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If You Demand That Everything That Happens Be Something You Are Adequately Prepared For, I Wonder If You’ve Chosen Never To Leap In Ways That We Need You To Leap. Once We Embrace This Chasm, Then For The Things For Which We Can Never Be Prepared, We Are Of Course, Always Prepared.

-Seth Godin

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If You Demand That

Seth Godin

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If You Demand That Everything That Happens Be Something You Are Adequately Prepared For, I Wonder If You’ve Chosen Never To Leap In Ways That We Need You To Leap. Once We Embrace This Chasm, Then For The Things For Which We Can Never Be Prepared, We Are Of Course, Always Prepared.

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Two Different Things: A Crowd Is A Tribe Without A Leader. A Crowd Is A Tribe Without Communication. Most Organizations Spend Their Time Marketing To The Crowd. Smart Organizations Assemble The Tribe.

The Reason You Might Choose To Embrace The Artist Within You Now Is That This Is The Path To (cue The Ironic Music) Security.

Anticipated, Personal, And Relevant Advertising Always Does Better Than Unsolicited Junk.

Fear For A Linchpin Is A Clue That You're Getting Close To Doing Something Important.

Marketers Want To Get Their Messages In Front Of You. They Must Get Their Messages In Front Of You, Just To Survive. The Only Problem Is-do You Really Want More Marketing Messages?

Becoming A Superstar Takes About 10,000 Hours Of Hard Work.

Isn't The Drawing Board The Place Where All The Best Work Happens? It's Not A Bad Thing To Go Back There. It's The Entire Point.

Basically You Create Your Experience Through Your Beliefs About Yourself And The Nature Of Reality. Another Way To Understand This Is To Realize That You Create Your Experiences Through Your Expectations.

If You Could Do Tomorrow Over Again, Would You?

If It Scares You, It Might Be A Good Thing To Try.

It's More Important That You Be Passionate About What You Do All Day Than It Is To Be Passionate About The Product That Is Being Sold.

It's Never Too Late To Start Heading In The Right Direction.

Heading In The Right Direction

At The Heart Of Art Is Learning To See

The Goal In Blogging/ Business/ Inspiring Non-fiction Is To Share A Truth, Or At Least A Truth As The Writer Sees It. To Not Just Share It, But To Spread It And To Cause Change To Happen. You Can Do That In At Least Three Ways: With Research (your Own Or Reporting On Others), By Building And Describing Conceptual Structures, Or With Stories That Resonate.

Successful People Fail Often, And, Worth Noting, Learn More From That Failure Than Everyone Else.

Keep Starting Until You Finish.

The Problem With Holding A Grudge Is That Your Hands Are Then Too Full To Hold Onto Anything Else. It Might Be The Competition Or A Technology Or The Lousy Things That Someone Did A Decade Ago. None Of It Is Going To Get Better As A Result Of Revisiting The Grudge.

The Future Isn't So Much About Absorbing Or Tolerating Change, It's About Making Change.

The Challenge With Being An Initiator Of Projects Is That You Are Never, Ever Done.

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training.

Do You Know What People Want More Than Anything? They Want To Be Missed. They Want To Be Missed The Day They Don't Show Up. They Want To Be Missed When They're Gone.

Change Almost Never Fails Because It's Too Early. It Almost Always Fails Because It's Too Late.

Marketing Is A Contest For People's Attention.

Here's Conventional Wisdom: Success Makes You Happy. Happiness Permits You To Be Generous. In Fact, It Actually Works Like This: Generosity Makes You Happy. Happy People Are More Likely To Be Successful.

Either You Defend The Status Quo, Or You Invent The Future.

The Way To Get Unstuck Is To Start Down The Wrong Path, Right Now.

Fear Is The Dream Killer, The Silent Voice That Pushes Us To Lose Our Passion In A Vain Attempt To Seek Safety.

Ideas Don't Get Smaller When They're Shared, They Get Bigger.

Art Isn't Only A Painting; It's Anything That Changes Someone For The Better, Any Nonanonymous Interaction That Leads To A Human (not Simply A Commercial) Conclusion.

Transformation Al Leaders Don't Start By Denying The World Around Them. Instead, They Describe A Future They'd Like To Create Instead.

Real Change Comes From Finding And Embracing And Connecting And Amplifying Those That Are Inclined To Like You And Believe In You. Ideas Spread From Person To Person, Not So Much From You To Them. So Find Your Biggest Fans And Give Them A Story To Tell.

Someone Can Always Do Your Job A Little Better Or Faster Or Cheaper Than You Can.

Choices Lead To Habits. Habits Become Talents. Talents Are Labeled Gifts. You’re Not Born This Way, You Get This Way.

You Can Define Advertising As The Science Of Creating And Placing Media That Interrupts The Consumer And Then Gets Him Or Her To Take Some Action.

Habits Are Where Our Lives And Careers And Bodies Are Made.

Not Adding Value Is The Same As Taking It Away.

There's Nothing Wrong With Having A Plan. Plans Are Great. But Missions Are Better. Missions Survive When Plans Fail, And Plans Almost Always Fail.

But This Is A Remarkable Egg, An Egg Worth Talking About, An Egg Worth Crossing The Street For, An Egg Worth Writing About.

Once You Have Permission To Talk To Someone, Finding New Products Or Services For Them Is A Smart Way To Grow.

By The Time There Is A Case Study About Your Industry, You Are Already Too Late.

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Low Price Is A Great Way To Sell A Commodity. That's Not Marketing Though, That's Efficiency.

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The Innovator Creates A Business Where They Are Making Money, Even When They Sleep.

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Art Is What We Do When We're Truly Alive.

By Definition, Remarkable Things Get Remarked Upon

In A Digital World, The Gift I Give You Almost Always Benefits Me More Than It Costs.

You Can Risk Being Wrong Or You Can Be Boring.

I Define Anxiety As Experiencing Failure In Advance.

Your Art Is The Act Of Taking Personal Responsibility, Challenging The Status Quo, And Changing People.

If You Try To Delight The Undelightable, You've Made Yourself Miserable For No Reason.

If Failure Is Not An Option, Neither Is Success. Innovation Is Just Repeated Failure Till You Come Up With Something That Works.

There's A Huge Difference Between Being A Replaceable Cog On The Assembly Line And Being The One Who Is Missed, The One With A Unique Contribution, The One Who Made A Difference.

Give Up Control And Give It Away ... The More You Give Your Idea Away, The More Your Company Is Going To Be Worth.

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Sure, Compare. But Compare The Things That Matter To The Journey You're On. The Rest Is Noise.

When We Think About What Might Go Wrong, We're More Likely To Design Something That Goes Right.

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Doing Your Best

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If You Hear My Idea And Dont Believe It , Thats Not Your Fault Its Mine.

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Before You Tell Yourself You Have No Right To Invent This Or Improve That, Remind Yourself That The Person Before You Had No Right Either, But Did It Anyway.

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You Can't Fool All The People, Not Even Most Of The Time. And People, Once Unfooled, Talk About The Experience.

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When You Set Down The Path To Create Art, Whatever Sort Of Art It Is, Understand That The Path Is Neither Short Not Easy. That Means You Must Determine If The Route Is Worth The Effort. If It's Not, Dream Bigger.

The Secret Of Leadership Is Simple: Do What You Believe In. Paint A Picture Of The Future. Go There. People Will Follow.

If You Take Action, You Will Be Judged. There's No Way Around It. The Alternative, Of Course, Is Much Safer. To Be Ignored. Up To You.

The Next Thing You Do Today Will Be The Most Important Thing On Your Agenda, Because, After All, You're Doing It Next. Well, Perhaps It Will Be The Most Urgent Thing. Or The Easiest. In Fact, The Most Important Thing Probably Isn't Even On Your Agenda.

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I Learned That A Long Walk And Calm Conversation Are An Incredible Combination If You Want To Build A Bridge.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.

Marketing Isn't Done By Computers, It's Done By People. And People Who Sense Opportunity And Have The Confidence To Be Remarkable Will Always Defeat Defensive Actions By People Who Have Given Up.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

What You Do For A Living Is Not Be Creative, What You Do For A Living Is Ship.

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One Way To Sell A Consumer Something In The Future Is Simply To Get His Or Her Permission In Advance.

You Don't Become Indispensable Merely Because You Are Different. But The Only Way To Become Indispensable Is To Be Different. That's Because If You're The Same, So Are Plenty Of Other People.

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The Only Reason To Build A Website Is To Change Someone. If You Can't Tell Me The Change And You Can't Tell Me The Someone, Then You're Wasting Your Time.

Wasting Your Time

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Marketing Begins Before The Product Is Launched.

The Best Favors Are Worth Doing For The Doing, Not Because We'll Ever Get Paid Back Appropriately.

Remember The Bob Dylan Rule: It's Not Just A Record, It's A Movement.

By My Definition, Most Art Has Nothing To Do With Oil Paint Or Marble. Art Is What We're Doing When We Do Our Best Work.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

If Your Organization Requires Success Before Commitment, It Will Never Have Either.

Permission Marketing Turns Strangers Into Friends And Friends Into Loyal Customers. It's Not Just About Entertainment - It's About Education. Permission Marketing Is Curriculum Marketing.

Loyal Customers

We Notice What We Choose To Notice.

Content Marketing Is The Only Marketing Left

Content Marketing

Getting Picked Is Fine If It Happens To You. But It's Not A Plan. It's A Version Of Waiting And Hoping.

Empathy Requires Something Extremely Difficult: Accepting The Fact That We Are Not And Never Will Be In The Other Person's Shoes. There's No Rational, Universal Course Because Individuals Have Different Goals, Different Worldviews And Different Experiences.

Different Experiences

Real Content Marketing Isn’t Repurposed Advertising, It Is Making Something Worth Talking About.

More Than Anything Else, I Think Prospects, Customers And Citizens Watch What You Do More Than They Listen To What You Say.

If You Don't Require The Journey To Be Easy Or Comfortable Or Safe, You Can Change The World.

The Less People Know, The More They Yell.

If You Believe That A Given Situation Should Make You Unhappy, Then It Will, And The Unhappiness Will Then Reinforce The Condition.

The Future Of Marketing Is Leadership

Design Is The Last Great Competitive Advantage.

Our Job Is To Make Change. Our Job Is To Connect To People, To Interact With Them In A Way That Leaves Them Better Than We Found Them, More Able To Get Where They'd Like To Go. Every Time We Waste That Opportunity, Every Page Or Sentence That Doesn't Do Enough To Advance The Cause Is Waste.

You Don't Make Art After You Become An Artist. You Become An Artist By Ceaselessly Making Art.

Normal Is Fading Away. Governments And Industries And Schools Like Normal, Because It's Easier, It Scales And It's Profitable. But People Don't Like It - We Want To Be Who We Are, Not Who Some Marketer Tells Us To Be.

As Soon As We Associate Reading With A Test, We've Missed The Point.

Permission Marketing Is Marketing Without Interruptions.

Sharing An Idea You Care About Is A Generous Way To Change Your World For The Better.

Way More Productive, I Think, To Push Yourself To Be More In The World, Not To Encourage Yourself To Hide.

Shame Must Be Accepted To Be Effective.

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The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

What Are You Working On? If Someone Asks You That, Are You Excited To Tell Them The Answer? If You're Not, You're Wasting Away.

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.

I Made A Decision To Write For My Readers, Not To Try To Find More Readers For My Writing.

That's Why There's Lots And Lots Of Kinds Of Hot Sauces, And Not So Many Kinds Of Mustard. Not Because It's Hard To Make Interesting Mustard - You Could Make Interesting Mustard - But People Don't, Because No One's Obsessed With It, And Thus No One Tells Their Friends.

Perhaps Marketing Is About To Transition To A New Kind Of Profession, One That Requires Insight, Dedication And Smarts.

All Good Ideas Are Terrible... Until People Realize They Are Obvious. If You're Not Willing To Live Through The Terrible Stage, You'll Never Get To The Obvious Part.

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.

It Turns Out That The People Who Like Their Jobs The Most Are Also The Ones Who Are Doing The Best Work, Making The Greatest Impact, And Changing The Most.

It’s Okay. Let Your Ego Push You To Be The Initiator. But Tell Your Ego That The Best Way To Get Something Shipped Is To Let Other People Take The Credit. The Real Win For You (and Your Ego) Is Seeing Something Get Shipped, Not In Getting The Credit When It Does.

The Ladder Of Success Isn't A Ladder. It's A Series Of Steps With Leaps Interspersed Along The Way.

The First Step Toward Becoming Extraordinary Is, Of Course, To Stop Being Ordinary.

The Status Quo Is Leaving The Building, And Quickly.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.

The Fatigue Was There, But Some People Understood That Putting It Aside Was The Single Most Important Factor In Succeeding.

Emotional Labor Is Available To All Of Us, But It Is Rarely Exploited As A Competitive Advantage.

Persistent People Are Able To Visualize The Idea Of Light At The End Of The Tunnel When Others Can't See It

It Will Take You Less Time And Effort To Do A Thing The Difficult Way Than It Will To Buy, Try And Discard All The Shortcuts.

Catering To The Passionate Is Exactly What You Should Do.

If It's Worth Listening To, It's Worth Questioning Until You Understand It.

People That Take Responsibility Are Often Given Responsibility!

Taking Responsibility

Studying Entrepreneurshi P Without Doing It... Is Like Studying The Appreciation Of Music Without Listening To It.

The Resistance Is The Voice In Your Head Telling You To Use Bullets In Your Powerpoint Slides...it’s The Voice That Tells You To Leave Controversial Ideas Out Of The Paper You’re Writing, Because The Teacher Won’t Like Them. The Resistance Pushes Relentlessly For You To Fit In.

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.

Competent People Are The Most Resistant To Change

Letting Your Customers Set Your Standards Is A Dangerous Game, Because The Race To The Bottom Is Pretty Easy To Win. Setting Your Own Standards--and Living Up To Them--is A Better Way To Profit. Not To Mention A Better Way To Make Your Day Worth All The Effort You Put Into It." -

Kickstarter Isn't A Profit Center, It's An Organizer And An Instigator.

Every Revolution Destroys The Average Middle First And Most Savagely.

There Are Always Limits, And Opportunities. The Ones We Rehearse And Focus On Are The Ones That Shape Our Future.

People Watch What You Do More Than Listen To What You Say.

Leadership Is The Art Of Giving People A Platform For Spreading Ideas That Work.

If You Can Raise Money, You're Never Going To Have Trouble Getting A Job.

Kings Fear Change. Leaders Crave It.

Treat Different People Differently. Anything Else Is A Compromise.

A Tribe Is A Group Of People Connected To One Another, Connected To A Leader, And Connected To An Idea. For Millions Of Years, Human Beings Have Been Part Of One Tribe Or Another. A Group Needs Only Two Things To Be A Tribe: A Shared Interest And A Way To Communicate.

A Brilliant Author Or Businesswoman Or Senator Or Software Engineer Is Brilliant Only In Tiny Bursts. The Rest Of The Time, They’re Doing Work That Most Any Trained Person Could Do.

The Competitive Advantages The Marketplace Demands Is Someone More Human, Connected, And Mature. Someone With Passion And Energy, Capable Of Seeing Things As They Are And Negotiating Multiple Priorities As She Makes Useful Decisions Without Angst. Flexible In The Face Of Change, Resilient In The Face Of Confusion. All Of These Attributes Are Choices, Not Talents, And All Of Them Are Available To You.

The Art, The New, The Ability To Connect The Dots And To Make An Impact - Sooner Or Later, That Can Only Come From One Who Creates, Not From A Teacher And Not From A Book.

Every Single Important Thing We Do Is Something We Didn't Use To Be Good At, And In Fact, Might Be Something We Used To Fear.

No Niche Is Too Small If It's Yours.

No One Can Be Responsible For Where Or How We Each Begin. No One Has The Freedom To Do Anything Or Everything, And All Choices Bring Consequences. What We Choose To Do Next, Though, How To Spend Our Resources Or Attention Or Effort, This Is What Defines Us.

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