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There Have Been Times When I Could Have Succumbed To Some Form Of Bribe, Or Could Have Had My Way By Offering One. But Ever Since That Night In Dover Prison I Have Never Been Tempted To Break My Vow.. My Parents Always Drummed Into Me That All You Have Life Is Your Reputation: You May Be Very Rich, But If You Lose Your Good Name You'll Never Be Happy.

-Richard Branson

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There Have Been Times

Richard Branson

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There Have Been Times When I Could Have Succumbed To Some Form Of Bribe, Or Could Have Had My Way By Offering One. But Ever Since That Night In Dover Prison I Have Never Been Tempted To Break My Vow.. My Parents Always Drummed Into Me That All You Have Life Is Your Reputation: You May Be Very Rich, But If You Lose Your Good Name You'll Never Be Happy.

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I Suspect In Most Companies, The Public Relations Person Is Down At No. 20 In The Pecking Order. But Here, He Is Fighting Incredibly Important Battles. If A Negative Story Starts Running Away With Itself In The Press And Is Not Dealt With Fast, It Can Badly Damage The Brand, And So We Put Enormous Weight On Our Pr People.

To Be Successful, You Have To Be Out There, You Have To Hit The Ground Running, And If You Have A Good Team Around You And More Than A Fair Share Of Luck, You Might Make Something Happen. But You Certainly Can't Guarantee It Just By Following Someone Else's Formula.

I've Been In Africa, And I've Been To Hospitals Of Africa, And They're Not Hospitals, They're Places Where People Go To Die. And Rows And Rows And Rows Of People Just Dying And The Waiting Rooms Of The Hospitals Are Full Of People Waiting To Get Into The Beds Of The People Who Died The Night Before, And They're Dying From Unnecessary Diseases.

Whether We're Fighting Climate Change Or Going To Space, Everything Is Moved Forward By Computers, And We Don't Have Enough People Who Can Code. Teaching Young People To Code Early On Can Help Build Skills And Confidence And Energize The Classroom With Learning-by-doing Opportunities. I Learned How To Fly A Hot Air Balloon When I Was 30,000 Feet Up And My Life Was In The Balance: You Can Learn Skills At Any Age But Why Wait When We Can Teach Everyone To Code Now!

Setting Customer Expectations At A Level That Is Aligned With Consistently Deliverable Levels Of Customer Service Requires That Your Whole Staff, From Product Development To Marketing, Works In Harmony With Your Brand Image.

Money Is For Making Things Happen.

You Need Lucky Breaks To Be Successful.

I'm A Great Believer In Life To Saying Yes And Not Saying No, And Hopefully Making People Smile And Just Having Fun In Life.

I’ve Always Had A Soft Spot For Dreamers – Not Those Who Waste Their Time Thinking ‘what If’ But The Ones Who Look To The Sky And Say ‘why Can’t I Shoot For The Moon?’

As Men, We All Have Something To Give. We All Have The Power To Do Our Own Part To Stop The Global Pandemic Of Violence Against Women And Girls. It Is Holding Us All Back.

What Is A Business? It's Simply An Idea That Makes Someone Else's Life Better

Ideally, Since 80 Percent Of Your Life Is Spent Working, You Should Start Your Business Around Something That Is A Passion Of Yours

We'll Go Into Orbit. We'll Go To The Moon. This Business Has No Limits.

Universities Are Fantastic Places To Gain Knowledge On A Subject, Develop A Personal Network, Explore Your Character And Learn New Techniques To Approach Problems. I Do However Believe That There Is A Strong Argument For Students Who Have An Idea They Are Passionate About To Just Try And Turn It Into A Reality. I Fell Into This Category And I Don't Regret Not Going To University.

And From, You Know, Small Ideas, Bigger Ideas Emerge. So We're Starting With Suborbital Space Flights And We'll Then Go Into Orbital Space Flights And, You Know, Maybe One Day We'll Send People On A One-way Voyage Into The Depths Of Space As Per The Science Fiction Trips.

To Me, Business Isn't About Wearing Suits Or Pleasing Stockholders. It's About Being True To Yourself, Your Ideas And Focusing On The Essentials.

One Key To Entrepreneurial Success Is To Get A Great Group Of People Around You Who Believe In Your Idea.

It's Incredible To Get People To Turn Out Right In The Middle Of No Where.

And Obviously, From Our Own Personal Point Of View, The Principal Challenge Is A Personal Challenge.

Every Single Astronaut Who Has Come Back From Space Comes Back Determined To Do More To Protect It.

I Read A Fair Amount [of Science Fiction], And You Know It Was Certainly Inspirational. I Have To Pinch Myself To Think That We Might Be Able To Make Some Of [what I've Read In Science Fiction Books] Come True.

My Biggest Motivation? Just To Keep Challenging Myself

I Prefer To Have A Great Time And To Keep My Wits About Me.

When I Was 15, I Left School To Start A Magazine, And It Became A Success Because I Wouldn't Take No For An Answer. I Remember Banging On James Baldwin's Door To Ask For An Interview When He Came To England. Then I Got Jean-paul Sartre's Home Phone Number And Asked Him To Contribute. If I'd Been 30, He Might Have Said No, But I Was A 15-year-old With Passion And He Was Charmed. Making Money Was Always Just A Side Product Of Having A Good Time And Creating Things Nobody'd Seen Before.

I Just Kind Of Dive In If I Think I Can Create Something That Will Make A Difference And Then Try To Get The Numbers To Stack Up After The Event. So Most Of The Things I've Done I Would Not Have Done If I'd Have Asked The Accountants To Look At Them Before.

I Am Passionate About Many Things But Conserving Our Planet And Its Species Is A High Priority Of Mine.

Global Warming Is Another Big Area That We Need To Get On Top Of. And Diseases In Africa, Which We're Also Working On And Seeing If We Can Make A Difference On. And There Are Lots Of Issues That Governments Seem To Be Blind About.

If I'm Setting Up A New Business I'll Spend Three Or Four Months Learning Everything There Is About That Business, Everything There Is About That Subject And Then I Will Find Good People To Run It On A Day-to-day Basis, But Whilst They're Running It At Least I Know What They're Talking About When They Come Back To Me.

Starting A Business Is A Huge Amount Of Hard Work... You Had Better Enjoy It.

My Very First Venture Was A National Student Magazine To Try To Campaign Against The [vietnam] War. And So I Wanted To Be An Editor. I Wanted To Bring The Magazine Out. And In Order For The Magazine To Survive I Had To Worry About The Printing And The Paper Manufacturing And The Distribution. And, You Know, I Had To Try To, At The End Of The Year, Have More Money Coming In Than Going Out.

If You Can Run One Business Well, You Can Run Any Business Well.

I Want Virgin To Be As Well-known Around The World As Coca-cola.

Look For The Best In People To Build A Fantastic Team

Self Improvement

Having A Good Network Can Be Invaluable. It Opens Doors For You And Allows You To Enter Into Opportunities That Are Beneficial To Your Business.

So Unlike Having To Convert, You Know, All The Cars' Or All The Lorries' Petrol Stations, Once You've Actually Got The Clean Fuels, It's Relatively Easy To, You Know, Get It To The Airplanes.

When People Screw Up, Give Them A Second Chance.

One Night, I Was Chatting With A Group Of 16-year-old Girls Over A Few Drinks About A Name For The Record Store ... A Bunch Of Ideas Were Bounced Around, Then, As We Were All New To Business, Someone Suggested Virgin. It Smacked Of New And Fresh And At The Time The Word Was Still Slightly Risqué, So, Thinking It Would Be An Attention-grabber, We Went With It.

Most Entrepreneurs Are Not Doing It For Financial Motives In The First Place. They're Just People Who Love Creating.

I Am Impressed With Just The Enthusiasm For Life And The Fact That Some Of These People Are In Their 80's, Even 90's, And They're Absolutely Determined To Get Out There And Make A Difference.

You Know I Think If The People Who Work For A Business Are Proud Of The Business They Work For, They'll Work That Much Harder, And Therefore, I Think Turning Your Business Into A Real Force For Good Is Good Business Sense As Well.

I've Never Sued Anybody, Though There Have Been One Or Two Occasions I've Wanted To Strangle One Or Two People.

The Balloons Only Have One Life And The Only Way Of Finding Out Whether They Work Is To Attempt To Fly Around The World.

Finding The One

I Think Business Leaders All Over The World Should Not Just Think Of How We Can Make Lots Of Money, Which Is Fine, But To Take Some Of The Problems In The World And Get Out There And Tackle Them Using Business. I Think That If Businesses Do That We Can Get On Top Of These Problems.

Only A Fool Never Changes His Mind.

Screw It, Let's Do It - Just Get On With It And Do It

Self Improvement

You Shouldn't Be Looking For People Slipping Up, You Should Be Looking For All The Good Things People Do And Praising Those.

Quality Brands Never Go Bankrupt.

If Young People Do See Me As An Example (i'm Very Flattered If They Do!) I Hope It Is As Someone Who Will Go Out There And Live Life To The Full.

To Be A Great Leader, You Must Be A Great Listener

Self Improvement

I Am Constantly Pushing Myself And My Own Expectations And Have Always Found That I've Always Come Out Better For It. Fear Is Human Nature, But Turning Fear Into Opportunity Is What Will Make A Difference. I Would Much Rather Look Back At My Life Saying "i Can't Believe I Did That," Than, "what If I Had Done That?"

I Have Had Fun Running All Of The Virgin Businesses, So I Never See A Setback As A Bad Experience; It Is Just A Learning Curve.

There's No Other Way To Find Out Whether Or Not You'll Be Successful Other Than Just Doing It

Being Successful

Lavish Praise On People And People Will Flourish; Criticize People And They'll Shrivel Up.

Publicity Is Absolutely Critical. A Good Pr Story Is Infinitely More Effective Than A Front Page Ad.

Clearly In The Eyes Of The Consumer; The Brand Has Not Been Diluted, But We Must Guard Against That Happening At All Costs.

Entrepreneurial

If People Are Jumping Down People's Throats All The Time, In The End, They'll Just Shrivel Up Like A Flower Shrivels Up That's Not Watered.

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Screw The Competition - Focus On Good Customer Service.

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As An Adventurer...i Try To Protect Against The Downside. I Make Sure I Have Covered As Many Eventualities As I Can. In The End, You Have To Take Calculated Risks; Otherwise You're Going To Sit In Mothballs All Day And Do Nothing.

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Every Business, Like A Painting, Operates According To Its Own Rules. There Are Many Ways To Run A Successful Company. What Works Once May Never Work Again. What Everyone Tells You Never To Do May Just Work, Once.

I Wanted To Be An Editor Or A Journalist, I Wasn't Really Interested In Being An Entrepreneur, But I Soon Found I Had To Become An Entrepreneur In Order To Keep My Magazine Going.

The Extraordinary Thing About The Record Industry Is How Success Can Take Off Without Warning.

Extraordinary Things

I Love The Freedom Of Movement That My Phone Gives Me. That Has Definitely Transformed My Life.

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A Little Humour Is Good For The Soul - Regardless Of How Old You May Be.

Screw It, Just Do It!

Fun Is One Of The Most Important - And Underrated - Ingredients In Any Successful Venture. If You're Not Having Fun, Then It's Probably Time To Call It Quits And Try Something Else.

I Believe A Great Company, Whether Improving A Sector Or Creating A New One, Needs To Have An Excellent Product Or Service At Its Core; Needs Strong Management To Execute The Plan And A Good Brand To Give It The Edge Over Its Competitors. Providing Quality Service, Combined With Value For Money And In An Innovative Way Ensures You Offer Real Value - And Finally To Be Responsible To Society And The Planet.

...making Profits Is Important Because It Keeps All Our People In Jobs And, You Know, It Keeps What We - What We've Created Going, But, You Know, What We're - What I Get My - What I'm Proud About Doing Is Creating Companies Which We're Really Proud Of, You Know, Which We Can Really Be Proud Of And A Byproduct Of That Hopefully Will Be That They'll Be Profitable And Be Able To Pay The Bills.

I'm Hopeful That After Iraq, Those In Charge Will Think Twice About Taking Us Down That Route Again.

It's Clear That It Is In The Best Interest Of Business To Be Part Of The Conservation, Along With Governments And Civil Society.

The Ability To Bounce Back After A Setback Is The Single Most Important Trait An Entrepreneurial Venture Can Possess.

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If People Are Crazy Enough To Dare, Impossible Things Happen.

Impossible Things

Every Success Story Is A Tale Of Constant Adaption, Revision And Change.

Through The Right People Focusing On The Right Things, We Can, In Time, Get On Top Of A Lot If Not Most Of The Problems Of This World. And That's What A Number Of Us Are Trying To Do.

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It Is Only By Being Bold That You Get Anywhere. If You Are A Risk-taker, Then The Art Is To Protect The Downside.

I Have Never Had An Office That I Work Out Of And Work Has Become Intertwined With My Personal Life.

I Am Convinced That Companies Should Put Staff First, Customers Second And Shareholders Third - Ultimately That's In The Best Interest Of Customers And Shareholders.

I Am Always Working On The Go. I Have Never Had An Office That I Work Out Of And Work Has Become Intertwined With My Personal Life. Fortunately I Am Able To Work From My Home And Can Answer My E-mails In The Morning, Play Tennis Or Kitesurf In The Afternoon To Keep Fit And Have Meetings Or Phone Calls In Between.

I Think Bands Will Actually Make More Money Without Record Companies; A Much Bigger Share Of The Money Will Go To The Bands. You Won't Have Record Shops Taking 40 Percent Of The Money. You Won't Have Record Labels Taking 40 Percent Of The Money. So They Don't Have To Sell As Many Albums As They Used To In The Past. So It's Not Necessarily A Bad Thing If Record Companies Disappear.

My Number One Rule In Business, And In Life, Is To Enjoy What You Do. Running A Business Involves Long Hours And Hard Decisions; If You Don't Have The Passion To Keep You Going, Your Business Will More Than Likely Fail. If You Don't Enjoy What You Are Doing, Then You Shouldn't Be Doing It.

If You Want Swashbuckling Action In Your Life, Become An Entrepreneur And Give It A Go.

Business Has To Give People Enriching, Rewarding Lives...or It's Simply Not Worth Doing.

Being An Entrepreneur Simply Means Being Someone Who Wants To Make A Difference To Other People's Lives.

Dreaming Is One Of Humanity’s Greatest Gifts; It Champions Aspiration, Spurs Innovation, Leads To Change, And Propels The World Forward.

If You Spot An Opportunity And Are Really Excited By It, Throw Yourself Into It With Everything You've Got.

In The '80's My Gut Feeling Was That Airlines Were Crap. I Hated Spending Time On Planes. I Thought We Could Create The Kind Of Airline I'd Like. So We Got A Secondhand 747 And Gave It A Go.

Meet Regularly With Your Business Team And Brainstorm. Intricate Business Problems Are Mostly Resolved At Brainstorming Sessions.

Kite Surfing Is A Great Way Of Keeping Fit. Kiting Is Great Because You're Bouncing Over The Waves And You're Surfing The Waves. I Do Quite Long Kite Surfs-50 Miles In A Day.

Luck Is When Determination Meets Opportunity

Engage Your Emotions At Work. Your Instincts And Emotions Are There To Help You.

Don’t Just Play The Game – Change It For Good.

The First Thing To Look For When Searching For A Great Employee Is Somebody With A Personality That Fits With Your Company Culture. Most Skills Can Be Learned, But It Is Difficult To Train People On Their Personality.

We Went All The Way Down The Himalayan Chain For A Day And A Half. That Was Magnificent, Except The Chinese Told Us They Were Going To Shoot Us Down If We Came Out The Far End. So I Spent A Lot Of My Time Contacting Former Prime Minister Tony Blair Begging Him To Tell The Chinese We Were Coming In This Direction By Mistake And Could He Please Say We Have No Nasty Motives For Flying Into Their Territory.

Give Your Employees A Mission That Matches Their Ambitions. When You Challenge People, They Surprise You.

Communication: The Thing Humans Forgot When We Invented Words.

Remember The To-do List But Don't Forget The To-be List.

Succeeding In Business Is All About Making Connections

Succeeding In Business

Half The Art Of Ballooning Is To Make Your Crashes So Gentle That You Can Fool Yourself Into Calling Them Landings.

First And Foremost, Any Business Proposal I Like Must Sound Fun.

I Was A Risk-taker As A Young Man, And I Don't Regret It. I'm Not Adventurous In Quite The Same Way Now, But I Still Love The Challenge Of Testing Myself To The Limits, Flying Around The World, Or Seeing If I Can Be The First To Fly A Balloon Across The Atlantic, Or Trying To Take People Into Space At An Affordable Price In An Environmentally Friendly Way. I'll Be Going Into Space With Three Generations Of My Family!

I Think Business Needs To Have A Heart And To Have A Heart A Company Must Be More Than Just A Moneymaking Machine.

I Think That Marijuana Should Be Legalized. I Think The Only Reason It Isn't Legal Is Because Politicians Who Smoked It When They Were Young Men Or Young Women Just Don't Have The Courage When They Become Politicians To Legalize It.

I Think I've Learned That If You Have A House, You End Up Living In The Kitchen, So If You Have One Big Kitchen And Then Enough Bedrooms For Your Family, That's About All You Need For A Home.

Because I Don't See Virgin As A Company But As A Way Of Life And I Fully Enjoy It, I Don't Think I'll Ever Retire.

If A Chairman Of A Company Visits Seattle, That Chairman Should Take All The Staff Out In The Evening And Have A Few Drinks Together, Talk Together And Party Together And Not Be Embarrassed About The Staff Seeing The Weaker Side Of You.

If Somebody Offers You An Amazing Opportunity But You Are Not Sure You Can Do It, Say Yes-then Learn How To Do It Later!

We Had An Electrical Fault About 500 Miles Into The Trip And Lost More Than Half Our Fuel. We Had A Fire On The Roof. And Missed Los Angeles By 3,500 Miles At The End Of The Trip And Ending Up In The Arctic In A Snowstorm.

Success Comes From Listening To Your Customer.

If You Find Yourself Stuck In The Middle There Is Only One Way To Go, Forward.

Finding Yourself

I've Used The Phoenix Centrifuge To Replicate What The Body's Going To Go Through On The Flight Up. I've Also Done Some Gravity Tests With Zero-g [a Charter-flight Service In Arlington, Va., That Uses Modified Boeing 727s To Simulate Weightlessness], Which Went Great.

Consider Getting Smaller In Order To Get Bigger.

I Have Always Looked On My Businesses Not Just As Money-making Machines, But As Adventures That Can, I Hope, Make People Better Off.

Set Impossible Challenges. Then Catch Up With Them.

Talent Comes From Experience And Failure

Self Improvement

I Never Really Felt Secure Until I Was Well Into My 30s, Because Anytime I Had Success, I Would Invest In New Projects.

I Never Get The Accountants In Before I Start Up A Business. It's Done On Gut Feeling, Especially If I Can See That They Are Taking The Mickey Out Of The Consumer.

People Do Not Mind People Who Try Things And Fail. If You're A Good Entrepreneur, You're Not Going To Succeed In Every Single Thing You Try. You've Got To Try To Succeed At More Things Than Fail.

The Quickest Way To Become A Millionaire In The Airline Business Is To Start Out As A Billionaire.

Airline Business

I Think You Can Get Happiness Through Making A Real Difference In Other People's Lives By Setting Out To Make Other People's Lives Better And Setting Out To Right The Wrongs In The World.

I Know Enough To Know That No Man Is An Island.

The Way You Treat Your Employees Is The Way They Will Treat Your Customers

Employee Appreciation

To Have Created One Of The Most Respected Companies In The World. Not Necessarily The Biggest.

What Does The Name Virgin Mean? We Are A Company That Likes To Take On The Giants. In Too Many Businesses, These Giants Have Had Things Their Own Way. We Are Going To Have Fun Competing With Them.

Well, We Know That People In Australia Love The Idea Of Both Impulse And Virgin Blue Getting Up And Adding A Bit Of Competition, And It's Fun To Be Able To Deliver It.

Running A Business Is Making A Difference In People's Lives

First Of All, If You're Setting Up A New Company, You Want To Try To Find A Brand That Can Work On A Global Basis.

Coming Up With The Bucket List Is The Easy Part, But Ticking Off The List Is The Challenge. I Love A Good Challenge, Which Is Why I Strongly Advise Everyone To Come Up With A Bucket List. It Doesn't Have To Contain Out Of This World Tasks. But Once You Have Written Down The List, Screw It, Just Do It!

Space Travel Will Be Like Every Other Business. There Will Be Competitors. . . . Thirty Months From Now, I'm Confident We'll Be Flying People Into Space.

There Is No Greater Thing You Can Do With Your Life And Your Work Than Follow Your Passions – In A Way That Serves The World And You.

My People Are At The Core Of Everything I Do, And I Recognize The Importance Of Giving Them The Flexibility To Balance Work Around Their Personal Lives.

To Be Successful, You Have To Be Out There, You Have To Hit The Ground Running

Being Successful

Exploration Is A Wonderful Way To Open Our Eyes To The World, & To Truly See That Impossible Is Just A Word.

Conflicts Often Stem From A Couple Of Leaders On Both Sides That Are Badly Brought Up. They'd Rather Go To War Than Compromise. And In Business, You're Competing With Other Companies All The Time, But You Don't End Up Going To War With Each Other.

My Philosophy In Life Is That You Only Live Once. Live Life To Its Fullest.

You Only Live Once

Put Your Passions To Work To Make This World A Better Place.

It's Worrying To Think More Than Half The World's Population Lacks Internet Access And Therefore Lacks An Equal Opportunity To Improve Their Lives.

Internet Access

Spend More Time Smiling Than Frowning And More Time Praising Than Criticizing.

Train People Well Enough So They Can Leave, Treat Them Well Enough So They Don't Want To.

So I've Seen Life As One Long Learning Process. And If I See - You Know, If I Fly On Somebody Else's Airline And Find The Experience Is Not A Pleasant One, Which It Wasn't In - 21 Years Ago, Then I'd Think, Well, You Know, Maybe I Can Create The Kind Of Airline That I'd Like To Fly On.

And [we Hope To Sell] The Clean Fuels To Other Airlines. I Mean, The Exciting Thing About The Breakthrough With Clean Fuels For The Airline Industry Is There's Only 1,700 Pumps In The World That Fill Up The Airlines.

If You Get Your Face And Your Name Out There Enough, People Will Start To Recognize You.

I Felt Uneasy About Making The Rapid Decisions I Have Always Made, And Wondered Whether Every Decision Should Be Formally Ratified And Minuted At A Board Meeting.

All Of Us Have Just Got To Find That Time To Look After Our Bodies. That Helps Us Make Sure That Our Mind Is Sharp. I Know That When I'm Feeling Great And Really Fit, I Can Get In Three Or Four Hours More Of Really Productive Work.

Productive Work

I Never Went Into Business Just To Make Money - But I Found That If I Have Fun, The Money Will Come. I Often Ask Myself, Is My Work Fun And Does It Make Me Happy? I Believe That The Answer To That Is More Important Than Fame Or Fortune. If It Stops Being Fun, I Ask Why? If I Can't Fix It, I Stop Doing It.

Doing Good Is Good For Business.

Two Bricklayers Work Side By Side. The First Lays Bricks. The Second Builds Magnificent Cathedrals. Think Small Vs. Think Big.

Every Risk Is Worth Taking As Long As It's For A Good Cause, And Contributes To A Good Life.

When I Was Young, Every Time I Criticized Someone, My Mother Would Stand Me In Front Of The Mirror And Say: 'the Flaws You See In Others Are Actually A Reflection Of Yourself.' That Taught Me To Pay Close Attention When I Looked At Others.

We've Definitely Cracked The Technology. Now We're Just Trying To Be Able To Produce The Amount Of Fuels That We Need To Satisfy Our Own Needs And Then Other People's Needs.

My Definition Of Success? The More You Are Actively And Practically Engaged, The More Successful You Will Feel.

I've Obviously Been Born Fortunate. I Love People. I Enjoy Every Single Minute Of My Life.

A Business Is Simply An Idea To Make Other People's Lives Better.

We All Are Now Very Aware Of What A Connected World We Live In - Connected To Each Other And To The Earth That Gives Us Everything We Have. We Need All Countries And Companies To Step Up And Play Their Part - Setting Strong Goals, Having Clear Plans, And Openly Demonstrating Progress.

Virgin, Is How Good You Are With People. If You're - If You're Good With People And You've Got - You Know, And You Really Care, Genuinely Care About People Then I'm Sure We Could Find A Job For You At Virgin. I Think, You Know, That, You Know, That The Companies That Look After Their People Are The Companies That Do Really Well. I'm Sure We'd Like A Few Other Attributes, But That Would Be The Most Important One.

The Most Important Thing For Entrepreneurs Is Not To Be Put Off By Failure.

Important Things

Communicate Your Passion Clearly, Concisely And With Genuine Conviction.

Loyal Employees In Any Company Create Loyal Customers, Who In Turn Create Happy Shareholders.

Loyal Customers

Of Course, A Lot Of Businesses Want To Reach Students, So I Funded The Magazine By Selling Advertising. I Sold Something Like $8,000 Worth Of Advertising For The First Edition, And That Was In 1966. I Printed Up 50,000 Copies, And I Didn't Even Have To Charge For Them On The Newsstand Because My Costs Were Already Covered.

We Hope To Create Thousands Of Astronauts Over The Next Few Years And Bring Alive Their Dream Of Seeing The Majestic Beauty Of Our Planet From Above, The Stars In All Their Glory And The Amazing Sensations Of Weightlessness And Space Flight.

Take A Chance - It's The Best Way To Test Yourself, Have Fund And Push Boundaries.

We Love Formula One And Think Formula One's Great. But We Think Formula E Is Different. We Would Be Making A Big Mistake If We Tried To Compete With Formula One And Be Similar To Formula One, We Have To Be Radically Different To Formula One To Have A Chance Of Survival. I Don't Mean Survival By Beating Formula One But Co-existing Complimentary To Formula One.

You've Got One Go In Life, So Make The Most Of It.

The Time To Go Into A New Business Is When It’s Badly Run By Others.

Every Aspect Of Life Is Magnificent And Wonderful. It's So Important To Keep Fit And Healthy.

What Can You Do To Make A Difference? And Why Should You Do It? (...) The Scale Of One's Social Investments Doesn't Matter. What Matters Is That You Operate As A Force For Good At Every Scale Available To You.

Making A Difference

If You Don't Take Risks You Won't Achieve Anything.

The Truth Is This: The Earth Cannot Provide Enough Food And Fresh Water For 10 Billion People, Never Mind Homes, Never Mind Roads, Hospitals And Schools.

Dream Big And You Will Be Presented With The Opportunity To Lead The World On An Incredible Adventure.

I Think That You're Going To Get So Much More Out Of Life If You Just Say Yes At Every Opportunity.

All You Have In Life Is Your Reputation: You May Be Very Rich, But If You Lose Your Good Name, Then You'll Never Be Happy. The Thought Will Always Lurk At The Back Of Your Mind That People Don't Trust You.

I Have Always Been A Huge Believer In The Inestimable Value Good Mentoring Can Contribute To Any Nascent Business

If You Run Your Business Fairly; If You Treat People Well; If You Try To Move Your Business Into Areas That Are Making A Real Positive Difference To Other Peoples Lives; I Think You'll A. Have Much Pleasant Life, But B. I Think You'll Have A Much More Successful Business.

When You Are Making A Decision About How Best To Serve Your Customers, Your Own Experience Is Often A Better Guide Than A More Sophisticated Analysis Of The Market.

Money Is Only Interesting For What It Lets You Do And Create.

My Biggest Motivation? Just To Keep Challenging Myself. I See Life Almost Like One Long University Education That I Never Had - Everyday I'm Learning Something New.

Self Confidence

There Is No Point In Starting Your Own Business Unless You Do It Out Of A Sense Of Frustration.

I Like Challenges In Life And Pushing Myself Out Of My Comfort Zone.

Irreverence Ran On Both Sides Of Our Family...my Parents Brought Me Up To Think We Could All Change The World.

But The Majority Of Things That One Could Get Stressed About, They?re Not Worth Getting Stressed About.

I Can Honestly Say That I Have Never Gone Into Any Business Purely To Make Money. If That Is The Sole Motive Then I Believe You Are Better Off Not Doing It. A Business Has To Be Involving, It Has To Be Fun, And It Has To Exercise Your Creative Instincts.

The Key Is To Set Realistic Customer Expectations, And Then Not To Just Meet Them, But To Exceed Them - Preferably In Unexpected And Helpful Ways.

Loyal Customers

Brands Always Mean Something. If You Don't Define What The Brand Means, Your Competitors Will

Run Lean; Avoid Unnecessary Expenses.

If You Do Something For Fun And Create The Best Possible Product, Then The Profit Will Come.

Success Comes From Delegating, Risk-taking And Having A Good Team!

As A Leader Of People, You Have To Be A Great Listener, A Great Motivator, Be Very Good At Praising And Bringing Out The Best In People.

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