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Make It About Them, Not About You.

-Simon Sinek

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Make It About Them,

Simon Sinek

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Make It About Them, Not About You.

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We Think Leadership Is About Rank And Power, But Better To Think Of Leadership As The Responsibility For Other Human Beings. That Leadership And Rank May Not Go Together. So It Manifests In This Remarkable Way.

Though There Are Lessons That Can Be Learned About Becoming A Great Leader, Most Exist Inherently In The Bellies Of Those Who Lead.

I Cannot Tell You How Long It Takes For Your Exercise To Work. If You Haven't Seen Any Results In A Year Or Six Months You're Doing Something Wrong.

You Have To Have A Patience For College.

I'm Investing In Myself, I'm Investing In Others And I'm Investing In My Cause. I Know If I Persist It Will Pay Back In Dividends And It Always Does.

Hire People Inspired To Achieve Something Big Over People Who Demand Something Big Before They Feel Inspired.

Champions Are Not The Ones Who Always Win Races - Champions Are The Ones Who Get Out There And Try. And Try Harder The Next Time. And Even Harder The Next Time. 'champion' Is A State Of Mind. They Are Devoted. They Compete To Best Themselves As Much If Not More Than They Compete To Best Others. Champions Are Not Just Athletes.

We All Have The Luxury Of Looking Out For Ourselves. Leaders Also Have The Honor Of Looking Out For Others.

Leadership Is About Empowering Others To Achieve Things They Did Not Think Possible.

Empowering Others

Leaders Don't Look For Recognition From Others, Leaders Look For Others To Recognize.

When We Have A Clear Sense Of Our Destination, We Can Be Flexible In The Route We Take To Reach It.

Leave America And You'll Find That The Consumers In Many Other Countries Enjoy Watching Advertising. Not Because The Products Are Better, But Because The Ads Are Produced To Be Entertaining. Sometimes They Are Funny. Sometimes They Are Dramatic. Sometimes They Are Just Beautiful.

Achievement Happens When We Pursue And Attain What We Want. Success Comes When We Are In Clear Pursuit Of Why We Want It.

When A Player Has A Slump, We Do Not Trade Them, We Coach Them. It Is The Same With Our Employees.

A Company And Leaders Of The Company Have The Responsibility Of The Precious Lives Of All The Human Beings That Work There.

Work Requires Effort. Things We Love To Do Feel Effortless. Only Do The Things You Love And You'll Never Have To Work Again.

Things You Love

I'm Very Prescriptive About Who I Work With.

I Go Into Every Meeting, Into Every Room And For Every Speech Understanding The Standard Deviation, The Bell Curve. I Know There Are About 10-15 Percent Of People In The Room, Who Say, "i've Been Trying To Say This For Years. Finally. I Agree. Yes, Yes, Yes." I Know There Are About 15 Percent Of The People In The Room Who Think I'm An Idiot, Who Think I Don't Know What I'm Talking About, Who Think I'm Naive Or I Have Oversimplified Everything. The Majority Who Are Open To The Ideal.

Unhealthy Cultures Create Addiction. Healthy Cultures Create Social Bonds.

Authorities Act With Themselves In Mind. Leaders Act With Others In Mind. Authorities Take. Leaders Give. Authorities Die. Leaders Live On.

We Crave Explanations For Most Everything, But Innovation And Progress Happen When We Allow Ourselves To Embrace Uncertainty.

If You Look At The Average Age Of A Company On The Dow Jones Index, It's Something Like 35 Years Or Younger. In Other Words... Success Is No Indication Of Longevity.

Corporate Culture Matters. How Management Chooses To Treat Its People Impacts Everything - For Better Or For Worse.

I Never Imagined I'd Write A Book.

I Don't Hire Any Companies Or Ask Any Of My Friends To Write Reviews For Me On Amazon When I Have A Book Come Out So They Can Drive Up My Ratings On Amazon. I Don't Have A Publicist.

A Good Leader Shares Information, Even If They Don't Know The Whole Story. Without Any Information, People Create Their Own, Which Causes Fear And Paranoia.

All The Great Organizations In The World, All Have A Sense Of Why That Organization Does What It Does.

You Are Authentic When Everything You Say And Everything You Do You Actually Believe.

I Don't Care About Convincing The People Who Think I'm Naive Or An Idiot.

Communication Is Not About Speaking What We Think. Communication Is About Ensuring Others Hear What We Mean.

What You Do Is Proof Of What You Believe.

Curiosity Is Essential For Progress. Only When We Look To Worlds Beyond Our Own Can We Really Know If There's Room For Improvement.

Make It About Them, Not About You.

Walt Disney Had A Very Clear Sense Of Why. He Was About Happiness. Remember When Disney Was Founded, It Was During War. People Said That Life Sucked. And He Said, "no." He Was An Eternal Optimist Who Said: "life Is Beautiful. It's About Giving. It's About Family." Look What Happened. His Cause Grew And People Committed Themselves To Helping Him Grow The Disney Why And It Was Hugely Successful.

A Group Of Followers Has Strength Because Of Its Numbers. A Following Has Power Because Of Its Beliefs.

It's Ok If Others Share Our Ideas As Long As They Build Upon Them. It's Called Progress.

The Democrats' Response Throughout The Healthcare Debate? Give The People More Statistics.

I Never Set Out To Do The Things I'm Doing Now.

There's Only One Of Me. With You Using The Why In The Center Of Your Work Helps Me.

If You Can Clearly Articulate The Dream Or The Goal, Start.

Multi-millionaires Who Pay Half Or Less Than Half Of The Percentage Of Tax The Rest Of Us Pay Justify Their Actions By Saying They Pay What The Law Requires. Though True, The Fact Is They Found Ways Within The Law To Beat The Purpose Of The Law - Which, In The Case Of Taxes, Is That We All Pay Our Fair Share.

The Future Is Only Scary If We Try To Avoid It.

And When A Leader Embraces Their Responsibility To Care For People Instead Of Caring For Numbers, Then People Will Follow, Solve Problems And See To It That That Leader’s Vision Comes To Life The Right Way, A Stable Way And Not The Expedient Way.

The Primary Ingredient For Progress Is Optimism. The Unwavering Belief That Something Can Be Better Drives The Human Race Forward.

If You're Not Remarkable, You're Invisible.

A Boss Wants To Pay For Results, An Employee Wants Recognition For Effort. If A Boss Recognizes Effort, They Will Get Even Better Results.

A True Friend Is Someone With Whom Protocol Is No Longer Necessary.

The Goal Of Life Is Not To Have Our Lives Mean Something To Ourselves. The Goal Of Life Is To Have Our Lives Mean Something To Others.

Authenticity Is About Imperfection. And Authenticity Is A Very Human Quality. To Be Authentic Is To Be At Peace With Your Imperfections. The Great Leaders Are Not The Strongest, They Are The Ones Who Are Honest About Their Weaknesses. The Great Leaders Are Not The Smartest; They Are The Ones Who Admit How Much They Don't Know. The Great Leaders Can't Do Everything; They Are The Ones Who Look To Others To Help Them. Great Leaders Don't See Themselves As Great; They See Themselves As Human.

Greatness Starts With A Clear Vision Of The Future.

Visions Of The Future

Bad Leaders Believe That They Have To Project Control At All Times.

Words May Inspire But Only Action Creates Change.

New Ideas Need Audiences Like Flowers Need Bees. No Matter How Bright And Colorful, They Will Die Unless Others Work To Spread Them

When I Present, I Cheat. I Only Talk About Things I Care About.

Good Marketing Speaks To Human Beings - The Way Human Beings Understand And Take In Information.

I Find, When You're An Optimist, Life Has A Funny Way Of Looking After You.

Look Down From As High As Possible. Look Ahead As Far As You Can See. Then Decide What To Do.

Decision Making

More Often Than Not When We Do Not Like Our Work, It's Not Necessarily Because Of The Work Itself. But More Often Because Of The People We Work With And More Importantly Because Of The Lack Of Leadership. It Is Amazing How Inspired And Motivated We Can Be When We Like The People And When We Feel Like We Show Up To Work Because Our Leaders Care About Our Wellbeing. It Is Kind Of Incredible Actually.

When You Start With Why, Which Decision You Make Becomes Very Easy. It Is So Hard To Do When You May Suffer A Short Term Loss Or You May Lose Out On Some Short Term Gain. But In The Long Run It's Way More Powerful And Way More Stable.

To Spend More Money, You Have To Have More Money, But Time Is Fixed And We All Have The Same Amount To Spare. How We Choose To Spend It Can Make A Significant Difference On The Impact We Have In Our Careers Or In The World.

I Would Never Find Myself Or Unlikely To Find Myself In A Room Where I Have A Skeptic Who Brought Me In. But I Very Often Am In A Situation Somebody Who's There Who Didn't Invite Me Was A Skeptic. That Happens All The Time.

If Someone's Performance Is Down We Do Not Say, 'hey Pick Up Your Things Here.' We Do Not Yell And Scream At Them, We Say, 'are You Okay?' The Idea Of Putting Our Financials Goal Aside For One Minute To Express Empathy For The Human Being For That Work And Saying, 'are You Okay?' That Is Part Of The Sacrifice.

Leadership Is Not About Being In Charge. Leadership Is About Taking Care Of Those In Your Charge.

The Irony Is, The Advertising Industry Knows Everyone Hates What They Produce. This Is Why They Keep Looking For New Ways To Force People To Stay Tuned.

If We Don't Give Things A Try, Nothing Will Get Off The Ground.

It Is Better To Disappoint People With The Truth Than To Appease Them With A Lie.

Vision Is The Ability To Talk About The Future With Such Clarity It Is As If We Are Talking About The Past.

To Succeed Takes More Than The Desire To Win. It Also Takes The Acceptance That We Could Fail.

If We Inspire People, They Will Give Us More Than We Asked For. If We Manipulate Them, They Will Give Us Exactly What We Paid For

The Value We Provide Most To Others Is The Same Value We Appreciate Most From Others.

Some People Are Born Good-looking. Some Have The Gift Of Gab. And Some Are Lucky Enough To Be Born Smarter Than The Rest Of Us. Whether We Like It Or Not, Mother Nature Does Not Dole These Characteristics Out Evenly.

How Can You Help The Human Race Progress?

Too Many People Write Books Because They Want To Be A New York Times Best-seller. They Want The Glory And The Fame.

We Can Rationalize Anything And Easily Quit On Ourselves. Leadership Is Refusing To Quit On Others.

We Can't All Be Good At Everything. This Is Partly The Logic Behind Having A Team In The First Place, So Each Role Can Be Filled With The Person Best Suited For That Role And Together, Every Job And Every Strength Is Covered.

My Concern Is That We Live In An Economy In Which Stabbing Someone And Waiting For Them To Complain Before We Remove The Knife Has Become The Normal Way Of Doing Business. When Did We Lose Sight Of The Fact That It's Not Nice To Stab People In The First Place?

The Goal Is Not To Be Perfect By The End. The Goal Is To Be Better Today.

I Was A Nobody When I Met With The Publisher. Nobody Knew Who I Was. I Was Doing Some Speaking For Entrepreneurs. I Did Little Groups. I Had No Following.

Most Organizations Only Focus On What They Do And How They Do It - Tactics And Strategies - And They Aren't Even Aware That This Thing Called The Why Exists. Focusing On Only Two Pieces Of A Three Piece Puzzle Leaves An Organization, Or A Career, Inherently Out Of Balance. Being Out Of Balance, Only Operating On Two Of The Three Pieces, Shows Up In Different Ways - Increased Stress, Loss Of Passion, Obsession With What Your Competition Is Doing, Being Forced To Play The Price Game, Trouble Differentiating. These Are All Signs That The Why Is Missing.

The Worst Leaders Are The Once That Think They Have To Know As Much Or More Than The People Who Work With Them. The Best Leaders Are The Once Who Know That Their Employees Know Hell Of A Lot More Than What They Know And Willing To Admit It Whilst Expressing The Value Of Their Employees.

Great Leaders Don’t Try To Be Perfect. They Try To Be Themselves. And That’s What Makes Them Great.

Leadership Is A Way Of Thinking, A Way Of Acting And, Most Importantly, A Way Of Communicating.

I Never Imagined Working With Ceos, Congressmen Or The Military, Yet I Make Regular Visits To The Pentagon, Stop By The Capitol Now And Then And Sit Down With Leaders Of All Kinds Of Companies.

It's The Discipline To Understand That The Things That Might Make You Rich Or Things Might Make You Famous Are Sometimes Worth Pursuing And Sometimes Are Not.

What I Thought I Developed All Of Those Years Ago Was A Pattern To Understand Communication.

Leadership Is Neither A Rank Nor A Title. It Is A Choice. The Choice To Provide Care And Protection For Those For Whom We Are Responsible.

If You Have The Opportunity To Do Amazing Things In Your Life, I Strongly Encourage You To Invite Someone To Join You.

Don't Show Up To Prove. Show Up To Improve.

When A Leader Makes The Choice To Put The Safety And Lives Of The People Inside The Organization First, To Sacrifice Their Comforts And Sacrifice The Tangible Results, So That The People Remain And Feel Safe And Feel Like They Belong, Remarkable Things Happen.

I Think Most People Are Inherently Interested In How Their Brain Works, In What Makes Them Tick.

Leadership Is Not About The Next Election, It's About The Next Generation.

Happy Employees Ensure Happy Customers. And Happy Customers Ensure Happy Shareholders—in That Order.

I Look For The Hotels That Have Figured Out The Comfortable Balance - A Modern Room That Is Well Designed, And Really Clean Sheets.

Anyone Can Sell Product By Dropping Their Prices, But It Does Not Breed Loyalty.

The Only Time I Waste Is Time I Spend Doing Something That, In My Gut, I Know I Shouldn't. If I Choose To Spend Time Playing Video Games Or Sleeping In, Then It's Time Well Spent, Because I Chose To Do It. I Did It For A Reason - To Relax, To Decompress Or To Feel Good, And That Was What I Wanted To Do.

If You Want To Achieve Anything In This World, You Have To Get Used To The Idea That Not Everyone Will Like You.

If We Care About The Average Working American, Then Wal-mart Matters. A Lot.

Great Communicators Don't Just Hear The Words. Great Communicators Hear The Meaning Behind The Words

If You Talk About What You Believe, You Will Attract Those Who Believe What You Believe.

I'm Interested In The Left Side Of The Bell Curve.

I'm Interested In The Innovator And The Early Adopter.

Average Companies Give Their People Something To Work On. The Most Innovative Organizations Give Their People Something To Work Toward.

Leadership Is A Choice. It's Not A Rank, It's A Choice. I Know Many People Who Are At The Top Of Their Organization Who Have Authority. We Have To Do What They Say Because They Have Authority Over Us. But They're Not Leaders. We Wouldn't Follow Them. They May Be At The Top Of The Company But They're Not Leaders.

We Live In Times Of High Stress. Messages That Are Simple, Messages That Are Inspiring, Messages That Are Life-affirming, Are A Welcome Break From Our Real Lives.

Genius Is In The Idea. Impact, However, Comes From Action!

Leadership Is About Pointing In The Direction, Articulating A Vision Of The World That Does Not Yet Exist. Then Asking Help From Others To Insure That Vision Happens.

Every Single Organization - Or Career, For That Matter - Exists On Three Levels: What You Do, How You Do It And Why You Do It.

If We Were Good At Everything We Would Have No Need For Each Other.

We Need Each Other

Fight Against Something And You Focus On The Thing You Hate. Fight For Something And You Focus On The Thing You Love.

Good Leadership Is Always Human. It Takes Time And Energy. It Is Hard Work. Which Is Why Good Leadership Is So Special When We Find It.

Bad Leaders Care About Who Is Right. Good Leaders Care About What Is Right

Studies Show That Over 80 Percent Of Americans Do Not Have Their Dream Job. If More Knew How To Build Organizations That Inspire, We Could Live In A World In Which That Statistic Was The Reverse - A World In Which Over 80 Percent Of People Loved Their Jobs. People Who Love Going To Work Are More Productive And More Creative. They Go Home Happier And Have Happier Families. They Treat Their Colleagues And Clients And Customers Better. Inspired Employees Make For Stronger Companies And Stronger Economies.

If You're Looking For A Book That Will Spike In Sales And Then Go Away And Then Spike Again When It Comes Out In Paperback, Your Normal Model, I Definitely Won't Give You That.

Rule Books Tell People What To Do. Frameworks Guide People How To Act. Rule Books Insist On Discipline. Frameworks Allow For Creativity.

There Is A Difference Between Running With All Your Heart With Your Eyes Closed And Running With All Your Heart With Your Eyes Wide Open.

We Don't Learn Much When Everything Goes Right. We Learn The Most When Things Go Wrong.

When Things Go Wrong

We Pursue Exercise Even Though Empirically We See No Benefit From The Energy We're Spending And We're Hurting. So Empirically We Should Quit. The Why Is Exactly The Same Thing. You Persist Even Though There Are Some Short-term Stresses And Even Though There Is Some Uncertainty.

We Should Invest In People Not Ideas. A Good Idea Is Often Destroyed By Bad People And Good People Can Always Make A Bad Idea Better.

I'm Pretty Confident The Why Works Now. When It First Began, Somebody Said To Me: "will This Work In Big Business?" I Said, "i Don't Know. Let's Try." Somebody Said Will This Work In Entrepreneurs, Relationships Or Government And Military. I Said, "i Don't Know. Let's Try." I Kept Applying The Scientific Method. I Had A Theory. I Kept Applying That Theory, Looking For Opportunities To Fail And It Kept Working.

If You Don't Understand People, You Don't Understand Business.

Great Leaders Don't Need To Act Tough. Their Confidence And Humility Serve To Underscore Their Toughness.

A Good Leader Takes Care Of Those In Their Charge. A Bad Leader Takes Charge Of Those In Their Care.

Stand For People. Not A Product Or Service Or Metric Or Number. If We Stand For Real, Living, Breathing People, We Will Change The World.

Intelligence Looks For What Is Known To Solve Problems. Creativity Looks For What Is Unknown To Discover Possibilities.

The Courage Of Leadership Is Giving Others The Chance To Succeed Even Though You Bear The Responsibility For Getting Things Done.

Spending Too Much Time Focused On Others' Strengths Leaves Us Feeling Weak. Focusing On Our Own Strengths Is What, In Fact, Makes Us Strong.

You'll Never See The President Carry His Own Luggage, And Why? Because Even Though We Know He Has Luggage, It Would Reduce His Stature If He Was Too Much Like Us. We Need To Think Of Our Leaders As Being Above Us, Even Though They Must Still Relate To Us.

The Reason We Grow Up To Be Healthy Adults Is Because Our Parents Played This Game Of Giving Us Responsibility, Disciplining Us When Necessary, Letting Us Try, Letting Us Fail. No Matter What We Know They Are There To Support Us And See Us Do Well. Leaders Are Exactly The Same.

You Have To Have A Patience For Exercise. You Have To Have A Patience For College. You Have To Have A Patience For Relationships. Once The Momentum Gets Going It Takes On A Life All Of Its Own.

Start With Why. And Work Really Hard To Make Sure You're Consistent.

Let Us Not Attack Those Who Disagree. Let Us Defend Those Who Follow.

We Can Teach Only If We Are Willing To Learn.

Willing To Learn

If Everything Goes Right, We Get A Good Experience. If Everything Goes Wrong, We Get A Good Story.

Good Experiences

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year. Those Who Forget Why They Were Founded Show Up To The Race Every Day To Outdo Someone Else Instead Of To Outdo Themselves. The Pursuit, For Those Who Lose Sight Of Why They Are Running The Race, Is For The Medal Or To Beat Someone Else.

Courage Isn't Inside; It's External. It Comes From Someone Else Telling You They Believe In You.

The Bad Leaders Are The Ones That Push Hard So They Can Gain, Who Brow Beat Us So That They Can Receive The Benefit Of Our Hard Work, Not So We Can Enjoy The Success

Innovation Is Not Born From The Dream, Innovation Is Born From The Struggle

People Will Do As They Are Told By Someone Who Outranks Them, But They Will Only Follow Someone They Believe In.

The Responsibility Of Leadership Is Not To Come Up With All The Ideas But To Create An Environment In Which Great Ideas Can Thrive.

The Most Effective Leaders Are Actually Better At Guarding Against Danger When They Acknowledge It That It Exists. Cowards, In Contrast, Cling To The Hope That Failure Will Never Happen And May Be Sloppy In The Face Of Danger - Not Because They Don't Acknowledge That It Exists, But Because They Are Just Too Afraid Of It To Look It In The Eye.

What Good Is It To Have A Belly If There's No Fire In It? Wake Up, Drink Your Passion, Light A Match And Get To Work.

Followers Want To Be Taken Care Of. Leaders Want To Take Care Of Others. We Can All Be Leaders.

You Have To Be Careful What You Think You Know.

You Think You Know

We Should Never Let Reality Interfere With Our Dreams. Reality Can't See What We Can See.

Following Takes Why. Transactions Take What. It Has To Be Real. It Has To Be The Same For Writing A Book.

The Concept Of Why Is Already In The Vernacular. It Is Now A Noun. "that Company Doesn't Know Their Why." "they Need To Learn Their Why." "that Politician Needs To Understand His Why." We Talk About It As A Noun. That Never Existed Prior To 2009. That Never Existed Prior To 2006 When I First Started Articulating It. This Is The Most Amazing Thing To Me. It Has Now Become A Concept. It's Part Of The Way We Think About Businesses And Transactions And Decisions.

Great Leaders And Great Organizations Are Good At Seeing What Most Of Us Can’t See. They Are Good At Giving Us Things We Would Never Think Of Asking For.

Dr. King Gave The "i Have A Dream" Speech, Not The "i Have A Plan" Speech.

Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

Academic Experts May Not Be Good At Doing What They Are Experts In Themselves, But They Are Good At Explaining The Subject Matter To Others. They Write Books, Teach Courses And Offer Lessons And Give Steps Others Can Follow.

I Don't Consider Myself An Expert In The Why. I Don't Consider Myself An Expert In Leadership. I Consider Myself A Student Of Leadership And I Consider Myself A Student Of The Why. I'm Constantly Learning And I'm Constantly Looking For Opportunities Where It It Will Fail.

Only You Can Take Responsibility For Your Happiness..but You Can't Do It Alone. It's The Great Paradox Of Being Human.

If You Want To Feel Happy, Do Something For Yourself. If You Want To Feel Fulfilled, Do Something For Someone Else.

More Information Is Always Better Than Less. When People Know The Reason Things Are Happening, Even If It's Bad News, They Can Adjust Their Expectations And React Accordingly. Keeping People In The Dark Only Serves To Stir Negative Emotions.

We Call Them Leaders Because They Go First, Because They Take The Risk Before Anybody Else Does, Because They Will Choose To Sacrifice So Their People Will Be Safe And Protected.

We Think That We All Have To Like Each Other Before We Trust Each Other And That Necessarily Is Not The Case.

Offer Your Strengths To Others And You'll Be Amazed How Many People Offer Their Strengths To You.

A Parent Does Not Do Everything For Their Kid. A Parent That Does Everything For Their Kid Produces A Kid With No Self-confidence.

Self Confidence

To Become An Academic Expert Takes Years Of Studying. Academic Experts Are Experts In How And What Others Have Done. They Use Case Studies And Observation To Understand A Subject.

We Very Often Confuse Personality With Leadership.

There Are Two Kinds Of Experts: Academic Experts And Practical Experts. One Is Not Better Than The Other, But They Are Very Different, And Each Offers Very Different Value.

Most Politicians Are Not Authentic.

Leadership Is Like Exercise. Do It Everyday, The Results Take Time But You Will See Them. It's The Little Things.

Give Someone Responsibility And They Will Do Their Best. Make Them Accountable And They Will Do Even Better.

The Next Time Someone Starts Listing All The Reasons An Idea Won't Work Or Can't Happen, Ask Them To Give 3 Reasons It Can.

If Our Parents Fixed Everything For Us And Did Not Allow Us To Do Anything On Our Own, Or Intervened Every Single Time, We Would All Grow Up To Be Completely Dependent.

Like A Good Parent Can't Also Be His Child's Best Friend, A Leader With Authority Requires Some Separation From Subordinates.

Entrepreneurs See The Thing They Want Or Need, Then Try To Figure Out A Process Of How To Get It. People Who Shouldn't Be Entrepreneurs See The Standard Process They Need To Go Through To Get The Thing They Want Or Need Then Decide If They Want To Go Through That Process.

Our Struggles Are The Short Term Lessons We Learn To Achieve Long Term Success.

Failure Is Not Tied To Money; It Is A Mindset. Failure Is When We Accept The Lot We Are Given.

During World War Ii, The Pilot Losses Were Staggering. In Some Bombing Raids, As Many As 80% Of The Planes That Left Did Not Return.

I Couldn't Understand Why My Productivity Went Down When I Had Deliberately Made More Time Available To Write. Then I Realized It Was Because I Wasn't Flying As Much.

Good Listeners Have A Huge Advantage. For One, When They Engage In Conversation, They Make People 'feel' Heard. They 'feel' That Someone Really Understands Their Wants, Needs And Desires. And For Good Reason; A Good Listener Does Care To Understand.

Any Parent Who Tells Their Kids That They Can't Attend A School Play Or Go To A Soccer Match Because They Have To Work Is Kidding Themselves. It's Ok To Miss A Game Or Two Or A Performance Here And There, But It's Not All Right To Miss The Majority Of Them.

Every Company Knows What They Do Some Know How They Do It Very Few Know Why

When I Was In College, My School Newspaper Accepted An Ad From A Holocaust Revisionist Organization. This Would Have Been Offensive On Most College Campuses Across The Country, But I Went To A School With A Very Large Jewish Population, So The Ad, As You Might Expect, Stirred Absolute Outrage.

Pilots Have Their Names Painted Just Beneath The Canopy Of Their Aircraft. This Gives The Pilot A Sense Of Ownership For His Or Her Jet. What's More, Like Cars, Each Aircraft Has Its Own Personality, So It's Important For A Pilot To Get To Know And Love His Aircraft.

Great Leaders Give Everyone Something To Believe In, Not Something To Do.

Ideas Are Like Dreams; They Will Disappear Unless We Record Them. Write A Book, A Blog, Build A Company, Anything That Makes The Ideas Real.

We Learn Most Not From All Of The Things That Go Right. We Learn Most When Everything Goes Wrong.

Leading Is Not The Same As Being The Leader. Being The Leader Means You Hold The Highest Rank, Either By Earning It, Good Fortune Or Navigating Internal Politics. Leading, However, Means That Others Willingly Follow You—not Because They Have To, Not Because They Are Paid To, But Because They Want To.

Those In Pursuit Of Why Are Inspired To Do What Is Right. Those In Pursuit Of What Are Driven To Do What Is Easy.

We Become Leaders When We Accept The Responsibility To Protect Those In Our Care.

In The 1980s America Reacted To The Soviet Union's Invasion Of Afghanistan. We Supported A War That Left A Nation Torn To Pieces. And As The Last Soviet Tank Left The Country, So Did We.

It Is Only From The People I've Had The Good Fortune To Meet That I Am Learning The Lessons To Guide Me. Baz Luhrmann, Director Of 'moulin Rouge,' For Example, Has A Childlike Curiosity About The World. He Doesn't Pretend To Know All The Answers - Quite The Opposite, In Fact. He Asks Loads Of Questions Of Everyone.

Optimists Focus On The Place They Are Going. Pessimists Focus On The Obstacles Along The Route. To Become An Optimist Simply Look Ahead.

Listening Is Not Understanding The Words Of The Question Asked, Listening Is Understanding Why The Question Was Asked In The First Place.

I'm Very Clear About What I Believe.

The Goal Is Not To Do Business With Everybody Who Needs What You Have. The Goal Is To Do Business With People Who Believe What You Believe.

A Five Minute Call Replaces The Time It Takes To Read And Reply To The Original Email And Read And Reply To Their Reply... Or Replies. And I No Longer Spend 20+ Minutes Crafting The Perfect Email - No Need To.

There Is A Difference Between Listening And Waiting For Your Turn To Speak.

There Is A Difference Between Giving Directions And Giving Direction.

Giving Directions

The Value Of Experimentation Is Not The Trying. It's The Trying Again After The Experiment Fails.

Leaders Are The Ones Who Have The Courage To Go First, To Put Themselves At Personal Risk To Open A Path For Others To Follow.

Safe Is Good For Sidewalks And Swimming Pools, But Life Requires Risk If We Are To Get Anywhere.

Our Courage Comes From The Courage Of Others.

It Is A Luxury To Put Our Interests First. It Is An Honor To Put The Interests Of Others Before Our Own.

Trust Has Two Dimensions: Competence And Integrity. We Will Forgive Mistakes Of Competence. Mistakes Of Integrity Are Harder To Overcome.

Never Opt For Change Simply To Leave Something You Don't Like. Change Works Best When You Go Toward Something, Even If It Is The Unknown.

If You Go To The Gym And You Come Home And Look Into The Mirror, You'll See Nothing. If You Go The Next Day And You Come Home, You Will See Nothing. In Fact Sometimes You're In Pain.

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