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A Leader's Job Is Not To Do The Work For Others; It's To Help Others Figure Out How To Do It Themselves, To Get Things Done And To Succeed Beyond What They Thought Possible.

-Simon Sinek

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A Leader's Job Is

Simon Sinek

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A Leader's Job Is Not To Do The Work For Others; It's To Help Others Figure Out How To Do It Themselves, To Get Things Done And To Succeed Beyond What They Thought Possible.

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Too Many People Write Books As A Calling Card.

My Job Is To Preach And Preach And Preach.

Would Anybody Be Offended If We Gave A $150 Million Bonus To Gandhi? How About A $250 Million Bonus To Mother Teresa? Do We Have An Issue With That? None At All. None At All. Great Leaders Would Never Sacrifice The People To Save The Numbers. They Would Sooner Sacrifice The Numbers To Save The People.

Trust Emerges When We Have A Sense That Another Person Or Organization Is Driven By Things Other Than Their Own Self-gain.

When Leaders Care Less About Their People, Their People Will Be Careless.

Leaders, Whatever The Size Of Their Organizations, Are Those Willing To Put The Interests Of Other People Before Their Own.

Let Us Not Attack Those Who Disagree. Let Us Defend Those Who Follow.

Those Who Fear The New Are The Ones Who Have Mastered The Old.

Before We Can Build The World We Want To Live In, We Have To Imagine It.

Of Course There Are People Out There Who Are Helping Others Find Their Why. Some Are Doing A Really Great Job And Some Are Doing A Not So Great Job. I Love The Fact There Are People Out There, And Consultants Out There Doing That.

Great Leaders Give Everyone Something To Believe In, Not Something To Do.

All The Perks, All The Benefits And Advantages You May Get For The Rank Or Position You Hold, They Aren’t Meant For You. They Are Meant For The Role You Fill. And When You Leave Your Role, Which Eventually You Will, They Will Give The Ceramic Cup To The Person Who Replaces You. Because You Only Ever Deserved A Styrofoam Cup.

True Strength Is The Courage To Admit Our Weaknesses.

When We Can Communicate From The Inside Out, We're Talking Directly To The Part Of The Brain That Controls Behavior, And Then We Allow People To Rationalize It With The Tangible Things We Say And Do. This Is Where Gut Decisions Come From.

We Become Leaders When We Accept The Responsibility To Protect Those In Our Care.

We Must All Try To Empathize Before We Criticize. Ask Someone What's Wrong Before Telling Them They Are Wrong.

Caring For Others

When People Are Financially Invested, They Want A Return. When People Are Emotionally Invested, They Want To Contribute.

Too Many People Write Books Because They Want To Be A New York Times Best-seller. They Want The Glory And The Fame.

The Bad Leaders Are The Ones That Push Hard So They Can Gain, Who Brow Beat Us So That They Can Receive The Benefit Of Our Hard Work, Not So We Can Enjoy The Success

Vision Is A Destination - A Fixed Point To Which We Focus All Effort. Strategy Is A Route - An Adaptable Path To Get Us Where We Want To Go.

The Ad Industry Thinks Their Clients Are Their Customers. They Think The Companies Who Pay For The Production Are The Ones They Are Supposed To Serve. So The Ads They Produce Make Their Clients Happy... But Infuriate The Rest Of Us.

The Only Time I Waste Is Time I Spend Doing Something That, In My Gut, I Know I Shouldn't. If I Choose To Spend Time Playing Video Games Or Sleeping In, Then It's Time Well Spent, Because I Chose To Do It. I Did It For A Reason - To Relax, To Decompress Or To Feel Good, And That Was What I Wanted To Do.

If You Hire People Just Because They Can Do A Job, They'll Work For Your Money, But If They Believe What You Believe, They'll Work For You With Blood And Sweat And Tears.

If You're Interested In A Book That Will Steadily Grow And Sell For A Very Long Time, I Promise You I Will Give You That.

Entrepreneurs Must Be Practical Experts. They Needn't Set Out To Be Subject Matter Experts In What They Do; They Must Set Out To Solve A Problem Or Pursue Some Cause Or Purpose Greater Than Themselves.

I Cannot Tell You How Long It Takes For Your Exercise To Work. If You Haven't Seen Any Results In A Year Or Six Months You're Doing Something Wrong.

You Have To Be Careful What You Think You Know.

You Think You Know

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.

No One Knows Everything. But Together, We Know A Whole Lot.

What You Do Is Proof Of What You Believe.

Progress And Innovation Happen When You Set Unrealistic Goals.

The Goal Of Life Is Not To Have Our Lives Mean Something To Ourselves. The Goal Of Life Is To Have Our Lives Mean Something To Others.

Great Leaders Must Have Two Things: A Vision Of The World That Does Not Yet Exist And The Ability To Communicate That Vision Clearly.

The Single Best Machine To Measure Trust Is A Human Being. We Haven't Figured Out A Metric That Works Better Than Our Own Sort Of, Like, 'there's Something Fishy About You.'

The Primary Ingredient For Progress Is Optimism. The Unwavering Belief That Something Can Be Better Drives The Human Race Forward.

Leadership Is Not Achieved By An Individual. Leadership Is Bestowed By The Group.

It's The Discipline To Understand That The Things That Might Make You Rich Or Things Might Make You Famous Are Sometimes Worth Pursuing And Sometimes Are Not.

When We Are In Groups, When We Are Surrounded By People Who Believe What We Believe, Trust Emerges And Our Very Survival And Progress Goes Up.

Greatness Is Not Born From One Success. Greatness Is Born From Persevering Through The Countless Failed Attempts That Preceded.

It's Always The Organizations That Are Resource Constrained That Come Up With The Good Ideas To Win.

Most Organizations Only Focus On What They Do And How They Do It - Tactics And Strategies - And They Aren't Even Aware That This Thing Called The Why Exists. Focusing On Only Two Pieces Of A Three Piece Puzzle Leaves An Organization, Or A Career, Inherently Out Of Balance. Being Out Of Balance, Only Operating On Two Of The Three Pieces, Shows Up In Different Ways - Increased Stress, Loss Of Passion, Obsession With What Your Competition Is Doing, Being Forced To Play The Price Game, Trouble Differentiating. These Are All Signs That The Why Is Missing.

We Should Always Choose To Work With People We Love. They Are The Ones Who Will Watch Our Back And Our Future.

Outside Advice Can Only Tell You How A Decision Looks. Only You Can Know How It Feels. The Best Decisions Look And Feel Right.

Our Reputations Do Not Come From How We Talk About Ourselves. Our Reputations Come From How Others Talk About Us.

I'm Pretty Confident The Why Works Now. When It First Began, Somebody Said To Me: "will This Work In Big Business?" I Said, "i Don't Know. Let's Try." Somebody Said Will This Work In Entrepreneurs, Relationships Or Government And Military. I Said, "i Don't Know. Let's Try." I Kept Applying The Scientific Method. I Had A Theory. I Kept Applying That Theory, Looking For Opportunities To Fail And It Kept Working.

I'm Very Prescriptive About Who I Work With.

Followers Want To Be Taken Care Of. Leaders Want To Take Care Of Others. We Can All Be Leaders.

If You Sell What You Do, You're A Vendor. If You Sell Why You Do It, You're A Brand.

Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

I Was Never A Writer.

Hire People Inspired To Achieve Something Big Over People Who Demand Something Big Before They Feel Inspired.

I'd Rather Play In The Major Leagues And Have Some Bad Games Than Play Consistently Good Ball In The Minors.

I Was A Nobody When I Met With The Publisher. Nobody Knew Who I Was. I Was Doing Some Speaking For Entrepreneurs. I Did Little Groups. I Had No Following.

Multi-millionaires Who Pay Half Or Less Than Half Of The Percentage Of Tax The Rest Of Us Pay Justify Their Actions By Saying They Pay What The Law Requires. Though True, The Fact Is They Found Ways Within The Law To Beat The Purpose Of The Law - Which, In The Case Of Taxes, Is That We All Pay Our Fair Share.

Disney Is One Of The Best Hotel Companies In The World. Yet They Have Never And Will Never Open A Casino On The Vegas Strip.

It's Important To Slow Down, Every Now And Then, For No Other Reason Than To Call Someone To Say 'hi.' It Doesn't Have To Be A Long Conversation. Just Calling Out Of The Blue Does More To Let Someone Know You Still Care About Them Than Nearly Anything Else.

We Have No Choice, We Must All Die. How We Live, However, Is Entirely Of Our Choosing.

We Should Invest In People Not Ideas. A Good Idea Is Often Destroyed By Bad People And Good People Can Always Make A Bad Idea Better.

Nobody Writes A Book To Get Rich. It's Like Speaking.

I Knew What I Did And I Knew How I Did It, But I Didn't Know Why.

Bad Leaders Care About Who Is Right. Good Leaders Care About What Is Right

When You Show Up To Speak Publically, You Have To Show Up To Give. You Always Know The Ones Who Do And The Ones Who Don't.

We Can Make Up For Lost Money, But We Can't Make Up For Lost Time.

Taking A Job For The Cash Is Not As Important As Taking A Job For The Joy.

Leadership Is A Way Of Thinking, A Way Of Acting And, Most Importantly, A Way Of Communicating.

We Learn Most Not From All Of The Things That Go Right. We Learn Most When Everything Goes Wrong.

A Good Leader Takes Care Of Those In Their Charge. A Bad Leader Takes Charge Of Those In Their Care.

I'm Very Prescriptive About Who I Work With. I'm Very Clear About What I Believe. If They Believe What I Believe I Will Work With Them. If They Say Things Like, "convince Me We Should Do This." I Walk Away.

Never Opt For Change Simply To Leave Something You Don't Like. Change Works Best When You Go Toward Something, Even If It Is The Unknown.

If You're Looking For A Book That Will Spike In Sales And Then Go Away And Then Spike Again When It Comes Out In Paperback, Your Normal Model, I Definitely Won't Give You That.

Walt Disney Had A Very Clear Sense Of Why. He Was About Happiness. Remember When Disney Was Founded, It Was During War. People Said That Life Sucked. And He Said, "no." He Was An Eternal Optimist Who Said: "life Is Beautiful. It's About Giving. It's About Family." Look What Happened. His Cause Grew And People Committed Themselves To Helping Him Grow The Disney Why And It Was Hugely Successful.

The People Who Say,"what Guarantee Do I Have?" I Walk Away. I'll Get You Later.

I Like Stories Of The Classic Hero, Of Good Versus Evil, The Ones In Which The Good Guys Wear White And The Bad Guys Wear Black... And I Love A Good Sword Fight.

Achievement Happens When We Pursue And Attain What We Want. Success Comes When We Are In Clear Pursuit Of Why We Want It.

You Have To Have A Patience For Exercise. You Have To Have A Patience For College. You Have To Have A Patience For Relationships. Once The Momentum Gets Going It Takes On A Life All Of Its Own.

I Couldn't Understand Why My Productivity Went Down When I Had Deliberately Made More Time Available To Write. Then I Realized It Was Because I Wasn't Flying As Much.

A Team Is Not A Group Of People That Work Together. A Team Is A Group Of People That Trust Each Other.

The True Value Of Networking Doesn't Come From How Many People We Can Meet But Rather How Many People We Can Introduce To Others.

Studies Show That Over 80 Percent Of Americans Do Not Have Their Dream Job. If More Knew How To Build Organizations That Inspire, We Could Live In A World In Which That Statistic Was The Reverse - A World In Which Over 80 Percent Of People Loved Their Jobs. People Who Love Going To Work Are More Productive And More Creative. They Go Home Happier And Have Happier Families. They Treat Their Colleagues And Clients And Customers Better. Inspired Employees Make For Stronger Companies And Stronger Economies.

Leaders May Inspire, But Only When The People Decide To Act Does The Leader's Vision Become A Movement.

Work Requires Effort. Things We Love To Do Feel Effortless. Only Do The Things You Love And You'll Never Have To Work Again.

Things You Love

Our Survival Depends On Our Ability To Form Trusting Relationships.

I Don't Have To Convince Everybody In The Room. I Just Need A Critical Mass Of The People In The Room.

Trust Is Maintained When Values And Beliefs Are Actively Managed. If Companies Do Not Actively Work To Keep Clarity, Discipline And Consistency In Balance, Then Trust Starts To Break Down.

Why Did We Start Doing What We’re Doing In The First Place, And What Can We Do To Bring Our Cause To Life Considering All The Technologies And Market Opportunities Available Today?

Optimism Is The Ability To Focus On Where We're Going, Not Where We're Coming From.

Great Leaders Are Willing To Sacrifice The Numbers To Save The People. Poor Leaders Sacrifice The People To Save The Numbers.

People Have Accused Me Of Only Working With Good Companies. No I Don't. I Work With Some Very Dysfunctional Companies Or Unbelievably Dysfunctional Organizations. The People That Bring Me In Know What They're Doing Won't Work For The Future. They Know They Want To Change And They Want To Change For The Right Reasons. They Believe What I Believe And That's Why They Called Me.

Working Hard For Something We Don't Care About Is Called Stress; Working Hard For Somthing We Love Is Called Passion.

It Is Only From The People I've Had The Good Fortune To Meet That I Am Learning The Lessons To Guide Me. Baz Luhrmann, Director Of 'moulin Rouge,' For Example, Has A Childlike Curiosity About The World. He Doesn't Pretend To Know All The Answers - Quite The Opposite, In Fact. He Asks Loads Of Questions Of Everyone.

We Are Only In Charge When We Are Willing To Let Others Take Charge.

There's Nothing Efficient About Innovation.

It Is Like When A Player Has A Slump, We Do Not Trade Them, We Coach Them. It Is The Same With Our Employees. The Best Leaders Come To The Aid Of Their People, Whose Performance Is Down. Not Come Down Harder On Them.

The Rank Of Office Is Not What Makes Someone A Leader. Leadership Is The Choice To Serve Others With Or Without Any Formal Rank.

Panic Causes Tunnel Vision. Calm Acceptance Of Danger Allows Us To More Easily Assess The Situation And See The Options.

Leadership Is About Making People Feel Safe. When Someone Feels Heard, They Feel Safe.

Most Years, If You Were To Ask Me How Much I Make, The Genuine Answer Is That I Have No Clue. I Usually Find Out The Answer To That Question Once A Year, At Tax Time, When My Accountant Tells Me.

Confidence Is Believing In Yourself. Arrogance Is Telling Others Youre Better Than They Are. Confidence Inspires. Arrogance Destroys.

I Find, When You're An Optimist, Life Has A Funny Way Of Looking After You.

Leaders Volunteer To Go First Into Danger. Their Willingness To Sacrifice For Us Is The Reason We're Inspired To Follow.

Putting Yourself First Is Not Selfish. Quite The Opposite. You Must Put Your Happiness And Health First Before You Can Be Of Help To Anyone Else.

Good Leadership Is Always Human. It Takes Time And Energy. It Is Hard Work. Which Is Why Good Leadership Is So Special When We Find It.

Managers Watch Over Our Numbers, Our Time And Our Results. Leaders Watch Over Us.

Fight Against Something And You Focus On The Thing You Hate. Fight For Something And You Focus On The Thing You Love.

Pursue The Thing Inside Us And Others Will Help Us. Pursue The Things Outside Us And Others Will Compete With Us.

Selfish Is Easy. It's Sharing That Takes Courage.

The Big Picture Doesn't Just Come From Distance; It Also Comes From Time.

I Never Imagined I'd Write A Book.

We Call Them Leaders Because They Go First, Because They Take The Risk Before Anybody Else Does, Because They Will Choose To Sacrifice So Their People Will Be Safe And Protected.

The Hardest Part Is Starting. Once You Get That Out Of The Way, You'll Find The Rest Of The Journey Much Easier.

Notoriously Outspoken, His Sentences Always Punctuated With Profanities, General George S. Patton Was The Epitome Of What A Leader Should Be Like - Or So He Thought. Patton Believed A Leader Should Look And Act Tough, So He Cultivated His Image And His Personality To Match His Philosophy.

Ideas Are Like Dreams; They Will Disappear Unless We Record Them. Write A Book, A Blog, Build A Company, Anything That Makes The Ideas Real.

Any Parent Who Tells Their Kids That They Can't Attend A School Play Or Go To A Soccer Match Because They Have To Work Is Kidding Themselves. It's Ok To Miss A Game Or Two Or A Performance Here And There, But It's Not All Right To Miss The Majority Of Them.

My Sister Made Certain Choices About The Life She Wanted. Those Choices Include A Steady Job, A Husband And Children. But Balance And Stability Come At A Cost. It Is Harder For Her To Be Spontaneous. It Is Harder To Just Up And Leave.

Though We May Have Desires Or Bold Goals, For Whatever Reason, Most Of Us Don't Think We Can Achieve Something Beyond What We're Qualified To Achieve. Why, I Ask, Do We Let Reality Interfere With Our Dreams?

A Why Has To Be For Others. It's Something You Give To The World. It's The Reason Your Friends Love You Because This Is The Thing That You Give Them And It Fulfills Them. This Is The Reason Your Clients Love You Or Your Fans Love You Because You Give Them Something. It's Something To Offer, That's What The Why Is.

Great Leaders And Great Organizations Are Good At Seeing What Most Of Us Can’t See. They Are Good At Giving Us Things We Would Never Think Of Asking For.

Disney Became Hated. It Became One Of The Evil Corporations. It Used To Be Loved. They Couldn't Hold Onto Talent; They Couldn't Attract Talent. Some Of Their Products Did Badly. The Californialand Project Was A $5 Billion Waste Of Money. They Couldn't Make It Work. The Magic Had Gone, No Pun Intended.

Innovation Is Not Born From The Dream, Innovation Is Born From The Struggle

Pushing Yourself To Be The Best Is Unsustainable. Simply Push Yourself To Be Better Than The Day Before.

Humility, I Have Learned, Must Never Be Confused With Meekness. Humility Is Being Open To The Ideas Of Others.

Authorities Act With Themselves In Mind. Leaders Act With Others In Mind. Authorities Take. Leaders Give. Authorities Die. Leaders Live On.

The Ones Who Show Up To Take, They Show Up And Say, "hi. My Name Is Steve. I'm An Expert In This And I've Studied This And I've Worked With These Clients." On Every Single Power Point Presentation, It Has Their Email, Their Twitter Handle And Their Facebook Account, So You Can Follow Them. At The End, They Tell You, "please Follow Me." When You Ask Them A Question, They Say, "well, I Could Tell You The Answer, But You Should Really Just Read My Book."

Mergers Are Like Marriages. They Are The Bringing Together Of Two Individuals. If You Wouldn't Marry Someone For The 'operational Efficiencies' They Offer In The Running Of A Household, Then Why Would You Combine Two Companies With Unique Cultures And Identities For That Reason?

Halloween Is One Of My Favorite Days Of The Year. I Have A Strict Rule: I Don't Work On Halloween And I Won't Travel On Halloween. Not For Any Reason.

A True Friend Is Someone With Whom Protocol Is No Longer Necessary.

Leadership Is Neither A Rank Nor A Title. It Is A Choice. The Choice To Provide Care And Protection For Those For Whom We Are Responsible.

If You Can Clearly Articulate The Dream Or The Goal, Start.

Focus On Money And We Will Make Money. Focus On Impact And We Will Make An Impact.

Communication Is Not About Speaking What We Think. Communication Is About Ensuring Others Hear What We Mean.

When A Leader Makes The Choice To Put The Safety And Lives Of The People Inside The Organization First, To Sacrifice Their Comforts And Sacrifice The Tangible Results, So That The People Remain And Feel Safe And Feel Like They Belong, Remarkable Things Happen.

I Go Into Every Meeting, Into Every Room And For Every Speech Understanding The Standard Deviation, The Bell Curve. I Know There Are About 10-15 Percent Of People In The Room, Who Say, "i've Been Trying To Say This For Years. Finally. I Agree. Yes, Yes, Yes." I Know There Are About 15 Percent Of The People In The Room Who Think I'm An Idiot, Who Think I Don't Know What I'm Talking About, Who Think I'm Naive Or I Have Oversimplified Everything. The Majority Who Are Open To The Ideal.

When We Help Ourselves, We Find Moments Of Happiness. When We Help Others, We Find Lasting Fulfillment.

I Think Most People Are Inherently Interested In How Their Brain Works, In What Makes Them Tick.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

In The Military, They Give Medals For People Who Are Willing To Sacrifice Themselves So That Others May Survive. In Business, We Give Bonuses To People Who Sacrifice Others.

Being Driven Is Not The Same As Being Passionate. Passion Is A Love For The Journey. Drive Is A Need To Reach The Destination.

Dr. King Gave The "i Have A Dream" Speech, Not The "i Have A Plan" Speech.

A Good Leader Shares Information, Even If They Don't Know The Whole Story. Without Any Information, People Create Their Own, Which Causes Fear And Paranoia.

I'm Very Clear About What I Believe.

Trust Doesn't Develop From Always Doing The Right Thing. Trust Comes From Taking Responsibility When We Do The Wrong Thing.

Doing The Right Thing

Self Confidence Is The Ability To Exercise Restraint In The Face Of Disrespect And Still Show Respect In Response.

Self Confidence

When We Point To Obstacles We Inhibit Progress. When We Offer Solutions We Advance.

If You Have The Opportunity To Do Amazing Things In Your Life, I Strongly Encourage You To Invite Someone To Join You.

I Never Set Out To Do The Things I'm Doing Now.

Emails Get Reactions. Phone Calls Start Conversations.

Sometimes We Give Too Much Too Soon. Sometimes We Hold Back For Too Long. This Is Our Beautiful Dance. Our Imperfect Dance. This Is The Dance That Makes Us Human.

If A Movement Is To Have An Impact It Must Belong To Those Who Join It, Not Those Who Lead It.

If Everything Goes Right, We Get A Good Experience. If Everything Goes Wrong, We Get A Good Story.

Good Experiences

It Doesn't Matter How Much We Know, It Matters How Clearly Others Can Understand What We Know.

You Have To Have A Patience For College.

Leadership Is About Empowering Others To Achieve Things They Did Not Think Possible.

Empowering Others

Success Comes When We Wake Up Every Day In That Never-ending Pursuit Of Why We Do What We Do.

Why We Do What We Do

Don't Give To Get. Give To Inspire Others To Give.

When You Start With Why, Which Decision You Make Becomes Very Easy. It Is So Hard To Do When You May Suffer A Short Term Loss Or You May Lose Out On Some Short Term Gain. But In The Long Run It's Way More Powerful And Way More Stable.

Greatness Starts With A Clear Vision Of The Future.

Visions Of The Future

Leaders Don’t Complain About What’s Not Working. Leaders Celebrate What Is Working And Work To Amplify It.

Spending Too Much Time Focused On Others' Strengths Leaves Us Feeling Weak. Focusing On Our Own Strengths Is What, In Fact, Makes Us Strong.

Failure Is Not Tied To Money; It Is A Mindset. Failure Is When We Accept The Lot We Are Given.

What Good Is An Idea If It Remains An Idea? Try. Experiment. Iterate. Fail. Try Again. Change The World.

Our Vision Is Only Actionable If We Share It. Without Sharing, It’s Just A Figment Of Our Imagination.

I Don't Care About Convincing The People Who Think I'm Naive Or An Idiot.

Leadership Is A Choice To Protect The Person To The Left Of Us, And Protect The Person To The Right Of Us, And Sometimes That May Come At A Cost. It May Cost Us Our Benefits, It May Cost Us Our Comfort, It May Sometimes Cost Us Our Perks, Whatever It Is, Credit.

Unhealthy Cultures Create Addiction. Healthy Cultures Create Social Bonds.

Some See Risk As A Reason Not To Try. Some See It As An Obstacle To Overcome. The Risk Is The Same; To Try Or Not Depends On Your Perspective.

If You Go To The Gym And You Come Home And Look Into The Mirror, You'll See Nothing. If You Go The Next Day And You Come Home, You Will See Nothing. In Fact Sometimes You're In Pain.

It Is Not The Genius At The Top Giving Directions That Makes People Great. It Is Great People That Make The Guy At The Top Look Like A Genius.

We Should Never Change Our Minds About Where We Are Going, But Always Be Curious About Different Ways To Get There.

If You Help One Person In The Room, You're An Abject Failure. You Have To Change Something.

The Irony Is That The Best Thing We Can Do Is, Well One Option, Is To Quit Job We Don't Like. You Don't Always Have To Quit, And Quite Frankly, Option Two Is To Try To Help Others Solve The Problem That You Are Struggling With.

People Don't Buy What You Do; They Buy Why You Do It And What You Do Simply Proves What You Believe.

A Boss Who Micromanages Is Like A Coach Who Wants To Get In The Game. Leaders Guide And Support And Then Sit Back To Cheer From The Sidelines.

I Only Have One Why, And My Challenge Is To Make Sure The Things I Say And The Things I Do Remain Consistent For As Often And As Long As Possible.

The More You Inspire, The More People Will Inspire You.

Courage Isn't Inside; It's External. It Comes From Someone Else Telling You They Believe In You.

A Leader Should Not Take Credit When Things Go Right If They Are Not Willing To Accept Responsibility When Things Go Wrong.

We Pursue Exercise Even Though Empirically We See No Benefit From The Energy We're Spending And We're Hurting. So Empirically We Should Quit. The Why Is Exactly The Same Thing. You Persist Even Though There Are Some Short-term Stresses And Even Though There Is Some Uncertainty.

Risk Deters Those Who See What They Could Lose. Those Focused On The Gain See It As A Necessary Part Of Their Journey, Even If The Possibility Of Loss Exists.

Value Is A Perception Not A Calculation. Value Is Something People Feel, Not Something We Tell Them They Get

People Will Do As They Are Told By Someone Who Outranks Them, But They Will Only Follow Someone They Believe In.

I Would Never Find Myself Or Unlikely To Find Myself In A Room Where I Have A Skeptic Who Brought Me In. But I Very Often Am In A Situation Somebody Who's There Who Didn't Invite Me Was A Skeptic. That Happens All The Time.

When Or If We "quote, Unquote" Do Not Like Our Work, It Is Probably Because We Do Not Feel Safe Where We Go To Work. So When You Say, What Can We Do?, The Irony Is That The Best Thing We Can Do Is, Well One Option, Is To Quit.

When I Was In College, My School Newspaper Accepted An Ad From A Holocaust Revisionist Organization. This Would Have Been Offensive On Most College Campuses Across The Country, But I Went To A School With A Very Large Jewish Population, So The Ad, As You Might Expect, Stirred Absolute Outrage.

When I Present, I Cheat. I Only Talk About Things I Care About.

The Most Important Thing To Do Before You Die Is Live.

What You Do Simply Proves What You Believe.

Great Companies Don’t Hire Skilled People And Motivate Them, They Hire Already Motivated People And Inspire Them. People Are Either Motivated Or They Are Not. Unless You Give Motivated People Something To Believe In, Something Bigger Than Their Job To Work Toward, They Will Motivate Themselves To Find A New Job And You’ll Be Stuck With Whoever’s Left.

Our Goals Should Serve As Markers, Measurements Of The Progress We Make In Pursuit Of Something Greater Than Ourselves.

It's Ok If Others Share Our Ideas As Long As They Build Upon Them. It's Called Progress.

I'm Building On Purpose. I'm Building That Tipping Point. I'm Building That Law Of Diffusion Of Innovation.

Great Leaders Don’t Try To Be Perfect. They Try To Be Themselves. And That’s What Makes Them Great.

Great Leaders Don't See Themselves As Great; They See Themselves As Human.

Leaders Don't Look For Recognition From Others, Leaders Look For Others To Recognize.

If You Care, Do Something. If You Don't Care, Please Stay Out Of The Way Of Those Who Do.

Our Courage Comes From The Courage Of Others.

Generosity Is Doing Something For Someone Else Expecting Nothing In Return.

There Are Two Types Of Claims: Those Based On Hard Numbers And Those Based On Slippery Numbers.

It's Better To Go Slowly In The Right Direction Than Go Speeding Off In The Wrong Direction.

Wrong Direction

Right Direction

I Was Always Curious Why Certain Marketing Worked And Some Marketing Did Not.

If We Don't Give Things A Try, Nothing Will Get Off The Ground.

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