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Our Job Is Obvious: We Need To Get Out Of The Way, Shine A Light, And Empower A New Generation To Teach Itself And To Go Further And Faster Than Any Generation Ever Has.

-Seth Godin

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Our Job Is Obvious:

Seth Godin

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Our Job Is Obvious: We Need To Get Out Of The Way, Shine A Light, And Empower A New Generation To Teach Itself And To Go Further And Faster Than Any Generation Ever Has.

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My New Favorite Word Is 'awkward.'...th E Reason We Need To Be In Search Of Awkward Is That Awkward Is The Barrier Between Us And Excellence, Between Where We Are And The Remarkable. If It Were Easy, Everyone Would Have Done It Already, And It Wouldn't Be Worth The Effort.

It's Not Reckless, Because When We Leap, When We Dive In, When We Begin, Only Begin, We Bring Our True Nature To The Project, We Make It Personal And Urgent. And It's Not Abandon, Not In The Sense That We've Abandoned Our Senses Or Our Responsibility. In Fact, Abandoning The Fear Of Fear That Is Holding Us Back Is The Single Best Way Not To Abandon The Work, The Pure Execution Of The Work. Later, There's Time To Backpedal And Water Down. But Right Now, Reckless Please.

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Now, Before Sliced Bread Was Invented In The 1910s I Wonder What They Said? Like The Greatest Invention Since The Telegraph Or Something. But... The Thing About The Invention Of Sliced Bread Is This - That For The First 15 Years After Sliced Bread Was Available No One Bought It; No One Knew About It; It Was A Complete And Total Failure.

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If You Can’t State Your Position In Eight Words, You Don’t Have A Position.

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The Only Way To Consistently Grow In B2b Is To Be Better Than Very Good.

There's No Correlation Between How Good Your Idea Is And How Likely Your Organization Will Be To Embrace It.

Your Success Is No Longer About Your Ability To Do What You Are Told, And Do It Well.

We're Often In A Hurry To Finish. Or In A Hurry To Close A Sale. What Happens When We Adopt The Posture Of Being In A Hurry To Be Generous? With Resources Or Insight Or Access Or Kindness... It's An Interesting Sort Of Impatience.

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It's Not About You, It's About The Next Person. The Single Best Use Of A Business Book Is To Help Someone Else. Sharing What You Read, Handing The Book To A Person Who Needs It... Pushing Those Around You To Get In Sync And To Take Action-that's The Main Reason It's A Book, Not A Video Or A Seminar. A Book Is A Souvenir And A Container And A Motivator And An Easily Leveraged Tool. Hoarding Books Makes Them Worth Less, Not More.

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Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

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All Artists Are Entrepreneurs. All Entrepreneurs Are Artists.

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The Universal Truth Is Beyond Question-the Only People Who Excel Are Those Who Have Decided To Do So.

Universal Truth

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Motivational Business

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I've Found That Giving Gifts Is Transformative. It Makes Me Better. It Clarifies My Thinking And Allows Me To Do Better Work.

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By Definition, Remarkable Things Get Remarked Upon

Marketing Begins Before The Product Is Launched.

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It's Never Too Late To Start Heading In The Right Direction.

Heading In The Right Direction

Catering To The Passionate Is Exactly What You Should Do.

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Art Is What We Do When We're Truly Alive.

Human Nature Is To Need A Map. If You’re Brave Enough To Draw One, People Will Follow.

You Have Everything You Need To Build Something Far Bigger Than Yourself.

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We Fail When We Give Up Too Soon.

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Life Is Not About Gutting Out Every Situation. It's About Identifying Opportunity Or The Lack Thereof. If Your Pride Is All That Is Standing In The Way Of Quitting, Quit. The Right People Won't Care And The Wrong People Don't Matter. If You Know You're On The Right Path, Persevere Though The Pain. It Will Be Worth It.

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Faith In Yourself, In Your Friends, In Your Colleagues And Most Of All, Faith In Your Ability To Impact Our Future Is The Best Strategy I Know.

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Making A Difference

Too Often, We Don't Give People The Opportunity To Fill In The Blanks.

If It's Worth Listening To, It's Worth Questioning Until You Understand It.

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Marketing Tells A Story That Spreads. Sales Overcomes The Natural Resistance To Say Yes.

If You're Working With A Spreadsheet Or A Thread Of Correspondence Or A Set Of Data, I'm Not Sure You're Doing Your Best Work If You're Doing It On An Iphone.

Doing Your Best

Anticipated, Personal, And Relevant Advertising Always Does Better Than Unsolicited Junk.

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Surprise Comes From Defying Expectations.

Don’t Do It Because It’s Your Job, Do It Because You Can.

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If It's Worth Doing, It's Worth Doing Well.

Worth Waiting For

Chinese Proverb

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Seeing, Despite The Name, Isn’t Merely Visual.

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I Don't Think We Have Any Choice. I Think We Have An Obligation To Change The Rules, To Raise The Bar, To Play A Different Game, And To Play It Better Than Anyone Has Any Right To Believe Is Possible.

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Your Biggest Failure Is The Thing You Dreamed Of Contributing But Didn't Find The Guts To Do.

How Often Do Our Heroes Stand Still? It's Hard To Imagine Spock And Kirk Landing On A Planet And Just Relaxing For A Month Or Two. Just Hanging Out Has Nothing To Do With Boldly Going Where No One Has Gone Before. What Makes Us Different From Every Other Creature Is That We Go Places, Places We've Not Gone Before. We Do It Willingly, And Often. What Makes Our Work And Our Life Interesting Is Discovery, Surprise, And The Risk Of Exploration.

Just About Every Great, Brave Or Beautiful Thing In Our Culture Was Created By Someone Who Didn't Do It For Money.

Choices Lead To Habits. Habits Become Talents. Talents Are Labeled Gifts. You’re Not Born This Way, You Get This Way.

I Define Anxiety As Experiencing Failure In Advance.

Fans, True Fans, Are Hard To Find And Precious. Just A Few Can Change Everything. What They Demand, Though, Is Generosity And Bravery.

There's Nothing Wrong With Having A Plan. Plans Are Great. But Missions Are Better. Missions Survive When Plans Fail, And Plans Almost Always Fail.

A Product For Everyone Rarely Reaches Much Of Anyone.

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.

I Believe That Uncertainty Is Really My Spirit's Way Of Whispering, I'm In Flux. I Can't Decide For You. Something Is Off-balance Here.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

If You Need To Conceal Your True Nature To Get In The Door, Understand That You'll Probably Have To Conceal Your True Nature To Keep That Job.

Bullhorns Are Overrated: Having Ten Times As Many Twitter Followers Generates Approximately Zero Times As Much Value.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

You Are Far More Likely To Do Your Best Work If You Are Willing To Delight A Few As Opposed To Soothe The Masses.

If You Want To Get In Shape, Go To The #‎ Gym Every Single Day, Change Your Clothes And Take A Shower. If You Can Do That Every Single Day For A Month, Pretty Soon You'll Start Doing Something While You're There.

At The Age Of Four, You Were An Artist. And At Seven, You Were A Poet.

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