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If Our Leaders Are To Enjoy The Trappings Of Their Position In The Hierarchy, Then We Expect Them To Offer Us Protection. The Problem Is, For Many Of The Overpaid Leaders, We Know That They Took The Money And Perks And Didn’t Offer Protection To Their People. In Some Cases, They Even Sacrificed Their People To Protect Or Boost Their Own Interests. This Is What So Viscerally Offends Us. We Only Accuse Them Of Greed And Excess When We Feel They Have Violated The Very Definition Of What It Means To Be A Leader.

-Simon Sinek

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If Our Leaders Are

Simon Sinek

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If Our Leaders Are To Enjoy The Trappings Of Their Position In The Hierarchy, Then We Expect Them To Offer Us Protection. The Problem Is, For Many Of The Overpaid Leaders, We Know That They Took The Money And Perks And Didn’t Offer Protection To Their People. In Some Cases, They Even Sacrificed Their People To Protect Or Boost Their Own Interests. This Is What So Viscerally Offends Us. We Only Accuse Them Of Greed And Excess When We Feel They Have Violated The Very Definition Of What It Means To Be A Leader.

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Would Anybody Be Offended If We Gave A $150 Million Bonus To Gandhi? How About A $250 Million Bonus To Mother Teresa? Do We Have An Issue With That? None At All. None At All. Great Leaders Would Never Sacrifice The People To Save The Numbers. They Would Sooner Sacrifice The Numbers To Save The People.

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There Are Only Two Ways To Influence Human Behavior: You Can Manipulate It Or You Can Inspire It.

My Concern Is That We Live In An Economy In Which Stabbing Someone And Waiting For Them To Complain Before We Remove The Knife Has Become The Normal Way Of Doing Business. When Did We Lose Sight Of The Fact That It's Not Nice To Stab People In The First Place?

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If You Don't Understand People, You Don't Understand Business.

A Leader's Job Is Not To Do The Work For Others; It's To Help Others Figure Out How To Do It Themselves, To Get Things Done And To Succeed Beyond What They Thought Possible.

I Know If I Persist It Will Pay Back In Dividends And It Always Does. What Starts To Happen Is Like Exercise, The Pain Goes Away. It Starts To Get Easier And The Weight Starts To Get Lighter And People Start To Notice A Difference In You And You Start To Notice A Difference In Yourself. You Find Your Ability To Make Decisions Is Easier; You Find You Are Inspired More Often. You Find Your Success Increases. You Find That Your Random Moments When You're In The Flow Are No Longer Random And You Can Control Them. Other People Notice The Difference.

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Some People Are Born Good-looking. Some Have The Gift Of Gab. And Some Are Lucky Enough To Be Born Smarter Than The Rest Of Us. Whether We Like It Or Not, Mother Nature Does Not Dole These Characteristics Out Evenly.

I Couldn't Understand Why My Productivity Went Down When I Had Deliberately Made More Time Available To Write. Then I Realized It Was Because I Wasn't Flying As Much.

Quality Effective Leaders Have The Confidence To Trust Others To Try, Succeed, And Sometimes To Fail. We Very Often Confuse Personality With Leadership. In Other Words, Leadership Is Not About Being A Nice Person Or Not A Nice Person.

The Future Is Only Scary If We Try To Avoid It.

Leadership Is About Empowering Others To Achieve Things They Did Not Think Possible.

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You Have To Write A Book Because You Believe It Has Helped You, Because You Believe It Has Helped Others Personally And You Are Dying To Share With It Others Because You Know It Will Add Value To Their Lives. You Write It For Them Like A Gift. You Don't Want Anything From Them. You Don't Want Them To Do Anything For You. You Don't Even Care If They All Share The Book With Their Friends, They Don't All Have To Buy Them. You're Just Dying To Share This Idea With People. Your Challenge Is To Write It In A Way That Is Compelling, Enjoyable To Read So That They Will Get The Idea.

People Who Believe I'm An Idiot Don't Hire Me And They Don't Call.

We Are Drawn To Leaders And Organizations That Are Good At Communicating What They Believe. Their Ability To Make Us Feel Like We Belong, To Make Us Feel Special, Safe And Not Alone Is Part Of What Gives Them The Ability To Inspire Us.

There's Only One Of Me. With You Using The Why In The Center Of Your Work Helps Me.

Leaders Volunteer To Go First Into Danger. Their Willingness To Sacrifice For Us Is The Reason We're Inspired To Follow.

Those Who Fear The New Are The Ones Who Have Mastered The Old.

When A Leader Makes The Choice To Put The Safety And Lives Of The People Inside The Organization First, To Sacrifice Their Comforts And Sacrifice The Tangible Results, So That The People Remain And Feel Safe And Feel Like They Belong, Remarkable Things Happen.

Our Survival Depends On Our Ability To Form Trusting Relationships.

Offer Someone The Opportunity To Rebuild A Company Or Reinvent An Industry As The Primary Incentive, And It Will Attract Those Drawn To The Challenge First And The Money Second.

Leadership Is Not A Rank, It's A Choice.

The Irony Is That The Best Thing We Can Do Is, Well One Option, Is To Quit Job We Don't Like. You Don't Always Have To Quit, And Quite Frankly, Option Two Is To Try To Help Others Solve The Problem That You Are Struggling With.

Success Is When Reality Catches Up To Your Imagination.

To Become An Academic Expert Takes Years Of Studying. Academic Experts Are Experts In How And What Others Have Done. They Use Case Studies And Observation To Understand A Subject.

The Courage Of Leadership Is Giving Others The Chance To Succeed Even Though You Bear The Responsibility For Getting Things Done.

If Somebody Wants To Learn Their Why, Either You Help Them Or Send Them Over To Their Course. All Of This Stuff Helps.

Great Leaders And Great Organizations Are Good At Seeing What Most Of Us Can’t See. They Are Good At Giving Us Things We Would Never Think Of Asking For.

A Small Team, Committed To A Cause Bigger Than Themselves, Can Achieve Absolutely Anything.

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When We Have A Clear Sense Of Our Destination, We Can Be Flexible In The Route We Take To Reach It.

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Starting A Business

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Good Marketing Speaks To Human Beings - The Way Human Beings Understand And Take In Information.

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My Sister Made Certain Choices About The Life She Wanted. Those Choices Include A Steady Job, A Husband And Children. But Balance And Stability Come At A Cost. It Is Harder For Her To Be Spontaneous. It Is Harder To Just Up And Leave.

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I'm Investing In Myself, I'm Investing In Others And I'm Investing In My Cause. I Know If I Persist It Will Pay Back In Dividends And It Always Does.

Leadership Is Not About Being In Charge. Leadership Is About Taking Care Of Those In Your Charge.

I Was Always Curious Why Certain Marketing Worked And Some Marketing Did Not.

Dr. King Gave The "i Have A Dream" Speech, Not The "i Have A Plan" Speech.

I Don't Hire Any Companies Or Ask Any Of My Friends To Write Reviews For Me On Amazon When I Have A Book Come Out So They Can Drive Up My Ratings On Amazon. I Don't Have A Publicist.

Believing That Your Competition Is Stronger And Better Than You Pushes You To Better Yourselves.

The Hardest Part Is Starting. Once You Get That Out Of The Way, You'll Find The Rest Of The Journey Much Easier.

The Only Way To 'find Out If It Will Work Out' Is To Do It.

Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

When Someone Asks For Your Time, And You Put Your Phone Away To Talk To Them... That's Leadership.

I Find, When You're An Optimist, Life Has A Funny Way Of Looking After You.

Very Few People Or Companies Can Clearly Articulate Why They Do What They Do. By Why I Mean Your Purpose, Cause Or Belief - Why Does Your Company Exist? Why Do You Get Out Of Bed Every Morning? And Why Should Anyone Care?

Ideas Are Like Dreams; They Will Disappear Unless We Record Them. Write A Book, A Blog, Build A Company, Anything That Makes The Ideas Real.

We Are Only In Charge When We Are Willing To Let Others Take Charge.

Give Someone Responsibility And They Will Do Their Best. Make Them Accountable And They Will Do Even Better.

If I Walk Into A Room Of 500 People, My Standard Is, If I Can't Give 400 Or 450 Of You Something, A Language Or A New Way Of Seeing Something, Then I Have Failed. If I Get 100 Of You, I Am A Failure. I Have To Get A Majority.

The Responsibility Of The Company Is To Help The People, Grow As People. If We Can Do That, Then The Company Will Grow As A Company.

The Rank Of Office Is Not What Makes Someone A Leader. Leadership Is The Choice To Serve Others With Or Without Any Formal Rank.

It's Important To Slow Down, Every Now And Then, For No Other Reason Than To Call Someone To Say 'hi.' It Doesn't Have To Be A Long Conversation. Just Calling Out Of The Blue Does More To Let Someone Know You Still Care About Them Than Nearly Anything Else.

Great Leaders Must Have Two Things: A Vision Of The World That Does Not Yet Exist And The Ability To Communicate That Vision Clearly.

A Leader Must Be Inspired By The People Before A Leader Can Inspire The People.

The Responsibility Of Leadership Is Not To Come Up With All The Ideas But To Create An Environment In Which Great Ideas Can Thrive.

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Curiosity Is Essential For Progress. Only When We Look To Worlds Beyond Our Own Can We Really Know If There's Room For Improvement.

Our Goals Should Serve As Markers, Measurements Of The Progress We Make In Pursuit Of Something Greater Than Ourselves.

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Self Confidence

Innovation Is Not Born From The Dream, Innovation Is Born From The Struggle

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True Strength Is The Courage To Admit Our Weaknesses.

Selfish Is Easy. It's Sharing That Takes Courage.

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The Leaders Who Get The Most Out Of Their People Are The Leaders Who Care Most About Their People.

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When We Point To Obstacles We Inhibit Progress. When We Offer Solutions We Advance.

The Value We Provide Most To Others Is The Same Value We Appreciate Most From Others.

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Willing To Learn

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Doing The Right Thing

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Great Companies Don’t Hire Skilled People And Motivate Them, They Hire Already Motivated People And Inspire Them. People Are Either Motivated Or They Are Not. Unless You Give Motivated People Something To Believe In, Something Bigger Than Their Job To Work Toward, They Will Motivate Themselves To Find A New Job And You’ll Be Stuck With Whoever’s Left.

The U.s. Constitution Protects Our Privacy From The Prying Eyes Of Government. It Does Not, However, Protect Us From The Prying Eyes Of Companies And Corporations.

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Human Experience

When We Help Ourselves, We Find Moments Of Happiness. When We Help Others, We Find Lasting Fulfillment.

Humility, I Have Learned, Must Never Be Confused With Meekness. Humility Is Being Open To The Ideas Of Others.

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The Ability For A Group Of People To Do Remarkable Things Hinges On How Well Those People Can Pull Together As A Team.

We Can Make Up For Lost Money, But We Can't Make Up For Lost Time.

The Irony Is, The Advertising Industry Knows Everyone Hates What They Produce. This Is Why They Keep Looking For New Ways To Force People To Stay Tuned.

When You Show Up To Speak Publically, You Have To Show Up To Give. You Always Know The Ones Who Do And The Ones Who Don't.

People Will Do As They Are Told By Someone Who Outranks Them, But They Will Only Follow Someone They Believe In.

True Love Exists In Business. It's When Employee And Employer Are Amazingly Grateful To Have Each Other. We Should All Have True Love At Work.

More Information Is Always Better Than Less. When People Know The Reason Things Are Happening, Even If It's Bad News, They Can Adjust Their Expectations And React Accordingly. Keeping People In The Dark Only Serves To Stir Negative Emotions.

Managers Watch Over Our Numbers, Our Time And Our Results. Leaders Watch Over Us.

The True Value Of Networking Doesn't Come From How Many People We Can Meet But Rather How Many People We Can Introduce To Others.

There Is A Difference Between Giving Directions And Giving Direction.

Giving Directions

The Worst Leaders Are The Once That Think They Have To Know As Much Or More Than The People Who Work With Them. The Best Leaders Are The Once Who Know That Their Employees Know Hell Of A Lot More Than What They Know And Willing To Admit It Whilst Expressing The Value Of Their Employees.

Failure Is Not Tied To Money; It Is A Mindset. Failure Is When We Accept The Lot We Are Given.

Listening Is Not Understanding The Words Of The Question Asked, Listening Is Understanding Why The Question Was Asked In The First Place.

Great Leaders See Money As Fuel, Not A Destination.

All The Great Organizations In The World, All Have A Sense Of Why That Organization Does What It Does.

Walt Disney Had A Very Clear Sense Of Why. He Was About Happiness. Remember When Disney Was Founded, It Was During War. People Said That Life Sucked. And He Said, "no." He Was An Eternal Optimist Who Said: "life Is Beautiful. It's About Giving. It's About Family." Look What Happened. His Cause Grew And People Committed Themselves To Helping Him Grow The Disney Why And It Was Hugely Successful.

The Challenge Of The Unknown Future Is So Much More Exciting Than The Stories Of The Accomplished Past.

Hire People Inspired To Achieve Something Big Over People Who Demand Something Big Before They Feel Inspired.

Most Organizations Only Focus On What They Do And How They Do It - Tactics And Strategies - And They Aren't Even Aware That This Thing Called The Why Exists. Focusing On Only Two Pieces Of A Three Piece Puzzle Leaves An Organization, Or A Career, Inherently Out Of Balance. Being Out Of Balance, Only Operating On Two Of The Three Pieces, Shows Up In Different Ways - Increased Stress, Loss Of Passion, Obsession With What Your Competition Is Doing, Being Forced To Play The Price Game, Trouble Differentiating. These Are All Signs That The Why Is Missing.

Systems And Processes Are Essential To Keep The Crusade Going, But They Should Not Replace The Crusade.

Systems And Processes

The Only Time I Waste Is Time I Spend Doing Something That, In My Gut, I Know I Shouldn't. If I Choose To Spend Time Playing Video Games Or Sleeping In, Then It's Time Well Spent, Because I Chose To Do It. I Did It For A Reason - To Relax, To Decompress Or To Feel Good, And That Was What I Wanted To Do.

We Are All So Preoccupied With Ourselves. How Can I Get Happy, How Can I Find The Job I Love, How Can I Become A Millionaire, How Can Lose Weight. Yet, The Reality Is That Fulfillment, Success And All Of These Good Things Comes From Trying To Help Those That We Care About To Achieve Those Things.

A Boss Who Micromanages Is Like A Coach Who Wants To Get In The Game. Leaders Guide And Support And Then Sit Back To Cheer From The Sidelines.

We Should Invest In People Not Ideas. A Good Idea Is Often Destroyed By Bad People And Good People Can Always Make A Bad Idea Better.

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