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Optimists Focus On The Place They Are Going. Pessimists Focus On The Obstacles Along The Route. To Become An Optimist Simply Look Ahead.

-Simon Sinek

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Optimists Focus On The

Simon Sinek

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Optimists Focus On The Place They Are Going. Pessimists Focus On The Obstacles Along The Route. To Become An Optimist Simply Look Ahead.

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Leadership Is Like Parenting.

Generosity Is Doing Something For Someone Else Expecting Nothing In Return.

What You Do Is Proof Of What You Believe.

You Have To Have A Patience For Exercise. You Have To Have A Patience For College. You Have To Have A Patience For Relationships. Once The Momentum Gets Going It Takes On A Life All Of Its Own.

Don't Show Up To Prove. Show Up To Improve.

What Good Is An Idea If It Remains An Idea? Try. Experiment. Iterate. Fail. Try Again. Change The World.

There's Only One Of Me. With You Using The Why In The Center Of Your Work Helps Me.

We Should Never Change Our Minds About Where We Are Going, But Always Be Curious About Different Ways To Get There.

The Ones Who Show Up To Take, They Show Up And Say, "hi. My Name Is Steve. I'm An Expert In This And I've Studied This And I've Worked With These Clients." On Every Single Power Point Presentation, It Has Their Email, Their Twitter Handle And Their Facebook Account, So You Can Follow Them. At The End, They Tell You, "please Follow Me." When You Ask Them A Question, They Say, "well, I Could Tell You The Answer, But You Should Really Just Read My Book."

A Leader's Job Is Not To Do The Work For Others; It's To Help Others Figure Out How To Do It Themselves, To Get Things Done And To Succeed Beyond What They Thought Possible.

I'd Rather Play In The Major Leagues And Have Some Bad Games Than Play Consistently Good Ball In The Minors.

It Is Not The Genius At The Top Giving Directions That Makes People Great. It Is Great People That Make The Guy At The Top Look Like A Genius.

There Is A Difference Between Giving Directions And Giving Direction.

Giving Directions

When We Accept The Fact That We Can't Do Everything, We Are More Willing To Ask For And Accept Help When We Do Anything.

Leadership Is Like Exercise. Do It Everyday, The Results Take Time But You Will See Them. It's The Little Things.

The Worst Leaders Are The Once That Think They Have To Know As Much Or More Than The People Who Work With Them. The Best Leaders Are The Once Who Know That Their Employees Know Hell Of A Lot More Than What They Know And Willing To Admit It Whilst Expressing The Value Of Their Employees.

True #leadership Isn't The Bastion Of A Few Who Sit At The Top ... We All Need To Step Up, Take The Risk And Put Our Interests Second-not Always-but When It Counts.

Progress Is More Important Than Perfection.

The Irony Is, The Advertising Industry Knows Everyone Hates What They Produce. This Is Why They Keep Looking For New Ways To Force People To Stay Tuned.

Disney Became Hated. It Became One Of The Evil Corporations. It Used To Be Loved. They Couldn't Hold Onto Talent; They Couldn't Attract Talent. Some Of Their Products Did Badly. The Californialand Project Was A $5 Billion Waste Of Money. They Couldn't Make It Work. The Magic Had Gone, No Pun Intended.

The More You Inspire, The More People Will Inspire You.

We Can Make Up For Lost Money, But We Can't Make Up For Lost Time.

My Challenge Is To Make Sure The Things I Say And The Things I Do Remain Consistent For As Often And As Long As Possible. My Why Is To Inspire People To Do The Things That Inspire Them So That Together We Can Change Our World. That's Why I Wake Up Every Single Day. I'm Agnostic To The Form It Takes: I Teach, I Write, I Speak, I Advise.

Together We Can

I Was A Nobody When I Met With The Publisher. Nobody Knew Who I Was. I Was Doing Some Speaking For Entrepreneurs. I Did Little Groups. I Had No Following.

If You're Going To Undertake Any Project, Like A Book, You Have To Show Up To Give.

In The Military, They Give Medals For People Who Are Willing To Sacrifice Themselves So That Others May Survive. In Business, We Give Bonuses To People Who Sacrifice Others.

Remaining Calm In Times Of Desperation Makes Way For Opportunity.

Good Marketing Offers Us A View Of The World. Bad Marketing Offers Us A Product To Buy.

When People Are Financially Invested, They Want A Return. When People Are Emotionally Invested, They Want To Contribute.

Academic Experts May Not Be Good At Doing What They Are Experts In Themselves, But They Are Good At Explaining The Subject Matter To Others. They Write Books, Teach Courses And Offer Lessons And Give Steps Others Can Follow.

What We Do For Others Has A Direct Impact On How We Feel About Ourselves.

Don't Wait For Perfection Before You Start. Start Somewhere So You Can Have Something Tangible You Can Work To Perfect.

The Single Best Machine To Measure Trust Is A Human Being. We Haven't Figured Out A Metric That Works Better Than Our Own Sort Of, Like, 'there's Something Fishy About You.'

Instead Of Showing Up To Let Everyone Know How Great We Are, Show Up To Find Out How Great Everyone Else Is.

I Don't Consider Myself An Expert In The Why. I Don't Consider Myself An Expert In Leadership. I Consider Myself A Student Of Leadership And I Consider Myself A Student Of The Why. I'm Constantly Learning And I'm Constantly Looking For Opportunities Where It It Will Fail.

Halloween Is One Of My Favorite Days Of The Year. I Have A Strict Rule: I Don't Work On Halloween And I Won't Travel On Halloween. Not For Any Reason.

What Good Is It To Have A Belly If There's No Fire In It? Wake Up, Drink Your Passion, Light A Match And Get To Work.

Truly Human Leadership Protects An Organization From The Internal Rivalries That Can Shatter A Culture. When We Have To Protect Ourselves From Each Other, The Whole Organization Suffers. But When Trust And Cooperation Thrive Internally, We Pull Together And The Organization Grows Stronger As A Result.

Some See Risk As A Reason Not To Try. Some See It As An Obstacle To Overcome. The Risk Is The Same; To Try Or Not Depends On Your Perspective.

Give Someone Responsibility And They Will Do Their Best. Make Them Accountable And They Will Do Even Better.

I Don't Care About Convincing The People Who Think I'm Naive Or An Idiot.

True Love Exists In Business. It's When Employee And Employer Are Amazingly Grateful To Have Each Other. We Should All Have True Love At Work.

It Is Only From The People I've Had The Good Fortune To Meet That I Am Learning The Lessons To Guide Me. Baz Luhrmann, Director Of 'moulin Rouge,' For Example, Has A Childlike Curiosity About The World. He Doesn't Pretend To Know All The Answers - Quite The Opposite, In Fact. He Asks Loads Of Questions Of Everyone.

Poor Leaders Push Us Towards The Goal. Great Leaders Guide Us Through The Journey.

It's Ok If Others Share Our Ideas As Long As They Build Upon Them. It's Called Progress.

Only You Can Take Responsibility For Your Happiness..but You Can't Do It Alone. It's The Great Paradox Of Being Human.

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I'm Interested In The Left Side Of The Bell Curve.

If Somebody Wants To Learn Their Why, Either You Help Them Or Send Them Over To Their Course. All Of This Stuff Helps.

Leading Is Not The Same As Being The Leader. Being The Leader Means You Hold The Highest Rank, Either By Earning It, Good Fortune Or Navigating Internal Politics. Leading, However, Means That Others Willingly Follow You—not Because They Have To, Not Because They Are Paid To, But Because They Want To.

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I Never Imagined Working With Ceos, Congressmen Or The Military, Yet I Make Regular Visits To The Pentagon, Stop By The Capitol Now And Then And Sit Down With Leaders Of All Kinds Of Companies.

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A Friend Is An Emotional Bond, Just Like Friendship Is A Human Experience.

Human Experience

What I Thought I Developed All Of Those Years Ago Was A Pattern To Understand Communication.

If You're Looking For A Book That Will Spike In Sales And Then Go Away And Then Spike Again When It Comes Out In Paperback, Your Normal Model, I Definitely Won't Give You That.

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The Challenge Of The Unknown Future Is So Much More Exciting Than The Stories Of The Accomplished Past.

Changing The World Takes More Than Everything Any One Person Knows, But Not More Than We Know Together.

The Hardest Part Is Starting. Once You Get That Out Of The Way, You'll Find The Rest Of The Journey Much Easier.

We Don't Learn Much When Everything Goes Right. We Learn The Most When Things Go Wrong.

When Things Go Wrong

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It Is Better To Disappoint People With The Truth Than To Appease Them With A Lie.

We Think Leadership Is About Rank And Power, But Better To Think Of Leadership As The Responsibility For Other Human Beings. That Leadership And Rank May Not Go Together. So It Manifests In This Remarkable Way.

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We Pursue Exercise Even Though Empirically We See No Benefit From The Energy We're Spending And We're Hurting. So Empirically We Should Quit. The Why Is Exactly The Same Thing. You Persist Even Though There Are Some Short-term Stresses And Even Though There Is Some Uncertainty.

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I Cannot Tell You How Long It Takes For Your Exercise To Work. If You Haven't Seen Any Results In A Year Or Six Months You're Doing Something Wrong.

Of Course There Are People Out There Who Are Helping Others Find Their Why. Some Are Doing A Really Great Job And Some Are Doing A Not So Great Job. I Love The Fact There Are People Out There, And Consultants Out There Doing That.

Nike Doesn't Want To Make Products For Everyone - They Want To Make Products For Champions.

Value Is A Perception Not A Calculation. Value Is Something People Feel, Not Something We Tell Them They Get

Fight Against Something And You Focus On The Thing You Hate. Fight For Something And You Focus On The Thing You Love.

When A Leader Makes The Choice To Put The Safety And Lives Of The People Inside The Organization First, To Sacrifice Their Comforts And Sacrifice The Tangible Results, So That The People Remain And Feel Safe And Feel Like They Belong, Remarkable Things Happen.

A Why Has To Be For Others. It's Something You Give To The World. It's The Reason Your Friends Love You Because This Is The Thing That You Give Them And It Fulfills Them. This Is The Reason Your Clients Love You Or Your Fans Love You Because You Give Them Something. It's Something To Offer, That's What The Why Is.

Every Single Organization - Or Career, For That Matter - Exists On Three Levels: What You Do, How You Do It And Why You Do It.

When I Present, I Cheat. I Only Talk About Things I Care About.

There Are Two Types Of Claims: Those Based On Hard Numbers And Those Based On Slippery Numbers.

I Try To Find, Celebrate And Teach Leaders How To Build Platforms That Will Inspire Others.

The Next Time Someone Starts Listing All The Reasons An Idea Won't Work Or Can't Happen, Ask Them To Give 3 Reasons It Can.

Never Opt For Change Simply To Leave Something You Don't Like. Change Works Best When You Go Toward Something, Even If It Is The Unknown.

Don't Quit. Never Give Up Trying To Build The World You Can See, Even If Others Can't See It. Listen To Your Drum And Your Drum Only. It's The One That Makes The Sweetest Sound.

Leadership Is Not About Being In Charge. Leadership Is About Taking Care Of Those In Your Charge.

We Should Always Choose To Work With People We Love. They Are The Ones Who Will Watch Our Back And Our Future.

In This Age Of Omniconnectedness, Words Like 'network,' 'community' And Even 'friends' No Longer Mean What They Used To. Networks Don't Exist On Linkedin. A Community Is Not Something That Happens On A Blog Or On Twitter. And A Friend Is More Than Someone Whose Online Status You Check.

Champions Are Not The Ones Who Always Win Races - Champions Are The Ones Who Get Out There And Try. And Try Harder The Next Time. And Even Harder The Next Time. 'champion' Is A State Of Mind. They Are Devoted. They Compete To Best Themselves As Much If Not More Than They Compete To Best Others. Champions Are Not Just Athletes.

Authenticity Is About Imperfection. And Authenticity Is A Very Human Quality. To Be Authentic Is To Be At Peace With Your Imperfections. The Great Leaders Are Not The Strongest, They Are The Ones Who Are Honest About Their Weaknesses. The Great Leaders Are Not The Smartest; They Are The Ones Who Admit How Much They Don't Know. The Great Leaders Can't Do Everything; They Are The Ones Who Look To Others To Help Them. Great Leaders Don't See Themselves As Great; They See Themselves As Human.

The Irony Is That The Best Thing We Can Do Is, Well One Option, Is To Quit Job We Don't Like. You Don't Always Have To Quit, And Quite Frankly, Option Two Is To Try To Help Others Solve The Problem That You Are Struggling With.

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Great Leaders See Money As Fuel, Not A Destination.

The Value Of Our Lives Is Not Determined By What We Do For Ourselves. The Value Of Our Lives Is Determined By What We Do For Others.

Pure Pragmatism Can't Imagine A Bold Future. Pure Idealism Can't Get Anything Done. It Is The Delicate Blend Of Both That Drives Innovation.

Anyone Can Sell Product By Dropping Their Prices, But It Does Not Breed Loyalty.

Authorities Act With Themselves In Mind. Leaders Act With Others In Mind. Authorities Take. Leaders Give. Authorities Die. Leaders Live On.

Some In Management Positions Operate As If They Are In A Tree Of Monkeys. They Make Sure That Everyone At The Top Of The Tree Looking Down Sees Only Smiles. But All Too Often, Those At The Bottom Looking Up See Only Asses.

Truly Effective And Inspiring Leaders Aren’t Actually Driven To Lead People; They Are Driven To Serve Them.

The Ad Industry Thinks Their Clients Are Their Customers. They Think The Companies Who Pay For The Production Are The Ones They Are Supposed To Serve. So The Ads They Produce Make Their Clients Happy... But Infuriate The Rest Of Us.

It Doesn't Matter How Much We Know, It Matters How Clearly Others Can Understand What We Know.

What's Important To Me Is That I Put Messages Out, Whether It's A Ted Talk, Whether It's A Book.

You [should] Persist Even Though There Are Some Short-term Stresses And Even Though There Is Some Uncertainty, Because It's The Right Thing To Do.

Stories Are Attempts To Share Our Values And Beliefs. Storytelling Is Worthwhile When It Tells What We Stand For.

A Team Is Not A Group Of People That Work Together. A Team Is A Group Of People That Trust Each Other.

Great Communicators Don't Just Hear The Words. Great Communicators Hear The Meaning Behind The Words

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Spending Time With The Military Certainly Lends Itself To Some Remarkable Experiences, And I've Been Privileged To Have Had My Share.

Confidence Is Believing In Yourself. Arrogance Is Telling Others Youre Better Than They Are. Confidence Inspires. Arrogance Destroys.

Though There Are Lessons That Can Be Learned About Becoming A Great Leader, Most Exist Inherently In The Bellies Of Those Who Lead.

You Have To Have A Patience For College.

The Goal Is Not To Be Perfect By The End. The Goal Is To Be Better Today.

Outside Advice Can Only Tell You How A Decision Looks. Only You Can Know How It Feels. The Best Decisions Look And Feel Right.

The Most Basic Human Desire Is To Feel Like You Belong. Fitting In Is Important.

Work With People Who Believe What You Believe.

Offer Someone The Opportunity To Rebuild A Company Or Reinvent An Industry As The Primary Incentive, And It Will Attract Those Drawn To The Challenge First And The Money Second.

Don't Give To Get. Give To Inspire Others To Give.

Great Leaders Don’t Try To Be Perfect. They Try To Be Themselves. And That’s What Makes Them Great.

When We Point To Obstacles We Inhibit Progress. When We Offer Solutions We Advance.

Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.

A Boss Wants To Pay For Results, An Employee Wants Recognition For Effort. If A Boss Recognizes Effort, They Will Get Even Better Results.

Any Parent Who Tells Their Kids That They Can't Attend A School Play Or Go To A Soccer Match Because They Have To Work Is Kidding Themselves. It's Ok To Miss A Game Or Two Or A Performance Here And There, But It's Not All Right To Miss The Majority Of Them.

I Don't Hire Any Companies Or Ask Any Of My Friends To Write Reviews For Me On Amazon When I Have A Book Come Out So They Can Drive Up My Ratings On Amazon. I Don't Have A Publicist.

Leadership Isn't Answering The Questions Others Ask. Leadership Is Asking Others To Answer Their Own Questions.

Success Is When Reality Catches Up To Your Imagination.

Leaders Are The Ones Who Have The Courage To Go First, To Put Themselves At Personal Risk To Open A Path For Others To Follow.

It's The Discipline To Understand That The Things That Might Make You Rich Or Things Might Make You Famous Are Sometimes Worth Pursuing And Sometimes Are Not.

When You Show Up To Speak Publically, You Have To Show Up To Give. You Always Know The Ones Who Do And The Ones Who Don't.

My Concern Is That We Live In An Economy In Which Stabbing Someone And Waiting For Them To Complain Before We Remove The Knife Has Become The Normal Way Of Doing Business. When Did We Lose Sight Of The Fact That It's Not Nice To Stab People In The First Place?

Spending Too Much Time Focused On Others' Strengths Leaves Us Feeling Weak. Focusing On Our Own Strengths Is What, In Fact, Makes Us Strong.

The Future Is Only Scary If We Try To Avoid It.

Focus On Money And We Will Make Money. Focus On Impact And We Will Make An Impact.

Like A Good Parent Can't Also Be His Child's Best Friend, A Leader With Authority Requires Some Separation From Subordinates.

A Parent Does Not Do Everything For Their Kid. A Parent That Does Everything For Their Kid Produces A Kid With No Self-confidence.

Self Confidence

The Responsibility Of Leadership Is Not Taken, It Is Given. Only When Others Choose To Follow Us Can We Truly Lead.

More Information Is Always Better Than Less. When People Know The Reason Things Are Happening, Even If It's Bad News, They Can Adjust Their Expectations And React Accordingly. Keeping People In The Dark Only Serves To Stir Negative Emotions.

All These Companies That Grew To Any Sizable Proportions Were All Founded With A Belief Or A Cause Bigger Than Their Products Or Services. It Was Their Products Or Services That Helped Them Bring That Cause To Life.

My Job Is To Preach And Preach And Preach.

If You Talk About What You Believe, You Will Attract Those Who Believe What You Believe.

We Are Only In Charge When We Are Willing To Let Others Take Charge.

Leave America And You'll Find That The Consumers In Many Other Countries Enjoy Watching Advertising. Not Because The Products Are Better, But Because The Ads Are Produced To Be Entertaining. Sometimes They Are Funny. Sometimes They Are Dramatic. Sometimes They Are Just Beautiful.

When My Books Came Out, They Started Selling But They Started Selling At A Relatively Consistent But Low Pace. And They Started To Pick Up The Pace.

We Call Them Leaders Because They Go First, Because They Take The Risk Before Anybody Else Does, Because They Will Choose To Sacrifice So Their People Will Be Safe And Protected.

Great Leaders Are Willing To Sacrifice The Numbers To Save The People. Poor Leaders Sacrifice The People To Save The Numbers.

If You Help One Person In The Room, You're An Abject Failure. You Have To Change Something.

Trust Emerges When We Have A Sense That Another Person Or Organization Is Driven By Things Other Than Their Own Self-gain.

A Boss Who Micromanages Is Like A Coach Who Wants To Get In The Game. Leaders Guide And Support And Then Sit Back To Cheer From The Sidelines.

The Confident Ask Questions To Learn What Will Connect. The Insecure Just Keep Talking With The Hope Something Will Stick.

We Live In Times Of High Stress. Messages That Are Simple, Messages That Are Inspiring, Messages That Are Life-affirming, Are A Welcome Break From Our Real Lives.

What You Do Simply Proves What You Believe.

You Are Authentic When Everything You Say And Everything You Do You Actually Believe.

Leadership Is Not Communicating What We Need. Leadership Is Communicating What We Can Contribute.

Stories Are Our Attempts To Share Our Values & Beliefs With The Hopes That We May Attract Those Who Believe What We Believe. This Is The Basis Of Forming A Trusting Relationship. Story Telling, Therefor, Is Only Worthwhile When It Tells What You Stand For, Not What You Do.

The Concept Of Why Is Already In The Vernacular. It Is Now A Noun. "that Company Doesn't Know Their Why." "they Need To Learn Their Why." "that Politician Needs To Understand His Why." We Talk About It As A Noun. That Never Existed Prior To 2009. That Never Existed Prior To 2006 When I First Started Articulating It. This Is The Most Amazing Thing To Me. It Has Now Become A Concept. It's Part Of The Way We Think About Businesses And Transactions And Decisions.

Safe Is Good For Sidewalks And Swimming Pools, But Life Requires Risk If We Are To Get Anywhere.

Leaders Don’t Complain About What’s Not Working. Leaders Celebrate What Is Working And Work To Amplify It.

Life Changes For The Better When We Realize That We Don't Have To Know Everything And We Don't Have To Pretend We Do.

Change For The Better

All Organizations Start With Why, But Only The Great Ones Keep Their Why Clear Year After Year.

A Leader, First And Foremost, Is Human. Only When We Have The Strength To Show Our Vulnerability Can We Truly Lead.

When I Was A Kid, I Was A Bit Of A Space Geek. I Loved The Space Program And All Things Nasa. I Would Read Books About Our Solar System; I Had Pictures Of The Space Shuttle On My Bedroom Wall. And Yes, I Even Went To Space Camp.

Good Leadership Is Always Human. It Takes Time And Energy. It Is Hard Work. Which Is Why Good Leadership Is So Special When We Find It.

Optimism Is The Ability To Focus On Where We're Going, Not Where We're Coming From.

Always Plan For The Fact That No Plan Ever Goes According To Plan.

According To Plan

Leaders, Whatever The Size Of Their Organizations, Are Those Willing To Put The Interests Of Other People Before Their Own.

We Can Not Lead An Organization, We Can Run An Organization. We Can Only Lead People.

If You Want To Feel Happy, Do Something For Yourself. If You Want To Feel Fulfilled, Do Something For Someone Else.

There Are Two Kinds Of Experts: Academic Experts And Practical Experts. One Is Not Better Than The Other, But They Are Very Different, And Each Offers Very Different Value.

Great Leaders Don't Need To Act Tough. Their Confidence And Humility Serve To Underscore Their Toughness.

You Have To Have A Patience For Exercise.

Followers Want To Be Taken Care Of. Leaders Want To Take Care Of Others. We Can All Be Leaders.

Innovation Is Not Born From The Dream, Innovation Is Born From The Struggle

Studies Show That Over 80 Percent Of Americans Do Not Have Their Dream Job. If More Knew How To Build Organizations That Inspire, We Could Live In A World In Which That Statistic Was The Reverse - A World In Which Over 80 Percent Of People Loved Their Jobs. People Who Love Going To Work Are More Productive And More Creative. They Go Home Happier And Have Happier Families. They Treat Their Colleagues And Clients And Customers Better. Inspired Employees Make For Stronger Companies And Stronger Economies.

Most Organizations Only Focus On What They Do And How They Do It - Tactics And Strategies - And They Aren't Even Aware That This Thing Called The Why Exists. Focusing On Only Two Pieces Of A Three Piece Puzzle Leaves An Organization, Or A Career, Inherently Out Of Balance. Being Out Of Balance, Only Operating On Two Of The Three Pieces, Shows Up In Different Ways - Increased Stress, Loss Of Passion, Obsession With What Your Competition Is Doing, Being Forced To Play The Price Game, Trouble Differentiating. These Are All Signs That The Why Is Missing.

If We Care About The Average Working American, Then Wal-mart Matters. A Lot.

The Most Effective Leaders Are Actually Better At Guarding Against Danger When They Acknowledge It That It Exists. Cowards, In Contrast, Cling To The Hope That Failure Will Never Happen And May Be Sloppy In The Face Of Danger - Not Because They Don't Acknowledge That It Exists, But Because They Are Just Too Afraid Of It To Look It In The Eye.

Sometimes Spending Time With Someone Who Is Perceived As 'successful' Can Make Us Feel Less Successful.

Words May Inspire But Only Action Creates Change.

Focus On Long Term Success But Be Willing To Make Short Term Adjustments To Get There

Trust Is Maintained When Values And Beliefs Are Actively Managed. If Companies Do Not Actively Work To Keep Clarity, Discipline And Consistency In Balance, Then Trust Starts To Break Down.

Courage Isn't Inside; It's External. It Comes From Someone Else Telling You They Believe In You.

The Reason We Grow Up To Be Healthy Adults Is Because Our Parents Played This Game Of Giving Us Responsibility, Disciplining Us When Necessary, Letting Us Try, Letting Us Fail. No Matter What We Know They Are There To Support Us And See Us Do Well. Leaders Are Exactly The Same.

Achievement Happens When We Pursue And Attain What We Want. Success Comes When We Are In Clear Pursuit Of Why We Want It.

Curiosity Is Essential For Progress. Only When We Look To Worlds Beyond Our Own Can We Really Know If There's Room For Improvement.

Most Politicians Are Not Authentic.

We Should Invest In People Not Ideas. A Good Idea Is Often Destroyed By Bad People And Good People Can Always Make A Bad Idea Better.

If You Look At The Average Age Of A Company On The Dow Jones Index, It's Something Like 35 Years Or Younger. In Other Words... Success Is No Indication Of Longevity.

Authenticity Is More Than Speaking; Authenticity Is Also About Doing. Every Decision We Make Says Something About Who We Are.

Decisions We Make

We'd Achieve More If We Chase The Dream Instead Of The Competition.

Emails Get Reactions. Phone Calls Start Conversations.

The Mind Can Be Convinced, But The Heart Must Be Won.

No Matter How Many Or How Few People You Have Reporting To You, You Must Remember That As You Climb Higher In The Ranks, Your Words Will Be Taken As Commands Even If You're Just Thinking Out Loud.

During World War Ii, The Pilot Losses Were Staggering. In Some Bombing Raids, As Many As 80% Of The Planes That Left Did Not Return.

Babe Ruth Was Not Afraid To Strike Out. And It Was This Fearlessness That Contributed To His Remarkable Career.

Starbucks Was Founded Around The Experience And The Environment Of Their Stores. Starbucks Was About A Space With Comfortable Chairs, Lots Of Power Outlets, Tables And Desks At Which We Could Work And The Option To Spend As Much Time In Their Stores As We Wanted Without Any Pressure To Buy. The Coffee Was Incidental.

Trust Is Built On Telling The Truth, Not Telling People What They Want To Hear.

The Value Of Experimentation Is Not The Trying. It's The Trying Again After The Experiment Fails.

The New Is Threatening To Those Who Have Mastered The Old.

Taking A Job For The Cash Is Not As Important As Taking A Job For The Joy.

I'm Very Prescriptive About Who I Work With.

Leadership Is A Way Of Thinking, A Way Of Acting And, Most Importantly, A Way Of Communicating.

Average Companies Give Their People Something To Work On. The Most Innovative Organizations Give Their People Something To Work Toward.

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Giovanni Ribisi

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