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Some Good Leaders Are Rough Around The Edges And Some Leaders Are Difficult. Some Have Difficult Personalities And Some Are Really Nice To Be Around, But Those Are Not The Qualifications. The Qualifications Are Their Desire To See Us Achieve More, Their Desire To Push Us To Be The Best We Can Be. Not For Their Selfish Gain, But Because They Believe That We Have Something To Offer.

-Simon Sinek

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Some Good Leaders Are

Simon Sinek

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Some Good Leaders Are Rough Around The Edges And Some Leaders Are Difficult. Some Have Difficult Personalities And Some Are Really Nice To Be Around, But Those Are Not The Qualifications. The Qualifications Are Their Desire To See Us Achieve More, Their Desire To Push Us To Be The Best We Can Be. Not For Their Selfish Gain, But Because They Believe That We Have Something To Offer.

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There Is A Difference Between Listening And Waiting For Your Turn To Speak.

The Ad Industry Thinks Their Clients Are Their Customers. They Think The Companies Who Pay For The Production Are The Ones They Are Supposed To Serve. So The Ads They Produce Make Their Clients Happy... But Infuriate The Rest Of Us.

We Become Leaders When We Accept The Responsibility To Protect Those In Our Care.

I'm Very Prescriptive About Who I Work With. I'm Very Clear About What I Believe. If They Believe What I Believe I Will Work With Them. If They Say Things Like, "convince Me We Should Do This." I Walk Away.

The Ones Who Show Up To Take, They Show Up And Say, "hi. My Name Is Steve. I'm An Expert In This And I've Studied This And I've Worked With These Clients." On Every Single Power Point Presentation, It Has Their Email, Their Twitter Handle And Their Facebook Account, So You Can Follow Them. At The End, They Tell You, "please Follow Me." When You Ask Them A Question, They Say, "well, I Could Tell You The Answer, But You Should Really Just Read My Book."

Great Leaders Must Have Two Things: A Vision Of The World That Does Not Yet Exist And The Ability To Communicate That Vision Clearly.

I Don't Hire Any Companies Or Ask Any Of My Friends To Write Reviews For Me On Amazon When I Have A Book Come Out So They Can Drive Up My Ratings On Amazon. I Don't Have A Publicist.

Great Communicators Don't Just Hear The Words. Great Communicators Hear The Meaning Behind The Words

Some Good Leaders Are Rough Around The Edges And Some Leaders Are Difficult. Some Have Difficult Personalities And Some Are Really Nice To Be Around, But Those Are Not The Qualifications. The Qualifications Are Their Desire To See Us Achieve More, Their Desire To Push Us To Be The Best We Can Be. Not For Their Selfish Gain, But Because They Believe That We Have Something To Offer.

My Challenge Is To Make Sure The Things I Say And The Things I Do Remain Consistent For As Often And As Long As Possible. My Why Is To Inspire People To Do The Things That Inspire Them So That Together We Can Change Our World. That's Why I Wake Up Every Single Day. I'm Agnostic To The Form It Takes: I Teach, I Write, I Speak, I Advise.

Together We Can

Some People Are Born Good-looking. Some Have The Gift Of Gab. And Some Are Lucky Enough To Be Born Smarter Than The Rest Of Us. Whether We Like It Or Not, Mother Nature Does Not Dole These Characteristics Out Evenly.

Leadership Is A Choice To Protect The Person To The Left Of Us, And Protect The Person To The Right Of Us, And Sometimes That May Come At A Cost. It May Cost Us Our Benefits, It May Cost Us Our Comfort, It May Sometimes Cost Us Our Perks, Whatever It Is, Credit.

To Spend More Money, You Have To Have More Money, But Time Is Fixed And We All Have The Same Amount To Spare. How We Choose To Spend It Can Make A Significant Difference On The Impact We Have In Our Careers Or In The World.

Focus On Where You're Going And You'll Know What Steps To Take. Focus On The Steps You're Taking And You Won't Know Where You're Going.

A Leader Without A Title Is Better Than A Title Without The Ability To Lead.

Progress Is More Important Than Perfection.

I Go Into Every Meeting, Into Every Room And For Every Speech Understanding The Standard Deviation, The Bell Curve. I Know There Are About 10-15 Percent Of People In The Room, Who Say, "i've Been Trying To Say This For Years. Finally. I Agree. Yes, Yes, Yes." I Know There Are About 15 Percent Of The People In The Room Who Think I'm An Idiot, Who Think I Don't Know What I'm Talking About, Who Think I'm Naive Or I Have Oversimplified Everything. The Majority Who Are Open To The Ideal.

If We Don't Give Things A Try, Nothing Will Get Off The Ground.

A Leader's Job Is Not To Do The Work For Others; It's To Help Others Figure Out How To Do It Themselves, To Get Things Done And To Succeed Beyond What They Thought Possible.

Follow Those Who Follow Something Bigger Than Themselves - An Idea, A Belief, A Vision, A Cause. Run Away From Those Who Say We Need To Follow Them.

The Next Time Someone Starts Listing All The Reasons An Idea Won't Work Or Can't Happen, Ask Them To Give 3 Reasons It Can.

When You Explain To People What You're Trying To Do, As Opposed To Just Making Demands Or Delegating Tasks, You Can Build Instant Trust, Even If It's Just For That Short Time You're On The Phone.

Leadership Is A Way Of Thinking, A Way Of Acting And, Most Importantly, A Way Of Communicating.

The Irony Is That The Best Thing We Can Do Is, Well One Option, Is To Quit Job We Don't Like. You Don't Always Have To Quit, And Quite Frankly, Option Two Is To Try To Help Others Solve The Problem That You Are Struggling With.

Organizations Should Say And Do The Things They Actually Believe.

Too Many People Write Books As A Calling Card.

How Can You Help The Human Race Progress?

A Leader's Job Is Not Just To Get The Best Out Of Their People-a Leader's Job Is To Make More Leaders.

Trust Has Two Dimensions: Competence And Integrity. We Will Forgive Mistakes Of Competence. Mistakes Of Integrity Are Harder To Overcome.

It Is Like When A Player Has A Slump, We Do Not Trade Them, We Coach Them. It Is The Same With Our Employees. The Best Leaders Come To The Aid Of Their People, Whose Performance Is Down. Not Come Down Harder On Them.

Our Vision Is Only Actionable If We Share It. Without Sharing, It’s Just A Figment Of Our Imagination.

If We Care About The Average Working American, Then Wal-mart Matters. A Lot.

Reality Will Always Prevail So Why Help It? Be An Idealist And See What Happens.

Innovation Is Not Born From The Dream, Innovation Is Born From The Struggle

Words May Inspire But Only Action Creates Change.

There Is No Decision That We Can Make That Doesn't Come With Some Sort Of Balance Or Sacrifice.

It's Ok If Others Share Our Ideas As Long As They Build Upon Them. It's Called Progress.

If You Want To Be A Great Leader, Remember To Treat All People With Respect At All Times. For One, Because You Never Know When You'll Need Their Help. And Two, Because It's A Sign You Respect People, Which All Great Leaders Do.

Don't Show Up To Prove. Show Up To Improve.

Leaders Volunteer To Go First Into Danger. Their Willingness To Sacrifice For Us Is The Reason We're Inspired To Follow.

When Leaders Care Less About Their People, Their People Will Be Careless.

No Matter How Many Or How Few People You Have Reporting To You, You Must Remember That As You Climb Higher In The Ranks, Your Words Will Be Taken As Commands Even If You're Just Thinking Out Loud.

Directions Are Instructions Given To Explain How. Direction Is A Vision Offered To Explain Why.

Good Leadership Is Hard To Measure On A Daily Basis Which Is Why So Many Default To Doing What's Easy To Measure Instead.

Good Leadership

Leadership Is About Making People Feel Safe. When Someone Feels Heard, They Feel Safe.

Greatness Is Not Born From One Success. Greatness Is Born From Persevering Through The Countless Failed Attempts That Preceded.

A Team Is Not A Group Of People That Work Together. A Team Is A Group Of People That Trust Each Other.

A Good Leader Shares Information, Even If They Don't Know The Whole Story. Without Any Information, People Create Their Own, Which Causes Fear And Paranoia.

The Most Effective Leaders Are Actually Better At Guarding Against Danger When They Acknowledge It That It Exists. Cowards, In Contrast, Cling To The Hope That Failure Will Never Happen And May Be Sloppy In The Face Of Danger - Not Because They Don't Acknowledge That It Exists, But Because They Are Just Too Afraid Of It To Look It In The Eye.

The Rank Of Office Is Not What Makes Someone A Leader. Leadership Is The Choice To Serve Others With Or Without Any Formal Rank.

Work Hard To Seem Infallible And Others Will Work To Find Our Flaws. Admit Our Shortcomings And Others Will Work To Help Us Be Infallible.

The Irony Is, The Advertising Industry Knows Everyone Hates What They Produce. This Is Why They Keep Looking For New Ways To Force People To Stay Tuned.

Authorities Act With Themselves In Mind. Leaders Act With Others In Mind. Authorities Take. Leaders Give. Authorities Die. Leaders Live On.

When A Leader Makes The Choice To Put The Safety And Lives Of The People Inside The Organization First, To Sacrifice Their Comforts And Sacrifice The Tangible Results, So That The People Remain And Feel Safe And Feel Like They Belong, Remarkable Things Happen.

Simple Ideas Are Easier To Understand. Ideas That Are Easier To Understand Are Repeated. Ideas That Are Repeated Change The World.

Greatness Starts With A Clear Vision Of The Future.

Visions Of The Future

Our Goals Should Serve As Markers, Measurements Of The Progress We Make In Pursuit Of Something Greater Than Ourselves.

Make It About Them, Not About You.

Would Anybody Be Offended If We Gave A $150 Million Bonus To Gandhi? How About A $250 Million Bonus To Mother Teresa? Do We Have An Issue With That? None At All. None At All. Great Leaders Would Never Sacrifice The People To Save The Numbers. They Would Sooner Sacrifice The Numbers To Save The People.

I'm Interested In The Left Side Of The Bell Curve.

We Must Be Clear About Where We’re Going If We Want Anyone To Help Us Get There.

We Pursue Exercise Even Though Empirically We See No Benefit From The Energy We're Spending And We're Hurting. So Empirically We Should Quit. The Why Is Exactly The Same Thing. You Persist Even Though There Are Some Short-term Stresses And Even Though There Is Some Uncertainty.

Halloween Is One Of My Favorite Days Of The Year. I Have A Strict Rule: I Don't Work On Halloween And I Won't Travel On Halloween. Not For Any Reason.

Leadership Is About Empowering Others To Achieve Things They Did Not Think Possible.

Empowering Others

If Our Parents Fixed Everything For Us And Did Not Allow Us To Do Anything On Our Own, Or Intervened Every Single Time, We Would All Grow Up To Be Completely Dependent.

Hire People Inspired To Achieve Something Big Over People Who Demand Something Big Before They Feel Inspired.

Stories Are Our Attempts To Share Our Values & Beliefs With The Hopes That We May Attract Those Who Believe What We Believe. This Is The Basis Of Forming A Trusting Relationship. Story Telling, Therefor, Is Only Worthwhile When It Tells What You Stand For, Not What You Do.

There Are Two Kinds Of Experts: Academic Experts And Practical Experts. One Is Not Better Than The Other, But They Are Very Different, And Each Offers Very Different Value.

Studies Show That Over 80 Percent Of Americans Do Not Have Their Dream Job. If More Knew How To Build Organizations That Inspire, We Could Live In A World In Which That Statistic Was The Reverse - A World In Which Over 80 Percent Of People Loved Their Jobs. People Who Love Going To Work Are More Productive And More Creative. They Go Home Happier And Have Happier Families. They Treat Their Colleagues And Clients And Customers Better. Inspired Employees Make For Stronger Companies And Stronger Economies.

If You Go To The Gym And You Come Home And Look Into The Mirror, You'll See Nothing. If You Go The Next Day And You Come Home, You Will See Nothing. In Fact Sometimes You're In Pain.

A Company And Leaders Of The Company Have The Responsibility Of The Precious Lives Of All The Human Beings That Work There.

The Bad Leaders Are The Ones That Push Hard So They Can Gain, Who Brow Beat Us So That They Can Receive The Benefit Of Our Hard Work, Not So We Can Enjoy The Success

Courage Isn't Inside; It's External. It Comes From Someone Else Telling You They Believe In You.

Wal-mart's Size And Scale Is So Vast They Literally Have The Ability To Change The Face Of The Entire Country. If Wal-mart Were To Make A Decision Tomorrow To Refuse To Sell A Single Product Made With Partially Hydrogenated Oils, For Example, We'd Probably See Rates From Heart Disease Decline A Few Years Later. That's How Powerful Wal-mart Is.

Tivo And Other Digital Recording Devices Have Confounded Advertisers. The Ad Industry Sees The Technology As A Threat To Their Product.

Republicans Are Completely Befuddled By Obama's 'star Power' And Don't Seem To Have A Clear Or Effective Strategy To Compete.

Life Is Beautiful Not Because Of The Things We See Or Do. Life Is Beautiful Because Of The People We Meet.

Life Is Beautiful

Always Plan For The Fact That No Plan Ever Goes According To Plan.

According To Plan

Focus On Money And We Will Make Money. Focus On Impact And We Will Make An Impact.

Leadership Is Not A Rank Or A Position, It Is A Choice - A Choice To Look After The Person To The Left Of Us & The Person To The Right Of Us.

Disney Is One Of The Best Hotel Companies In The World. Yet They Have Never And Will Never Open A Casino On The Vegas Strip.

Authenticity Is About Imperfection. And Authenticity Is A Very Human Quality. To Be Authentic Is To Be At Peace With Your Imperfections. The Great Leaders Are Not The Strongest, They Are The Ones Who Are Honest About Their Weaknesses. The Great Leaders Are Not The Smartest; They Are The Ones Who Admit How Much They Don't Know. The Great Leaders Can't Do Everything; They Are The Ones Who Look To Others To Help Them. Great Leaders Don't See Themselves As Great; They See Themselves As Human.

Leadership Is Like Parenting.

Knowledge Is Understanding Based On What Has Been Studied And Learned. Wisdom Is Understanding Based On What Has Been Felt And Experienced.

You Have To Have A Patience For Exercise.

If You Look At The Average Age Of A Company On The Dow Jones Index, It's Something Like 35 Years Or Younger. In Other Words... Success Is No Indication Of Longevity.

We Are Drawn To Leaders And Organizations That Are Good At Communicating What They Believe. Their Ability To Make Us Feel Like We Belong, To Make Us Feel Special, Safe And Not Alone Is Part Of What Gives Them The Ability To Inspire Us.

During World War Ii, The Pilot Losses Were Staggering. In Some Bombing Raids, As Many As 80% Of The Planes That Left Did Not Return.

Stand For People. Not A Product Or Service Or Metric Or Number. If We Stand For Real, Living, Breathing People, We Will Change The World.

All The Perks, All The Benefits And Advantages You May Get For The Rank Or Position You Hold, They Aren’t Meant For You. They Are Meant For The Role You Fill. And When You Leave Your Role, Which Eventually You Will, They Will Give The Ceramic Cup To The Person Who Replaces You. Because You Only Ever Deserved A Styrofoam Cup.

Mergers Are Like Marriages. They Are The Bringing Together Of Two Individuals. If You Wouldn't Marry Someone For The 'operational Efficiencies' They Offer In The Running Of A Household, Then Why Would You Combine Two Companies With Unique Cultures And Identities For That Reason?

When I Present, I Cheat. I Only Talk About Things I Care About.

The Leaders Who Get The Most Out Of Their People Are The Leaders Who Care Most About Their People.

Self Confidence Is The Ability To Exercise Restraint In The Face Of Disrespect And Still Show Respect In Response.

Self Confidence

The Trick To Balance Is To Not Make Sacrificing Important Things Become The Norm.

There Are Two Types Of Claims: Those Based On Hard Numbers And Those Based On Slippery Numbers.

When We Point To Obstacles We Inhibit Progress. When We Offer Solutions We Advance.

The Future Is Only Scary If We Try To Avoid It.

I Have Been Inspired By Martin Luther King And How He Inspired A Movement. I Have Learned That A Cause Must Be Organic; If It Is To Have An Impact It Must Belong To Those Who Join The Movement And Not Those Who Lead It.

Risk Deters Those Who See What They Could Lose. Those Focused On The Gain See It As A Necessary Part Of Their Journey, Even If The Possibility Of Loss Exists.

A Parent Does Not Do Everything For Their Kid. A Parent That Does Everything For Their Kid Produces A Kid With No Self-confidence.

Self Confidence

A Small Team, Committed To A Cause Bigger Than Themselves, Can Achieve Absolutely Anything.

Humility, I Have Learned, Must Never Be Confused With Meekness. Humility Is Being Open To The Ideas Of Others.

Leave America And You'll Find That The Consumers In Many Other Countries Enjoy Watching Advertising. Not Because The Products Are Better, But Because The Ads Are Produced To Be Entertaining. Sometimes They Are Funny. Sometimes They Are Dramatic. Sometimes They Are Just Beautiful.

I'm Building On Purpose. I'm Building That Tipping Point. I'm Building That Law Of Diffusion Of Innovation.

Any Parent Who Tells Their Kids That They Can't Attend A School Play Or Go To A Soccer Match Because They Have To Work Is Kidding Themselves. It's Ok To Miss A Game Or Two Or A Performance Here And There, But It's Not All Right To Miss The Majority Of Them.

Every Company Knows What They Do Some Know How They Do It Very Few Know Why

I Was Always Curious Why Certain Marketing Worked And Some Marketing Did Not.

Corporate Culture Matters. How Management Chooses To Treat Its People Impacts Everything - For Better Or For Worse.

I Would Never Find Myself Or Unlikely To Find Myself In A Room Where I Have A Skeptic Who Brought Me In. But I Very Often Am In A Situation Somebody Who's There Who Didn't Invite Me Was A Skeptic. That Happens All The Time.

It Is Only From The People I've Had The Good Fortune To Meet That I Am Learning The Lessons To Guide Me. Baz Luhrmann, Director Of 'moulin Rouge,' For Example, Has A Childlike Curiosity About The World. He Doesn't Pretend To Know All The Answers - Quite The Opposite, In Fact. He Asks Loads Of Questions Of Everyone.

True Strength Is The Courage To Admit Our Weaknesses.

When I Was In College, My School Newspaper Accepted An Ad From A Holocaust Revisionist Organization. This Would Have Been Offensive On Most College Campuses Across The Country, But I Went To A School With A Very Large Jewish Population, So The Ad, As You Might Expect, Stirred Absolute Outrage.

I Was A Nobody When I Met With The Publisher. Nobody Knew Who I Was. I Was Doing Some Speaking For Entrepreneurs. I Did Little Groups. I Had No Following.

Stress And Anxiety At Work Have Less To Do With The Work We Do And More To Do With Weak Management And Leadership.

We Live In Times Of High Stress. Messages That Are Simple, Messages That Are Inspiring, Messages That Are Life-affirming, Are A Welcome Break From Our Real Lives.

Great Leaders And Great Organizations Are Good At Seeing What Most Of Us Can’t See. They Are Good At Giving Us Things We Would Never Think Of Asking For.

When You Compete Against Everyone Else, No One Wants To Help You. But When You Compete Against Yourself, Everyone Wants To Help You.

Our Reputations Do Not Come From How We Talk About Ourselves. Our Reputations Come From How Others Talk About Us.

Success Comes When We Wake Up Every Day In That Never-ending Pursuit Of Why We Do What We Do.

Why We Do What We Do

If Somebody Wants To Learn Their Why, Either You Help Them Or Send Them Over To Their Course. All Of This Stuff Helps.

I Try To Find, Celebrate And Teach Leaders How To Build Platforms That Will Inspire Others.

It Is Not The Genius At The Top Giving Directions That Makes People Great. It Is Great People That Make The Guy At The Top Look Like A Genius.

The Value Of Our Lives Is Not Determined By What We Do For Ourselves. The Value Of Our Lives Is Determined By What We Do For Others.

Great Leaders Give Everyone Something To Believe In, Not Something To Do.

Every Single Organization - Or Career, For That Matter - Exists On Three Levels: What You Do, How You Do It And Why You Do It.

Leadership Is Neither A Rank Nor A Title. It Is A Choice. The Choice To Provide Care And Protection For Those For Whom We Are Responsible.

We Can Teach Only If We Are Willing To Learn.

Willing To Learn

I Was Never A Writer.

Bad Leaders Care About Who Is Right. Good Leaders Care About What Is Right

The Value Of Experimentation Is Not The Trying. It's The Trying Again After The Experiment Fails.

I'd Rather Play In The Major Leagues And Have Some Bad Games Than Play Consistently Good Ball In The Minors.

You Are Authentic When Everything You Say And Everything You Do You Actually Believe.

Generosity Is Doing Something For Someone Else Expecting Nothing In Return.

People Who Believe I'm An Idiot Don't Hire Me And They Don't Call.

The Concept Of Why Is Already In The Vernacular. It Is Now A Noun. "that Company Doesn't Know Their Why." "they Need To Learn Their Why." "that Politician Needs To Understand His Why." We Talk About It As A Noun. That Never Existed Prior To 2009. That Never Existed Prior To 2006 When I First Started Articulating It. This Is The Most Amazing Thing To Me. It Has Now Become A Concept. It's Part Of The Way We Think About Businesses And Transactions And Decisions.

When My Books Came Out, They Started Selling But They Started Selling At A Relatively Consistent But Low Pace. And They Started To Pick Up The Pace.

What You Do Simply Proves What You Believe.

I'm Very Prescriptive About Who I Work With.

I've Been Dogmatic To Use Myself As A Case Study.

If You Want To Feel Happy, Do Something For Yourself. If You Want To Feel Fulfilled, Do Something For Someone Else.

Achievement Happens When We Pursue And Attain What We Want. Success Comes When We Are In Clear Pursuit Of Why We Want It.

Poor Leaders Push Us Towards The Goal. Great Leaders Guide Us Through The Journey.

You Have To Have A Patience For College.

Leadership Is Not About Being In Charge. Leadership Is About Taking Care Of Those In Your Charge.

Pure Pragmatism Can't Imagine A Bold Future. Pure Idealism Can't Get Anything Done. It Is The Delicate Blend Of Both That Drives Innovation.

Intelligence Looks For What Is Known To Solve Problems. Creativity Looks For What Is Unknown To Discover Possibilities.

Outside Advice Can Only Tell You How A Decision Looks. Only You Can Know How It Feels. The Best Decisions Look And Feel Right.

What's Important To Me Is That I Put Messages Out, Whether It's A Ted Talk, Whether It's A Book.

The Best Ideas Are The Honest Ones. Ones Born Out Of Personal Experience. Ones That Originated To Help A Few But Ended Up Helping Many.

The Hardest Part Is Starting. Once You Get That Out Of The Way, You'll Find The Rest Of The Journey Much Easier.

Only You Can Take Responsibility For Your Happiness..but You Can't Do It Alone. It's The Great Paradox Of Being Human.

What I Understand About This Concept Of Why Is That It Functions Exactly The Same Way As Parenting Or Exercise Or Any Of These Things We Claim To Invest In.

Pushing Yourself To Be The Best Is Unsustainable. Simply Push Yourself To Be Better Than The Day Before.

I Don't Care About Convincing The People Who Think I'm Naive Or An Idiot.

Don't Quit. Never Give Up Trying To Build The World You Can See, Even If Others Can't See It. Listen To Your Drum And Your Drum Only. It's The One That Makes The Sweetest Sound.

I Find, When You're An Optimist, Life Has A Funny Way Of Looking After You.

The Worst Leaders Are The Once That Think They Have To Know As Much Or More Than The People Who Work With Them. The Best Leaders Are The Once Who Know That Their Employees Know Hell Of A Lot More Than What They Know And Willing To Admit It Whilst Expressing The Value Of Their Employees.

For Values Or Guiding Principles To Be Truly Effective They Have To Be Verbs. It's Not "integrity," It's "always Do The Right Thing." It's Not "innovation," It's "look At The Problem From A Different Angle." Articulating Our Values As Verbs Gives Us A Clear Idea - We Have A Clear Idea Of How To Act In Any Situation.

Guiding Principles

The New Is Threatening To Those Who Have Mastered The Old.

Trust Is Maintained When Values And Beliefs Are Actively Managed. If Companies Do Not Actively Work To Keep Clarity, Discipline And Consistency In Balance, Then Trust Starts To Break Down.

Very Few People Or Companies Can Clearly Articulate Why They Do What They Do. By Why I Mean Your Purpose, Cause Or Belief - Why Does Your Company Exist? Why Do You Get Out Of Bed Every Morning? And Why Should Anyone Care?

Trust Doesn't Develop From Always Doing The Right Thing. Trust Comes From Taking Responsibility When We Do The Wrong Thing.

Doing The Right Thing

It's The Discipline To Understand That The Things That Might Make You Rich Or Things Might Make You Famous Are Sometimes Worth Pursuing And Sometimes Are Not.

Start With Why. And Work Really Hard To Make Sure You're Consistent.

There Is A Difference Between Running With All Your Heart With Your Eyes Closed And Running With All Your Heart With Your Eyes Wide Open.

The Goal Is Not To Do Business With Everybody Who Needs What You Have. The Goal Is To Do Business With People Who Believe What You Believe.

Focus On Long Term Success But Be Willing To Make Short Term Adjustments To Get There

If You Want To Achieve Anything In This World, You Have To Get Used To The Idea That Not Everyone Will Like You.

If You Care, Do Something. If You Don't Care, Please Stay Out Of The Way Of Those Who Do.

Believing That Your Competition Is Stronger And Better Than You Pushes You To Better Yourselves.

The Goal Is Not To Be Perfect By The End. The Goal Is To Be Better Today.

Academic Experts May Not Be Good At Doing What They Are Experts In Themselves, But They Are Good At Explaining The Subject Matter To Others. They Write Books, Teach Courses And Offer Lessons And Give Steps Others Can Follow.

When I Was A Kid, I Was A Bit Of A Space Geek. I Loved The Space Program And All Things Nasa. I Would Read Books About Our Solar System; I Had Pictures Of The Space Shuttle On My Bedroom Wall. And Yes, I Even Went To Space Camp.

I Think Most People Are Inherently Interested In How Their Brain Works, In What Makes Them Tick.

Fight Against Something And You Focus On The Thing You Hate. Fight For Something And You Focus On The Thing You Love.

More Information Is Always Better Than Less. When People Know The Reason Things Are Happening, Even If It's Bad News, They Can Adjust Their Expectations And React Accordingly. Keeping People In The Dark Only Serves To Stir Negative Emotions.

We Can Make Up For Lost Money, But We Can't Make Up For Lost Time.

When We Help Ourselves, We Find Moments Of Happiness. When We Help Others, We Find Lasting Fulfillment.

Offer Someone The Opportunity To Rebuild A Company Or Reinvent An Industry As The Primary Incentive, And It Will Attract Those Drawn To The Challenge First And The Money Second.

Safe Is Good For Sidewalks And Swimming Pools, But Life Requires Risk If We Are To Get Anywhere.

The Strong Bond Of Friendship Is Not Always A Balanced Equation; Friendship Is Not Always About Giving And Taking In Equal Shares. Instead, Friendship Is Grounded In A Feeling That You Know Exactly Who Will Be There For You When You Need Something, No Matter What Or When.

If You're Looking For A Book That Will Spike In Sales And Then Go Away And Then Spike Again When It Comes Out In Paperback, Your Normal Model, I Definitely Won't Give You That.

Customers Will Never Love A Company Until Its Employees Love It First.

A Leader Should Not Take Credit When Things Go Right If They Are Not Willing To Accept Responsibility When Things Go Wrong.

Spending Too Much Time Focused On Others' Strengths Leaves Us Feeling Weak. Focusing On Our Own Strengths Is What, In Fact, Makes Us Strong.

If You Help One Person In The Room, You're An Abject Failure. You Have To Change Something.

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year.

Entrepreneurs Must Be Practical Experts. They Needn't Set Out To Be Subject Matter Experts In What They Do; They Must Set Out To Solve A Problem Or Pursue Some Cause Or Purpose Greater Than Themselves.

The Courage Of Leadership Is Giving Others The Chance To Succeed Even Though You Bear The Responsibility For Getting Things Done.

The Mind Can Be Convinced, But The Heart Must Be Won.

When Someone Asks For Your Time, And You Put Your Phone Away To Talk To Them... That's Leadership.

The Challenge Of The Unknown Future Is So Much More Exciting Than The Stories Of The Accomplished Past.

We Are Only In Charge When We Are Willing To Let Others Take Charge.

The Value We Provide Most To Others Is The Same Value We Appreciate Most From Others.

Too Many People Write Books Because They Want To Be A New York Times Best-seller. They Want The Glory And The Fame.

If You Can Clearly Articulate The Dream Or The Goal, Start.

Leadership Is Absolutely About Inspiring Action, But It Is Also About Guarding Against Mis-action.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

Good Marketing Speaks To Human Beings - The Way Human Beings Understand And Take In Information.

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