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...treasure What It Means To Do A Day's Work. It's Our One And Only Chance To Do Something Productive Today, And It's Certainly Not Available To Someone Merely Because He Is The High Bidder. A Day's Work Is Your Chance To Do Art, To Create A Gift, To Do Something That Matters. As Your Work Gets Better And Your Art Becomes More Important, Competition For Your Gifts Will Increase And You'll Discover That You Can Be Choosier About Whom You Give Them To.

-Seth Godin

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...treasure What It Means

Seth Godin

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...treasure What It Means To Do A Day's Work. It's Our One And Only Chance To Do Something Productive Today, And It's Certainly Not Available To Someone Merely Because He Is The High Bidder. A Day's Work Is Your Chance To Do Art, To Create A Gift, To Do Something That Matters. As Your Work Gets Better And Your Art Becomes More Important, Competition For Your Gifts Will Increase And You'll Discover That You Can Be Choosier About Whom You Give Them To.

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The Universal Truth Is Beyond Question-the Only People Who Excel Are Those Who Have Decided To Do So.

Universal Truth

That The Horrible Zika Virus Or Hiv, We Can Look At What It Means To Be Patient Zero, What It Means To Need Not Much Contact To Spread, And All Of Those Things Follow Into The Way Ideas Spread.

The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

Transferring Your Passion To Your Job Is Far Easier Than Finding A Job That Happens To Match Your Passion.

The Minute There's A Map, There Is No Art. Paint By Numbers Is Not Art. Paint By Numbers Is A Mechanical Activity.

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

After You Produce You Can Select. You Can Curate. You Can Censor. But For Now, Have Bad Ideas, Lots And Lots Of Bad Ideas.

Fundamentalist Is A Person Who Considers Whether A Fact Is Acceptable To Their Faith Before They Explore It. As Opposed To A Curious Person Who Explores First And Then Considers Whether Or Not They Want To Accept The Ramifications.

If You Can Influence The Outcome, Do The Work. If You Can't Influence The Outcome, Ignore The Possibility. It's Merely A Distraction.

Here's The Thing: The Book That Will Most Change Your Life Is The Book You Write.

The Most Successful Givers Aren’t Doing It Because They’re Being Told To. They Do It Because Doing It Is Fun. It Gives Them Joy.

The Job Isn't To Catch Up To The Status Quo; The Job Is To Invent The Status Quo.

Many Things That Are True Are True Because You Believe Them.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

You Don't Need A New Plan For Next Year. You Need A Commitment.

Selling To People Who Actually Want To Hear From You Is More Effective Than Interrupting Strangers Who Don't.

'how Was Your Day?' Is A Question That Matters A Lot More Than It Seems.

The Only Purpose Of Customer Service Is To Change Feelings.

Great Boss Is Challenging People In The Right Way. Leading, Not Managing. Supporting Them By Giving Them Both A Platform They Can Count On And Expectations They Can Stretch For.

The Myth That The Ceo Is Going To Discover You And Nurture You And Ask You To Join Her For Lunch Is Just That, A Hollywood Myth.

It's Easy To Pretend Expertise When There's No Data To Contradict You.

Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

Emotional Labor Is Available To All Of Us, But It Is Rarely Exploited As A Competitive Advantage.

Mass Attention Is Almost Unattainable And It's Not Clear That You Want It.

The Competitive Advantages The Marketplace Demands Is Someone More Human, Connected, And Mature. Someone With Passion And Energy, Capable Of Seeing Things As They Are And Negotiating Multiple Priorities As She Makes Useful Decisions Without Angst. Flexible In The Face Of Change, Resilient In The Face Of Confusion. All Of These Attributes Are Choices, Not Talents, And All Of Them Are Available To You.

The Cost Of Being Wrong Is Less Than The Cost Of Doing Nothing.

It's Uncomfortable To Resist The Urge To Settle.

The Market And The Consumer And Idea Trump The System.

Just Saying Yes Because You Can't Bear The Short-term Pain Of Saying No Is Not Going To Help You Do The Work.

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.

Your Best Customers Are Worth Far More Than Your Average Customers.

Being Aware Of Your Fear Is Smart. Overcoming It Is The Mark Of A Successful Person.

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

Leaders Lead When They Take Positions, When They Connect With Their Tribes, And When They Help The Tribe Connect To Itself.

Everyone Picks The Best One When Given A Choice.

Kickstarter Isn't A Profit Center, It's An Organizer And An Instigator.

Letting Your Customers Set Your Standards Is A Dangerous Game, Because The Race To The Bottom Is Pretty Easy To Win. Setting Your Own Standards--and Living Up To Them--is A Better Way To Profit. Not To Mention A Better Way To Make Your Day Worth All The Effort You Put Into It." -

Too Often, The Person Who Wrecks Our Work Is Us.

The Only Reason To Build A Website Is To Change Someone. If You Can't Tell Me The Change And You Can't Tell Me The Someone, Then You're Wasting Your Time.

Wasting Your Time

The Only Purpose Of Starting Is To Finish

Instead Of Wondering When Your Next Vacation Is, Maybe You Should Set Up A Life You Don't Need To Escape From.

Two Elements Of Successful Leadership: A Willingness To Be Wrong And An Eagerness To Admit It.

Take The Long Way. Do The Hard Work, Consistently And With Generosity And Transparency. And Then You Won't Waste Time Doing It Over.

And It Turns Out That Tribes, Not Money, Not Factories, That Can Change Our World, That Can Change Politics, That Can Align Large Numbers Of People. Not Because You Force Them To Do Something Against Their Will. But Because They Wanted To Connect.

Desire Can't Be Sated, Because If It Is, The Longing Disappears And Then We've Failed, Because Desire Is The State We Seek.

What Evidence Would You Need To See To Change Your Mind About This?

It's Not An Accident That Successful People Read More Books.

If You're Not The Best In The World At What You Do, Then You Have To Get Better.

No One Can Force You To Stand Up, Speak Up And Make A Difference. But If You Back Off And Play Along, Please Understand That Whatever Happens Happened, At Least In Part, Because You Acquiesced.

Making A Difference

If You Can't Be Remarkable, Perhaps You Should Consider Doing Nothing Until You Can.

Marketing Is The Way Your People Answer The Phone, The Typesetting On Your Bills And Your Return Policy.

My New Favorite Word Is 'awkward.'...th E Reason We Need To Be In Search Of Awkward Is That Awkward Is The Barrier Between Us And Excellence, Between Where We Are And The Remarkable. If It Were Easy, Everyone Would Have Done It Already, And It Wouldn't Be Worth The Effort.

The Job Is Not Your Work; What You Do With Your Heart And Soul Is The Work.

Optimism Is The Most Important Human Trait, Because It Allows Us To Evolve Our Ideas, To Improve Our Situation, And To Hope For A Better Tomorrow.

Criticism Comes To Those Who Stand Out.

The Danger Of The Web Is That You Can Go From Idea To Public Announcement In Under Ten Minutes.

Leadership Is The Art Of Giving People A Platform For Spreading Ideas That Work.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

When You Set Down The Path To Create Art, Whatever Sort Of Art It Is, Understand That The Path Is Neither Short Not Easy. That Means You Must Determine If The Route Is Worth The Effort. If It's Not, Dream Bigger.

If Not Enough People Doubt You, You're Not Making A Difference.

The Opportunity Is Not In Being Momentarily Popular With The Anonymous Masses. It's In Being Missed When You're Gone, In Doing Work That Matters To The Tribe You Choose.

If You Hear My Idea And Dont Believe It , Thats Not Your Fault Its Mine.

Your Drudgery Is Another Person's Delight. It's Only A Job If You Treat It That Way. The Privilege To Do Our Work, To Be In Control Of The Promises We Make And The Things We Build, Is Something Worth Cherishing.

Personalizatio N Wasn't Supposed To Be A Cleverly Veiled Way To Chase Prospects Around The Web, Showing Them The Same Spammy Ad For The Same Lame Stuff As Everyone Else Sees. No, It Is A Chance To Differentiate At A Human Scale, To Use Behavior As The Most Important Clue About What People Want And More Important, What They Need.

Just Start. Start Now. Fail Often. Enjoy The Ride.

You Cannot Create A Piece Of Art Merely For Money. Doing It As Part Of Commerce So Denudes Art Of Wonder That It Ceases To Be Art.

The Second Person To Write A Story About A Young Boy And An Escaped Slave On The Mississippi Wasn't A Novelist, He Was A Typist.

When Your Art Fails, Make Better Art.

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Communication Is The Transfer Of Emotion.

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If I Fail More Than You Do, I Win.

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Not Adding Value Is The Same As Taking It Away.

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Asking Permission

Asking For Forgiveness

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Most People Are Searching For A Path To Success That Is Both Easy And Certain. Most Paths Are Neither.

Marketing Is The Art Of Seeing (and Then Creating) What Might Be Interesting To More Than Our Friends

The Secret Of Leadership Is Simple: Do What You Believe In. Paint A Picture Of The Future. Go There. People Will Follow.

The Value We Create Is Directly Related To How Much Valuable Information We Can Produce, How Much Trust We Can Earn, And How Often We Innovate.

The Reason They Want You To Fit In... Is That Once You Do, Then They Can Ignore You.

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The Nature Of Revolutions Is That They Destroy The Perfect And Enable The Impossible.

We're All Born Creative, It Takes A Little While To Become Afraid.

We're Going To Spend Our Entire Future Living In Tomorrow-investing Now, When It's Difficult, Is The Single Best Moment.

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.

It's Far Easier To Put Your Future Into Someone Else's Hands Than It Is To Slog Your Way Forward, Owning The Results As You Go.

If You Hear My Idea But Don't Believe It, That's Not Your Fault; It's Mine. If You See My New Product But Don't Buy It, That's My Failure, Not Yours. If You Attend My Presentation And You're Bored, That's My Fault Too.

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Content Marketing

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As Soon As We Associate Reading With A Test, We've Missed The Point.

Leadership, On The Other Hand, Is About Creating Change You Believe In.

You Don't Have To Settle For The Status Quo, For Being Good Enough, For Getting By, For Working All Night.

Art Is A Human Act, A Generous Contribution, Something That Might Not Work, And It Is Intended To Change The Recipient For The Better, Often Causing A Connection To Happen.

If We Can Fall In Love With Serving People, Creating Value, Solving Problems, Building Valuable Connections And Doing Work That Matters, It Makes It Far More Likely We're Going To Do Important Work

Falling In Love

Art Isn't Only A Painting. Art Is Anything That Is Creative, Passionate And Personal. Art Is The Unique Work Of A Human Being Created To Touch Another. Art Is Created To Have An Impact, To Change Someone Else.

Leaders Have Followers, Managers Have Employees. Managers Make Widgets, Leaders Make Change.

Defending Mediocrity Is Exhausting.

Art Is What We're Doing When We Do Our Best Work.

Basically You Create Your Experience Through Your Beliefs About Yourself And The Nature Of Reality. Another Way To Understand This Is To Realize That You Create Your Experiences Through Your Expectations.

Strategic Quitting Is The Secret Of Successful Organizations

Debt Creates Stress, Stress Creates Behaviors That Don't Lead To Happiness.

If It Scares You, It Might Be A Good Thing To Try.

Leaders Who Set Out To Give Are More Productive Than Leaders Who Seek To Get.

You Know, If I Look At An Auditorium Full Of High School Students And The Big Man On Campus And His Girlfriend Are Busy Talking While The Lecture's Going On, The Rest Of The Room Is Going To Do It Because They're Powerful Sneezers. They Have Influence. They Reach Out To A Whole Bunch Of People In A Way That Makes The Idea Of Being Disrespectful Spread.

No One Knows More About The Way You Think Than You Do.

We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.

Don't Fix Me; Love Me For What's Broken.

Seeing, Despite The Name, Isn’t Merely Visual.

You Don't Launch A Popular Blog, You Build One.

We Know What You Want To Accomplish... The Real Question Is, 'what Are You Willing To Push Through The Dip For?' What Are You Willing To Stand Up For, Bleed For, Commit To And Generally Be Unreasonable About? Because That's What's Going To Actually Get Done.

Forgive Yourself For Not Being The Richest, The Thinnest, The Tallest, The One With The Best Hair. Forgive Yourself For Not Being The Most Successful, The Cutest Or The One With The Fastest Time. Forgive Yourself For Not Winning Every Round. Forgive Yourself For Being Afraid. But Don’t Let Yourself Off The Hook, Never Forgive Yourself, For Not Caring Or Not Trying.

You Can't Fool All The People, Not Even Most Of The Time. And People, Once Unfooled, Talk About The Experience.

Why Do We Value Leadership, Connection And Grace? Because It's Scarce, And That Scacity Creates Value.

If You're Working With A Spreadsheet Or A Thread Of Correspondence Or A Set Of Data, I'm Not Sure You're Doing Your Best Work If You're Doing It On An Iphone.

Doing Your Best

Products That Are Remarkable Get Talked About.

Living And Breathing An Authentic Story Is The Best Way To Survive In A Conversation-rich World.

The Enemy Of Creativity Is Fear.

Measurement Is Fabulous. Unless You're Busy Measuring What's Easy To Measure As Opposed To What's Important

The Instinct To Produce Great Work Doesn't Require A Fancy Notebook.

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.

Do The Emotional Labor Of Working On Things That Others Fear.

Great Leaders Create Movements By Empowering The Tribe To Communicate. They Establish The Foundation For People To Make Connections, As Opposed To Commanding People To Follow Them.

People Watch What You Do More Than Listen To What You Say.

Every Single Important Thing We Do Is Something We Didn't Use To Be Good At, And In Fact, Might Be Something We Used To Fear.

Be Relentlessly Generous, Without Focusing On When It Will Come Back To You.

If It's Work, We Try To Figure Out How To Do Less, If It's Art, We Try To Figure Out How To Do More

The Best Experiences And The Biggest Ideas Don't Fit Into A Category. They Change It.

Best Experiences

More Time [to Decide] Without More Information Just Creates Anxiety, Not Insight.

Great Work Is Always Shunned At First.

This Might End Up In Crying. If You're Not Prepared To Cry About It, I'm Not Sure You're Making Art. And If You're Not Prepared To Dance In Anticipation, You're Definitely Not Making Art.

Practice Works Because Practice Gives Us A Chance To Relax Enough To Make Smart Choices.

The Reason It Seems That Price Is All Your Customers Care About Is That You Haven't Given Them Anything Else To Care About.

Making Promises And Keeping Them Is A Great Way To Build A Brand.

The Object Isn't To Be Perfect. The Goal Isn't To Hold Back Until You've Created Something Beyond Reproach. I Believe The Opposite Is True. Our Birthright Is To Fail And To Fail Often, But To Fail In Search Of Something Bigger Than We Can Imagine. To Do Anything Else Is To Waste It All.

A Well-defined Backup Plan Is Sabotage Waiting To Happen. Why Push Through The Dip, Why Take The Risk, Why Blow It All When There's The Comfortable Alternative Instead? The People Who Break Through Usually Have Nothing To Lose, And They Almost Never Have A Backup Plan.

The Only Path To Amazing Runs Directly Through Not-yet-amazing

Life Is Like Skiing. Just Like Skiing, The Goal Is Not To Get To The Bottom Of The Hill. It's To Have A Bunch Of Good Runs Before The Sun Sets.

The Job Is Not The Work.

Positive Thinking Doesn't Guarantee Results, All It Offers Is Something Better Than Negative Thinking.

Positive Thinking

If You Can Embrace The Idea That Your Success And Happiness Are Tied Up In Defeating The Fear That's Holding You Back, You're 90 Percent Of The Way To Where You Need To Go, Because No, We're Not Kids, And No, This Is Not A Bike.

Are You Copying Others? People Won't Pay Extra For That. You Won't Be Followed For That.

You Can't Lose. Go, Go, Go!

Finding New Ways, More Clever Ways To Interrupt People Doesn't Work.

I Made A Decision To Write For My Readers, Not To Try To Find More Readers For My Writing.

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.

Art Isn't Only A Painting; It's Anything That Changes Someone For The Better, Any Nonanonymous Interaction That Leads To A Human (not Simply A Commercial) Conclusion.

We Need To Care Enough To Connect, To Put Ourselves At Emotional Risk And Play One Note Worth Hearing.

There Are Lots Of Good Reasons To Abandon A Project. Having A Little Competition Is Not One Of Them.

A Bully Is Playing A Game, One That He Or She Enjoys And Needs. You're Welcome To Play This Game If It Makes You Happy, But For Most People, It Will Make You Miserable.

We Don't Need More Stuff, We Need More Humanity.

The Mirror We Hold Up To The Person Next To Us Is One Of The Most Important Pictures She Will Ever See.

Successful People Fail Often, And, Worth Noting, Learn More From That Failure Than Everyone Else.

One Theory Says That If You Treat People Well, You're More Likely To Encourage Them To Do What You Want, Making All The Effort Pay Off. Do This, Get That. Another One, Which I Prefer, Is That You Might Consider Treating People With Kindness Merely Because You Can. Regardless Of What They Choose To Do In Response, This Is What You Choose To Do. Because You Can.

The Time To Look For A New Job Is When You Don't Need One. The Time To Switch Jobs Is Before It Feels Comfortable.

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Denigrating Art You Don't Understand Doesn't Hurt The Art - It Reveals Something About Your Willingness To Learn.

Willingness To Learn

We Need Students Who Can Learn How To Learn, Who Can Discover How To Push Themselves And Are Generous Enough And Honest Enough To Engage With The Outside World To Make Those Dreams Happen.

The Definition Of A Revolution: It Destroys The Perfect And Enables The Impossible.

If You Can Raise Money, You're Never Going To Have Trouble Getting A Job.

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Ideas Aren't A Sideshow That Make Our Factory A Little More Valuable. Our Factory Is A Sideshow That Makes Our Ideas A Little More Valuable!

Positive Thinking Is Hard. Worth It, Though.

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An Organization Filled With Honest, Motivated, Connected, Eager, Learning, Experimenting, Ethical And Driven People Will Always Defeat The One That Merely Has Talent. Every Time.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

The World Doesn't Owe You A Living, But Just When You Needed It, A Door Was Opened For You To Make A Difference.

Making A Difference

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In A Battle Between Two Ideas, The Best One Doesn't Necessarily Win. No, The Idea That Wins Is The One With The Most Fearless Heretic Behind It.

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