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We Must Be Clear About Where We’re Going If We Want Anyone To Help Us Get There.

-Simon Sinek

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We Must Be Clear

Simon Sinek

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We Must Be Clear About Where We’re Going If We Want Anyone To Help Us Get There.

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The Single Best Machine To Measure Trust Is A Human Being. We Haven't Figured Out A Metric That Works Better Than Our Own Sort Of, Like, 'there's Something Fishy About You.'

Success Always Takes Help. Failure Is Done Alone.

Words May Inspire But Only Action Creates Change.

Panic Causes Tunnel Vision. Calm Acceptance Of Danger Allows Us To More Easily Assess The Situation And See The Options.

Disney Became Hated. It Became One Of The Evil Corporations. It Used To Be Loved. They Couldn't Hold Onto Talent; They Couldn't Attract Talent. Some Of Their Products Did Badly. The Californialand Project Was A $5 Billion Waste Of Money. They Couldn't Make It Work. The Magic Had Gone, No Pun Intended.

It Is Better To Disappoint People With The Truth Than To Appease Them With A Lie.

If A Movement Is To Have An Impact It Must Belong To Those Who Join It, Not Those Who Lead It.

I'm Interested In The Left Side Of The Bell Curve.

You Have To Be Careful What You Think You Know.

You Think You Know

I'd Rather Play In The Major Leagues And Have Some Bad Games Than Play Consistently Good Ball In The Minors.

Managers Watch Over Our Numbers, Our Time And Our Results. Leaders Watch Over Us.

Truly Human Leadership Protects An Organization From The Internal Rivalries That Can Shatter A Culture. When We Have To Protect Ourselves From Each Other, The Whole Organization Suffers. But When Trust And Cooperation Thrive Internally, We Pull Together And The Organization Grows Stronger As A Result.

The Responsibility Of The Company Is To Help The People, Grow As People. If We Can Do That, Then The Company Will Grow As A Company.

Never Opt For Change Simply To Leave Something You Don't Like. Change Works Best When You Go Toward Something, Even If It Is The Unknown.

Nike Doesn't Want To Make Products For Everyone - They Want To Make Products For Champions.

The Goal Of Business Should Not Be To Do Business With Anyone Who Simply Wants What You Have. It Should Be To Focus On The People Who Believe What You Believe. When We Are Selective About Doing Business Only With Those Who Believe In Our Why, Trust Emerges.

We Can't All Be Good At Everything. This Is Partly The Logic Behind Having A Team In The First Place, So Each Role Can Be Filled With The Person Best Suited For That Role And Together, Every Job And Every Strength Is Covered.

Leadership Is Not About Being In Charge. Leadership Is About Taking Care Of Those In Your Charge.

We Are Drawn To Leaders And Organizations That Are Good At Communicating What They Believe. Their Ability To Make Us Feel Like We Belong, To Make Us Feel Special, Safe And Not Alone Is Part Of What Gives Them The Ability To Inspire Us.

The People Who Say,"what Guarantee Do I Have?" I Walk Away. I'll Get You Later.

There Is A Difference Between Giving Directions And Giving Direction.

Giving Directions

A Team Is Not A Group Of People That Work Together. A Team Is A Group Of People That Trust Each Other.

We Should Always Choose To Work With People We Love. They Are The Ones Who Will Watch Our Back And Our Future.

People Don't Buy What You Do; They Buy Why You Do It And What You Do Simply Proves What You Believe.

New Ideas Need Audiences Like Flowers Need Bees. No Matter How Bright And Colorful, They Will Die Unless Others Work To Spread Them

To Operate Based On Conviction And Belief Requires An Acceptance That Your Actions Could Get You Fired. This Is Different From Pig-headed Bravado, And It Is Different From Putting The Company At Risk.

Vision Is The Ability To Talk About The Future With Such Clarity It Is As If We Are Talking About The Past.

Corporate Culture Matters. How Management Chooses To Treat Its People Impacts Everything - For Better Or For Worse.

Any Parent Who Tells Their Kids That They Can't Attend A School Play Or Go To A Soccer Match Because They Have To Work Is Kidding Themselves. It's Ok To Miss A Game Or Two Or A Performance Here And There, But It's Not All Right To Miss The Majority Of Them.

If We Don't Give Things A Try, Nothing Will Get Off The Ground.

Leading Is Not The Same As Being The Leader. Being The Leader Means You Hold The Highest Rank, Either By Earning It, Good Fortune Or Navigating Internal Politics. Leading, However, Means That Others Willingly Follow You—not Because They Have To, Not Because They Are Paid To, But Because They Want To.

Fight Against Something And You Focus On The Thing You Hate. Fight For Something And You Focus On The Thing You Love.

If You're Looking For A Book That Will Spike In Sales And Then Go Away And Then Spike Again When It Comes Out In Paperback, Your Normal Model, I Definitely Won't Give You That.

Leaders Volunteer To Go First Into Danger. Their Willingness To Sacrifice For Us Is The Reason We're Inspired To Follow.

A Leader Must Be Inspired By The People Before A Leader Can Inspire The People.

Average Companies Give Their People Something To Work On. The Most Innovative Organizations Give Their People Something To Work Toward.

We Must All Try To Empathize Before We Criticize. Ask Someone What's Wrong Before Telling Them They Are Wrong.

Caring For Others

The Value Of Experimentation Is Not The Trying. It's The Trying Again After The Experiment Fails.

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.

Pilots, To A Large Degree, Are Like Salesmen. They Have To Be Confident To Be Good At Their Jobs. They Have To Practice Relentlessly And Plan Out All The Scenarios Of The Things That Could Happen When They're Out There. Nothing Is More Important Than Preparation. They Are Also Mighty Competitive, Both As Individuals And As Squadrons.

It's Ok If Others Share Our Ideas As Long As They Build Upon Them. It's Called Progress.

Leaders Don't Look For Recognition From Others, Leaders Look For Others To Recognize.

Leadership Is A Choice To Protect The Person To The Left Of Us, And Protect The Person To The Right Of Us, And Sometimes That May Come At A Cost. It May Cost Us Our Benefits, It May Cost Us Our Comfort, It May Sometimes Cost Us Our Perks, Whatever It Is, Credit.

And When A Leader Embraces Their Responsibility To Care For People Instead Of Caring For Numbers, Then People Will Follow, Solve Problems And See To It That That Leader’s Vision Comes To Life The Right Way, A Stable Way And Not The Expedient Way.

My Challenge Is To Make Sure The Things I Say And The Things I Do Remain Consistent For As Often And As Long As Possible. My Why Is To Inspire People To Do The Things That Inspire Them So That Together We Can Change Our World. That's Why I Wake Up Every Single Day. I'm Agnostic To The Form It Takes: I Teach, I Write, I Speak, I Advise.

Together We Can

Leadership Is Like Exercise. Do It Everyday, The Results Take Time But You Will See Them. It's The Little Things.

Every One Of Us Has The Capacity To Lead.

In This Age Of Omniconnectedness, Words Like 'network,' 'community' And Even 'friends' No Longer Mean What They Used To. Networks Don't Exist On Linkedin. A Community Is Not Something That Happens On A Blog Or On Twitter. And A Friend Is More Than Someone Whose Online Status You Check.

Because A True Sense Of Purpose Is Deeply Emotional, It Serves As A Compass To Guide Us To Act In A Way Completely Consistent With Our Values And Beliefs. Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

Leadership Is About Empowering Others To Achieve Things They Did Not Think Possible.

Empowering Others

Walt Disney Had A Very Clear Sense Of Why. He Was About Happiness. Remember When Disney Was Founded, It Was During War. People Said That Life Sucked. And He Said, "no." He Was An Eternal Optimist Who Said: "life Is Beautiful. It's About Giving. It's About Family." Look What Happened. His Cause Grew And People Committed Themselves To Helping Him Grow The Disney Why And It Was Hugely Successful.

The Most Important Thing To Do Before You Die Is Live.

A Poor Leader Will Tell You How Many People Work For Them. A Great Leader Will Tell You How Many People They Work For.

When We Can Communicate From The Inside Out, We're Talking Directly To The Part Of The Brain That Controls Behavior, And Then We Allow People To Rationalize It With The Tangible Things We Say And Do. This Is Where Gut Decisions Come From.

Customers Will Never Love A Company Until Its Employees Love It First.

Work With People Who Believe What You Believe.

The Passion To Change The World For The Better Is A More Powerful Force Than Defense To Keep It The Same.

The Ad Industry Thinks Their Clients Are Their Customers. They Think The Companies Who Pay For The Production Are The Ones They Are Supposed To Serve. So The Ads They Produce Make Their Clients Happy... But Infuriate The Rest Of Us.

Tivo And Other Digital Recording Devices Have Confounded Advertisers. The Ad Industry Sees The Technology As A Threat To Their Product.

Wal-mart's Size And Scale Is So Vast They Literally Have The Ability To Change The Face Of The Entire Country. If Wal-mart Were To Make A Decision Tomorrow To Refuse To Sell A Single Product Made With Partially Hydrogenated Oils, For Example, We'd Probably See Rates From Heart Disease Decline A Few Years Later. That's How Powerful Wal-mart Is.

Our Reputations Do Not Come From How We Talk About Ourselves. Our Reputations Come From How Others Talk About Us.

Though There Are Lessons That Can Be Learned About Becoming A Great Leader, Most Exist Inherently In The Bellies Of Those Who Lead.

We Should Invest In People Not Ideas. A Good Idea Is Often Destroyed By Bad People And Good People Can Always Make A Bad Idea Better.

I Have Friends Who Are Majorly Into The Cosplay Culture And Have Urged Me To Go To A Convention For No Other Reason Than To Meet Others Like Me.

The Courage Of Leadership Is Giving Others The Chance To Succeed Even Though You Bear The Responsibility For Getting Things Done.

Life Changes For The Better When We Realize That We Don't Have To Know Everything And We Don't Have To Pretend We Do.

Change For The Better

To Succeed Takes More Than The Desire To Win. It Also Takes The Acceptance That We Could Fail.

When People Are Financially Invested, They Want A Return. When People Are Emotionally Invested, They Want To Contribute.

People Have Accused Me Of Only Working With Good Companies. No I Don't. I Work With Some Very Dysfunctional Companies Or Unbelievably Dysfunctional Organizations. The People That Bring Me In Know What They're Doing Won't Work For The Future. They Know They Want To Change And They Want To Change For The Right Reasons. They Believe What I Believe And That's Why They Called Me.

The Creatives Are Rarely Professional And The Professionals Are Rarely Creative.

We Are Only In Charge When We Are Willing To Let Others Take Charge.

Our Survival Depends On Our Ability To Form Trusting Relationships.

If We Were Good At Everything We Would Have No Need For Each Other.

We Need Each Other

The Reason We Grow Up To Be Healthy Adults Is Because Our Parents Played This Game Of Giving Us Responsibility, Disciplining Us When Necessary, Letting Us Try, Letting Us Fail. No Matter What We Know They Are There To Support Us And See Us Do Well. Leaders Are Exactly The Same.

The Most Basic Human Desire Is To Feel Like You Belong. Fitting In Is Important.

Focus On Money And We Will Make Money. Focus On Impact And We Will Make An Impact.

We Become Leaders When We Accept The Responsibility To Protect Those In Our Care.

A Leader's Job Is Not Just To Get The Best Out Of Their People-a Leader's Job Is To Make More Leaders.

Make It About Them, Not About You.

The Quality Of A Leader Cannot Be Judged By The Answers He Gives, But By The Questions He Asks.

Don't Show Up To Prove. Show Up To Improve.

I Find, When You're An Optimist, Life Has A Funny Way Of Looking After You.

Trust Emerges When We Have A Sense That Another Person Or Organization Is Driven By Things Other Than Their Own Self-gain.

Our Goals Should Serve As Markers, Measurements Of The Progress We Make In Pursuit Of Something Greater Than Ourselves.

Studies Show That Over 80 Percent Of Americans Do Not Have Their Dream Job. If More Knew How To Build Organizations That Inspire, We Could Live In A World In Which That Statistic Was The Reverse - A World In Which Over 80 Percent Of People Loved Their Jobs. People Who Love Going To Work Are More Productive And More Creative. They Go Home Happier And Have Happier Families. They Treat Their Colleagues And Clients And Customers Better. Inspired Employees Make For Stronger Companies And Stronger Economies.

The Goal Of Life Is Not To Have Our Lives Mean Something To Ourselves. The Goal Of Life Is To Have Our Lives Mean Something To Others.

Rule Books Tell People What To Do. Frameworks Guide People How To Act. Rule Books Insist On Discipline. Frameworks Allow For Creativity.

When A Leader Makes The Choice To Put The Safety And Lives Of The People Inside The Organization First, To Sacrifice Their Comforts And Sacrifice The Tangible Results, So That The People Remain And Feel Safe And Feel Like They Belong, Remarkable Things Happen.

Those Who Fear The New Are The Ones Who Have Mastered The Old.

Most People Think Leadership Is About Being In Charge. Most People Think Leadership Is About Having All The Answers And Being The Most Intelligent Person Or The Most Qualified Person In The Room. The Irony Is That It Is The Complete Opposite. Leadership Is About Empowering Others To Achieve Things They Did Not Think Possible. Leadership Is About Pointing In The Direction, Articulating A Vision Of The World That Does Not Yet Exist. Then Asking Help From Others To Insure That Vision Happens.

It Is Only From The People I've Had The Good Fortune To Meet That I Am Learning The Lessons To Guide Me. Baz Luhrmann, Director Of 'moulin Rouge,' For Example, Has A Childlike Curiosity About The World. He Doesn't Pretend To Know All The Answers - Quite The Opposite, In Fact. He Asks Loads Of Questions Of Everyone.

For Values Or Guiding Principles To Be Truly Effective They Have To Be Verbs. It's Not "integrity," It's "always Do The Right Thing." It's Not "innovation," It's "look At The Problem From A Different Angle." Articulating Our Values As Verbs Gives Us A Clear Idea - We Have A Clear Idea Of How To Act In Any Situation.

Guiding Principles

Ideas Are Like Dreams; They Will Disappear Unless We Record Them. Write A Book, A Blog, Build A Company, Anything That Makes The Ideas Real.

The U.s. Constitution Protects Our Privacy From The Prying Eyes Of Government. It Does Not, However, Protect Us From The Prying Eyes Of Companies And Corporations.

Progress Is More Important Than Perfection.

Only You Can Take Responsibility For Your Happiness..but You Can't Do It Alone. It's The Great Paradox Of Being Human.

I Look For The Hotels That Have Figured Out The Comfortable Balance - A Modern Room That Is Well Designed, And Really Clean Sheets.

Instead Of Showing Up To Let Everyone Know How Great We Are, Show Up To Find Out How Great Everyone Else Is.

True Love Is When Both People Think They Have The Better Half Of The Deal.

Those In Pursuit Of Why Are Inspired To Do What Is Right. Those In Pursuit Of What Are Driven To Do What Is Easy.

Some See Risk As A Reason Not To Try. Some See It As An Obstacle To Overcome. The Risk Is The Same; To Try Or Not Depends On Your Perspective.

The Cost Of Leadership Is Self-interest.

Spending Too Much Time Focused On Others' Strengths Leaves Us Feeling Weak. Focusing On Our Own Strengths Is What, In Fact, Makes Us Strong.

Dr. King Gave The "i Have A Dream" Speech, Not The "i Have A Plan" Speech.

It's Better To Go Slowly In The Right Direction Than Go Speeding Off In The Wrong Direction.

Wrong Direction

Right Direction

Communication Is Not About Speaking What We Think. Communication Is About Ensuring Others Hear What We Mean.

During World War Ii, The Pilot Losses Were Staggering. In Some Bombing Raids, As Many As 80% Of The Planes That Left Did Not Return.

I Don't Care About Convincing The People Who Think I'm Naive Or An Idiot.

I Don't Enjoy Eating Humble Pie; It Never Tastes Good. But I Do Appreciate It When It Happens.

A Group Of Followers Has Strength Because Of Its Numbers. A Following Has Power Because Of Its Beliefs.

The True Value Of Networking Doesn't Come From How Many People We Can Meet But Rather How Many People We Can Introduce To Others.

I'm Very Clear About What I Believe.

Leadership Isn't Answering The Questions Others Ask. Leadership Is Asking Others To Answer Their Own Questions.

When We Help Ourselves, We Find Moments Of Happiness. When We Help Others, We Find Lasting Fulfillment.

My Sister Made Certain Choices About The Life She Wanted. Those Choices Include A Steady Job, A Husband And Children. But Balance And Stability Come At A Cost. It Is Harder For Her To Be Spontaneous. It Is Harder To Just Up And Leave.

Generosity Is Doing Something For Someone Else Expecting Nothing In Return.

Poor Leaders Push Us Towards The Goal. Great Leaders Guide Us Through The Journey.

We Learn Most Not From All Of The Things That Go Right. We Learn Most When Everything Goes Wrong.

When We Have A Clear Sense Of Our Destination, We Can Be Flexible In The Route We Take To Reach It.

The Ability For A Group Of People To Do Remarkable Things Hinges On How Well Those People Can Pull Together As A Team.

People Who Believe I'm An Idiot Don't Hire Me And They Don't Call.

There Is No Decision That We Can Make That Doesn't Come With Some Sort Of Balance Or Sacrifice.

If We Inspire People, They Will Give Us More Than We Asked For. If We Manipulate Them, They Will Give Us Exactly What We Paid For

Authenticity Is More Than Speaking; Authenticity Is Also About Doing. Every Decision We Make Says Something About Who We Are.

Decisions We Make

Leadership Is Not Achieved By An Individual. Leadership Is Bestowed By The Group.

If You Talk About What You Believe, You Will Attract Those Who Believe What You Believe.

We Can Not Lead An Organization, We Can Run An Organization. We Can Only Lead People.

Don't Quit. Never Give Up Trying To Build The World You Can See, Even If Others Can't See It. Listen To Your Drum And Your Drum Only. It's The One That Makes The Sweetest Sound.

Changing The World Takes More Than Everything Any One Person Knows, But Not More Than We Know Together.

Leadership Is About Making People Feel Safe. When Someone Feels Heard, They Feel Safe.

When You Can Wake Up In The Morning And Feel Successful Whether Some End Goal Is Realized Or Not...that Is True Success.

Working Hard For Something We Don't Care About Is Called Stress; Working Hard For Somthing We Love Is Called Passion.

A Good Leader Shares Information, Even If They Don't Know The Whole Story. Without Any Information, People Create Their Own, Which Causes Fear And Paranoia.

Every Single Organization - Or Career, For That Matter - Exists On Three Levels: What You Do, How You Do It And Why You Do It.

Offer Someone The Opportunity To Rebuild A Company Or Reinvent An Industry As The Primary Incentive, And It Will Attract Those Drawn To The Challenge First And The Money Second.

Genius Is In The Idea. Impact, However, Comes From Action!

People Don't Buy What You Do; They Buy What You Stand For.

Great Marketing

Emails Get Reactions. Phone Calls Start Conversations.

I Know If I Persist It Will Pay Back In Dividends And It Always Does. What Starts To Happen Is Like Exercise, The Pain Goes Away. It Starts To Get Easier And The Weight Starts To Get Lighter And People Start To Notice A Difference In You And You Start To Notice A Difference In Yourself. You Find Your Ability To Make Decisions Is Easier; You Find You Are Inspired More Often. You Find Your Success Increases. You Find That Your Random Moments When You're In The Flow Are No Longer Random And You Can Control Them. Other People Notice The Difference.

If Everything Goes Right, We Get A Good Experience. If Everything Goes Wrong, We Get A Good Story.

Good Experiences

I Don't Hire Any Companies Or Ask Any Of My Friends To Write Reviews For Me On Amazon When I Have A Book Come Out So They Can Drive Up My Ratings On Amazon. I Don't Have A Publicist.

The Rank Of Office Is Not What Makes Someone A Leader. Leadership Is The Choice To Serve Others With Or Without Any Formal Rank.

Leadership Is A Choice. It's Not A Rank, It's A Choice. I Know Many People Who Are At The Top Of Their Organization Who Have Authority. We Have To Do What They Say Because They Have Authority Over Us. But They're Not Leaders. We Wouldn't Follow Them. They May Be At The Top Of The Company But They're Not Leaders.

A Company And Leaders Of The Company Have The Responsibility Of The Precious Lives Of All The Human Beings That Work There.

When I Was A Kid, I Was A Bit Of A Space Geek. I Loved The Space Program And All Things Nasa. I Would Read Books About Our Solar System; I Had Pictures Of The Space Shuttle On My Bedroom Wall. And Yes, I Even Went To Space Camp.

A Leader Without A Title Is Better Than A Title Without The Ability To Lead.

Greatness Starts With A Clear Vision Of The Future.

Visions Of The Future

Disney Is One Of The Best Hotel Companies In The World. Yet They Have Never And Will Never Open A Casino On The Vegas Strip.

The Irony Is That The Best Thing We Can Do Is, Well One Option, Is To Quit Job We Don't Like. You Don't Always Have To Quit, And Quite Frankly, Option Two Is To Try To Help Others Solve The Problem That You Are Struggling With.

There Are Two Types Of Claims: Those Based On Hard Numbers And Those Based On Slippery Numbers.

When You Start With Why, Which Decision You Make Becomes Very Easy. It Is So Hard To Do When You May Suffer A Short Term Loss Or You May Lose Out On Some Short Term Gain. But In The Long Run It's Way More Powerful And Way More Stable.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

So Much Of Starting A Business Or Affecting Change Is The Confidence And Courage To Simply Try.

Starting A Business

Authorities Act With Themselves In Mind. Leaders Act With Others In Mind. Authorities Take. Leaders Give. Authorities Die. Leaders Live On.

Achievement Happens When We Pursue And Attain What We Want. Success Comes When We Are In Clear Pursuit Of Why We Want It.

If You're Going To Undertake Any Project, Like A Book, You Have To Show Up To Give.

We Live In Times Of High Stress. Messages That Are Simple, Messages That Are Inspiring, Messages That Are Life-affirming, Are A Welcome Break From Our Real Lives.

There Is A Difference Between Running With All Your Heart With Your Eyes Closed And Running With All Your Heart With Your Eyes Wide Open.

Leadership Is About Pointing In The Direction, Articulating A Vision Of The World That Does Not Yet Exist. Then Asking Help From Others To Insure That Vision Happens.

Too Many People Write Books Because They Want To Be A New York Times Best-seller. They Want The Glory And The Fame.

Leaders May Inspire, But Only When The People Decide To Act Does The Leader's Vision Become A Movement.

The Value Of Emotions Comes From Sharing Them, Not Just Having Them.

Confidence Is Believing In Yourself. Arrogance Is Telling Others Youre Better Than They Are. Confidence Inspires. Arrogance Destroys.

Stand For People. Not A Product Or Service Or Metric Or Number. If We Stand For Real, Living, Breathing People, We Will Change The World.

Being Driven Is Not The Same As Being Passionate. Passion Is A Love For The Journey. Drive Is A Need To Reach The Destination.

The New Is Threatening To Those Who Have Mastered The Old.

Sometimes Spending Time With Someone Who Is Perceived As 'successful' Can Make Us Feel Less Successful.

Leaders Don’t Complain About What’s Not Working. Leaders Celebrate What Is Working And Work To Amplify It.

All The Perks, All The Benefits And Advantages You May Get For The Rank Or Position You Hold, They Aren’t Meant For You. They Are Meant For The Role You Fill. And When You Leave Your Role, Which Eventually You Will, They Will Give The Ceramic Cup To The Person Who Replaces You. Because You Only Ever Deserved A Styrofoam Cup.

Great Communicators Don't Just Hear The Words. Great Communicators Hear The Meaning Behind The Words

Knowledge Is Understanding Based On What Has Been Studied And Learned. Wisdom Is Understanding Based On What Has Been Felt And Experienced.

Focus On Long Term Success But Be Willing To Make Short Term Adjustments To Get There

Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

When You Compete Against Everyone Else, No One Wants To Help You. But When You Compete Against Yourself, Everyone Wants To Help You.

How Can You Help The Human Race Progress?

What Good Is An Idea If It Remains An Idea? Try. Experiment. Iterate. Fail. Try Again. Change The World.

You'll Never See The President Carry His Own Luggage, And Why? Because Even Though We Know He Has Luggage, It Would Reduce His Stature If He Was Too Much Like Us. We Need To Think Of Our Leaders As Being Above Us, Even Though They Must Still Relate To Us.

Success Is When Reality Catches Up To Your Imagination.

We Can Rationalize Anything And Easily Quit On Ourselves. Leadership Is Refusing To Quit On Others.

There Are Leaders, And There Are Those Who Lead.

I Was Always Curious Why Certain Marketing Worked And Some Marketing Did Not.

My Job Is To Preach And Preach And Preach.

Employees Represent An Opportunity To Inspire Not A Burden To Carry.

Good Listeners Have A Huge Advantage. For One, When They Engage In Conversation, They Make People 'feel' Heard. They 'feel' That Someone Really Understands Their Wants, Needs And Desires. And For Good Reason; A Good Listener Does Care To Understand.

Leadership Is Not A Rank, It's A Choice.

You Are Authentic When Everything You Say And Everything You Do You Actually Believe.

Good Leadership Is Hard To Measure On A Daily Basis Which Is Why So Many Default To Doing What's Easy To Measure Instead.

Good Leadership

The True Value Of A Leader Is Not Measured By The Work They Do. A Leader's True Value Is Measured By The Work They Inspire Others To Do.

Stories Are Our Attempts To Share Our Values & Beliefs With The Hopes That We May Attract Those Who Believe What We Believe. This Is The Basis Of Forming A Trusting Relationship. Story Telling, Therefor, Is Only Worthwhile When It Tells What You Stand For, Not What You Do.

Listening Is Not Understanding The Words Of The Question Asked, Listening Is Understanding Why The Question Was Asked In The First Place.

Taking A Job For The Cash Is Not As Important As Taking A Job For The Joy.

Halloween Is One Of My Favorite Days Of The Year. I Have A Strict Rule: I Don't Work On Halloween And I Won't Travel On Halloween. Not For Any Reason.

Though We May Have Desires Or Bold Goals, For Whatever Reason, Most Of Us Don't Think We Can Achieve Something Beyond What We're Qualified To Achieve. Why, I Ask, Do We Let Reality Interfere With Our Dreams?

We Pursue Exercise Even Though Empirically We See No Benefit From The Energy We're Spending And We're Hurting. So Empirically We Should Quit. The Why Is Exactly The Same Thing. You Persist Even Though There Are Some Short-term Stresses And Even Though There Is Some Uncertainty.

Happy Employees Ensure Happy Customers. And Happy Customers Ensure Happy Shareholders—in That Order.

Mergers Are Like Marriages. They Are The Bringing Together Of Two Individuals. If You Wouldn't Marry Someone For The 'operational Efficiencies' They Offer In The Running Of A Household, Then Why Would You Combine Two Companies With Unique Cultures And Identities For That Reason?

We Call Them Leaders Because They Go First, Because They Take The Risk Before Anybody Else Does, Because They Will Choose To Sacrifice So Their People Will Be Safe And Protected.

My Concern Is That We Live In An Economy In Which Stabbing Someone And Waiting For Them To Complain Before We Remove The Knife Has Become The Normal Way Of Doing Business. When Did We Lose Sight Of The Fact That It's Not Nice To Stab People In The First Place?

Don't Give To Get. Give To Inspire Others To Give.

Babe Ruth Was Not Afraid To Strike Out. And It Was This Fearlessness That Contributed To His Remarkable Career.

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