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More Information Is Always Better Than Less. When People Know The Reason Things Are Happening, Even If It's Bad News, They Can Adjust Their Expectations And React Accordingly. Keeping People In The Dark Only Serves To Stir Negative Emotions.

-Simon Sinek

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More Information Is Always

Simon Sinek

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More Information Is Always Better Than Less. When People Know The Reason Things Are Happening, Even If It's Bad News, They Can Adjust Their Expectations And React Accordingly. Keeping People In The Dark Only Serves To Stir Negative Emotions.

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The Big Picture Doesn't Just Come From Distance; It Also Comes From Time.

Start With Why. And Work Really Hard To Make Sure You're Consistent.

New Ideas Need Audiences Like Flowers Need Bees. No Matter How Bright And Colorful, They Will Die Unless Others Work To Spread Them

My Concern Is That We Live In An Economy In Which Stabbing Someone And Waiting For Them To Complain Before We Remove The Knife Has Become The Normal Way Of Doing Business. When Did We Lose Sight Of The Fact That It's Not Nice To Stab People In The First Place?

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My Challenge Is To Make Sure The Things I Say And The Things I Do Remain Consistent For As Often And As Long As Possible. My Why Is To Inspire People To Do The Things That Inspire Them So That Together We Can Change Our World. That's Why I Wake Up Every Single Day. I'm Agnostic To The Form It Takes: I Teach, I Write, I Speak, I Advise.

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If Somebody Wants To Learn Their Why, Either You Help Them Or Send Them Over To Their Course. All Of This Stuff Helps.

We Can't All Be Good At Everything. This Is Partly The Logic Behind Having A Team In The First Place, So Each Role Can Be Filled With The Person Best Suited For That Role And Together, Every Job And Every Strength Is Covered.

Listening Is Not Understanding The Words Of The Question Asked, Listening Is Understanding Why The Question Was Asked In The First Place.

If You Care, Do Something. If You Don't Care, Please Stay Out Of The Way Of Those Who Do.

If You Can Clearly Articulate The Dream Or The Goal, Start.

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Value Is A Perception Not A Calculation. Value Is Something People Feel, Not Something We Tell Them They Get

If Everything Goes Right, We Get A Good Experience. If Everything Goes Wrong, We Get A Good Story.

Good Experiences

I Never Wanted To Be A Public Speaker.

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I Would Never Find Myself Or Unlikely To Find Myself In A Room Where I Have A Skeptic Who Brought Me In. But I Very Often Am In A Situation Somebody Who's There Who Didn't Invite Me Was A Skeptic. That Happens All The Time.

A Movement Only Exists When People Are Inspired To Move, To Do Something, To Make The Cause Their Own.

Let Us Not Attack Those Who Disagree. Let Us Defend Those Who Follow.

And When A Leader Embraces Their Responsibility To Care For People Instead Of Caring For Numbers, Then People Will Follow, Solve Problems And See To It That That Leader’s Vision Comes To Life The Right Way, A Stable Way And Not The Expedient Way.

If You're Interested In A Book That Will Steadily Grow And Sell For A Very Long Time, I Promise You I Will Give You That.

The Single Best Machine To Measure Trust Is A Human Being. We Haven't Figured Out A Metric That Works Better Than Our Own Sort Of, Like, 'there's Something Fishy About You.'

Focus On Where You're Going And You'll Know What Steps To Take. Focus On The Steps You're Taking And You Won't Know Where You're Going.

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We Can Not Lead An Organization, We Can Run An Organization. We Can Only Lead People.

When A Leader Makes The Choice To Put The Safety And Lives Of The People Inside The Organization First, To Sacrifice Their Comforts And Sacrifice The Tangible Results, So That The People Remain And Feel Safe And Feel Like They Belong, Remarkable Things Happen.

I Was Never A Writer.

I'm Investing In Myself, I'm Investing In Others And I'm Investing In My Cause. I Know If I Persist It Will Pay Back In Dividends And It Always Does.

If You Want To Feel Happy, Do Something For Yourself. If You Want To Feel Fulfilled, Do Something For Someone Else.

The Passion To Change The World For The Better Is A More Powerful Force Than Defense To Keep It The Same.

True Love Exists In Business. It's When Employee And Employer Are Amazingly Grateful To Have Each Other. We Should All Have True Love At Work.

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We Can Make Up For Lost Money, But We Can't Make Up For Lost Time.

Leadership Is Absolutely About Inspiring Action, But It Is Also About Guarding Against Mis-action.

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It Is A Luxury To Put Our Interests First. It Is An Honor To Put The Interests Of Others Before Our Own.

Being Driven Is Not The Same As Being Passionate. Passion Is A Love For The Journey. Drive Is A Need To Reach The Destination.

The Bad Leaders Are The Ones That Push Hard So They Can Gain, Who Brow Beat Us So That They Can Receive The Benefit Of Our Hard Work, Not So We Can Enjoy The Success

People Will Do As They Are Told By Someone Who Outranks Them, But They Will Only Follow Someone They Believe In.

The True Price Of Leadership Is The Willingness To Place The Needs Of Others Above Your Own. Great Leaders Truly Care About Those They Are Privileged To Lead And Understand That The True Cost Of The Leadership Privilege Comes At The Expense Of Self-interest.

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Working Hard For Something We Don't Care About Is Called Stress; Working Hard For Somthing We Love Is Called Passion.

It's Ok If Others Share Our Ideas As Long As They Build Upon Them. It's Called Progress.

Great Leaders And Great Organizations Are Good At Seeing What Most Of Us Can’t See. They Are Good At Giving Us Things We Would Never Think Of Asking For.

Good Marketing Speaks To Human Beings - The Way Human Beings Understand And Take In Information.

A Leader Without A Title Is Better Than A Title Without The Ability To Lead.

What We Do For Others Has A Direct Impact On How We Feel About Ourselves.

Ideas Are Like Dreams; They Will Disappear Unless We Record Them. Write A Book, A Blog, Build A Company, Anything That Makes The Ideas Real.

A Parent Does Not Do Everything For Their Kid. A Parent That Does Everything For Their Kid Produces A Kid With No Self-confidence.

Self Confidence

The Irony Is, The Advertising Industry Knows Everyone Hates What They Produce. This Is Why They Keep Looking For New Ways To Force People To Stay Tuned.

Happy Employees Ensure Happy Customers. And Happy Customers Ensure Happy Shareholders—in That Order.

Trust Has Two Dimensions: Competence And Integrity. We Will Forgive Mistakes Of Competence. Mistakes Of Integrity Are Harder To Overcome.

Most People Think Leadership Is About Being In Charge. Most People Think Leadership Is About Having All The Answers And Being The Most Intelligent Person Or The Most Qualified Person In The Room. The Irony Is That It Is The Complete Opposite. Leadership Is About Empowering Others To Achieve Things They Did Not Think Possible. Leadership Is About Pointing In The Direction, Articulating A Vision Of The World That Does Not Yet Exist. Then Asking Help From Others To Insure That Vision Happens.

We Call Them Leaders Because They Go First, Because They Take The Risk Before Anybody Else Does, Because They Will Choose To Sacrifice So Their People Will Be Safe And Protected.

Rule Books Tell People What To Do. Frameworks Guide People How To Act. Rule Books Insist On Discipline. Frameworks Allow For Creativity.

Great Companies Don’t Hire Skilled People And Motivate Them, They Hire Already Motivated People And Inspire Them. People Are Either Motivated Or They Are Not. Unless You Give Motivated People Something To Believe In, Something Bigger Than Their Job To Work Toward, They Will Motivate Themselves To Find A New Job And You’ll Be Stuck With Whoever’s Left.

Dr. King Gave The "i Have A Dream" Speech, Not The "i Have A Plan" Speech.

Leaders, Whatever The Size Of Their Organizations, Are Those Willing To Put The Interests Of Other People Before Their Own.

What's Important To Me Is That I Put Messages Out, Whether It's A Ted Talk, Whether It's A Book.

When We Accept The Fact That We Can't Do Everything, We Are More Willing To Ask For And Accept Help When We Do Anything.

Some See Risk As A Reason Not To Try. Some See It As An Obstacle To Overcome. The Risk Is The Same; To Try Or Not Depends On Your Perspective.

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year.

I Try To Find, Celebrate And Teach Leaders How To Build Platforms That Will Inspire Others.

Stand For People. Not A Product Or Service Or Metric Or Number. If We Stand For Real, Living, Breathing People, We Will Change The World.

Bad Leaders Believe That They Have To Project Control At All Times.

A Leader's Job Is Not To Do The Work For Others; It's To Help Others Figure Out How To Do It Themselves, To Get Things Done And To Succeed Beyond What They Thought Possible.

When You Can Wake Up In The Morning And Feel Successful Whether Some End Goal Is Realized Or Not...that Is True Success.

Safe Is Good For Sidewalks And Swimming Pools, But Life Requires Risk If We Are To Get Anywhere.

If Our Leaders Are To Enjoy The Trappings Of Their Position In The Hierarchy, Then We Expect Them To Offer Us Protection. The Problem Is, For Many Of The Overpaid Leaders, We Know That They Took The Money And Perks And Didn’t Offer Protection To Their People. In Some Cases, They Even Sacrificed Their People To Protect Or Boost Their Own Interests. This Is What So Viscerally Offends Us. We Only Accuse Them Of Greed And Excess When We Feel They Have Violated The Very Definition Of What It Means To Be A Leader.

A Team Is Not A Group Of People That Work Together. A Team Is A Group Of People That Trust Each Other.

I Cannot Tell You How Long It Takes For Your Exercise To Work. If You Haven't Seen Any Results In A Year Or Six Months You're Doing Something Wrong.

The Goal Of Business Should Not Be To Do Business With Anyone Who Simply Wants What You Have. It Should Be To Focus On The People Who Believe What You Believe. When We Are Selective About Doing Business Only With Those Who Believe In Our Why, Trust Emerges.

Babe Ruth Was Not Afraid To Strike Out. And It Was This Fearlessness That Contributed To His Remarkable Career.

Anyone Can Sell Product By Dropping Their Prices, But It Does Not Breed Loyalty.

When You Compete Against Everyone Else, No One Wants To Help You. But When You Compete Against Yourself, Everyone Wants To Help You.

Leadership Is Not About The Next Election, It's About The Next Generation.

Authenticity Is More Than Speaking; Authenticity Is Also About Doing. Every Decision We Make Says Something About Who We Are.

Decisions We Make

Trust Emerges When We Have A Sense That Another Person Or Organization Is Driven By Things Other Than Their Own Self-gain.

When Someone Asks For Your Time, And You Put Your Phone Away To Talk To Them... That's Leadership.

All The Perks, All The Benefits And Advantages You May Get For The Rank Or Position You Hold, They Aren’t Meant For You. They Are Meant For The Role You Fill. And When You Leave Your Role, Which Eventually You Will, They Will Give The Ceramic Cup To The Person Who Replaces You. Because You Only Ever Deserved A Styrofoam Cup.

Leadership Is Not A Rank Or A Position, It Is A Choice - A Choice To Look After The Person To The Left Of Us & The Person To The Right Of Us.

If We Inspire People, They Will Give Us More Than We Asked For. If We Manipulate Them, They Will Give Us Exactly What We Paid For

Entrepreneurs Must Be Practical Experts. They Needn't Set Out To Be Subject Matter Experts In What They Do; They Must Set Out To Solve A Problem Or Pursue Some Cause Or Purpose Greater Than Themselves.

In This Age Of Omniconnectedness, Words Like 'network,' 'community' And Even 'friends' No Longer Mean What They Used To. Networks Don't Exist On Linkedin. A Community Is Not Something That Happens On A Blog Or On Twitter. And A Friend Is More Than Someone Whose Online Status You Check.

Vision Is The Ability To Talk About The Future With Such Clarity It Is As If We Are Talking About The Past.

Leadership Isn't Answering The Questions Others Ask. Leadership Is Asking Others To Answer Their Own Questions.

A Leader, First And Foremost, Is Human. Only When We Have The Strength To Show Our Vulnerability Can We Truly Lead.

The Goal Is Not To Be Perfect By The End. The Goal Is To Be Better Today.

We Crave Explanations For Most Everything, But Innovation And Progress Happen When We Allow Ourselves To Embrace Uncertainty.

Quality Effective Leaders Have The Confidence To Trust Others To Try, Succeed, And Sometimes To Fail. We Very Often Confuse Personality With Leadership. In Other Words, Leadership Is Not About Being A Nice Person Or Not A Nice Person.

Entrepreneurs See The Thing They Want Or Need, Then Try To Figure Out A Process Of How To Get It. People Who Shouldn't Be Entrepreneurs See The Standard Process They Need To Go Through To Get The Thing They Want Or Need Then Decide If They Want To Go Through That Process.

Every One Of Us Has The Capacity To Lead.

We Very Often Confuse Personality With Leadership.

The Next Time Someone Starts Listing All The Reasons An Idea Won't Work Or Can't Happen, Ask Them To Give 3 Reasons It Can.

Leaders Volunteer To Go First Into Danger. Their Willingness To Sacrifice For Us Is The Reason We're Inspired To Follow.

When A Player Has A Slump, We Do Not Trade Them, We Coach Them. It Is The Same With Our Employees.

A Good Leader Shares Information, Even If They Don't Know The Whole Story. Without Any Information, People Create Their Own, Which Causes Fear And Paranoia.

Truly Effective And Inspiring Leaders Aren’t Actually Driven To Lead People; They Are Driven To Serve Them.

My Sister Made Certain Choices About The Life She Wanted. Those Choices Include A Steady Job, A Husband And Children. But Balance And Stability Come At A Cost. It Is Harder For Her To Be Spontaneous. It Is Harder To Just Up And Leave.

Work Hard To Seem Infallible And Others Will Work To Find Our Flaws. Admit Our Shortcomings And Others Will Work To Help Us Be Infallible.

Putting Yourself First Is Not Selfish. Quite The Opposite. You Must Put Your Happiness And Health First Before You Can Be Of Help To Anyone Else.

We Should Never Let Reality Interfere With Our Dreams. Reality Can't See What We Can See.

Why Did We Start Doing What We’re Doing In The First Place, And What Can We Do To Bring Our Cause To Life Considering All The Technologies And Market Opportunities Available Today?

It's Important To Slow Down, Every Now And Then, For No Other Reason Than To Call Someone To Say 'hi.' It Doesn't Have To Be A Long Conversation. Just Calling Out Of The Blue Does More To Let Someone Know You Still Care About Them Than Nearly Anything Else.

Leadership Is Like Parenting.

Achievement Happens When We Pursue And Attain What We Want. Success Comes When We Are In Clear Pursuit Of Why We Want It.

Too Many People Write Books As A Calling Card.

Hearing Is Listening To What Is Said. Listening Is Hearing What Isn't Said.

Leave America And You'll Find That The Consumers In Many Other Countries Enjoy Watching Advertising. Not Because The Products Are Better, But Because The Ads Are Produced To Be Entertaining. Sometimes They Are Funny. Sometimes They Are Dramatic. Sometimes They Are Just Beautiful.

We'd Achieve More If We Chase The Dream Instead Of The Competition.

The Most Important Thing To Do Before You Die Is Live.

I'm Very Prescriptive About Who I Work With. I'm Very Clear About What I Believe. If They Believe What I Believe I Will Work With Them. If They Say Things Like, "convince Me We Should Do This." I Walk Away.

We Should Invest In People Not Ideas. A Good Idea Is Often Destroyed By Bad People And Good People Can Always Make A Bad Idea Better.

Greatness Is Not Born From One Success. Greatness Is Born From Persevering Through The Countless Failed Attempts That Preceded.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

What Good Is An Idea If It Remains An Idea? Try. Experiment. Iterate. Fail. Try Again. Change The World.

There Are Only Two Ways To Influence Human Behavior: You Can Manipulate It Or You Can Inspire It.

We Should Always Choose To Work With People We Love. They Are The Ones Who Will Watch Our Back And Our Future.

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