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Our Premise Is There Are Going To Be A Lot Of Winners. It's Not Winner Take All. Other People Do Not Have To Lose For Us To Win.
-Jeff Bezos
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Our Premise Is There

Jeff Bezos
...
Our Premise Is There Are Going To Be A Lot Of Winners. It's Not Winner Take All. Other People Do Not Have To Lose For Us To Win.

Understanding the Quote: "our premise is there are going to be a lot of winners...."

This quote by Jeff Bezos reflects deeply on the theme of business. It connects to the universal human journey of purpose, motivation, and reflection. Often categorized under Business, Winning, People, the quote offers insight, emotional clarity, and intellectual inspiration to readers worldwide.

Whether you’re a student exploring new ideas, a leader trying to motivate your team, or someone seeking direction in life — this quote provides value. It resonates because it’s more than words — it’s a bridge between experience and wisdom. It shows how Jeff Bezos interprets life's core challenges and triumphs.

Lessons From the Quote

This quote teaches resilience and focus. It reminds readers that no matter where they stand in life, reflection and self-awareness lead to growth. Each word has meaning, and when studied, it becomes clear how impactful thoughtful language can be.

About Jeff Bezos

Jeff Bezos is celebrated for insightful thoughts on business and winning. Their legacy lives on through writings that guide, comfort, and inspire. Discover more on their profile page.

Actionable Takeaways

  • Reflect on how this quote applies to your current life path.
  • Share the message with someone who needs inspiration.
  • Write your thoughts on this quote in a journal or blog post.
  • Use it as a daily affirmation or reminder.

Closing Thoughts

Quotes like this endure because they capture universal truths. They comfort us in solitude and empower us in groups. Carry this quote forward — live by its wisdom, share its message, and keep its essence alive.

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Topic
Business
Winning
People
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Products
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Important
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Thinking
If You're Not Stubborn, You'll Give Up On Experiments Too Soon. And If You're Not Flexible, You'll Pound Your Head Against The Wall And You Won't See A Different Solution To A Problem You're Trying To Solve.
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Inspiring
Wisdom
Work Hard, Have Fun And Make History.
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Hard Work
Productivity
The One Thing That Offends Me The Most Is When I Walk By A Bank And See Ads Trying To Convince People To Take Out Second Mortgages On Their Home So They Can Go On Vacation. That's Approaching Evil.
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Home
Vacation
I'm Not Saying That Advertising Is Going Away. But The Balance Is Shifting. If Today The Successful Recipe Is To Put 70 Percent Of Your Energy Into Shouting About Your Service And 30 Percent Into Making It Great, Over The Next 20 Years I Think That's Going To Invert.
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Successful
Thinking
Good Ideas Will Always Get Funded, So That's Not Going To Be A Problem. But You Will See That It Will Be Harder And Harder For Bad Ideas To Get Funded.
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Problem
Harder
Our Alliance With Toysrus.com Has Proven To Be A Great Win For Customers, And We've Looked Forward To Taking The Next Step By Introducing The New Babiesrus.com Teamed With Amazon.com Store Since We Forged The Alliance Last August.
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Read The Declaration Of Independence To Your Children As A Tradition Every Fourth Of July. Make Sure They Understand Why The Word "pursuit" Precedes The Word "happiness."
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July
Independence
Will You Be Clever At The Expense Of Others, Or Will You Be Kind?
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Pioneers
Sides
When [competitors Are] In The Shower In The Morning, They're Thinking About How They're Going To Get Ahead Of One Of Their Top Competitors. Here In The Shower, We're Thinking About How We Are Going To Invent Something On Behalf Of A Customer.
Morning
Thinking
Showers
We Were Hoping To Build A Small Profitable Company; And Of Course, What We've Done Is Build A Large, Unprofitable Company.
Done
Funny Business
Company
Advertising Is The Price You Pay For Unremakable Thinking.
Thinking
Pay
Social Media
... If It's Not Your Style To Stretch And Go The Extra Mile To Make Sure Our Customer Experience Is Great, You're Going To Have An Allergic Reaction To This Company. You Probably Won't Stay. If You Do Try And Stay, But Can't Adapt To The Culture Then It Will Reject You Like A Virus From A Healthy Immune System.
Rejects You
Healthy
Style
If We Can Keep Our Competitors Focused On Us While We Stay Focused On The Customer, Ultimately We'll Turn Out All Right.
Educational
Stay Focused
Customer Satisfaction
Word Of Mouth Is Very Powerful.
Powerful
Mouths
Word Of Mouth
If You Look At Academic Studies, You Can See That Stock Prices Are Most Closely Correlated With Cash Flow. It's Such A Straightforward Number. Cash Flow Is What Will Drive Shareholder Returns.
Cash Flow
Numbers
Looks
Where You Are Going To Spend Your Time And Your Energy Is One Of The Most Important Decisions You Get To Make In Life.
Decision
Important
Energy
My View Is There's No Bad Time To Innovate.
Views
Bad Times
In The End, We Are Our Choices.
Choices
Ends
Our Choices
The Framework I Found Which Made The Decision Incredibly Easy Was What I Called — Which Only A Nerd Would Call — A “regret Minimization Framework.” So, I Wanted To Project Myself Forward To Age 80 And Say, “okay, Now I’m Looking Back On My Life. I Want To Have Minimized The Number Of Regrets I Have.”
Regret
Numbers
Decision
You Don't Want To Negotiate The Price Of Simple Things You Buy Every Day.
Simple
Want
Simple Things
Obsess About Customers, Not Competitors.
Competitors
Customers
Feel Free To Cover Amazon Any Way You Want. Feel Free To Cover Jeff Bezos Any Way You Want.
Amazon
Want
Way
Invention Requires A Long-term Willingness To Be Misunderstood.
Long
Misunderstood
Invention
If You Make Customers Unhappy In The Physical World, They Might Each Tell 6 Friends. If You Make Customers Unhappy On The Internet, They Can Each Tell 6,000 Friends.
Inspirational
Business
Media
If You Can't Feed A Team With Two Pizzas, It's Too Large.
Life
Success
Business
We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.
Believe
Cash Flow
Long
What's Dangerous Is Not To Evolve.
Dangerous
Evolve
We Are Pioneers And The History Of Pioneers Is Not That Good.
Risk
Pioneers
Management
If You're Going To Invest In An Internet Stock, You Must Be A Long-term Investor.
Long
Internet
Term
You Know, We Love Stories And We Love Narrative; We Love To Get Lost In An Author's World.
World
Narrative
Stories
If You Double The Number Of Experiments You Do Per Year You're Going To Double Your Inventiveness.
Technology
Years
Numbers
I Love My Life. I Love Being An Inventor.
Love Is
Love Of My Life
I Love My Life
We Are Our Choices. Build Yourself A Great Story.
Choices
Stories
Our Choices
I Feel Like In One Year It's Very Easy To Go From Internet Poster Boy To Internet Piсata.
Boys
Years
Internet
Web 1.0 Was Making The Internet For People, Web 2.0 Is Making The Internet Better For Companies.
People
Internet
Company
There Are Two Kinds Of Companies, Those That Work To Try To Charge More And Those That Work To Charge Less. We Will Be The Second.
Business
Second Chance
Two
Be Proud Of Your Choices, Not Your Gifts.
Choices
Proud
Be Proud
I've Not Seen An Effective Manager Or Leader Who Can't Spend Some Fraction Of Time Down In The Trenches... If They Don't Do That They Get Out Of Touch With Reality, And Their Whole Thought And Management Process Becomes Abstract And Disconnected.
Communication
Reality
Leader
The Thing About Inventing Is You Have To Be Both Stubborn And Flexible. The Hard Part Is Figuring Out When To Be Which.
Stubborn
Flexible
Inventing
The Best Customer Service Is If The Customer Doesn't Need To Call You, Doesn't Need To Talk To You. It Just Works.
Educational
Persistence
Needs
Any Business Plan Won't Survive Its First Encounter With Reality. The Reality Will Always Be Different. It Will Never Be The Plan.
Business
Reality
Encounters
One Of The Things It Was Obvious You Could Do With An Online Store Is Have A Much More Complete Selection.
Online
Stores
Obvious
Lowering Prices Is Easy. Being Able To Afford To Lower Prices Is Hard.
Able
Easy
Hard
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