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Not Only Must You Be An Artist, Must You Be Generous, And Must You Be Able To See Where You Can Help But You Must Also Be Aware. Aware Of Where Your Skills Are Welcomed.

-Seth Godin

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Not Only Must You

Seth Godin

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Not Only Must You Be An Artist, Must You Be Generous, And Must You Be Able To See Where You Can Help But You Must Also Be Aware. Aware Of Where Your Skills Are Welcomed.

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The Only Purpose Of Customer Service Is To Change Feelings.

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To Make A Product, To Market An Idea, To Come Up With Any Problem You Want To Solve That Doesn't Have A Constituency With An Otaku, Is Almost Impossible... There's A Hot Sauce Otaku, But There's No Mustard Otaku.

People Are Not Afraid Of Failure, They're Afraid Of Blame.

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A Brand That Stands For What All Brands Stand For Stands For Nothing Much.

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Your Biggest Failure Is The Thing You Dreamed Of Contributing But Didn't Find The Guts To Do.

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As Our Society Gets More Complex And Our People Get More Complacent, The Role Of The Jester Is More Vital Than Ever Before. Please Stop Sitting Around. We Need You To Make A Ruckus.

Great Work Is Always Shunned At First.

If You're Going To Invest A Valuable Asset (like Time), Go Ahead And Make It Productive. Use A Postit Or Two, Or Some Index Cards Or A Highlighter. Not To Write Down Stuff So You Can Forget It Later, But To Create Marching Orders. It's Simple: If Three Weeks Go By And You Haven't Taken Action On What You've Written Down, You Wasted Your Time.

Leaders Who Set Out To Give Are More Productive Than Leaders Who Seek To Get.

The Enemy Of Fear Is Creativity.

Just Start. Start Now. Fail Often. Enjoy The Ride.

Fundamentalist Is A Person Who Considers Whether A Fact Is Acceptable To Their Faith Before They Explore It. As Opposed To A Curious Person Who Explores First And Then Considers Whether Or Not They Want To Accept The Ramifications.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

Quality Is Not An Absolute Measure. It Doesn't Mean 'deluxeness' Or 'perfection'. It Means Keeping The Promise The Customer Wants You To Make.

Selling To People Who Actually Want To Hear From You Is More Effective Than Interrupting Strangers Who Don't.

If You Don't Like Your Definition Of 'good Enough', Then Feel Free To Change That, But The Goal Before Shipping Is Merely That. Not Perfect.

Every Day I Meet People Who Have So Much To Give But Have Been...frighten Ed Enough To Hold It Back. It's Time To Stop Complying With The System And Draw Your Own Map. You Have Brilliance In You, Your Contribution Is Essential, And The Art You Create Is Precious. Only You Can Do It, And You Must.

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