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Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

-Peter Drucker

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Marketing Is Not Only

Peter Drucker

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Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

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Until We Can Manage Time, We Can Manage Nothing Else.

Do The Right Things Instead Of Trying To Do Everything Right.

The Leader Of The Past Was A Person Who Knew How To Tell. The Leader Of The Future Will Be A Person Who Knows How To Ask.

Keep Your Eye On The Task, Not On Yourself. The Task Matters, And You Are A Servant

Do Not Measure Your Life By Your Goals But What You Are Doing To Achieve Them.

Free Enterprise Cannot Be Justified As Being Good For Business. It Can Be Justified Only As Being Good For Society.

Your First And Foremost Job As A Leader Is To Take Charge Of Your Own Energy And Then Help To Orchestrate The Energy Of Those Around You.

Business Is Society's Change Agent.

Education Gives You Neither Experience Nor Wisdom.

When A Resource Is Scarce, You Increase Its Yield.

Unless Commitment Is Made, There Are Only Promises And Hopes... But No Plans.

Keeping Promises

Accept The Fact That We Have To Treat Almost Anybody As A Volunteer.

If "socialism" Is Defined As "ownership Of The Means Of Production"--and This Is Both The Orthodox And The Only Rigorous Definition--then The United States Is The First Truly Socialist Country.

Socialist Countries

The Computer Actually May Have Aggravated Management's Degenerative Tendency To Focus Inward On Costs.

Our Job In Life Is To Make A Positive Difference, Not Prove We're Right.

Knowledge Has Become The Key Resource Of The World Economy.

Fascism Is The Result Of The Collapse Of Europe's Spiritual And Social Order... Catastrophes Broke Through The Everyday Routine Which Makes Men Accept Existing Forms, Institutions And Tenets As Unalterable Natural Laws. They Suddenly Exposed The Vacuum Behind The Facade Of Society.

Systematic Decision Review Also Shows Executives Their Own Weaknesses, Particularly The Areas In Which They Are Simply Incompetent. In These Areas, Smart Executives Don't Make Decisions Or Take Actions. They Delegate.

There Is Every Indication That The Period Ahead Will Be An Innovative One, One Of Rapid Change In Technology , Society , Economy , And Institutions .

As A Manager You're Paid To Be Uncomfortable. If You're Comfortable, It's A Sure Sign You're Doing Things Wrong.

Whenever Anything Is Being Accomplished, It Is Being Done, I Have Learned, By A Monomaniac With A Mission.

Now That Knowledge Is Taking The Place Of Capital As The Driving Force In Organizations Worldwide, It Is All Too Easy To Confuse Data With Knowledge And Information Technology With Information.

[entrepreneurship] Is By No Means Hunch Or Gamble. But It Also Is Not Precisely Science. Rather, It Is Judgment.

Entrepreneurship

The Single Minded Ones, The Monomaniacs, Are The Only True Achievers

Marketing Is The Distinguishing, Unique Function Of The Business.

The Individual Needs The Return To Spiritual Values, For He Can Survive In The Present Human Situation Only By Reaffirming That Man Is Not Just A Biological And Psychological Being But Also A Spiritual Being, That Is Creature, And Existing For The Purposes Of His Creator And Subject To Him.

Innovation Is The Specific Instrument Of Entrepreneurship. The Act That Endows Resources With A New Capacity To Create Wealth.

Systematic Change Requires A Willingness To Look On Change As An Opportunity.

The Knowledge We Now Consider Knowledge Proves Itself In Action. What We Now Mean By Knowledge Is Information Effective In Action, Information Focused On Results. Results Are Outside The Person, In Society And Economy, Or In The Advancement Of Knowledge Itself. To Accomplish Anything This Knowledge Has To Be Highly Specialized.

In The Managerial Organization, The Top People Sit In Judgment; In The Innovative Organization It Is Their Job To Encourage Ideas, No Matter How Unripe Or Crude.

"value Added" Is A Meaningless Concept For A Retail Business , For A Bank, For A Life Insurance Company, And For Any Other Business Which Is Not Primarily Engaged In Manufacturing.

Insurance Companies

Most Innovators Are Successful To The Extent To Which They Define Risks And Confine Them.

Making Good Decisions Is A Crucial Skill At Every Level.

Time Is The Scarcest Resource.

Knowledge Has Become The Key Economic Resource And The Dominant-and Perhaps Even The Only-source Of Competitive Advantage.

To Be A Manager Requires More Than A Title, A Big Office, And Other Outward Symbols Of Rank. It Requires Competence And Performance Of A High Order.

The Fewer Data Needed, The Better The Information. And An Overload Of Information, That Is, Anything Much Beyond What Is Truly Needed, Leads To Information Blackout. It Does Not Enrich, But Impoverishes.

Success In The Knowledge Economy Comes To Those Who Know Themselves - Their Strengths, Their Values, And How They Best Perform.

The Rule Should Be To Minimize The Need For People To Get Together To Accomplish Anything.

Focus On Opportunities, Not Problems.

The Better A Man Is The More Mistakes Will He Make – For The More New Things He Will Try.

Management And Entrepreneurship Are Only Two Different Dimensions Of The Same Task. An Entrepreneur Who Does Not Learn How To Manage Will Not Last Long. A Management That Does Not Learn To Innovate Will Not Last Long.

A Manager's Task Is To Make The Strengths Of People Effective And Their Weakness Irrelevant - And That Applies Fully As Much To The Manager's Boss As It Applies To The Manager's Subordinates.

What Is The Major Problem? It Is Fundamentally The Confusion Between Effectiveness And Efficiency That Stands Between Doing The Right Things And Doing Things Right. There Is Surely Nothing Quite So Useless As Doing With Great Efficiency What Should Not Be Done At All.

Management Is About Human Beings. Its Task Is To Make People Capable Of Joint Performance, To Make Their Strengths Effective And Their Weaknesses Irrelevant.

The Only Industries That Function Well Are The Industries That Take Responsibility For Training. The Japanese, You Know, Assume That When You First Come To Work You Know Absolutely Nothing. School Isn't Preparation For Work And Never Was.

Work Is A Process, And Any Process Needs To Be Controlled. To Make Work Productive, Therefore, Requires Building The Appropriate Controls Into The Process Of Work.

To Arrive At The Definition Of The Problem He Must Begin By Finding The 'critical Factor'. This Is The Element (or Elements) In The Situation That Has To Be Changed Before Anything Else Can Be Changed, Moved, Acted Upon.

It Has Been Said, And Only Half In Jest, That A Tough, Professionally Led Union Is A Great Force For Improving Management Performance. It Forces The Manager To Think About What He Is Doing And To Be Able To Explain His Actions And Behavior.

Efficiency Is Doing Better What Is Already Being Done.

Tomorrow Always Arrives. It Is Always Different. And Even The Mightiest Company Is In Trouble If It Has Not Worked On The Future. Being Surprised By What Happens Is A Risk That Even The Largest And Richest Company Cannot Afford, And Even The Smallest Business Need Not Run.

Every Success Creates New Opportunities. So Does Every Failure.

New Opportunity

When Henry Ford Said, "the Customer Can Have A Car In Any Color As Long As It's Black," He Was Not Joking.

An Effective Executive Builds On Strengths - Their Own Strengths, The Strengths Of Superiors, Colleagues, Subordinates, And On The Strength Of The Situation.

Nothing Else, Perhaps, Distinguishes Effective Executives As Much As Their Tender Loving Care Of Time.

Time Management

The Customer Rarely Buys What The Business Thinks It Sells Him.

One Can Either Work Or Meet. One Cannot Do Both At The Same Time.

Organizations Are No Longer Built On Force, But On Trust.

The Purpose Of Information Is Not Knowledge. It Is Being Able To Take The Right Action.

We Have Tried To Substitute Mass For Purpose. We Have Tried To Regain Military Potency Of Defense By Making It Gigantic, Unwieldy, Complex. It Never Works.

Mother Teresa's Numerical Results Were Not Her Greatest Contribution. Instead, She Made The World-and Especially India-conscious Of Compassion.

Working With People Is Difficult, But Not Impossible.

If War Production Should Remain The Only Way Out Of A Long-term Depression, Industrial Society Would Be Reduced To The Choice Between Suicide Through Total War Or Suicide Through Total Depression.

There Is An Unbroken Chain Of Opposition To The Introduction Of Economic Freedom And To The Capitalist Autonomy Of The Economic Sphere... In Every Case The Opposition Could Only Be Overcome - Peacefully Or By Force - Because Of The Promise Of Capitalism To Establish Equality... That This Promise Was An Illusion We All Know.

The Job Of A Professional Manager Is Not To Like People. It Is Not To Change People. It Is To Put Their Strengths To Work.

The Single Most Important Thing To Remember About Any Enterprise Is That Results Exist Only On The Outside.the Result Of A Business Is A Satisfied Customer. The Result Of A Hospital Is A Satisfied Patient. The Result Of A School Is A Student Who Has Learned Something And Puts It To Work Ten Years Later. Inside An Enterprise There Are Only Costs.

Success? Odd As It Seems, You Will Achieve The Greates Results In Business And Career If You Drop The Word 'achievement' From Your Vocabulary And Replace It With 'contribution'.

There's No Such Thing As Knowledge Management; There Are Only Knowledgeable People. Information Only Becomes Knowledge In The Hands Of Someone Who Knows What To Do With It.

..there Is Need For A Person To Be Generally Educated. Otherwise You Shrivel Up Much Too Soon. Whether This Means Reading The Bible (i Read The New Testament Every Few Years) Or Reading The Great 19th Century Novelists (the Greatest And Shrewdest Judge Of People And Of Society Who Ever Lived), Or Classical Philosophy (which I Cannot Read-it Puts Me To Sleep Immediately), Or History (which Is Secondary). What Matters Is That The Knowledge Worker, By The Time He Or She Reaches Middle Age, Has Developed And Nourished A Human Being Rather Than A Tax Accountant Or A Hydraulic Engineer.

"the Area In Which The Executive First Encounters The Challenge Of Strength Is In Staffing. The Effective Executive Fills Positions And Promotes On The Basis Of What A Man Can Do. He Does Not Make Staffing Decisions To Minimize Weaknesses But To Maximize Strength."

Nothing Is Less Productive Than To Make More Efficient What Should Not Be Done At All.

Procrastination

Productive Life

There Is A Great Need For A New Approach, New Methods And New Tools In Teaching, Man's Oldest And Most Reactionary Craft. There Is Great Need For A Rapid Increase In The Productivity Of Learning. There Is, Above All, Great Need For Methods That Will Make The Teacher Effective And Multiply His Or Her Efforts And Competence. Teaching Is, In Fact, The Only Traditional Craft In Which We Have Not Yet Fashioned The Tools That Make An Ordinary Person Capable Of Superior Performance. In This Respect, Teaching Is Far Behind Medicine, Where The Tools First Became Available A Century Or More Ago.

The Next Thing To Be Said About What Long-range Planning Is Not, Is That It Does Not Deal With Future Decisions. It Deals With The Futurity Of Present Decisions. Decisions Exist Only In The Present. The Question That Faces The Long-range Planner Is Not What We Should Do Tomorrow.

Don't Take On Things You Don't Believe In And That You Yourself Are Not Good At. Learn To Say No. Effective Leaders Match The Objective Needs Of Their Company With The Subjective Competencies. As A Result, They Get An Enormous Amount Of Things Done Fast.

The Effective Executive Knows That It Is Easier To Raise The Performance Of One Leader Than It Is To Raise The Performance Of A Whole Mass. She Therefore Makes Sure She Puts Into The Leadership Position, Into The Standard-setting, The Performance-making Position The Person Who Has The Strength To Do The Outstanding Pacesetting Job. This Always Requires Focus On The One Strength Of A Person And Dismissal Of Weaknesses As Irrelevant Unless They Hamper The Full Deployment Of The Available Strength.

Adequacy Is The Enemy Of Excellence.

To Be Effective, Every Knowledge Worker, And Especially Every Executive, Therefore Needs To Dispose Of Time In Fairly Large Chunks. To Have Small Dribs And Drabs Of Time At His Disposal Will Not Be Sufficient Even If The Total Is An Impressive Number Of Hours.

Knowledge Workers

Conductors Do Not Know How The Oboe Does Its Work, But They Know What The Oboe Should Contribute.

Today Knowledge Has Power. It Controls Access To Opportunity And Advancement.

There Are Usually Half A Dozen Right Answers To What Needs To Be Done. Yet, Unless A Person Makes The Risky And Controversial Choice Of Only One, He Will Achieve Nothing.

The Race For Quality Has No Finish Line - So Technically, It's More Like A Death March. Efficiency Is Doing Things Right; Effectiveness Is Doing The Right Things.

We Will Have To Learn To Lead People Rather Then To Contain Them.

Customers Pay Only For What Is Of Use To Them And Gives Them Value. Nothing Else Constitutes Quality.

Leadership Is All About Getting Results.

To Satisfy The Customer Is The Mission And Purpose Of Every Business.

Teaching Is The Only Major Occupation Of Man For Which We Have Not Yet Developed Tools That Make An Average Person Capable Of Competence And Performance. In Teaching We Rely On The 'naturals,' The Ones Who Somehow Know How To Teach.

Work Is An Extension Of Personality. It Is Achievement. It Is One Of The Ways In Which A Person Defines Himself, Measures His Worth, And His Humanity.

The Most Serious Mistakes Are Not Being Made As A Result Of Wrong Answers. The True Dangerous Thing Is Asking The Wrong Question.

The Fruit Of Your Work Grows On Other People's Trees

Knowledge Has To Be Improved, Challenged, And Increased Constantly, Or It Vanishes.

The Manager Who Comes Up With The Right Solution To The Wrong Problem Is More Dangerous Than The Manager Who Comes Up With The Wrong Solution To The Right Problem.

Every Time You Do Something That Is Important, Write Down What You Expect Will Happen.

The Better A Man Is, The More Mistakes He Will Make, For The More New Things He Will Try. I Would Never Promote To A Top-level Job A Man Who Was Not Making Mistakes...otherwise He Is Sure To Be Mediocre.

Innovation Opportunities Do Not Come With The Tempest But With The Rustling Of The Breeze.

(waste = Loss): The First Rule Of Business Is To Survive And The Guiding Principle Of Business Economics Is Not The Maximisation Of Profit, It Is The Avoidance Of Loss

Guiding Principles

Innovative Efforts Should Never Report To Line Managers Charged With Responsibility For Ongoing Operations. The New Project Is An Infant And Will Remain One For The Foreseeable Future, And Infants Belong In The Nursery. The 'adults', That Is, The Executives In Charge Of Existing Businesses Or Products Will Have Neither The Time Nor Understanding For The Infant.

Management By Objective Works - If You Know The Objectives. Ninety Percent Of The Time You Don't.

The Critical Question Is Not "how Can I Achieve?" But "what Can I Contribute?"

Effective People Are Not Problem Minded; They're Opportunity-minded. They Feed Opportunities And Starve Problems. They Think Preventively.

Charisma Becomes The Undoing Of Leaders. It Makes Them Inflexible, Convinced Of Their Own Infallibility, Unable To Change

It Is Commonly Believed That Innovations Create Changes - But Few Ever Do. Successful Innovations Exploit Changes That Have Already Happened.

Our Most Important Education System Is In The Employees' Own Organization.

Top Management As A Function And As A Structure Was First Developed By Georg Von Siemens (1839-1901) In Germany Between 1870 And 1880, When He Designed And Built The Deutsche Bank And Made It, Within A Very Few Years, Into Continental Europe's Leading And Most Dynamic Financial Institution.

Erroneous Assumptions Can Be Disastrous.

Business Has Only Two Basic Functions - Marketing And Innovation.

I Have No Interest In Celebrities. If All The Superrich Disappeared, The World Economy Would Not Even Notice. The Superrich Are Irrelevant To The Economy.

Successful People Know They Need To Get Many Things Done-and Done Effectively. Therefore, They Concentrate Their Time And Energy On Doing One Thing At A Time-and On Doing First Things Firs.

One Cannot Manage Change. One Can Only Be Ahead Of It.

Succession Planning Often Results In The Selection Of A Weaker Representation Of Yourself.

For The Social Ecologist Language Is Not "communication." It Is Not Just "message." It Is Substance. It Is The Cement That Holds Humanity Together. It Creates Community And Communication. ...social Ecologists Need Not Be "great" Writers; But They Have To Be Respectful Writers, Caring Writers.

It Takes Far Less Energy To Move From First-rate Performance To Excellence Than It Does To Move From Incompetence To Mediocrity.

In The Political, The Social, The Economic, Even The Cultural Sphere, The Revolutions Of Our Time Have Been Revolutions "against" Rather Than Revolutions "for"... On The Whole Throughout This Period The Man--or Party--that Stood For Doing The Positive Has Usually Cut A Pathetic Figure; Well Meaning But Ineffectual, Civilized But Unrealistic, He Was Suspect Alike To [by Both] The Ultras Of Destruction And The Ultras Of Preservation And Restoration.

The Essence Of Management Is To Make Knowledge Productive.

Look Upon Every Obstacle As Part Payment Towards Your Success.

The Society Of Organizations Is New-only Seventy Years Ago Employees Were A Small Minority In Every Society.

Time Is The Scarcest Resource And Unless It Is Managed Nothing Else Can Be Managed.

When It Rains Manna From Heaven, Some People Put Up An Umbrella. Others Reach For A Big Spoon.

With Christianity, Freedom And Equality Became The Two Basic Concepts Of Europe; They Are Themselves Europe.

You Cannot Prevent A Major Catastrophe, But You Can Build An Organization That Is Battle-ready, Where People Trust One Another. In Military Training, The First Rule Is To Instill Soldiers With Trust In Their Officers - Because Without Trust, They Won't Fight.

The Only Real Difference Between One Organization And Another Is The Performance Of Its People.

Few Companies That Installed Computers To Reduce The Employment Of Clerks Have Realized Their Expectations... They Now Need More, And More Expensive Clerks Even Though They Call Them 'operators' Or 'programmers.'

The Great Challenge To Management Today Is To Make Productive The Tremendous New Resource, The Knowledge Worker. This, Rather Than The Productivity Of The Manual Worker, Is The Key To Economic Growth And Economic Performance In Today's Society.

Yet There Is Nothing More Dangerous Than To Be Premature In Exploiting A Change In Perception.

Without Institution There Is No Management. But Without Management There Is No Institution.

One Either Meets Or One Works.

When A Subject Becomes Totally Obsolete We Make It A Required Course.

You Can't Manage Knowledge.knowledge Is Between Two Ears And Only Between Two Ears.

No One Learns As Much About A Subject As One Who Is Forced To Teach It.

The Only Definition Of A Leader Is Someone Who Has Followers.

Fortunately Or Unfortunately, The One Predictable Thing In Any Organization Is The Crisis. That Always Comes. That's When You Do Depend On The Leader: The Job Of The Leader Is To Build An Organization That Is Battle-ready, That Has High Morale, That Knows How To Behave, That Trusts Itself, And Where People Trust One Another.

To Succeed In This New World, We Will Have To Learn, First, Who We Are. Few People, Even Highly Successful People, Can Answer The Questions, Do You Know What You're Good At? Do You Know What You Need To Learn So That You Get The Full Benefit Of Your Strengths? Few Have Even Asked Themselves These Questions.

The Postwar [wwii] Gi Bill Of Rights - And The Enthusiastic Response To It On The Part Of America's Veterans - Signaled The Shift To The Knowledge Society. Future Historians May Consider It The Most Important Event Of The Twentieth Century. We Are Clearly In The Midst Of This Transformation; Indeed, If History Is Any Guide, It Will Not Be Completed Until 2010 Or 2020. But Already It Has Changed The Political, Economic And Moral Landscape Of The World.

Important Events

People Who Don't Take Risks Generally Make About Two Big Mistakes A Year. People Who Do Take Risks Generally Make About Two Big Mistakes A Year.

There Are Two Types Of People In The Business Community: Those Who Produce Results And Those Who Give You Reasons Why They Didn't.

Defending Yesterday Is Far More Risky Than Making Tomorrow.

In Business School Classrooms They Construct Wonderful Models Of A Non- World.

No Single Piece Of Macroeconomic Advice Given By The Experts To Their Government Has Ever Had The Results Predicted.

If General Perception Changes From Seeing The Glass As 'half-full' To Seeing It As 'half Empty' There Are Major Innovative Opportunities.

The Young Knowledge Worker Whose Job Is Too Small To Challenge And Test His Abilities Either Leaves Or Declines Rapidly Into Premature Middle Age, Soured, Cynical, Unproductive.

What's Absolutely Unforgivable Is The Financial Benefit Top Management People Get For Laying Off People. There's No Excuse For It. No Justification. No Explanation. This Is Morally And Socially Unforgivable, And We'll Pay A Very Nasty Price.

The Correct Assumption Is That What Individuals Have Learned By Age Twenty-one Will Begin To Become Obsolete Five To Ten Years Later And Will Have To Be Replaced-or At Least Refurbished-by New Learning, New Skills, New Knowledge.

Communication Always Makes Demands. It Always Demands That The Recipient Become Somebody, Do Something, Believe Something. It Always Appeals To Motivation.

Decisions Exist Only In The Present.

You Must Accept That If The Computer Is A Tool, It Is The Job Of Tool User To Know What To Use It For.

The 1st Question The Effective Decision-maker Asks Is: 'is This A Generic Situation Or An Exception?'

Although He Reputedly Hated The Label Of 'guru', Peter Drucker Was, By Any Standards, The Greatest Management Guru The World Has Yet Seen. In 1996, The Mckinsey Quarterly Journal Described Him As The 'the One Guru To Whom Other Gurus Kowtow' And Robert Heller Described Him As 'the Greatest Man In The History Of Management', Praise Indeed For A Man Who Described Himself As 'just An Old Journalist'.

Strategic Management Is Not A Box Of Tricks Or A Bundle Of Techniques. It Is Analytical Thinking And Commitment Of Resources To Action. But Quantification Alone Is Not Planning. Some Of The Most Important Issues In Strategic Management Cannot Be Quantified At All.

My Greatest Strength As A Consultant Is To Be Ignorant And Ask A Few Questions.

Asking Questions

Ignorant Masses

Asking Too Many Questions

Knowledge Is Power, Which Is Why People Who Had It In The Past Often Tried To Make A Secret Of It. In Post-capitalism, Power Comes From Transmitting Information To Make It Productive, Not From Hiding It.

The First Organization Structure In The Modern West Was Laid Down In The Canon Law Of The Catholic Church Eight Hundred Years Ago.

Far Too Much Reorganization Goes On All The Time. Organizitis Is Like A Spastic Colon.

It Does Not Follow From The Separation Of Planning And Doing In The Analysis Of Work That The Planner And The Doer Should Be Two Different People. It Does Not Follow That The Industrial World Should Be Divided Into Two Classes Of People: A Few Who Decide What Is To Be Done, Design The Job, Set The Pace, Rhythm And Motions, And Order Others About; And The Many Who Do What And As They Are Told.

There Is Nothing So Useless As Doing Efficiently That Which Should Not Be Done At All.

Spontaneity Is An Infinite Number Of Rehearsed Possibilities.

Don't Try To Innovate For The Future. Innovate For The Present!

By Themselves, Character And Integrity Do Not Accomplish Anything. But Their Absence Faults Everything Else.

Too Many Leaders Try To Do A Little Bit Of 25 Things And Get Nothing Done. They Are Very Popular Because They Always Say Yes. But They Get Nothing Done.

The Question That Faces The Strategic Decision Maker Is Not What His Organisation Should Do Tomorrow. It Is, What Do We Have To Do Today To Be Ready For An Uncertain Tomorrow?

Of Those Things That Would Make A Difference, Which Are Right For Me?

Making A Difference

No Organization Can Depend On Genius; The Supply Is Always Scarce And Unreliable. It Is The Test Of An Organization To Make Ordinary People Perform Better Than They Seem Capable Of, To Bring Out Whatever Strength There Is In Its Members, And To Use Each Person's Strength To Help All The Other Members Perform.

The Worker's Effectiveness Is Determined Largely By The Way He Is Being Managed.

The Three Most Charismatic Leaders In This Century Inflicted More Suffering On The Human Race Than Almost Any Trio In History: Hitler, Stalin, And Mao. What Matters Is Not The Leader's Charisma. What Matters Is The Leader's Mission.

The Best Way To Predict The Future Is To Create It.

Marketing And Innovation Produce Results; All The Rest Are Costs.

You Can't Manage What You Don't Measure.

Never Ask Who's Right. Start Out By Asking What Is Right. And You Find That Out By Listening To Dissenting, Disagreeing Opinions.

The Need To Manage Oneself Is Creating A Revolution In Human Affairs.

It Is Better To Pick The Wrong Priority Than None At All.

Managing Innovation Will Increasingly Become A Challenge To Management, And Especially To Top Management, And A Touchstone Of Its Competence.

I'm Better About Things Than About People. I'm More Interested In People, But I'm Better At Ideas.

Inside An Organization There Are Only Cost Centers. The Only Profit Center Is A Customer Whose Check Has Not Bounced.

The Really Important Things Are Said Over Cocktails And Are Never Done.

The Computer Is A Moron.

An Employer Has No Business With A Man's Personality... The Task Is Not To Change Personality, But To Enable A Person To Achieve And To Perform.

The Most Important Contribution Management Needs To Make In The 21st Century Is ... To Increase The Productivity Of Knowledge Work And The Knowledge Worker

Knowledge Workers

During Periods Of Discontinuous, Abrupt Change, The Essence Of Adaptation Involves A Keen Sensitivity To What Should Be Abandoned - Not What Should Be Changed Or Introduced. A Willingness To Depart From The Familiar Has Distinct Survival Value.

Society, Community, Family Are All Conserving Institutions. They Try To Maintain Stability And To Prevent, Or At Least Slow Down, Change. But The Organization Of The Post-capitalist Society Of Organizations Is A Destabilizer. Because Its Function Is To Put Knowledge To Work - On Tools, Processes, And Products; On Work; On Knowledge Itself - It Must Be Organized For Constant Change.

We Always Remember Best The Irrelevant.

Culture Eats Christianity For Breakfast.

Every Three Or Four Years I Pick A New Subject. It May Be Japanese Art; It May Be Economics. Three Years Of Study Are By No Means Enough To Master A Subject But They Are Enough To Understand It. So For More Than 60 Years I Have Kept Studying One Subject At A Time.

Every Organization Must Be Prepared To Abandon Everything It Does To Survive In The Future.

Some Of The Best Business And Nonprofit Ceos I've Worked With Over A Sixty-five-year Consulting Career Were Not Stereotypical Leaders. They Were All Over The Map In Terms Of Their Personalities, Attitudes, Values, Strengths, And Weaknesses.

Ideas Are Cheap And Abundant; What Is Of Value Is The Effective Placement Of Those Ideas Into Situations That Develop Into Action.

They Wrongly Believe That Good Intentions Move Mountains. Bulldozers Move Mountains. But There Are Exceptions.

It Is Easier To Raise The Performance Of One Leader Than It Is To Raise The Performance Of A Whole Mass.

I Would Hope That American Managers-indeed, Managers Worldwide-continue To Appreciate What I Have Been Saying Almost From Day One: That Management Is So Much More Than Exercising Rank And Privilege, That It Is Much More Than "making Deals." Management Affects People And Their Lives.

The Basic Economic Resource - The Means Of Production - Is No Longer Capital, Nor Natural Resources, Nor Labor. It Is And Will Be Knowledge.

Trees Die From The Top”. No One Should Ever Become A Strategist Unless He Or She Is Willing To Have His Or Her Character Serve As A Model For Subordinates

If You're Not Living Life On The Edge, You're Taking Up Too Much Space. The Best Way To Predict The Future Is To Create It.

That The Government's Power Under The Taft-hartley Act To Stop A Strike By Injunction So Clearly Strengthens The Hand Of The Employer-even Though It Is Used Only When A Strike Threatens The National Health, Welfare, Or Safety-is A Grave Blemish And Explains Much Of Union Resistance To The Act.

An Institution Which Is Financed By A Budget - Or Which Enjoys A Monopoly Which The Customer Cannot Escape - Is Rewarded For What It Deserves Rather Than What It Earns. It Is Paid For 'good Intentions' And 'programs'. It Is Paid For Not Alienating Important Constituents Rather Than Satisfying Any One Group. It Is Misdirected By The Way It Is Being Paid Into Defining Performance And Results As What Will Produce The Budget Rather Than As What Will Produce Contribution.

Since We Live In An Age Of Innovation, A Practical Education Must Prepare A Man For Work That Does Not Yet Exist And Cannot Yet Be Clearly Defined.

Knowledge Applied Is Productivity.

All Earlier Pluralist Societies Destroyed Themselves Because No One Took Care Of The Common Good. They Abounded In Communities But Could Not Sustain Community, Let Alone Create It.

Economists Think The Poor Need Them To Tell Them That They Are Poor.

Knowledge Is The Source Of Wealth. Applied To Tasks We Already Know, It Becomes Productivity. Applied To Tasks That Are New, It Becomes Innovation.

I Have Been Saying For Many Years That We Are Using The Word 'guru' Only Because 'charlatan' Is Too Long To Fit Into A Headline.

This Society In Which Knowledge Workers Dominate Is In Danger Of A New "class Conflict" Between The Large Minority Of Knowledge Workers And The Majority Of Workers Who Will Make Their Livings Through Traditional Ways, Either By Manual Work... Or By Service Work. The Productivity Of Knowledge Work - Still Abysmally Low - Will Predictably Become The Economic Challenge Of The Knowledge Society. On It Will Depend The Ability Of The Knowledge Society To Give Decent Incomes, And With Them Dignity And Status, To Non Knowledge People.

Strong People Have Strong Weaknesses.

Economists Talk About Profit Motive, But Nothing Motivates Modern Man More Than A Chance To Avoid Taxes!

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