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This Notion That It Is Up To Each Person To Innovation In Some Way Flies In The Face Of The Industrial Age, But You Know What, The Industrial Age Is Over.

-Seth Godin

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This Notion That It

Seth Godin

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This Notion That It Is Up To Each Person To Innovation In Some Way Flies In The Face Of The Industrial Age, But You Know What, The Industrial Age Is Over.

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You Can Risk Being Wrong Or You Can Be Boring.

The Value We Create Is Directly Related To How Much Valuable Information We Can Produce, How Much Trust We Can Earn, And How Often We Innovate.

People Watch What You Do More Than Listen To What You Say.

The Biggest Takeaway For Anyone Seeking To Write Is This: Don't Go Looking For The Way Other Authors Do Their Work. You Won't Find Many Who Are Consistent Enough To Copy, And There Are Enough Variations In Approach That It's Obvious That It's Not Like Hitting Home Runs Or Swinging A Golf Club. There Isn't A Standard Approach, There's Only What Works For You (and What Doesn't).

If You Can Influence The Outcome, Do The Work. If You Can't Influence The Outcome, Ignore The Possibility. It's Merely A Distraction.

Following The Well-lit Path, Offers Little In The Way Of Magic.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

All Artists Are Entrepreneurs. All Entrepreneurs Are Artists.

We're Often In A Hurry To Finish. Or In A Hurry To Close A Sale. What Happens When We Adopt The Posture Of Being In A Hurry To Be Generous? With Resources Or Insight Or Access Or Kindness... It's An Interesting Sort Of Impatience.

You Have To Pay The Price To Be In The Right Place At The Right Time Often Enough That People Tend To See You As The Regular Kind.

Make Something Happen Today, Before You Go Home, Before The End Of The Week. Launch That Idea, Post That Post, Run That Ad, Call That Customer. Go The Edge, That Edge You've Been Holding Back From... And Do It Today. Without Waiting For The Committee Or Your Boss Or The Market. Just Go.

Not Only Must You Be An Artist, Must You Be Generous, And Must You Be Able To See Where You Can Help But You Must Also Be Aware. Aware Of Where Your Skills Are Welcomed.

Every Revolution Destroys The Average Middle First And Most Savagely.

Practice Works Because Practice Gives Us A Chance To Relax Enough To Make Smart Choices.

My Best Advice: Win Little Battles. Get In The Habit Of Winning, Of Shipping, Of Having Customers That Can't Live Without You. Once You've Demonstrated You Know How To Do The Art, Then Go After The Windmills.

Sooner Or Later, Many Idealists Transform Themselves Into Disheartened Realists Who Mistakenly Believe That Giving Up Is The Same Thing As Being Realistic.

We're All Born Creative, It Takes A Little While To Become Afraid.

In A Long Distance Race, Everyone Gets Tired. The Winner Is The Runner Who Figures Out Where To Put The Tired, Figures Out How To Store It Away Until After The Race Is Over. Sure, He's Tired. Everyone Is. That's Not The Point. The Point Is To Run.

Art...is The Intentional Act Of Using Your Humanity To Create A Change In Another Person...passion Is Caring Enough About Your Art That You Will Do Almost Anything To Give It Away, To Make It A Gift, To Change People.

Or, If I Take That Same Auditorium And I Make It Much Bigger And Put More Space Between Seats, It'll Be Quieter Because It's Much Harder When You're Not In Physical Contact With People To Spread A Virus From Person-to-person, Right? There Are All Sorts Of Patterns That We See In Epidemiology That Help Us Understand Why Something Spreads.

Habits Are More Powerful Than Fears.

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

You Dont Need To Convince Everyone. All You Need To Do Is Motivate People Who Choose To Follow You.

As You've Probably Discovered, Great Work Makes Us Uncomfortable.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You're Just A Middleman.

Viewing The Web As A Platform For Generosity Is Very Different Than Seeing An Opportunity To Turn It Into An Atm Machine.

Great Leaders Don't Try To Please Everyone. Great Leaders Don't Water Down Their Message In Order To Make The Tribe A Bit Bigger. Instead, They Realize That A Motivated, Connected Tribe In The Midst Of A Movement Is Far More Powerful Than A Larger Group Could Ever Be.

Instead Of Working So Hard To Prove The Skeptics Wrong, It Makes A Lot More Sense To Delight The True Believers. They Deserve It, After All, And They're The Ones That Are Going To Spread The Word For You.

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

If There Isn't A Good Reason, Go Home. If There Is, Then Do Something ... Loud, Now, And Memorable.

Keep Starting Until You Finish.

The Only Purpose Of Customer Service Is To Change Feelings.

It's Never Too Late To Start Heading In The Right Direction.

Heading In The Right Direction

A Customer Is Never Out Of Warranty, Even If His Product Is.

The Only Way To Get What You're Worth Is To Stand Out, To Exert Emotional Labor, To Be Seen As Indispensable, And To Produce Interactions That Organizations And People Care Deeply About.

I Don't Like Offending People, And It's Easy To Offend People When You Don't Know As Much As They Do. This Group Knows More About What It Takes To Lead In This Way Than I Ever Will. My Goal Is To Push People, But I Need To Do It From A Place Of Respect.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

Ideas Aren't A Sideshow That Make Our Factory A Little More Valuable. Our Factory Is A Sideshow That Makes Our Ideas A Little More Valuable!

The Rest Of The World Isn't Nearly As Important As The Few Who Are Here.

When You Are Trusted Because You Care, It's Quite Likely The Revenue Will Take Care Of Itself

We Need To Care Enough To Connect, To Put Ourselves At Emotional Risk And Play One Note Worth Hearing.

You Can Listen To What People Say, Sure. But You Will Be Far More Effective If You Listen To What People Do.

Human Beings, Thanks To Culture And Genetics, Are Inclined To Be Pessimistic, Fearful, Skeptical And Believers In Conspiracy Theories. We Also Don't Like Change.

Your Drudgery Is Another Person's Delight. It's Only A Job If You Treat It That Way. The Privilege To Do Our Work, To Be In Control Of The Promises We Make And The Things We Build, Is Something Worth Cherishing.

The One Path That Never Works Is The Most Common One: Doing Nothing At All.

Good Marketers Tell A Story.

Care. Care More Than You Need To, More Often Than Expected, More Completely Than The Other Guy.

Remember The Bob Dylan Rule: It's Not Just A Record, It's A Movement.

I Think Art Is The Ability To Change People With Your Work, To See Things As They Are And Then Create Stories, Images, And Interactions That Change The Marketplace.

I Don't Think There's A Shortage Of Remarkable Ideas. I Think Your Business Has Plenty Of Great Opportunities To Do Great Things. Nope, What's Missing Isn't The Ideas. It's The Will To Execute Them.

We're Going To Spend Our Entire Future Living In Tomorrow-investing Now, When It's Difficult, Is The Single Best Moment.

We Know What You Want To Accomplish... The Real Question Is, 'what Are You Willing To Push Through The Dip For?' What Are You Willing To Stand Up For, Bleed For, Commit To And Generally Be Unreasonable About? Because That's What's Going To Actually Get Done.

Every Voice Doesn't Matter--only The Voices That Move Your Idea Forward, That Make It Better, That Make You Better, That Make It More Likely You Will Ship Work That Benefits Your Tribe.

Be Relentlessly Generous, Without Focusing On When It Will Come Back To You.

The Only Reason To Buy A Paper Book Any Longer Is To Own It And Cherish It And Remember It And Tell A Story About It.

If You Don't Get It Built, The Work Doesn't Matter.

Transformation Al Leaders Don't Start By Denying The World Around Them. Instead, They Describe A Future They'd Like To Create Instead.

Your Best Customers Are Worth Far More Than Your Average Customers.

Marketing Is The Art Of Seeing (and Then Creating) What Might Be Interesting To More Than Our Friends

If You Can't Be Remarkable, Perhaps You Should Consider Doing Nothing Until You Can.

Leadership Is Scarce Because Few People Are Willing To Go Through The Discomfort Required To Lead. This Scarcity Makes Leadership Valuable...it's Uncomfortable To Stand Up In Front Of Strangers. It's Uncomfortable To Propose An Idea That Might Fail. It's Uncomfortable To Challenge The Status Quo. It's Uncomfortable To Resist The Urge To Settle...if You're Not Uncomfortable In Your Work As A Leader, It's Almost Certain You're Not Reaching Your Potential As A Leader.

Low Price Is A Great Way To Sell A Commodity. That's Not Marketing Though, That's Efficiency.

Defending Mediocrity Is Exhausting.

Art Is The Work Of A Human, An Individual Seeking To Make A Statement, To Cause A Reaction, To Connect. Art Is Something New, Every Time, And Art Might Not Work, Precisely Because It's New, Because It's Human And Because It Seeks To Connect.

There's No Correlation Between How Good Your Idea Is And How Likely Your Organization Will Be To Embrace It.

Sometimes, We're So Focused On Being Consistent That We Also Lower The Bar On Amazing. After All, The Thinking Goes, If We Can't Be Amazing All The Time, Better To Reset The Expectation To Merely Good. Which Robs Us Of The Ability To (sometimes) Be Amazing.

The Secret Of Leadership Is Simple: Do What You Believe In. Paint A Picture Of The Future. Go There. People Will Follow.

The Object Isn't To Be Perfect. The Goal Isn't To Hold Back Until You've Created Something Beyond Reproach. I Believe The Opposite Is True. Our Birthright Is To Fail And To Fail Often, But To Fail In Search Of Something Bigger Than We Can Imagine. To Do Anything Else Is To Waste It All.

Discomfort Brings Engagement And Change. Discomfort Means You're Doing Something That Others Were Unlikely To Do, Because They're Hiding Out In The Comfortable Zone. When Your Uncomfortable Actions Lead To Success, The Organization Rewards You And Brings You Back For More.

... Outsiders Are Way More Likely To Approach Your Organization With Fabulous Projects If They Think They're Likely To Both Get A Good Reception And Succeed When They Get To Market.

That's Your Opportunity - To Approach Your Work In A Way That Generates Unique Learning And Interactions That Are Worth Sharing.

Own Your Dreams. There Is No Better Way To Make Them Happen.

Most People With A Big Idea, Great Talent And/or Something To Say Don't Get Lucky At First. Or Second. Or Even Third. It's So Easy To Conclude That If You're Not Lucky, You're Not Good. So Persistence Becomes An Essential Element Of Good, Because Without Persistence, You Never Get A Chance To Get Lucky.

If You Hear My Idea And Dont Believe It , Thats Not Your Fault Its Mine.

The Only Reason To Build A Website Is To Change Someone. If You Can't Tell Me The Change And You Can't Tell Me The Someone, Then You're Wasting Your Time.

Wasting Your Time

Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

The Resistance Is Not Something To Be Avoided, It's Something To Seek Out.

Sooner Or Later, The Ones Who Told You That This Isn't The Way It's Done, The Ones Who Found Time To Sneer, They Will Find Someone Else To Hassle. Sooner Or Later, They Stop Pointing Out How Much Hubris You've Got, How You're Not Entitled To Make A New Thing, How You Will Certainly Come To Regret Your Choices. Sooner Or Later, Your Work Speaks For Itself. Outlasting The Critics Feels Like It Will Take A Very Long Time, But You're More Patient Than They Are.

'good Enough' Stopped Being Good Enough A Long Time Ago. So Why Not Be Great?

You Cannot Buy Your Way To Share Of Voice Today; You Cannot Buy Attention Anymore.

The First Rule Of Doing Work That Matters: Go To Work On A Regular Basis.

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.

Authenticy In Marketing Is Telling A Story People Want To Hear.

It's Easy To Pretend Expertise When There's No Data To Contradict You.

If Your Organization Requires Success Before Commitment, It Will Never Have Either.

The Problem With Competition Is That It Takes Away The Requirement To Set Your Own Path, To Invent Your Own Method, To Find A New Way.

The Opposite Of Coherent Is Interesting.

Your Positions On Everything Are Based On The Story You Tell Yourself And Not Some Universal Fact From The Universal Fact Database.

Marketing Begins Before The Product Is Launched.

Data Is Not Useful Until It Becomes Information.

You Don't Make Art After You Become An Artist. You Become An Artist By Ceaselessly Making Art.

Now For The First Time, You Can Choose Yourself. You Can Be Responsible For What You Do And How You Do It. You Have To Do The Hard Work Of Finding And Pleasing An Audience.

Selling To People Who Actually Want To Hear From You Is More Effective Than Interrupting Strangers Who Don't.

Fear Is The Workout We Give Ourselves Imagining What Will Happen If Things Don't Work Out. . . . Worry Is Our Effort To Imagine Every Possible Way To Avoid The Outcome That Is Causing Us Fear, And Failing That, To Survive The Thing That We Fear If It Comes To Fruition.

Doing Justice To The Work Is Your Task, Not Setting A World Record.

The First Step To Getting Good Is Admitting That You Aren't (yet).

Leaders Have Followers, Managers Have Employees. Managers Make Widgets, Leaders Make Change.

Believe In What You Do, Because You May Have To Do It For A Long Time Before It Catches On.

Figure Out The People Part And The Technology Gets A Whole Lot Simpler.

You Have Everything You Need To Build Something Far Bigger Than Yourself.

Take The Long Way. Do The Hard Work, Consistently And With Generosity And Transparency. And Then You Won't Waste Time Doing It Over.

Put Aside Your Need For A Step-by-step Manual And Instead Realize That Analogies Are Your Best Friend.

The Goal Of A Marketing Interaction Isn't To Close The Sale, Any More Than The Goal Of A First Date Is To Get Married. No, The Opportunity Is To Move Forward, To Earn Attention And Trust And Curiosity And Conversation.

There's No Shortage Of Great Ideas. There's A Shortage Of Execution.

If You Demand That Everything That Happens Be Something You Are Adequately Prepared For, I Wonder If You’ve Chosen Never To Leap In Ways That We Need You To Leap. Once We Embrace This Chasm, Then For The Things For Which We Can Never Be Prepared, We Are Of Course, Always Prepared.

The Conversation Is Happening About Your Brand Whether You're A Part Of It Or Not.

Tell Your Lizard (brain) To Shut Up.

Real Content Marketing Isn’t Repurposed Advertising, It Is Making Something Worth Talking About.

Go Ahead, Do Something Impossible.

We’ve Been Trained To Prefer Being Right To Learning Something, To Prefer Passing The Test To Making A Difference, And Most Of All, To Prefer Fitting In With The Right People, The People With Economic Power. Now It’s Your Turn To Stand Up And Stand Out.

Making A Difference

My New Favorite Word Is 'awkward.'...th E Reason We Need To Be In Search Of Awkward Is That Awkward Is The Barrier Between Us And Excellence, Between Where We Are And The Remarkable. If It Were Easy, Everyone Would Have Done It Already, And It Wouldn't Be Worth The Effort.

Debt Creates Stress, Stress Creates Behaviors That Don't Lead To Happiness.

The Reason You Might Choose To Embrace The Artist Within You Now Is That This Is The Path To (cue The Ironic Music) Security.

One Reason People Who Spend A Lot Of Time Thinking About And Working On A Problem Or A Craft Seem To Find Breakthroughs More Often Than Everyone Else Is That They've Failed More Often Than Everyone Else.

A Big Part Of Doing Your Work Is Defending Your Time And Your Attention So You Can Do Your Work.

Go Ahead And Make Something For The Elites. Not The Elites Of Class Or Wealth, But The Elites Of Curiosity, Passion And Taste. Every Great Thing Ever Created Was Created By And For This Group.

Average Feels Safe But It's Not. It's Invisible.

If You Are Wiling To Do Something That Might Not Work, You Are Closer To Being An Artist.

Great Boss Is Challenging People In The Right Way. Leading, Not Managing. Supporting Them By Giving Them Both A Platform They Can Count On And Expectations They Can Stretch For.

The Internet Has Opened The Door For Millions Of Businesses To Do Things Differently, Because There Are Other Assets Now, Assets That Can Transcend Location. Your Permission To Talk To Customers, Your Reputation, Your Unique Products-you Can Build A Business Around Them Online.

When You Put Your Ideas In The World, Then, And Only Then, Do You Know If They're Real.

Soon Is Not As Good As Now.

Time Management

When You Set Down The Path To Create Art, Whatever Sort Of Art It Is, Understand That The Path Is Neither Short Not Easy. That Means You Must Determine If The Route Is Worth The Effort. If It's Not, Dream Bigger.

Your Art Is The Act Of Taking Personal Responsibility, Challenging The Status Quo, And Changing People.

I Do Not Think You Can Get Rid Of The Fear... But You Can Dance With It.

How Was Your Day? If Your Answer Was "fine," Then I Don't Think You Were Leading.

If You Want To Be A Leader, Go Lead

Even Good Excuses, Really Good Ones, Don't Help Very Much. Explanations, On The Other Hand, Are Both Scarce And Useful. And Accurate Forecasts And Insightful Intuition Are Priceless.

Desire Can't Be Sated, Because If It Is, The Longing Disappears And Then We've Failed, Because Desire Is The State We Seek.

Do You Believe In What You Do? Every Day? It Turns Out That Belief Happens To Be A Brilliant Strategy.

We Don't Become Mediocre All At Once, And We Rarely Do It On Purpose.

Fitting In Is A Short-term Strategy That Gets You Nowhere. Standing Out Is A Long-term Strategy That Takes Guts And Produces Results.

Design Is The Last Great Competitive Advantage.

Make A Decision. It Doesn't Have To Be A Wise Decision Or A Perfect One. Just Make One.

Being Aware Of Your Fear Is Smart. Overcoming It Is The Mark Of A Successful Person.

The Easier It Is To Quantify, The Less It's Worth.

If You Want Customers To Hear About You, Make Something Worth Talking About.

Dreamers Don't Have Special Genes. They Find Circumstances That Amplify Their Dreams.

'teamwork' Is The Word That Bosses Use When They Actually Mean 'do What I Say'

What Is School For? If You're Not Asking That, You're Wasting Time And Money.

Once You Have Permission To Talk To Someone, Finding New Products Or Services For Them Is A Smart Way To Grow.

An Organization Filled With Honest, Motivated, Connected, Eager, Learning, Experimenting, Ethical And Driven People Will Always Defeat The One That Merely Has Talent. Every Time.

The Danger Of The Web Is That You Can Go From Idea To Public Announcement In Under Ten Minutes.

People Get Good Gigs Because They Stand Up....you Don't Get Picked. Reject The Tyranny Of Picked. Pick Yourself.

Mind Your Own Business

Nine Years Of Experience Is Very Different From One Year Of Experience, Nine Times.

The Best Marketing Strategy Is To Destroy Your Industry Before Your Competition Does.

Initiative Is The Privilege Of Picking Yourself.

Decide, Before You Start, That You're Going To Change Three Things About What You Do All Day At Work. Then, As You're Reading, Find The Three Things And Do It. The Goal Of The Reading, Then, Isn't To Persuade You To Change, It's To Help You Choose What To Change.

It's Far Easier To Put Your Future Into Someone Else's Hands Than It Is To Slog Your Way Forward, Owning The Results As You Go.

No One Can Be Responsible For Where Or How We Each Begin. No One Has The Freedom To Do Anything Or Everything, And All Choices Bring Consequences. What We Choose To Do Next, Though, How To Spend Our Resources Or Attention Or Effort, This Is What Defines Us.

Whining Isn't A Scalable Solution.

I'll Confess That I Don't Watch The Olympics, But You'd Have To Be Living Under A Rock To Be Unaware Of The Corruption And The Expense. An Amorphous Organization With No Transparency, Unclear Lines Of Responsibility, Huge Amounts Of Politics And A Great Deal Of Unearned Power.

We Fail When We Give Up Too Soon.

Getting Picked Is Fine If It Happens To You. But It's Not A Plan. It's A Version Of Waiting And Hoping.

Art Is Never Defect-free. Things That Are Remarkable Never Meet Spec, Because That Would Make Them Standardized, Not Worth Talking About.

The Most Successful Givers Aren’t Doing It Because They’re Being Told To. They Do It Because Doing It Is Fun. It Gives Them Joy.

The Art Of Good Decision Making Is Looking Forward To And Celebrating The Tradeoffs, Not Pretending They Don't Exist.

Looking Forward

If You're Remarkable, Then It's Likely That Some People Won't Like You. That's Part Of The Definition Of Remarkable. Nobody Gets Unanimous Praise - Ever. The Best The Timid Can Hope For Is To Be Unnoticed. Criticism Comes To Those Who Stand Out. Playing It Safe. Following The Rules. They Seem Like The Best Ways To Avoid Failure. Alas, That Pattern Is Awfully Dangerous. The Current Marketing “rules” Will Ultimately Lead To Failure. In A Crowded Marketplace, Fitting In Is Failing. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

Please Stop Waiting For A Map. We Reward Those Who Draw Maps, Not Those Who Follow Them.

Our Job Is To Make Change. Our Job Is To Connect To People, To Interact With Them In A Way That Leaves Them Better Than We Found Them, More Able To Get Where They'd Like To Go. Every Time We Waste That Opportunity, Every Page Or Sentence That Doesn't Do Enough To Advance The Cause Is Waste.

You Don't Need More Time In Your Day. You Need To Decide.

Go Ahead And Act As If Your Decisions Are Temporary. Because They Are. Be Bold, Make Mistakes, Learn A Lesson, And Fix What Doesn't Work. No Sweat, No Need To Hyperventilate.

You Don't Become Indispensable Merely Because You Are Different. But The Only Way To Become Indispensable Is To Be Different. That's Because If You're The Same, So Are Plenty Of Other People.

The Minute There's A Map, There Is No Art. Paint By Numbers Is Not Art. Paint By Numbers Is A Mechanical Activity.

Anxiety Is Experiencing Failure In Advance. Tell Yourself Enough Vivid Stories About The Worst Possible Outcome Of Your Work And You'll Soon Come To Believe Them. Worry Is Not Preparation, And Anxiety Doesn't Make You Better.

Most Of Your Competition Spend Their Days Looking Forward To Those Rare Moments When Everything Goes Right. Imagine How Much Leverage You Have If You Spend Your Time Maximizing Those Common Moments When It Doesn't.

The Goal Has Never Been To Always Succeed. The Goal Is To Be Allowed To Keep Initiating.

The Challenge Of Our Time Is To Find A Journey Worthy Of Your Heart And Your Soul.

The Application Process Changes The List Of Who Applies. Your Applicants Reflect Your Methods.

Everyone Is Not Your Customer.

Skepticism Doesn't Help You Hear.

The Key To Success Is To Find A Way To Stand Out--to Be The Purple Cow In A Field Of Monochrome Holsteins.

Piracy Is Not The Problem, Obscurity Is.

Confusion Sets In When You're Not Sure If Your Product Or Service Is Bought Or Sold, Or Worse, If You Are A Salesperson Just Waiting For People To Buy.

Art Is What We Call...the Thing An Artist Does. It's Not The Medium Or The Oil Or The Price Or Whether It Hangs On A Wall Or You Eat It. What Matters, What Makes It Art, Is That The Person Who Made It Overcame The Resistance, Ignored The Voice Of Doubt And Made Something Worth Making. Something Risky. Something Human. Art Is Not In The ...eye Of The Beholder. It's In The Soul Of The Artist.

You Can't Have Good Ideas Unless You're Willing To Generate A Lot Of Bad Ones.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

If You're Not Uncomfortable In Your Work As A Leader, It's Almost Certain You're Not Reaching Your Potential As A Leader.

The Unhappy Theory Of Business Ethics Is This: You Have A Fiduciary Responsibility To Maximize Profit. Period. To Do Anything Other Than That Is To Cheat Your Investors. And In A Competitive World, You Don't Have Much Wiggle Room Here.

Way More Productive, I Think, To Push Yourself To Be More In The World, Not To Encourage Yourself To Hide.

You Can Define Advertising As The Science Of Creating And Placing Media That Interrupts The Consumer And Then Gets Him Or Her To Take Some Action.

The Reason Business Writing Is Horrible Is That People Are Afraid. Afraid To Say What They Mean, Because They Might Be Criticized For It. Afraid To Be Misunderstood, To Be Accused Of Saying What They Didn't Mean, Because They Might Be Criticized For It.

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.

Bullhorns Are Overrated: Having Ten Times As Many Twitter Followers Generates Approximately Zero Times As Much Value.

Forgive Yourself For Not Being The Richest, The Thinnest, The Tallest, The One With The Best Hair. Forgive Yourself For Not Being The Most Successful, The Cutest Or The One With The Fastest Time. Forgive Yourself For Not Winning Every Round. Forgive Yourself For Being Afraid. But Don’t Let Yourself Off The Hook, Never Forgive Yourself, For Not Caring Or Not Trying.

Don't Waste Time Looking For A Better Pencil: Learn To Write Better.

The Way To Get Unstuck Is To Start Down The Wrong Path, Right Now.

If You Don't Like Your Definition Of 'good Enough', Then Feel Free To Change That, But The Goal Before Shipping Is Merely That. Not Perfect.

Transferring Your Passion To Your Job Is Far Easier Than Finding A Job That Happens To Match Your Passion.

I Don't Think We Have Any Choice. I Think We Have An Obligation To Change The Rules, To Raise The Bar, To Play A Different Game, And To Play It Better Than Anyone Has Any Right To Believe Is Possible.

By The Time There Is A Case Study About Your Industry, You Are Already Too Late.

If Your Project Or Organization Depends On Knowing Things That Other People Don't Know (but Could Find Out If They Wanted To), Your Days Are Probably Numbered. Ask A Travel Agent The Alternative, While Difficult, Is Obvious. Provide Enough Non-commodity Service And Customization That It Doesn't Matter If The Ideas Spread. In Fact, It Will Help You When They Do.

A Product For Everyone Rarely Reaches Much Of Anyone.

The Universal Truth Is Beyond Question-the Only People Who Excel Are Those Who Have Decided To Do So.

Universal Truth

Competence Is The Enemy Of Change!

Learn. Ceaselessly. Learn To Code, To Write Persuasively, To Understand New Technologies, To Bring Out The Best In Your Team, To Find Underused Resources And To Spot Patterns.

Permission Marketing Turns Strangers Into Friends And Friends Into Loyal Customers. It's Not Just About Entertainment - It's About Education. Permission Marketing Is Curriculum Marketing.

Loyal Customers

Do You Know What People Want More Than Anything? They Want To Be Missed. They Want To Be Missed The Day They Don't Show Up. They Want To Be Missed When They're Gone.

If You're Passionate, Be Passionate Enough To Fail. Fail Small, Accept Responsibility, Repeat. The People Who Make Change Are The Survivors Of Serial Failure.

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