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Our Job Is To Make Change. Our Job Is To Connect To People, To Interact With Them In A Way That Leaves Them Better Than We Found Them, More Able To Get Where They'd Like To Go. Every Time We Waste That Opportunity, Every Page Or Sentence That Doesn't Do Enough To Advance The Cause Is Waste.

-Seth Godin

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Our Job Is To

Seth Godin

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Our Job Is To Make Change. Our Job Is To Connect To People, To Interact With Them In A Way That Leaves Them Better Than We Found Them, More Able To Get Where They'd Like To Go. Every Time We Waste That Opportunity, Every Page Or Sentence That Doesn't Do Enough To Advance The Cause Is Waste.

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But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.

The Mirror We Hold Up To The Person Next To Us Is One Of The Most Important Pictures She Will Ever See.

You Don't Have Enough Time To Be Both Unhappy & Mediocre. It's Not Just Pointless; It's Painful.

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training. There's No Such Thing As An Overnight Opera Sensation. Great Law Firms Or Design Companies Don't Spring Up Overnight... Every Great Company, Every Great Brand, And Every Great Career Has Been Built In Exactly The Same Way: Bit By Bit, Step By Step, Little By Little.

You Can Listen To What People Say, Sure. But You Will Be Far More Effective If You Listen To What People Do.

If Not Enough People Doubt You, You're Not Making A Difference.

The Status Quo Is Persistent And Resistant. It Exists Because Everyone Wants It To. Everyone Believes That What They've Got Is Probably Better Than The Risk And Fear That Come With Change.

The People Who Are Good In The Long Run Fail A Lot, Especially At The Beginning. So, When You Fail Early, It Might Be Worth Realizing That This Is Part Of The Deal, The Price You Pay For Being Good In The Long Run. Every Rejection Is A Gift. A Chance To Learn And To Do It Better Next Time. An Opportunity To Figure Out How To Bounce, Not Break. Don't Waste Them.

We Need To Care Enough To Connect, To Put Ourselves At Emotional Risk And Play One Note Worth Hearing.

Where Do You Put The Fear When You Choose To Innovate? The Fear Is There, But You Have To Find A Place To Put It.

It's Rare To Find A Consistently Creative Or Insightful Person Who Is Also An Angry Person. They Can't Occupy The Same Space, And If Your Anger Moves In, Generosity And Creativity Often Move Out. It's Difficult To Use Revenge Or Animus To Fuel Great Work.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

I Don't Like Offending People, And It's Easy To Offend People When You Don't Know As Much As They Do. This Group Knows More About What It Takes To Lead In This Way Than I Ever Will. My Goal Is To Push People, But I Need To Do It From A Place Of Respect.

Once You Have Permission To Talk To Someone, Finding New Products Or Services For Them Is A Smart Way To Grow.

You Can't Shrink Your Way To Greatness!

Two Elements Of Successful Leadership: A Willingness To Be Wrong And An Eagerness To Admit It.

Our Cultural Instinct Is To Wait To Get Pickedno One Is Going To Pick You. Pick Yourself.

One Way To Work The System Is To Work The System. The Other Way Is To Refuse To Work It.

Everyone Has A Comfort Zone. Worth Considering: How Hard (and How Often) Are You Willing To Work To Get Out Of It? You Can Turn That Into A Habit If You Choose.

It's Not About You, It's About The Next Person. The Single Best Use Of A Business Book Is To Help Someone Else. Sharing What You Read, Handing The Book To A Person Who Needs It... Pushing Those Around You To Get In Sync And To Take Action-that's The Main Reason It's A Book, Not A Video Or A Seminar. A Book Is A Souvenir And A Container And A Motivator And An Easily Leveraged Tool. Hoarding Books Makes Them Worth Less, Not More.

Data Is Not Useful Until It Becomes Information.

When The Legacy You Leave Behind Lasts For Hours, Days Or A Lifetime, You Matter.

If You Want To Dig A Big Hole, You Need To Stay In One Place.

The Cul-de-sac ( French For "dead End" ) ... Is A Situation Where You Work And Work And Work And Nothing Much Changes

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.

The Good News Is That More Than Ever, Value Accrues To Those That Show Up, Those That Make A Difference, Those That Do Work That Matters.

Making A Difference

Too Often, We Don't Give People The Opportunity To Fill In The Blanks.

Anything Worth Achieving In Life Has A Dip

That's Why There's Lots And Lots Of Kinds Of Hot Sauces, And Not So Many Kinds Of Mustard. Not Because It's Hard To Make Interesting Mustard - You Could Make Interesting Mustard - But People Don't, Because No One's Obsessed With It, And Thus No One Tells Their Friends.

Put Aside Your Need For A Step-by-step Manual And Instead Realize That Analogies Are Your Best Friend.

Quality Is Not An Absolute Measure. It Doesn't Mean 'deluxeness' Or 'perfection'. It Means Keeping The Promise The Customer Wants You To Make.

The Job Isn't To Catch Up To The Status Quo; The Job Is To Invent The Status Quo.

Instead Of Focusing On Arguing With People Who Say No, It Might Be Easier To Get Near The People Who Like To Say Yes.

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.

The Instinct To Produce Great Work Doesn't Require A Fancy Notebook.

Permission Marketing Turns Strangers Into Friends And Friends Into Loyal Customers. It's Not Just About Entertainment - It's About Education. Permission Marketing Is Curriculum Marketing.

Loyal Customers

Don't Find Customers For Your Products, Find Products For Your Customers.

Loyal Customers

You Get To Keep Making Art As Long As You Are Willing To Make The Choices That Let You Make Your Art.

One Key To Moving Forward Is Knowing What To Leave Behind.

In A Crowded Marketplace, Fitting In Is A Failure. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

Too Often, The Person Who Wrecks Our Work Is Us.

Your Art Is The Act Of Taking Personal Responsibility, Challenging The Status Quo, And Changing People.

If You Don't Get It Built, The Work Doesn't Matter.

Books Work As An Art Form (and An Economic One) Because They Are Primarily The Work Of An Individual.

Marketing Begins Before The Product Is Launched.

By The Time There Is A Case Study About Your Industry, You Are Already Too Late.

Measurement Is Fabulous. Unless You're Busy Measuring What's Easy To Measure As Opposed To What's Important

It's Pretty Easy To Decide To Roll With The Punches, To Look At The Enormity Of Natural Disaster And Choose To Hunker Down And Do Less. It's More Important Than Ever, I Think, To Persist And Make A Dent In The Universe Instead. We've All Been Offered Access To So Many Tools, So Many Valuable Connections, So Many Committed People. What An Opportunity.

The Art Of Good Decision Making Is Looking Forward To And Celebrating The Tradeoffs, Not Pretending They Don't Exist.

Looking Forward

Content Marketing Is All The Marketing That's Left.

Content Marketing

I've Found That Giving Gifts Is Transformative. It Makes Me Better. It Clarifies My Thinking And Allows Me To Do Better Work.

The Way The World Works Now, The Way The Rules Of Engagement Operate, You Can't Claim To Make Sense Out Of The Exterior Without Booking Voyages Into The Interior. Think About It: How Can You Understand 'it' If You Haven't Made Any Effort To Understand 'you'? Because What You're Really Doing Is Establishing A Living, Electrical, Vital, Energetic Connection Between It And You. You're Creating Both Of Them, Simultaneously. A Lot Like Quantum Physics.

Positive Thinking Doesn't Guarantee Results, All It Offers Is Something Better Than Negative Thinking.

Positive Thinking

The Biggest Takeaway For Anyone Seeking To Write Is This: Don't Go Looking For The Way Other Authors Do Their Work. You Won't Find Many Who Are Consistent Enough To Copy, And There Are Enough Variations In Approach That It's Obvious That It's Not Like Hitting Home Runs Or Swinging A Golf Club. There Isn't A Standard Approach, There's Only What Works For You (and What Doesn't).

A Symptom Of The Revolution: When We State Something Is Impossible In Theory, But Then Change Our Minds When We Discover That It Is Possible In Practice.

Impossible Things

Possible And Impossible

I'll Confess That I Don't Watch The Olympics, But You'd Have To Be Living Under A Rock To Be Unaware Of The Corruption And The Expense. An Amorphous Organization With No Transparency, Unclear Lines Of Responsibility, Huge Amounts Of Politics And A Great Deal Of Unearned Power.

The Problem With Holding A Grudge Is That Your Hands Are Then Too Full To Hold Onto Anything Else.

Taking Delight In The Journey Takes Confidence. It Pushes The Envelope Of Design.

My Best Advice: Win Little Battles. Get In The Habit Of Winning, Of Shipping, Of Having Customers That Can't Live Without You. Once You've Demonstrated You Know How To Do The Art, Then Go After The Windmills.

Marketing Isn't Done By Computers, It's Done By People. And People Who Sense Opportunity And Have The Confidence To Be Remarkable Will Always Defeat Defensive Actions By People Who Have Given Up.

Why Do We Value Leadership, Connection And Grace? Because It's Scarce, And That Scacity Creates Value.

No, Everything Is Not Going To Be Okay. It Never Is. It Isn't Okay Now. Change, By Definition, Changes Things

Most People Are Searching For A Path To Success That Is Both Easy And Certain. Most Paths Are Neither.

The Problem With Requiring People To Be Loud And Angry To Get Things Done Is That You're Now Surrounded By People Who Are Loud And Angry.

The Opportunity Of A Lifetime Is To Pick Yourself. Quit Waiting To Get Picked; Quit Waiting For Someone To Give You Permission; Quit Waiting For Someone To Say You Are Officially Qualified... And Pick Yourself.

Great Leaders Create Movements By Empowering The Tribe To Communicate. They Establish The Foundation For People To Make Connections, As Opposed To Commanding People To Follow Them.

Here's The Fascinating Part, Call It The Golden Shoulder: We Have No Idea In Advance Who The Great Contributors Are Going To Be. We Know That There's A Huge Cohort Of People Struggling Outside The Boundaries Of The Curated, Selected Few, But We Don't Know Who They Are.

The Resistance Is Not Something To Be Avoided, It's Something To Seek Out.

The Status Quo Is Leaving The Building, And Quickly.

Art Isn't Only A Painting. Art Is Anything That's Creative, Passionate, And Personal. And Great Art Resonates With The Viewer, Not Only With The Creator... Art Is A Personal Gift That Changes The Recipient. The Medium Doesn't Matter. The Intent Does. Art Is A Personal Act Of Courage, Something One Human Does That Creates Change In Another.

You Don't Need A New Plan For Next Year. You Need A Commitment.

Don’t Do It Because It’s Your Job, Do It Because You Can.

The Art, The New, The Ability To Connect The Dots And To Make An Impact - Sooner Or Later, That Can Only Come From One Who Creates, Not From A Teacher And Not From A Book.

Optimism Is The Most Important Human Trait, Because It Allows Us To Evolve Our Ideas, To Improve Our Situation, And To Hope For A Better Tomorrow.

And It Doesn't Matter To Me Whether You're Running A Coffee Shop Or You're An Intellectual Or You're In Business Or Flying Hot Air Balloons. People Who Can Spread Ideas, Regardless Of What Those Ideas Are, Win. But Consumers, They Got Way More Choices Than They Used To And Way Less Time.

The Ladder Of Success Isn't A Ladder. It's A Series Of Steps With Leaps Interspersed Along The Way.

The Job Is Not Your Work; What You Do With Your Heart And Soul Is The Work.

Getting Picked Is Fine If It Happens To You. But It's Not A Plan. It's A Version Of Waiting And Hoping.

The Way I Understand Gifts Is That The Giver Must Make A Sacrifice, Create An Uneven Exchange, Bring Himself Closer To The Recipient, Create Change And Do It All With The Right Spirit.

Before You Tell Yourself You Have No Right To Invent This Or Improve That, Remind Yourself That The Person Before You Had No Right Either, But Did It Anyway.

Art Changes Posture And Posture Changes Innocent Bystanders.

When You Walk Around Braced For Impact, You're Dramatically Decreasing Your Chances. Your Chances To Avoid The Outcome You Fear, Your Chances To Make A Difference, And Your Chances To Breathe And Connect.

Making A Difference

If Your Project Or Organization Depends On Knowing Things That Other People Don't Know (but Could Find Out If They Wanted To), Your Days Are Probably Numbered. Ask A Travel Agent The Alternative, While Difficult, Is Obvious. Provide Enough Non-commodity Service And Customization That It Doesn't Matter If The Ideas Spread. In Fact, It Will Help You When They Do.

Don't Try To Be The 'next'. Instead, Try To Be The Other, The Changer, The New.

Care. Care More Than You Need To, More Often Than Expected, More Completely Than The Other Guy.

The Only Thing Leaders Have In Common Is The Shared Decision To Lead.

Those That Spend The Most Effort In Search Of Shortcuts Are Often The Most Disappointed And The Least Successful.

Insulate Yourself... From Anonymous Angry People Expose Yourself To Art You Don't Yet Understand Precisely Measure The Results That Are Important To You Stay Blind To The Metrics That Don't Matter Fail Often Ship Lead, Don't Manage So Much Seek Out Uncomfortable Situations Make An Impact On The People Who Matter To You Be Better At Your Baseline Skills Than Anyone Else Copyedit Less, Invent More Give More Speeches Ignore Unsolicited Advice

All Great Programmers Learn The Same Way. They Poke The Box. They Code Something And See What The Computer Does. They Change It And See What The Computer Does. They Repeat The Process Again And Again Until They Figure Out How The Box Works.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You're Just A Middleman.

Competence Is No Longer Scarce.

Canoeing Was Hard And Scary, And The Wind Could Blow You Across The Lake If You Did It Wrong. After A Year Of Not Doing It Right, I Could Talk To People And Get Them To Sit Up Straight, Take Different Kinds Of Chances, To Breathe Differently, To Engage In The Moment In The Boat. And I Changed Them, And I Changed Me In The Process.

The Value We Create Is Directly Related To How Much Valuable Information We Can Produce, How Much Trust We Can Earn, And How Often We Innovate.

If You're Not Proud Of Where You Work, Go Work Somewhere Else.

As Our Society Gets More Complex And Our People Get More Complacent, The Role Of The Jester Is More Vital Than Ever Before. Please Stop Sitting Around. We Need You To Make A Ruckus.

Tell Your Lizard (brain) To Shut Up.

Nobody Says, 'yeah, I'd Like To Set Myself Up For Some Serious Criticism!' And Yet, The Only Way To Be Remarkable Is To Do Just That.

Today, Not Starting Is Far, Far Worse Than Being Wrong. If You Start, You've Got A Shot At Evolving And Adjusting To Turn Your Wrong Into A Right. But If You Don't Start, You Never Get A Chance.

We're All Born Creative, It Takes A Little While To Become Afraid.

If You Need To Conceal Your True Nature To Get In The Door, Understand That You'll Probably Have To Conceal Your True Nature To Keep That Job.

We Long To Connect, All Of Us. We Long To Be Noticed, To Be Cared For, To Matter. Generosity Is The Invisible Salve On Our Wound Of Loneliness, One That Benefits Both Sides, Over And Over Again.

If You're Not Uncomfortable In Your Work As A Leader, It's Almost Certain You're Not Reaching Your Potential As A Leader.

The Conversation Is Happening About Your Brand Whether You're A Part Of It Or Not.

Living And Breathing An Authentic Story Is The Best Way To Survive In A Conversation-rich World.

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.

We Know What You Want To Accomplish... The Real Question Is, 'what Are You Willing To Push Through The Dip For?' What Are You Willing To Stand Up For, Bleed For, Commit To And Generally Be Unreasonable About? Because That's What's Going To Actually Get Done.

It's Almost Impossible To Have Fun Playing Ping Pong With Someone Who Doesn't Care, Won't Try Or Isn't Any Good.

I've Never Once Met A Successful Blogger Who Questioned The Personal Value Of What She Did.

Personal Values

Play A New Game, Not The Older Game But Faster.

Communication Is The Transfer Of Emotion.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

Normal Is Fading Away. Governments And Industries And Schools Like Normal, Because It's Easier, It Scales And It's Profitable. But People Don't Like It - We Want To Be Who We Are, Not Who Some Marketer Tells Us To Be.

This Notion That It Is Up To Each Person To Innovation In Some Way Flies In The Face Of The Industrial Age, But You Know What, The Industrial Age Is Over.

Persistence Isn't Using The Same Tactics Over And Over. Persistence Is Having The Same Goal Over And Over.

Surprise And Delight And Connection Are Remarkable.

It's Far Easier To Put Your Future Into Someone Else's Hands Than It Is To Slog Your Way Forward, Owning The Results As You Go.

If You Want Customers To Hear About You, Make Something Worth Talking About.

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.

Habits Are Where Our Lives And Careers And Bodies Are Made.

You Can't Control Other People, And Giving Them The Power To Decide If You Will Continue To Produce Good Work Is Foolish.

We’ve Been Trained To Prefer Being Right To Learning Something, To Prefer Passing The Test To Making A Difference, And Most Of All, To Prefer Fitting In With The Right People, The People With Economic Power. Now It’s Your Turn To Stand Up And Stand Out.

Making A Difference

The Goal Has Never Been To Always Succeed. The Goal Is To Be Allowed To Keep Initiating.

More Process, Less Innovation. More Operations, Less Innovation. More Management, Less Innovation. More Entrepreneurs, More Innovation.

The Only Path To Amazing Runs Directly Through Not-yet-amazing . But Not-yet-amazing Is A Great Place To Start, Because That's Where You Are. For Now.

If You Want To Be A Leader, Go Lead

Transformation Al Leaders Don't Start By Denying The World Around Them. Instead, They Describe A Future They'd Like To Create Instead.

If You're A Marketer Who Doesn't Know How To Invent, Design, Influence, Adapt, And Ultimately Discard Products, Then You're No Longer A Marketer. You're Deadwood.

Change Almost Never Fails Because It's Too Early. It Almost Always Fails Because It's Too Late.

The Future Isn't So Much About Absorbing Or Tolerating Change, It's About Making Change.

If You Hear My Idea But Don't Believe It, That's Not Your Fault; It's Mine. If You See My New Product But Don't Buy It, That's My Failure, Not Yours. If You Attend My Presentation And You're Bored, That's My Fault Too.

Perhaps Your Challenge Isn't Finding A Better Project Or A Better Boss. Perhaps You Need To Get In Touch With What It Means To Feel Passionate. People With Passion Look For Ways To Make Things Happen.

We Don't Need More Stuff, We Need More Humanity.

At The Heart Of Art Is Learning To See

One Reason People Who Spend A Lot Of Time Thinking About And Working On A Problem Or A Craft Seem To Find Breakthroughs More Often Than Everyone Else Is That They've Failed More Often Than Everyone Else.

If You're Working With A Spreadsheet Or A Thread Of Correspondence Or A Set Of Data, I'm Not Sure You're Doing Your Best Work If You're Doing It On An Iphone.

Doing Your Best

If You Believe That A Given Situation Should Make You Unhappy, Then It Will, And The Unhappiness Will Then Reinforce The Condition.

Solving Problems—actually Solving Them, Not Just Claiming You Do—solving Perceived, Urgent Problems, Is A Surefire Way To Get The World To Beat A Path To Your Door.

When We Intentionally Seek Out The Difficult Tasks, We're Much More Likely To Actually Create Value.

Difficult Tasks

Basically You Create Your Experience Through Your Beliefs About Yourself And The Nature Of Reality. Another Way To Understand This Is To Realize That You Create Your Experiences Through Your Expectations.

Art Is The Work Of A Human Being – Something A Person Does With Generosity To Touch Someone Else To Make A Change For The Better.

Instead Of Working So Hard To Prove The Skeptics Wrong, It Makes A Lot More Sense To Delight The True Believers. They Deserve It, After All, And They're The Ones That Are Going To Spread The Word For You.

An Organization Filled With Honest, Motivated, Connected, Eager, Learning, Experimenting, Ethical And Driven People Will Always Defeat The One That Merely Has Talent. Every Time.

What Evidence Would You Need To See To Change Your Mind About This?

The Less People Know, The More They Yell.

Gifts Are Not Favors. If You Expect Something In Return, It's Not A Gift.

I Don’t Think The Shortage Of Artists Has Much To Do With The Innate Ability To Create Or Initiate. I Think It Has To Do With Believing That It’s Possible And Acceptable For You To Do It. We’ve Had These Doors Open Wide For Only A Decade Or So, And Most People Have Been Brainwashed Into Believing That Their Job Is To Copyedit The World, Not To Design It.

As Creators, Our Pursuit Of Perfection Might Be Misguided, Particularly If It Comes At The Expense Of The Things That Matter.

Leaders Who Set Out To Give Are More Productive Than Leaders Who Seek To Get.

Organizations Grow When They Persuade A Tiny Cadre To Be Passionate, Not When They Touch Millions With A Mediocre Message

One Bad Review Doesn't Ruin My Day Because I Realize What A Badge Of Honor It Is To Get A Bit Of Criticism At All.

A Tribe Is A Group Of People Connected To One Another, Connected To A Leader, And Connected To An Idea. For Millions Of Years, Human Beings Have Been Part Of One Tribe Or Another. A Group Needs Only Two Things To Be A Tribe: A Shared Interest And A Way To Communicate.

Initiative Is The Privilege Of Picking Yourself.

Success Comes From Doing The Hard Part. When The Hard Part Is All You've Got, You're More Likely To Do It. And This Is Precisely Why It's Difficult To Focus. Because Focusing Means Acknowledging That You Just Signed Up For The Hard Part.

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.

If You Take Action, You Will Be Judged. There's No Way Around It. The Alternative, Of Course, Is Much Safer. To Be Ignored. Up To You.

Life Is Not About Gutting Out Every Situation. It's About Identifying Opportunity Or The Lack Thereof. If Your Pride Is All That Is Standing In The Way Of Quitting, Quit. The Right People Won't Care And The Wrong People Don't Matter. If You Know You're On The Right Path, Persevere Though The Pain. It Will Be Worth It.

If You Could Do Tomorrow Over Again, Would You?

You Can Risk Being Wrong Or You Can Be Boring.

The Industrial Age Brought Compliance And Compliance Brought Fear And Fear Brought Us Mediocrity.

Give Up Control And Give It Away ... The More You Give Your Idea Away, The More Your Company Is Going To Be Worth.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.

Ideas Don't Get Smaller When They're Shared, They Get Bigger.

Here's Conventional Wisdom: Success Makes You Happy. Happiness Permits You To Be Generous. In Fact, It Actually Works Like This: Generosity Makes You Happy. Happy People Are More Likely To Be Successful.

Reject The Tyranny Of Picked. Pick Yourself.

Mind Your Own Business

How Dare You Settle For Less When The World Has Made It So Easy For You To Be Remarkable?

Somewhere In The World, Someone Is Doing Something That You Decided Couldn't Be Done.

The Media Wants Overnight Successes (so They Have Someone To Tear Down). Ignore Them. Ignore The Early Adopter Critics That Never Have Enough To Play With. Ignore Your Investors That Want Proven Tactics And Predictable Instant Results. Listen Instead To Your Real Customers, To Your Vision And Make Something For The Long Haul. Because That's How Long It's Going To Take, Guys.

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

If You Can Influence The Outcome, Do The Work. If You Can't Influence The Outcome, Ignore The Possibility. It's Merely A Distraction.

The Problem With Putting It All On The Line Is That It Might Not Work Out. The Problem With Not Putting It All On The Line Is That It Will Never (ever) Change Things For The Better. Not Much Of A Choice, I Think.

Make More Decisions. That's The Only Way To Get Better At It.

It’s Okay. Let Your Ego Push You To Be The Initiator. But Tell Your Ego That The Best Way To Get Something Shipped Is To Let Other People Take The Credit. The Real Win For You (and Your Ego) Is Seeing Something Get Shipped, Not In Getting The Credit When It Does.

No Niche Is Too Small If It's Yours.

The Question Is Not Will You Succeed? But Rather, Will You Matter?

If You Are Afraid To Write Or Edit Or Assemble Or Disassemble, You Are Merely A Spectator. And You Are Trapped, Trapped By The Instructions Of Those You've Chosen To Follow. Twenty People In The Field And Eighty Thousand In The Stands. The Spectators Are The Ones Who Paid To Watch, But It's The Player On The Field Who Are Truly Alive.

Fear Is The Dream Killer, The Silent Voice That Pushes Us To Lose Our Passion In A Vain Attempt To Seek Safety.

Life Is Like Skiing. Just Like Skiing, The Goal Is Not To Get To The Bottom Of The Hill. It's To Have A Bunch Of Good Runs Before The Sun Sets.

Great Innovations, Powerful Interactions And Real Art Are Often Produced By Someone In A State Of Wonder. Looking Around With Stars In Your Eyes And Amazement At The Tools That Are Available To You Can Inspire Generosity And Creativity And Connection

Leading Is A Skill, Not A Gift. You're Not Born With It, You Learn How.

The Reason It Seems That Price Is All Your Customers Care About Is That You Haven't Given Them Anything Else To Care About.

Where Do You Go To Get Permission To Make A Dent In The Universe ? If You Think There's A Chance You Can Make A Dent, Go !

Little Changes Cost You. Big Changes Benefit You By Changing The Game, But Only If You Go First.

The Joy Of Art Is Particularly Sweet, Though, Because It Carries With It The Threat Of Rejection, Of Failure, And Of Missed Connections. It's Precisely The High-wire Act Of "this Might Not Work" That Makes Original Art Worth Doing.

Shame Must Be Accepted To Be Effective.

Real Change Comes From Finding And Embracing And Connecting And Amplifying Those That Are Inclined To Like You And Believe In You. Ideas Spread From Person To Person, Not So Much From You To Them. So Find Your Biggest Fans And Give Them A Story To Tell.

Deadlines Have A Lousy Name. Call Them Live-lines Instead. That´t What They Are.

The Second Person To Write A Story About A Young Boy And An Escaped Slave On The Mississippi Wasn't A Novelist, He Was A Typist.

Don't Waste Time Looking For A Better Pencil: Learn To Write Better.

Either You Defend The Status Quo, Or You Invent The Future.

Discomfort Brings Engagement And Change. Discomfort Means You're Doing Something That Others Were Unlikely To Do, Because They're Hiding Out In The Comfortable Zone. When Your Uncomfortable Actions Lead To Success, The Organization Rewards You And Brings You Back For More.

Creating Art Is A Habit, One That We Practice Daily Or Hourly Until We Get Good At It

Art Is The Work Of A Human, An Individual Seeking To Make A Statement, To Cause A Reaction, To Connect. Art Is Something New, Every Time, And Art Might Not Work, Precisely Because It's New, Because It's Human And Because It Seeks To Connect.

Make Enough Mole Hills, And Eventually You Will Build A Mountain.

Most People Have Been Brainwashed Into Believing That Their Job Is To Copyedit The World, Not To Design It.

You Succeed Because You've Chosen To Be Confident. It's Not Really Useful To Require Yourself To Be Successful Before You're Able To Become Confident.

Not Only Must You Be An Artist, Must You Be Generous, And Must You Be Able To See Where You Can Help But You Must Also Be Aware. Aware Of Where Your Skills Are Welcomed.

Loving What You Do Is Almost As Important As Doing What You Love, Especially If You Need To Make A Living At It.

Loving What You Do

Doing What You Love

The Fatigue Was There, But Some People Understood That Putting It Aside Was The Single Most Important Factor In Succeeding.

Authenticy In Marketing Is Telling A Story People Want To Hear.

The Challenge With Being An Initiator Of Projects Is That You Are Never, Ever Done.

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