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Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.
-Peter Drucker
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Marketing Is Not Only

Peter Drucker
Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.
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Made
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Teaching
Training
Development
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Education
Work
Men
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Mean
Judgment
Entrepreneurship
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Knights
Age
Embodiment
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Motivated
Has Beens
Written
Business, That's Easily Defined - It's Other People's Money.
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Business
Insperational
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Undoing
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Jobs
Responsibility
Top Management
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Decision
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Decision
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Innovation
Society
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Unless A Decision Has Degenerated Into Work, It Is Not A Decision; It Is At Best A Good Intention.
Decision
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Intention
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What Managers Decide To Stop Doing Is Often More Important Than What They Decide To Do.
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Do The Right Things Instead Of Trying To Do Everything Right.
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Trying
Right Thing
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Time
Unique
People
The Only Industries That Function Well Are The Industries That Take Responsibility For Training. The Japanese, You Know, Assume That When You First Come To Work You Know Absolutely Nothing. School Isn't Preparation For Work And Never Was.
School
Responsibility
Preparation
The Most Important, And Indeed The Truly Unique, Contribution Of Management In The 20th Century Was The Fifty-fold Increase In The Productivity Of The Manual Worker In Manufacturing. The Most Important Contribution Management Needs To Make In The 21st Century Is Similarly To Increase The Productivity Of Knowledge Work And The Knowledge Worker.
Learning
Knowledge
Unique
The Fruit Of Your Work Grows On Other People's Trees
People
Tree
Fruit
Do Not Measure Your Life By Your Goals But What You Are Doing To Achieve Them.
Motivation
Goal
Achieve
An Institution Which Is Financed By A Budget - Or Which Enjoys A Monopoly Which The Customer Cannot Escape - Is Rewarded For What It Deserves Rather Than What It Earns. It Is Paid For 'good Intentions' And 'programs'. It Is Paid For Not Alienating Important Constituents Rather Than Satisfying Any One Group. It Is Misdirected By The Way It Is Being Paid Into Defining Performance And Results As What Will Produce The Budget Rather Than As What Will Produce Contribution.
Important
Way
Defining
All Good Strategy Eventually Degenerates Into Work.
Degenerates
Strategy
Economists Talk About Profit Motive, But Nothing Motivates Modern Man More Than A Chance To Avoid Taxes!
Men
Chance
Modern
The Fault Is In The System And Not In The Men.
Men
Faults
He Man
You Can't Manage What You Don't Measure.
Manage
Through Systematic Terror, Through Indoctrination, Through Systematic Manipulation Of Stimulus, Reward, And Punishment, We Can Today Break Man And Convert Him Into Brute Animal... The First Step Toward Survival Is Therefore To Make Government Legitimate Again By Attempting To Deprive It Of These Powers... By International Action To Ban Such Powers.
Animal
Men
Survival
In The Modern Corporation The Decisive Power, That Of The Managers , Is Derived From No One But The Managers Themselves Controlled By Nobody And Nothing And Responsible To No One. It Is In The Most Literal Sense Unfounded, Unjustified, Uncontrolled And Irresponsible Power.
Corporations
Modern
Responsible
Universities Won't Survive. The Future Is Outside The Traditional Campus, Outside The Traditional Classroom. Distance Learning Is Coming On Fast.
Distance
Classroom
Campus
There Is Every Indication That The Period Ahead Will Be An Innovative One, One Of Rapid Change In Technology , Society , Economy , And Institutions .
Technology
Economy
Institutions
Loafing" Is Easy, But "leisure" Is Difficult.
Leisure
Easy
Difficult
It Is Commonly Believed That Innovations Create Changes - But Few Ever Do. Successful Innovations Exploit Changes That Have Already Happened.
Successful
Innovation
Happened
One Of The Great Movements In My Lifetime Among Educated People Is The Need To Commit Themselves To Action. Most People Are Not Satisfied With Giving Money; We Also Feel We Need To Work.
Work
Greatness
Giving Money
Capitalism As A Social Order And As A Creed Is The Expression Of The Belief In Economic Progress As Leading Toward The Freedom And Equality Of The Individual In A Free And Open Society. Marxism Expects This Society To Result From The Abolition Of Private Profit. Capitalism Expects The Free And Equal Society To Result From The Enthronement Of Private Profit As Supreme Ruler Of Social Behavior.
Expression
Order
Progress
A Manager's Task Is To Make The Strengths Of People Effective And Their Weakness Irrelevant - And That Applies Fully As Much To The Manager's Boss As It Applies To The Manager's Subordinates.
People
Boss
Risk
I Have Been Saying For Many Years That We Are Using The Word 'guru' Only Because 'charlatan' Is Too Long To Fit Into A Headline.
Learning
Knowledge
Years
There's An Enormous Number Of Managers Who Have Retired On The Job.
Retirement
Jobs
Business
You Cannot Build Performance On Weaknesses. You Can Build Only On Strengths.
Weakness
Performances
Every Time You Do Something That Is Important, Write Down What You Expect Will Happen.
Writing
Important
Happens
Replace Your Pursuit Of Success With The Pursuit Of Contribution.
Pursuit
Contribution
Every Organization Has To Prepare For The Abandonment Of Everything It Does.
Business
Organization
Doe
Unless Commitment Is Made, There Are Only Promises And Hopes... But No Plans.
Inspirational
Commitment
Keeping Promises
Decisions Exist Only In The Present.
Decision
We Spend A Lot Of Time Teaching Leaders What To Do. We Don't Spend Enough Time Teaching Leaders What To Stop. Half The Leaders I Have Met Don't Need To Learn What To Do. They Need To Learn What To Stop
Teaching
Leader
Enough Time
Luck Never Built A Business. Prosperity And Growth Come Only To The Business That Systematically Finds And Exploits Its Potential.
Growth
Luck
Prosperity
The Question That Faces The Strategic Decision Maker Is Not What His Organisation Should Do Tomorrow. It Is, What Do We Have To Do Today To Be Ready For An Uncertain Tomorrow?
Decision
Today
Faces
Large Organizations Cannot Be Versatile. A Large Organization Is Effective Through Its Mass Rather Than Through Its Agility. Fleas Can Jump Many Times Their Own Height, But Not An Elephant.
Elephants
Organization
Agility
Nothing Else, Perhaps, Distinguishes Effective Executives As Much As Their Tender Loving Care Of Time.
Care
Time Management
Making Time
Marketing Is The Distinguishing, Unique Function Of The Business.
Unique
Marketing
Function
No Other Area Offers Richer Opportunities For Successful Innovation Than The Unexpected Success.
Success
Opportunity
Innovation
During Periods Of Discontinuous, Abrupt Change, The Essence Of Adaptation Involves A Keen Sensitivity To What Should Be Abandoned - Not What Should Be Changed Or Introduced. A Willingness To Depart From The Familiar Has Distinct Survival Value.
Motivational
Change
Essence
The 1st Question The Effective Decision-maker Asks Is: 'is This A Generic Situation Or An Exception?'
Decision
Makers
Situation
The Society Of Organizations Is New-only Seventy Years Ago Employees Were A Small Minority In Every Society.
Years
Organization
Minorities
What's Measured Improves
Management
In The Western Tradition, We Have Focused On Teaching As A Skill And Forgotten What Socrates Knew: Teaching Is A Gift, Learning Is A Skill.
Teaching
Skills
Forgotten
Success? Odd As It Seems, You Will Achieve The Greates Results In Business And Career If You Drop The Word 'achievement' From Your Vocabulary And Replace It With 'contribution'.
Vocabulary
Careers
Achievement
It Is More Productive To Convert An Opportunity Into Results Than To Solve A Problem - Which Only Restores The Equilibrium Of Yesterday.
Opportunity
Yesterday
Problem
Top Management As A Function And As A Structure Was First Developed By Georg Von Siemens (1839-1901) In Germany Between 1870 And 1880, When He Designed And Built The Deutsche Bank And Made It, Within A Very Few Years, Into Continental Europe's Leading And Most Dynamic Financial Institution.
Years
Europe
Top Management
The Manager Is A Servant. His Master Is The Institution He Manages And His First Responsibility Must Therefore Be To It.
Responsibility
Risk
Firsts
Knowledge People And Service People Learn The Most When They Teach .
Leadership
Teaching
People
We Now Accept The Fact That Learning Is A Lifelong Process Of Keeping Abreast Of Change. And The Most Pressing Task Is To Teach People How To Learn.
Change
Teacher
Educational
Most Discussions Of Decision Making Assume That Only Senior Executives Make Decisions Or That Only Senior Executives' Decisions Matter. This Is A Dangerous Mistake.
Senior
Business
Mistake
If You're Not Living Life On The Edge, You're Taking Up Too Much Space. The Best Way To Predict The Future Is To Create It.
Live Life
Space
Too Much
In Book Subjects A Student Can Only Do A Student's Work. All That Can Be Measured Is How Well He Learns, Rather Than How Well He Performs. All He Can Show Is Promise.
Book
Promise
Students
A Fundamental Responsibility Of Leadership Is Make Sure That Everybody Knows The Mission, Understands It, Lives It.
Responsibility
Fundamentals
Missions
Any Organisation Develops People; It Either Forms Them Or Deforms Them.
People
Form
Organisation
Shoes Are Real. Money Is An End Result.
Real
Shoes
Ends
When Henry Ford Said, "the Customer Can Have A Car In Any Color As Long As It's Black," He Was Not Joking.
Color
Long
Car
As Soon As You Move One Step Up From The Bottom, Your Effectiveness Depends On Your Ability To Reach Others Through The Spoken And Written Word.
Moving
Effectiveness
Steps
Businesses Are Not Paid To Reform Customers. They Are Paid To Satisfy Customers.
Reform
Customers
Paid
There Are Just Two Questions To Ask To Attain Success In Business: First, "what Business Am I In?" Second, "how's Business?"
Two
Business Success
Firsts
One Cannot Hire A Hand; The Whole Man Always Comes With It.
Men
Hands
Whole
It Is Better To Pick The Wrong Priority Than None At All.
Priorities
Picks
Defending Yesterday Is Far More Risky Than Making Tomorrow.
Yesterday
Tomorrow
Follow Effective Action With Quiet Reflection. From The Quiet Reflection Will Come Even More Effective Action.
Inspirational
Wise
Peace
No Institution Can Possibly Survive If It Needs Geniuses Or Supermen To Manage It. It Must Be Organized In Such A Way As To Be Able To Get Along Under A Leadership Composed Of Average Human Beings.
Leadership
Average
Needs
In Todays Economy, The Most Important Resource Is No Longer Labor, Capital Or Land; It Is Knowledge
Land
Important
Today
Knowledge Is The Source Of Wealth. Applied To Tasks We Already Know, It Becomes Productivity. Applied To Tasks That Are New, It Becomes Innovation.
Knowledge
Innovation
Tasks
It Is Willingness Of People To Give Of Themselves Over And Above The Demands Of The Job That Distinguishes The Great From The Merely Adequate.
Jobs
People
Giving
Understanding Quotes: Their Essence and Application

Quotes, or quotations, are powerful tools in communication, encapsulating ideas, emotions, and wisdom in concise expressions. They serve various purposes across different contexts, from academic writing to everyday conversation.

1. Defining Quotes

A quote is a repetition of someone else's statement or thoughts. It can be a direct replication of words spoken or written by another individual, often used to support arguments, provide evidence, or convey profound insights.


2. The Importance of Quotes

2.1. Enhancing Credibility

Incorporating quotes from authoritative sources can bolster the credibility of your work. By referencing experts or primary sources, you demonstrate thorough research and a solid foundation for your arguments.


2.2. Providing Evidence

Quotes serve as concrete evidence to support claims. In academic and professional writing, they validate points made, offering readers a basis to trust the information presented.


2.3. Conveying Emotions and Perspectives

Quotes can encapsulate emotions and perspectives succinctly. They allow writers to express complex feelings or viewpoints through the words of others, often more eloquently than paraphrasing.


3. Types of Quotes

3.1. Direct Quotes

Direct quotes involve copying the exact words from a source, enclosed in quotation marks. They are used when the original wording is significant or particularly well-expressed.


3.2. Indirect Quotes (Paraphrasing)

Indirect quotes restate the original message in your own words. While not enclosed in quotation marks, they still require proper attribution to the original source.


3.3. Block Quotes

Block quotes are lengthy direct quotations, formatted as a separate block of text. They are typically used for quotes exceeding a certain length, varying by citation style. For instance, in APA style, quotes longer than 40 words are formatted as block quotes.



4. Proper Usage of Quotes


4.1. Contextual Relevance

Ensure that the quote you choose is relevant to the topic and adds value to your content. Avoid inserting quotes solely for decorative purposes.


4.2. Integration into Your Writing

Seamlessly integrate quotes into your writing. Introduce them appropriately and follow up with analysis or commentary to connect them to your main points.


4.3. Attribution and Citation

Always attribute quotes to their original authors and provide proper citations according to the required style guide (APA, MLA, Chicago, etc.).


5. Common Mistakes to Avoid


5.1. Overusing Quotes

Relying too heavily on quotes can overshadow your voice. Use them sparingly to support your arguments, not replace them.


5.2. Lack of Analysis

Presenting a quote without analysis or explanation can leave readers questioning its relevance. Always follow up with your interpretation or discussion.


5.3. Misquoting or Taking Out of Context

Ensure that quotes are accurate and not taken out of context, as this can mislead readers and undermine your credibility.



6. Quotes in Different Contexts


6.1. Academic Writing

In academic writing, quotes are used to support arguments, provide evidence, and engage with existing literature. Proper citation is crucial to avoid plagiarism.


6.2. Journalism

Journalists use quotes to provide firsthand accounts, add authenticity, and present multiple perspectives within a story.


6.3. Literature and Creative Writing

In literature, quotes can be used to convey character voices, themes, and stylistic elements. They enrich narratives and provide depth to storytelling.



7. Punctuation and Formatting


Understanding the correct punctuation and formatting of quotes is essential:


Quotation Marks: Always enclose direct quotes within quotation marks.


Punctuation Placement: In American English, periods and commas are placed inside quotation marks, while colons and semicolons are placed outside.


Block Quotes: For longer quotes, format them as block quotes without quotation marks, and indent the entire block.



8. Ethical Considerations


Ethical use of quotes involves accurate representation, proper attribution, and respect for intellectual property. Misuse can lead to plagiarism, which carries serious academic and professional consequences.

9. Tools for Managing Quotes


Utilize tools like citation generators and plagiarism checkers to manage quotes effectively. These tools help ensure proper formatting and originality in your writing.



Conclusion


Quotes are invaluable in enriching content, providing evidence, and conveying complex ideas succinctly. When used appropriately, they enhance the quality and credibility of your writing. Always ensure relevance, proper integration, and ethical usage to maximize their impact.


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