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Look, I Think That When We Started Virgin Atlantic 30 Years Ago, We Had One 747 Competing With The Airlines That Had An Average Of 300 Planes Each. Every Single One Of Those Have Gone Bankrupt Because They Didn't Have Customer Service. They Had Might, But They Didn't Have Customer Service, So Customer Service Is Everything In The End.

-Richard Branson

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Look, I Think That

Richard Branson

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Look, I Think That When We Started Virgin Atlantic 30 Years Ago, We Had One 747 Competing With The Airlines That Had An Average Of 300 Planes Each. Every Single One Of Those Have Gone Bankrupt Because They Didn't Have Customer Service. They Had Might, But They Didn't Have Customer Service, So Customer Service Is Everything In The End.

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Every Success Story Is A Tale Of Constant Adaption, Revision And Change. A Company That Stands Still Will Soon Be Forgotten. Trying To Provoke Positive Change Is A Principle We've Embedded Across The Virgin Family For More Than Four Decades.

Confidence Breeds Confidence And Negativity Breeds Negativity. Treat Those Around You With Respect And Dignity And They Will Thrive.

Whenever I See People Getting A Bad Deal I Want To Step In And Do Something About It. Of Course, This Is Not Pure Altruism - There's A Profit To Be Made Too.

Nothing Else Even Comes Close.

I Definitely Go On Gut Instinct But It Has Always Had The Back Up Of Research And Information.

The Quickest Way To Become A Millionaire In The Airline Business Is To Start Out As A Billionaire.

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So I've Seen Life As One Long Learning Process.

One Thing Is Certain In Business: You Will Make Mistakes. When You Are Pushing The Boundaries, Mistakes Are Inevitable-how You React Is Important.

Only A Fool Never Changes His Mind.

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Engage Your Emotions At Work. Your Instincts And Emotions Are There To Help You.

If You Love What You Do And If You Believe In What You Do, Others Will Share Your Enthusiasm. Passionate People Find Their Way To The Virgin Group, And When They Do, We Snap Them Up And Try To Keep Them Within The Family.

To Have Created One Of The Most Respected Companies In The World. Not Necessarily The Biggest.

We, We - As I Say, We Go In And Shake Up Other Industries And I Think, You Know, We Do It Differently And I Think That Industries Are Not Quite The Same As A Result Of Virgin Attacking The Market.

The Balloons Only Have One Life And The Only Way Of Finding Out Whether They Work Is To Attempt To Fly Around The World.

Finding The One

Avoid Litigations. They Are Expensive And Consume Loads Of Time But If You Have Got A Good Case And A Better Chance Of Winning; Then Fight It Out.

To Be A Real Entrepreneur You Always Have To Be Looking Forward. The Moment You Rest On Your Laurels Is The Moment Your Competition Overtakes You.

The Ability To Bounce Back After A Setback Is The Single Most Important Trait An Entrepreneurial Venture Can Possess.

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It's So Graceful To Be Blown By The Wind, To Go Where The Wind Takes You. Just Drifting Over Beautiful Rivers In A Balloon Is Perfect.

If Young People Do See Me As An Example (i'm Very Flattered If They Do!) I Hope It Is As Someone Who Will Go Out There And Live Life To The Full.

Listen To The Customer's Complaint And Act Fast.

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