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It's Not About You, It's About The Next Person. The Single Best Use Of A Business Book Is To Help Someone Else. Sharing What You Read, Handing The Book To A Person Who Needs It... Pushing Those Around You To Get In Sync And To Take Action-that's The Main Reason It's A Book, Not A Video Or A Seminar. A Book Is A Souvenir And A Container And A Motivator And An Easily Leveraged Tool. Hoarding Books Makes Them Worth Less, Not More.

-Seth Godin

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It's Not About You,

Seth Godin

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It's Not About You, It's About The Next Person. The Single Best Use Of A Business Book Is To Help Someone Else. Sharing What You Read, Handing The Book To A Person Who Needs It... Pushing Those Around You To Get In Sync And To Take Action-that's The Main Reason It's A Book, Not A Video Or A Seminar. A Book Is A Souvenir And A Container And A Motivator And An Easily Leveraged Tool. Hoarding Books Makes Them Worth Less, Not More.

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You Are Far More Likely To Do Your Best Work If You Are Willing To Delight A Few As Opposed To Soothe The Masses.

One Theory Says That If You Treat People Well, You're More Likely To Encourage Them To Do What You Want, Making All The Effort Pay Off. Do This, Get That. Another One, Which I Prefer, Is That You Might Consider Treating People With Kindness Merely Because You Can. Regardless Of What They Choose To Do In Response, This Is What You Choose To Do. Because You Can.

Remarkable Visions And Genuine Insights Are Always Met With Resistance.

In A Digital World, The Gift I Give You Almost Always Benefits Me More Than It Costs.

The Goal Is To Be On The Hook, Not To Let Someone Else Do The Scary Parts.

People Are Not Afraid Of Failure, They're Afraid Of Blame.

Fear For A Linchpin Is A Clue That You're Getting Close To Doing Something Important.

The Time To Look For A New Job Is When You Don't Need One. The Time To Switch Jobs Is Before It Feels Comfortable.

If You Could Do Tomorrow Over Again, Would You?

Dreams Are Difficult To Build And Easy To Destroy.

People Get Good Gigs Because They Stand Up....you Don't Get Picked. Reject The Tyranny Of Picked. Pick Yourself.

Mind Your Own Business

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

It's Not An Accident That Successful People Read More Books.

I've Found That Giving Gifts Is Transformative. It Makes Me Better. It Clarifies My Thinking And Allows Me To Do Better Work.

Positive Thinking Is Hard. Worth It, Though.

I Think That Any Time Reality Doesn't Match Your Expectations, It Means That Marketing Was Involved.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.

Don’t Do It Because It’s Your Job, Do It Because You Can.

You Can Risk Being Wrong Or You Can Be Boring.

It Turns Out That The People Who Like Their Jobs The Most Are Also The Ones Who Are Doing The Best Work, Making The Greatest Impact, And Changing The Most.

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.

In A Crowded Marketplace, Fitting In Is A Failure. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

Permission Marketing Turns Strangers Into Friends And Friends Into Loyal Customers. It's Not Just About Entertainment - It's About Education. Permission Marketing Is Curriculum Marketing.

Loyal Customers

Art Changes Posture And Posture Changes Innocent Bystanders.

Loving What You Do Is Almost As Important As Doing What You Love, Especially If You Need To Make A Living At It.

Loving What You Do

Doing What You Love

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

The Only Purpose Of Customer Service Is To Change Feelings.

Great Work Is The Result Of Seeking Out Tension, Not Avoiding It.

You Can't Shrink Your Way To Greatness!

The Enemy Of Creativity Is Fear.

Action Or Inaction Are Both Forms Of Leadership And Standard Setting.

The First Rule Of Doing Work That Matters: Go To Work On A Regular Basis.

Just Saying Yes Because You Can't Bear The Short-term Pain Of Saying No Is Not Going To Help You Do The Work.

Choices Lead To Habits. Habits Become Talents. Talents Are Labeled Gifts. You’re Not Born This Way, You Get This Way.

Initiative Is The Privilege Of Picking Yourself.

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

No, Everything Is Not Going To Be Okay. It Never Is. It Isn't Okay Now. Change, By Definition, Changes Things

If You Don't Get It Built, The Work Doesn't Matter.

If You Don't Know How It Works, Find Out. If You're Not Sure If It Will Work, Try It. If It Doesn't Make Sense, Play With It Until It Does. If It's Not Broken, Break It. If It Might Not Be True, Find Out.

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

If It's Worth Listening To, It's Worth Questioning Until You Understand It.

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.

We Are Too Focused On Avoiding Criticism And Not Enough On Making A Difference.

Making A Difference

Don't Fix Me; Love Me For What's Broken.

The Second Person To Write A Story About A Young Boy And An Escaped Slave On The Mississippi Wasn't A Novelist, He Was A Typist.

The Unhappy Theory Of Business Ethics Is This: You Have A Fiduciary Responsibility To Maximize Profit. Period. To Do Anything Other Than That Is To Cheat Your Investors. And In A Competitive World, You Don't Have Much Wiggle Room Here.

Where Do You Put The Fear When You Choose To Innovate? The Fear Is There, But You Have To Find A Place To Put It.

The Only Path To Amazing Runs Directly Through Not-yet-amazing . But Not-yet-amazing Is A Great Place To Start, Because That's Where You Are. For Now.

If You Can't Be Remarkable, Perhaps You Should Consider Doing Nothing Until You Can.

Plans Are Great, But Missions Are Better.

Competence Is The Enemy Of Change!

Studying Entrepreneurshi P Without Doing It... Is Like Studying The Appreciation Of Music Without Listening To It.

If You Are Deliberately Trying To Create A Future That Feels Safe, You Will Willfully Ignore The Future That Is Likely.

Normal Is Fading Away. Governments And Industries And Schools Like Normal, Because It's Easier, It Scales And It's Profitable. But People Don't Like It - We Want To Be Who We Are, Not Who Some Marketer Tells Us To Be.

Competence Is No Longer A Scarce Commodity.

When The Legacy You Leave Behind Lasts For Hours, Days Or A Lifetime, You Matter.

If You Love Writing Or Making Music Or Blogging Or Any Sort Of Performing Art, Then Do It. Do It With Everything You've Got. Just Don't Plan On Using It As A Shortcut To Making A Living.

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Gratitude And Opportunity Create More Of The Same.

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Risking The Appearance Of Weakness Takes Strength. And The Market Knows It.

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The Opposite Of Coherent Is Interesting.

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Please Stop Waiting For A Map. We Reward Those Who Draw Maps, Not Those Who Follow Them.

The World Doesn't Owe You A Living, But Just When You Needed It, A Door Was Opened For You To Make A Difference.

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Courage Doesn't Always Involve Physical Heroism In The Face Of Death. It Doesn't Always Require Giant Leaps Worthy Of Celebration. Sometimes, Courage Is The Willingness To Speak The Truth About What You See And To Own What You Say.

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I Think The Most Productive Thing To Do During Times Of Change Is To Be Your Best Self, Not The Best Version Of Someone Else.

If Failure Isn't An Option, Then Success Isn't Either. Success Is Just Failure Repeated Until It Works.

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!

'good Enough' Stopped Being Good Enough A Long Time Ago. So Why Not Be Great?

Sign Your Work...if You're Not Proud Of It, Don't Ship It. If You Are, Sign Your Work And Own The Results. We'll Know Who To Thank. If You Work For A Place Where Work Goes Unsigned (internally, In Particular) It's Worth Asking Why.

Optimism Is The Most Important Human Trait, Because It Allows Us To Evolve Our Ideas, To Improve Our Situation, And To Hope For A Better Tomorrow.

Art Is The Work Of A Human Being – Something A Person Does With Generosity To Touch Someone Else To Make A Change For The Better.

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Market-driven Design Builds The Success Of The Product's Marketing Into The Product Itself.

Whining Isn't A Scalable Solution.

If You're Not Willing To Get Your 'worst One Ever' Out Of The Way, How Will You Possibly Do Better Than That?

Go Ahead, Do Something Impossible.

Competence Is No Longer Scarce.

Data Is Not Useful Until It Becomes Information.

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.

Too Often, The Person Who Wrecks Our Work Is Us.

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.

Empathy Requires Something Extremely Difficult: Accepting The Fact That We Are Not And Never Will Be In The Other Person's Shoes. There's No Rational, Universal Course Because Individuals Have Different Goals, Different Worldviews And Different Experiences.

Different Experiences

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

By My Definition, Most Art Has Nothing To Do With Oil Paint Or Marble. Art Is What We're Doing When We Do Our Best Work.

Learning Is Not Done To You, It Is Something You Choose To Do.

Marketers Want To Get Their Messages In Front Of You. They Must Get Their Messages In Front Of You, Just To Survive. The Only Problem Is-do You Really Want More Marketing Messages?

We Fail When We Give Up Too Soon.

There's No Map For Being An Artist.

Being An Artist

Organizations That Destroy The Status Quo Win. Whatever The Status Quo Is, Changing It Gives You The Opportunity To Be Remarkable.

Teaching Young People To Sell Is A Priceless Gift.

Art Is What We Do When We're Truly Alive.

As Soon As You Are Willing To Say 'it's Not For You', You're Freed Up To Make Art.

Social Networking That Matters Is Helping People Archive Their Goals. Doing It Reliably And Repeatability So That Over Time People Have An Interest In Helping You Achieve Your Goals.

Piracy Is Not The Problem, Obscurity Is.

If You Hear My Idea But Don't Believe It, That's Not Your Fault; It's Mine. If You See My New Product But Don't Buy It, That's My Failure, Not Yours. If You Attend My Presentation And You're Bored, That's My Fault Too.

Debt Creates Stress, Stress Creates Behaviors That Don't Lead To Happiness.

There's No Shortage Of Remarkable Ideas, What's Missing Is The Will To Execute Them.

Many Things That Are True Are True Because You Believe Them.

More Time [to Decide] Without More Information Just Creates Anxiety, Not Insight.

People Who Make A Difference Never Wait For Just The Right Time. They Know That It Will Never Arrive.

The Person Who Fails The Most Wins.

No, The Only Way To Know What People Think Is To Watch What They Do, Not What They Say. Do They Come Back For More? Do You Cause Them To Change Their Behavior? Can You Make Them Smile?

Care. Care More Than You Need To, More Often Than Expected, More Completely Than The Other Guy.

Either You Defend The Status Quo, Or You Invent The Future.

I Think That The Economics Of Book Publishing Favor Hits With Long Book Runs. You Make All Your Money On The Last Bunch Of Books, Not The First.

The Fatigue Was There, But Some People Understood That Putting It Aside Was The Single Most Important Factor In Succeeding.

When We Intentionally Seek Out The Difficult Tasks, We're Much More Likely To Actually Create Value.

Difficult Tasks

Every Day I Meet People Who Have So Much To Give But Have Been...frighten Ed Enough To Hold It Back. It's Time To Stop Complying With The System And Draw Your Own Map. You Have Brilliance In You, Your Contribution Is Essential, And The Art You Create Is Precious. Only You Can Do It, And You Must.

The Answer To The Question "where Do Good Ideas Come From" Is Always The Same, The Come From Bad Ideas. If You Come Up With 20 Bad Ideas You Get One Good One.

Surprise And Delight And Connection Are Remarkable.

Go Ahead And Make Something For The Elites. Not The Elites Of Class Or Wealth, But The Elites Of Curiosity, Passion And Taste. Every Great Thing Ever Created Was Created By And For This Group.

You Can Raise The Bar Or You Can Wait For Others To Raise It, But It's Getting Raised Regardless.

All The Good Things In My Career Are A Direct Descendant Of What I Did And Learned At #‎ Camp

Everyone Has A Comfort Zone. Worth Considering: How Hard (and How Often) Are You Willing To Work To Get Out Of It? You Can Turn That Into A Habit If You Choose.

It's Pretty Easy To Decide To Roll With The Punches, To Look At The Enormity Of Natural Disaster And Choose To Hunker Down And Do Less. It's More Important Than Ever, I Think, To Persist And Make A Dent In The Universe Instead. We've All Been Offered Access To So Many Tools, So Many Valuable Connections, So Many Committed People. What An Opportunity.

Basically You Create Your Experience Through Your Beliefs About Yourself And The Nature Of Reality. Another Way To Understand This Is To Realize That You Create Your Experiences Through Your Expectations.

The Problem With Putting It All On The Line Is That It Might Not Work Out. The Problem With Not Putting It All On The Line Is That It Will Never (ever) Change Things For The Better. Not Much Of A Choice, I Think.

The One Path That Never Works Is The Most Common One: Doing Nothing At All.

No One Can Be Responsible For Where Or How We Each Begin. No One Has The Freedom To Do Anything Or Everything, And All Choices Bring Consequences. What We Choose To Do Next, Though, How To Spend Our Resources Or Attention Or Effort, This Is What Defines Us.

The Status Quo Is Persistent And Resistant. It Exists Because Everyone Wants It To. Everyone Believes That What They've Got Is Probably Better Than The Risk And Fear That Come With Change.

If You Do A Job Where Someone Tells You Exactly What To Do, They Will Find Someone Cheaper Than You To Do It. And Yet Our Schools Are Churning Out Kids Who Are Stuck Looking For Jobs Where The Boss Tells Them Exactly What To Do.

Emotions Are Far More Contagious Than Any Disease. A Smile Or A Panic Will Spread Through A Group Of People Far Faster Than Any Virus Ever Could. When You Walk Into The Office Or A Negotiation, Then, Wash Your Bad Mood Away Before You See Us. Don't Cough On Us, Don't Sneeze On Us, Sure, But Don't Bring Your Grouchiness, Your Skepticism Or Your Fear In Here Either. It Might Spread.

Remember The Bob Dylan Rule: It's Not Just A Record, It's A Movement.

Denigrating Art You Don't Understand Doesn't Hurt The Art - It Reveals Something About Your Willingness To Learn.

Willingness To Learn

Our Best Work Can't Possibly Appeal To The Average Masses, Only Our Average Work Can. Finding The Humility To Happily Walk Away From Those That Don't Get It Unlocks Our Ability To Do Great Work.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.

Your Biggest Failure Is The Thing You Dreamed Of Contributing But Didn't Find The Guts To Do.

Great Work Is Always Shunned At First.

When Kids Grow Up Wanting To Be You, You Matter.

If You Hear My Idea And Dont Believe It , Thats Not Your Fault Its Mine.

You Can't Control Other People, And Giving Them The Power To Decide If You Will Continue To Produce Good Work Is Foolish.

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

If There Isn't A Good Reason, Go Home. If There Is, Then Do Something ... Loud, Now, And Memorable.

Persistent People Are Able To Visualize The Idea Of Light At The End Of The Tunnel When Others Can't See It

The Best Favors Are Worth Doing For The Doing, Not Because We'll Ever Get Paid Back Appropriately.

Art Is The Act Of Doing Work That Matters While Dancing With The Voice In Your Head That Screams For You To Stop.

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The Largest Enemy Of Change Isn't 'no', It's 'not Yet' - That Is The Easiest Way To Forestall Change.

Leadership, On The Other Hand, Is About Creating Change You Believe In.

Kickstarter Isn't A Profit Center, It's An Organizer And An Instigator.

If You Don't Require The Journey To Be Easy Or Comfortable Or Safe, You Can Change The World.

Make More Decisions. That's The Only Way To Get Better At It.

If It's Work, We Try To Figure Out How To Do Less, If It's Art, We Try To Figure Out How To Do More

The Status Quo Is Leaving The Building, And Quickly.

The Only Thing Worse Than Starting Something And Failing... Is Not Starting Something.

As Creators, Our Pursuit Of Perfection Might Be Misguided, Particularly If It Comes At The Expense Of The Things That Matter.

But What If I Fail? You Will. A Better Question Might Be, ‘after I Fail, What Then?’ If You’ve Chosen Well, After You Fail You Will Be One Step Closer To Succeeding, You Will Be Wiser And Stronger And You Almost Certainly Will Be More Respected By All Of Those That Are Afraid To Try.

If Failure Is Not An Option, Neither Is Success. Innovation Is Just Repeated Failure Till You Come Up With Something That Works.

If You Want To Get In Shape, Go To The #‎ Gym Every Single Day, Change Your Clothes And Take A Shower. If You Can Do That Every Single Day For A Month, Pretty Soon You'll Start Doing Something While You're There.

Art...is The Intentional Act Of Using Your Humanity To Create A Change In Another Person...passion Is Caring Enough About Your Art That You Will Do Almost Anything To Give It Away, To Make It A Gift, To Change People.

If You're In The Idea Business, It Doesn't Matter Where You're From. It Matters If We Care About The Change You're Making.

The Librarian Isn't A Clerk Who Happens To Work In A Library. A Librarian Is A Data Hound, A Guide, A Sherpa And A Teacher. The Librarian Is The Interface Between Reams Of Data And The Untrained But Motivated User.

Anxiety Is Practising Failure In Advance. Anxiety Is Needless And Imaginary. It's Fear About Fear, Fear That Means Nothing.

If You've Got The Platform And The Ability To Make A Difference, Then This Goes Beyond 'should' And Reaches The Level Of 'must.' You Must Make A Difference Or You Squander The Opportunity. Wasting The Opportunity Both Degrades Your Own Ability To Contribute And, More Urgently, Takes Something Away From The Rest Of Us.

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Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

Good Ideas Come From Bad Ideas, But Only If There Are Enough Of Them.

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It Takes Three Years To Be An Overnight Success, Sometimes More.

Nobody Says, 'yeah, I'd Like To Set Myself Up For Some Serious Criticism!' And Yet, The Only Way To Be Remarkable Is To Do Just That.

I Was Amplifying The Negative At The Expense Of The Positive, Not To Serve Any Useful Function, Not To Make My Writing Better, But To Destroy It. The Lizard Brain, So Attuned To People Laughing Behind Our Backs, Was On High Alert For This Sort Of Criticism And Would Do Anything It Could To Stop Me From Writing Again. I Haven't Sought Out And Read A Review Or A Tweet Since.

Remarkable Visions And Genuine Insight Are Always Met With Resistance. And When You Start To Make Progress, Your Efforts Are Met With Even More Resistance. Products, Services, Career Paths... Whatever It Is, The Forces For Mediocrity Will Align To Stop You, Forgiving No Errors And Never Backing Down Until It's Over

Put Aside Your Need For A Step-by-step Manual And Instead Realize That Analogies Are Your Best Friend.

My New Favorite Word Is 'awkward.'...th E Reason We Need To Be In Search Of Awkward Is That Awkward Is The Barrier Between Us And Excellence, Between Where We Are And The Remarkable. If It Were Easy, Everyone Would Have Done It Already, And It Wouldn't Be Worth The Effort.

Waiting For Perfect Is Never As Smart As Making Progress.

One Way To Work The System Is To Work The System. The Other Way Is To Refuse To Work It.

When We Think About What Might Go Wrong, We're More Likely To Design Something That Goes Right.

The Youtube Video Maker Gets More Out Of Making A Video Than You Get Out Of Watching It.

The Next Thing You Do Today Will Be The Most Important Thing On Your Agenda, Because, After All, You're Doing It Next. Well, Perhaps It Will Be The Most Urgent Thing. Or The Easiest. In Fact, The Most Important Thing Probably Isn't Even On Your Agenda.

Two Elements Of Successful Leadership: A Willingness To Be Wrong And An Eagerness To Admit It.

...the Greatest Shortage In Our Society Is An Instinct To Produce. To Create Solutions And Hustle Them Out The Door. To Touch The Humanity Inside And Connect To The Humans In The Marketplace.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

The Problem With Competition Is That It Takes Away The Requirement To Set Your Own Path, To Invent Your Own Method, To Find A New Way.

A Symptom Of The Revolution: When We State Something Is Impossible In Theory, But Then Change Our Minds When We Discover That It Is Possible In Practice.

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Possible And Impossible

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