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Unfortunately, They Develop A Fixed Mindset That They're The Most Talented, And They Think That Continued Success Is A Right. Problems Arise Because Pure Talent Only Works As Long As The Going Is Easy. Furthermore, They Don't Take Risks Because Failure Would Harm Their Image Of Being The Best, Brightest, And Most Talented. When They Do Fail, They Deny It Or Attribute It To Anything But Their Shortcomings.

-Guy Kawasaki

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Unfortunately, They Develop A

Guy Kawasaki

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Unfortunately, They Develop A Fixed Mindset That They're The Most Talented, And They Think That Continued Success Is A Right. Problems Arise Because Pure Talent Only Works As Long As The Going Is Easy. Furthermore, They Don't Take Risks Because Failure Would Harm Their Image Of Being The Best, Brightest, And Most Talented. When They Do Fail, They Deny It Or Attribute It To Anything But Their Shortcomings.

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My Recommendation For Seo Is Very Simple. It’s Write Good Stuff. In My Mind, Google Is In The Business Of Finding Good Stuff. It Has Thousands Of The Smartest People In The World, Spending Billions Of Dollars To Find The Good Stuff. All You Have To Do Is Write The Good Stuff; You Don't Need To Trick It. Let Google Do Its Job And You Do Your Job.

The Essence Of Evangelism Is To Passionately Show People How You Can Make History Together.

Best Way To Succeed Is To Do Things For The Customer, Not To The Competition. Very Few People Buy A Product In Order To Help You Hurt The Competition. To Think Otherwise Is Lunacy.

The Real Question Is Who Will Innovate.

In Giving Presentations, Use The 10/20/30 Rule....use Only 10 Slides, Take 20 Minutes Maximum, And Use At Least 30-point Fonts.

Crowdsourcing Is A Great Way To Approach Creation Because In Any Given Point There's Always Somebody On The Internet Who Knows Something Better Than You Do.

Organizations Are Successful Because Of Good Implementation,not Good Business Plans.

Do Not Write To Impress Others. Authors Who Write To Impress People Have Difficulty Remaining True To Themselves. A Better Path Is To Write What Pleases You And Pray That There Are Others Like You. Your First And Most Important Reader Is You. If You Write A Book That Pleases You, At Least You Know One Person Will Like It.

Smart, Well-meaning People Get It Wrong When They Start Believing That The World Owes Them Something And That The Rules Are Different For Them.

If You Must Use More Than Ten Slides To Explain Your Business, You Probably Don't Have A Business.

Doing, Not Learning To Do, Is The Essence Of Entrepreneurship.

Entrepreneurship

Social Media Allows Me To Pick My Times For Social Interaction.

You Need To Earn The Right To Promote.

The Companies That Are Successful, They Start Out To Make Meaning, Not To Make Money.

Servant Leadership

The More Popular A Person Thinks He Is In The Blogosphere, The Thinner His Skin And The Thicker His Hypocrisy. This Should Be Exactly The Opposite: The Higher You Go The Thicker The Skin And Thinner The Hypocrisy.

When You Give People Too Many Choices It Makes Them Hesitate And Not Buy Stuff.

Pursuing Your Passions Makes You More Interesting, And Interesting People Are Enchanting.

You Say: "i'm A Blue Sky Thinker." Investor Thinks: "you Have No Business Model, And You Don't Know How To Ship."

The Most Powerful Sign Is That Your Work No Longer Enchants You - It's Not Deep, Delightful, And Mutually Satisfying. When This Happens, It May Be Time To Look For New Challenges.

The Telephone Operator Has One Of The Biggest Roles In Creating Your Organization's Image....indeed, Many People May Come Into Contact With No One Except Your Operator.

When You Enchant People, Your Goal Is Not To Make Money From Them Or To Get Them To Do What You Want, But To Fill Them With Great Delight.

Great Companies Start Because The Founders Want To Change The World... Not Make A Fast Buck.

Create Something, Sell It, Make It Better, Sell It Some More And Then Create Something That Obsoletes What You Used To Make.

Sales Fixes Everything.

Happiness Is Temporary And Fleeting. ... Joy Is The Right Goal.

If You Make Money, You Might Not Make Meaning.

You’ll Learn That The Key To A Great Book Is Editing-grindin G, Buffing, And Polishing-not Writing.

If You Use Social Media Right, You Will Piss People Off. It's Actually Recommended!

Ideas Are Easy. Implementation Is Hard.

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If You Just Enchanted One Person Per Day, You Would Make A Big Dent In The Universe.

The Key To Evangelism Is A Great Product. It Is Easy, Almost Unavoidable, To Catalyze Evangelism For A Great Product. It Is Hard, Almost Impossible, To Catalyze Evangelism For Crap.

Revolutionary Products Don't Fail Because They Are Shipped Too Early. They Fail Because They Aren't Revised Fast Enough.

The First Good Reason To Write A Book Is To Add Value To People’s Lives.

Enchantment Is The Purest Form Of Sales. Enchantment Is All About Changing People's Hearts, Minds And Actions Because You Provide Them A Vision Or A Way To Do Things Better. The Difference Between Enchantment And Simple Sales Is That With Enchantment You Have The Other Person's Best Interests At Heart, Too.

Writing Is The Starting Point From Which All Goodness (and Crappiness) Flows.

You Need To Save Some Mental, Physical, And Emotional Resources For Enhancing Your Product After You Ship. A Revolution Is A Triathlon, Not A Hundred-yard Dash-it Requires Long Distance Stamina And Multiple Skills Such As Creating, Churning, And Evangelizing.

At The End Of My Life, I Want To Say That I Made The World A Better Place Because I Raised Good Children, Loved My Wife, And Empowered Entrepreneurs. If I Do These Things, Then I Can Rest Knowing That I Made The World A Better Place.

I Would Consider...google Plus A Push Technology. It's Closer To Twitter Than To Facebook.

Revolutionary Leaders Have To Care More About What They Think Of Themselves Than What The World Thinks Of Them.

Look Back To The Old Days: People Bought An Ms Dos Machine And Struggled With It For Weeks To Bring It Up To Speed. Then Apple Created Macintosh, Struggled A Bit With It, But Eventually Succeeded. Then It Went Into Other Businesses. If Your Company Truly Wants To Change The World, It Would Make These Problems Go Away For Customers.

Accept Diversity And Don't Take Any Crap.

For Me, While Writing I Am An Engineer, So If I Decide To Change The Format, I Want To Add A Section, To Move A Section, Reorganize The Section, Anything I Want To Do, I Just Boot Words, And I Do What I Want To Do. So, I Feel Completely Empowered When I'm A Writer.

Patience Is The Art Of Concealing Your Impatience.

Don't Get Stubborn, Flow With The Go. The Key Is To Be Open To Unintended Success. Some Companies Just Can't Take Yes For An Answer.

Instant Success Are Seldom Instant And If You Talk To The People Behind These Successes, You'll Find Out That They Came After Months Of Fear, Uncertainty And Confusion Along With A Flagrant Lack Of Adoption.

I'm A Lousy Predictor Of The Future.

If You Look At My Twitter Feed It Is 99% Links, But 1% Is Me Responding And 1% Of A Big Number Is A Big Number.

The Higher You Go In A Company, The Less Oxygen There Is, So Supporting Intelligent Life Becomes Difficult.

The Beauty Of Goodreads Is That You Know You’re Sowing In A Field Where Everyone, By Definition And Self-selection, Loves To Read.

Knowledge Is Great. Competence Is Great. But The Combination Of Both Encourages People To Trust You And Increases Your Powers Of Enchantment. And In This World, The Combination Is A Breath Of Fresh Air.

Jolt Is For Windows Programmers. It's Typical Ibm Pc: It Goes In Brown And Comes Out Yellow. Mountain Dew Is For Macintosh Programmers: It Goes In Yellow And Comes Out Yellow. It's Wysiwyp.

If You Don't Toot Your Own Horn, Don't Complain That There's No Music.

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Hockey Is The Only Thing That I'm Not Good At That I Love.

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The A-listers And The A+ Listers, Are Reporting The News, They're Not Making It.

How Fast You Are Moving Is More Important Than Where You Are.

Some Things Need To Be Believed To Be Seen.

Science Religion

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Go Ape: Author A Great Book, Publish It Quickly, And Entrepreneur Your Way To Success. Self-publishing Isn’t Easy, But It’s Fun And Sometimes Even Lucrative. Plus, Your Book Could Change The World.

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Customers Can Tell You How To Evolve A Product, But They Can't Show You How To Make A Leap.

Let's Say A Startup Is Hot. It Ships Something Great, And It Achieves Success. Thus, It's Able To Attract The Best, Brightest, And Most Talented. These People Have Been Told They're The Best Since Childhood. Indeed, Being Hired By The Hot Company Is "proof" That They Are The A And A+ Players; In Fact, The Company Is So Hot That It Can Out-recruit Google And Microsoft.

Steve [jobs] Proves That It's Ok To Be An Asshole... He Just Has A Different Os.

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At The End Of The Day In Business, It's Not About Peer Review And Getting Into A Scientific Journal. You Either Increase Sales, Or Not.

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'branding' Has Taken On Too Much Of A Role As A Specialized Craft Performed By Voodoo Artists.

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I Travel All The Time.

I Don't "need" The Rush To Be Happy. I'd Be Perfectly Happy Without The Attention And Action.

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I Don't Want To Make More Friends. I Have Four Kids, I Have Plenty Of Friends, And All The Personal Relationships I Need.

Remember That Nobodies Are The New Somebodies.

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Everything You Want Is Cheap Or Free. If You Went To A Venture Capitalist And Said: "i Need Money To Buy Tools." You Flunked The Iq Test, I Mean Every Tool That You Need Is Free!

Social Media Puts Reciprocity On Steroids Because Now You Can Reach More People In More Ways To Do More Things For Them Faster And At Lower Expense. Positive Word About Your Reciprocity Can Spread Faster Than Ever.

A Magnificent Cause Can Overcome A Prickly Personality, But Your Ability To Enchant People Increases If They Like You, So You Should Aspire To Both. You’ll Know That You’re Likeable When You Can Communicate Freely, Casually, And Comfortably With People.

High Achievers Tend To Have Major Weaknesses. People Without Major Weaknesses Tend To Be Mediocre.

You Have To Sit By The Side Of A River A Very Long Time Before A Roast Duck Will Fly Into Your Mouth.

Writing Is One Way To Achieve Enchantment.

Entitlement Is The Opposite Of Enchantment.

While We're Living, We Need To Get Over Ourselves And Accept Others If We Want To Enchant People.

And This Is The Beginning Of The End.

It's Easy To Say That Entrepreneurs Will Create Jobs And Big Companies Will Create Unemployment, But This Is Simplistic. The Real Question Is Who Will Innovate.

Great Teams Are Usually Small-under Fifty In Total Head Count. (there Are Few Examples Of A Team Made Up Of Hundreds Of People Who Created Anything Revolutionary.) Big Teams Aren't Conducive To Revolutionary Products Because Such Products Require A High Degree Of Single-mindedness, Unity, And Unreasonable Passion.

If You Truly Don't Have Competition, Then Zoom Out Until You Can Define Some. Competition Can Be As Simple As The Reliance On The Status Quo, Microsoft (since At Some Point Microsoft Will Compete With Everyone For Everything), Or Researchers In Universities. Pick Something, Because Saying You Have No Competition At All Is A Nonstarter.

Skillful Pitching... Is A Necessary, But Not Sufficient, Part Of Raising Capital. More Important Are The Realities Of Your Organization: Are You Building Something Meaningful, Long Lasting, And Valuable To Society?

An Editor Who Is A Mentor, Advisor, And Psychiatrist. Don't Kid Yourself-a Good Editor Will Make Your Book Better.

If Achieving Success Were Easy, More People Would Do It.

The Jewelry Business Is A Very, Very Tough Business - Tougher Than The Computer Business. You Truly Have To Understand How To Take Care Of Your Customers.

Klout And Various Measurements Of Influence Are Fun. I Love To See Where I Score On Them, But There's A Computer Algorithm Behind The Calculation. If There's An Algorithm, It Can Be Gamed. Even If It's Not Gameable, You Have To Take A Leap Of Faith That The Number Of Followers, Retweets, Mentions, Whatever Really Mean Something.

There Is Only One Steve Jobs, But If You Want A Shot At Being The Next Steve Jobs, Learn To Communicate Using Stories, Demos, And Pictures.

Ambitious Failure, Magnificent Failure, Is A Very Good Thing.

Brilliant Minds

Think Different In Order To Change The Rules. By Definition, If You Don't Change The Rules You Aren't A Revolutionary, And If You Don't Think Different, You Won't Change The Rules.

Here's What You Should Say [to An Investor]: 'this Is What My Company Does' It's That Simple. What You're Trying To Do Is Get Potential Investors To Fantasize About How Your Product Or Service Will Make A Boatload Of Money. They Can't Fantasize If They Don't Know What You Do.

Unfortunately, They Develop A Fixed Mindset That They're The Most Talented, And They Think That Continued Success Is A Right. Problems Arise Because Pure Talent Only Works As Long As The Going Is Easy. Furthermore, They Don't Take Risks Because Failure Would Harm Their Image Of Being The Best, Brightest, And Most Talented. When They Do Fail, They Deny It Or Attribute It To Anything But Their Shortcomings.

To Say That Windows 95 Is Just Like The Mac Is Like Finding A Potato In The Shape Of Jesus And Thinking You Have Witnessed The Second Coming

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Everyone Is Passionate About Something. It's Your Job To Find Out What It Is.

Don't Ask People To Do Something You Wouldn't.

Coming From The U.s., You Tend To Look At One Homogeneous Market With 350 Million People. But In Europe, Every Country Has Its Own Customs And Laws.

Try Stuff. I Also Used To Believe That It's Better To Be Smart Than Lucky Because If You're Smart You Can Out-think The Competition. I Don't Believe That Anymore-this Is Not To Say That You Should Strive For A High Level Of Stupidity. My Point Is That Luck Is A Big Part Of Many Successes, So (a) Don't Get Too Bummed Out When You See A Bozo Succeed; And (b) Luck Favors The People Who Try Stuff, Not Simply Think And Analyze. As The Chinese Say, "one Must Wait For A Long Time With Your Mouth Open Before A Peking Duck Flies In Your Mouth."

The Record Of What You Do Is Forever Recoverable Because Of Google. The Lofty Upside And Scary Downside Makes Reciprocity More Important Than Ever. This Is All Good Because It Makes People Think More Before They Do Something That Reduces Their Trustworthiness.

Just Do What's Right For The Customer, And You'll Be Okay.

Just Be Nice, Take Genuine Interest In The People You Meet, And Keep In Touch With People You Like. This Will Create A Group Of People Who Are Invested In Helping You Because They Know You And Appreciate You.

My Books Are Always Tactical, Bullet Lists, This Is What You Need To Do Because I'm Trying To Appeal To People Who Are Trying To Change The World And They Need Checklists.

The Secret Of Evangelism Is Guy's Golden Touch - Whatever Is Gold, Guy Touches. That’s Very Different Than Saying Whatever Guy Touches Turns Gold.

Most Of My Life Is Over. I Am Going To Enjoy My Family And Friends Before Any Of Us Depart This Earth. I'll Never Start Another Company. I'll Never Work Long Hours Again. At This Point In My Life, I Only Answer To God, My Wife, And My Kids. Everything Else Is Secondary - Especially The Expectations Of Strangers.

A Good Idea Is About Ten Percent And Implementation And Hard Work, And Luck Is 90 Percent.

When You're A Good Person, Good Things Happen To You. You Shouldn't Be A Good Person With The Expectation Of Therefore Deserving Good Things, But In Its Purest Form, I Believe When You Do Good, Good Comes Back To You.

The Hardest Thing About Getting Started, Is Getting Started.

Getting Started

Inoculate Yourself From Dangerous Bozos.

When I Finally Got A Management Position, I Found Out How Hard It Is To Lead And Manage People.

Don’t Be Discouraged By The Size Of Your Network – Inspire One Person And You Are Doing Good.

Twitter, Facebook, Google + Are The Trifecta Of Marketing For Authors (and Bloggers).

If You Have More Money Than Brains, You Should Focus On Outbound Marketing, If You Have More Brains Than Money, You Should Focus On Inbound Marketing.

This Is The Beauty Of Social Media: It Helps You Find People And Then You Can Contact Them Fast And Inexpensively.

I Do Have A Peripatetic And Active Intellectual Curiosity.

It Doesn't Matter Whether The Dow Is 5000 Or 50,000. If You're An Entrepreneur, There Is No Bad Time To Start A Company.

Writing A Book Is As Different From Digital Curation As Night And Day. Digital Curation Is A Series Of Split-second Decisions: Good/no Good. It Can Even Be Done Algorithmically. Writing Is Process-intensive Activity.

"patents Make Our Product Defensible." The Optimal Number Of Times To Use The P Word In A Presentation Is One. Just Once, Say, "we Have Filed Patents For What We Are Doing." Done. The Second Time You Say It, Venture Capitalists Begin To Suspect That You Are Depending Too Much On Patents For Defensibility. The Third Time You Say It, You Are Holding A Sign Above Your Head That Says, "i Am Clueless."

The Self-edited Author Is As Foolish As The Self-medicated Patient.

Let Yourself Be Enchanted In Small Ways.

Every Person Has The Ability To Improve The Life Of Someone Else.

The Goal Is To Provide Inspiring Information That Moves People To Action.

What I Lack In Talent, I Compensate With My Willingness To Grind It Out.

Willingness To Help

Entrepreneurship Is Not For Everyone.

Entrepreneurship

My Theory Is That When You're Young, You Should Work Eighty Hours A Week To Create A Product Or Service That Changes The World.

If You Want To Make A Good First Impression, Smile At People. What Does It Cost To Smile? Nothing. What Does It Cost Not To Smile? Everything, If Not Smiling Prevents You From Enchanting People.

First Impression

Want To Change The World? Upset The Status Quo? This Takes More Than Run-of-the-mill Relationships. You Need To Make People Dream The Same Dream That You Do.

You Know You're Ready To Write A Book When You Have A Feeling That You Should Do It, No Matter What Anybody Says. It's Like Falling In Love Or Starting A Company. When You're Still Wondering If You Should Get Married Or You're Still Wondering Whether You Should Start A Company That Might Be Not The Right Person Or The Right Idea. And Writing Is The Same Way. When You've Locked On To The Topic, You'll Just Write It.

Falling In Love

I Want To Know Which Idea You're Going To Kill Yourself Trying To Make Successful, Not Which Ideas Have Crossed Your Idle Mind.

Enchantment Can Be Done With Writing But I Think Enchantment Is Basically A Prospective Or An Operating System For Life. That You Can Enchant A Person Who Is Assigning Your Airplane Seat, Your Hotel Room, Your Waiter, Your Waitress.

People Are Free Or Cheap. Marketing: Using Twitter Or Blogs. Cheap Or Free. Infrastructure: Call Up Amazon, Call Up Rackspace, Terabytes Of Data In The Clouds, Thousand Dollars, Two Thousand Dollars.

Arguably, In Business Books, I Don't Think There's Much That Has Never Been Said Before.

Companies In Europe Should Stop Trying To Do The U.s. Version Of A European Idea.

If You Make Meaning, You'll Make Money.

The Root Of Great Companies Is Make Meaning Vs. Make Money.

Money Is Not The Sole Or Most Powerful Motivation For Many People. A Higher And Tougher Test Is To Look Back And See How You've Made The World A Better Place.

For Me Writing Is As Close To Being An Engineer As Possible.

What Gets Me Up In The Morning Is Either My Daughter Crawling Into Bed Or My Sons Having To Go To School. I Love My Family. They Need A Certain Level Of Economic Resources. They Need My Time. They Need My Attention. That's Why I Do What I Do...and Don't Do What I Don't Do What I Don't Do.

You Have To Start With The Basic Premise That You Need To Know What Your Competition Is Doing.

A 50-year-old Company Can Innovate As Well As Two Guys/gals In A Garage.

People Who Earn The Label "creative" Are Really Just People Who Come Up With More Combinations Of Ideas, Find Interesting Ones Faster, And Are Willing To Try Them Out. The Problem Is That Most Schools And Organizations Train Us Out Of Those Habits.

Do You Know What The Difference Is Between Pr And Advertising? Advertising Is When You Say How Great You Are. Pr Is When Other People Say How Great You Are. Pr Is Better.

Looking Back On My Own Career, I've Come To The Conclusion That Too Much Money Is Worse Than Too Little.

You Know In A Startup, You Only Need Three People. You Need Someone Who Can Make Something. You Need Someone Who Can Sell It. And You Need Someone To Collect The Money. That's The Only Three Roles In A Startup. So Which One Are You?

Great Leaders Are Paradoxical. They Catalyze, Rather Control, The Work Of Their Teams. They Have An Overarching Vision For The Team But Are Not Autocratic In The Realization Of This Vision. Their Eyes Are Open To Whatever Results Occur-not Just Planned Goals, Because Serendipity Is A Great Innovator.

Luck Favors The People Who Are Willing To Grind It Out.

Eat Like A Bird, Poop Like An Elephant.

What You Learn In School Is The Opposite Of What Happens In The Real World. In School, You're Always Worried About Minimums. You Have To Reach 20 Pages Or You Have To Have So Many Slides Or Whatever. Then You Get Out In The Real World And You Think, 'i Have To Have A Minimum Of 20 Pages And 50 Slides.

Greatness Is Won, Not Awarded.

It's A Very Valuable Skill To Succeed In Life Whether You Work For A Startup Or A Fortune 500 Company.

Writing A Book Isn’t An Easy Process Nor Is It Always Enjoyable, But It Is One Of Life’s Most Satisfying Achievements.

Good People Hire People Better Than Themselves. So A Players Hire A+ Players. But Others Hire Below Their Skills To Make Themselves Look Good. So B Players Hire C Players. C Players Hire D Players, Etc.

Entrepreneur Is Not A Job Title. It Is A State Of Mind Of People Who Want To Alter The Future.

It's Hard To Build Community Around Mediocre And Mundane Writing.

Original Visions Are Often Wrong. Companies Have To Morph As They Learn What Customers Don't Want.

The Mark Of A Good Conversationalist Is Not That You Can Talk A Lot. The Mark Is That You Can Get Others To Talk A Lot. Thus, Good Schmoozer's Are Good Listeners, Not Good Talkers.

Good Conversation

There Was No "decision" Per Se To Re-position Myself. I Simply Decided That I Wanted To Write A Book That Would Help People Influence Others.

If You're In Enough Places At Enough Times, Then Some Of Them Are Bound To Be The Right Ones.

If You Have To Put Someone On A Pedestal, Put Teachers. They Are Society's Heroes.

The Best Reason To Start An Organization Is To Make Meaning; To Create A Product Or Service To Make The World A Better Place.

The First 90 Percent Of A Revolution Is Creating The Product Or Service; The Second 90 Percent Is Evangelizing It. At The Beginning Of A Revolution, You Need Evangelists, Not Sales, Because Leverage Spreads News.

I Learned How Difficult It Is To Self-publish A Book. It's Complex, It's Confusing, It's Idiosyncratic.

At The End Of My Life, Is It Better To Say That I Empowered People To Make Great Stuff, Or That I Died With A Net Worth Of $10 Billion? Obviously I'm Picking The Former, Although I Would Not Mind Both.

Good Blurbs Are Short, Sweet, And Limited To Six. They Answer The Question “why Should I Buy This Book?

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I Have Developed A Zen-like Approach To The Operating Systems That People Use: 'when You're Ready, The Right Operating System Will Appear In Your Life.

Operating Systems

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