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Defy The Crowd. The Crowd Isn’t Always Wise. It Can Also Lead You Down A Path Of Silliness, Sub-optimal Choices, And Downright Destruction. Enchantment Is As Necessary For People To Diverge From A Crowd As It Is To Get People To Join One.

-Guy Kawasaki

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Defy The Crowd. The

Guy Kawasaki

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Defy The Crowd. The Crowd Isn’t Always Wise. It Can Also Lead You Down A Path Of Silliness, Sub-optimal Choices, And Downright Destruction. Enchantment Is As Necessary For People To Diverge From A Crowd As It Is To Get People To Join One.

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Defy The Crowd. The Crowd Isn’t Always Wise. It Can Also Lead You Down A Path Of Silliness, Sub-optimal Choices, And Downright Destruction. Enchantment Is As Necessary For People To Diverge From A Crowd As It Is To Get People To Join One.

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If You Must Use More Than Ten Slides To Explain Your Business, You Probably Don't Have A Business.

Pursuing Your Passions Makes You More Interesting, And Interesting People Are Enchanting.

If Achieving Success Were Easy, More People Would Do It.

It Doesn't Matter Whether The Dow Is 5000 Or 50,000. If You're An Entrepreneur, There Is No Bad Time To Start A Company.

A Crash Is When Your Competitor's Program Dies. When Your Program Dies, It Is An 'idiosyncrasy'.

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If You Just Enchanted One Person Per Day, You Would Make A Big Dent In The Universe.

You Need To Save Some Mental, Physical, And Emotional Resources For Enhancing Your Product After You Ship. A Revolution Is A Triathlon, Not A Hundred-yard Dash-it Requires Long Distance Stamina And Multiple Skills Such As Creating, Churning, And Evangelizing.

While We're Living, We Need To Get Over Ourselves And Accept Others If We Want To Enchant People.

You Know, If You're Guy Kawasaki And You Create A Car That Gets 500 Miles A Gallon With Zero Emissions, People On The Internet Would Say: 'i Could Have Done That In Half An Hour, And It's Been Done Before. What's The Big Deal? I Expected Something More From Him.' Meanwhile, They Didn't Do It, Right? They're Still Living At Home With Their Mothers.

Enchantment Is The Purest Form Of Sales. Enchantment Is All About Changing People's Hearts, Minds And Actions Because You Provide Them A Vision Or A Way To Do Things Better. The Difference Between Enchantment And Simple Sales Is That With Enchantment You Have The Other Person's Best Interests At Heart, Too.

Second, You Need To Spread The Large Amount Of Information Knowledge That You've Gained-pooping Like An Elephant. This Means Sharing Information And Discoveries With Your Fellow Employees And Occasionally Even With Your Competitors.

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At The End Of My Life, Is It Better To Say That I Empowered People To Make Great Stuff, Or That I Died With A Net Worth Of $10 Billion? Obviously I'm Picking The Former, Although I Would Not Mind Both.

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And This Is The Beginning Of The End.

Writing Is One Way To Achieve Enchantment.

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The World Is A Big Place. There Are Lots Of Smart People In It. Entrepreneurs Are Kidding Themselves If They Think They Have Any Kind Of Monopoly On Knowledge. And, Sure As I'm A Macintosh User, On The Same Day That An Entrepreneur Tells This Lie, The Venture Capitalist Will Have Met With Another Company That's Doing The Same Thing.

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The Root Of Great Companies Is Make Meaning Vs. Make Money.

A Successful Self-publisher Must Fill Three Roles: Author, Publisher, And Entrepreneur—or Ape.

Instant Success Are Seldom Instant And If You Talk To The People Behind These Successes, You'll Find Out That They Came After Months Of Fear, Uncertainty And Confusion Along With A Flagrant Lack Of Adoption.

I Travel All The Time.

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I Do Have A Peripatetic And Active Intellectual Curiosity.

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Getting Started

Enchantment Can Be Done With Writing But I Think Enchantment Is Basically A Prospective Or An Operating System For Life. That You Can Enchant A Person Who Is Assigning Your Airplane Seat, Your Hotel Room, Your Waiter, Your Waitress.

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When You Enchant People, Your Goal Is Not To Make Money From Them Or To Get Them To Do What You Want, But To Fill Them With Great Delight.

When You Give People Too Many Choices It Makes Them Hesitate And Not Buy Stuff.

There Are Two Types Of People On Social Media: People Who Want More Followers, And Liars.

The Key To Evangelism Is A Great Product. It Is Easy, Almost Unavoidable, To Catalyze Evangelism For A Great Product. It Is Hard, Almost Impossible, To Catalyze Evangelism For Crap.

Think Different In Order To Change The Rules. By Definition, If You Don't Change The Rules You Aren't A Revolutionary, And If You Don't Think Different, You Won't Change The Rules.

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The Most Powerful Sign Is That Your Work No Longer Enchants You - It's Not Deep, Delightful, And Mutually Satisfying. When This Happens, It May Be Time To Look For New Challenges.

• People Deserve A Break. The Stressed And Unorganized Person Who Doesn’t Have The Same Priorities As You May Be Dealing With An Autistic Child, Abusive Spouse, Fading Parents, Or Cancer. Don’t Judge People Until You’ve Walked A Mile In Their Shoes. Give Them A Break Instead.

My Recommendation For Seo Is Very Simple. It’s Write Good Stuff. In My Mind, Google Is In The Business Of Finding Good Stuff. It Has Thousands Of The Smartest People In The World, Spending Billions Of Dollars To Find The Good Stuff. All You Have To Do Is Write The Good Stuff; You Don't Need To Trick It. Let Google Do Its Job And You Do Your Job.

The Higher You Go In A Company, The Less Oxygen There Is, So Supporting Intelligent Life Becomes Difficult.

Entitlement Is The Opposite Of Enchantment.

Look Back To The Old Days: People Bought An Ms Dos Machine And Struggled With It For Weeks To Bring It Up To Speed. Then Apple Created Macintosh, Struggled A Bit With It, But Eventually Succeeded. Then It Went Into Other Businesses. If Your Company Truly Wants To Change The World, It Would Make These Problems Go Away For Customers.

The Jewelry Business Is A Very, Very Tough Business - Tougher Than The Computer Business. You Truly Have To Understand How To Take Care Of Your Customers.

"(big Name Research Firm) Says Our Market Will Be $50 Billion In 2010." Every Entrepreneur Has A Few Slides About How The Market Potential For His Segment Is Tens Of Billions. It Doesn't Matter If The Product Is Bar Mitzah Planning Software Or 802.11 Chip Sets. Venture Capitalists Don't Believe This Type Of Forecast Because It's The Fifth One Of This Magnitude That They've Heard That Day. Entrepreneurs Would Do Themselves A Favor By Simply Removing Any Reference To Market Size Estimates From Consulting Firms.

Just Do What's Right For The Customer, And You'll Be Okay.

Inoculate Yourself From Dangerous Bozos.

Revolutionary Products Don't Fail Because They Are Shipped Too Early. They Fail Because They Aren't Revised Fast Enough.

Disorganizatio N Is The Enemy Of Good Writing.

Luck Favors The People Who Are Willing To Grind It Out.

The Essence Of Evangelism Is To Passionately Show People How You Can Make History Together.

The More Popular A Person Thinks He Is In The Blogosphere, The Thinner His Skin And The Thicker His Hypocrisy. This Should Be Exactly The Opposite: The Higher You Go The Thicker The Skin And Thinner The Hypocrisy.

What I Lack In Talent, I Compensate With My Willingness To Grind It Out.

Willingness To Help

A Magnificent Cause Can Overcome A Prickly Personality, But Your Ability To Enchant People Increases If They Like You, So You Should Aspire To Both. You’ll Know That You’re Likeable When You Can Communicate Freely, Casually, And Comfortably With People.

This Is The Beauty Of Social Media: It Helps You Find People And Then You Can Contact Them Fast And Inexpensively.

If You Make Meaning, You'll Make Money.

Social Media Allows Me To Pick My Times For Social Interaction.

I've Always Wanted To Be A Professional Golfer. So What If You Always Wanted To Be An Entrepreneur?

You Say: "i'm A Blue Sky Thinker." Investor Thinks: "you Have No Business Model, And You Don't Know How To Ship."

Organizations Are Successful Because Of Good Implementation,not Good Business Plans.

If You Use Social Media Right, You Will Piss People Off. It's Actually Recommended!

The Angels Started Singing, The Clouds Parted, It Was A Religious Experience. I've Never Had The Same Reaction To A Product, Not In 25 Years.

Try Stuff. I Also Used To Believe That It's Better To Be Smart Than Lucky Because If You're Smart You Can Out-think The Competition. I Don't Believe That Anymore-this Is Not To Say That You Should Strive For A High Level Of Stupidity. My Point Is That Luck Is A Big Part Of Many Successes, So (a) Don't Get Too Bummed Out When You See A Bozo Succeed; And (b) Luck Favors The People Who Try Stuff, Not Simply Think And Analyze. As The Chinese Say, "one Must Wait For A Long Time With Your Mouth Open Before A Peking Duck Flies In Your Mouth."

Knowledge Is Great. Competence Is Great. But The Combination Of Both Encourages People To Trust You And Increases Your Powers Of Enchantment. And In This World, The Combination Is A Breath Of Fresh Air.

For Me, While Writing I Am An Engineer, So If I Decide To Change The Format, I Want To Add A Section, To Move A Section, Reorganize The Section, Anything I Want To Do, I Just Boot Words, And I Do What I Want To Do. So, I Feel Completely Empowered When I'm A Writer.

Doing, Not Learning To Do, Is The Essence Of Entrepreneurship.

Entrepreneurship

"patents Make Our Product Defensible." The Optimal Number Of Times To Use The P Word In A Presentation Is One. Just Once, Say, "we Have Filed Patents For What We Are Doing." Done. The Second Time You Say It, Venture Capitalists Begin To Suspect That You Are Depending Too Much On Patents For Defensibility. The Third Time You Say It, You Are Holding A Sign Above Your Head That Says, "i Am Clueless."

Eat Like A Bird, Poop Like An Elephant.

I Learned How Difficult It Is To Self-publish A Book. It's Complex, It's Confusing, It's Idiosyncratic.

Don't Get Stubborn, Flow With The Go. The Key Is To Be Open To Unintended Success. Some Companies Just Can't Take Yes For An Answer.

At The End Of The Day In Business, It's Not About Peer Review And Getting Into A Scientific Journal. You Either Increase Sales, Or Not.

The End Of The Day

Patience Is The Art Of Concealing Your Impatience.

In Giving Presentations, Use The 10/20/30 Rule....use Only 10 Slides, Take 20 Minutes Maximum, And Use At Least 30-point Fonts.

Do Not Write To Impress Others. Authors Who Write To Impress People Have Difficulty Remaining True To Themselves. A Better Path Is To Write What Pleases You And Pray That There Are Others Like You. Your First And Most Important Reader Is You. If You Write A Book That Pleases You, At Least You Know One Person Will Like It.

It's Just As Valuable To Curate Content As It Is To Create It.

Business Growth

It's A Very Valuable Skill To Succeed In Life Whether You Work For A Startup Or A Fortune 500 Company.

Steve Jobs Has A Saying That A Players Hire A Players; B Players Hire C Players; And C Players Hire D Players. It Doesn't Take Long To Get To Z Players. This Trickle-down Effect Causes Bozo Explosions In Companies.

To Say That Windows 95 Is Just Like The Mac Is Like Finding A Potato In The Shape Of Jesus And Thinking You Have Witnessed The Second Coming

Companies Can Add Value And Simultaneously Promote Themselves If Their Product Or Service Truly Improves The Lives Of Their Customers. I Mean Really Improve Lives, Not Wishful Thinking, Rationalization. That's The Acid Test.

The Beauty Of Goodreads Is That You Know You’re Sowing In A Field Where Everyone, By Definition And Self-selection, Loves To Read.

My Books Are Always Tactical, Bullet Lists, This Is What You Need To Do Because I'm Trying To Appeal To People Who Are Trying To Change The World And They Need Checklists.

The Secret Of Evangelism Is Guy's Golden Touch - Whatever Is Gold, Guy Touches. That’s Very Different Than Saying Whatever Guy Touches Turns Gold.

An Mba Is A Great Degree For Career Paths Like Investment Banking, Finance, Consulting, And Large Companies. An Mba Is Not Necessarily The Right Path For Starting A Tech Company. You Should Be Building A Prototype, Not Getting An Mba In That Case.

A 50-year-old Company Can Innovate As Well As Two Guys/gals In A Garage.

Evangelism Is Selling A Dream.

Create Something, Sell It, Make It Better, Sell It Some More And Then Create Something That Obsoletes What You Used To Make.

Original Visions Are Often Wrong. Companies Have To Morph As They Learn What Customers Don't Want.

Klout And Various Measurements Of Influence Are Fun. I Love To See Where I Score On Them, But There's A Computer Algorithm Behind The Calculation. If There's An Algorithm, It Can Be Gamed. Even If It's Not Gameable, You Have To Take A Leap Of Faith That The Number Of Followers, Retweets, Mentions, Whatever Really Mean Something.

One Must Understand What People Are Thinking, Feeling And Believing In Order To Enchant Them.

Steve [jobs] Proves That It's Ok To Be An Asshole... He Just Has A Different Os.

My Theory Is That When You're Young, You Should Work Eighty Hours A Week To Create A Product Or Service That Changes The World.

Just Be Nice, Take Genuine Interest In The People You Meet, And Keep In Touch With People You Like. This Will Create A Group Of People Who Are Invested In Helping You Because They Know You And Appreciate You.

You Really Can't Spend Money On Social Media Unless You Really Try. Social Media Is Really More About Effort Than Expense.

Accept Diversity And Don't Take Any Crap.

Frequently, Crashes Are Followed With A Message Like 'id 02'. 'id' Is An Abbreviation For Idiosyncrasy And The Number That Follows Indicates How Many More Months Of Testing The Product Should Have Had.

There Was No "decision" Per Se To Re-position Myself. I Simply Decided That I Wanted To Write A Book That Would Help People Influence Others.

It's Hard To Build Community Around Mediocre And Mundane Writing.

Don't Worry, Be Crappy. Revolutionary Means You Ship And Then Test... Lots Of Things Made The First Mac In 1984 A Piece Of Crap - But It Was A Revolutionary Piece Of Crap.

Let Yourself Be Enchanted In Small Ways.

If You Make Money, You Might Not Make Meaning.

People Are Free Or Cheap. Marketing: Using Twitter Or Blogs. Cheap Or Free. Infrastructure: Call Up Amazon, Call Up Rackspace, Terabytes Of Data In The Clouds, Thousand Dollars, Two Thousand Dollars.

Coming From The U.s., You Tend To Look At One Homogeneous Market With 350 Million People. But In Europe, Every Country Has Its Own Customs And Laws.

I'm A Lousy Predictor Of The Future.

The A-listers And The A+ Listers, Are Reporting The News, They're Not Making It.

For Me Writing Is As Close To Being An Engineer As Possible.

You Know You're Ready To Write A Book When You Have A Feeling That You Should Do It, No Matter What Anybody Says. It's Like Falling In Love Or Starting A Company. When You're Still Wondering If You Should Get Married Or You're Still Wondering Whether You Should Start A Company That Might Be Not The Right Person Or The Right Idea. And Writing Is The Same Way. When You've Locked On To The Topic, You'll Just Write It.

Falling In Love

I Want To Know Which Idea You're Going To Kill Yourself Trying To Make Successful, Not Which Ideas Have Crossed Your Idle Mind.

I Don't "need" The Rush To Be Happy. I'd Be Perfectly Happy Without The Attention And Action.

At The End Of My Life, I Want To Say That I Made The World A Better Place Because I Raised Good Children, Loved My Wife, And Empowered Entrepreneurs. If I Do These Things, Then I Can Rest Knowing That I Made The World A Better Place.

If You Truly Don't Have Competition, Then Zoom Out Until You Can Define Some. Competition Can Be As Simple As The Reliance On The Status Quo, Microsoft (since At Some Point Microsoft Will Compete With Everyone For Everything), Or Researchers In Universities. Pick Something, Because Saying You Have No Competition At All Is A Nonstarter.

Provide Good Content And You’ll Earn The Right To Promote Your Product.

I Merely Consider Myself A Father, And One Role Of A Father Is To Provide Financial Resources For His Family.

Writing A Book Is As Different From Digital Curation As Night And Day. Digital Curation Is A Series Of Split-second Decisions: Good/no Good. It Can Even Be Done Algorithmically. Writing Is Process-intensive Activity.

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