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If Someone's Performance Is Down We Do Not Say, 'hey Pick Up Your Things Here.' We Do Not Yell And Scream At Them, We Say, 'are You Okay?' The Idea Of Putting Our Financials Goal Aside For One Minute To Express Empathy For The Human Being For That Work And Saying, 'are You Okay?' That Is Part Of The Sacrifice.

-Simon Sinek

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If Someone's Performance Is

Simon Sinek

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If Someone's Performance Is Down We Do Not Say, 'hey Pick Up Your Things Here.' We Do Not Yell And Scream At Them, We Say, 'are You Okay?' The Idea Of Putting Our Financials Goal Aside For One Minute To Express Empathy For The Human Being For That Work And Saying, 'are You Okay?' That Is Part Of The Sacrifice.

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Leave America And You'll Find That The Consumers In Many Other Countries Enjoy Watching Advertising. Not Because The Products Are Better, But Because The Ads Are Produced To Be Entertaining. Sometimes They Are Funny. Sometimes They Are Dramatic. Sometimes They Are Just Beautiful.

A Five Minute Call Replaces The Time It Takes To Read And Reply To The Original Email And Read And Reply To Their Reply... Or Replies. And I No Longer Spend 20+ Minutes Crafting The Perfect Email - No Need To.

Greatness Starts With A Clear Vision Of The Future.

Visions Of The Future

If We Don't Give Things A Try, Nothing Will Get Off The Ground.

People Who Go To Work To Be A Part Of The Cause Don't Go Home. They Are Home. Now - Who Wants To Quit?

If You Hire People Just Because They Can Do A Job, They'll Work For Your Money, But If They Believe What You Believe, They'll Work For You With Blood And Sweat And Tears.

The Goal Is Not To Be Perfect By The End. The Goal Is To Be Better Today.

When People Are Financially Invested, They Want A Return. When People Are Emotionally Invested, They Want To Contribute.

The Ones Who Show Up To Take, They Show Up And Say, "hi. My Name Is Steve. I'm An Expert In This And I've Studied This And I've Worked With These Clients." On Every Single Power Point Presentation, It Has Their Email, Their Twitter Handle And Their Facebook Account, So You Can Follow Them. At The End, They Tell You, "please Follow Me." When You Ask Them A Question, They Say, "well, I Could Tell You The Answer, But You Should Really Just Read My Book."

I Go Into Every Meeting, Into Every Room And For Every Speech Understanding The Standard Deviation, The Bell Curve. I Know There Are About 10-15 Percent Of People In The Room, Who Say, "i've Been Trying To Say This For Years. Finally. I Agree. Yes, Yes, Yes." I Know There Are About 15 Percent Of The People In The Room Who Think I'm An Idiot, Who Think I Don't Know What I'm Talking About, Who Think I'm Naive Or I Have Oversimplified Everything. The Majority Who Are Open To The Ideal.

Some In Management Positions Operate As If They Are In A Tree Of Monkeys. They Make Sure That Everyone At The Top Of The Tree Looking Down Sees Only Smiles. But All Too Often, Those At The Bottom Looking Up See Only Asses.

If You Look At The Average Age Of A Company On The Dow Jones Index, It's Something Like 35 Years Or Younger. In Other Words... Success Is No Indication Of Longevity.

It Is Only From The People I've Had The Good Fortune To Meet That I Am Learning The Lessons To Guide Me. Baz Luhrmann, Director Of 'moulin Rouge,' For Example, Has A Childlike Curiosity About The World. He Doesn't Pretend To Know All The Answers - Quite The Opposite, In Fact. He Asks Loads Of Questions Of Everyone.

The Value We Provide Most To Others Is The Same Value We Appreciate Most From Others.

Leaders Don’t Complain About What’s Not Working. Leaders Celebrate What Is Working And Work To Amplify It.

The Responsibility Of The Company Is To Help The People, Grow As People. If We Can Do That, Then The Company Will Grow As A Company.

Remember To Connect With People Now And Then. In Fact, Pick Up The Phone, Right Now, And Call A Friend For No Other Reason Than To Say Hi.

True Love Exists In Business. It's When Employee And Employer Are Amazingly Grateful To Have Each Other. We Should All Have True Love At Work.

Working Hard For Something We Don't Care About Is Called Stress; Working Hard For Somthing We Love Is Called Passion.

The Bad Leaders Are The Ones That Push Hard So They Can Gain, Who Brow Beat Us So That They Can Receive The Benefit Of Our Hard Work, Not So We Can Enjoy The Success

Vision Is A Destination - A Fixed Point To Which We Focus All Effort. Strategy Is A Route - An Adaptable Path To Get Us Where We Want To Go.

Safe Is Good For Sidewalks And Swimming Pools, But Life Requires Risk If We Are To Get Anywhere.

I'm Pretty Confident The Why Works Now. When It First Began, Somebody Said To Me: "will This Work In Big Business?" I Said, "i Don't Know. Let's Try." Somebody Said Will This Work In Entrepreneurs, Relationships Or Government And Military. I Said, "i Don't Know. Let's Try." I Kept Applying The Scientific Method. I Had A Theory. I Kept Applying That Theory, Looking For Opportunities To Fail And It Kept Working.

More Information Is Always Better Than Less. When People Know The Reason Things Are Happening, Even If It's Bad News, They Can Adjust Their Expectations And React Accordingly. Keeping People In The Dark Only Serves To Stir Negative Emotions.

The Creatives Are Rarely Professional And The Professionals Are Rarely Creative.

Most Years, If You Were To Ask Me How Much I Make, The Genuine Answer Is That I Have No Clue. I Usually Find Out The Answer To That Question Once A Year, At Tax Time, When My Accountant Tells Me.

I Don't Enjoy Eating Humble Pie; It Never Tastes Good. But I Do Appreciate It When It Happens.

We Think Leadership Is About Rank And Power, But Better To Think Of Leadership As The Responsibility For Other Human Beings. That Leadership And Rank May Not Go Together. So It Manifests In This Remarkable Way.

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year.

I Never Imagined I'd Be Working With Government, Or Military Or Politicians Or Big Companies. None Of This Stuff I'm Doing Was On Any Business Plan Anywhere Ever.

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The U.s. Constitution Protects Our Privacy From The Prying Eyes Of Government. It Does Not, However, Protect Us From The Prying Eyes Of Companies And Corporations.

Panic Causes Tunnel Vision. Calm Acceptance Of Danger Allows Us To More Easily Assess The Situation And See The Options.

You Have To Have A Patience For College.

Pushing Yourself To Be The Best Is Unsustainable. Simply Push Yourself To Be Better Than The Day Before.

Outside Advice Can Only Tell You How A Decision Looks. Only You Can Know How It Feels. The Best Decisions Look And Feel Right.

Organizations Should Say And Do The Things They Actually Believe.

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When I Was In College, My School Newspaper Accepted An Ad From A Holocaust Revisionist Organization. This Would Have Been Offensive On Most College Campuses Across The Country, But I Went To A School With A Very Large Jewish Population, So The Ad, As You Might Expect, Stirred Absolute Outrage.

A Team Is Not A Group Of People That Work Together. A Team Is A Group Of People That Trust Each Other.

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Generosity Is Doing Something For Someone Else Expecting Nothing In Return.

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We Need Each Other

Success Is When Reality Catches Up To Your Imagination.

I Never Set Out To Do The Things I'm Doing Now.

Progress And Innovation Happen When You Set Unrealistic Goals.

Good Leadership Is Always Human. It Takes Time And Energy. It Is Hard Work. Which Is Why Good Leadership Is So Special When We Find It.

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I Was Never A Writer.

Listening Is Not Understanding The Words Of The Question Asked, Listening Is Understanding Why The Question Was Asked In The First Place.

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When We Accept The Fact That We Can't Do Everything, We Are More Willing To Ask For And Accept Help When We Do Anything.

A True Friend Is Someone With Whom Protocol Is No Longer Necessary.

If You Help One Person In The Room, You're An Abject Failure. You Have To Change Something.

The True Price Of Leadership Is The Willingness To Place The Needs Of Others Above Your Own. Great Leaders Truly Care About Those They Are Privileged To Lead And Understand That The True Cost Of The Leadership Privilege Comes At The Expense Of Self-interest.

Most Politicians Are Not Authentic.

Managers Watch Over Our Numbers, Our Time And Our Results. Leaders Watch Over Us.

Spending Time With The Military Certainly Lends Itself To Some Remarkable Experiences, And I've Been Privileged To Have Had My Share.

Curiosity Is Essential For Progress. Only When We Look To Worlds Beyond Our Own Can We Really Know If There's Room For Improvement.

If You're Interested In A Book That Will Steadily Grow And Sell For A Very Long Time, I Promise You I Will Give You That.

Most Organizations Only Focus On What They Do And How They Do It - Tactics And Strategies - And They Aren't Even Aware That This Thing Called The Why Exists. Focusing On Only Two Pieces Of A Three Piece Puzzle Leaves An Organization, Or A Career, Inherently Out Of Balance. Being Out Of Balance, Only Operating On Two Of The Three Pieces, Shows Up In Different Ways - Increased Stress, Loss Of Passion, Obsession With What Your Competition Is Doing, Being Forced To Play The Price Game, Trouble Differentiating. These Are All Signs That The Why Is Missing.

The Goal Of Life Is Not To Have Our Lives Mean Something To Ourselves. The Goal Of Life Is To Have Our Lives Mean Something To Others.

You Have To Write A Book Because You Believe It Has Helped You, Because You Believe It Has Helped Others Personally And You Are Dying To Share With It Others Because You Know It Will Add Value To Their Lives. You Write It For Them Like A Gift. You Don't Want Anything From Them. You Don't Want Them To Do Anything For You. You Don't Even Care If They All Share The Book With Their Friends, They Don't All Have To Buy Them. You're Just Dying To Share This Idea With People. Your Challenge Is To Write It In A Way That Is Compelling, Enjoyable To Read So That They Will Get The Idea.

Trust Has Two Dimensions: Competence And Integrity. We Will Forgive Mistakes Of Competence. Mistakes Of Integrity Are Harder To Overcome.

Leaders Are The Ones Who Have The Courage To Go First, To Put Themselves At Personal Risk To Open A Path For Others To Follow.

A Leader Should Not Take Credit When Things Go Right If They Are Not Willing To Accept Responsibility When Things Go Wrong.

Our Vision Is Only Actionable If We Share It. Without Sharing, It’s Just A Figment Of Our Imagination.

You [should] Persist Even Though There Are Some Short-term Stresses And Even Though There Is Some Uncertainty, Because It's The Right Thing To Do.

I Don't Have To Convince Everybody In The Room. I Just Need A Critical Mass Of The People In The Room.

Stress And Anxiety At Work Have Less To Do With The Work We Do And More To Do With Weak Management And Leadership.

The Most Basic Human Desire Is To Feel Like You Belong. Fitting In Is Important.

The Responsibility Of Leadership Is Not Taken, It Is Given. Only When Others Choose To Follow Us Can We Truly Lead.

Risk Deters Those Who See What They Could Lose. Those Focused On The Gain See It As A Necessary Part Of Their Journey, Even If The Possibility Of Loss Exists.

If You Have The Opportunity To Do Amazing Things In Your Life, I Strongly Encourage You To Invite Someone To Join You.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

Because A True Sense Of Purpose Is Deeply Emotional, It Serves As A Compass To Guide Us To Act In A Way Completely Consistent With Our Values And Beliefs. Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year. Those Who Forget Why They Were Founded Show Up To The Race Every Day To Outdo Someone Else Instead Of To Outdo Themselves. The Pursuit, For Those Who Lose Sight Of Why They Are Running The Race, Is For The Medal Or To Beat Someone Else.

Truly Human Leadership Protects An Organization From The Internal Rivalries That Can Shatter A Culture. When We Have To Protect Ourselves From Each Other, The Whole Organization Suffers. But When Trust And Cooperation Thrive Internally, We Pull Together And The Organization Grows Stronger As A Result.

Trust Is Built On Telling The Truth, Not Telling People What They Want To Hear.

You Have To Have A Patience For Exercise. You Have To Have A Patience For College. You Have To Have A Patience For Relationships. Once The Momentum Gets Going It Takes On A Life All Of Its Own.

We Can Not Lead An Organization, We Can Run An Organization. We Can Only Lead People.

Great Leaders Don't Need To Act Tough. Their Confidence And Humility Serve To Underscore Their Toughness.

Communication Is Not About Speaking What We Think. Communication Is About Ensuring Others Hear What We Mean.

Your Work Is Your Own Private Megaphone To Tell The World What You Believe.

Rule Books Tell People What To Do. Frameworks Guide People How To Act. Rule Books Insist On Discipline. Frameworks Allow For Creativity.

Quality Effective Leaders Have The Confidence To Trust Others To Try, Succeed, And Sometimes To Fail. We Very Often Confuse Personality With Leadership. In Other Words, Leadership Is Not About Being A Nice Person Or Not A Nice Person.

When We Have A Clear Sense Of Our Destination, We Can Be Flexible In The Route We Take To Reach It.

If Everything Goes Right, We Get A Good Experience. If Everything Goes Wrong, We Get A Good Story.

Good Experiences

I Cannot Tell You How Long It Takes For Your Exercise To Work. If You Haven't Seen Any Results In A Year Or Six Months You're Doing Something Wrong.

The Hardest Part Is Starting. Once You Get That Out Of The Way, You'll Find The Rest Of The Journey Much Easier.

Selfish Is Easy. It's Sharing That Takes Courage.

Don't Wait For Perfection Before You Start. Start Somewhere So You Can Have Something Tangible You Can Work To Perfect.

Great Companies Don’t Hire Skilled People And Motivate Them, They Hire Already Motivated People And Inspire Them. People Are Either Motivated Or They Are Not. Unless You Give Motivated People Something To Believe In, Something Bigger Than Their Job To Work Toward, They Will Motivate Themselves To Find A New Job And You’ll Be Stuck With Whoever’s Left.

The Most Important Thing To Do Before You Die Is Live.

Nike Doesn't Want To Make Products For Everyone - They Want To Make Products For Champions.

Self Confidence Is The Ability To Exercise Restraint In The Face Of Disrespect And Still Show Respect In Response.

Self Confidence

Why Did We Start Doing What We’re Doing In The First Place, And What Can We Do To Bring Our Cause To Life Considering All The Technologies And Market Opportunities Available Today?

I Like Stories Of The Classic Hero, Of Good Versus Evil, The Ones In Which The Good Guys Wear White And The Bad Guys Wear Black... And I Love A Good Sword Fight.

Tivo And Other Digital Recording Devices Have Confounded Advertisers. The Ad Industry Sees The Technology As A Threat To Their Product.

We Are Only In Charge When We Are Willing To Let Others Take Charge.

True Love Is When Both People Think They Have The Better Half Of The Deal.

I'm Investing In Myself, I'm Investing In Others And I'm Investing In My Cause. I Know If I Persist It Will Pay Back In Dividends And It Always Does.

Authenticity Is About Imperfection. And Authenticity Is A Very Human Quality. To Be Authentic Is To Be At Peace With Your Imperfections. The Great Leaders Are Not The Strongest, They Are The Ones Who Are Honest About Their Weaknesses. The Great Leaders Are Not The Smartest; They Are The Ones Who Admit How Much They Don't Know. The Great Leaders Can't Do Everything; They Are The Ones Who Look To Others To Help Them. Great Leaders Don't See Themselves As Great; They See Themselves As Human.

Leadership Is Like Exercise. Do It Everyday, The Results Take Time But You Will See Them. It's The Little Things.

Being Driven Is Not The Same As Being Passionate. Passion Is A Love For The Journey. Drive Is A Need To Reach The Destination.

It's Better To Do It Than To Talk About How Perfect It Could Be.

I'm Very Clear About What I Believe.

What I Understand About This Concept Of Why Is That It Functions Exactly The Same Way As Parenting Or Exercise Or Any Of These Things We Claim To Invest In.

If Someone's Performance Is Down We Do Not Say, 'hey Pick Up Your Things Here.' We Do Not Yell And Scream At Them, We Say, 'are You Okay?' The Idea Of Putting Our Financials Goal Aside For One Minute To Express Empathy For The Human Being For That Work And Saying, 'are You Okay?' That Is Part Of The Sacrifice.

What We Do For Others Has A Direct Impact On How We Feel About Ourselves.

Remaining Calm In Times Of Desperation Makes Way For Opportunity.

A Small Team, Committed To A Cause Bigger Than Themselves, Can Achieve Absolutely Anything.

A Why Has To Be For Others. It's Something You Give To The World. It's The Reason Your Friends Love You Because This Is The Thing That You Give Them And It Fulfills Them. This Is The Reason Your Clients Love You Or Your Fans Love You Because You Give Them Something. It's Something To Offer, That's What The Why Is.

We Should Always Choose To Work With People We Love. They Are The Ones Who Will Watch Our Back And Our Future.

I'm Interested In The Left Side Of The Bell Curve.

The Big Picture Doesn't Just Come From Distance; It Also Comes From Time.

Leadership Isn't Answering The Questions Others Ask. Leadership Is Asking Others To Answer Their Own Questions.

You Have To Be Careful What You Think You Know.

You Think You Know

Corporate Culture Matters. How Management Chooses To Treat Its People Impacts Everything - For Better Or For Worse.

Good Marketing Speaks To Human Beings - The Way Human Beings Understand And Take In Information.

Our Goals Should Serve As Markers, Measurements Of The Progress We Make In Pursuit Of Something Greater Than Ourselves.

Our Survival Depends On Our Ability To Form Trusting Relationships.

When My Books Came Out, They Started Selling But They Started Selling At A Relatively Consistent But Low Pace. And They Started To Pick Up The Pace.

I Was A Nobody When I Met With The Publisher. Nobody Knew Who I Was. I Was Doing Some Speaking For Entrepreneurs. I Did Little Groups. I Had No Following.

Always Plan For The Fact That No Plan Ever Goes According To Plan.

According To Plan

We Are All So Preoccupied With Ourselves. How Can I Get Happy, How Can I Find The Job I Love, How Can I Become A Millionaire, How Can Lose Weight. Yet, The Reality Is That Fulfillment, Success And All Of These Good Things Comes From Trying To Help Those That We Care About To Achieve Those Things.

When We Are Selective About Doing Business Only With Those Who Believe In Our Why, Trust Emerges.

And When A Leader Embraces Their Responsibility To Care For People Instead Of Caring For Numbers, Then People Will Follow, Solve Problems And See To It That That Leader’s Vision Comes To Life The Right Way, A Stable Way And Not The Expedient Way.

It's Ok If Others Share Our Ideas As Long As They Build Upon Them. It's Called Progress.

How Can You Help The Human Race Progress?

The Goal Of Business Should Not Be To Do Business With Anyone Who Simply Wants What You Have. It Should Be To Focus On The People Who Believe What You Believe. When We Are Selective About Doing Business Only With Those Who Believe In Our Why, Trust Emerges.

The Leaders Who Get The Most Out Of Their People Are The Leaders Who Care Most About Their People.

The True Value Of Networking Doesn't Come From How Many People We Can Meet But Rather How Many People We Can Introduce To Others.

Studies Show That Over 80 Percent Of Americans Do Not Have Their Dream Job. If More Knew How To Build Organizations That Inspire, We Could Live In A World In Which That Statistic Was The Reverse - A World In Which Over 80 Percent Of People Loved Their Jobs. People Who Love Going To Work Are More Productive And More Creative. They Go Home Happier And Have Happier Families. They Treat Their Colleagues And Clients And Customers Better. Inspired Employees Make For Stronger Companies And Stronger Economies.

Inspire People To Do The Things That Inspire Them And, Together, We Can Change Our World.

Together We Can

The Value Of Experimentation Is Not The Trying. It's The Trying Again After The Experiment Fails.

Entrepreneurs See The Thing They Want Or Need, Then Try To Figure Out A Process Of How To Get It. People Who Shouldn't Be Entrepreneurs See The Standard Process They Need To Go Through To Get The Thing They Want Or Need Then Decide If They Want To Go Through That Process.

A Parent Does Not Do Everything For Their Kid. A Parent That Does Everything For Their Kid Produces A Kid With No Self-confidence.

Self Confidence

What You Do Simply Proves What You Believe.

A Leader Must Be Inspired By The People Before A Leader Can Inspire The People.

A Leader's Job Is Not To Do The Work For Others; It's To Help Others Figure Out How To Do It Themselves, To Get Things Done And To Succeed Beyond What They Thought Possible.

Great Leaders Must Have Two Things: A Vision Of The World That Does Not Yet Exist And The Ability To Communicate That Vision Clearly.

You Are Authentic When Everything You Say And Everything You Do You Actually Believe.

To Succeed Takes More Than The Desire To Win. It Also Takes The Acceptance That We Could Fail.

Offer Your Strengths To Others And You'll Be Amazed How Many People Offer Their Strengths To You.

There Are Only Two Ways To Influence Human Behavior: You Can Manipulate It Or You Can Inspire It.

My Concern Is That We Live In An Economy In Which Stabbing Someone And Waiting For Them To Complain Before We Remove The Knife Has Become The Normal Way Of Doing Business. When Did We Lose Sight Of The Fact That It's Not Nice To Stab People In The First Place?

In This Age Of Omniconnectedness, Words Like 'network,' 'community' And Even 'friends' No Longer Mean What They Used To. Networks Don't Exist On Linkedin. A Community Is Not Something That Happens On A Blog Or On Twitter. And A Friend Is More Than Someone Whose Online Status You Check.

In The Military, They Give Medals For People Who Are Willing To Sacrifice Themselves So That Others May Survive. In Business, We Give Bonuses To People Who Sacrifice Others.

What Is A Company That Believes In Good, Clean Family Entertainment Doing Making R-rated Pictures.

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