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It's Pretty Easy To Decide To Roll With The Punches, To Look At The Enormity Of Natural Disaster And Choose To Hunker Down And Do Less. It's More Important Than Ever, I Think, To Persist And Make A Dent In The Universe Instead. We've All Been Offered Access To So Many Tools, So Many Valuable Connections, So Many Committed People. What An Opportunity.

-Seth Godin

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It's Pretty Easy To

Seth Godin

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It's Pretty Easy To Decide To Roll With The Punches, To Look At The Enormity Of Natural Disaster And Choose To Hunker Down And Do Less. It's More Important Than Ever, I Think, To Persist And Make A Dent In The Universe Instead. We've All Been Offered Access To So Many Tools, So Many Valuable Connections, So Many Committed People. What An Opportunity.

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If You're Not Upsetting Anyone, You're Not Changing The Status Quo.

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Kings Fear Change. Leaders Crave It.

The Resistance Is The Voice In Your Head Telling You To Use Bullets In Your Powerpoint Slides...it’s The Voice That Tells You To Leave Controversial Ideas Out Of The Paper You’re Writing, Because The Teacher Won’t Like Them. The Resistance Pushes Relentlessly For You To Fit In.

Art Is A Personal Act Of Courage, Something One Human Does That Creates Change In Another.

Our Job Is To Make Change. Our Job Is To Connect To People, To Interact With Them In A Way That Leaves Them Better Than We Found Them, More Able To Get Where They'd Like To Go. Every Time We Waste That Opportunity, Every Page Or Sentence That Doesn't Do Enough To Advance The Cause Is Waste.

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People Don't Believe What You Tell Them. They Rarely Believe What You Show Them. They Often Believe What Their Friends Tell Them. They Always Believe What They Tell Themselves.

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The Challenge With Being An Initiator Of Projects Is That You Are Never, Ever Done.

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The Only Way To Consistently Grow In B2b Is To Be Better Than Very Good.

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If There's Time For An Emergency, Why Isn't There Time For Brilliance, Generosity Or Learning?

The Best Marketing Strategy Is To Destroy Your Industry Before Your Competition Does.

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We Know What You Want To Accomplish... The Real Question Is, 'what Are You Willing To Push Through The Dip For?' What Are You Willing To Stand Up For, Bleed For, Commit To And Generally Be Unreasonable About? Because That's What's Going To Actually Get Done.

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The Problem With Holding A Grudge Is That Your Hands Are Then Too Full To Hold Onto Anything Else.

In Our Desire To Please Everyone, It's Very Easy To End Up Being Invisible Or Mediocre.

Is It Worth Getting One More Tweet Out, Or Putting Your Phone Down And Doing Something That Is Worth Tweeting?

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

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It's More Important That You Be Passionate About What You Do All Day Than It Is To Be Passionate About The Product That Is Being Sold.

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The Cost Of Being Wrong Is Less Than The Cost Of Doing Nothing.

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If Not Enough People Doubt You, You're Not Making A Difference.

Transformation Al Leaders Don't Start By Denying The World Around Them. Instead, They Describe A Future They'd Like To Create Instead.

When The Room Brightens When You Walk In, You Matter.

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Make Something Happen Today, Before You Go Home, Before The End Of The Week. Launch That Idea, Post That Post, Run That Ad, Call That Customer. Go The Edge, That Edge You've Been Holding Back From... And Do It Today. Without Waiting For The Committee Or Your Boss Or The Market. Just Go.

The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

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Viewing The Web As A Platform For Generosity Is Very Different Than Seeing An Opportunity To Turn It Into An Atm Machine.

Your Success Is No Longer About Your Ability To Do What You Are Told, And Do It Well.

All Artists Are Entrepreneurs. All Entrepreneurs Are Artists.

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We Live In A Vague World. And It Gets Vaguer All The Time. In This Environment, The Power Of The Specific, Measurable And Useful Promise Made And Kept Is Difficult To Overstate.

I Don't Like Offending People, And It's Easy To Offend People When You Don't Know As Much As They Do. This Group Knows More About What It Takes To Lead In This Way Than I Ever Will. My Goal Is To Push People, But I Need To Do It From A Place Of Respect.

The Fatigue Was There, But Some People Understood That Putting It Aside Was The Single Most Important Factor In Succeeding.

Tell Your Lizard (brain) To Shut Up.

Without A Specific Reason For The Consumer To Behave, Without A Reward Or Benefit, The Overwhelmed Consumer Will Refuse.

Do Your Art. But Don't Wreck Your Art If It Doesn't Lend Itself To Paying The Bills. That Would Be A Tragedy.

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It's Far Easier To Put Your Future Into Someone Else's Hands Than It Is To Slog Your Way Forward, Owning The Results As You Go.

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You Have Everything You Need To Build Something Far Bigger Than Yourself.

If You Can’t State Your Position In Eight Words, You Don’t Have A Position.

It's Much Easier To Spend A Lot Of Time Making Your Microphone Louder Than It Is Working On Making Your Message More Compelling.

If I Fail More Than You Do, I Win.

Set A Goal, And In Small, Consistent Steps, Work To Reach It. Get Support From Your Peers When You Start Flagging. Repeat. You Will Change.

You Win By Trying. And Failing. Test, Try, Fail, Measure, Evolve, Repeat, Persist.

Debt Creates Stress, Stress Creates Behaviors That Don't Lead To Happiness.

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We Need To Care Enough To Connect, To Put Ourselves At Emotional Risk And Play One Note Worth Hearing.

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The Next Thing You Do Today Will Be The Most Important Thing On Your Agenda, Because, After All, You're Doing It Next. Well, Perhaps It Will Be The Most Urgent Thing. Or The Easiest. In Fact, The Most Important Thing Probably Isn't Even On Your Agenda.

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Deadlines Have A Lousy Name. Call Them Live-lines Instead. That´t What They Are.

No Is The Foundation That We Can Build Our Yes On.

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I'm Not A Psychopath-i'm Wearing A Tie!

Just As We Don't Spend A Lot Of Time Worrying About How All Those Poets Out There Are Going To Monetize Their Poetry, The Same Is True For Most Bloggers.

Dreams Are Difficult To Build And Easy To Destroy.

Will You Succeed Because You Are More Well-rounded Than Others? Because You Fit In Better Than Everyone Else? Bloody Unlikely. We Succeed When We Are Trusted To Be The Best At What We Do.

I've Found That Giving Gifts Is Transformative. It Makes Me Better. It Clarifies My Thinking And Allows Me To Do Better Work.

Think Big. Start Small.

Your Art Is The Act Of Taking Personal Responsibility, Challenging The Status Quo, And Changing People.

The World Doesn't Owe You A Living, But Just When You Needed It, A Door Was Opened For You To Make A Difference.

Making A Difference

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.

Believe That Giving Up Is The Same Thing As Being Realistic.

Action Or Inaction Are Both Forms Of Leadership And Standard Setting.

Ideas Aren't A Sideshow That Make Our Factory A Little More Valuable. Our Factory Is A Sideshow That Makes Our Ideas A Little More Valuable!

Art Isn't Only A Painting. Art Is Anything That's Creative, Passionate, And Personal. And Great Art Resonates With The Viewer, Not Only With The Creator... Art Is A Personal Gift That Changes The Recipient. The Medium Doesn't Matter. The Intent Does. Art Is A Personal Act Of Courage, Something One Human Does That Creates Change In Another.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

Big Ideas Are Little Ideas That No-one Killed Too Soon.

Anxiety Is Experiencing Failure In Advance. Tell Yourself Enough Vivid Stories About The Worst Possible Outcome Of Your Work And You'll Soon Come To Believe Them. Worry Is Not Preparation, And Anxiety Doesn't Make You Better.

My Blogging Life Is Basically Goalless. I Like The Zen Nature Of That, And Paradoxically, It Improves Results.

A One-hit Wonder Is A Legend Who Stopped Early.

Marketing Used To Be What You Say Now, Marketing Is What You Do. What You Make. How You Act. The Choices You Make When You Are Sure No One Is Looking.

No Niche Is Too Small If It's Yours.

Doing Justice To The Work Is Your Task, Not Setting A World Record.

Many Things That Are True Are True Because You Believe Them.

The Opposite Of Coherent Is Interesting.

Where Do You Put The Fear When You Choose To Innovate? The Fear Is There, But You Have To Find A Place To Put It.

The Instinct To Produce Great Work Doesn't Require A Fancy Notebook.

Own Your Dreams. There Is No Better Way To Make Them Happen.

Isn't The Drawing Board The Place Where All The Best Work Happens? It's Not A Bad Thing To Go Back There. It's The Entire Point.

It's Easy To Be Afraid Of Taking A Plunge, Because, After All, Plunging Is Dangerous. And The Fear Is A Safe Way To Do Nothing At All. Wading, On The Other Hand, Gets Under The Radar. It Gives You A Chance To Begin.

Instead Of Working Hard To Keep Their Share Of A Shrinking Pie, Or Working Even Harder To Make Sure The Industry Stays As Is, I Think The Most Essential Thing Legacy Book Industry Players Can Do Is Set Up Independent Ventures With Great People And Little Interference And Work Really Hard To Put Themselves Out Of Business By Starting At The Bottom, Not By Reinforcing The Top.

Personalizatio N Wasn't Supposed To Be A Cleverly Veiled Way To Chase Prospects Around The Web, Showing Them The Same Spammy Ad For The Same Lame Stuff As Everyone Else Sees. No, It Is A Chance To Differentiate At A Human Scale, To Use Behavior As The Most Important Clue About What People Want And More Important, What They Need.

In General, Organizations Are Afraid To Fire Customers, No Matter How Unreasonable. This Is A Mistake. It's Good For You.

Anticipated, Personal, And Relevant Advertising Always Does Better Than Unsolicited Junk.

What People Are Afraid Of Isn't Failure. It's Blame. Criticism.

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

Anything Worth Achieving In Life Has A Dip

You Have To Find A Group That Really Desperately Cares About What It Is You Have To Say. Talk To Them. They Have Something I Call Otaku. It's A Great Japanese Word. It Describes The Desire Of Someone Who's Obsessed To, Say, Drive Across Tokyo To Try A New Ramen Noodle Place 'cause That's What They Do, They Get Obsessed With It.

That's Why There's Lots And Lots Of Kinds Of Hot Sauces, And Not So Many Kinds Of Mustard. Not Because It's Hard To Make Interesting Mustard - You Could Make Interesting Mustard - But People Don't, Because No One's Obsessed With It, And Thus No One Tells Their Friends.

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