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There Are Two Ways To Extend A Business. Take Inventory Of What You're Good At And Extend Out From Your Skills. Or Determine What Your Customers Need And Work Backward, Even If It Requires Learning New Skills. Kindle Is An Example Of Working Backward.

-Jeff Bezos

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There Are Two Ways

Jeff Bezos

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There Are Two Ways To Extend A Business. Take Inventory Of What You're Good At And Extend Out From Your Skills. Or Determine What Your Customers Need And Work Backward, Even If It Requires Learning New Skills. Kindle Is An Example Of Working Backward.

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If You Only Do Things Where You Know The Answer In Advance, Your Company Goes Away.

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My Grandfather Taught Me That It Is Harder To Be Kind Than It Is To Be Clever.

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The Thing That Motivates Me Is A Very Common Form Of Motivation. And That Is, With Other Folks Counting On Me, It's So Easy To Be Motivated.

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Maintain A Firm Grasp Of The Obvious At All Times.

The World Is Littered With Corpses That Predicted Technology In A Particular Arena Was Done. If There's Another Gigantic Step Change Out There, We Don't Yet Know What It Is.

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The Killer App That Got The World Ready For Appliances Was The Light Bulb. So The Light Bulb Is What Wired The World. And They Weren't Thinking About Appliances When They Wired The World. They Were Really Thinking About - They Weren't Putting Electricity Into The Home. They Were Putting Lighting Into The Home.

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We Are Pioneers And The History Of Pioneers Is Not That Good.

Your Margin Is My Opportunity.

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Effective Process Is Not Bureaucracy. Bureaucracy Is Senseless Process.

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If You Double The Number Of Experiments You Do Per Year You're Going To Double Your Inventiveness.

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Every New Thing Creates Two New Questions And Two New Opportunities.

Be Proud Of Your Choices, Not Your Gifts.

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Our Premise Is There Are Going To Be A Lot Of Winners. It's Not Winner Take All. Other People Do Not Have To Lose For Us To Win.

I'm Skeptical Of Any Mission That Has Advertisers At Its Centerpiece.

There's So Much Stuff That Has Yet To Be Invented. There's So Much New That's Going To Happen. People Don't Have Any Idea Yet How Impactful The Internet Is Going To Be And That This Is Still Day 1 In Such A Big Way.

If We Think Long Term, We Can Accomplish Things That We Couldn't Otherwise Accomplish.

People Who Are Right Most Of The Time Are People Who Change Their Minds Often

The Internet Is Disrupting Every Media Industry...people Can Complain About That, But Complaining Is Not A Strategy. And Amazon Is Not Happening To Book Selling, The Future Is Happening To Book Selling.

In The End, We Are Our Choices.

There Are Two Kinds Of Companies, Those That Work To Try To Charge More And Those That Work To Charge Less. We Will Be The Second.

We Are Our Choices. Build Yourself A Great Story.

It's Perfectly Healthy-encouraged, Even- To Have An Idea Tomorrow That Contradicted Your Idea Today

Am I Going To Regret Leaving Wall Street? No. Will I Regret Missing The Beginning Of The Internet? Yes.

If You're Not Doing Something That People Will Remark On, Then It's Going To Be Hard To Generate Word Of Mouth.

Our Garage Was Basically Science Fair Central.

Work Hard, Have Fun And Make History.

We Can't Be In Survival Mode. We Have To Be In Growth Mode.

If You're Long-term Oriented, Customer Interests And Shareholder Interests Are Aligned.

If You Don't Understand The Details Of Your Business You Are Going To Fail.

Our Vision Is Every Book Ever Printed In Any Language [fetched And Viewable On Our Ebook Kindle Device] In Under 60 Seconds.

I'm Skeptical That The Novel Will Be 're-invented.'

People Don't Want Gadgets, They Want Services.

I'm Going To Go Do This Crazy Thing. I'm Going To Start This Company Selling Books Online.

Any Business Plan Won't Survive Its First Encounter With Reality. The Reality Will Always Be Different. It Will Never Be The Plan.

It’s Very Important For Entrepreneurs To Be Realistic. So If You Believe On That First Day While You’re Writing The Business Plan That There’s A 70 Percent Chance That The Whole Thing Will Fail, Then That Kind Of Relieves The Pressure Of Self-doubt.

We Also Have No Incentive Compensation Of Any Kind. And The Reason We Don’t Is Because It Is Detrimental To Teamwork.

If You Are Going To Do Large-scale Invention, You Have To Be Willing To Do Three Things: You Must Be Willing To Fail; You Have To Be Willing To Think Long Term; And You Have To Be Willing To Be Misunderstood For Long Periods Of Time.

But There's So Much Kludge, So Much Terrible Stuff, We Are At The 1908 Hurley Washing Machine Stage With The Internet. That's Where We Are. We Don't Get Our Hair Caught In It, But That's The Level Of Primitiveness Of Where We Are. We're In 1908.

There'll Always Be Serendipity Involved In Discovery.

I Don't Think That You Can Invent On Behalf Of Customers Unless You're Willing To Think Long-term, Because A Lot Of Invention Doesn't Work. If You're Going To Invent, It Means You're Going To Experiment, And If You're Going To Experiment, You're Going To Fail, And If You're Going To Fail, You Have To Think Long Term.

We Are At The 1908 Hurley Washing Machine Stage With The Internet.

Do Something You're Very Passionate About, And Don't Try To Chase What Is Kind Of The "hot Passion" Of The Day.

Everything You Are Comes From Your Choices.

For Every Leader In The Company, Not Just For Me, There Are Decisions That Can Be Made By Analysis. These Are The Best Kinds Of Decisions!

Web 1.0 Was Making The Internet For People, Web 2.0 Is Making The Internet Better For Companies.

Infrastructure Web Services Had To Happen.

It's Hard To Find Things That Won't Sell Online.

Digital Marketing

Invention Requires A Long-term Willingness To Be Misunderstood.

Seek Instant Gratification - Or The Elusive Promise Of It - And Chances Are You'll Find A Crowd There Ahead Of You.

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.

Cultures, For Better Or Worse, Are Very Stable.

One Of The Things That Gets Me Up In The Morning Is Knowing That Customer Expectations Are Always Rising, And I Find That Very Exciting.

People Who Were Right A Lot Of The Time Were People Who Often Changed Their Minds.

People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.

Cleverness Is A Gift, Kindness Is A Choice. Gifts Are Easy-they're Given After All. Choices Can Be Hard.

If Your Customer Base Is Aging With You, Then Eventually You Are Going To Become Obsolete Or Irrelevant. You Need To Be Constantly Figuring Out Who Are Your New Customers And What Are You Doing To Stay Forever Young.

If You Look At Academic Studies, You Can See That Stock Prices Are Most Closely Correlated With Cash Flow. It's Such A Straightforward Number. Cash Flow Is What Will Drive Shareholder Returns.

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