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What Gets Me Up In The Morning Is Either My Daughter Crawling Into Bed Or My Sons Having To Go To School. I Love My Family. They Need A Certain Level Of Economic Resources. They Need My Time. They Need My Attention. That's Why I Do What I Do...and Don't Do What I Don't Do What I Don't Do.

-Guy Kawasaki

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What Gets Me Up

Guy Kawasaki

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What Gets Me Up In The Morning Is Either My Daughter Crawling Into Bed Or My Sons Having To Go To School. I Love My Family. They Need A Certain Level Of Economic Resources. They Need My Time. They Need My Attention. That's Why I Do What I Do...and Don't Do What I Don't Do What I Don't Do.

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Venture Capitalists

The Jewelry Business Is A Very, Very Tough Business - Tougher Than The Computer Business. You Truly Have To Understand How To Take Care Of Your Customers.

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You’ll Learn That The Key To A Great Book Is Editing-grindin G, Buffing, And Polishing-not Writing.

It's Easy To Say That Entrepreneurs Will Create Jobs And Big Companies Will Create Unemployment, But This Is Simplistic. The Real Question Is Who Will Innovate.

Take My Word For It: More People Will Like You If You Believe That People Are Good Until Proven Bad.

My Books Are Always Tactical, Bullet Lists, This Is What You Need To Do Because I'm Trying To Appeal To People Who Are Trying To Change The World And They Need Checklists.

You Say: "i'm A Blue Sky Thinker." Investor Thinks: "you Have No Business Model, And You Don't Know How To Ship."

Enchantment Is The Purest Form Of Sales

Best Interests At Heart

At The End Of My Life, I Want To Say That I Made The World A Better Place Because I Raised Good Children, Loved My Wife, And Empowered Entrepreneurs. If I Do These Things, Then I Can Rest Knowing That I Made The World A Better Place.

Want To Change The World? Upset The Status Quo? This Takes More Than Run-of-the-mill Relationships. You Need To Make People Dream The Same Dream That You Do.

When You Enchant People, Your Goal Is Not To Make Money From Them Or To Get Them To Do What You Want, But To Fill Them With Great Delight.

Not Many People Agree With What I Do.

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Better To Fail At Doing The Right Thing Than To Succeed At Doing The Wrong Thing.

Remember That Nobodies Are The New Somebodies.

The Angels Started Singing, The Clouds Parted, It Was A Religious Experience. I've Never Had The Same Reaction To A Product, Not In 25 Years.

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One Must Understand What People Are Thinking, Feeling And Believing In Order To Enchant Them.

Companies Can Add Value And Simultaneously Promote Themselves If Their Product Or Service Truly Improves The Lives Of Their Customers. I Mean Really Improve Lives, Not Wishful Thinking, Rationalization. That's The Acid Test.

Great Companies Start Because The Founders Want To Change The World... Not Make A Fast Buck.

Entrepreneur Is Not A Job Title. It Is A State Of Mind Of People Who Want To Alter The Future.

Don't Get Stubborn, Flow With The Go. The Key Is To Be Open To Unintended Success. Some Companies Just Can't Take Yes For An Answer.

If You Truly Don't Have Competition, Then Zoom Out Until You Can Define Some. Competition Can Be As Simple As The Reliance On The Status Quo, Microsoft (since At Some Point Microsoft Will Compete With Everyone For Everything), Or Researchers In Universities. Pick Something, Because Saying You Have No Competition At All Is A Nonstarter.

Leverage Your Brand. You Shouldn't Let Two Guys In A Garage Eat Your Shorts.

Knowledge Is Great. Competence Is Great. But The Combination Of Both Encourages People To Trust You And Increases Your Powers Of Enchantment. And In This World, The Combination Is A Breath Of Fresh Air.

Doing, Not Learning To Do, Is The Essence Of Entrepreneurship.

Entrepreneurship

The Mark Of A Good Conversationalist Is Not That You Can Talk A Lot. The Mark Is That You Can Get Others To Talk A Lot. Thus, Good Schmoozer's Are Good Listeners, Not Good Talkers.

Good Conversation

Happiness Is Temporary And Fleeting. ... Joy Is The Right Goal.

Revolutionary Products Don't Fail Because They Are Shipped Too Early. They Fail Because They Aren't Revised Fast Enough.

You Have To Start With The Basic Premise That You Need To Know What Your Competition Is Doing.

Unfortunately, They Develop A Fixed Mindset That They're The Most Talented, And They Think That Continued Success Is A Right. Problems Arise Because Pure Talent Only Works As Long As The Going Is Easy. Furthermore, They Don't Take Risks Because Failure Would Harm Their Image Of Being The Best, Brightest, And Most Talented. When They Do Fail, They Deny It Or Attribute It To Anything But Their Shortcomings.

For Me, While Writing I Am An Engineer, So If I Decide To Change The Format, I Want To Add A Section, To Move A Section, Reorganize The Section, Anything I Want To Do, I Just Boot Words, And I Do What I Want To Do. So, I Feel Completely Empowered When I'm A Writer.

The Desire To Change The World Is A Tremendous Advantage As You Travel Down The Difficult Path Ahead Because Focusing On A Lofty Goal Is More Energizing And Attracts More Talent Than Simply Making A Buck.

The Best Reason To Start An Organization Is To Make Meaning; To Create A Product Or Service To Make The World A Better Place.

The Hard Part Is Implementing The Decision, Not Making It.

Writing A Book Isn’t An Easy Process Nor Is It Always Enjoyable, But It Is One Of Life’s Most Satisfying Achievements.

Steve Jobs Has A Saying That A Players Hire A Players; B Players Hire C Players; And C Players Hire D Players. It Doesn't Take Long To Get To Z Players. This Trickle-down Effect Causes Bozo Explosions In Companies.

Do Not Write To Impress Others. Authors Who Write To Impress People Have Difficulty Remaining True To Themselves. A Better Path Is To Write What Pleases You And Pray That There Are Others Like You. Your First And Most Important Reader Is You. If You Write A Book That Pleases You, At Least You Know One Person Will Like It.

Great Teams Are Usually Small-under Fifty In Total Head Count. (there Are Few Examples Of A Team Made Up Of Hundreds Of People Who Created Anything Revolutionary.) Big Teams Aren't Conducive To Revolutionary Products Because Such Products Require A High Degree Of Single-mindedness, Unity, And Unreasonable Passion.

The More Popular A Person Thinks He Is In The Blogosphere, The Thinner His Skin And The Thicker His Hypocrisy. This Should Be Exactly The Opposite: The Higher You Go The Thicker The Skin And Thinner The Hypocrisy.

The A-listers And The A+ Listers, Are Reporting The News, They're Not Making It.

Some Things Need To Be Believed To Be Seen.

Science Religion

I Learned How Difficult It Is To Self-publish A Book. It's Complex, It's Confusing, It's Idiosyncratic.

Inoculate Yourself From Dangerous Bozos.

My Theory Is That When You're Young, You Should Work Eighty Hours A Week To Create A Product Or Service That Changes The World.

If You Start Out To Solely Make Money, You Will Attract The Wrong Kind Of Employees.

Servant Leadership

You Know In A Startup, You Only Need Three People. You Need Someone Who Can Make Something. You Need Someone Who Can Sell It. And You Need Someone To Collect The Money. That's The Only Three Roles In A Startup. So Which One Are You?

The Key To Evangelism Is A Great Product. It Is Easy, Almost Unavoidable, To Catalyze Evangelism For A Great Product. It Is Hard, Almost Impossible, To Catalyze Evangelism For Crap.

An Editor Who Is A Mentor, Advisor, And Psychiatrist. Don't Kid Yourself-a Good Editor Will Make Your Book Better.

"no One Is Doing What We're Doing." This Is A Bummer Of A Lie Because There Are Only Two Logical Conclusions. First, No One Else Is Doing This Because There Is No Market For It. Second, The Entrepreneur Is So Clueless That He Can't Even Use Google To Figure Out He Has Competition. Suffice It To Say That The Lack Of A Market And Cluelessness Is Not Conducive To Securing An Investment. As A Rule Of Thumb, If You Have A Good Idea, Five Companies Are Going The Same Thing. If You Have A Great Idea, Fifteen Companies Are Doing The Same Thing.

Patience Is The Art Of Concealing Your Impatience.

Social Media Puts Reciprocity On Steroids Because Now You Can Reach More People In More Ways To Do More Things For Them Faster And At Lower Expense. Positive Word About Your Reciprocity Can Spread Faster Than Ever.

Evangelism Is Selling A Dream.

I've Always Wanted To Be A Professional Golfer. So What If You Always Wanted To Be An Entrepreneur?

You Know, If You're Guy Kawasaki And You Create A Car That Gets 500 Miles A Gallon With Zero Emissions, People On The Internet Would Say: 'i Could Have Done That In Half An Hour, And It's Been Done Before. What's The Big Deal? I Expected Something More From Him.' Meanwhile, They Didn't Do It, Right? They're Still Living At Home With Their Mothers.

• People Deserve A Break. The Stressed And Unorganized Person Who Doesn’t Have The Same Priorities As You May Be Dealing With An Autistic Child, Abusive Spouse, Fading Parents, Or Cancer. Don’t Judge People Until You’ve Walked A Mile In Their Shoes. Give Them A Break Instead.

The Hardest Thing About Getting Started, Is Getting Started.

Getting Started

Don’t Be Discouraged By The Size Of Your Network – Inspire One Person And You Are Doing Good.

You Know You're Ready To Write A Book When You Have A Feeling That You Should Do It, No Matter What Anybody Says. It's Like Falling In Love Or Starting A Company. When You're Still Wondering If You Should Get Married Or You're Still Wondering Whether You Should Start A Company That Might Be Not The Right Person Or The Right Idea. And Writing Is The Same Way. When You've Locked On To The Topic, You'll Just Write It.

Falling In Love

Most Of My Life Is Over. I Am Going To Enjoy My Family And Friends Before Any Of Us Depart This Earth. I'll Never Start Another Company. I'll Never Work Long Hours Again. At This Point In My Life, I Only Answer To God, My Wife, And My Kids. Everything Else Is Secondary - Especially The Expectations Of Strangers.

At The End Of My Life, Is It Better To Say That I Empowered People To Make Great Stuff, Or That I Died With A Net Worth Of $10 Billion? Obviously I'm Picking The Former, Although I Would Not Mind Both.

I Have Four Kids In A Private School Who Have Not Yet Entered College. Their Tuition Is What Keeps Me Motivated. Life Is Simple Sometimes.

If You Make Money, You Might Not Make Meaning.

The First 90 Percent Of A Revolution Is Creating The Product Or Service; The Second 90 Percent Is Evangelizing It. At The Beginning Of A Revolution, You Need Evangelists, Not Sales, Because Leverage Spreads News.

People Are Free Or Cheap. Marketing: Using Twitter Or Blogs. Cheap Or Free. Infrastructure: Call Up Amazon, Call Up Rackspace, Terabytes Of Data In The Clouds, Thousand Dollars, Two Thousand Dollars.

Companies Should Always Want To Delight Their Customers.

Best Way To Succeed Is To Do Things For The Customer, Not To The Competition. Very Few People Buy A Product In Order To Help You Hurt The Competition. To Think Otherwise Is Lunacy.

If You Must Use More Than Ten Slides To Explain Your Business, You Probably Don't Have A Business.

Original Visions Are Often Wrong. Companies Have To Morph As They Learn What Customers Don't Want.

Writing Is One Way To Achieve Enchantment.

Provide Good Content And You’ll Earn The Right To Promote Your Product.

The Future Belongs To Those Who Can Spread Ideas.

Mind Your Own Business

Writing A Book Is As Different From Digital Curation As Night And Day. Digital Curation Is A Series Of Split-second Decisions: Good/no Good. It Can Even Be Done Algorithmically. Writing Is Process-intensive Activity.

If You Just Enchanted One Person Per Day, You Would Make A Big Dent In The Universe.

It's Hard To Build Community Around Mediocre And Mundane Writing.

If You Don't Toot Your Own Horn, Don't Complain That There's No Music.

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