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Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

-Seth Godin

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Great Stories Agree With

Seth Godin

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Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

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More From Seth Godin

Every Single Important Thing We Do Is Something We Didn't Use To Be Good At, And In Fact, Might Be Something We Used To Fear.

Empathy Requires Something Extremely Difficult: Accepting The Fact That We Are Not And Never Will Be In The Other Person's Shoes. There's No Rational, Universal Course Because Individuals Have Different Goals, Different Worldviews And Different Experiences.

Different Experiences

Your Generosity Is More Important Than Your Perfection.

The Less People Know, The More They Yell.

The Reason It Seems That Price Is All Your Customers Care About Is That You Haven't Given Them Anything Else To Care About.

The Only Thing Worse Than Starting Something And Failing... Is Not Starting Something.

Canoeing Was Hard And Scary, And The Wind Could Blow You Across The Lake If You Did It Wrong. After A Year Of Not Doing It Right, I Could Talk To People And Get Them To Sit Up Straight, Take Different Kinds Of Chances, To Breathe Differently, To Engage In The Moment In The Boat. And I Changed Them, And I Changed Me In The Process.

A Big Part Of Doing Your Work Is Defending Your Time And Your Attention So You Can Do Your Work.

Don't Save The Canary. Fix The Coal Mine.

The Enemy Of Fear Is Creativity.

Competent People Are The Most Resistant To Change

The Problem With Working With A Coach Isn't That We Don't Know What To Do. The Real Problem Is That We Don't Want To Change Our Mind.

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.

Leading Is A Skill, Not A Gift. You're Not Born With It, You Learn How.

If I Fail More Than You Do, I Win.

If You're Not Willing To Face The Abyss Of Choice, You Will Almost Certainly Not Spend Enough Time Dancing With Opportunity.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

Permission Marketing Turns Strangers Into Friends And Friends Into Loyal Customers. It's Not Just About Entertainment - It's About Education. Permission Marketing Is Curriculum Marketing.

Loyal Customers

You Can't Lose. Go, Go, Go!

My Blogging Life Is Basically Goalless. I Like The Zen Nature Of That, And Paradoxically, It Improves Results.

Criticism Comes To Those Who Stand Out.

Real Content Marketing Isn’t Repurposed Advertising, It Is Making Something Worth Talking About.

You Can Risk Being Wrong Or You Can Be Boring.

If You're Not The Best In The World At What You Do, Then You Have To Get Better.

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

I Intentionally Abandoned The Hard Stuff Early On Because Not Only Do I Think It's Useless, I Think It's A Distraction.

The Only Thing All Successful People Have In Common Is That They're Successful, So Don't Waste Your Time Copying "the Successful Strategies" Of Others.

Strategic Quitting Is The Secret Of Successful Organizations

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.

Isn't The Drawing Board The Place Where All The Best Work Happens? It's Not A Bad Thing To Go Back There. It's The Entire Point.

If We Live In A World Where Information Drives What We Do, The Information We Get Becomes The Most Important Thing. The Person Who Chooses That Information Has Power.

Our Job Is To Make Change. Our Job Is To Connect To People, To Interact With Them In A Way That Leaves Them Better Than We Found Them, More Able To Get Where They'd Like To Go. Every Time We Waste That Opportunity, Every Page Or Sentence That Doesn't Do Enough To Advance The Cause Is Waste.

The Conversation Is Happening About Your Brand Whether You're A Part Of It Or Not.

The Notion That I Do My Work Here, Now, Like This, Even When I Do Not Feel Like It, And Especially When I Do Not Feel Like It, Is Very Important. Because Lots And Lots Of People Are Creative When They Feel Like It, But You Are Only Going To Become A Professional If You Do It When You Don't Feel Like It. And That Emotional Waiver Is Why This Is Your Work And Not Your Hobby.

Instead Of Wondering When Your Next Vacation Is, Maybe You Should Set Up A Life You Don't Need To Escape From.

When You Put Your Ideas In The World, Then, And Only Then, Do You Know If They're Real.

You Are Not Your Resume, You Are Your Work.

If You Can't Be Remarkable, Perhaps You Should Consider Doing Nothing Until You Can.

But What If I Fail? You Will. A Better Question Might Be, ‘after I Fail, What Then?’ If You’ve Chosen Well, After You Fail You Will Be One Step Closer To Succeeding, You Will Be Wiser And Stronger And You Almost Certainly Will Be More Respected By All Of Those That Are Afraid To Try.

Anything Worth Achieving In Life Has A Dip

Everyone We Interact With Is Changed Forever. The Only Questions Are: How Will They Be Different (and How Different Will They Be), And How Will We Be Different (and How Different Will We Be) As A Result?

Ideas Aren't A Sideshow That Make Our Factory A Little More Valuable. Our Factory Is A Sideshow That Makes Our Ideas A Little More Valuable!

The Best Favors Are Worth Doing For The Doing, Not Because We'll Ever Get Paid Back Appropriately.

If You're Working With A Spreadsheet Or A Thread Of Correspondence Or A Set Of Data, I'm Not Sure You're Doing Your Best Work If You're Doing It On An Iphone.

Doing Your Best

The Big Win Is When You Refuse To Settle For Average Or Mediocre.

Fundamentalist Is A Person Who Considers Whether A Fact Is Acceptable To Their Faith Before They Explore It. As Opposed To A Curious Person Who Explores First And Then Considers Whether Or Not They Want To Accept The Ramifications.

How Dare You Settle For Less When The World Has Made It So Easy For You To Be Remarkable?

Marketers Want To Get Their Messages In Front Of You. They Must Get Their Messages In Front Of You, Just To Survive. The Only Problem Is-do You Really Want More Marketing Messages?

Here's The Thing: The Book That Will Most Change Your Life Is The Book You Write.

You Have To Pay The Price To Be In The Right Place At The Right Time Often Enough That People Tend To See You As The Regular Kind.

Blaming The System Is Soothing Because It Lets You Off The Hook. But When The System Is Broken, We Wonder Why You Were Relying In The System In The First Place.

In Nearly Every Case, Trying To Lead Everyone Results In Leading No One In Particular.

The Desire That We Have To Do Something That’s Never Been Done Before Means That The People Who Are Around You Generally Will Not Encourage You To Do It…if They Were Encouraging You To Do It, Then Other People Would Be Doing It Already And It Wouldn’t Be Unique.

The Way To Work With A Bully Is To Take The Ball And Go Home. First Time, Every Time. When There's No Ball, There's No Game. Bullies Hate That. So They'll Either Behave So They Can Play With You Or They'll Go Bully Someone Else.

Instead Of Working So Hard To Prove The Skeptics Wrong, It Makes A Lot More Sense To Delight The True Believers. They Deserve It, After All, And They're The Ones That Are Going To Spread The Word For You.

You're Competing Against People In A State Of Flow, People Who Are Truly Committed, People Who Care Deeply About The Outcome.

Remarkable Work Is Always Not On The List, Because If It Was, It Would Be Commonplace, Not Remarkable.

If There's Time For An Emergency, Why Isn't There Time For Brilliance, Generosity Or Learning?

Dig Your Well Before You're Thirsty.

We Long To Connect, All Of Us. We Long To Be Noticed, To Be Cared For, To Matter. Generosity Is The Invisible Salve On Our Wound Of Loneliness, One That Benefits Both Sides, Over And Over Again.

Life Is Not About Gutting Out Every Situation. It's About Identifying Opportunity Or The Lack Thereof. If Your Pride Is All That Is Standing In The Way Of Quitting, Quit. The Right People Won't Care And The Wrong People Don't Matter. If You Know You're On The Right Path, Persevere Though The Pain. It Will Be Worth It.

The Only Reason To Buy A Paper Book Any Longer Is To Own It And Cherish It And Remember It And Tell A Story About It.

It Always Feels Too Soon To Leap. But You Have To. Because That's The Moment Between You And Remarkable.

Be With The Ones You Love (and The Ones That Love You.) Ignore Everyone Else.

Competence Is No Longer A Scarce Commodity.

You Gain Converts By Winning At Something The Existing Provider Didn't Think Was So Important.

Are You Doing Work Worth Doing, Or Are You Just Doing Your Job?

Think Big. Start Small.

Playing Safe Is Very Risky.

The World Doesn't Owe You A Living, But Just When You Needed It, A Door Was Opened For You To Make A Difference.

Making A Difference

Don't Measure Anything Unless The Data Helps You Make A Better Decision Or Change Your Actions. If You're Not Prepared To Change Your Diet Or Your Workouts, Don't Get On The Scale.

Art Is What We Do When We're Truly Alive.

In A Race, Sooner Or Later There's A Moment That Separates The Winner From Those Who Don't Win. That Instant Is Your Chance, The Moment You've Been Waiting For.

You Have Brilliance In You, Your Contribution Is Valuable, And The Art You Create Is Precious. Only You Can Do, And You Must.

You Don't Become Indispensable Merely Because You Are Different. But The Only Way To Become Indispensable Is To Be Different. That's Because If You're The Same, So Are Plenty Of Other People.

For Most Modern Marketers, Quantity Isn't The Point. What Matters Is To Matter. Lives Changed. Work That Made An Actual Difference. Connection.

If You Could Do Tomorrow Over Again, Would You?

The Internet Was Supposed To Homogenize Everyone By Connecting Us All. Instead What It's Allowed Is Silos Of Interest.

Leadership Is Scarce Because Few People Are Willing To Go Through The Discomfort Required To Lead.

The Future Of Marketing Is Leadership

Every Day I Meet People Who Have So Much To Give But Have Been...frighten Ed Enough To Hold It Back. It's Time To Stop Complying With The System And Draw Your Own Map. You Have Brilliance In You, Your Contribution Is Essential, And The Art You Create Is Precious. Only You Can Do It, And You Must.

Be Genuine. Be Remarkable. Be Worth Connecting With.

Be Relentlessly Generous, Without Focusing On When It Will Come Back To You.

Who You Hang Out With Determines What You Dream About And What You Collide With. And The Collisions And The Dreams Lead To Your Changes. And The Changes Are What You Become. Change The Outcome By Changing Your Circle.

Choose Your Customers, Choose Your Future.

It Might Be Bold To Put Your Work Into The World Unadorned, But It's Probably Ineffective.

Anxiety Is Experiencing Failure In Advance. Tell Yourself Enough Vivid Stories About The Worst Possible Outcome Of Your Work And You'll Soon Come To Believe Them. Worry Is Not Preparation, And Anxiety Doesn't Make You Better.

The Status Quo Is Persistent And Resistant. It Exists Because Everyone Wants It To. Everyone Believes That What They've Got Is Probably Better Than The Risk And Fear That Come With Change.

At The Age Of Four, You Were An Artist. And At Seven, You Were A Poet.

If You're Remarkable It's Likely That Some People Won't Like You.

Learn. Ceaselessly. Learn To Code, To Write Persuasively, To Understand New Technologies, To Bring Out The Best In Your Team, To Find Underused Resources And To Spot Patterns.

Do You Know What People Want More Than Anything? They Want To Be Missed.

Fans, True Fans, Are Hard To Find And Precious. Just A Few Can Change Everything. What They Demand, Though, Is Generosity And Bravery.

It's Easy To Be Afraid Of Taking A Plunge, Because, After All, Plunging Is Dangerous. And The Fear Is A Safe Way To Do Nothing At All. Wading, On The Other Hand, Gets Under The Radar. It Gives You A Chance To Begin.

Good Advice Is Priceless. Not What You Want To Hear, But What You Need To Hear. Not Imaginary, But Practical. Not Based On Fear, But On Possibility. Not Designed To Make You Feel Better, Designed To Make You Better. Seek It Out And Embrace The True Friends That Care Enough To Risk Sharing It. I'm Not Sure What Takes More Guts-giving It Or Getting It.

The Job Is Not The Work.

Remember The Bob Dylan Rule: It's Not Just A Record, It's A Movement.

The Biggest Takeaway For Anyone Seeking To Write Is This: Don't Go Looking For The Way Other Authors Do Their Work. You Won't Find Many Who Are Consistent Enough To Copy, And There Are Enough Variations In Approach That It's Obvious That It's Not Like Hitting Home Runs Or Swinging A Golf Club. There Isn't A Standard Approach, There's Only What Works For You (and What Doesn't).

Every Great Company, Brand, Career Has Been Built In Exactly The Same Way: Bit By Bit, Step By Step, Little By Little.

The Sooner We Realize That The World Has Changed, The Sooner We Can Accept It And Make Something Of What We've Got. Whining Isn't A Scalable Solution.

Mind Your Own Business

Art Is The Act Of Doing Work That Matters While Dancing With The Voice In Your Head That Screams For You To Stop.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

I've Never Once Met A Successful Blogger Who Questioned The Personal Value Of What She Did.

Personal Values

Content Marketing Is All The Marketing That's Left.

Content Marketing

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.

The Only Purpose Of Starting Is To Finish

Fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.

If You Set Your Bar At 'amazing' It's Awfully Difficult To Start. Your First Paragraph, Sketch, Formula, Sample Or Concept Isn't Going To Be Amazing. Your Tenth One Might Not Be Either. Confronted With The Gap Between Your Vision Of Perfect And The Reality Of What You've Created, The Easiest Path Is No Path. Shrug. Admit Defeat. Hit Delete. One More Reason To Follow Someone Else And Wait For Instructions. Of Course, The Only Path To Amazing Runs Directly Through Not-yet-amazing. But Not-yet-amazing Is A Great Place To Start, Because That's Where You Are.

It’s Okay. Let Your Ego Push You To Be The Initiator. But Tell Your Ego That The Best Way To Get Something Shipped Is To Let Other People Take The Credit. The Real Win For You (and Your Ego) Is Seeing Something Get Shipped, Not In Getting The Credit When It Does.

Art Is Never Defect-free. Things That Are Remarkable Never Meet Spec, Because That Would Make Them Standardized, Not Worth Talking About.

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

The Only Purpose Of Customer Service Is To Change Feelings.

Successful People Are The Ones Who Are Breaking The Rules.

Art Isn't Only A Painting. Art Is Anything That's Creative, Passionate, And Personal. And Great Art Resonates With The Viewer, Not Only With The Creator... Art Is A Personal Gift That Changes The Recipient. The Medium Doesn't Matter. The Intent Does. Art Is A Personal Act Of Courage, Something One Human Does That Creates Change In Another.

This Might End Up In Crying. If You're Not Prepared To Cry About It, I'm Not Sure You're Making Art. And If You're Not Prepared To Dance In Anticipation, You're Definitely Not Making Art.

Great Marketers Don't Make Stuff. They Make Meaning.

It's Time To Stop Complying With The System And Draw Your Own Map. Stop Settling For What's Good Enough And Start Creating Art That Matters.

Your Best Customers Are Worth Far More Than Your Average Customers.

The Goal In Blogging/ Business/ Inspiring Non-fiction Is To Share A Truth, Or At Least A Truth As The Writer Sees It. To Not Just Share It, But To Spread It And To Cause Change To Happen. You Can Do That In At Least Three Ways: With Research (your Own Or Reporting On Others), By Building And Describing Conceptual Structures, Or With Stories That Resonate.

My Best Advice: Win Little Battles. Get In The Habit Of Winning, Of Shipping, Of Having Customers That Can't Live Without You. Once You've Demonstrated You Know How To Do The Art, Then Go After The Windmills.

The Minute There's A Map, There Is No Art. Paint By Numbers Is Not Art. Paint By Numbers Is A Mechanical Activity.

Great Work Is Always Shunned At First.

Remarkable Visions And Genuine Insight Are Always Met With Resistance. And When You Start To Make Progress, Your Efforts Are Met With Even More Resistance. Products, Services, Career Paths... Whatever It Is, The Forces For Mediocrity Will Align To Stop You, Forgiving No Errors And Never Backing Down Until It's Over

Set Up A Life You Don't Need To Escape From.

Ideas Don't Get Smaller When They're Shared, They Get Bigger.

Competition And The Market Are Like Water, They Go Where They Want

The Enemy Of Creativity... Is Fear. We're All Born Creative, It Takes A Little While To Become Afraid. A Surprising Insight: An Enemy Of Fear Is Creativity. Acting In A Creative Way Generates Action, And Action Persuades The Fear To Lighten Up.

If You Believe That A Given Situation Should Make You Unhappy, Then It Will, And The Unhappiness Will Then Reinforce The Condition.

If You Try To Delight The Undelightable, You've Made Yourself Miserable For No Reason.

No One Is As Smart As All Of Us.

The Most Successful Givers Aren’t Doing It Because They’re Being Told To. They Do It Because Doing It Is Fun. It Gives Them Joy.

The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

New Fashions (of All Sorts) Come From Unexpected Places, Not From The Arbiters Of What's Correct.

Unexpected Places

The Cost Of Being Wrong Is Less Than The Cost Of Doing Nothing.

If You Take Action, You Will Be Judged. There's No Way Around It. The Alternative, Of Course, Is Much Safer. To Be Ignored. Up To You.

The Problem With Competition Is That It Takes Away The Requirement To Set Your Own Path, To Invent Your Own Method, To Find A New Way.

Risking The Appearance Of Weakness Takes Strength. And The Market Knows It.

Leadership Is Scarce Because Few People Are Willing To Go Through The Discomfort Required To Lead. This Scarcity Makes Leadership Valuable...it's Uncomfortable To Stand Up In Front Of Strangers. It's Uncomfortable To Propose An Idea That Might Fail. It's Uncomfortable To Challenge The Status Quo. It's Uncomfortable To Resist The Urge To Settle...if You're Not Uncomfortable In Your Work As A Leader, It's Almost Certain You're Not Reaching Your Potential As A Leader.

Living With Doubt ... Is Almost Always More Profitable Than Living With Certainty. People Don't Like Doubt, So They Pay Money And Give Up Opportunities To Avoid It. Entrepreneurshi P Is Largely About Living With Doubt. If You Need Reassurance, You're Giving Up Quite A Bit To Get It. On The Other Hand, If You Can Get In The Habit Of Seeking Out Uncertainty, You'll Have Developed A Great Instinct.

Reject The Tyranny Of Picked. Pick Yourself.

Mind Your Own Business

No One Ever Gets Talker's Block. No One Wakes Up In The Morning, Discovers He Has Nothing To Say, And Sits Quietly, For Days Or Weeks, Until The Muse Hits, Until The Moment Is Right, Until All The Craziness In His Life Has Died Down.

The Industrial Age Brought Compliance And Compliance Brought Fear And Fear Brought Us Mediocrity.

You Don't Have To Settle For The Status Quo, For Being Good Enough, For Getting By, For Working All Night.

If Not Enough People Doubt You, You're Not Making A Difference.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

Every Activity Worth Doing Has A Learning Curve.

...the Greatest Shortage In Our Society Is An Instinct To Produce. To Create Solutions And Hustle Them Out The Door. To Touch The Humanity Inside And Connect To The Humans In The Marketplace.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

Cheap Is The Last Refuge Of A Product Developer Or Marketer Who Is Out Of Great Ideas.

Who Gets To Decide What You Want?

And It Doesn't Matter To Me Whether You're Running A Coffee Shop Or You're An Intellectual Or You're In Business Or Flying Hot Air Balloons. People Who Can Spread Ideas, Regardless Of What Those Ideas Are, Win. But Consumers, They Got Way More Choices Than They Used To And Way Less Time.

Every Revolution Destroys The Average Middle First And Most Savagely.

I Hope I'm Better Looking Than Yoda, But - I'm Really Interested In People Who Have Something To Say, A Change They Want To Make And Can't Figure Out Why They Can't Make It Spread.

Most People With A Big Idea, Great Talent And/or Something To Say Don't Get Lucky At First. Or Second. Or Even Third. It's So Easy To Conclude That If You're Not Lucky, You're Not Good. So Persistence Becomes An Essential Element Of Good, Because Without Persistence, You Never Get A Chance To Get Lucky.

The Secret Of Getting On The Shortlist Is Doing Your Best Work Fearlessly For A Long Time Before You Get On The List.

What Tribes Are, Is A Very Simple Concept That Goes Back 50 Million Years. It's About Leading And Connecting People And Ideas. And It's Something That People Have Wanted Forever.

Solving Problems—actually Solving Them, Not Just Claiming You Do—solving Perceived, Urgent Problems, Is A Surefire Way To Get The World To Beat A Path To Your Door.

I Don't Think There's A Shortage Of Remarkable Ideas. I Think Your Business Has Plenty Of Great Opportunities To Do Great Things. Nope, What's Missing Isn't The Ideas. It's The Will To Execute Them.

One Theory Says That If You Treat People Well, You're More Likely To Encourage Them To Do What You Want, Making All The Effort Pay Off. Do This, Get That. Another One, Which I Prefer, Is That You Might Consider Treating People With Kindness Merely Because You Can. Regardless Of What They Choose To Do In Response, This Is What You Choose To Do. Because You Can.

Your Peer Group Are People With Similar Dreams, Goals And Worldviews. They Are People Who Will Push You In Exchange For Being Pushed, Who Will Raise The Bar And Tell You The Truth. They're Not In Your Business, But They're In Your Shoes. Finding A Peer Group And Working With Them, Intentionally And On A Regular Schedule, Might Be The Single Biggest Boost Your Career Can Experience.

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.

Keep Starting Until You Finish.

It's Possible That Your Next Frontier Isn't To Get More Efficient, It's To Get More Brave.

There's No Life-work Balance. I Think You Have To Have The Discipline To Have The Life You Want To Have. And If You Are Stealing From One Part Of Your Life In Order To Make The Other Part Work, You Are Going To Pay For It.

Black Friday Is A Media Trap, An Orchestrated Mass Hallucination Based On Herd Dynamics And The Media Cycle.

The Way You Make Something Happen Is To Do Something That A Fool Could Screw Up.

Leadership Is A Choice. It's The Choice Not To Do Nothing.

Change Is Not A Threat, It's An Opportunity. Survival Is Not The Goal, Transformative Success Is.

Optimism Is The Most Important Human Trait, Because It Allows Us To Evolve Our Ideas, To Improve Our Situation, And To Hope For A Better Tomorrow.

If You Don't Know How It Works, Find Out. If You're Not Sure If It Will Work, Try It. If It Doesn't Make Sense, Play With It Until It Does. If It's Not Broken, Break It. If It Might Not Be True, Find Out.

Be Bold, Make Mistakes, Learn A Lesson, And Fix What Doesn't Work.

Making Mistakes

A Bully Is Playing A Game, One That He Or She Enjoys And Needs. You're Welcome To Play This Game If It Makes You Happy, But For Most People, It Will Make You Miserable.

Every Voice Doesn't Matter--only The Voices That Move Your Idea Forward, That Make It Better, That Make You Better, That Make It More Likely You Will Ship Work That Benefits Your Tribe.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

If You're Going To Invest A Valuable Asset (like Time), Go Ahead And Make It Productive. Use A Postit Or Two, Or Some Index Cards Or A Highlighter. Not To Write Down Stuff So You Can Forget It Later, But To Create Marching Orders. It's Simple: If Three Weeks Go By And You Haven't Taken Action On What You've Written Down, You Wasted Your Time.

Following The Well-lit Path, Offers Little In The Way Of Magic.

The Problem With Holding A Grudge Is That Your Hands Are Then Too Full To Hold Onto Anything Else.

The Only Path To Amazing Runs Directly Through Not-yet-amazing

Conversations Among The Members Of Your Marketplace Happen Whether You Like It Or Not. Good Marketing Encourages The Right Sort Of Conversations.

Data Is Not Useful Until It Becomes Information.

The Best Creative Solutions Don't Come From Finding Good Answers To The Questions That Are Presented... They Come From Inventing New Questions!

If Failure Is Not An Option, Neither Is Success. Innovation Is Just Repeated Failure Till You Come Up With Something That Works.

Leaders Lead When They Take Positions, When They Connect With Their Tribes, And When They Help The Tribe Connect To Itself.

You Can Use Social Media To Turn Strangers Into Friends, Friends Into Customers And Customers Into Salespeople.

Your Art Is The Act Of Taking Personal Responsibility, Challenging The Status Quo, And Changing People.

I Was Amplifying The Negative At The Expense Of The Positive, Not To Serve Any Useful Function, Not To Make My Writing Better, But To Destroy It. The Lizard Brain, So Attuned To People Laughing Behind Our Backs, Was On High Alert For This Sort Of Criticism And Would Do Anything It Could To Stop Me From Writing Again. I Haven't Sought Out And Read A Review Or A Tweet Since.

Good Marketers Tell A Story.

Successful People Are Successful For One Simple Reason: They Think About Failure Differently.

The Way The World Works Now, The Way The Rules Of Engagement Operate, You Can't Claim To Make Sense Out Of The Exterior Without Booking Voyages Into The Interior. Think About It: How Can You Understand 'it' If You Haven't Made Any Effort To Understand 'you'? Because What You're Really Doing Is Establishing A Living, Electrical, Vital, Energetic Connection Between It And You. You're Creating Both Of Them, Simultaneously. A Lot Like Quantum Physics.

Gratitude And Opportunity Create More Of The Same.

Once You Have Permission To Talk To Someone, Finding New Products Or Services For Them Is A Smart Way To Grow.

It's Clearly More Fun To Make The Rules Than To Follow Them.

Now, Before Sliced Bread Was Invented In The 1910s I Wonder What They Said? Like The Greatest Invention Since The Telegraph Or Something. But... The Thing About The Invention Of Sliced Bread Is This - That For The First 15 Years After Sliced Bread Was Available No One Bought It; No One Knew About It; It Was A Complete And Total Failure.

How Often Do Our Heroes Stand Still? It's Hard To Imagine Spock And Kirk Landing On A Planet And Just Relaxing For A Month Or Two. Just Hanging Out Has Nothing To Do With Boldly Going Where No One Has Gone Before. What Makes Us Different From Every Other Creature Is That We Go Places, Places We've Not Gone Before. We Do It Willingly, And Often. What Makes Our Work And Our Life Interesting Is Discovery, Surprise, And The Risk Of Exploration.

Most People Have Been Brainwashed Into Believing That Their Job Is To Copyedit The World, Not To Design It.

One Way To Work The System Is To Work The System. The Other Way Is To Refuse To Work It.

Mostly, The Best Way To Be The Next Mark Zuckerberg Is To Make Difficult Choices.

Difficult Choices

You Don't Win An Olympic Gold Medal With A Few Weeks Of Intensive Training. There's No Such Thing As An Overnight Opera Sensation. Great Law Firms Or Design Companies Don't Spring Up Overnight... Every Great Company, Every Great Brand, And Every Great Career Has Been Built In Exactly The Same Way: Bit By Bit, Step By Step, Little By Little.

Ideas In Secret Die. They Need Light And Air Or They Starve To Death.

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