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My Recommendation For Seo Is Very Simple. It’s Write Good Stuff. In My Mind, Google Is In The Business Of Finding Good Stuff. It Has Thousands Of The Smartest People In The World, Spending Billions Of Dollars To Find The Good Stuff. All You Have To Do Is Write The Good Stuff; You Don't Need To Trick It. Let Google Do Its Job And You Do Your Job.

-Guy Kawasaki

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My Recommendation For Seo

Guy Kawasaki

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My Recommendation For Seo Is Very Simple. It’s Write Good Stuff. In My Mind, Google Is In The Business Of Finding Good Stuff. It Has Thousands Of The Smartest People In The World, Spending Billions Of Dollars To Find The Good Stuff. All You Have To Do Is Write The Good Stuff; You Don't Need To Trick It. Let Google Do Its Job And You Do Your Job.

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"no One Is Doing What We're Doing." This Is A Bummer Of A Lie Because There Are Only Two Logical Conclusions. First, No One Else Is Doing This Because There Is No Market For It. Second, The Entrepreneur Is So Clueless That He Can't Even Use Google To Figure Out He Has Competition. Suffice It To Say That The Lack Of A Market And Cluelessness Is Not Conducive To Securing An Investment. As A Rule Of Thumb, If You Have A Good Idea, Five Companies Are Going The Same Thing. If You Have A Great Idea, Fifteen Companies Are Doing The Same Thing.

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When I Finally Got A Management Position, I Found Out How Hard It Is To Lead And Manage People.

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Don't Get Stubborn, Flow With The Go. The Key Is To Be Open To Unintended Success. Some Companies Just Can't Take Yes For An Answer.

I Want To Know Which Idea You're Going To Kill Yourself Trying To Make Successful, Not Which Ideas Have Crossed Your Idle Mind.

When You Give People Too Many Choices It Makes Them Hesitate And Not Buy Stuff.

If You're An Entrepreneur And You Think That The President Makes A Difference To Your Business, You Should Stay At Your Current Job.

People Who Earn The Label "creative" Are Really Just People Who Come Up With More Combinations Of Ideas, Find Interesting Ones Faster, And Are Willing To Try Them Out. The Problem Is That Most Schools And Organizations Train Us Out Of Those Habits.

Good Blurbs Are Short, Sweet, And Limited To Six. They Answer The Question “why Should I Buy This Book?

When You're A Good Person, Good Things Happen To You. You Shouldn't Be A Good Person With The Expectation Of Therefore Deserving Good Things, But In Its Purest Form, I Believe When You Do Good, Good Comes Back To You.

I Think That No One, Or Very Few, Are Born As Good Presenters. It's A Skill That You Learn.

If You Start Out To Solely Make Money, You Will Attract The Wrong Kind Of Employees.

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The Best Reason To Start An Organization Is To Make Meaning; To Create A Product Or Service To Make The World A Better Place.

I've Always Wanted To Be A Professional Golfer. So What If You Always Wanted To Be An Entrepreneur?

For Startups, Sm Is Now Crucial: It Has Never Been Cheaper And Easier To Reach One's Customers. Entrepreneurs Should Thank God For Twitter, Facebook.

What Gets Me Up In The Morning Is Either My Daughter Crawling Into Bed Or My Sons Having To Go To School. I Love My Family. They Need A Certain Level Of Economic Resources. They Need My Time. They Need My Attention. That's Why I Do What I Do...and Don't Do What I Don't Do What I Don't Do.

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At The End Of My Life, I Want To Say That I Made The World A Better Place Because I Raised Good Children, Loved My Wife, And Empowered Entrepreneurs. If I Do These Things, Then I Can Rest Knowing That I Made The World A Better Place.

Coming From The U.s., You Tend To Look At One Homogeneous Market With 350 Million People. But In Europe, Every Country Has Its Own Customs And Laws.

The More Popular A Person Thinks He Is In The Blogosphere, The Thinner His Skin And The Thicker His Hypocrisy. This Should Be Exactly The Opposite: The Higher You Go The Thicker The Skin And Thinner The Hypocrisy.

Disorganizatio N Is The Enemy Of Good Writing.

Pursuing Your Passions Makes You More Interesting, And Interesting People Are Enchanting.

If You're In Enough Places At Enough Times, Then Some Of Them Are Bound To Be The Right Ones.

Steve [jobs] Proves That It's Ok To Be An Asshole... He Just Has A Different Os.

Smart, Well-meaning People Get It Wrong When They Start Believing That The World Owes Them Something And That The Rules Are Different For Them.

Ambitious Failure, Magnificent Failure, Is A Very Good Thing.

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Every Person Has The Ability To Improve The Life Of Someone Else.

Just Be Nice, Take Genuine Interest In The People You Meet, And Keep In Touch With People You Like. This Will Create A Group Of People Who Are Invested In Helping You Because They Know You And Appreciate You.

If You Have More Money Than Brains, You Should Focus On Outbound Marketing, If You Have More Brains Than Money, You Should Focus On Inbound Marketing.

Great Leaders Are Paradoxical. They Catalyze, Rather Control, The Work Of Their Teams. They Have An Overarching Vision For The Team But Are Not Autocratic In The Realization Of This Vision. Their Eyes Are Open To Whatever Results Occur-not Just Planned Goals, Because Serendipity Is A Great Innovator.

Original Visions Are Often Wrong. Companies Have To Morph As They Learn What Customers Don't Want.

This Is The Beauty Of Social Media: It Helps You Find People And Then You Can Contact Them Fast And Inexpensively.

Inoculate Yourself From Dangerous Bozos.

Do Not Write To Impress Others. Authors Who Write To Impress People Have Difficulty Remaining True To Themselves. A Better Path Is To Write What Pleases You And Pray That There Are Others Like You. Your First And Most Important Reader Is You. If You Write A Book That Pleases You, At Least You Know One Person Will Like It.

If You Must Use More Than Ten Slides To Explain Your Business, You Probably Don't Have A Business.

I Do Have A Peripatetic And Active Intellectual Curiosity.

Look Back To The Old Days: People Bought An Ms Dos Machine And Struggled With It For Weeks To Bring It Up To Speed. Then Apple Created Macintosh, Struggled A Bit With It, But Eventually Succeeded. Then It Went Into Other Businesses. If Your Company Truly Wants To Change The World, It Would Make These Problems Go Away For Customers.

I Have Four Kids In A Private School Who Have Not Yet Entered College. Their Tuition Is What Keeps Me Motivated. Life Is Simple Sometimes.

While We're Living, We Need To Get Over Ourselves And Accept Others If We Want To Enchant People.

My Theory Is That When You're Young, You Should Work Eighty Hours A Week To Create A Product Or Service That Changes The World.

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I Don't Want To Make More Friends. I Have Four Kids, I Have Plenty Of Friends, And All The Personal Relationships I Need.

Provide Good Content And You’ll Earn The Right To Promote Your Product.

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Just Do What's Right For The Customer, And You'll Be Okay.

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Let's Say A Startup Is Hot. It Ships Something Great, And It Achieves Success. Thus, It's Able To Attract The Best, Brightest, And Most Talented. These People Have Been Told They're The Best Since Childhood. Indeed, Being Hired By The Hot Company Is "proof" That They Are The A And A+ Players; In Fact, The Company Is So Hot That It Can Out-recruit Google And Microsoft.

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Unfortunately, They Develop A Fixed Mindset That They're The Most Talented, And They Think That Continued Success Is A Right. Problems Arise Because Pure Talent Only Works As Long As The Going Is Easy. Furthermore, They Don't Take Risks Because Failure Would Harm Their Image Of Being The Best, Brightest, And Most Talented. When They Do Fail, They Deny It Or Attribute It To Anything But Their Shortcomings.

If You Just Enchanted One Person Per Day, You Would Make A Big Dent In The Universe.

If You Look At My Twitter Feed It Is 99% Links, But 1% Is Me Responding And 1% Of A Big Number Is A Big Number.

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Crowdsourcing Is A Great Way To Approach Creation Because In Any Given Point There's Always Somebody On The Internet Who Knows Something Better Than You Do.

Patience Is The Art Of Concealing Your Impatience.

Entrepreneurship Is Not For Everyone.

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• People Deserve A Break. The Stressed And Unorganized Person Who Doesn’t Have The Same Priorities As You May Be Dealing With An Autistic Child, Abusive Spouse, Fading Parents, Or Cancer. Don’t Judge People Until You’ve Walked A Mile In Their Shoes. Give Them A Break Instead.

And This Is The Beginning Of The End.

I Have Developed A Zen-like Approach To The Operating Systems That People Use: 'when You're Ready, The Right Operating System Will Appear In Your Life.

Operating Systems

Knowledge Is Great. Competence Is Great. But The Combination Of Both Encourages People To Trust You And Increases Your Powers Of Enchantment. And In This World, The Combination Is A Breath Of Fresh Air.

The Mark Of A Good Conversationalist Is Not That You Can Talk A Lot. The Mark Is That You Can Get Others To Talk A Lot. Thus, Good Schmoozer's Are Good Listeners, Not Good Talkers.

Good Conversation

Instant Success Are Seldom Instant And If You Talk To The People Behind These Successes, You'll Find Out That They Came After Months Of Fear, Uncertainty And Confusion Along With A Flagrant Lack Of Adoption.

Simple And To The Point Is Always The Best Way To Get Your Point Across.

Happiness Is Temporary And Fleeting. ... Joy Is The Right Goal.

If You Don't Toot Your Own Horn, Don't Complain That There's No Music.

One Must Understand What People Are Thinking, Feeling And Believing In Order To Enchant Them.

If You Truly Don't Have Competition, Then Zoom Out Until You Can Define Some. Competition Can Be As Simple As The Reliance On The Status Quo, Microsoft (since At Some Point Microsoft Will Compete With Everyone For Everything), Or Researchers In Universities. Pick Something, Because Saying You Have No Competition At All Is A Nonstarter.

An Mba Is A Great Degree For Career Paths Like Investment Banking, Finance, Consulting, And Large Companies. An Mba Is Not Necessarily The Right Path For Starting A Tech Company. You Should Be Building A Prototype, Not Getting An Mba In That Case.

Social Media Puts Reciprocity On Steroids Because Now You Can Reach More People In More Ways To Do More Things For Them Faster And At Lower Expense. Positive Word About Your Reciprocity Can Spread Faster Than Ever.

It's Easy To Say That Entrepreneurs Will Create Jobs And Big Companies Will Create Unemployment, But This Is Simplistic. The Real Question Is Who Will Innovate.

Try Stuff. I Also Used To Believe That It's Better To Be Smart Than Lucky Because If You're Smart You Can Out-think The Competition. I Don't Believe That Anymore-this Is Not To Say That You Should Strive For A High Level Of Stupidity. My Point Is That Luck Is A Big Part Of Many Successes, So (a) Don't Get Too Bummed Out When You See A Bozo Succeed; And (b) Luck Favors The People Who Try Stuff, Not Simply Think And Analyze. As The Chinese Say, "one Must Wait For A Long Time With Your Mouth Open Before A Peking Duck Flies In Your Mouth."

Think Different In Order To Change The Rules. By Definition, If You Don't Change The Rules You Aren't A Revolutionary, And If You Don't Think Different, You Won't Change The Rules.

Facebook Is For People, Twitter Is For Perspective, Google+ Is For Passion, Linkedin Is For Pimping

A Good Idea Is About Ten Percent And Implementation And Hard Work, And Luck Is 90 Percent.

The Real Question Is Who Will Innovate.

If You Use Social Media Right, You Will Piss People Off. It's Actually Recommended!

The First 90 Percent Of A Revolution Is Creating The Product Or Service; The Second 90 Percent Is Evangelizing It. At The Beginning Of A Revolution, You Need Evangelists, Not Sales, Because Leverage Spreads News.

Sales Fixes Everything.

I'm A Lousy Predictor Of The Future.

What I Lack In Talent, I Compensate With My Willingness To Grind It Out.

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It's A Very Valuable Skill To Succeed In Life Whether You Work For A Startup Or A Fortune 500 Company.

Frequently, Crashes Are Followed With A Message Like 'id 02'. 'id' Is An Abbreviation For Idiosyncrasy And The Number That Follows Indicates How Many More Months Of Testing The Product Should Have Had.

Go Ape: Author A Great Book, Publish It Quickly, And Entrepreneur Your Way To Success. Self-publishing Isn’t Easy, But It’s Fun And Sometimes Even Lucrative. Plus, Your Book Could Change The World.

Someone Once Said That Death Is God's Way Of Telling You To Slow Down. I Do Enjoy What I Do, And The Secret Of My Success Is The Willingness To Grind Work Out.

Revolutionary Leaders Have To Care More About What They Think Of Themselves Than What The World Thinks Of Them.

Enchantment Is The Purest Form Of Sales. Enchantment Is All About Changing People's Hearts, Minds And Actions Because You Provide Them A Vision Or A Way To Do Things Better. The Difference Between Enchantment And Simple Sales Is That With Enchantment You Have The Other Person's Best Interests At Heart, Too.

The Key To Evangelism Is A Great Product. It Is Easy, Almost Unavoidable, To Catalyze Evangelism For A Great Product. It Is Hard, Almost Impossible, To Catalyze Evangelism For Crap.

You Know, If You're Guy Kawasaki And You Create A Car That Gets 500 Miles A Gallon With Zero Emissions, People On The Internet Would Say: 'i Could Have Done That In Half An Hour, And It's Been Done Before. What's The Big Deal? I Expected Something More From Him.' Meanwhile, They Didn't Do It, Right? They're Still Living At Home With Their Mothers.

Remember That Nobodies Are The New Somebodies.

Here's What You Should Say [to An Investor]: 'this Is What My Company Does' It's That Simple. What You're Trying To Do Is Get Potential Investors To Fantasize About How Your Product Or Service Will Make A Boatload Of Money. They Can't Fantasize If They Don't Know What You Do.

You Have To Start With The Basic Premise That You Need To Know What Your Competition Is Doing.

Klout And Various Measurements Of Influence Are Fun. I Love To See Where I Score On Them, But There's A Computer Algorithm Behind The Calculation. If There's An Algorithm, It Can Be Gamed. Even If It's Not Gameable, You Have To Take A Leap Of Faith That The Number Of Followers, Retweets, Mentions, Whatever Really Mean Something.

Eat Like A Bird, Poop Like An Elephant.

I Travel All The Time.

Twitter, Facebook, Google + Are The Trifecta Of Marketing For Authors (and Bloggers).

Greatness Is Won, Not Awarded.

The Desire To Change The World Is A Tremendous Advantage As You Travel Down The Difficult Path Ahead Because Focusing On A Lofty Goal Is More Energizing And Attracts More Talent Than Simply Making A Buck.

Want To Change The World? Upset The Status Quo? This Takes More Than Run-of-the-mill Relationships. You Need To Make People Dream The Same Dream That You Do.

To Say That Windows 95 Is Just Like The Mac Is Like Finding A Potato In The Shape Of Jesus And Thinking You Have Witnessed The Second Coming

If You Make Money, You Might Not Make Meaning.

Some Things Need To Be Believed To Be Seen.

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The Essence Of Evangelism Is To Passionately Show People How You Can Make History Together.

It Doesn't Matter Whether The Dow Is 5000 Or 50,000. If You're An Entrepreneur, There Is No Bad Time To Start A Company.

You Really Can't Spend Money On Social Media Unless You Really Try. Social Media Is Really More About Effort Than Expense.

Arguably, In Business Books, I Don't Think There's Much That Has Never Been Said Before.

The Record Of What You Do Is Forever Recoverable Because Of Google. The Lofty Upside And Scary Downside Makes Reciprocity More Important Than Ever. This Is All Good Because It Makes People Think More Before They Do Something That Reduces Their Trustworthiness.

Everything You Want Is Cheap Or Free. If You Went To A Venture Capitalist And Said: "i Need Money To Buy Tools." You Flunked The Iq Test, I Mean Every Tool That You Need Is Free!

The Companies That Are Successful, They Start Out To Make Meaning, Not To Make Money.

Servant Leadership

The A-listers And The A+ Listers, Are Reporting The News, They're Not Making It.

The Jewelry Business Is A Very, Very Tough Business - Tougher Than The Computer Business. You Truly Have To Understand How To Take Care Of Your Customers.

Money Is Not The Sole Or Most Powerful Motivation For Many People. A Higher And Tougher Test Is To Look Back And See How You've Made The World A Better Place.

Don't Worry, Be Crappy. Revolutionary Means You Ship And Then Test... Lots Of Things Made The First Mac In 1984 A Piece Of Crap - But It Was A Revolutionary Piece Of Crap.

Skillful Pitching... Is A Necessary, But Not Sufficient, Part Of Raising Capital. More Important Are The Realities Of Your Organization: Are You Building Something Meaningful, Long Lasting, And Valuable To Society?

At The End Of The Day In Business, It's Not About Peer Review And Getting Into A Scientific Journal. You Either Increase Sales, Or Not.

The End Of The Day

Writing Is Therapeutic. It Helps You Cope With Issues That Seem Gargantuan At The Time. The Process Of Expressing Yourself About A Problem, Editing Your Thoughts, And Writing Some More Can Help You Control Issues That You Face.

Customers Can Tell You How To Evolve A Product, But They Can't Show You How To Make A Leap.

If You Make Meaning, You'll Make Money.

My Books Are Always Tactical, Bullet Lists, This Is What You Need To Do Because I'm Trying To Appeal To People Who Are Trying To Change The World And They Need Checklists.

A Successful Self-publisher Must Fill Three Roles: Author, Publisher, And Entrepreneur—or Ape.

There Was No "decision" Per Se To Re-position Myself. I Simply Decided That I Wanted To Write A Book That Would Help People Influence Others.

Enchantment Can Be Done With Writing But I Think Enchantment Is Basically A Prospective Or An Operating System For Life. That You Can Enchant A Person Who Is Assigning Your Airplane Seat, Your Hotel Room, Your Waiter, Your Waitress.

Companies In Europe Should Stop Trying To Do The U.s. Version Of A European Idea.

A 50-year-old Company Can Innovate As Well As Two Guys/gals In A Garage.

I Don't "need" The Rush To Be Happy. I'd Be Perfectly Happy Without The Attention And Action.

Most Of My Life Is Over. I Am Going To Enjoy My Family And Friends Before Any Of Us Depart This Earth. I'll Never Start Another Company. I'll Never Work Long Hours Again. At This Point In My Life, I Only Answer To God, My Wife, And My Kids. Everything Else Is Secondary - Especially The Expectations Of Strangers.

The Goal Is To Provide Inspiring Information That Moves People To Action.

'branding' Has Taken On Too Much Of A Role As A Specialized Craft Performed By Voodoo Artists.

When You Enchant People, Your Goal Is Not To Make Money From Them Or To Get Them To Do What You Want, But To Fill Them With Great Delight.

You Say: "i'm A Blue Sky Thinker." Investor Thinks: "you Have No Business Model, And You Don't Know How To Ship."

A Magnificent Cause Can Overcome A Prickly Personality, But Your Ability To Enchant People Increases If They Like You, So You Should Aspire To Both. You’ll Know That You’re Likeable When You Can Communicate Freely, Casually, And Comfortably With People.

A Crash Is When Your Competitor's Program Dies. When Your Program Dies, It Is An 'idiosyncrasy'.

Writing A Book Isn’t An Easy Process Nor Is It Always Enjoyable, But It Is One Of Life’s Most Satisfying Achievements.

Steve Jobs Has A Saying That A Players Hire A Players; B Players Hire C Players; And C Players Hire D Players. It Doesn't Take Long To Get To Z Players. This Trickle-down Effect Causes Bozo Explosions In Companies.

Let Yourself Be Enchanted In Small Ways.

For Me, While Writing I Am An Engineer, So If I Decide To Change The Format, I Want To Add A Section, To Move A Section, Reorganize The Section, Anything I Want To Do, I Just Boot Words, And I Do What I Want To Do. So, I Feel Completely Empowered When I'm A Writer.

Entitlement Is The Opposite Of Enchantment.

Writing Is The Starting Point From Which All Goodness (and Crappiness) Flows.

For Me Writing Is As Close To Being An Engineer As Possible.

You Know In A Startup, You Only Need Three People. You Need Someone Who Can Make Something. You Need Someone Who Can Sell It. And You Need Someone To Collect The Money. That's The Only Three Roles In A Startup. So Which One Are You?

Accept Diversity And Don't Take Any Crap.

You Know You're Ready To Write A Book When You Have A Feeling That You Should Do It, No Matter What Anybody Says. It's Like Falling In Love Or Starting A Company. When You're Still Wondering If You Should Get Married Or You're Still Wondering Whether You Should Start A Company That Might Be Not The Right Person Or The Right Idea. And Writing Is The Same Way. When You've Locked On To The Topic, You'll Just Write It.

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Everyone Is Passionate About Something. It's Your Job To Find Out What It Is.

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