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Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

-Seth Godin

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Developing Expertise Or Assets

Seth Godin

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Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

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Good Advice Is Priceless. Not What You Want To Hear, But What You Need To Hear. Not Imaginary, But Practical. Not Based On Fear, But On Possibility. Not Designed To Make You Feel Better, Designed To Make You Better. Seek It Out And Embrace The True Friends That Care Enough To Risk Sharing It. I'm Not Sure What Takes More Guts-giving It Or Getting It.

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You Can Game The Social Media In The Short Run, But Not For Long.

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What I Mean By Art Is The Human Act Of Doing Something That Connects Us To Someone Else

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To Make A Product, To Market An Idea, To Come Up With Any Problem You Want To Solve That Doesn't Have A Constituency With An Otaku, Is Almost Impossible... There's A Hot Sauce Otaku, But There's No Mustard Otaku.

And The Reason Is That Until Wonder Came Along And Figured Out How To Spread The Idea Of Sliced Bread, No One Wanted It. That The Success Of Sliced Bread... Is Not Always About What The Patent Is Like, Or What The Factory Is Like - It's About Can You Get Your Idea To Spread, Or Not.

Permission Marketing Turns Strangers Into Friends And Friends Into Loyal Customers. It's Not Just About Entertainment - It's About Education. Permission Marketing Is Curriculum Marketing.

Loyal Customers

A Business Owner Is The Boss, But It's A Job, A Place That Is Stable And Profitable. An Entrepreneur Is An Artist Of Sorts, Throwing His/herself Into Impossible Situations And Seeking Out Problems That Require Heart And Guts To Solve. Both Are Fine, But Choose.

If You Can't Make Money From Attention, You Should Do Something Else For A Living.

The Opportunity Is Not In Being Momentarily Popular With The Anonymous Masses. It's In Being Missed When You're Gone, In Doing Work That Matters To The Tribe You Choose.

The Status Quo Is Leaving The Building, And Quickly.

All The Creativity Books In The World Aren’t Going To Help You If You’re Unwilling To Have Lousy, Lame, And Even Dangerously Bad Ideas.

Art Is A Personal Act Of Courage, Something One Human Does That Creates Change In Another.

The Goal Has Never Been To Always Succeed. The Goal Is To Be Allowed To Keep Initiating.

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Debt Creates Stress, Stress Creates Behaviors That Don't Lead To Happiness.

Fear Is The Dream Killer, The Silent Voice That Pushes Us To Lose Our Passion In A Vain Attempt To Seek Safety.

Most People With A Big Idea, Great Talent And/or Something To Say Don't Get Lucky At First. Or Second. Or Even Third. It's So Easy To Conclude That If You're Not Lucky, You're Not Good. So Persistence Becomes An Essential Element Of Good, Because Without Persistence, You Never Get A Chance To Get Lucky.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.

Networking That Matters Is Helping People Achieve Their Goals.

Forgive Yourself For Not Being The Richest, The Thinnest, The Tallest, The One With The Best Hair. Forgive Yourself For Not Being The Most Successful, The Cutest Or The One With The Fastest Time. Forgive Yourself For Not Winning Every Round. Forgive Yourself For Being Afraid. But Don’t Let Yourself Off The Hook, Never Forgive Yourself, For Not Caring Or Not Trying.

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When In Doubt, Tell Yourself The Truth.

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