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The Most Effective Leaders Are Actually Better At Guarding Against Danger When They Acknowledge It That It Exists. Cowards, In Contrast, Cling To The Hope That Failure Will Never Happen And May Be Sloppy In The Face Of Danger - Not Because They Don't Acknowledge That It Exists, But Because They Are Just Too Afraid Of It To Look It In The Eye.

-Simon Sinek

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The Most Effective Leaders

Simon Sinek

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The Most Effective Leaders Are Actually Better At Guarding Against Danger When They Acknowledge It That It Exists. Cowards, In Contrast, Cling To The Hope That Failure Will Never Happen And May Be Sloppy In The Face Of Danger - Not Because They Don't Acknowledge That It Exists, But Because They Are Just Too Afraid Of It To Look It In The Eye.

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We All Have The Luxury Of Looking Out For Ourselves. Leaders Also Have The Honor Of Looking Out For Others.

Dr. King Gave The "i Have A Dream" Speech, Not The "i Have A Plan" Speech.

If You Care, Do Something. If You Don't Care, Please Stay Out Of The Way Of Those Who Do.

I Never Imagined Working With Ceos, Congressmen Or The Military, Yet I Make Regular Visits To The Pentagon, Stop By The Capitol Now And Then And Sit Down With Leaders Of All Kinds Of Companies.

Remember To Connect With People Now And Then. In Fact, Pick Up The Phone, Right Now, And Call A Friend For No Other Reason Than To Say Hi.

I Go Into Every Meeting, Into Every Room And For Every Speech Understanding The Standard Deviation, The Bell Curve. I Know There Are About 10-15 Percent Of People In The Room, Who Say, "i've Been Trying To Say This For Years. Finally. I Agree. Yes, Yes, Yes." I Know There Are About 15 Percent Of The People In The Room Who Think I'm An Idiot, Who Think I Don't Know What I'm Talking About, Who Think I'm Naive Or I Have Oversimplified Everything. The Majority Who Are Open To The Ideal.

Failure Is Not Tied To Money; It Is A Mindset. Failure Is When We Accept The Lot We Are Given.

I Don't Enjoy Eating Humble Pie; It Never Tastes Good. But I Do Appreciate It When It Happens.

The Most Important Thing To Do Before You Die Is Live.

Don't Quit. Never Give Up Trying To Build The World You Can See, Even If Others Can't See It. Listen To Your Drum And Your Drum Only. It's The One That Makes The Sweetest Sound.

Very Few People Or Companies Can Clearly Articulate Why They Do What They Do. By Why I Mean Your Purpose, Cause Or Belief - Why Does Your Company Exist? Why Do You Get Out Of Bed Every Morning? And Why Should Anyone Care?

When We Have A Clear Sense Of Our Destination, We Can Be Flexible In The Route We Take To Reach It.

My Job Is To Preach And Preach And Preach.

When I Present, I Cheat. I Only Talk About Things I Care About.

I Never Imagined I'd Be Working With Government, Or Military Or Politicians Or Big Companies. None Of This Stuff I'm Doing Was On Any Business Plan Anywhere Ever.

Nike Doesn't Want To Make Products For Everyone - They Want To Make Products For Champions.

A Parent Does Not Do Everything For Their Kid. A Parent That Does Everything For Their Kid Produces A Kid With No Self-confidence. If Our Parents Fixed Everything For Us And Did Not Allow Us To Do Anything On Our Own, Or Intervened Every Single Time, We Would All Grow Up To Be Completely Dependent. The Reason We Grow Up To Be Healthy Adults Is Because Our Parents Played This Game Of Giving Us Responsibility, Disciplining Us When Necessary, Letting Us Try, Letting Us Fail.

If Somebody Wants To Learn Their Why, Either You Help Them Or Send Them Over To Their Course. All Of This Stuff Helps.

Corporate Culture Matters. How Management Chooses To Treat Its People Impacts Everything - For Better Or For Worse.

I Have Been Inspired By Martin Luther King And How He Inspired A Movement. I Have Learned That A Cause Must Be Organic; If It Is To Have An Impact It Must Belong To Those Who Join The Movement And Not Those Who Lead It.

Instead Of Showing Up To Let Everyone Know How Great We Are, Show Up To Find Out How Great Everyone Else Is.

No Matter How Many Or How Few People You Have Reporting To You, You Must Remember That As You Climb Higher In The Ranks, Your Words Will Be Taken As Commands Even If You're Just Thinking Out Loud.

Leadership Is Like Exercise. Do It Everyday, The Results Take Time But You Will See Them. It's The Little Things.

Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

Spending Too Much Time Focused On Others' Strengths Leaves Us Feeling Weak. Focusing On Our Own Strengths Is What, In Fact, Makes Us Strong.

There Are Two Kinds Of Experts: Academic Experts And Practical Experts. One Is Not Better Than The Other, But They Are Very Different, And Each Offers Very Different Value.

Stand For People. Not A Product Or Service Or Metric Or Number. If We Stand For Real, Living, Breathing People, We Will Change The World.

Offer Your Strengths To Others And You'll Be Amazed How Many People Offer Their Strengths To You.

I Look For The Hotels That Have Figured Out The Comfortable Balance - A Modern Room That Is Well Designed, And Really Clean Sheets.

I'm Very Prescriptive About Who I Work With.

Following Takes Why. Transactions Take What. It Has To Be Real. It Has To Be The Same For Writing A Book.

If I Walk Into A Room Of 500 People, My Standard Is, If I Can't Give 400 Or 450 Of You Something, A Language Or A New Way Of Seeing Something, Then I Have Failed. If I Get 100 Of You, I Am A Failure. I Have To Get A Majority.

Any Parent Who Tells Their Kids That They Can't Attend A School Play Or Go To A Soccer Match Because They Have To Work Is Kidding Themselves. It's Ok To Miss A Game Or Two Or A Performance Here And There, But It's Not All Right To Miss The Majority Of Them.

Our Struggles Are The Short Term Lessons We Learn To Achieve Long Term Success.

We Are Only In Charge When We Are Willing To Let Others Take Charge.

The Ad Industry Thinks Their Clients Are Their Customers. They Think The Companies Who Pay For The Production Are The Ones They Are Supposed To Serve. So The Ads They Produce Make Their Clients Happy... But Infuriate The Rest Of Us.

Our Goals Should Serve As Markers, Measurements Of The Progress We Make In Pursuit Of Something Greater Than Ourselves.

Entrepreneurs Must Be Practical Experts. They Needn't Set Out To Be Subject Matter Experts In What They Do; They Must Set Out To Solve A Problem Or Pursue Some Cause Or Purpose Greater Than Themselves.

When We Can Communicate From The Inside Out, We're Talking Directly To The Part Of The Brain That Controls Behavior, And Then We Allow People To Rationalize It With The Tangible Things We Say And Do. This Is Where Gut Decisions Come From.

We Can Make Up For Lost Money, But We Can't Make Up For Lost Time.

Quality Effective Leaders Have The Confidence To Trust Others To Try, Succeed, And Sometimes To Fail. We Very Often Confuse Personality With Leadership. In Other Words, Leadership Is Not About Being A Nice Person Or Not A Nice Person.

The Goal Of Business Should Not Be To Do Business With Anyone Who Simply Wants What You Have. It Should Be To Focus On The People Who Believe What You Believe. When We Are Selective About Doing Business Only With Those Who Believe In Our Why, Trust Emerges.

Disney Became Hated. It Became One Of The Evil Corporations. It Used To Be Loved. They Couldn't Hold Onto Talent; They Couldn't Attract Talent. Some Of Their Products Did Badly. The Californialand Project Was A $5 Billion Waste Of Money. They Couldn't Make It Work. The Magic Had Gone, No Pun Intended.

When You Compete Against Everyone Else, No One Wants To Help You. But When You Compete Against Yourself, Everyone Wants To Help You.

People Have Accused Me Of Only Working With Good Companies. No I Don't. I Work With Some Very Dysfunctional Companies Or Unbelievably Dysfunctional Organizations. The People That Bring Me In Know What They're Doing Won't Work For The Future. They Know They Want To Change And They Want To Change For The Right Reasons. They Believe What I Believe And That's Why They Called Me.

The New Is Threatening To Those Who Have Mastered The Old.

Good Marketing Speaks To Human Beings - The Way Human Beings Understand And Take In Information.

Communication Is Not About Speaking What We Think. Communication Is About Ensuring Others Hear What We Mean.

Work Requires Effort. Things We Love To Do Feel Effortless. Only Do The Things You Love And You'll Never Have To Work Again.

Things You Love

Humility, I Have Learned, Must Never Be Confused With Meekness. Humility Is Being Open To The Ideas Of Others.

The Only Way To 'find Out If It Will Work Out' Is To Do It.

A Leader Must Be Inspired By The People Before A Leader Can Inspire The People.

Fight Against Something And You Focus On The Thing You Hate. Fight For Something And You Focus On The Thing You Love.

Pilots Have Their Names Painted Just Beneath The Canopy Of Their Aircraft. This Gives The Pilot A Sense Of Ownership For His Or Her Jet. What's More, Like Cars, Each Aircraft Has Its Own Personality, So It's Important For A Pilot To Get To Know And Love His Aircraft.

The Responsibility Of Leadership Is Not To Come Up With All The Ideas But To Create An Environment In Which Great Ideas Can Thrive.

I'm Building On Purpose. I'm Building That Tipping Point. I'm Building That Law Of Diffusion Of Innovation.

When You Show Up To Speak Publically, You Have To Show Up To Give. You Always Know The Ones Who Do And The Ones Who Don't.

Putting Yourself First Is Not Selfish. Quite The Opposite. You Must Put Your Happiness And Health First Before You Can Be Of Help To Anyone Else.

I'm Investing In Myself, I'm Investing In Others And I'm Investing In My Cause. I Know If I Persist It Will Pay Back In Dividends And It Always Does.

Disney Is One Of The Best Hotel Companies In The World. Yet They Have Never And Will Never Open A Casino On The Vegas Strip.

Babe Ruth Was Not Afraid To Strike Out. And It Was This Fearlessness That Contributed To His Remarkable Career.

You Have To Have A Patience For Exercise.

Money Is A Short-term Result That Incentivizes Short-term Decision Making.

Don't Show Up To Prove. Show Up To Improve.

Work Hard To Seem Infallible And Others Will Work To Find Our Flaws. Admit Our Shortcomings And Others Will Work To Help Us Be Infallible.

The True Price Of Leadership Is The Willingness To Place The Needs Of Others Above Your Own. Great Leaders Truly Care About Those They Are Privileged To Lead And Understand That The True Cost Of The Leadership Privilege Comes At The Expense Of Self-interest.

Progress And Innovation Happen When You Set Unrealistic Goals.

Too Many People Write Books As A Calling Card.

Pursue The Thing Inside Us And Others Will Help Us. Pursue The Things Outside Us And Others Will Compete With Us.

We Can Teach Only If We Are Willing To Learn.

Willing To Learn

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year. Those Who Forget Why They Were Founded Show Up To The Race Every Day To Outdo Someone Else Instead Of To Outdo Themselves. The Pursuit, For Those Who Lose Sight Of Why They Are Running The Race, Is For The Medal Or To Beat Someone Else.

We Call Them Leaders Because They Go First, Because They Take The Risk Before Anybody Else Does, Because They Will Choose To Sacrifice So Their People Will Be Safe And Protected.

A Parent Does Not Do Everything For Their Kid. A Parent That Does Everything For Their Kid Produces A Kid With No Self-confidence.

Self Confidence

I've Been Dogmatic To Use Myself As A Case Study.

Great Companies Don’t Hire Skilled People And Motivate Them, They Hire Already Motivated People And Inspire Them. People Are Either Motivated Or They Are Not. Unless You Give Motivated People Something To Believe In, Something Bigger Than Their Job To Work Toward, They Will Motivate Themselves To Find A New Job And You’ll Be Stuck With Whoever’s Left.

We Are All So Preoccupied With Ourselves. How Can I Get Happy, How Can I Find The Job I Love, How Can I Become A Millionaire, How Can Lose Weight. Yet, The Reality Is That Fulfillment, Success And All Of These Good Things Comes From Trying To Help Those That We Care About To Achieve Those Things.

Poor Leaders Push Us Towards The Goal. Great Leaders Guide Us Through The Journey.

The Irony Is, The Advertising Industry Knows Everyone Hates What They Produce. This Is Why They Keep Looking For New Ways To Force People To Stay Tuned.

You Have To Have A Patience For College.

The Ability For A Group Of People To Do Remarkable Things Hinges On How Well Those People Can Pull Together As A Team.

So Much Of Starting A Business Or Affecting Change Is The Confidence And Courage To Simply Try.

Starting A Business

Look Down From As High As Possible. Look Ahead As Far As You Can See. Then Decide What To Do.

Decision Making

The Creatives Are Rarely Professional And The Professionals Are Rarely Creative.

When A Player Has A Slump, We Do Not Trade Them, We Coach Them. It Is The Same With Our Employees.

Dream Big. Start Small. But Most Of All, Start.

The Hardest Part Is Starting. Once You Get That Out Of The Way, You'll Find The Rest Of The Journey Much Easier.

Every Single Organization - Or Career, For That Matter - Exists On Three Levels: What You Do, How You Do It And Why You Do It.

We Should All Have An Opportunity To Feel A Part Of Something Not Just Have A Part In Something.

Great Leaders Don't See Themselves As Great; They See Themselves As Human.

We Should Always Choose To Work With People We Love. They Are The Ones Who Will Watch Our Back And Our Future.

Work With People Who Believe What You Believe.

It Is Only From The People I've Had The Good Fortune To Meet That I Am Learning The Lessons To Guide Me. Baz Luhrmann, Director Of 'moulin Rouge,' For Example, Has A Childlike Curiosity About The World. He Doesn't Pretend To Know All The Answers - Quite The Opposite, In Fact. He Asks Loads Of Questions Of Everyone.

It's Better To Go Slowly In The Right Direction Than Go Speeding Off In The Wrong Direction.

Wrong Direction

Right Direction

Our Survival Depends On Our Ability To Form Trusting Relationships.

Always Plan For The Fact That No Plan Ever Goes According To Plan.

According To Plan

I Think Most People Are Inherently Interested In How Their Brain Works, In What Makes Them Tick.

I Only Have One Why, And My Challenge Is To Make Sure The Things I Say And The Things I Do Remain Consistent For As Often And As Long As Possible.

I Don't Care About Convincing The People Who Think I'm Naive Or An Idiot.

Our Vision Is Only Actionable If We Share It. Without Sharing, It’s Just A Figment Of Our Imagination.

The Value We Provide Most To Others Is The Same Value We Appreciate Most From Others.

Innovation Is Not Born From The Dream, Innovation Is Born From The Struggle

The Only Time I Waste Is Time I Spend Doing Something That, In My Gut, I Know I Shouldn't. If I Choose To Spend Time Playing Video Games Or Sleeping In, Then It's Time Well Spent, Because I Chose To Do It. I Did It For A Reason - To Relax, To Decompress Or To Feel Good, And That Was What I Wanted To Do.

We Very Often Confuse Personality With Leadership.

There Is A Difference Between Listening And Waiting For Your Turn To Speak.

I'm Very Prescriptive About Who I Work With. I'm Very Clear About What I Believe. If They Believe What I Believe I Will Work With Them. If They Say Things Like, "convince Me We Should Do This." I Walk Away.

We Should Invest In People Not Ideas. A Good Idea Is Often Destroyed By Bad People And Good People Can Always Make A Bad Idea Better.

If We Were Good At Everything We Would Have No Need For Each Other.

We Need Each Other

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year.

Of Course There Are People Out There Who Are Helping Others Find Their Why. Some Are Doing A Really Great Job And Some Are Doing A Not So Great Job. I Love The Fact There Are People Out There, And Consultants Out There Doing That.

The Future Is Only Scary If We Try To Avoid It.

Focus On Where You're Going And You'll Know What Steps To Take. Focus On The Steps You're Taking And You Won't Know Where You're Going.

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.

You Have To Write A Book Because You Believe It Has Helped You, Because You Believe It Has Helped Others Personally And You Are Dying To Share With It Others Because You Know It Will Add Value To Their Lives. You Write It For Them Like A Gift. You Don't Want Anything From Them. You Don't Want Them To Do Anything For You. You Don't Even Care If They All Share The Book With Their Friends, They Don't All Have To Buy Them. You're Just Dying To Share This Idea With People. Your Challenge Is To Write It In A Way That Is Compelling, Enjoyable To Read So That They Will Get The Idea.

Great Leaders Are Willing To Sacrifice The Numbers To Save The People. Poor Leaders Sacrifice The People To Save The Numbers.

Inspire People To Do The Things That Inspire Them And, Together, We Can Change Our World.

Together We Can

People Who Believe I'm An Idiot Don't Hire Me And They Don't Call.

Leadership Is Not About Being In Charge. Leadership Is About Taking Care Of Those In Your Charge.

Leadership Is Not A Rank, It's A Choice.

The Primary Ingredient For Progress Is Optimism. The Unwavering Belief That Something Can Be Better Drives The Human Race Forward.

Leaders May Inspire, But Only When The People Decide To Act Does The Leader's Vision Become A Movement.

Listening Is Not Understanding The Words Of The Question Asked, Listening Is Understanding Why The Question Was Asked In The First Place.

A Why Has To Be For Others. It's Something You Give To The World. It's The Reason Your Friends Love You Because This Is The Thing That You Give Them And It Fulfills Them. This Is The Reason Your Clients Love You Or Your Fans Love You Because You Give Them Something. It's Something To Offer, That's What The Why Is.

Optimists Focus On The Place They Are Going. Pessimists Focus On The Obstacles Along The Route. To Become An Optimist Simply Look Ahead.

Employees Represent An Opportunity To Inspire Not A Burden To Carry.

I'm Pretty Confident The Why Works Now. When It First Began, Somebody Said To Me: "will This Work In Big Business?" I Said, "i Don't Know. Let's Try." Somebody Said Will This Work In Entrepreneurs, Relationships Or Government And Military. I Said, "i Don't Know. Let's Try." I Kept Applying The Scientific Method. I Had A Theory. I Kept Applying That Theory, Looking For Opportunities To Fail And It Kept Working.

When We Accept The Fact That We Can't Do Everything, We Are More Willing To Ask For And Accept Help When We Do Anything.

Anyone Can Sell Product By Dropping Their Prices, But It Does Not Breed Loyalty.

Pushing Yourself To Be The Best Is Unsustainable. Simply Push Yourself To Be Better Than The Day Before.

The Responsibility Of The Company Is To Help The People, Grow As People. If We Can Do That, Then The Company Will Grow As A Company.

Rule Books Tell People What To Do. Frameworks Guide People How To Act. Rule Books Insist On Discipline. Frameworks Allow For Creativity.

There Are Only Two Ways To Influence Human Behavior: You Can Manipulate It Or You Can Inspire It.

The Best Ideas Are The Honest Ones. Ones Born Out Of Personal Experience. Ones That Originated To Help A Few But Ended Up Helping Many.

Never Opt For Change Simply To Leave Something You Don't Like. Change Works Best When You Go Toward Something, Even If It Is The Unknown.

People Will Do As They Are Told By Someone Who Outranks Them, But They Will Only Follow Someone They Believe In.

Mergers Are Like Marriages. They Are The Bringing Together Of Two Individuals. If You Wouldn't Marry Someone For The 'operational Efficiencies' They Offer In The Running Of A Household, Then Why Would You Combine Two Companies With Unique Cultures And Identities For That Reason?

Taking A Job For The Cash Is Not As Important As Taking A Job For The Joy.

The U.s. Constitution Protects Our Privacy From The Prying Eyes Of Government. It Does Not, However, Protect Us From The Prying Eyes Of Companies And Corporations.

It Is A Luxury To Put Our Interests First. It Is An Honor To Put The Interests Of Others Before Our Own.

And When A Leader Embraces Their Responsibility To Care For People Instead Of Caring For Numbers, Then People Will Follow, Solve Problems And See To It That That Leader’s Vision Comes To Life The Right Way, A Stable Way And Not The Expedient Way.

To Spend More Money, You Have To Have More Money, But Time Is Fixed And We All Have The Same Amount To Spare. How We Choose To Spend It Can Make A Significant Difference On The Impact We Have In Our Careers Or In The World.

Why Did We Start Doing What We’re Doing In The First Place, And What Can We Do To Bring Our Cause To Life Considering All The Technologies And Market Opportunities Available Today?

There Is No Decision That We Can Make That Doesn't Come With Some Sort Of Balance Or Sacrifice.

The Quality Of A Leader Cannot Be Judged By The Answers He Gives, But By The Questions He Asks.

When Or If We "quote, Unquote" Do Not Like Our Work, It Is Probably Because We Do Not Feel Safe Where We Go To Work. So When You Say, What Can We Do?, The Irony Is That The Best Thing We Can Do Is, Well One Option, Is To Quit.

Tivo And Other Digital Recording Devices Have Confounded Advertisers. The Ad Industry Sees The Technology As A Threat To Their Product.

If You Have The Opportunity To Do Amazing Things In Your Life, I Strongly Encourage You To Invite Someone To Join You.

What Good Is It To Have A Belly If There's No Fire In It? Wake Up, Drink Your Passion, Light A Match And Get To Work.

Give Someone Responsibility And They Will Do Their Best. Make Them Accountable And They Will Do Even Better.

The Leaders Who Get The Most Out Of Their People Are The Leaders Who Care Most About Their People.

Stories Are Attempts To Share Our Values And Beliefs. Storytelling Is Worthwhile When It Tells What We Stand For.

A Company And Leaders Of The Company Have The Responsibility Of The Precious Lives Of All The Human Beings That Work There.

Trust Has Two Dimensions: Competence And Integrity. We Will Forgive Mistakes Of Competence. Mistakes Of Integrity Are Harder To Overcome.

New Ideas Need Audiences Like Flowers Need Bees. No Matter How Bright And Colorful, They Will Die Unless Others Work To Spread Them

There Are Two Types Of Claims: Those Based On Hard Numbers And Those Based On Slippery Numbers.

Those Who Fear The New Are The Ones Who Have Mastered The Old.

Most Organizations Only Focus On What They Do And How They Do It - Tactics And Strategies - And They Aren't Even Aware That This Thing Called The Why Exists. Focusing On Only Two Pieces Of A Three Piece Puzzle Leaves An Organization, Or A Career, Inherently Out Of Balance. Being Out Of Balance, Only Operating On Two Of The Three Pieces, Shows Up In Different Ways - Increased Stress, Loss Of Passion, Obsession With What Your Competition Is Doing, Being Forced To Play The Price Game, Trouble Differentiating. These Are All Signs That The Why Is Missing.

Though We May Have Desires Or Bold Goals, For Whatever Reason, Most Of Us Don't Think We Can Achieve Something Beyond What We're Qualified To Achieve. Why, I Ask, Do We Let Reality Interfere With Our Dreams?

Focus On Long Term Success But Be Willing To Make Short Term Adjustments To Get There

What You Do Is Proof Of What You Believe.

Multi-millionaires Who Pay Half Or Less Than Half Of The Percentage Of Tax The Rest Of Us Pay Justify Their Actions By Saying They Pay What The Law Requires. Though True, The Fact Is They Found Ways Within The Law To Beat The Purpose Of The Law - Which, In The Case Of Taxes, Is That We All Pay Our Fair Share.

No One Knows Everything. But Together, We Know A Whole Lot.

Great Leaders Don’t Try To Be Perfect. They Try To Be Themselves. And That’s What Makes Them Great.

The Big Picture Doesn't Just Come From Distance; It Also Comes From Time.

I Find, When You're An Optimist, Life Has A Funny Way Of Looking After You.

Most Politicians Are Not Authentic.

Optimism Is The Ability To Focus On Where We're Going, Not Where We're Coming From.

When Leaders Care Less About Their People, Their People Will Be Careless.

The Courage Of Leadership Is Giving Others The Chance To Succeed Even Though You Bear The Responsibility For Getting Things Done.

I Don't Have To Convince Everybody In The Room. I Just Need A Critical Mass Of The People In The Room.

During World War Ii, The Pilot Losses Were Staggering. In Some Bombing Raids, As Many As 80% Of The Planes That Left Did Not Return.

Your Work Is Your Own Private Megaphone To Tell The World What You Believe.

A True Friend Is Someone With Whom Protocol Is No Longer Necessary.

Wal-mart's Size And Scale Is So Vast They Literally Have The Ability To Change The Face Of The Entire Country. If Wal-mart Were To Make A Decision Tomorrow To Refuse To Sell A Single Product Made With Partially Hydrogenated Oils, For Example, We'd Probably See Rates From Heart Disease Decline A Few Years Later. That's How Powerful Wal-mart Is.

Leadership Is Like Parenting.

Our Reputations Do Not Come From How We Talk About Ourselves. Our Reputations Come From How Others Talk About Us.

We Can Not Lead An Organization, We Can Run An Organization. We Can Only Lead People.

Every Company Knows What They Do Some Know How They Do It Very Few Know Why

When People Are Financially Invested, They Want A Return. When People Are Emotionally Invested, They Want To Contribute.

In This Age Of Omniconnectedness, Words Like 'network,' 'community' And Even 'friends' No Longer Mean What They Used To. Networks Don't Exist On Linkedin. A Community Is Not Something That Happens On A Blog Or On Twitter. And A Friend Is More Than Someone Whose Online Status You Check.

The Most Effective Leaders Are Actually Better At Guarding Against Danger When They Acknowledge It That It Exists. Cowards, In Contrast, Cling To The Hope That Failure Will Never Happen And May Be Sloppy In The Face Of Danger - Not Because They Don't Acknowledge That It Exists, But Because They Are Just Too Afraid Of It To Look It In The Eye.

A Leader Without A Title Is Better Than A Title Without The Ability To Lead.

I Put Messages Out There That Start With Why And They Talk About What I Believe. They Go On To Demonstrate And Give Examples. If It Resonates With Others, Those With Whom It Resonates Will Share It With Their Friends And Say, "this Inspired Me. You Should Watch It. You Should Read This."

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

Follow Those Who Follow Something Bigger Than Themselves - An Idea, A Belief, A Vision, A Cause. Run Away From Those Who Say We Need To Follow Them.

The Leader's Job Is To Lead And Protect. Not Have All The Answers, Not Know Everything To Do, Not To Micromanage And Tell People What To Do Or How To Do It. A Leader's Job Is To Lead And Protect. That's Their Job, And It's The People Within The Organization - Their Job Is To Get The Work Done.

Value Is A Perception Not A Calculation. Value Is Something People Feel, Not Something We Tell Them They Get

You'll Never See The President Carry His Own Luggage, And Why? Because Even Though We Know He Has Luggage, It Would Reduce His Stature If He Was Too Much Like Us. We Need To Think Of Our Leaders As Being Above Us, Even Though They Must Still Relate To Us.

Reality Will Always Prevail So Why Help It? Be An Idealist And See What Happens.

Leadership Is About Pointing In The Direction, Articulating A Vision Of The World That Does Not Yet Exist. Then Asking Help From Others To Insure That Vision Happens.

Start With Why. And Work Really Hard To Make Sure You're Consistent.

Most People Think Leadership Is About Being In Charge. Most People Think Leadership Is About Having All The Answers And Being The Most Intelligent Person Or The Most Qualified Person In The Room. The Irony Is That It Is The Complete Opposite. Leadership Is About Empowering Others To Achieve Things They Did Not Think Possible. Leadership Is About Pointing In The Direction, Articulating A Vision Of The World That Does Not Yet Exist. Then Asking Help From Others To Insure That Vision Happens.

If Our Parents Fixed Everything For Us And Did Not Allow Us To Do Anything On Our Own, Or Intervened Every Single Time, We Would All Grow Up To Be Completely Dependent.

Focus On Money And We Will Make Money. Focus On Impact And We Will Make An Impact.

Spending Time With The Military Certainly Lends Itself To Some Remarkable Experiences, And I've Been Privileged To Have Had My Share.

People Who Go To Work To Be A Part Of The Cause Don't Go Home. They Are Home. Now - Who Wants To Quit?

Curiosity Is Essential For Progress. Only When We Look To Worlds Beyond Our Own Can We Really Know If There's Room For Improvement.

Some Good Leaders Are Rough Around The Edges And Some Leaders Are Difficult. Some Have Difficult Personalities And Some Are Really Nice To Be Around, But Those Are Not The Qualifications. The Qualifications Are Their Desire To See Us Achieve More, Their Desire To Push Us To Be The Best We Can Be. Not For Their Selfish Gain, But Because They Believe That We Have Something To Offer.

It Is Better To Disappoint People With The Truth Than To Appease Them With A Lie.

Leadership Is About Making People Feel Safe. When Someone Feels Heard, They Feel Safe.

True Love Exists In Business. It's When Employee And Employer Are Amazingly Grateful To Have Each Other. We Should All Have True Love At Work.

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