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We Can Rationalize Anything And Easily Quit On Ourselves. Leadership Is Refusing To Quit On Others.

-Simon Sinek

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We Can Rationalize Anything

Simon Sinek

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We Can Rationalize Anything And Easily Quit On Ourselves. Leadership Is Refusing To Quit On Others.

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When I Was A Kid, I Was A Bit Of A Space Geek. I Loved The Space Program And All Things Nasa. I Would Read Books About Our Solar System; I Had Pictures Of The Space Shuttle On My Bedroom Wall. And Yes, I Even Went To Space Camp.

The Most Effective Leaders Are Actually Better At Guarding Against Danger When They Acknowledge It That It Exists. Cowards, In Contrast, Cling To The Hope That Failure Will Never Happen And May Be Sloppy In The Face Of Danger - Not Because They Don't Acknowledge That It Exists, But Because They Are Just Too Afraid Of It To Look It In The Eye.

Sometimes Spending Time With Someone Who Is Perceived As 'successful' Can Make Us Feel Less Successful.

We Very Often Confuse Personality With Leadership.

Republicans Are Completely Befuddled By Obama's 'star Power' And Don't Seem To Have A Clear Or Effective Strategy To Compete.

What's Important To Me Is That I Put Messages Out, Whether It's A Ted Talk, Whether It's A Book.

Leadership Is A Way Of Thinking, A Way Of Acting And, Most Importantly, A Way Of Communicating.

Because A True Sense Of Purpose Is Deeply Emotional, It Serves As A Compass To Guide Us To Act In A Way Completely Consistent With Our Values And Beliefs. Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

There Are Leaders And There Are Those Who Lead. Leaders Hold A Position Of Power Or Influence. Those Who Lead Inspire Us.

Position Of Power

The U.s. Constitution Protects Our Privacy From The Prying Eyes Of Government. It Does Not, However, Protect Us From The Prying Eyes Of Companies And Corporations.

If I Walk Into A Room Of 500 People, My Standard Is, If I Can't Give 400 Or 450 Of You Something, A Language Or A New Way Of Seeing Something, Then I Have Failed. If I Get 100 Of You, I Am A Failure. I Have To Get A Majority.

Our Goals Should Serve As Markers, Measurements Of The Progress We Make In Pursuit Of Something Greater Than Ourselves.

Directions Are Instructions Given To Explain How. Direction Is A Vision Offered To Explain Why.

I Don't Hire Any Companies Or Ask Any Of My Friends To Write Reviews For Me On Amazon When I Have A Book Come Out So They Can Drive Up My Ratings On Amazon. I Don't Have A Publicist.

Nobody Writes A Book To Get Rich. It's Like Speaking.

Life Is Beautiful Not Because Of The Things We See Or Do. Life Is Beautiful Because Of The People We Meet.

Life Is Beautiful

We Don't Learn Much When Everything Goes Right. We Learn The Most When Things Go Wrong.

When Things Go Wrong

Value Is A Perception Not A Calculation. Value Is Something People Feel, Not Something We Tell Them They Get

The Best Ideas Are The Honest Ones. Ones Born Out Of Personal Experience. Ones That Originated To Help A Few But Ended Up Helping Many.

Average Companies Give Their People Something To Work On. The Most Innovative Organizations Give Their People Something To Work Toward.

I Was A Nobody When I Met With The Publisher. Nobody Knew Who I Was. I Was Doing Some Speaking For Entrepreneurs. I Did Little Groups. I Had No Following.

Some See Risk As A Reason Not To Try. Some See It As An Obstacle To Overcome. The Risk Is The Same; To Try Or Not Depends On Your Perspective.

Hearing Is Listening To What Is Said. Listening Is Hearing What Isn't Said.

Mergers Are Like Marriages. They Are The Bringing Together Of Two Individuals. If You Wouldn't Marry Someone For The 'operational Efficiencies' They Offer In The Running Of A Household, Then Why Would You Combine Two Companies With Unique Cultures And Identities For That Reason?

Leaders Are The Ones Who Have The Courage To Go First, To Put Themselves At Personal Risk To Open A Path For Others To Follow.

Remember To Connect With People Now And Then. In Fact, Pick Up The Phone, Right Now, And Call A Friend For No Other Reason Than To Say Hi.

It Is Like When A Player Has A Slump, We Do Not Trade Them, We Coach Them. It Is The Same With Our Employees. The Best Leaders Come To The Aid Of Their People, Whose Performance Is Down. Not Come Down Harder On Them.

More Information Is Always Better Than Less. When People Know The Reason Things Are Happening, Even If It's Bad News, They Can Adjust Their Expectations And React Accordingly. Keeping People In The Dark Only Serves To Stir Negative Emotions.

We Are All So Preoccupied With Ourselves. How Can I Get Happy, How Can I Find The Job I Love, How Can I Become A Millionaire, How Can Lose Weight. Yet, The Reality Is That Fulfillment, Success And All Of These Good Things Comes From Trying To Help Those That We Care About To Achieve Those Things.

Tivo And Other Digital Recording Devices Have Confounded Advertisers. The Ad Industry Sees The Technology As A Threat To Their Product.

Leadership Is Not A Rank Or A Position, It Is A Choice - A Choice To Look After The Person To The Left Of Us & The Person To The Right Of Us.

Ideas Are Like Dreams; They Will Disappear Unless We Record Them. Write A Book, A Blog, Build A Company, Anything That Makes The Ideas Real.

Most People Think Leadership Is About Being In Charge. Most People Think Leadership Is About Having All The Answers And Being The Most Intelligent Person Or The Most Qualified Person In The Room. The Irony Is That It Is The Complete Opposite. Leadership Is About Empowering Others To Achieve Things They Did Not Think Possible. Leadership Is About Pointing In The Direction, Articulating A Vision Of The World That Does Not Yet Exist. Then Asking Help From Others To Insure That Vision Happens.

Being Driven Is Not The Same As Being Passionate. Passion Is A Love For The Journey. Drive Is A Need To Reach The Destination.

The Only Time I Waste Is Time I Spend Doing Something That, In My Gut, I Know I Shouldn't. If I Choose To Spend Time Playing Video Games Or Sleeping In, Then It's Time Well Spent, Because I Chose To Do It. I Did It For A Reason - To Relax, To Decompress Or To Feel Good, And That Was What I Wanted To Do.

If A Movement Is To Have An Impact It Must Belong To Those Who Join It, Not Those Who Lead It.

Though There Are Lessons That Can Be Learned About Becoming A Great Leader, Most Exist Inherently In The Bellies Of Those Who Lead.

Leadership Is Neither A Rank Nor A Title. It Is A Choice. The Choice To Provide Care And Protection For Those For Whom We Are Responsible.

To Become An Academic Expert Takes Years Of Studying. Academic Experts Are Experts In How And What Others Have Done. They Use Case Studies And Observation To Understand A Subject.

The Strong Bond Of Friendship Is Not Always A Balanced Equation; Friendship Is Not Always About Giving And Taking In Equal Shares. Instead, Friendship Is Grounded In A Feeling That You Know Exactly Who Will Be There For You When You Need Something, No Matter What Or When.

There Is A Difference Between Giving Directions And Giving Direction.

Giving Directions

So Much Of Starting A Business Or Affecting Change Is The Confidence And Courage To Simply Try.

Starting A Business

When People Are Financially Invested, They Want A Return. When People Are Emotionally Invested, They Want To Contribute.

The Most Important Thing To Do Before You Die Is Live.

Changing The World Takes More Than Everything Any One Person Knows, But Not More Than We Know Together.

We Should Always Choose To Work With People We Love. They Are The Ones Who Will Watch Our Back And Our Future.

If You Want To Be A Great Leader, Remember To Treat All People With Respect At All Times. For One, Because You Never Know When You'll Need Their Help. And Two, Because It's A Sign You Respect People, Which All Great Leaders Do.

Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

If You Don't Understand People, You Don't Understand Business.

There's Only One Of Me. With You Using The Why In The Center Of Your Work Helps Me.

Vision Is A Destination - A Fixed Point To Which We Focus All Effort. Strategy Is A Route - An Adaptable Path To Get Us Where We Want To Go.

Work With People Who Believe What You Believe.

Don't Wait For Perfection Before You Start. Start Somewhere So You Can Have Something Tangible You Can Work To Perfect.

I've Been Dogmatic To Use Myself As A Case Study.

Putting Yourself First Is Not Selfish. Quite The Opposite. You Must Put Your Happiness And Health First Before You Can Be Of Help To Anyone Else.

Spending Too Much Time Focused On Others' Strengths Leaves Us Feeling Weak. Focusing On Our Own Strengths Is What, In Fact, Makes Us Strong.

Stress And Anxiety At Work Have Less To Do With The Work We Do And More To Do With Weak Management And Leadership.

I'm Pretty Confident The Why Works Now. When It First Began, Somebody Said To Me: "will This Work In Big Business?" I Said, "i Don't Know. Let's Try." Somebody Said Will This Work In Entrepreneurs, Relationships Or Government And Military. I Said, "i Don't Know. Let's Try." I Kept Applying The Scientific Method. I Had A Theory. I Kept Applying That Theory, Looking For Opportunities To Fail And It Kept Working.

Our Reputations Do Not Come From How We Talk About Ourselves. Our Reputations Come From How Others Talk About Us.

Start With Why. And Work Really Hard To Make Sure You're Consistent.

What Good Is An Idea If It Remains An Idea? Try. Experiment. Iterate. Fail. Try Again. Change The World.

Stories Are Attempts To Share Our Values And Beliefs. Storytelling Is Worthwhile When It Tells What We Stand For.

Truly Human Leadership Protects An Organization From The Internal Rivalries That Can Shatter A Culture. When We Have To Protect Ourselves From Each Other, The Whole Organization Suffers. But When Trust And Cooperation Thrive Internally, We Pull Together And The Organization Grows Stronger As A Result.

A True Friend Is Someone With Whom Protocol Is No Longer Necessary.

The Worst Leaders Are The Once That Think They Have To Know As Much Or More Than The People Who Work With Them. The Best Leaders Are The Once Who Know That Their Employees Know Hell Of A Lot More Than What They Know And Willing To Admit It Whilst Expressing The Value Of Their Employees.

Vision Is The Ability To Talk About The Future With Such Clarity It Is As If We Are Talking About The Past.

It's Better To Have A Great Team Than A Team Of Greats.

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year.

The Challenge Of The Unknown Future Is So Much More Exciting Than The Stories Of The Accomplished Past.

Focus On Money And We Will Make Money. Focus On Impact And We Will Make An Impact.

If You Talk About What You Believe, You Will Attract Those Who Believe What You Believe.

The People Who Say,"what Guarantee Do I Have?" I Walk Away. I'll Get You Later.

Academic Experts May Not Be Good At Doing What They Are Experts In Themselves, But They Are Good At Explaining The Subject Matter To Others. They Write Books, Teach Courses And Offer Lessons And Give Steps Others Can Follow.

Progress And Innovation Happen When You Set Unrealistic Goals.

Dream Big. Start Small. But Most Of All, Start.

A Group Of Followers Has Strength Because Of Its Numbers. A Following Has Power Because Of Its Beliefs.

Most Organizations Only Focus On What They Do And How They Do It - Tactics And Strategies - And They Aren't Even Aware That This Thing Called The Why Exists. Focusing On Only Two Pieces Of A Three Piece Puzzle Leaves An Organization, Or A Career, Inherently Out Of Balance. Being Out Of Balance, Only Operating On Two Of The Three Pieces, Shows Up In Different Ways - Increased Stress, Loss Of Passion, Obsession With What Your Competition Is Doing, Being Forced To Play The Price Game, Trouble Differentiating. These Are All Signs That The Why Is Missing.

Systems And Processes Are Essential To Keep The Crusade Going, But They Should Not Replace The Crusade.

Systems And Processes

We Call Them Leaders Because They Go First, Because They Take The Risk Before Anybody Else Does, Because They Will Choose To Sacrifice So Their People Will Be Safe And Protected.

We Become Leaders When We Accept The Responsibility To Protect Those In Our Care.

Why Did We Start Doing What We’re Doing In The First Place, And What Can We Do To Bring Our Cause To Life Considering All The Technologies And Market Opportunities Available Today?

Emails Get Reactions. Phone Calls Start Conversations.

Selfish Is Easy. It's Sharing That Takes Courage.

The New Is Threatening To Those Who Have Mastered The Old.

Believing That Your Competition Is Stronger And Better Than You Pushes You To Better Yourselves.

There Are Leaders, And There Are Those Who Lead.

Authorities Act With Themselves In Mind. Leaders Act With Others In Mind. Authorities Take. Leaders Give. Authorities Die. Leaders Live On.

Leadership Is A Choice To Protect The Person To The Left Of Us, And Protect The Person To The Right Of Us, And Sometimes That May Come At A Cost. It May Cost Us Our Benefits, It May Cost Us Our Comfort, It May Sometimes Cost Us Our Perks, Whatever It Is, Credit.

Confidence Is Believing In Yourself. Arrogance Is Telling Others Youre Better Than They Are. Confidence Inspires. Arrogance Destroys.

If We Don't Give Things A Try, Nothing Will Get Off The Ground.

Pushing Yourself To Be The Best Is Unsustainable. Simply Push Yourself To Be Better Than The Day Before.

When We Are In Groups, When We Are Surrounded By People Who Believe What We Believe, Trust Emerges And Our Very Survival And Progress Goes Up.

Innovation Is Not Born From The Dream, Innovation Is Born From The Struggle

The Hardest Part Is Starting. Once You Get That Out Of The Way, You'll Find The Rest Of The Journey Much Easier.

Leadership Is Like Parenting.

There Are Two Kinds Of Experts: Academic Experts And Practical Experts. One Is Not Better Than The Other, But They Are Very Different, And Each Offers Very Different Value.

When You Compete Against Everyone Else, No One Wants To Help You. But When You Compete Against Yourself, Everyone Wants To Help You.

Working Hard For Something We Don't Care About Is Called Stress; Working Hard For Somthing We Love Is Called Passion.

The Future Is Only Scary If We Try To Avoid It.

The Responsibility Of The Company Is To Help The People, Grow As People. If We Can Do That, Then The Company Will Grow As A Company.

Our Survival Depends On Our Ability To Form Trusting Relationships.

Self Confidence Is The Ability To Exercise Restraint In The Face Of Disrespect And Still Show Respect In Response.

Self Confidence

All The Great Organizations In The World, All Have A Sense Of Why That Organization Does What It Does.

Look Down From As High As Possible. Look Ahead As Far As You Can See. Then Decide What To Do.

Decision Making

We Should Invest In People Not Ideas. A Good Idea Is Often Destroyed By Bad People And Good People Can Always Make A Bad Idea Better.

A Boss Who Micromanages Is Like A Coach Who Wants To Get In The Game. Leaders Guide And Support And Then Sit Back To Cheer From The Sidelines.

To Succeed Takes More Than The Desire To Win. It Also Takes The Acceptance That We Could Fail.

What I Understand About This Concept Of Why Is That It Functions Exactly The Same Way As Parenting Or Exercise Or Any Of These Things We Claim To Invest In.

The Ability For A Group Of People To Do Remarkable Things Hinges On How Well Those People Can Pull Together As A Team.

Great Leaders Give Everyone Something To Believe In, Not Something To Do.

If We Inspire People, They Will Give Us More Than We Asked For. If We Manipulate Them, They Will Give Us Exactly What We Paid For

Every One Of Us Has The Capacity To Lead.

The Goal Of Life Is Not To Have Our Lives Mean Something To Ourselves. The Goal Of Life Is To Have Our Lives Mean Something To Others.

I Go Into Every Meeting, Into Every Room And For Every Speech Understanding The Standard Deviation, The Bell Curve. I Know There Are About 10-15 Percent Of People In The Room, Who Say, "i've Been Trying To Say This For Years. Finally. I Agree. Yes, Yes, Yes." I Know There Are About 15 Percent Of The People In The Room Who Think I'm An Idiot, Who Think I Don't Know What I'm Talking About, Who Think I'm Naive Or I Have Oversimplified Everything. The Majority Who Are Open To The Ideal.

Success Comes When We Wake Up Every Day In That Never-ending Pursuit Of Why We Do What We Do.

Why We Do What We Do

We Should All Have An Opportunity To Feel A Part Of Something Not Just Have A Part In Something.

When We Are Selective About Doing Business Only With Those Who Believe In Our Why, Trust Emerges.

If You Sell What You Do, You're A Vendor. If You Sell Why You Do It, You're A Brand.

Organizations Should Say And Do The Things They Actually Believe.

Words May Inspire But Only Action Creates Change.

Leadership Isn't Answering The Questions Others Ask. Leadership Is Asking Others To Answer Their Own Questions.

Champions Are Not The Ones Who Always Win Races - Champions Are The Ones Who Get Out There And Try. And Try Harder The Next Time. And Even Harder The Next Time. 'champion' Is A State Of Mind. They Are Devoted. They Compete To Best Themselves As Much If Not More Than They Compete To Best Others. Champions Are Not Just Athletes.

Trust Has Two Dimensions: Competence And Integrity. We Will Forgive Mistakes Of Competence. Mistakes Of Integrity Are Harder To Overcome.

I'm Very Prescriptive About Who I Work With. I'm Very Clear About What I Believe. If They Believe What I Believe I Will Work With Them. If They Say Things Like, "convince Me We Should Do This." I Walk Away.

Of Course There Are People Out There Who Are Helping Others Find Their Why. Some Are Doing A Really Great Job And Some Are Doing A Not So Great Job. I Love The Fact There Are People Out There, And Consultants Out There Doing That.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

No One Knows Everything. But Together, We Know A Whole Lot.

If You're Looking For A Book That Will Spike In Sales And Then Go Away And Then Spike Again When It Comes Out In Paperback, Your Normal Model, I Definitely Won't Give You That.

If Everything Goes Right, We Get A Good Experience. If Everything Goes Wrong, We Get A Good Story.

Good Experiences

Leaders May Inspire, But Only When The People Decide To Act Does The Leader's Vision Become A Movement.

Inspire People To Do The Things That Inspire Them And, Together, We Can Change Our World.

Together We Can

I Like Stories Of The Classic Hero, Of Good Versus Evil, The Ones In Which The Good Guys Wear White And The Bad Guys Wear Black... And I Love A Good Sword Fight.

We Must Be Clear About Where We’re Going If We Want Anyone To Help Us Get There.

Knowledge Is Understanding Based On What Has Been Studied And Learned. Wisdom Is Understanding Based On What Has Been Felt And Experienced.

Halloween Is One Of My Favorite Days Of The Year. I Have A Strict Rule: I Don't Work On Halloween And I Won't Travel On Halloween. Not For Any Reason.

Communication Is Not About Speaking What We Think. Communication Is About Ensuring Others Hear What We Mean.

We Can Teach Only If We Are Willing To Learn.

Willing To Learn

If You Go To The Gym And You Come Home And Look Into The Mirror, You'll See Nothing. If You Go The Next Day And You Come Home, You Will See Nothing. In Fact Sometimes You're In Pain.

Taking A Job For The Cash Is Not As Important As Taking A Job For The Joy.

Leadership Is Not About The Next Election, It's About The Next Generation.

The Value Of Our Lives Is Not Determined By What We Do For Ourselves. The Value Of Our Lives Is Determined By What We Do For Others.

When We Have A Clear Sense Of Our Destination, We Can Be Flexible In The Route We Take To Reach It.

The Responsibility Of Leadership Is Not Taken, It Is Given. Only When Others Choose To Follow Us Can We Truly Lead.

The True Price Of Leadership Is The Willingness To Place The Needs Of Others Above Your Own. Great Leaders Truly Care About Those They Are Privileged To Lead And Understand That The True Cost Of The Leadership Privilege Comes At The Expense Of Self-interest.

Stories Are Our Attempts To Share Our Values & Beliefs With The Hopes That We May Attract Those Who Believe What We Believe. This Is The Basis Of Forming A Trusting Relationship. Story Telling, Therefor, Is Only Worthwhile When It Tells What You Stand For, Not What You Do.

We Can Not Lead An Organization, We Can Run An Organization. We Can Only Lead People.

The Responsibility Of Leadership Is Not To Come Up With All The Ideas But To Create An Environment In Which Great Ideas Can Thrive.

It Is Only From The People I've Had The Good Fortune To Meet That I Am Learning The Lessons To Guide Me. Baz Luhrmann, Director Of 'moulin Rouge,' For Example, Has A Childlike Curiosity About The World. He Doesn't Pretend To Know All The Answers - Quite The Opposite, In Fact. He Asks Loads Of Questions Of Everyone.

Happy Employees Ensure Happy Customers. And Happy Customers Ensure Happy Shareholders—in That Order.

The Only Way To 'find Out If It Will Work Out' Is To Do It.

People Who Believe I'm An Idiot Don't Hire Me And They Don't Call.

Offer Your Strengths To Others And You'll Be Amazed How Many People Offer Their Strengths To You.

The Value We Provide Most To Others Is The Same Value We Appreciate Most From Others.

Focus On Where You're Going And You'll Know What Steps To Take. Focus On The Steps You're Taking And You Won't Know Where You're Going.

You Have To Have A Patience For College.

When Or If We "quote, Unquote" Do Not Like Our Work, It Is Probably Because We Do Not Feel Safe Where We Go To Work. So When You Say, What Can We Do?, The Irony Is That The Best Thing We Can Do Is, Well One Option, Is To Quit.

If Our Leaders Are To Enjoy The Trappings Of Their Position In The Hierarchy, Then We Expect Them To Offer Us Protection. The Problem Is, For Many Of The Overpaid Leaders, We Know That They Took The Money And Perks And Didn’t Offer Protection To Their People. In Some Cases, They Even Sacrificed Their People To Protect Or Boost Their Own Interests. This Is What So Viscerally Offends Us. We Only Accuse Them Of Greed And Excess When We Feel They Have Violated The Very Definition Of What It Means To Be A Leader.

Wal-mart's Size And Scale Is So Vast They Literally Have The Ability To Change The Face Of The Entire Country. If Wal-mart Were To Make A Decision Tomorrow To Refuse To Sell A Single Product Made With Partially Hydrogenated Oils, For Example, We'd Probably See Rates From Heart Disease Decline A Few Years Later. That's How Powerful Wal-mart Is.

I Never Wanted To Be A Public Speaker.

In The Military, They Give Medals For People Who Are Willing To Sacrifice Themselves So That Others May Survive. In Business, We Give Bonuses To People Who Sacrifice Others.

Most Years, If You Were To Ask Me How Much I Make, The Genuine Answer Is That I Have No Clue. I Usually Find Out The Answer To That Question Once A Year, At Tax Time, When My Accountant Tells Me.

Generosity Is Doing Something For Someone Else Expecting Nothing In Return.

Leadership Is Not A Rank, It's A Choice.

Leadership Is A Choice. It's Not A Rank, It's A Choice. I Know Many People Who Are At The Top Of Their Organization Who Have Authority. We Have To Do What They Say Because They Have Authority Over Us. But They're Not Leaders. We Wouldn't Follow Them. They May Be At The Top Of The Company But They're Not Leaders.

Success Is When Reality Catches Up To Your Imagination.

Pure Pragmatism Can't Imagine A Bold Future. Pure Idealism Can't Get Anything Done. It Is The Delicate Blend Of Both That Drives Innovation.

The Value Of Emotions Comes From Sharing Them, Not Just Having Them.

I'm Interested In The Left Side Of The Bell Curve.

Outside Advice Can Only Tell You How A Decision Looks. Only You Can Know How It Feels. The Best Decisions Look And Feel Right.

Life Changes For The Better When We Realize That We Don't Have To Know Everything And We Don't Have To Pretend We Do.

Change For The Better

The Courage Of Leadership Is Giving Others The Chance To Succeed Even Though You Bear The Responsibility For Getting Things Done.

The Ones Who Show Up To Take, They Show Up And Say, "hi. My Name Is Steve. I'm An Expert In This And I've Studied This And I've Worked With These Clients." On Every Single Power Point Presentation, It Has Their Email, Their Twitter Handle And Their Facebook Account, So You Can Follow Them. At The End, They Tell You, "please Follow Me." When You Ask Them A Question, They Say, "well, I Could Tell You The Answer, But You Should Really Just Read My Book."

Anyone Who Achieves Any Kind Of Success, However You Want To Define It, Sometimes Can't Let Go Of It.

Leaders Volunteer To Go First Into Danger. Their Willingness To Sacrifice For Us Is The Reason We're Inspired To Follow.

Hire People Inspired To Achieve Something Big Over People Who Demand Something Big Before They Feel Inspired.

A Leader, First And Foremost, Is Human. Only When We Have The Strength To Show Our Vulnerability Can We Truly Lead.

A Leader Must Be Inspired By The People Before A Leader Can Inspire The People.

Great Leaders Are Willing To Sacrifice The Numbers To Save The People. Poor Leaders Sacrifice The People To Save The Numbers.

Great Companies Don’t Hire Skilled People And Motivate Them, They Hire Already Motivated People And Inspire Them. People Are Either Motivated Or They Are Not. Unless You Give Motivated People Something To Believe In, Something Bigger Than Their Job To Work Toward, They Will Motivate Themselves To Find A New Job And You’ll Be Stuck With Whoever’s Left.

If You Help One Person In The Room, You're An Abject Failure. You Have To Change Something.

Let Us Not Attack Those Who Disagree. Let Us Defend Those Who Follow.

We Have No Choice, We Must All Die. How We Live, However, Is Entirely Of Our Choosing.

You Have To Write A Book Because You Believe It Has Helped You, Because You Believe It Has Helped Others Personally And You Are Dying To Share With It Others Because You Know It Will Add Value To Their Lives. You Write It For Them Like A Gift. You Don't Want Anything From Them. You Don't Want Them To Do Anything For You. You Don't Even Care If They All Share The Book With Their Friends, They Don't All Have To Buy Them. You're Just Dying To Share This Idea With People. Your Challenge Is To Write It In A Way That Is Compelling, Enjoyable To Read So That They Will Get The Idea.

Don't Show Up To Prove. Show Up To Improve.

Great Leaders Don't Need To Act Tough. Their Confidence And Humility Serve To Underscore Their Toughness.

Don't Give To Get. Give To Inspire Others To Give.

The Ad Industry Thinks Their Clients Are Their Customers. They Think The Companies Who Pay For The Production Are The Ones They Are Supposed To Serve. So The Ads They Produce Make Their Clients Happy... But Infuriate The Rest Of Us.

The Primary Ingredient For Progress Is Optimism. The Unwavering Belief That Something Can Be Better Drives The Human Race Forward.

It Is A Luxury To Put Our Interests First. It Is An Honor To Put The Interests Of Others Before Our Own.

Make It About Them, Not About You.

Dr. King Gave The "i Have A Dream" Speech, Not The "i Have A Plan" Speech.

When I Was In College, My School Newspaper Accepted An Ad From A Holocaust Revisionist Organization. This Would Have Been Offensive On Most College Campuses Across The Country, But I Went To A School With A Very Large Jewish Population, So The Ad, As You Might Expect, Stirred Absolute Outrage.

You Are Authentic When Everything You Say And Everything You Do You Actually Believe.

We Think Leadership Is About Rank And Power, But Better To Think Of Leadership As The Responsibility For Other Human Beings. That Leadership And Rank May Not Go Together. So It Manifests In This Remarkable Way.

We Must All Try To Empathize Before We Criticize. Ask Someone What's Wrong Before Telling Them They Are Wrong.

Caring For Others

You Have To Have A Patience For Exercise. You Have To Have A Patience For College. You Have To Have A Patience For Relationships. Once The Momentum Gets Going It Takes On A Life All Of Its Own.

The Bad Leaders Are The Ones That Push Hard So They Can Gain, Who Brow Beat Us So That They Can Receive The Benefit Of Our Hard Work, Not So We Can Enjoy The Success

Great Leaders Don't See Themselves As Great; They See Themselves As Human.

Leaders Don't Look For Recognition From Others, Leaders Look For Others To Recognize.

Very Few People Or Companies Can Clearly Articulate Why They Do What They Do. By Why I Mean Your Purpose, Cause Or Belief - Why Does Your Company Exist? Why Do You Get Out Of Bed Every Morning? And Why Should Anyone Care?

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