not To Be Hermetically Sealed. But You Don't Want To Look At It As If, 'ok, We're Going To Copy That.' You Want To Look At It And Say, 'that's Very Interesting. What Can We Be Inspired To Do As A Result Of That?' And Then Put Your Own Unique Twist On It.

If You Have A Business Model That Relies On Customers Being Misinformed, You Better Start Working On Changing Your Business Model.

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.

You Can Work Long, Hard, Or Smart, But At Amazon.com You Can’t Choose Two Out Of Three.

Obsess About Customers, Not Competitors.

It's Not An Experiment If You Know It's Going To Work.

Be Proud Of Your Choices, Not Your Gifts.

You Know, If You Make A Customer Unhappy They Won't Tell Five Friends, They'll Tell 5,000 Friends. So, We Are At A Point Now Where We Have All Of The Things We Need To Build An Important And Lasting Company, And If We Don't, It Will Be Shame On Us.

We Were Hoping To Build A Small Profitable Company; And Of Course, What We've Done Is Build A Large, Unprofitable Company.

Am I Going To Regret Leaving Wall Street? No. Will I Regret Missing The Beginning Of The Internet? Yes.

I Think If People Read More, That Is A Better World.

We Are Our Choices. Build Yourself A Great Story.

Market Leadership Can Translate Directly To Higher Revenue, Higher Profitability, Greater Capital Velocity And Correspondingly Stronger Returns On Invested Capital.

I Don't Think That You Can Invent On Behalf Of Customers Unless You're Willing To Think Long-term, Because A Lot Of Invention Doesn't Work. If You're Going To Invent, It Means You're Going To Experiment, And If You're Going To Experiment, You're Going To Fail, And If You're Going To Fail, You Have To Think Long Term.

I Definitely Believe People Should Pay For Copyrighted Works. And The Laws Are Sufficient: They Already Require You To Pay For Copyright Work. There's No Confusion. The Problem Is...it's A Heck Of A Lot Easier To Steal Mp3s Than To Buy Them.

If You Never Want To Be Criticized, For Goodness Sake Don't Do Anything New.

Infrastructure Web Services Had To Happen.

Cleverness Is A Gift, Kindness Is A Choice.

And I Still Buy Books At B&n, Borders And Elliot Bay ... I Probably Shouldn't Admit This. But I Don't Care. I Love Great Bookstores.

If You're Going To Invest In An Internet Stock, You Must Be A Long-term Investor.

Advertising Is The Price You Pay For Unremakable Thinking.

One Of The Things That I Hope Will Distinguish Amazon.com Is That We Continue To Be A Company That Defies Easy Analogy. This Requires A Lot Of Innovation, And Innovation Requires A Lot Of Random Walk.

Any Business Plan Won't Survive Its First Encounter With Reality. The Reality Will Always Be Different. It Will Never Be The Plan.

There's So Much Stuff That Has Yet To Be Invented. There's So Much New That's Going To Happen. People Don't Have Any Idea Yet How Impactful The Internet Is Going To Be And That This Is Still Day 1 In Such A Big Way.

Above All Else, Align With Customers. Win When They Win. Win Only When They Win.

The Net Is Pretty Cool, But The Physical World Is The Best Medium Ever.

Good Ideas Will Always Get Funded, So That's Not Going To Be A Problem. But You Will See That It Will Be Harder And Harder For Bad Ideas To Get Funded.

We've Had Three Big Ideas At Amazon That We've Stuck With For 18 Years, And Thy're The Reason We're Successful: Put The Customer First. Invent. And Be Patient.

Though We Are Optimistic, We Must Remain Vigilant And Maintain A Sense Of Urgency.

Sense Of Urgency

What Consumerism Really Is, At Its Worst Is Getting People To Buy Things That Don't Actually Improve Their Lives.

Maintain A Firm Grasp Of The Obvious At All Times.

Things Never Go Smoothly.

I Don't Want To Use My Creative Energy On Somebody Else's User Interface.

For People Who Are Readers, Reading Is Important To Them.

Percentage Margins Don't Matter. What Matters Always Is Dollar Margins: The Actual Dollar Amount. Companies Are Valued Not On Their Percentage Margins, But On How Many Dollars They Actually Make, And A Multiple Of That.

I Wanted To Project Myself Forward To Age 80 And Say, ‘ok, I’m Looking Back On My Life. I Want To Minimise The Number Of Regrets I Have.’ And I Knew That When I Was 80, I Was Not Going To Regret Having Tried This. I Was Not Going To Regret Trying To Participate In This Thing Called The Internet That I Thought Was Going To Be A Really Big Deal. I Knew That If I Failed, I Wouldn’t Regret That. But I Knew The One Thing I Might Regret Is Not Ever Having Tried. I Knew That That Would Haunt Me Every Day.

Teachers, Who Are Really Good Create That Environment Where You Can Be Very Satisfied By The Process Of Learning. If You Do Something And You Find It A Very Satisfying Experience Then You Want To Do More Of It. The Great Teachers Somehow Convey In Their Very Attitude And Their Words And Their Actions And Everything They Do That This Is An Important Thing You're Learning. You End Up Wanting To Do More Of It And More Of It And More Of It. That's A Real Talent Some People Have To Convey The Importance Of That And To Reflect It Back To The Students.

I Knew That If I Failed I Wouldn't Regret That, But I Knew The One Thing I Might Regret Is Not Trying.

Lowering Prices Is Easy. Being Able To Afford To Lower Prices Is Hard.

We Watch Our Competitors, Learn From Them, See The Things That They Were Doing For Customers And Copy Those Things As Much As We Can.

We See Our Customers As Invited Guests To A Party, And We Are The Hosts. It's Our Job Every Day To Make Every Important Aspect Of The Customer Experience A Little Bit Better.

Percentage Margins Are Not One Of The Things We Are Seeking To Optimize. It’s The Absolute Dollar Free Cash Flow Per Share That You Want To Maximize, And If You Can Do That By Lowering Margins, We Would Do That. So If You Could Take The Free Cash Flow, That’s Something That Investors Can Spend. Investors Can’t Spend Percentage Margins.

I Like Having The Digital Camera On My Smart Phone, But I Also Like Having A Dedicated Camera For When I Want To Take Real Pictures.

Word Of Mouth Is Very Powerful.

What We Need To Do Is Always Lean Into The Future; When The World Changes Around You And When It Changes Against You - What Used To Be A Tail Wind Is Now A Head Wind - You Have To Lean Into That And Figure Out What To Do Because Complaining Isn't A Strategy.

To Get Something New Done You Have To Be Stubborn And Focused, To The Point That Others Might Find Unreasonable.

Cleverness Is A Gift, Kindness Is A Choice. Gifts Are Easy-they're Given After All. Choices Can Be Hard.

In The Old World, You Devoted 30% Of Your Time To Building A Great Service And 70% Of Your Time To Shouting About It. In The New World, That Inverts

One Of The Huge Mistakes People Make Is That They Try To Force An Interest On Themselves. You Don't Choose Your Passions; Your Passions Choose You.

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The Best Customer Service Is If The Customer Doesn't Need To Call You, Doesn't Need To Talk To You. It Just Works.

The Most Important Single Thing Is To Focus Obsessively On The Customer. Our Goal Is To Be Earth's Most Customer-centric Company.

Feel Free To Cover Amazon Any Way You Want. Feel Free To Cover Jeff Bezos Any Way You Want.

The Three Most Important Things In Retail Are Location, Location, Location. The Three Most Important Things For Our Consumer Business Are Technology, Technology, Technology.

Life's Too Short To Hang Out With People Who Aren't Resourceful.

It's Hard To Find Things That Won't Sell Online.

Digital Marketing

If There’s One Reason We Have Done Better Than Of Our Peers In The Internet Space Over The Last Six Years, It Is Because We Have Focused Like A Laser On Customer Experience.

I Wouldn't Be Surprised If History Records Tim Berners-lee As The Second Gutenberg.

I'm Skeptical That The Novel Will Be "reinvented." If You Start Thinking About A Medical Textbook Or Something, Then, Yes, I Think That's Ripe For Reinvention. You Can Imagine Animations Of A Beating Heart. But I Think The Novel Will Thrive In Its Current Form. That Doesn't Mean That There Won't Be New Narrative Inventions As Well. But I Don't Think They'll Displace The Novel.

If You're Not Stubborn, You'll Give Up On Experiments Too Soon. And If You're Not Flexible, You'll Pound Your Head Against The Wall And You Won't See A Different Solution To A Problem You're Trying To Solve.

We Like To Pioneer, We Like To Explore, We Like To Go Down Dark Alleys And See What's On The Other Side.

If You Think About The Long Term Then You Can Really Make Good Life Decisions That You Won’t Regret Later.

Where You Are Going To Spend Your Time And Your Energy Is One Of The Most Important Decisions You Get To Make In Life.

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.

Millions Of People Were Inspired By The Apollo Program. I Was Five Years Old When I Watched Apollo 11 Unfold On Television, And Without Any Doubt It Was A Big Contributor To My Passions For Science, Engineering, And Exploration.

I Think There Are Going To Be A Bunch Of Tablet-like Devices. It's Really A Different Product Category.

Our Point Of View Is We Will Sell More If We Help People Make Purchasing Decisions.

I Went To Princeton Specifically To Study Physics.

When You Are Eighty Years Old, And In A Quiet Moment Of Reflection Narrating For Only Yourself The Most Personal Version Of Your Life Story, The Telling That Will Be Most Compact And Meaningful Will Be The Series Of Choices You Have Made. In The End, We Are Our Choices.

We've Got Thousands Of Investors Counting On Us. And We're A Team Of Thousands Of Employees All Counting On Each Other. That's Fun.

I Love My Life. I Love Being An Inventor.

Love Of My Life

We Are Stubborn On Vision. We Are Flexible On Details.

I'm Skeptical Of Any Mission That Has Advertisers At Its Centerpiece.

There Are Multiple Ways To Be Externally Focused That Are Very Successful. You Can Be Customer-focused Or Competitor-focused. Some People Are Internally Focused, And If They Reach Critical Mass, They Can Tip The Whole Company.

I Think That, Ah, I'm A Very Goofy Sort Of Person In Many Ways.

The Thing That Motivates Me Is A Very Common Form Of Motivation. And That Is, With Other Folks Counting On Me, It's So Easy To Be Motivated.

Your Brand Is What People Say About You When You're Not In The Room

It Is Very Difficult To Get People To Focus On The Most Important Things When You're In Boom Times.

If You Invent Frequently And Are Willing To Fail, Then You Never Get To That Point Where You Really Need To Bet The Whole Company.

My View Is There's No Bad Time To Innovate.

I Think Frugality Drives Innovation, Just Like Other Constraints Do. One Of The Only Ways To Get Out Of A Tight Box Is To Invent Your Way Out.

If You Look At Academic Studies, You Can See That Stock Prices Are Most Closely Correlated With Cash Flow. It's Such A Straightforward Number. Cash Flow Is What Will Drive Shareholder Returns.

Web 1.0 Was Making The Internet For People, Web 2.0 Is Making The Internet Better For Companies.

Do Something You're Very Passionate About, And Don't Try To Chase What Is Kind Of The "hot Passion" Of The Day.

Mediocre Theoretical Physicists Make No Progress. They Spend All Their Time Understanding Other People's Progress.

No, Communication Is Terrible!

No Communication

What I Want To Talk To You About Today Is The Difference Between Gifts And Choices. Cleverness Is A Gift, Kindness Is A Choice. Gifts Are Easy - They’re Given After All. Choices Can Be Hard. You Can Seduce Yourself With Your Gifts If You’re Not Careful, And If You Do, It’ll Probably Be To The Detriment Of Your Choices.

There Are A Whole Bunch Of People Who Don't Like To Shop. But There Are Also People, Maybe, Who Even Do Like To Shop But Are Very Time Pressured. And So Shopping Online Can Save People Time.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

It’s Very Important For Entrepreneurs To Be Realistic. So If You Believe On That First Day While You’re Writing The Business Plan That There’s A 70 Percent Chance That The Whole Thing Will Fail, Then That Kind Of Relieves The Pressure Of Self-doubt.

The Balance Of Power Is Shifting Toward Consumers And Away From Companies The Right Way To Respond To This If You Are A Company Is To Put The Vast Majority Of Your Energy, Attention And Dollars Into Building A Great Product Or Service And Put A Smaller Amount Into Shouting About It, Marketing It.

The Internet Is Disrupting Every Media Industry...people Can Complain About That, But Complaining Is Not A Strategy. And Amazon Is Not Happening To Book Selling, The Future Is Happening To Book Selling.

We're Not Competitor Obsessed, We're Customer Obsessed. We Start With The Customer And We Work Backwards.

But There's Still So Much You Can Do With Technology To Improve The Customer Experience. And That's The Sense In Which I Believe It's Still Day One, And That It's Early In The Day. If Anything, The Rate Of Change Is Accelerating.

We Are At The 1908 Hurley Washing Machine Stage With The Internet.

We're Building A Unique Global Platform...in The Last 18 Months We Found That Sellers And Partners Are Interested In Complementing Their Online And Offline Businesses With Amazon's Platform

If You Build A Great Product Or Service, People Will Talk About It. But It Starts With Having Something That's Worth Talking About.

My Grandfather Taught Me That It Is Harder To Be Kind Than It Is To Be Clever.

If Your Customer Base Is Aging With You, Then Eventually You Are Going To Become Obsolete Or Irrelevant. You Need To Be Constantly Figuring Out Who Are Your New Customers And What Are You Doing To Stay Forever Young.

You Have To Use Your Judgment. In Cases Like That, We Say, 'let's Be Simple Minded. We Know This Is A Feature That's Good For Customers. Let's Do It.

I Think Technology Advanced Faster Than Anticipated. In That Whirlwind, A Lot Of Companies Didn't Survive. The Reason We Have Done Well Is Because, Even In That Whirlwind, We Kept Heads-down Focused On The Customers. All The Metrics That We Can Track About Customers Have Improved Every Year.

I Like To Be Counted On.

You Know, We Love Stories And We Love Narrative; We Love To Get Lost In An Author's World.

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.

You Don't Chose Your Passion, Your Passion Choses You

One Of The Things It Was Obvious You Could Do With An Online Store Is Have A Much More Complete Selection.

There Is No Map, And Charting A Path Ahead Will Not Be Easy. We Will Need To Invent, Which Means We Will Need To Experiment.

On The Internet, Companies Are Scale Businesses, Characterized By High Fixed Costs And Relatively Low Variable Costs. You Can Be Two Sizes: You Can Be Big, Or You Can Be Small. It's Very Hard To Be Medium. A Lot Of Medium-sized Companies Had The Financing Rug Pulled Out From Under Them Before They Could Get Big.

People Forget Already How Much Utility They Get Out Of The Internet - How Much Utility They Get Out Of E-mail, How Much Utility They Get Out Of Even Simple Things Like Brochureware Online.

The World Is Littered With Corpses That Predicted Technology In A Particular Arena Was Done. If There's Another Gigantic Step Change Out There, We Don't Yet Know What It Is.

People Who Are Right Most Of The Time Are People Who Change Their Minds Often

Focusing On The Customer Makes A Company More Resilient.

You Cannot Make A Business Case That You Should Be Who You Are Not

If You're Long-term Oriented, Customer Interests And Shareholder Interests Are Aligned.

Your Margin Is My Opportunity.

I Strongly Believe That Missionaries Make Better Products. They Care More. For A Missionary, It's Not Just About The Business. There Has To Be A Business, And The Business Has To Make Sense, But That's Not Why You Do It. You Do It Because You Have Something Meaningful That Motivates You.

You're Not Going To Make Hemingway Better By Adding Animations.

For Every Leader In The Company, Not Just For Me, There Are Decisions That Can Be Made By Analysis. These Are The Best Kinds Of Decisions!

We Expect All Our Businesses To Have A Positive Impact On Our Top And Bottom Lines ... Profitability Is Very Important To Us Or We Wouldn't Be In This Business.

You Don't Want To Negotiate The Price Of Simple Things You Buy Every Day.

I Never Worked On The School Newspaper.

The Death Knell For Any Enterprise Is To Glorify The Past -- No Matter How Good It Was.

All Businesses Need To Be Young Forever. If Your Customer Base Ages With You, You're Woolworth's.

People Don't Want Gadgets, They Want Services.

Determine What Your Customers Need, And Work Backwards.

I Have A Strongly Held Belief That One Of The Reasons That Amazon Has Been Successful Is Because We Do Not Obsess Over Competitors. Instead We Obsess Over Customers.

Seek Instant Gratification - Or The Elusive Promise Of It - And Chances Are You'll Find A Crowd There Ahead Of You.

What We Want To Be Is Something Completely New. There Is No Physical Analog For What Amazon.com Is Becoming.

Ebooks Had To Happen.

Entrepreneurs Must Be Willing To Be Misunderstood For Long Periods Of Time.

You Don't Choose Your Passions; Your Passions Choose You.

Young Entrepreneurs

Entrepreneurship

The Thing About Inventing Is You Have To Be Both Stubborn And Flexible. The Hard Part Is Figuring Out When To Be Which.

Our Garage Was Basically Science Fair Central.

If You're Not Doing Something That People Will Remark On, Then It's Going To Be Hard To Generate Word Of Mouth.

If You Can't Feed A Team With Two Pizzas, It's Too Large.

Part Of Company Culture Is Path-dependent. It’s The Lessons You Learn Along The Way.

Invention Is By Its Very Nature Disruptive. If You Want To Be Understood At All Times, Then Don't Do Anything New.

... If It's Not Your Style To Stretch And Go The Extra Mile To Make Sure Our Customer Experience Is Great, You're Going To Have An Allergic Reaction To This Company. You Probably Won't Stay. If You Do Try And Stay, But Can't Adapt To The Culture Then It Will Reject You Like A Virus From A Healthy Immune System.

I Think One Of The Things People Don't Understand Is We Can Build More Shareholder Value By Lowering Product Prices Than We Can By Trying To Raise Margins. It's A More Patient Approach, But We Think It Leads To A Stronger, Healthier Company. It Also Serves Customers Much, Much Better.

What Characteristics Do I Look For When Hiring Somebody? That's One Of The Questions I Ask When Interviewing. I Want To Know What Kind Of People They Would Hire.

Our Vision Is Every Book Ever Printed In Any Language [fetched And Viewable On Our Ebook Kindle Device] In Under 60 Seconds.

Every New Thing Creates Two New Questions And Two New Opportunities.

I'm Skeptical That The Novel Will Be 're-invented.'

Amazon Pages And Amazon Upgrade Leverage Amazon's Existing 'search Inside The Book' Technology To Give Customers Unusual Flexibility In How They Buy And Read Books, .. In Collaboration With Our Publishing Partners, We're Working Hard To Make The World's Books Instantly Accessible Anytime And Anywhere.

Everything You Are Comes From Your Choices.

When You Receive Criticism From Well-meaning People, It Pays To Ask, ‘are They Right?’ And If They Are, You Need To Adapt What They’re Doing. If They’re Not Right, If You Really Have Conviction That They’re Not Right, You Need To Have That Long-term Willingness To Be Misunderstood. It’s A Key Part Of Invention.

I Believe You Have To Be Willing To Be Misunderstood If You're Going To Innovate.

Work Hard, Have Fun And Make History.

In The End, We Are Our Choices.

There Are Two Kinds Of Companies, Those That Work To Try To Charge More And Those That Work To Charge Less. We Will Be The Second.

I Don't Buy Stocks, I Make Stocks.

A Lot Of People – And I’m Just Not One Of Them – Believe That You Should Live For The Now. I Think What You Do Is Think About The Great Expanse Of Time Ahead Of You And Try To Make Sure That You’re Planning For That In A Way That’s Going To Leave You Ultimately Satisfied. This Is The Way It Works For Me.

Cultures Aren’t So Much Planned As They Evolve From That Early Set Of People.

One Of The Things That Gets Me Up In The Morning Is Knowing That Customer Expectations Are Always Rising, And I Find That Very Exciting.

If You're Truly Obsessed Over Customers, It'll Cover A Lot Of Errors.

Servant Leadership

If You Are Going To Do Large-scale Invention, You Have To Be Willing To Do Three Things: You Must Be Willing To Fail; You Have To Be Willing To Think Long Term; And You Have To Be Willing To Be Misunderstood For Long Periods Of Time.

For Many People, Extended Reading Sessions On An Lcd Display Cause Eyestrain.

We Can't Be In Survival Mode. We Have To Be In Growth Mode.

Failure Comes Part And Parcel With Invention. It’s Not Optional.

If You Want To Be Inventive, You Have To Be Willing To Fail.

Because, You Know, Resilience - If You Think Of It In Terms Of The Gold Rush, Then You'd Be Pretty Depressed Right Now Because The Last Nugget Of Gold Would Be Gone. But The Good Thing Is, With Innovation, There Isn't A Last Nugget. Every New Thing Creates Two New Questions And Two New Opportunities.

I'm Not Saying That Advertising Is Going Away. But The Balance Is Shifting. If Today The Successful Recipe Is To Put 70 Percent Of Your Energy Into Shouting About Your Service And 30 Percent Into Making It Great, Over The Next 20 Years I Think That's Going To Invert.

I've Not Seen An Effective Manager Or Leader Who Can't Spend Some Fraction Of Time Down In The Trenches... If They Don't Do That They Get Out Of Touch With Reality, And Their Whole Thought And Management Process Becomes Abstract And Disconnected.

If We Think Long Term, We Can Accomplish Things That We Couldn't Otherwise Accomplish.

A Company Shouldn't Get Addicted To Being Shiny, Because Shiny Doesn't Last.

Strip Malls Are History.

Go To Bed Early And Wake Up Early. The Morning Hours Are Good.

Cultures, For Better Or Worse, Are Very Stable.

If You Only Do Things Where You Know The Answer In Advance, Your Company Goes Away.

My Own View Is That Every Company Requires A Long-term View.

We Are Pioneers And The History Of Pioneers Is Not That Good.

Invention Requires A Long-term Willingness To Be Misunderstood.

In Seattle You Haven't Had Enough Coffee Until You Can Thread A Sewing Machine While It's Running.

What's Dangerous Is Not To Evolve.

If You Make Customers Unhappy In The Physical World, They Might Each Tell 6 Friends. If You Make Customers Unhappy On The Internet, They Can Each Tell 6,000 Friends.

Our Alliance With Toysrus.com Has Proven To Be A Great Win For Customers, And We've Looked Forward To Taking The Next Step By Introducing The New Babiesrus.com Teamed With Amazon.com Store Since We Forged The Alliance Last August.

The Killer App That Got The World Ready For Appliances Was The Light Bulb. So The Light Bulb Is What Wired The World. And They Weren't Thinking About Appliances When They Wired The World. They Were Really Thinking About - They Weren't Putting Electricity Into The Home. They Were Putting Lighting Into The Home.

If We Can Keep Our Competitors Focused On Us While We Stay Focused On The Customer, Ultimately We'll Turn Out All Right.

Customer Satisfaction

We're Working To Lower The Cost Of Spaceflight So That Many People Can Afford To Go And So That We Humans Can Better Continue Exploring The Solar System. Accomplishing This Mission Will Take Time, And We're Working On It Methodically.

I'm Not Prepared To Make Any Multi-decade Commitments.

It's Harder To Be Kind Than Clever

There Are Two Ways To Extend A Business. Take Inventory Of What You're Good At And Extend Out From Your Skills. Or Determine What Your Customers Need And Work Backward, Even If It Requires Learning New Skills. Kindle Is An Example Of Working Backward.

The People Who Are Right A Lot Often Change Their Minds.

Not The Outcome Any Of Us Wanted.

If You Double The Number Of Experiments You Do Per Year You're Going To Double Your Inventiveness.

The Framework I Found Which Made The Decision Incredibly Easy Was What I Called — Which Only A Nerd Would Call — A “regret Minimization Framework.” So, I Wanted To Project Myself Forward To Age 80 And Say, “okay, Now I’m Looking Back On My Life. I Want To Have Minimized The Number Of Regrets I Have.”

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