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The People Who Are Good In The Long Run Fail A Lot, Especially At The Beginning. So, When You Fail Early, It Might Be Worth Realizing That This Is Part Of The Deal, The Price You Pay For Being Good In The Long Run. Every Rejection Is A Gift. A Chance To Learn And To Do It Better Next Time. An Opportunity To Figure Out How To Bounce, Not Break. Don't Waste Them.

-Seth Godin

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The People Who Are

Seth Godin

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The People Who Are Good In The Long Run Fail A Lot, Especially At The Beginning. So, When You Fail Early, It Might Be Worth Realizing That This Is Part Of The Deal, The Price You Pay For Being Good In The Long Run. Every Rejection Is A Gift. A Chance To Learn And To Do It Better Next Time. An Opportunity To Figure Out How To Bounce, Not Break. Don't Waste Them.

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But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.

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But What If I Fail? You Will. A Better Question Might Be, ‘after I Fail, What Then?’ If You’ve Chosen Well, After You Fail You Will Be One Step Closer To Succeeding, You Will Be Wiser And Stronger And You Almost Certainly Will Be More Respected By All Of Those That Are Afraid To Try.

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Keep Starting Until You Finish.

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Products That Are Remarkable Get Talked About.

Content Marketing Is All The Marketing That's Left.

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Many People Believe That Great Designers Get Great Clients. It's The Other Way Around.

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If You Hesitate To Map Out Your Future, To Make A Big Plan Or To Set A Goal, You've Just Gone Ahead And Mapped Your Future Anyway.

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Mind Your Own Business

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Marketing Management Is Now Tribal Leadership.

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The Easier It Is To Quantify, The Less It's Worth.

The Easiest Way To Thrive As An Outlier Is To Avoid Being One. At Least Among Your Most Treasured Peers. Surround Yourself With People In At Least As Much Of A Hurry, At Least As Inquisitive, At Least As Focused As You Are.

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When You Can Swim, Who Cares How Deep The Water Is?

The Ladder Of Success Isn't A Ladder. It's A Series Of Steps With Leaps Interspersed Along The Way.

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I Have Something To Say. I Know How To Do Something. I’m Doing It. If You Want Me To Do It With You, Raise Your Hand.

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That The Horrible Zika Virus Or Hiv, We Can Look At What It Means To Be Patient Zero, What It Means To Need Not Much Contact To Spread, And All Of Those Things Follow Into The Way Ideas Spread.

The Best Way To Be Missed When You're Gone Is To Stand For Something When You're Here.

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Willingness To Learn

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Leadership Is Scarce Because Few People Are Willing To Go Through The Discomfort Required To Lead.

No One Knows More About The Way You Think Than You Do.

The Art, The New, The Ability To Connect The Dots And To Make An Impact - Sooner Or Later, That Can Only Come From One Who Creates, Not From A Teacher And Not From A Book.

If The Game Is Designed For You To Lose, Don't Play That Game. Play A Different One.

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The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

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If You Can't Make Money From Attention, You Should Do Something Else For A Living.

Every Day I Meet People Who Have So Much To Give But Have Been...frighten Ed Enough To Hold It Back. It's Time To Stop Complying With The System And Draw Your Own Map. You Have Brilliance In You, Your Contribution Is Essential, And The Art You Create Is Precious. Only You Can Do It, And You Must.

Art Is What We're Doing When We Do Our Best Work.

Go Ahead And Act As If Your Decisions Are Temporary. Because They Are. Be Bold, Make Mistakes, Learn A Lesson, And Fix What Doesn't Work. No Sweat, No Need To Hyperventilate.

Or, If I Take That Same Auditorium And I Make It Much Bigger And Put More Space Between Seats, It'll Be Quieter Because It's Much Harder When You're Not In Physical Contact With People To Spread A Virus From Person-to-person, Right? There Are All Sorts Of Patterns That We See In Epidemiology That Help Us Understand Why Something Spreads.

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

One Bad Review Doesn't Ruin My Day Because I Realize What A Badge Of Honor It Is To Get A Bit Of Criticism At All.

Great Projects, Like Great Careers And Relationships That Last, Are Gardens. They Are Tended, They Shift, They Grow. They Endure Over Time, Gaining A Personality And Reflecting Their Environment. When Something Dies Or Fades Away, We Prune, Replant And Grow Again.

By Definition, Remarkable Things Get Remarked Upon

I See Things Differently When I'm Focused On Opening Doors For Other People, And More Often Than Not, My Doors Are Opened As Well.

When You Set Down The Path To Create Art, Whatever Sort Of Art It Is, Understand That The Path Is Neither Short Not Easy. That Means You Must Determine If The Route Is Worth The Effort. If It's Not, Dream Bigger.

Don't Waste Time Looking For A Better Pencil: Learn To Write Better.

Genius Is The Act Of Solving A Problem In A Way No One Has Solved It Before.

The Big Win Is When You Refuse To Settle For Average Or Mediocre.

Be Personal. Be Relevant. Be Specific.

Great Innovations, Powerful Interactions And Real Art Are Often Produced By Someone In A State Of Wonder. Looking Around With Stars In Your Eyes And Amazement At The Tools That Are Available To You Can Inspire Generosity And Creativity And Connection

The Weird Set An Example For The Rest Of Us. They Raise The Bar. They Show Us Through Their Actions That In Fact We're Wired To Do The New, Not To Comply With Someone A Thousand Miles Away.

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

Taking Delight In The Journey Takes Confidence. It Pushes The Envelope Of Design.

The Combination Of Fear And Ignorance (two Sides Of The Same Coin) Can Be Paralyzing.

The Only Purpose Of Starting Is To Finish

Why Waste A Sentence Saying Nothing?

In Other Words, If You Don't Take Action, You Won't Get Any Results You Are Not Your Resume, You Are Your Work

I Look At Starbucks, Howard Schultz Has Made Many Brilliant Decisions, And One Of The Things That They Did Was They Invented The Third Space. It's Not Work, It's Not Home. That's One Of The Engines Of Its Spread. But At The Same Time He Was Doing That, He Bet The Farm To Open More And More Stores In Any Given Town, And Making It Ubiquitous Made It Much Easier To Say To Your Friend, I'll Meet You At Starbucks.

If You Treat Your Employees Like Mushrooms (keep Them In The Dark And Regularly Throw Crap On Them), It's Entirely Likely You Will Get Precisely The Work You Deserve In Return.

Networking That Matters Is Helping People Achieve Their Goals.

The Edge Is A Great Place To Be. Inside The Box Is Too Dark. Outside The Box, There's No Leverage. But On The Edge Of The Box, You Can Get Things Done!

Today, Not Starting Is Far, Far Worse Than Being Wrong. If You Start, You've Got A Shot At Evolving And Adjusting To Turn Your Wrong Into A Right. But If You Don't Start, You Never Get A Chance.

No One Can Be Responsible For Where Or How We Each Begin. No One Has The Freedom To Do Anything Or Everything, And All Choices Bring Consequences. What We Choose To Do Next, Though, How To Spend Our Resources Or Attention Or Effort, This Is What Defines Us.

If You're In The Idea Business, It Doesn't Matter Where You're From. It Matters If We Care About The Change You're Making.

A One-hit Wonder Is A Legend Who Stopped Early.

Any Customer That Walks Away, Disrespected And Defeated, Represents Tens Of Thousands Of Dollars Out The Door, In Addition To The Failure Of A Promise The Brand Made In The First Place. You Can't See It But It's Happening, Daily.

Too Often, The Person Who Wrecks Our Work Is Us.

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