Background Image

...

Seek Out Habits That Help You Overcome Fear Or Inertia. Destroy Those That Do The Opposite.

-Seth Godin

...

Please Wait....
Translating....

Seek Out Habits That

Seth Godin

...

Seek Out Habits That Help You Overcome Fear Or Inertia. Destroy Those That Do The Opposite.

Views: 6

Topic

More From Seth Godin

The One Path That Never Works Is The Most Common One: Doing Nothing At All.

Doing Justice To The Work Is Your Task, Not Setting A World Record.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

Laptop Computers Dramatically Increased The Time People Spend Doing Work. (the Internet Dramatically Decreased It, So We're Even).

Kings Fear Change. Leaders Crave It.

The Habit Of Doing More Than Is Necessary Can Only Be Earned Through Practice.

More Than Anything Else, I Think Prospects, Customers And Citizens Watch What You Do More Than They Listen To What You Say.

Decide, Before You Start, That You're Going To Change Three Things About What You Do All Day At Work. Then, As You're Reading, Find The Three Things And Do It. The Goal Of The Reading, Then, Isn't To Persuade You To Change, It's To Help You Choose What To Change.

One Bad Review Doesn't Ruin My Day Because I Realize What A Badge Of Honor It Is To Get A Bit Of Criticism At All.

Human Nature Is To Need A Map. If You’re Brave Enough To Draw One, People Will Follow.

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.

You Are Not Your Resume, You Are Your Work.

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

So Much Easier To Aim For The Smallest Possible Audience, Not The Largest, To Build Long-term Value Among A Trusted, Delighted Tribe, To Create Work That Matters And Stands The Test Of Time.

The Problem With Working With A Coach Isn't That We Don't Know What To Do. The Real Problem Is That We Don't Want To Change Our Mind.

Living And Breathing An Authentic Story Is The Best Way To Survive In A Conversation-rich World.

It's Human Nature To Quit When It Hurts. But It's That Reflex That Creates Scarcity.

Instead Of Focusing On Arguing With People Who Say No, It Might Be Easier To Get Near The People Who Like To Say Yes.

Self Sufficiency Appears To Be A Worthy Goal, But It's Now Impossible If You Want To Actually Get Anything Done. All Our Productivity, Leverage And Insight Comes From Being Part Of A Community, Not Apart From It. The Goal, I Think, Is To Figure Out How To Become More Dependent, Not Less.

Leadership Is Scarce Because Few People Are Willing To Go Through The Discomfort Required To Lead.

If You Believe That A Given Situation Should Make You Unhappy, Then It Will, And The Unhappiness Will Then Reinforce The Condition.

Make A Decision. It Doesn't Have To Be A Wise Decision Or A Perfect One. Just Make One.

Go Do Something Interesting. Ask If You Need Help.

Mostly, The Best Way To Be The Next Mark Zuckerberg Is To Make Difficult Choices.

Difficult Choices

The Ladder Of Success Isn't A Ladder. It's A Series Of Steps With Leaps Interspersed Along The Way.

Getting Picked Is Fine If It Happens To You. But It's Not A Plan. It's A Version Of Waiting And Hoping.

It's Clearly More Fun To Make The Rules Than To Follow Them.

The Tiny Cost Of Failure...is Dwarfed By The Huge Cost Of Not Trying.

Not Only Are Bloggers Suckers For The Remarkable, So Are The People Who Read Blogs.

Basically You Create Your Experience Through Your Beliefs About Yourself And The Nature Of Reality. Another Way To Understand This Is To Realize That You Create Your Experiences Through Your Expectations.

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.

If You Are Deliberately Trying To Create A Future That Feels Safe, You Will Willfully Ignore The Future That Is Likely.

You Get To Keep Making Art As Long As You Are Willing To Make The Choices That Let You Make Your Art.

The Best Time To Start Promoting Your Book Is Three Years Before It Comes Out. Three Years To Build A Reputation, Build A Permission Asset, Build A Blog, Build A Following, Build Credibility And Build The Connections You'll Need Later.

By The Time There Is A Case Study About Your Industry, You Are Already Too Late.

If It Scares You, It Might Be A Good Thing To Try.

I Don't Like Offending People, And It's Easy To Offend People When You Don't Know As Much As They Do. This Group Knows More About What It Takes To Lead In This Way Than I Ever Will. My Goal Is To Push People, But I Need To Do It From A Place Of Respect.

Leaders Lead When They Take Positions, When They Connect With Their Tribes, And When They Help The Tribe Connect To Itself.

Good Marketers Measure.

Many People Are Starting To Realize That They Work A Lot And That Working On Stuff They Believe In (and Making Things Happen) Is Much More Satisfying Then Just Getting A Paycheck And Waiting To Get Fired (or Die).

Persistence Isn't Using The Same Tactics Over And Over. Persistence Is Having The Same Goal Over And Over.

Today, Not Starting Is Far, Far Worse Than Being Wrong. If You Start, You've Got A Shot At Evolving And Adjusting To Turn Your Wrong Into A Right. But If You Don't Start, You Never Get A Chance.

Evolution Is The Most Popular Way We Have For Dealing With Change.

People Talking About You Is Far More Effective Than Talking About Yourself.

You Have To Find A Group That Really Desperately Cares About What It Is You Have To Say. Talk To Them. They Have Something I Call Otaku. It's A Great Japanese Word. It Describes The Desire Of Someone Who's Obsessed To, Say, Drive Across Tokyo To Try A New Ramen Noodle Place 'cause That's What They Do, They Get Obsessed With It.

And The Reason Is That Until Wonder Came Along And Figured Out How To Spread The Idea Of Sliced Bread, No One Wanted It. That The Success Of Sliced Bread... Is Not Always About What The Patent Is Like, Or What The Factory Is Like - It's About Can You Get Your Idea To Spread, Or Not.

The Less People Know, The More They Yell.

Living With Doubt ... Is Almost Always More Profitable Than Living With Certainty. People Don't Like Doubt, So They Pay Money And Give Up Opportunities To Avoid It. Entrepreneurshi P Is Largely About Living With Doubt. If You Need Reassurance, You're Giving Up Quite A Bit To Get It. On The Other Hand, If You Can Get In The Habit Of Seeking Out Uncertainty, You'll Have Developed A Great Instinct.

All Artists Are Entrepreneurs. All Entrepreneurs Are Artists.

Attention Is A Bit Like Real Estate, In That They're Not Making Any More Of It. Unlike Real Estate, Though, It Keeps Going Up In Value.

The Only Long-term Motivation Is Self Motivation. So Hire People Who Are Self Motivated And Get Out Of Their Way.

The Secret Of Getting On The Shortlist Is Doing Your Best Work Fearlessly For A Long Time Before You Get On The List.

You Can't Control Other People, And Giving Them The Power To Decide If You Will Continue To Produce Good Work Is Foolish.

Make More Decisions. That's The Only Way To Get Better At It.

Marketers Have To Move Upstream Now. We Have To Stop Being The Last Step In The Process And Start Being The First Step.

The Future Of Marketing Is Leadership

A One-hit Wonder Is A Legend Who Stopped Early.

The Good News Is That More Than Ever, Value Accrues To Those That Show Up, Those That Make A Difference, Those That Do Work That Matters.

Making A Difference

If You Have No Wish, How Can It Possibly Come True?

The Challenge Is Simple: Quitting When You Hit The Dip Is A Bad Idea. If The Journey You Started Was Worth Doing, Then Quitting When You Hit The Dip Just Wastes The Time You’ve Already Invested. Quit In The Dip Often Enough And You’ll Find Yourself Becoming A Serial Quitter, Starting Many Things But Accomplishing Little. Simple: If You Can’t Make It Through The Dip, Don’t Start. If You Can Embrace That Simple Rule, You’ll Be A Lot Choosier About Which Journeys You Start.

Our Job Is Obvious: We Need To Get Out Of The Way, Shine A Light, And Empower A New Generation To Teach Itself And To Go Further And Faster Than Any Generation Ever Has.

If You're Not Willing To Face The Abyss Of Choice, You Will Almost Certainly Not Spend Enough Time Dancing With Opportunity.

When The Room Brightens When You Walk In, You Matter.

Before You Promise To Change The World, It Makes Sense To Do The Hard Work Of Changing Your Neighborhood.

All The Good Things In My Career Are A Direct Descendant Of What I Did And Learned At #‎ Camp

If You Don't Require The Journey To Be Easy Or Comfortable Or Safe, You Can Change The World.

Leadership Is The Art Of Giving People A Platform For Spreading Ideas That Work.

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

No, The Only Way To Know What People Think Is To Watch What They Do, Not What They Say. Do They Come Back For More? Do You Cause Them To Change Their Behavior? Can You Make Them Smile?

Emotional Labor Is Available To All Of Us, But It Is Rarely Exploited As A Competitive Advantage.

Fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

Positive Thinking Doesn't Guarantee Results, All It Offers Is Something Better Than Negative Thinking.

Positive Thinking

Art Is What We Do When We're Truly Alive.

If You're Not Willing To Get Your 'worst One Ever' Out Of The Way, How Will You Possibly Do Better Than That?

The Most Successful Givers Aren’t Doing It Because They’re Being Told To. They Do It Because Doing It Is Fun. It Gives Them Joy.

Don't Scale Because You Think There's A Pot Of Gold Over That Rainbow. Scale Because You're Ready And Eager To Do Heroic Work, Every Day, Forever.

Surprise Comes From Defying Expectations.

Trust Is Precious And Easily Wasted, And Guessing Is A Lousy Foundation For Future Progress.

Cheap Is The Last Refuge Of A Product Developer Or Marketer Who Is Out Of Great Ideas.

...the Greatest Shortage In Our Society Is An Instinct To Produce. To Create Solutions And Hustle Them Out The Door. To Touch The Humanity Inside And Connect To The Humans In The Marketplace.

At The Age Of Four, You Were An Artist. And At Seven, You Were A Poet.

I Think That Any Time Reality Doesn't Match Your Expectations, It Means That Marketing Was Involved.

Fear Is The Workout We Give Ourselves Imagining What Will Happen If Things Don't Work Out. . . . Worry Is Our Effort To Imagine Every Possible Way To Avoid The Outcome That Is Causing Us Fear, And Failing That, To Survive The Thing That We Fear If It Comes To Fruition.

The Only Path To Amazing Runs Directly Through Not-yet-amazing . But Not-yet-amazing Is A Great Place To Start, Because That's Where You Are. For Now.

A Product For Everyone Rarely Reaches Much Of Anyone.

Choices Lead To Habits. Habits Become Talents. Talents Are Labeled Gifts. You’re Not Born This Way, You Get This Way.

Playing Safe Is Very Risky.

Art Is Never Defect-free. Things That Are Remarkable Never Meet Spec, Because That Would Make Them Standardized, Not Worth Talking About.

Anyone Who Says Failure Is Not An Option Has Also Ruled Out Innovation.

Thought Provoking

Failure Is Not An Option

Your Art Is The Act Of Taking Personal Responsibility, Challenging The Status Quo, And Changing People.

Fear Is The Dream Killer, The Silent Voice That Pushes Us To Lose Our Passion In A Vain Attempt To Seek Safety.

Go Ahead And Act As If Your Decisions Are Temporary. Because They Are. Be Bold, Make Mistakes, Learn A Lesson, And Fix What Doesn't Work. No Sweat, No Need To Hyperventilate.

Writing A Book Is A Tremendous Experience. It Pays Off Intellectually. It Clarifies Your Thinking. It Builds Credibility. It Is A Living Engine Of Marketing And Idea Spreading, Working Every Day To Deliver Your Message With Authority. You Should Write One.

You Can't Shrink Your Way To Greatness!

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

There's A Big Difference Between Not Settling And Not Starting.

Remember The Bob Dylan Rule: It's Not Just A Record, It's A Movement.

Most People Have Bosses Who Hire Them To Fill A Slot In The Work Chart And To Do What They Are Told. And Most People Who Are Doing What They Are Told Feel Safe; It Feels Reliable.

Here's The Fascinating Part, Call It The Golden Shoulder: We Have No Idea In Advance Who The Great Contributors Are Going To Be. We Know That There's A Huge Cohort Of People Struggling Outside The Boundaries Of The Curated, Selected Few, But We Don't Know Who They Are.

When You Walk Around Braced For Impact, You're Dramatically Decreasing Your Chances. Your Chances To Avoid The Outcome You Fear, Your Chances To Make A Difference, And Your Chances To Breathe And Connect.

Making A Difference

By Being Remarkable, Being Genuine, You Can Be Worth Connecting With. And You Don't Have To Have It Figured Out Perfectly The First Time - You Can Adjust.

The Only Way To Consistently Grow In B2b Is To Be Better Than Very Good.

You Have Brilliance In You, Your Contribution Is Valuable, And The Art You Create Is Precious. Only You Can Do, And You Must.

Turn Strangers Into Friends. Turn Friends Into Donors. And Then Do The Most Important Job: Turn Your Donors Into Fundraisers.

The Notion That I Do My Work Here, Now, Like This, Even When I Do Not Feel Like It, And Especially When I Do Not Feel Like It, Is Very Important. Because Lots And Lots Of People Are Creative When They Feel Like It, But You Are Only Going To Become A Professional If You Do It When You Don't Feel Like It. And That Emotional Waiver Is Why This Is Your Work And Not Your Hobby.

It’s Okay. Let Your Ego Push You To Be The Initiator. But Tell Your Ego That The Best Way To Get Something Shipped Is To Let Other People Take The Credit. The Real Win For You (and Your Ego) Is Seeing Something Get Shipped, Not In Getting The Credit When It Does.

Becoming A Superstar Takes About 10,000 Hours Of Hard Work.

If You're Not Proud Of Where You Work, Go Work Somewhere Else.

Please Stop Waiting For A Map. We Reward Those Who Draw Maps, Not Those Who Follow Them.

The Myth That The Ceo Is Going To Discover You And Nurture You And Ask You To Join Her For Lunch Is Just That, A Hollywood Myth.

I Think If Your Goal Is For Everything To Be Okay, That's A Mistake. To Achieve That Goal, The Only Obstacle You'd Have To Face Tomorrow Is To Eliminate All Risk ... I've Made The Decision That I'm Never Trying To Make Everything Okay. I'm Trying For There To Be More Loose Ends, Not Fewer Loose Ends.

If You Use Your Money To Create Exceptional Products And Services, You Won't Need To Spend It On Advertising.

If You Hesitate To Map Out Your Future, To Make A Big Plan Or To Set A Goal, You've Just Gone Ahead And Mapped Your Future Anyway.

If You Can Influence The Outcome, Do The Work. If You Can't Influence The Outcome, Ignore The Possibility. It's Merely A Distraction.

Here's The Thing: The Book That Will Most Change Your Life Is The Book You Write.

Success Brings With It The Fear Of Blowing It. With More To Lose, There's More Pressure Not To Lose It.

Who Gets To Decide What You Want?

The Question Is Not Will You Succeed? But Rather, Will You Matter?

At Least At First, The New Thing Is Rarely As Good As The Old Thing Was. If You Need The Alternative To Be Better Than The Status Quo From The Very Start, You'll Never Begin.

Dreamers Don't Have Special Genes. They Find Circumstances That Amplify Their Dreams.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.

Excellence Isn't About Meeting The Spec, It's About Setting The Spec.

It's Almost Impossible To Have Fun Playing Ping Pong With Someone Who Doesn't Care, Won't Try Or Isn't Any Good.

The Reason It Seems That Price Is All Your Customers Care About Is That You Haven't Given Them Anything Else To Care About.

If It's Worth Doing, It's Worth Doing Well.

Worth Waiting For

Chinese Proverb

What I Mean By Art Is The Human Act Of Doing Something That Connects Us To Someone Else

Perhaps Your Challenge Isn't Finding A Better Project Or A Better Boss. Perhaps You Need To Get In Touch With What It Means To Feel Passionate. People With Passion Look For Ways To Make Things Happen.

The Challenge With Being An Initiator Of Projects Is That You Are Never, Ever Done.

It's More Important That You Be Passionate About What You Do All Day Than It Is To Be Passionate About The Product That Is Being Sold.

Be Relentlessly Generous, Without Focusing On When It Will Come Back To You.

Reject The Tyranny Of Picked. Pick Yourself.

Mind Your Own Business

Fitting In Is A Short-term Strategy That Gets You Nowhere. Standing Out Is A Long-term Strategy That Takes Guts And Produces Results.

If You're Not Upsetting Anyone, You're Not Changing The Status Quo.

It's Easy To Pretend Expertise When There's No Data To Contradict You.

By Definition, Remarkable Things Get Remarked Upon

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

You Know, If I Look At An Auditorium Full Of High School Students And The Big Man On Campus And His Girlfriend Are Busy Talking While The Lecture's Going On, The Rest Of The Room Is Going To Do It Because They're Powerful Sneezers. They Have Influence. They Reach Out To A Whole Bunch Of People In A Way That Makes The Idea Of Being Disrespectful Spread.

You Can Listen To What People Say, Sure. But You Will Be Far More Effective If You Listen To What People Do.

The Thing Is, The Future Happens. Every Single Day, Like It Or Not. Sure, Tomorrow Is Risky, Frightening And In Some Way Represents One Step Closer To The End. But It Also Brings With It The Possibility Of Better And The Chance To Do Something That Matters.

If You've Got The Platform And The Ability To Make A Difference, Then This Goes Beyond 'should' And Reaches The Level Of 'must.' You Must Make A Difference Or You Squander The Opportunity. Wasting The Opportunity Both Degrades Your Own Ability To Contribute And, More Urgently, Takes Something Away From The Rest Of Us.

Making A Difference

Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely To Be Worth The Journey. Persist.

If You Want To Be A Leader, Go Lead

Art Is Frightening. Art Isn't Pretty. Art Isn't Painting. Art Isn't Something You Hang On The Wall. Art Is What We Do When We're Truly Alive. An Artist Is Someone Who Uses Bravery, Insight, Creativity, And Boldness To Challenge The Status Quo. And An Artist Takes It (all Of It, The Work, The Process, The Feedback From Those We Seek To Connect With) Personally.

When Kids Grow Up Wanting To Be You, You Matter.

Marketing Is A Contest For People's Attention.

Initiative Is The Privilege Of Picking Yourself.

Anything Worth Achieving In Life Has A Dip

Real Content Marketing Isn’t Repurposed Advertising, It Is Making Something Worth Talking About.

If We Can Fall In Love With Serving People, Creating Value, Solving Problems, Building Valuable Connections And Doing Work That Matters, It Makes It Far More Likely We're Going To Do Important Work

Falling In Love

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

Art Is What We're Doing When We Do Our Best Work.

To Make A Product, To Market An Idea, To Come Up With Any Problem You Want To Solve That Doesn't Have A Constituency With An Otaku, Is Almost Impossible... There's A Hot Sauce Otaku, But There's No Mustard Otaku.

It's Far Easier To Put Your Future Into Someone Else's Hands Than It Is To Slog Your Way Forward, Owning The Results As You Go.

Viewing The Web As A Platform For Generosity Is Very Different Than Seeing An Opportunity To Turn It Into An Atm Machine.

The Unhappy Theory Of Business Ethics Is This: You Have A Fiduciary Responsibility To Maximize Profit. Period. To Do Anything Other Than That Is To Cheat Your Investors. And In A Competitive World, You Don't Have Much Wiggle Room Here.

If You Measure It, It Will Improve.

Set Up A Life You Don't Need To Escape From.

Saying No To Loud People Gives You The Resources To Say Yes To Important Opportunities.

Tell Your Lizard (brain) To Shut Up.

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

We Do Not Need To Teach Students To Embrace The Status Quo.

One Reason I Encourage People To Blog Is That The Act Of Doing It Stretches Your Available Vocabulary And Hones A New Voice.

Remarkable Visions And Genuine Insights Are Always Met With Resistance.

The Market And The Consumer And Idea Trump The System.

Art Is A Personal Gift That Changes The Recipient. The Medium Doesn't Matter. The Intent Does.

Treat Different People Differently. Anything Else Is A Compromise.

Who You Hang Out With Determines What You Dream About And What You Collide With. And The Collisions And The Dreams Lead To Your Changes. And The Changes Are What You Become. Change The Outcome By Changing Your Circle.

Organizations Grow When They Persuade A Tiny Cadre To Be Passionate, Not When They Touch Millions With A Mediocre Message

The First Step To Getting Good Is Admitting That You Aren't (yet).

If You Don't Like Your Definition Of 'good Enough', Then Feel Free To Change That, But The Goal Before Shipping Is Merely That. Not Perfect.

It Might Be Bold To Put Your Work Into The World Unadorned, But It's Probably Ineffective.

We Don't Need More Stuff, We Need More Humanity.

Excellence Isn’t About Working Extra Hard To Do What You’re Told. It’s About Taking The Initiative To Do Work You Decide Is Worth Doing.

Art Is A Personal Act Of Courage.

Acts Of Courage

The Problem With Putting It All On The Line Is That It Might Not Work Out. The Problem With Not Putting It All On The Line Is That It Will Never (ever) Change Things For The Better. Not Much Of A Choice, I Think.

The Only Thing Leaders Have In Common Is The Shared Decision To Lead.

Our Job Is To Make Change. Our Job Is To Connect To People, To Interact With Them In A Way That Leaves Them Better Than We Found Them, More Able To Get Where They'd Like To Go. Every Time We Waste That Opportunity, Every Page Or Sentence That Doesn't Do Enough To Advance The Cause Is Waste.

How Do I Dance With The Fear? Fear Is Not The Enemy. Paralysis Is The Enemy.

I'm Not Proposing That You Let The Crowd Dictate, Or That You Work Hard To Fit In. Far From It. I'm Proposing That You Know The Impact Your Choices Are Having And Act Accordingly.

Shame Must Be Accepted To Be Effective.

For Most Modern Marketers, Quantity Isn't The Point. What Matters Is To Matter. Lives Changed. Work That Made An Actual Difference. Connection.

The Reason They Want You To Fit In... Is That Once You Do, Then They Can Ignore You.

Marketing Management Is Now Tribal Leadership.

Great Marketers Don't Make Stuff. They Make Meaning.

The Only Purpose Of Starting Is To Finish

Making An Average Pitch To Average People, Or Having An Average Gala For Average People Isn't Going To Scale Anymore. You've Got To Find The People Who Care. Those People Are Worth All Of Your Time.

The Edge Is A Great Place To Be. Inside The Box Is Too Dark. Outside The Box, There's No Leverage. But On The Edge Of The Box, You Can Get Things Done!

If There's Time For An Emergency, Why Isn't There Time For Brilliance, Generosity Or Learning?

Just About Every Great, Brave Or Beautiful Thing In Our Culture Was Created By Someone Who Didn't Do It For Money.

Big Ideas Are Little Ideas That No-one Killed Too Soon.

What We Most Need In Our Lives, Though, Is Something Worth Doing, Worth It Because We Care.

It's Not About You, It's About The Next Person. The Single Best Use Of A Business Book Is To Help Someone Else. Sharing What You Read, Handing The Book To A Person Who Needs It... Pushing Those Around You To Get In Sync And To Take Action-that's The Main Reason It's A Book, Not A Video Or A Seminar. A Book Is A Souvenir And A Container And A Motivator And An Easily Leveraged Tool. Hoarding Books Makes Them Worth Less, Not More.

More And More People Now Have Jobs That Require Them To Confront The Risk Of Appearing Stupid On A Regular Basis.

Why Do We Value Leadership, Connection And Grace? Because It's Scarce, And That Scacity Creates Value.

Will You Succeed Because You Are More Well-rounded Than Others? Because You Fit In Better Than Everyone Else? Bloody Unlikely. We Succeed When We Are Trusted To Be The Best At What We Do.

If You Think Your Organization Needs A Bigger Marketing Budget, Maybe You Just Need To Be Less Average Instead.

It's Not An Accident That Successful People Read More Books.

The Future Of Publishing Is About Having Connections To Readers And The Knowledge Of What Those Readers Want.

Good Advice Is Priceless. Not What You Want To Hear, But What You Need To Hear. Not Imaginary, But Practical. Not Based On Fear, But On Possibility. Not Designed To Make You Feel Better, Designed To Make You Better. Seek It Out And Embrace The True Friends That Care Enough To Risk Sharing It. I'm Not Sure What Takes More Guts-giving It Or Getting It.

The Largest Enemy Of Change Isn't 'no', It's 'not Yet' - That Is The Easiest Way To Forestall Change.

Trending Author

Rupert Sheldrake

Category