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It's Impossible To Have A Coin With Only One Side. You Can't Have Heads Without Tails. Innovation Is Like That. Initiative Is Like That. Art Is Like That. You Can't Have Success Unless You're Prepared To Have Failure. As Soon As You Say, 'failure Is Not An Option,' You've Just Said, 'innovation Is Not An Option.'

-Seth Godin

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It's Impossible To Have

Seth Godin

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It's Impossible To Have A Coin With Only One Side. You Can't Have Heads Without Tails. Innovation Is Like That. Initiative Is Like That. Art Is Like That. You Can't Have Success Unless You're Prepared To Have Failure. As Soon As You Say, 'failure Is Not An Option,' You've Just Said, 'innovation Is Not An Option.'

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The Nature Of Revolutions Is That They Destroy The Perfect And Enable The Impossible.

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The Fatigue Was There, But Some People Understood That Putting It Aside Was The Single Most Important Factor In Succeeding.

In General, Organizations Are Afraid To Fire Customers, No Matter How Unreasonable. This Is A Mistake. It's Good For You.

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Care. Care More Than You Need To, More Often Than Expected, More Completely Than The Other Guy.

A Business Owner Is The Boss, But It's A Job, A Place That Is Stable And Profitable. An Entrepreneur Is An Artist Of Sorts, Throwing His/herself Into Impossible Situations And Seeking Out Problems That Require Heart And Guts To Solve. Both Are Fine, But Choose.

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My Problem With The Search For The Badge Of Real Is That It Trades Your Goals And Your Happiness For Someone Else's.

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Effort Is Its Own Reward If You Allow It To Be.

Tell Your Lizard (brain) To Shut Up.

The Reason They Want You To Fit In... Is That Once You Do, Then They Can Ignore You.

If You Hesitate To Map Out Your Future, To Make A Big Plan Or To Set A Goal, You've Just Gone Ahead And Mapped Your Future Anyway.

Quit Or Be Exceptional. Average Is For Losers.

All Great Programmers Learn The Same Way. They Poke The Box. They Code Something And See What The Computer Does. They Change It And See What The Computer Does. They Repeat The Process Again And Again Until They Figure Out How The Box Works.

Anything Worth Achieving In Life Has A Dip

As You've Probably Discovered, Great Work Makes Us Uncomfortable.

Our Cultural Instinct Is To Wait To Get Pickedno One Is Going To Pick You. Pick Yourself.

Popular Is Not The Same Important, Or Often, Not The Same As Good.

The Only Way To Get What You're Worth Is To Stand Out, To Exert Emotional Labor, To Be Seen As Indispensable, And To Produce Interactions That Organizations And People Care Deeply About.

Being An Artist Isn't A Genetic Disposition Or A Specific Talent. It's An Attitude We Can All Adopt. It's A Hunger To Seize New Ground, Make Connections, And Work Without A Map. If You Do Those Things, You're An Artist.

Inspirational Life

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Piracy Is Not The Problem, Obscurity Is.

It's Impossible To Have A Coin With Only One Side. You Can't Have Heads Without Tails. Innovation Is Like That. Initiative Is Like That. Art Is Like That. You Can't Have Success Unless You're Prepared To Have Failure. As Soon As You Say, 'failure Is Not An Option,' You've Just Said, 'innovation Is Not An Option.'

The Organizations Of The Future Are Filled With Smart, Fast, Flexible People On A Mission

What I Mean By Art Is The Human Act Of Doing Something That Connects Us To Someone Else

We’ve Been Trained To Prefer Being Right To Learning Something, To Prefer Passing The Test To Making A Difference, And Most Of All, To Prefer Fitting In With The Right People, The People With Economic Power. Now It’s Your Turn To Stand Up And Stand Out.

Making A Difference

Why Waste A Sentence Saying Nothing?

If You've Got The Platform And The Ability To Make A Difference, Then This Goes Beyond 'should' And Reaches The Level Of 'must.' You Must Make A Difference Or You Squander The Opportunity. Wasting The Opportunity Both Degrades Your Own Ability To Contribute And, More Urgently, Takes Something Away From The Rest Of Us.

Making A Difference

Organizations That Destroy The Status Quo Win. Whatever The Status Quo Is, Changing It Gives You The Opportunity To Be Remarkable.

Kings Fear Change. Leaders Crave It.

Listen To Your Fear But Don't Obey It.

If You're A Marketer Who Doesn't Know How To Invent, Design, Influence, Adapt, And Ultimately Discard Products, Then You're No Longer A Marketer. You're Deadwood.

What Marketers Used To Do Is Make Average Products For Average People. That's What Mass Marketing Is. They Would Ignore The Geeks, And - God Forbid - The Laggards. It Was All About Going For The Center. I Don't Think That's The Strategy We Want To Use Anymore.

It’s Okay. Let Your Ego Push You To Be The Initiator. But Tell Your Ego That The Best Way To Get Something Shipped Is To Let Other People Take The Credit. The Real Win For You (and Your Ego) Is Seeing Something Get Shipped, Not In Getting The Credit When It Does.

We Have Little Choice But To Move Beyond Quality And Seek Remarkable, Connected, And New. Remarkable, As You've Already Figured Out, Demands Initiative.

Be Bold, Make Mistakes, Learn A Lesson, And Fix What Doesn't Work.

Making Mistakes

Instead Of Wondering When Your Next Vacation Is, Maybe You Should Set Up A Life You Don't Need To Escape From.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

When Kids Grow Up Wanting To Be You, You Matter.

Excellence Isn’t About Meeting The Spec, It’s About Setting The Spec. It Defines What The Consumer Sees As Quality Right This Minute, And Tomorrow, If You’re Good, You’ll Reset That Expectation Again

Connect, Create Meaning, Make A Difference, Matter, Be Missed.

Making A Difference

The Combination Of Passion And Art Is What Makes Someone A Linchpin.

Art Is A Personal Act Of Courage.

Acts Of Courage

Permission Marketing Is Marketing Without Interruptions.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

You Have To Find A Group That Really Desperately Cares About What It Is You Have To Say. Talk To Them. They Have Something I Call Otaku. It's A Great Japanese Word. It Describes The Desire Of Someone Who's Obsessed To, Say, Drive Across Tokyo To Try A New Ramen Noodle Place 'cause That's What They Do, They Get Obsessed With It.

Initiating Is Really And Truly Difficult, And That's What Leaders Do. They See Something Others Are Ignoring And They Jump On It.

The Reason You Might Choose To Embrace The Artist Within You Now Is That This Is The Path To (cue The Ironic Music) Security.

If I Fail More Than You Do, I Win.

Surprise And Differentiation Have Far More Impact Than Noise Does.

Differentiation

The Challenge With Being An Initiator Of Projects Is That You Are Never, Ever Done.

The Good News Is That More Than Ever, Value Accrues To Those That Show Up, Those That Make A Difference, Those That Do Work That Matters.

Making A Difference

Sign Your Work...if You're Not Proud Of It, Don't Ship It. If You Are, Sign Your Work And Own The Results. We'll Know Who To Thank. If You Work For A Place Where Work Goes Unsigned (internally, In Particular) It's Worth Asking Why.

The Enemy Of Fear Is Creativity.

Playing Safe Is Very Risky.

Artists Are People With A Genius For Finding A New Answer, A New Connection, Or A New Way Of Getting Things Done.

Which Are You?...competen T, Inspiring, Passionate, Obsessed, Provocative, Impatient, Hungry, Driven, Adoring, Inspired, An Artist, A Genius, Someone Who Cares...? With All These Remarkable, Powerful, Important Options Available To Each Of Us, Why Do So Many Of Us Default To Competent?

Reputation Is What People Expect Us To Do Next. It's Their Expectation Of The Quality And Character Of The Next Thing We Produce Or Say Or Do. We Control Our Actions (even When It Feels Like We Don't) And Our Actions Over Time (especially When We Think No One Is Looking) Earn Our Reputation.

The Job Isn't To Catch Up To The Status Quo; The Job Is To Invent The Status Quo.

I Believe That Uncertainty Is Really My Spirit's Way Of Whispering, I'm In Flux. I Can't Decide For You. Something Is Off-balance Here.

We Don't Need More Stuff, We Need More Humanity.

We Are Too Focused On Avoiding Criticism And Not Enough On Making A Difference.

Making A Difference

Dig Your Well Before You're Thirsty.

Every Voice Doesn't Matter--only The Voices That Move Your Idea Forward, That Make It Better, That Make You Better, That Make It More Likely You Will Ship Work That Benefits Your Tribe.

The Habit Of Doing More Than Is Necessary Can Only Be Earned Through Practice.

More And More People Now Have Jobs That Require Them To Confront The Risk Of Appearing Stupid On A Regular Basis.

When You Can Swim, Who Cares How Deep The Water Is?

We Do Not Need To Teach Students To Embrace The Status Quo.

Finding New Ways, More Clever Ways To Interrupt People Doesn't Work.

'how Was Your Day?' Is A Question That Matters A Lot More Than It Seems.

You Are Far More Likely To Do Your Best Work If You Are Willing To Delight A Few As Opposed To Soothe The Masses.

The Opposite Of Coherent Is Interesting.

You're Competing Against People In A State Of Flow, People Who Are Truly Committed, People Who Care Deeply About The Outcome.

Once You Have Permission To Talk To Someone, Finding New Products Or Services For Them Is A Smart Way To Grow.

Please Stop Waiting For A Map. We Reward Those Who Draw Maps, Not Those Who Follow Them.

The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

Competent People Are The Most Resistant To Change

Go Ahead And Act As If Your Decisions Are Temporary. Because They Are. Be Bold, Make Mistakes, Learn A Lesson, And Fix What Doesn't Work. No Sweat, No Need To Hyperventilate.

The People Who Are Good In The Long Run Fail A Lot, Especially At The Beginning. So, When You Fail Early, It Might Be Worth Realizing That This Is Part Of The Deal, The Price You Pay For Being Good In The Long Run. Every Rejection Is A Gift. A Chance To Learn And To Do It Better Next Time. An Opportunity To Figure Out How To Bounce, Not Break. Don't Waste Them.

Don't Save The Canary. Fix The Coal Mine.

Leaders Have Followers, Managers Have Employees. Managers Make Widgets, Leaders Make Change.

Anxiety Is Experiencing Failure In Advance. Tell Yourself Enough Vivid Stories About The Worst Possible Outcome Of Your Work And You'll Soon Come To Believe Them. Worry Is Not Preparation, And Anxiety Doesn't Make You Better.

Competence Is No Longer Scarce.

People Who Can Spread Ideas Regardless Of What Those Ideas Are, Win.

Remember The Bob Dylan Rule: It's Not Just A Record, It's A Movement.

It's Time To Stop Complying With The System And Draw Your Own Map. Stop Settling For What's Good Enough And Start Creating Art That Matters.

Mass Attention Is Almost Unattainable And It's Not Clear That You Want It.

Believe That Giving Up Is The Same Thing As Being Realistic.

Great Projects, Like Great Careers And Relationships That Last, Are Gardens. They Are Tended, They Shift, They Grow. They Endure Over Time, Gaining A Personality And Reflecting Their Environment. When Something Dies Or Fades Away, We Prune, Replant And Grow Again.

The Danger Of The Web Is That You Can Go From Idea To Public Announcement In Under Ten Minutes.

Understanding The Mythology Of Your Partner, Your Customer And Your Audience Is Far More Important Than Watching The Instant Replay Of What Actually Happened.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You're Just A Middleman.

Bullhorns Are Overrated: Having Ten Times As Many Twitter Followers Generates Approximately Zero Times As Much Value.

Either You Defend The Status Quo, Or You Invent The Future.

Choices Lead To Habits. Habits Become Talents. Talents Are Labeled Gifts. You’re Not Born This Way, You Get This Way.

Data Is Not Useful Until It Becomes Information.

But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.

The Way The World Works Now, The Way The Rules Of Engagement Operate, You Can't Claim To Make Sense Out Of The Exterior Without Booking Voyages Into The Interior. Think About It: How Can You Understand 'it' If You Haven't Made Any Effort To Understand 'you'? Because What You're Really Doing Is Establishing A Living, Electrical, Vital, Energetic Connection Between It And You. You're Creating Both Of Them, Simultaneously. A Lot Like Quantum Physics.

This Notion That It Is Up To Each Person To Innovation In Some Way Flies In The Face Of The Industrial Age, But You Know What, The Industrial Age Is Over.

No Niche Is Too Small If It's Yours.

Positive Thinking Doesn't Guarantee Results, All It Offers Is Something Better Than Negative Thinking.

Positive Thinking

Saying 'no' Or Even 'stop' Is The Hallmark Of The Professional You Want On Your Team.

The Way To Work With A Bully Is To Take The Ball And Go Home. First Time, Every Time. When There's No Ball, There's No Game. Bullies Hate That. So They'll Either Behave So They Can Play With You Or They'll Go Bully Someone Else.

Reject The Tyranny Of Picked. Pick Yourself.

Mind Your Own Business

By My Definition, Most Art Has Nothing To Do With Oil Paint Or Marble. Art Is What We're Doing When We Do Our Best Work.

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