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Millions Of People Were Inspired By The Apollo Program. I Was Five Years Old When I Watched Apollo 11 Unfold On Television, And Without Any Doubt It Was A Big Contributor To My Passions For Science, Engineering, And Exploration.

-Jeff Bezos

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Millions Of People Were

Jeff Bezos

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Millions Of People Were Inspired By The Apollo Program. I Was Five Years Old When I Watched Apollo 11 Unfold On Television, And Without Any Doubt It Was A Big Contributor To My Passions For Science, Engineering, And Exploration.

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I'm Not Saying That Advertising Is Going Away. But The Balance Is Shifting. If Today The Successful Recipe Is To Put 70 Percent Of Your Energy Into Shouting About Your Service And 30 Percent Into Making It Great, Over The Next 20 Years I Think That's Going To Invert.

Our Point Of View Is We Will Sell More If We Help People Make Purchasing Decisions.

We're Not Competitor Obsessed, We're Customer Obsessed. We Start With The Customer And We Work Backwards.

There Are Two Ways To Extend A Business. Take Inventory Of What You're Good At And Extend Out From Your Skills. Or Determine What Your Customers Need And Work Backward, Even If It Requires Learning New Skills. Kindle Is An Example Of Working Backward.

It's Harder To Be Kind Than Clever

Percentage Margins Don't Matter. What Matters Always Is Dollar Margins: The Actual Dollar Amount. Companies Are Valued Not On Their Percentage Margins, But On How Many Dollars They Actually Make, And A Multiple Of That.

Determine What Your Customers Need, And Work Backwards.

I Never Worked On The School Newspaper.

I’m A Big Fan Of All-you-can-eat Plans, Because They’re Simpler For Customers.

Web 1.0 Was Making The Internet For People, Web 2.0 Is Making The Internet Better For Companies.

You Know, If You Make A Customer Unhappy They Won't Tell Five Friends, They'll Tell 5,000 Friends. So, We Are At A Point Now Where We Have All Of The Things We Need To Build An Important And Lasting Company, And If We Don't, It Will Be Shame On Us.

People Who Are Right Most Of The Time Are People Who Change Their Minds Often

I Think One Of The Things People Don't Understand Is We Can Build More Shareholder Value By Lowering Product Prices Than We Can By Trying To Raise Margins. It's A More Patient Approach, But We Think It Leads To A Stronger, Healthier Company. It Also Serves Customers Much, Much Better.

My View Is There's No Bad Time To Innovate.

What We Want To Be Is Something Completely New. There Is No Physical Analog For What Amazon.com Is Becoming.

The Net Is Pretty Cool, But The Physical World Is The Best Medium Ever.

It's Hard To Find Things That Won't Sell Online.

Digital Marketing

The Three Most Important Things In Retail Are Location, Location, Location. The Three Most Important Things For Our Consumer Business Are Technology, Technology, Technology.

I Feel Like In One Year It's Very Easy To Go From Internet Poster Boy To Internet Piсata.

When [competitors Are] In The Shower In The Morning, They're Thinking About How They're Going To Get Ahead Of One Of Their Top Competitors. Here In The Shower, We're Thinking About How We Are Going To Invent Something On Behalf Of A Customer.

The Death Knell For Any Enterprise Is To Glorify The Past -- No Matter How Good It Was.

I've Not Seen An Effective Manager Or Leader Who Can't Spend Some Fraction Of Time Down In The Trenches... If They Don't Do That They Get Out Of Touch With Reality, And Their Whole Thought And Management Process Becomes Abstract And Disconnected.

I'm Skeptical That The Novel Will Be "reinvented." If You Start Thinking About A Medical Textbook Or Something, Then, Yes, I Think That's Ripe For Reinvention. You Can Imagine Animations Of A Beating Heart. But I Think The Novel Will Thrive In Its Current Form. That Doesn't Mean That There Won't Be New Narrative Inventions As Well. But I Don't Think They'll Displace The Novel.

I Think That, Ah, I'm A Very Goofy Sort Of Person In Many Ways.

Are You Lazy Or Just Incompetent?

I Think Frugality Drives Innovation, Just Like Other Constraints Do. One Of The Only Ways To Get Out Of A Tight Box Is To Invent Your Way Out.

If You Want To Be Inventive, You Have To Be Willing To Fail.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

You Don't Chose Your Passion, Your Passion Choses You

There'll Always Be Serendipity Involved In Discovery.

For People Who Are Readers, Reading Is Important To Them.

If You Can't Feed A Team With Two Pizzas, It's Too Large.

We Were Hoping To Build A Small Profitable Company; And Of Course, What We've Done Is Build A Large, Unprofitable Company.

There's So Much Stuff That Has Yet To Be Invented. There's So Much New That's Going To Happen. People Don't Have Any Idea Yet How Impactful The Internet Is Going To Be And That This Is Still Day 1 In Such A Big Way.

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.

Real Estate Is The Key Cost Of Physical Retailers. That's Why There's The Old Saw: Location, Location, Location.

I Don't Buy Stocks, I Make Stocks.

Our Alliance With Toysrus.com Has Proven To Be A Great Win For Customers, And We've Looked Forward To Taking The Next Step By Introducing The New Babiesrus.com Teamed With Amazon.com Store Since We Forged The Alliance Last August.

People Forget Already How Much Utility They Get Out Of The Internet - How Much Utility They Get Out Of E-mail, How Much Utility They Get Out Of Even Simple Things Like Brochureware Online.

If You Only Do Things Where You Know The Answer In Advance, Your Company Goes Away.

There Are Two Kinds Of Companies, Those That Work To Try To Charge More And Those That Work To Charge Less. We Will Be The Second.

We Change Our Tools And Then Our Tools Change Us.

What We Need To Do Is Always Lean Into The Future; When The World Changes Around You And When It Changes Against You - What Used To Be A Tail Wind Is Now A Head Wind - You Have To Lean Into That And Figure Out What To Do Because Complaining Isn't A Strategy.

There Are A Whole Bunch Of People Who Don't Like To Shop. But There Are Also People, Maybe, Who Even Do Like To Shop But Are Very Time Pressured. And So Shopping Online Can Save People Time.

And I Still Buy Books At B&n, Borders And Elliot Bay ... I Probably Shouldn't Admit This. But I Don't Care. I Love Great Bookstores.

I Think If People Read More, That Is A Better World.

It Is Very Difficult To Get People To Focus On The Most Important Things When You're In Boom Times.

If You Double The Number Of Experiments You Do Per Year You're Going To Double Your Inventiveness.

Failure Comes Part And Parcel With Invention. It’s Not Optional.

I Don't Think That You Can Invent On Behalf Of Customers Unless You're Willing To Think Long-term, Because A Lot Of Invention Doesn't Work. If You're Going To Invent, It Means You're Going To Experiment, And If You're Going To Experiment, You're Going To Fail, And If You're Going To Fail, You Have To Think Long Term.

Not The Outcome Any Of Us Wanted.

The Common Question That Gets Asked In Business Is, Why? That’s A Good Question, But An Equally Valid Question Is, Why Not?

Amazon Pages And Amazon Upgrade Leverage Amazon's Existing 'search Inside The Book' Technology To Give Customers Unusual Flexibility In How They Buy And Read Books, .. In Collaboration With Our Publishing Partners, We're Working Hard To Make The World's Books Instantly Accessible Anytime And Anywhere.

People Who Were Right A Lot Of The Time Were People Who Often Changed Their Minds.

The People Who Are Right A Lot Often Change Their Minds.

I Like Having The Digital Camera On My Smart Phone, But I Also Like Having A Dedicated Camera For When I Want To Take Real Pictures.

The Balance Of Power Is Shifting Toward Consumers And Away From Companies The Right Way To Respond To This If You Are A Company Is To Put The Vast Majority Of Your Energy, Attention And Dollars Into Building A Great Product Or Service And Put A Smaller Amount Into Shouting About It, Marketing It.

No, Communication Is Terrible!

No Communication

It's Not An Experiment If You Know It's Going To Work.

Market Leadership Can Translate Directly To Higher Revenue, Higher Profitability, Greater Capital Velocity And Correspondingly Stronger Returns On Invested Capital.

If Your Customer Base Is Aging With You, Then Eventually You Are Going To Become Obsolete Or Irrelevant. You Need To Be Constantly Figuring Out Who Are Your New Customers And What Are You Doing To Stay Forever Young.

We've Had Three Big Ideas At Amazon That We've Stuck With For 18 Years, And Thy're The Reason We're Successful: Put The Customer First. Invent. And Be Patient.

If You're Competitor-focused, You Have To Wait Until There Is A Competitor Doing Something. Being Customer-focused Allows You To Be More Pioneering.

You Have To Use Your Judgment. In Cases Like That, We Say, 'let's Be Simple Minded. We Know This Is A Feature That's Good For Customers. Let's Do It.

If You're Long-term Oriented, Customer Interests And Shareholder Interests Are Aligned.

There Are Multiple Ways To Be Externally Focused That Are Very Successful. You Can Be Customer-focused Or Competitor-focused. Some People Are Internally Focused, And If They Reach Critical Mass, They Can Tip The Whole Company.

We Are Stubborn On Vision. We Are Flexible On Details.

If You Don't Understand The Details Of Your Business You Are Going To Fail.

Cultures Aren’t So Much Planned As They Evolve From That Early Set Of People.

I Try To Spend My Time On Areas That I Think Are Important For The Future, And Where I Think I Can Add Value.

... If It's Not Your Style To Stretch And Go The Extra Mile To Make Sure Our Customer Experience Is Great, You're Going To Have An Allergic Reaction To This Company. You Probably Won't Stay. If You Do Try And Stay, But Can't Adapt To The Culture Then It Will Reject You Like A Virus From A Healthy Immune System.

People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.

You Know, We Love Stories And We Love Narrative; We Love To Get Lost In An Author's World.

I Strongly Believe That Missionaries Make Better Products. They Care More. For A Missionary, It's Not Just About The Business. There Has To Be A Business, And The Business Has To Make Sense, But That's Not Why You Do It. You Do It Because You Have Something Meaningful That Motivates You.

In The End, We Are Our Choices.

We See Our Customers As Invited Guests To A Party, And We Are The Hosts. It's Our Job Every Day To Make Every Important Aspect Of The Customer Experience A Little Bit Better.

Our Vision Is Every Book Ever Printed In Any Language [fetched And Viewable On Our Ebook Kindle Device] In Under 60 Seconds.

Feel Free To Cover Amazon Any Way You Want. Feel Free To Cover Jeff Bezos Any Way You Want.

What's Dangerous Is Not To Evolve.

I Definitely Believe People Should Pay For Copyrighted Works. And The Laws Are Sufficient: They Already Require You To Pay For Copyright Work. There's No Confusion. The Problem Is...it's A Heck Of A Lot Easier To Steal Mp3s Than To Buy Them.

If We Think Long Term, We Can Accomplish Things That We Couldn't Otherwise Accomplish.

We Watch Our Competitors, Learn From Them, See The Things That They Were Doing For Customers And Copy Those Things As Much As We Can.

The One Thing That Offends Me The Most Is When I Walk By A Bank And See Ads Trying To Convince People To Take Out Second Mortgages On Their Home So They Can Go On Vacation. That's Approaching Evil.

Read The Declaration Of Independence To Your Children As A Tradition Every Fourth Of July. Make Sure They Understand Why The Word "pursuit" Precedes The Word "happiness."

The Killer App That Got The World Ready For Appliances Was The Light Bulb. So The Light Bulb Is What Wired The World. And They Weren't Thinking About Appliances When They Wired The World. They Were Really Thinking About - They Weren't Putting Electricity Into The Home. They Were Putting Lighting Into The Home.

I'm Skeptical Of Any Mission That Has Advertisers At Its Centerpiece.

You Can Work Long, Hard, Or Smart, But At Amazon.com You Can’t Choose Two Out Of Three.

I Love My Life. I Love Being An Inventor.

Love Of My Life

Ebooks Had To Happen.

My Own View Is That Every Company Requires A Long-term View.

Go To Bed Early And Wake Up Early. The Morning Hours Are Good.

I'm Skeptical That The Novel Will Be 're-invented.'

All Businesses Need To Be Young Forever. If Your Customer Base Ages With You, You're Woolworth's.

Your Margin Is My Opportunity.

Every New Thing Creates Two New Questions And Two New Opportunities.

I Went To Princeton Specifically To Study Physics.

Any Business Plan Won't Survive Its First Encounter With Reality. The Reality Will Always Be Different. It Will Never Be The Plan.

If You're Not Doing Something That People Will Remark On, Then It's Going To Be Hard To Generate Word Of Mouth.

We Are Pioneers And The History Of Pioneers Is Not That Good.

We Are Our Choices. Build Yourself A Great Story.

If You Build A Great Product Or Service, People Will Talk About It. But It Starts With Having Something That's Worth Talking About.

If You Never Want To Be Criticized, For Goodness Sake Don't Do Anything New.

I Have A Strongly Held Belief That One Of The Reasons That Amazon Has Been Successful Is Because We Do Not Obsess Over Competitors. Instead We Obsess Over Customers.

The Internet Is Disrupting Every Media Industry...people Can Complain About That, But Complaining Is Not A Strategy. And Amazon Is Not Happening To Book Selling, The Future Is Happening To Book Selling.

We Are At The 1908 Hurley Washing Machine Stage With The Internet.

Cultures, For Better Or Worse, Are Very Stable.

If You Make Customers Unhappy In The Physical World, They Might Each Tell 6 Friends. If You Make Customers Unhappy On The Internet, They Can Each Tell 6,000 Friends.

If You Are Going To Do Large-scale Invention, You Have To Be Willing To Do Three Things: You Must Be Willing To Fail; You Have To Be Willing To Think Long Term; And You Have To Be Willing To Be Misunderstood For Long Periods Of Time.

I Think Technology Advanced Faster Than Anticipated. In That Whirlwind, A Lot Of Companies Didn't Survive. The Reason We Have Done Well Is Because, Even In That Whirlwind, We Kept Heads-down Focused On The Customers. All The Metrics That We Can Track About Customers Have Improved Every Year.

If Everything You Do Needs To Work On A Three-year Time Horizon, Then You’re Competing Against A Lot Of People, But If You’re Willing To Invest On A Seven-year Time Horizon, You’re Now Competing Against A Fraction Of Those People, Because Very Few Companies Are Willing To Do That. Just By Lengthening The Time Horizon, You Can Engage In Endeavours That You Could Never Otherwise Pursue. At Amazon We Like Things To Work In Five To Seven Years. We’re Willing To Plant Seeds, Let Them Grow—and We’re Very Stubborn. We Say We’re Stubborn On Vision And Flexible On Details.

E-mail Has Some Magical Ability To Turn Off The Politeness Gene In A Human Being.

Invention Requires A Long-term Willingness To Be Misunderstood.

If You Have A Business Model That Relies On Customers Being Misinformed, You Better Start Working On Changing Your Business Model.

Everything You Are Comes From Your Choices.

It's Perfectly Healthy-encouraged, Even- To Have An Idea Tomorrow That Contradicted Your Idea Today

Effective Process Is Not Bureaucracy. Bureaucracy Is Senseless Process.

The Best Customer Service Is If The Customer Doesn't Need To Call You, Doesn't Need To Talk To You. It Just Works.

If You Look At Academic Studies, You Can See That Stock Prices Are Most Closely Correlated With Cash Flow. It's Such A Straightforward Number. Cash Flow Is What Will Drive Shareholder Returns.

Our Garage Was Basically Science Fair Central.

One Of The Things That Gets Me Up In The Morning Is Knowing That Customer Expectations Are Always Rising, And I Find That Very Exciting.

Millions Of People Were Inspired By The Apollo Program. I Was Five Years Old When I Watched Apollo 11 Unfold On Television, And Without Any Doubt It Was A Big Contributor To My Passions For Science, Engineering, And Exploration.

You Don't Choose Your Passions; Your Passions Choose You.

Young Entrepreneurs

Entrepreneurship

It’s Very Important For Entrepreneurs To Be Realistic. So If You Believe On That First Day While You’re Writing The Business Plan That There’s A 70 Percent Chance That The Whole Thing Will Fail, Then That Kind Of Relieves The Pressure Of Self-doubt.

On The Internet, Companies Are Scale Businesses, Characterized By High Fixed Costs And Relatively Low Variable Costs. You Can Be Two Sizes: You Can Be Big, Or You Can Be Small. It's Very Hard To Be Medium. A Lot Of Medium-sized Companies Had The Financing Rug Pulled Out From Under Them Before They Could Get Big.

The Most Important Single Thing Is To Focus Obsessively On The Customer. Our Goal Is To Be Earth's Most Customer-centric Company.

But There's So Much Kludge, So Much Terrible Stuff, We Are At The 1908 Hurley Washing Machine Stage With The Internet. That's Where We Are. We Don't Get Our Hair Caught In It, But That's The Level Of Primitiveness Of Where We Are. We're In 1908.

Our Biggest Cost Is Not Power, Or Servers, Or People. It's Lack Of Utilization. It Dominates All Other Costs.

Things Never Go Smoothly.

You Cannot Make A Business Case That You Should Be Who You Are Not

One Of The Things That I Hope Will Distinguish Amazon.com Is That We Continue To Be A Company That Defies Easy Analogy. This Requires A Lot Of Innovation, And Innovation Requires A Lot Of Random Walk.

You Don't Want To Negotiate The Price Of Simple Things You Buy Every Day.

For Many People, Extended Reading Sessions On An Lcd Display Cause Eyestrain.

If There’s One Reason We Have Done Better Than Of Our Peers In The Internet Space Over The Last Six Years, It Is Because We Have Focused Like A Laser On Customer Experience.

Your Brand Is Formed Primarily, Not By What Your Company Says About Itself, But What The Company Does.

One Of The Huge Mistakes People Make Is That They Try To Force An Interest On Themselves. You Don't Choose Your Passions; Your Passions Choose You.

Young Entrepreneurs

If You're Going To Invest In An Internet Stock, You Must Be A Long-term Investor.

Work Hard, Have Fun And Make History.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

The Thing That Motivates Me Is A Very Common Form Of Motivation. And That Is, With Other Folks Counting On Me, It's So Easy To Be Motivated.

People Don't Want Gadgets, They Want Services.

Cleverness Is A Gift, Kindness Is A Choice. Gifts Are Easy-they're Given After All. Choices Can Be Hard.

When You Receive Criticism From Well-meaning People, It Pays To Ask, ‘are They Right?’ And If They Are, You Need To Adapt What They’re Doing. If They’re Not Right, If You Really Have Conviction That They’re Not Right, You Need To Have That Long-term Willingness To Be Misunderstood. It’s A Key Part Of Invention.

Amazon.com Strives To Be The E-commerce Destination Where Consumers Can Find And Discover Anything They Want To Buy Online.

The Smartest People Are Constantly Revising Their Understanding, Reconsidering A Problem They Thought They’d Already Solved. They’re Open To New Points Of View, New Information, New Ideas, Contradictions, And Challenges To Their Own Way Of Thinking.

If We Can Keep Our Competitors Focused On Us While We Stay Focused On The Customer, Ultimately We'll Turn Out All Right.

Customer Satisfaction

Where You Are Going To Spend Your Time And Your Energy Is One Of The Most Important Decisions You Get To Make In Life.

Focusing On The Customer Makes A Company More Resilient.

I Don't Know About You, But Most Of My Exchanges With Cashiers Are Not That Meaningful.

If You Invent Frequently And Are Willing To Fail, Then You Never Get To That Point Where You Really Need To Bet The Whole Company.

To Get Something New Done You Have To Be Stubborn And Focused, To The Point That Others Might Find Unreasonable.

What I Want To Talk To You About Today Is The Difference Between Gifts And Choices. Cleverness Is A Gift, Kindness Is A Choice. Gifts Are Easy - They’re Given After All. Choices Can Be Hard. You Can Seduce Yourself With Your Gifts If You’re Not Careful, And If You Do, It’ll Probably Be To The Detriment Of Your Choices.

Life's Too Short To Hang Out With People Who Aren't Resourceful.

Seek Instant Gratification - Or The Elusive Promise Of It - And Chances Are You'll Find A Crowd There Ahead Of You.

If You're Not Stubborn, You'll Give Up On Experiments Too Soon. And If You're Not Flexible, You'll Pound Your Head Against The Wall And You Won't See A Different Solution To A Problem You're Trying To Solve.

I Wanted To Project Myself Forward To Age 80 And Say, ‘ok, I’m Looking Back On My Life. I Want To Minimise The Number Of Regrets I Have.’ And I Knew That When I Was 80, I Was Not Going To Regret Having Tried This. I Was Not Going To Regret Trying To Participate In This Thing Called The Internet That I Thought Was Going To Be A Really Big Deal. I Knew That If I Failed, I Wouldn’t Regret That. But I Knew The One Thing I Might Regret Is Not Ever Having Tried. I Knew That That Would Haunt Me Every Day.

Your Brand Is What People Say About You When You're Not In The Room

The Thing About Inventing Is You Have To Be Both Stubborn And Flexible. The Hard Part Is Figuring Out When To Be Which.

Be Proud Of Your Choices, Not Your Gifts.

Infrastructure Web Services Had To Happen.

When You Are Eighty Years Old, And In A Quiet Moment Of Reflection Narrating For Only Yourself The Most Personal Version Of Your Life Story, The Telling That Will Be Most Compact And Meaningful Will Be The Series Of Choices You Have Made. In The End, We Are Our Choices.

I Like To Be Counted On.

Above All Else, Align With Customers. Win When They Win. Win Only When They Win.

I Believe You Have To Be Willing To Be Misunderstood If You're Going To Innovate.

What Consumerism Really Is, At Its Worst Is Getting People To Buy Things That Don't Actually Improve Their Lives.

I’d Rather Interview 50 People And Not Hire Anyone Than Hire The Wrong Person.

Good Ideas Will Always Get Funded, So That's Not Going To Be A Problem. But You Will See That It Will Be Harder And Harder For Bad Ideas To Get Funded.

Our Premise Is There Are Going To Be A Lot Of Winners. It's Not Winner Take All. Other People Do Not Have To Lose For Us To Win.

One Of The Things It Was Obvious You Could Do With An Online Store Is Have A Much More Complete Selection.

The Great Thing About Fact-based Decisions Is That They Overrule The Hierarchy.

We're Building A Unique Global Platform...in The Last 18 Months We Found That Sellers And Partners Are Interested In Complementing Their Online And Offline Businesses With Amazon's Platform

Advertising Is The Price You Pay For Unremakable Thinking.

If You Do Build A Great Experience, Customers Tell Each Other About That. Word Of Mouth Is Very Powerful.

What Characteristics Do I Look For When Hiring Somebody? That's One Of The Questions I Ask When Interviewing. I Want To Know What Kind Of People They Would Hire.

If You're Truly Obsessed Over Customers, It'll Cover A Lot Of Errors.

Servant Leadership

I Think There Are Going To Be A Bunch Of Tablet-like Devices. It's Really A Different Product Category.

Part Of Company Culture Is Path-dependent. It’s The Lessons You Learn Along The Way.

Word Of Mouth Is Very Powerful.

There Is No Map, And Charting A Path Ahead Will Not Be Easy. We Will Need To Invent, Which Means We Will Need To Experiment.

In Seattle You Haven't Had Enough Coffee Until You Can Thread A Sewing Machine While It's Running.

We Can't Be In Survival Mode. We Have To Be In Growth Mode.

We Like To Pioneer, We Like To Explore, We Like To Go Down Dark Alleys And See What's On The Other Side.

Am I Going To Regret Leaving Wall Street? No. Will I Regret Missing The Beginning Of The Internet? Yes.

Cleverness Is A Gift, Kindness Is A Choice.

I Wouldn't Be Surprised If History Records Tim Berners-lee As The Second Gutenberg.

I'm Not Prepared To Make Any Multi-decade Commitments.

You Want To Look At What Other Companies Are Doing. It's Very Important Not To Be Hermetically Sealed. But You Don't Want To Look At It As If, 'ok, We're Going To Copy That.' You Want To Look At It And Say, 'that's Very Interesting. What Can We Be Inspired To Do As A Result Of That?' And Then Put Your Own Unique Twist On It.

A Lot Of People – And I’m Just Not One Of Them – Believe That You Should Live For The Now. I Think What You Do Is Think About The Great Expanse Of Time Ahead Of You And Try To Make Sure That You’re Planning For That In A Way That’s Going To Leave You Ultimately Satisfied. This Is The Way It Works For Me.

If You Decide That You're Going To Do Only The Things You Know Are Going To Work, You're Going To Leave A Lot Of Opportunity On The Table.

The Book Is Not Really The Container For The Book. The Book Itself Is The Narrative. It's The Thing That People Create.

Lowering Prices Is Easy. Being Able To Afford To Lower Prices Is Hard.

We're Working To Lower The Cost Of Spaceflight So That Many People Can Afford To Go And So That We Humans Can Better Continue Exploring The Solar System. Accomplishing This Mission Will Take Time, And We're Working On It Methodically.

A Brand For A Company Is Like A Reputation For A Person. You Earn Reputation By Trying To Do Hard Things Well.

Will You Be Clever At The Expense Of Others, Or Will You Be Kind?

Strip Malls Are History.

Entrepreneurs Must Be Willing To Be Misunderstood For Long Periods Of Time.

Obsess About Customers, Not Competitors.

I Told All Of Our Original Investors That They Would Lose Their Money For Sure.

We've Got Thousands Of Investors Counting On Us. And We're A Team Of Thousands Of Employees All Counting On Each Other. That's Fun.

The Framework I Found Which Made The Decision Incredibly Easy Was What I Called — Which Only A Nerd Would Call — A “regret Minimization Framework.” So, I Wanted To Project Myself Forward To Age 80 And Say, “okay, Now I’m Looking Back On My Life. I Want To Have Minimized The Number Of Regrets I Have.”

My Grandfather Taught Me That It Is Harder To Be Kind Than It Is To Be Clever.

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