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Real Change Comes From Finding And Embracing And Connecting And Amplifying Those That Are Inclined To Like You And Believe In You. Ideas Spread From Person To Person, Not So Much From You To Them. So Find Your Biggest Fans And Give Them A Story To Tell.

-Seth Godin

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Real Change Comes From

Seth Godin

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Real Change Comes From Finding And Embracing And Connecting And Amplifying Those That Are Inclined To Like You And Believe In You. Ideas Spread From Person To Person, Not So Much From You To Them. So Find Your Biggest Fans And Give Them A Story To Tell.

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I See Things Differently When I'm Focused On Opening Doors For Other People, And More Often Than Not, My Doors Are Opened As Well.

You Get To Keep Making Art As Long As You Are Willing To Make The Choices That Let You Make Your Art.

Measurement Is Fabulous. Unless You're Busy Measuring What's Easy To Measure As Opposed To What's Important

There Are Always Limits, And Opportunities. The Ones We Rehearse And Focus On Are The Ones That Shape Our Future.

How Do I Dance With The Fear? Fear Is Not The Enemy. Paralysis Is The Enemy.

Competition And The Market Are Like Water, They Go Where They Want

The Person Who Fails The Most Wins.

The Unhappy Theory Of Business Ethics Is This: You Have A Fiduciary Responsibility To Maximize Profit. Period. To Do Anything Other Than That Is To Cheat Your Investors. And In A Competitive World, You Don't Have Much Wiggle Room Here.

Normal Is Fading Away. Governments And Industries And Schools Like Normal, Because It's Easier, It Scales And It's Profitable. But People Don't Like It - We Want To Be Who We Are, Not Who Some Marketer Tells Us To Be.

The Industrial Age Brought Compliance And Compliance Brought Fear And Fear Brought Us Mediocrity.

The Job Is Not The Work.

I Think "creativity" Is Better Described As Failing Repeatedly Until You Get Something Right.

The Only Purpose Of Customer Service Is To Change Feelings.

Laptop Computers Dramatically Increased The Time People Spend Doing Work. (the Internet Dramatically Decreased It, So We're Even).

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

Winners Quit All The Time. They Just Quit The Right Stuff At The Right Time.

Surprise And Differentiation Have Far More Impact Than Noise Does.

Differentiation

You Don't Have Enough Time To Be Both Unhappy & Mediocre. It's Not Just Pointless; It's Painful.

In A Battle Between Two Ideas, The Best One Doesn't Necessarily Win. No, The Idea That Wins Is The One With The Most Fearless Heretic Behind It.

Any Customer That Walks Away, Disrespected And Defeated, Represents Tens Of Thousands Of Dollars Out The Door, In Addition To The Failure Of A Promise The Brand Made In The First Place. You Can't See It But It's Happening, Daily.

And It Doesn't Matter To Me Whether You're Running A Coffee Shop Or You're An Intellectual Or You're In Business Or Flying Hot Air Balloons. People Who Can Spread Ideas, Regardless Of What Those Ideas Are, Win. But Consumers, They Got Way More Choices Than They Used To And Way Less Time.

Canoeing Was Hard And Scary, And The Wind Could Blow You Across The Lake If You Did It Wrong. After A Year Of Not Doing It Right, I Could Talk To People And Get Them To Sit Up Straight, Take Different Kinds Of Chances, To Breathe Differently, To Engage In The Moment In The Boat. And I Changed Them, And I Changed Me In The Process.

Leadership Is The Art Of Giving People A Platform For Spreading Ideas That Work.

Art Is The Work Of A Human, An Individual Seeking To Make A Statement, To Cause A Reaction, To Connect. Art Is Something New, Every Time, And Art Might Not Work, Precisely Because It's New, Because It's Human And Because It Seeks To Connect.

If You Hear My Idea And Dont Believe It , Thats Not Your Fault Its Mine.

Life Is Like Skiing. Just Like Skiing, The Goal Is Not To Get To The Bottom Of The Hill. It's To Have A Bunch Of Good Runs Before The Sun Sets.

All Motivation Is Self-motivation. Your Family, Your Boss, Or Your Co-workers Can Try To Get Your Engine Going, But Until You Decide What To Accomplish, Nothing Will Happen.

Accomplish Nothing

The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.

The One Path That Never Works Is The Most Common One: Doing Nothing At All.

You Know, If I Look At An Auditorium Full Of High School Students And The Big Man On Campus And His Girlfriend Are Busy Talking While The Lecture's Going On, The Rest Of The Room Is Going To Do It Because They're Powerful Sneezers. They Have Influence. They Reach Out To A Whole Bunch Of People In A Way That Makes The Idea Of Being Disrespectful Spread.

Make Something Happen Today, Before You Go Home, Before The End Of The Week. Launch That Idea, Post That Post, Run That Ad, Call That Customer. Go The Edge, That Edge You've Been Holding Back From... And Do It Today. Without Waiting For The Committee Or Your Boss Or The Market. Just Go.

The Most Successful Givers Aren’t Doing It Because They’re Being Told To. They Do It Because Doing It Is Fun. It Gives Them Joy.

Kings Fear Change. Leaders Crave It.

All The Creativity Books In The World Aren’t Going To Help You If You’re Unwilling To Have Lousy, Lame, And Even Dangerously Bad Ideas.

Deadlines Have A Lousy Name. Call Them Live-lines Instead. That´t What They Are.

Instead Of Working So Hard To Prove The Skeptics Wrong, It Makes A Lot More Sense To Delight The True Believers. They Deserve It, After All, And They're The Ones That Are Going To Spread The Word For You.

Practice Works Because Practice Gives Us A Chance To Relax Enough To Make Smart Choices.

Desire Can't Be Sated, Because If It Is, The Longing Disappears And Then We've Failed, Because Desire Is The State We Seek.

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training.

Being Charismatic Doesn't Make You A Leader. Being A Leader Makes You Charismatic.

In A Long Distance Race, Everyone Gets Tired. The Winner Is The Runner Who Figures Out Where To Put The Tired, Figures Out How To Store It Away Until After The Race Is Over. Sure, He's Tired. Everyone Is. That's Not The Point. The Point Is To Run.

The Desire That We Have To Do Something That’s Never Been Done Before Means That The People Who Are Around You Generally Will Not Encourage You To Do It…if They Were Encouraging You To Do It, Then Other People Would Be Doing It Already And It Wouldn’t Be Unique.

After You Produce You Can Select. You Can Curate. You Can Censor. But For Now, Have Bad Ideas, Lots And Lots Of Bad Ideas.

Great Innovations, Powerful Interactions And Real Art Are Often Produced By Someone In A State Of Wonder. Looking Around With Stars In Your Eyes And Amazement At The Tools That Are Available To You Can Inspire Generosity And Creativity And Connection

Art Changes Posture And Posture Changes Innocent Bystanders.

Do The Emotional Labor Of Working On Things That Others Fear.

There's A Huge Difference Between Being A Replaceable Cog On The Assembly Line And Being The One Who Is Missed, The One With A Unique Contribution, The One Who Made A Difference.

Dreams Are Difficult To Build And Easy To Destroy.

Art Is What We're Doing When We Do Our Best Work.

Shame Must Be Accepted To Be Effective.

Blaming The System Is Soothing Because It Lets You Off The Hook. But When The System Is Broken, We Wonder Why You Were Relying In The System In The First Place.

Kickstarter Isn't A Profit Center, It's An Organizer And An Instigator.

Your Positions On Everything Are Based On The Story You Tell Yourself And Not Some Universal Fact From The Universal Fact Database.

The Organizations Of The Future Are Filled With Smart, Fast, Flexible People On A Mission

The Only People Who Get Paid What They're Worth Are People Who Don't Follow The Instruction Book, Who Create Art, Who Are Innovative, Who Work Without A Map.

One Way To Sell A Consumer Something In The Future Is Simply To Get His Or Her Permission In Advance.

If There's Time For An Emergency, Why Isn't There Time For Brilliance, Generosity Or Learning?

If You Could Do Tomorrow Over Again, Would You?

We're Going To Spend Our Entire Future Living In Tomorrow-investing Now, When It's Difficult, Is The Single Best Moment.

No, The Only Way To Know What People Think Is To Watch What They Do, Not What They Say. Do They Come Back For More? Do You Cause Them To Change Their Behavior? Can You Make Them Smile?

I Think If You're Remarkable, Amazing Or Just Plain Spectacular, You Probably Shouldn't Have A Resume At All.

If Your Organization Requires Success Before Commitment, It Will Never Have Either.

Just Because Something Is Easy To Measure Doesn't Mean It's Important.

If You Don't Like Your Definition Of 'good Enough', Then Feel Free To Change That, But The Goal Before Shipping Is Merely That. Not Perfect.

Excellence Isn’t About Working Extra Hard To Do What You’re Told. It’s About Taking The Initiative To Do Work You Decide Is Worth Doing.

If You Set Your Bar At 'amazing' It's Awfully Difficult To Start. Your First Paragraph, Sketch, Formula, Sample Or Concept Isn't Going To Be Amazing. Your Tenth One Might Not Be Either. Confronted With The Gap Between Your Vision Of Perfect And The Reality Of What You've Created, The Easiest Path Is No Path. Shrug. Admit Defeat. Hit Delete. One More Reason To Follow Someone Else And Wait For Instructions. Of Course, The Only Path To Amazing Runs Directly Through Not-yet-amazing. But Not-yet-amazing Is A Great Place To Start, Because That's Where You Are.

If You Are Deliberately Trying To Create A Future That Feels Safe, You Will Willfully Ignore The Future That Is Likely.

What Evidence Would You Need To See To Change Your Mind About This?

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

It's Clearly More Fun To Make The Rules Than To Follow Them.

Criticism Comes To Those Who Stand Out.

Turn Strangers Into Friends. Turn Friends Into Donors. And Then Do The Most Important Job: Turn Your Donors Into Fundraisers.

Decide, Before You Start, That You're Going To Change Three Things About What You Do All Day At Work. Then, As You're Reading, Find The Three Things And Do It. The Goal Of The Reading, Then, Isn't To Persuade You To Change, It's To Help You Choose What To Change.

The Secret To Being Wrong Isn't To Avoid Being Wrong! The Secret Is Being Willing To Be Wrong. The Secret Is Realizing That Wrong Isn't Fatal.

Reject The Tyranny Of Picked. Pick Yourself.

Mind Your Own Business

In General, Organizations Are Afraid To Fire Customers, No Matter How Unreasonable. This Is A Mistake. It's Good For You.

If You Try To Delight The Undelightable, You've Made Yourself Miserable For No Reason.

Why Do We Value Leadership, Connection And Grace? Because It's Scarce, And That Scacity Creates Value.

The Less People Know, The More They Yell.

Believe In What You Do, Because You May Have To Do It For A Long Time Before It Catches On.

My Best Advice: Win Little Battles. Get In The Habit Of Winning, Of Shipping, Of Having Customers That Can't Live Without You. Once You've Demonstrated You Know How To Do The Art, Then Go After The Windmills.

Great Boss Is Challenging People In The Right Way. Leading, Not Managing. Supporting Them By Giving Them Both A Platform They Can Count On And Expectations They Can Stretch For.

It's Far Easier To Put Your Future Into Someone Else's Hands Than It Is To Slog Your Way Forward, Owning The Results As You Go.

You Can Use Social Media To Turn Strangers Into Friends, Friends Into Customers And Customers Into Salespeople.

Anyone Who Says Failure Is Not An Option Has Also Ruled Out Innovation.

Thought Provoking

Failure Is Not An Option

The Internet Has Opened The Door For Millions Of Businesses To Do Things Differently, Because There Are Other Assets Now, Assets That Can Transcend Location. Your Permission To Talk To Customers, Your Reputation, Your Unique Products-you Can Build A Business Around Them Online.

You Have Brilliance In You, Your Contribution Is Valuable, And The Art You Create Is Precious. Only You Can Do, And You Must.

You Can't Shrink Your Way To Greatness!

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.

Before You Tell Yourself You Have No Right To Invent This Or Improve That, Remind Yourself That The Person Before You Had No Right Either, But Did It Anyway.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.

The Reason They Want You To Fit In... Is That Once You Do, Then They Can Ignore You.

When The Legacy You Leave Behind Lasts For Hours, Days Or A Lifetime, You Matter.

Fear Is The Dream Killer, The Silent Voice That Pushes Us To Lose Our Passion In A Vain Attempt To Seek Safety.

No One Ever Gets Talker's Block. No One Wakes Up In The Morning, Discovers He Has Nothing To Say, And Sits Quietly, For Days Or Weeks, Until The Muse Hits, Until The Moment Is Right, Until All The Craziness In His Life Has Died Down.

A Product For Everyone Rarely Reaches Much Of Anyone.

If You Work In An Urgent-only Culture, The Only Solution Is To Make The Right Things Urgent.

Employee Engagement

Fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

... Outsiders Are Way More Likely To Approach Your Organization With Fabulous Projects If They Think They're Likely To Both Get A Good Reception And Succeed When They Get To Market.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.

A Brand That Stands For What All Brands Stand For Stands For Nothing Much.

Your Audacious Life Goals Are Fabulous. We're Proud Of You For Having Them. But It's Possible That Those Goals Are Designed To Distract You From The Thing That's Really Frightening You--the Shift In Daily Habits That Would Mean A Re-invention Of How You See Yourself.

The Resistance Is The Voice In Your Head Telling You To Use Bullets In Your Powerpoint Slides...it’s The Voice That Tells You To Leave Controversial Ideas Out Of The Paper You’re Writing, Because The Teacher Won’t Like Them. The Resistance Pushes Relentlessly For You To Fit In.

Treat Different People Differently. Anything Else Is A Compromise.

Not Only Are Bloggers Suckers For The Remarkable, So Are The People Who Read Blogs.

The Way You Feel About Giving Money To Good Causes Has A Lot To Do With The Way You Feel About Money.

Believe That Giving Up Is The Same Thing As Being Realistic.

Life Is Not About Gutting Out Every Situation. It's About Identifying Opportunity Or The Lack Thereof. If Your Pride Is All That Is Standing In The Way Of Quitting, Quit. The Right People Won't Care And The Wrong People Don't Matter. If You Know You're On The Right Path, Persevere Though The Pain. It Will Be Worth It.

Every Revolution Destroys The Average Middle First And Most Savagely.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

Teaching Young People To Sell Is A Priceless Gift.

The Tiny Cost Of Failure...is Dwarfed By The Huge Cost Of Not Trying.

Our Best Work Can't Possibly Appeal To The Average Masses, Only Our Average Work Can. Finding The Humility To Happily Walk Away From Those That Don't Get It Unlocks Our Ability To Do Great Work.

I Made A Decision To Write For My Readers, Not To Try To Find More Readers For My Writing.

'teamwork' Is The Word That Bosses Use When They Actually Mean 'do What I Say'

A Book Is A Souvenir Of An Idea.

Risking The Appearance Of Weakness Takes Strength. And The Market Knows It.

If You Demand That Everything That Happens Be Something You Are Adequately Prepared For, I Wonder If You’ve Chosen Never To Leap In Ways That We Need You To Leap. Once We Embrace This Chasm, Then For The Things For Which We Can Never Be Prepared, We Are Of Course, Always Prepared.

The Enemy Of Fear Is Creativity.

The Rules Are Now Clear: No One Is Going To Inform You, But It's Easier Than Ever To Inform Yourself.

The Goal Has Never Been To Always Succeed. The Goal Is To Be Allowed To Keep Initiating.

Not Changing Your Strategy Merely Because You're Used To The One You Have Now Is A Lousy Strategy.

Just Because The Tide Is Out, Doesn't Mean There Is Less Water In The Ocean.

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.

We're Better In The Rearview Mirror Than We Are At Predicting - 'cause You're Never Going To Be Right Every Time. You Can Handicap It. You Can Point To Certain Elements That Make It Work, And Many Of Those Elements Come Straight Out Of Epidemiology, Right?

Empathy Requires Something Extremely Difficult: Accepting The Fact That We Are Not And Never Will Be In The Other Person's Shoes. There's No Rational, Universal Course Because Individuals Have Different Goals, Different Worldviews And Different Experiences.

Different Experiences

Bullhorns Are Overrated: Having Ten Times As Many Twitter Followers Generates Approximately Zero Times As Much Value.

That The Horrible Zika Virus Or Hiv, We Can Look At What It Means To Be Patient Zero, What It Means To Need Not Much Contact To Spread, And All Of Those Things Follow Into The Way Ideas Spread.

Even Good Excuses, Really Good Ones, Don't Help Very Much. Explanations, On The Other Hand, Are Both Scarce And Useful. And Accurate Forecasts And Insightful Intuition Are Priceless.

Now For The First Time, You Can Choose Yourself. You Can Be Responsible For What You Do And How You Do It. You Have To Do The Hard Work Of Finding And Pleasing An Audience.

A Business Owner Is The Boss, But It's A Job, A Place That Is Stable And Profitable. An Entrepreneur Is An Artist Of Sorts, Throwing His/herself Into Impossible Situations And Seeking Out Problems That Require Heart And Guts To Solve. Both Are Fine, But Choose.

Just Saying Yes Because You Can't Bear The Short-term Pain Of Saying No Is Not Going To Help You Do The Work.

Remarkable Visions And Genuine Insights Are Always Met With Resistance.

Art Isn't Only A Painting; It's Anything That Changes Someone For The Better, Any Nonanonymous Interaction That Leads To A Human (not Simply A Commercial) Conclusion.

Change Is Not A Threat, It's An Opportunity. Survival Is Not The Goal, Transformative Success Is.

When You Are Trusted Because You Care, It's Quite Likely The Revenue Will Take Care Of Itself

The Edge Is A Great Place To Be. Inside The Box Is Too Dark. Outside The Box, There's No Leverage. But On The Edge Of The Box, You Can Get Things Done!

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

Effort Is Its Own Reward If You Allow It To Be.

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.

The First Rule Of Doing Work That Matters: Go To Work On A Regular Basis.

The Internet Was Supposed To Homogenize Everyone By Connecting Us All. Instead What It's Allowed Is Silos Of Interest.

What You Do For A Living Is Not Be Creative, What You Do For A Living Is Ship.

Making Promises And Keeping Them Is A Great Way To Build A Brand.

How Was Your Day? If Your Answer Was "fine," Then I Don't Think You Were Leading.

If You Can’t State Your Position In Eight Words, You Don’t Have A Position.

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.

Marketing Tells A Story That Spreads. Sales Overcomes The Natural Resistance To Say Yes.

Remarkable Visions And Genuine Insight Are Always Met With Resistance. And When You Start To Make Progress, Your Efforts Are Met With Even More Resistance. Products, Services, Career Paths... Whatever It Is, The Forces For Mediocrity Will Align To Stop You, Forgiving No Errors And Never Backing Down Until It's Over

It's Uncomfortable To Challenge The Status Quo.

Fans, True Fans, Are Hard To Find And Precious. Just A Few Can Change Everything. What They Demand, Though, Is Generosity And Bravery.

When Kids Grow Up Wanting To Be You, You Matter.

One Bad Review Doesn't Ruin My Day Because I Realize What A Badge Of Honor It Is To Get A Bit Of Criticism At All.

Why Waste A Sentence Saying Nothing?

If You Speak Up Online And Your Ideas Have Currency, People Are Going To Show Up And Want To Connect With You. What We Need More Of Are People With The Guts And Emotional Labour To Do This. The Greatest Shortage In Today's Society Is An Instinct To Produce.

Initiating Is Really And Truly Difficult, And That's What Leaders Do. They See Something Others Are Ignoring And They Jump On It.

Successful People Are The Ones Who Are Breaking The Rules.

Average Feels Safe But It's Not. It's Invisible.

The Real Power Of Tribes Has Nothing To Do With The Internet And Everything To Do With People.

Change Almost Never Fails Because It's Too Early. It Almost Always Fails Because It's Too Late.

Do You Know What People Want More Than Anything? They Want To Be Missed. They Want To Be Missed The Day They Don't Show Up. They Want To Be Missed When They're Gone.

By Being Remarkable, Being Genuine, You Can Be Worth Connecting With. And You Don't Have To Have It Figured Out Perfectly The First Time - You Can Adjust.

Here's The Truth You Have To Wrestle With: The Reason That Art (writing, Engaging, Leading, All Of It) Is Valuable Is Precisely Why I Can't Tell You How To Do It. If There Were A Map, There'd Be No Art, Because Art Is The Act Of Navigating Without A Map. Don't You Hate That? I Love That There's No Map.

You Can Be Right Or You Can Have Empathy. You Can't Do Both.

You Don't Make Art After You Become An Artist. You Become An Artist By Ceaselessly Making Art.

If You Can Embrace The Idea That Your Success And Happiness Are Tied Up In Defeating The Fear That's Holding You Back, You're 90 Percent Of The Way To Where You Need To Go, Because No, We're Not Kids, And No, This Is Not A Bike.

I Think If Your Goal Is For Everything To Be Okay, That's A Mistake. To Achieve That Goal, The Only Obstacle You'd Have To Face Tomorrow Is To Eliminate All Risk ... I've Made The Decision That I'm Never Trying To Make Everything Okay. I'm Trying For There To Be More Loose Ends, Not Fewer Loose Ends.

Ideas Aren't A Sideshow That Make Our Factory A Little More Valuable. Our Factory Is A Sideshow That Makes Our Ideas A Little More Valuable!

Content Marketing Is The Only Marketing Left

Content Marketing

Success Comes From Doing The Hard Part. When The Hard Part Is All You've Got, You're More Likely To Do It. And This Is Precisely Why It's Difficult To Focus. Because Focusing Means Acknowledging That You Just Signed Up For The Hard Part.

As Soon As We Associate Reading With A Test, We've Missed The Point.

The Instinct To Produce Great Work Doesn't Require A Fancy Notebook.

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

If You Need To Conceal Your True Nature To Get In The Door, Understand That You'll Probably Have To Conceal Your True Nature To Keep That Job.

Instead Of Wondering When Your Next Vacation Is, Maybe You Should Set Up A Life You Don't Need To Escape From.

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

It's Uncomfortable To Resist The Urge To Settle.

You Don't Have To Settle. It's A Choice You Get To Make Every Day.

And The Reason Is That Until Wonder Came Along And Figured Out How To Spread The Idea Of Sliced Bread, No One Wanted It. That The Success Of Sliced Bread... Is Not Always About What The Patent Is Like, Or What The Factory Is Like - It's About Can You Get Your Idea To Spread, Or Not.

Networking That Matters Is Helping People Achieve Their Goals.

Transformation Al Leaders Don't Start By Denying The World Around Them. Instead, They Describe A Future They'd Like To Create Instead.

Own Your Dreams. There Is No Better Way To Make Them Happen.

Marketing Is A Contest For People's Attention.

Surprise And Delight And Connection Are Remarkable.

If You're Not Willing To Face The Abyss Of Choice, You Will Almost Certainly Not Spend Enough Time Dancing With Opportunity.

Seizing New Ground, Making Connections Between People Or Ideas, Working Without A Map-these Are Works Of Art, And If You Do Them, You Are An Artist, Regardless Of Whether You Wear A Smock, Use A Computer, Or Work With Others All Day Long.

Inspirational Life

Every Great Company, Brand, Career Has Been Built In Exactly The Same Way: Bit By Bit, Step By Step, Little By Little.

Most Of Your Competition Spend Their Days Looking Forward To Those Rare Moments When Everything Goes Right. Imagine How Much Leverage You Have If You Spend Your Time Maximizing Those Common Moments When It Doesn't.

What If Getting Bigger Isn't The Point? What If You Merely Got Better?

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.

If You Want To Be A Leader, Go Lead

The Wettest, Weirdest Environment Is Human Interaction. Whatever We Build Gets Misunderstood, Corroded And Chronic, And It Happens Quickly And In Unpredictable Ways. That's One Reason Why The Web Is So Fascinating-it's A Collision Between The Analytic World Of Code And Wet World Of People.

You Can Listen To What People Say, Sure. But You Will Be Far More Effective If You Listen To What People Do.

The Market And The Consumer And Idea Trump The System.

Now, Before Sliced Bread Was Invented In The 1910s I Wonder What They Said? Like The Greatest Invention Since The Telegraph Or Something. But... The Thing About The Invention Of Sliced Bread Is This - That For The First 15 Years After Sliced Bread Was Available No One Bought It; No One Knew About It; It Was A Complete And Total Failure.

The Conversation Is Happening About Your Brand Whether You're A Part Of It Or Not.

You Don't Need More Time In Your Day. You Need To Decide.

Go Do Something Interesting. Ask If You Need Help.

Authenticy In Marketing Is Telling A Story People Want To Hear.

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