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When We Can Communicate From The Inside Out, We're Talking Directly To The Part Of The Brain That Controls Behavior, And Then We Allow People To Rationalize It With The Tangible Things We Say And Do. This Is Where Gut Decisions Come From.

-Simon Sinek

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When We Can Communicate

Simon Sinek

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When We Can Communicate From The Inside Out, We're Talking Directly To The Part Of The Brain That Controls Behavior, And Then We Allow People To Rationalize It With The Tangible Things We Say And Do. This Is Where Gut Decisions Come From.

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Decision Making

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Decisions We Make

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Good Experiences

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We Need Each Other

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Position Of Power

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Following Takes Why. Transactions Take What. It Has To Be Real. It Has To Be The Same For Writing A Book.

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Generosity Is Doing Something For Someone Else Expecting Nothing In Return.

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A Friend Is An Emotional Bond, Just Like Friendship Is A Human Experience.

Human Experience

I've Been Dogmatic To Use Myself As A Case Study.

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True Love Exists In Business. It's When Employee And Employer Are Amazingly Grateful To Have Each Other. We Should All Have True Love At Work.

True Strength Is The Courage To Admit Our Weaknesses.

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Those Who Fear The New Are The Ones Who Have Mastered The Old.

Leaders Don't Look For Recognition From Others, Leaders Look For Others To Recognize.

The Responsibility Of The Company Is To Help The People, Grow As People. If We Can Do That, Then The Company Will Grow As A Company.

Greatness Starts With A Clear Vision Of The Future.

Visions Of The Future

Panic Causes Tunnel Vision. Calm Acceptance Of Danger Allows Us To More Easily Assess The Situation And See The Options.

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We Have No Choice, We Must All Die. How We Live, However, Is Entirely Of Our Choosing.

Follow Those Who Follow Something Bigger Than Themselves - An Idea, A Belief, A Vision, A Cause. Run Away From Those Who Say We Need To Follow Them.

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Caring For Others

You Are Authentic When Everything You Say And Everything You Do You Actually Believe.

The Value Of Experimentation Is Not The Trying. It's The Trying Again After The Experiment Fails.

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It Doesn't Matter How Much We Know, It Matters How Clearly Others Can Understand What We Know.

If We Don't Give Things A Try, Nothing Will Get Off The Ground.

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The True Price Of Leadership Is The Willingness To Place The Needs Of Others Above Your Own. Great Leaders Truly Care About Those They Are Privileged To Lead And Understand That The True Cost Of The Leadership Privilege Comes At The Expense Of Self-interest.

Leadership Is Not About The Next Election, It's About The Next Generation.

The Rank Of Office Is Not What Makes Someone A Leader. Leadership Is The Choice To Serve Others With Or Without Any Formal Rank.

The Reason We Grow Up To Be Healthy Adults Is Because Our Parents Played This Game Of Giving Us Responsibility, Disciplining Us When Necessary, Letting Us Try, Letting Us Fail. No Matter What We Know They Are There To Support Us And See Us Do Well. Leaders Are Exactly The Same.

It Is A Luxury To Put Our Interests First. It Is An Honor To Put The Interests Of Others Before Our Own.

For Values Or Guiding Principles To Be Truly Effective They Have To Be Verbs. It's Not "integrity," It's "always Do The Right Thing." It's Not "innovation," It's "look At The Problem From A Different Angle." Articulating Our Values As Verbs Gives Us A Clear Idea - We Have A Clear Idea Of How To Act In Any Situation.

Guiding Principles

I Never Imagined I'd Be Working With Government, Or Military Or Politicians Or Big Companies. None Of This Stuff I'm Doing Was On Any Business Plan Anywhere Ever.

I Don't Enjoy Eating Humble Pie; It Never Tastes Good. But I Do Appreciate It When It Happens.

Stand For People. Not A Product Or Service Or Metric Or Number. If We Stand For Real, Living, Breathing People, We Will Change The World.

Remember To Connect With People Now And Then. In Fact, Pick Up The Phone, Right Now, And Call A Friend For No Other Reason Than To Say Hi.

The Future Is Only Scary If We Try To Avoid It.

Working Hard For Something We Don't Care About Is Called Stress; Working Hard For Somthing We Love Is Called Passion.

To Succeed Takes More Than The Desire To Win. It Also Takes The Acceptance That We Could Fail.

No One Knows Everything. But Together, We Know A Whole Lot.

The Courage Of Leadership Is Giving Others The Chance To Succeed Even Though You Bear The Responsibility For Getting Things Done.

The Goal Of Business Should Not Be To Do Business With Anyone Who Simply Wants What You Have. It Should Be To Focus On The People Who Believe What You Believe. When We Are Selective About Doing Business Only With Those Who Believe In Our Why, Trust Emerges.

I'm Building On Purpose. I'm Building That Tipping Point. I'm Building That Law Of Diffusion Of Innovation.

Pushing Yourself To Be The Best Is Unsustainable. Simply Push Yourself To Be Better Than The Day Before.

Leaders, Whatever The Size Of Their Organizations, Are Those Willing To Put The Interests Of Other People Before Their Own.

Authenticity Is More Than Speaking; Authenticity Is Also About Doing. Every Decision We Make Says Something About Who We Are.

Decisions We Make

Leadership Isn't Answering The Questions Others Ask. Leadership Is Asking Others To Answer Their Own Questions.

It Is Not The Genius At The Top Giving Directions That Makes People Great. It Is Great People That Make The Guy At The Top Look Like A Genius.

A True Friend Is Someone With Whom Protocol Is No Longer Necessary.

The True Value Of Networking Doesn't Come From How Many People We Can Meet But Rather How Many People We Can Introduce To Others.

We'd Achieve More If We Chase The Dream Instead Of The Competition.

Authenticity Is About Imperfection. And Authenticity Is A Very Human Quality. To Be Authentic Is To Be At Peace With Your Imperfections. The Great Leaders Are Not The Strongest, They Are The Ones Who Are Honest About Their Weaknesses. The Great Leaders Are Not The Smartest; They Are The Ones Who Admit How Much They Don't Know. The Great Leaders Can't Do Everything; They Are The Ones Who Look To Others To Help Them. Great Leaders Don't See Themselves As Great; They See Themselves As Human.

Halloween Is One Of My Favorite Days Of The Year. I Have A Strict Rule: I Don't Work On Halloween And I Won't Travel On Halloween. Not For Any Reason.

I Was Never A Writer.

Followers Want To Be Taken Care Of. Leaders Want To Take Care Of Others. We Can All Be Leaders.

I Know If I Persist It Will Pay Back In Dividends And It Always Does. What Starts To Happen Is Like Exercise, The Pain Goes Away. It Starts To Get Easier And The Weight Starts To Get Lighter And People Start To Notice A Difference In You And You Start To Notice A Difference In Yourself. You Find Your Ability To Make Decisions Is Easier; You Find You Are Inspired More Often. You Find Your Success Increases. You Find That Your Random Moments When You're In The Flow Are No Longer Random And You Can Control Them. Other People Notice The Difference.

Leadership Is Not About Being In Charge. Leadership Is About Taking Care Of Those In Your Charge.

My Sister Made Certain Choices About The Life She Wanted. Those Choices Include A Steady Job, A Husband And Children. But Balance And Stability Come At A Cost. It Is Harder For Her To Be Spontaneous. It Is Harder To Just Up And Leave.

Achievement Happens When We Pursue And Attain What We Want. Success Comes When We Are In Clear Pursuit Of Why We Want It.

When Or If We "quote, Unquote" Do Not Like Our Work, It Is Probably Because We Do Not Feel Safe Where We Go To Work. So When You Say, What Can We Do?, The Irony Is That The Best Thing We Can Do Is, Well One Option, Is To Quit.

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