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Coming Up With The Bucket List Is The Easy Part, But Ticking Off The List Is The Challenge. I Love A Good Challenge, Which Is Why I Strongly Advise Everyone To Come Up With A Bucket List. It Doesn't Have To Contain Out Of This World Tasks. But Once You Have Written Down The List, Screw It, Just Do It!

-Richard Branson

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Coming Up With The

Richard Branson

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Coming Up With The Bucket List Is The Easy Part, But Ticking Off The List Is The Challenge. I Love A Good Challenge, Which Is Why I Strongly Advise Everyone To Come Up With A Bucket List. It Doesn't Have To Contain Out Of This World Tasks. But Once You Have Written Down The List, Screw It, Just Do It!

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When I Started Virgin From A Basement In West London, There Was No Great Plan Or Strategy. I Didn't Set Out To Build A Business Empire ... For Me, Building A Business Is All About Doing Something To Be Proud Of, Bringing Talented People Together And Creating Something That's Going To Make A Real Difference To Other People's Lives.

If You Want To Be A Millionaire, Start With A Billion Dollars And Launch A New Airline.

I'm Sure You Get The Best Out Of People If You Look For The Best In Them. People Don't Need To Be Told When They've Done Something Wrong - They Know It Without Having To Be Told.

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It's Incredible To Get People To Turn Out Right In The Middle Of No Where.

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The Best Advice I Ever Received? Simple: Have No Regrets.

I've Had To Create Companies That I Believe In 100%. These Are Companies I Feel Will Make A Genuine Difference. Then I Have To Be Willing To Find The Time Myself To Talk About Them, Promote Them And Market Them. I Don't Want To Spend My Life Doing Something That I'm Not Proud Of.

A Company Is Simply A Group Of People. And As A Leader Of People, You Have To Be A Great Listener, You Have To Be A Great Motivator, You Have To Be Very Good At Praising And Looking For The Best In People. People Are No Different From Flowers. If You Water Flowers, They Flourish. If You Praise People, They Flourish. That's A Critical Attribute Of A Leader.

And In The Process, We Have Come Up With Fuels - Algae-based Fuels, Isobutanol-based Fuels And Other Fuels - That We Think Will Power The Planes In The Future So That, You Know, By 2020 I Hope That Our Planes Will Be Powered On Fuels That Are Clean Fuels And Are Not Polluting The Environment So That We'll Have A Green Airline And An Airline That Actually Has Fuels That Will Be Hopefully Cheaper Than The Dirty Fuels Of The Past. So [we're] Doing Good And Also Turning A Profit At The Same Time.

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I Rely Far More On Gut Instinct Than Researching Huge Amounts Of Statistics.

It's Clear That It Is In The Best Interest Of Business To Be Part Of The Conservation, Along With Governments And Civil Society.

What Can You Do To Make A Difference? And Why Should You Do It? (...) The Scale Of One's Social Investments Doesn't Matter. What Matters Is That You Operate As A Force For Good At Every Scale Available To You.

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Don't Think What's The Cheapest Way To Do It Or What's The Fastest Way To Do It. Think What's The Most Amazing Way To Do It.

Starting A Business Is A Huge Amount Of Hard Work... You Had Better Enjoy It.

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Good Brands Reflect The Histories Of The Time And The Group Of People That Made Them. They Can Not Be Copied. They Can Not Be Recycled.

We Spend Most Of Our Lives Working. So Why Do So Few People Have A Good Time Doing It?

Colleagues Should Take Care Of Each Other, Have Fun, Celebrate Success, Learn By Failure, Look For Reasons To Praise Not To Criticize, Communicate Freely And Respect Each Other.

I Think The Thing About Capitalism Is It's An Evil Necessity, Capitalism. Communism Has Been Tried And Failed, And Socialism, That Doesn't Work Very Well. Capitalism Works, But The Problem About Capitalism Is It Does Mean That A Few Individuals Become Very Wealthy. Therefore, I Think Those Individuals Have Enormous Responsibility To Redistribute That Wealth Either By Creating New Businesses Or Creating New Jobs And Making Sure That Money Just Doesn't Lie In A Bank Account For Future Generations.

For A Successful Entrepreneur It Can Mean Extreme Wealth. But With Extreme Wealth Comes Extreme Responsibility. And The Responsibility For Me Is To Invest In Creating New Businesses, Create Jobs, Employ People, And To Put Money Aside To Tackle Issues Where We Can Make A Difference.

Respect Is How To Treat Everyone, Not Just Those You Want To Impress.

I Moved Into A Nice Houseboat In Little Venice When I Was 15 Years Old. I Found A Girlfriend Called Monday And A Houseboat Called Friday, So I Had The Week Sewn Up.

If You Don’t Enjoy It, Don’t Do It. You Must Love What You Do.

If You're Hurt, Lick Your Wounds And Get Up Again. If You've Given It Your Absolute Best, It's Time To Move Forward.

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On Conflicts, Generally Speaking, The World Is A Hell Of A Lot Better To Live In Today Than It Was Thirty Years Ago, Despite What's Going On In Syria. There Are Definitely Hopeful Signs That The World Is Moving, Decade By Decade, In The Right Direction.

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Don't Hesitate To Seek External Help Or Advice Where Need Be. Sometimes, It Takes An External, Emotionally Unattached Individual To Detect Your Business Flaws And Render Unbiased Advice.

To Stand Still Today Is To Go Backwards...and Quickly...!

I May Be A Businessman In That I Set Up And Run Companies For Profit, But When I Try To Plan Ahead And Dream Up New Products And New Companies, I'm An Idealist.

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The Best Way Forward Is To Give More People Everywhere Greater Power To Build Their Own Destinies.

One Thing Is Certain In Business, You And Everyone Around You Will Make Mistakes.

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Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset.

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Past Failures Unlock Future Successes

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The Quality Of Business Communications Has Become Poorer In Recent Years As People Avoid Phone Calls And Face-to-face Meetings, I Can Only Assume, In Some Misguided Quest For Efficiency.

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I Think You Should Do In Life What You Think You'll Make A Real Difference At. And Generally, As A Businessperson, You Do Things You Don't Really Have Experience In.

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Being An Entrepreneur Simply Means Being Someone Who Wants To Make A Difference To Other People's Lives.

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The Most Important Thing For Entrepreneurs Is Not To Be Put Off By Failure.

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We Went All The Way Down The Himalayan Chain For A Day And A Half. That Was Magnificent, Except The Chinese Told Us They Were Going To Shoot Us Down If We Came Out The Far End. So I Spent A Lot Of My Time Contacting Former Prime Minister Tony Blair Begging Him To Tell The Chinese We Were Coming In This Direction By Mistake And Could He Please Say We Have No Nasty Motives For Flying Into Their Territory.

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There Is No Planet B. We Have To Take Care Of The One We Have

First And Foremost, Any Business Proposal I Like Must Sound Fun.

Create The Kind Of Workplace And Company Culture That Will Attract Great Talent. If You Hire Brilliant People, They Will Make Work Feel More Like Play.

Above All, You Want To Create Something You're Proud Of.

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I Love Eating Meat, But I Love Our Planet Even More. So I Will Join This Campaign And Stop Eating Meat At Least One Day A Week.

I Never Learned The Rules In The First Place. To Change The Game Is At The Heart Of What Virgin Stands For, So The Company Culture Has Always Been: "don't Sweat It: Rules Were Meant To Be Broken."

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...making Profits Is Important Because It Keeps All Our People In Jobs And, You Know, It Keeps What We - What We've Created Going, But, You Know, What We're - What I Get My - What I'm Proud About Doing Is Creating Companies Which We're Really Proud Of, You Know, Which We Can Really Be Proud Of And A Byproduct Of That Hopefully Will Be That They'll Be Profitable And Be Able To Pay The Bills.

Fortunately We're Not A Public Company - We're A Private Group Of Companies, And I Can Do What I Want.

Although My Spelling Is Still Sometimes Poor, I Have Managed To Overcome The Worst Of My Difficulties Through Training Myself To Concentrate.

At The End, Entrepreneurship Is Not About Wearing Expensive Suits And Earning A Lot Of Money. It Is All About Being True To Yourself, To Your Values In Life. Your Dreams.

A Business Has To Be Involving, It Has To Be Fun, And It Has To Exercise Your Creative Instincts.

I’ve Always Had A Soft Spot For Dreamers – Not Those Who Waste Their Time Thinking ‘what If’ But The Ones Who Look To The Sky And Say ‘why Can’t I Shoot For The Moon?’

Have Fun Do Good And The Money Will Come

Success Comes From Delegating, Risk-taking And Having A Good Team!

I've Been Very Lucky. I Come From A Very Close Family. I'm Also In A Relationship That's Been Really Good. Lasted A Long Time. We've Got Wonderful Kids From That Relationship, And They've Had The Benefit Of Being Together. It's Fantastic To Have That Sort Of Togetherness. It's A Rarity These Days.

Every Risk Is Worth Taking As Long As It's For A Good Cause, And Contributes To A Good Life.

When People Warn Me Against Doing Something Once My Mind Is Made Up, I Grow Increasingly Determined To Try It.

If You Want Swashbuckling Action In Your Life, Become An Entrepreneur And Give It A Go.

And From, You Know, Small Ideas, Bigger Ideas Emerge. So We're Starting With Suborbital Space Flights And We'll Then Go Into Orbital Space Flights And, You Know, Maybe One Day We'll Send People On A One-way Voyage Into The Depths Of Space As Per The Science Fiction Trips.

Realize That The People Who Are Working With You, This Is Their Life. You Know, 80% Of Their Time Is Spent At Work. Make Sure That They're Proud Of What They're Doing, That They're Enjoying What They're Doing.

Talent Comes From Experience And Failure

Self Improvement

If You Offer People A Decent Service, If You Give Them You Know Internet Access, If Their Phones Are Not Cut Off On The Trains, You Know If You Have Plugs Where They Can Plug In Their Computers, And If You Have A Smiling, Cheerful Staff; And If You Can Travel Really Quickly, Then You Can Make A Success Out Of The Rail Business.

Internet Access

However Tight Things Are, You Still Need To Have The Big Picture At The Forefront Of Your Mind.

The Extraordinary Thing About The Record Industry Is How Success Can Take Off Without Warning.

Extraordinary Things

It's Obviously Incredibly Important To Keep The Body Fit In Order To Keep The Mind Fit, And Be Able To Find Time For Friends.

We Hope To Create Thousands Of Astronauts Over The Next Few Years And Bring Alive Their Dream Of Seeing The Majestic Beauty Of Our Planet From Above, The Stars In All Their Glory And The Amazing Sensations Of Weightlessness And Space Flight.

One Thing Is Certain In Business: You Will Make Mistakes. When You Are Pushing The Boundaries, Mistakes Are Inevitable-how You React Is Important.

I Just Kind Of Dive In If I Think I Can Create Something That Will Make A Difference And Then Try To Get The Numbers To Stack Up After The Event. So Most Of The Things I've Done I Would Not Have Done If I'd Have Asked The Accountants To Look At Them Before.

You Never Know With These Things When You're Trying Something New What Can Happen. This Is All Experimental.

Trying Something New

In A Sense, When We Started Virgin Atlantic, I Was Trying To Create An Airline For Myself. If You Try To Build The Perfect Airline For Yourself, It Will Be Appreciated By Others.

When People Are Placed In Positions Slightly Above What They Expect, They Are Apt To Excel.

Your Employees Are Your Company’s Real Competitive Advantage. They’re The Ones Making The Magic Happen-so Long As Their Needs Are Being Met.

I Was The Kind Of Entrepreneur That Never Really Felt I Made It. When Mike Olefield's "tubular Bells" [virgin Records' First Release] Sold 8 Or 10 Million Copies, I Suppose, At Age 19, I Could've Possibly Retired On The Money. Instead, I Immediately Pushed The Boat And Took That Risk Again.

Setting Customer Expectations At A Level That Is Aligned With Consistently Deliverable Levels Of Customer Service Requires That Your Whole Staff, From Product Development To Marketing, Works In Harmony With Your Brand Image.

Tough Times Are Inevitable In Life And In Business. But How You Compose Yourself During Those Times Defines Your Spirit And Will Define Your Future.

It's Far More Difficult Being A Small-business Owner Starting A Business Than It Is For Me With Thousands Of People Working For Us And 400 Companies. Building A Business From Scratch Is 24 Hours, 7 Days A Week, Divorces, It's Difficult To Hold Your Family Life Together, It's Bloody Hard Work And Only One Word Really Matters - And That's Surviving.

I've Been Lucky To Have Survived Balloon Trips, Boating Trips, You Know, A Lot Of Rather Foolish Things In My Life, So I Was Definitely Born Under A Lucky Star.

Those Who Achieve Great Things Are The Ones Willing To Be Scared But Not Scared Off. If You Dream Big And Take Risks, Impossible Becomes Just A Word.

Conflicts Often Stem From A Couple Of Leaders On Both Sides That Are Badly Brought Up. They'd Rather Go To War Than Compromise. And In Business, You're Competing With Other Companies All The Time, But You Don't End Up Going To War With Each Other.

Having Colleagues Nearby, Whether At The Beach Or In A Crypt, Means The Ideas Are Always Flowing

I Like To Set Myself A New Adventure Challenge At Least Once Or Twice A Year Because I Love That Side Of My Life. I Love Getting Fit And Training For It.

Irreverence Ran On Both Sides Of Our Family...my Parents Brought Me Up To Think We Could All Change The World.

You Don't Learn To Walk By Following Rules. You Learn By Doing, And By Falling Over.

Business Leaders Take Things Far Too Seriously, And Forget That Most Of The Time People Spend In Their Lives Is At Work, And It Should Be Fun.

Space Is Hard - But Worth It. We Will Persevere And Move Forward Together.

We Always Enter Markets Where The Leaders Are Not Doing A Great Job, So We Can Go In And Disrupt Them By Offering Better Quality Services.

There's No Better Satisfaction Than Watching The People Around You, Who Have Worked Day And Night To Get Something Right, Realising The Dream.

You're Offering A Great Service. People Are Tuning In. So Continue To Find Great People, Continue To Do What You're Doing. And Do It Better Than Your Rivals. I Know That's Easier Said Than Done.

I've Been Taught Not To Have Any Regrets. If We Were To Add Up All Of The Hours Spent Regretting Mistakes And Use That Time To Develop New Ideas, Who Knows How Many Brilliant New Businesses Would Be Created.

I Think Because I Have Great Difficulty Saying The Word, 'no,' Almost Every Day's A Different Adventure.

We Will Eventually Build Space Science Labs And Hotels, Prodding The Capability For Missions Beyond The Orbit Of The Earth. Our Space-hotel Guests Will Be Able To Take Breath-taking Excursions, Flying A Couple Of Hundred Feet Above The Moon's Surface In Small Two-man Spaceships. In Time, We Will Launch Missions To Mars And Beyond.

An Entrepreneur Is Somebody Who Is Taking Bold Risks, Is Often Doing Things That Have Never Been Done Before, Trying To Do Things Better. And An Adventurer Is Challenging Themselves, Often Doing Things That Have Never Been Done Before, Seeing What They're Capable Of. In Both Cases, You've Got To Protect Against The Downside.

Flowers Flourish When They're Watered, And Shrivel Up When They're Not. People Are No Different. The Best Leaders Are The Ones Who Look For The Best In People.

I Have No Secret. There Are No Rules To Follow In Business. I Just Work Hard And, As I Always Have Done, Believe I Can Do It. Most Of All, Though, I Try To Have Fun.

Space Travel Will Be Like Every Other Business. There Will Be Competitors. . . . Thirty Months From Now, I'm Confident We'll Be Flying People Into Space.

I Have Learnt More From My Failures Than My Successes.

I Am Convinced That Companies Should Put Staff First, Customers Second And Shareholders Third - Ultimately That's In The Best Interest Of Customers And Shareholders.

Complexity Is Your Enemy. Any Fool Can Make Something Complicated. It Is Hard To Keep Things Simple.

We Must Rapidly Wean Ourselves Off Our Dependence On Coal And Fossil Fuels.

London Is One Of The Most Exciting Cities In The World With So Many Fantastic Pubs And Restaurants. I Would Urge People To Get Out There And See As Much As Possible.

Cities In The World

If People Are Jumping Down People's Throats All The Time, In The End, They'll Just Shrivel Up Like A Flower Shrivels Up That's Not Watered.

It Can Be A Challenge Not To Let Failure, Or Negativity From Others, Prevent You From Going After What You Believe In And What In Your Gut You Know Can Work. However It Is Important To Face These Challenges Head On And Give Them A Go And Importantly Don't Beat Yourself Up If You Fail - Just Pick Yourself Up, Learn As Much As You Can From The Experience And Get On With The Next Challenge.

Breaking The Rules And Challenging Convention Is In The Dna Of Every Successful Entrepreneur. Doing Things Differently And Solving Problems With New, Innovative And Fresh Approaches Are The Very Reason Many Start-ups Are Able To Compete And Sometimes Outpace The Established Market Leaders.

When You Are Starting A Business Or Going Down Any Challenging Endeavor, You Are Bound To Encounter Challenges. You Are Going To Hit Many Roadblocks And Obstacles. These Are Obstacles That Would Make Any Sane Person Want To Throw In The Towel And Quit. If You Want Your Business To Succeed, You Can’t Do That (duh).

Ideally, Since 80 Percent Of Your Life Is Spent Working, You Should Start Your Business Around Something That Is A Passion Of Yours

Kitesurfing Is One Of The Greatest Sports In The World. I Highly Recommend This To Anyone Who Has Access To The Ocean. There Is Nothing More Freeing Than Being Out There And Kitesurfing. When My Schedule Permits, It's The First Thing I Do In The Morning, Before I Have Breakfast. Tennis Is Also Fun, Especially Against Someone Far Better At The Sport Than I Am.

If I'm Setting Up A New Business I'll Spend Three Or Four Months Learning Everything There Is About That Business, Everything There Is About That Subject And Then I Will Find Good People To Run It On A Day-to-day Basis, But Whilst They're Running It At Least I Know What They're Talking About When They Come Back To Me.

Age Isn't As Important So Long As You Are Surrounded By People You Love, Doing Things You Passionately Believe In.

Dream Big By Setting Yourself Seemingly Impossible Challenges. You Then Have To Catch Up With Them.

Success Comes From Listening To Your Customer.

Quality Brands Never Go Bankrupt.

Purpose Is Not An Add-on, It’s Not An Initiative. It Is A Culture Change And It Never Finishes

If You Are A New Startup Company, Try Not To Arouse The Interest Or Suspicion Of Your Competition; Especially If They Are A Bigger Company. They Can Crush You While You Are Still In Your Startup Phase. Lie Low While Still Strengthening Your Bottom Line.

I Was A Risk-taker As A Young Man, And I Don't Regret It. I'm Not Adventurous In Quite The Same Way Now, But I Still Love The Challenge Of Testing Myself To The Limits, Flying Around The World, Or Seeing If I Can Be The First To Fly A Balloon Across The Atlantic, Or Trying To Take People Into Space At An Affordable Price In An Environmentally Friendly Way. I'll Be Going Into Space With Three Generations Of My Family!

I'm Not Superstitious. I Don't Really Believe In Star Signs, Sorry, Or Superstitions.

The Companies That Look After Their People Are The Companies That Do Really Well. I'm Sure We'd Like A Few Other Attributes, But That Would Be The Most Important One.

My Number One Rule In Business, And In Life, Is To Enjoy What You Do. Running A Business Involves Long Hours And Hard Decisions; If You Don't Have The Passion To Keep You Going, Your Business Will More Than Likely Fail. If You Don't Enjoy What You Are Doing, Then You Shouldn't Be Doing It.

If You're Bringing Up Kids, You Just Want To Smother Them With Love And Praise And Enthusiasm. So I Don't Think You Can Mollycoddle Your Kids Too Much Really.

Focus On Your Business Strengths And Keep Its Weaknesses Away From The Competition Or Public.

I Think That Not Relying Too Heavily On One Bank And One Bank Manager Is A Good Rule To Learn.

I Don’t Think Of Work As Work And Play As Play. It’s All Living.

There Is No Point In Going Into A Business Unless You Can Make A Radical Difference In Other People’s Lives.

What's The Quickest Way To Become A Millionaire? Borrow Fivers Off Everyone You Meet.

I Was Dyslexic, I Had No Understanding Of Schoolwork Whatsoever. I Certainly Would Have Failed Iq Tests. And It Was One Of The Reasons I Left School When I Was 15 Years Old. And If I - If I'm Not Interested In Something, I Don't Grasp It.

Many Assume My Business Success Has Brought Me Happiness. But The Way I See It, I Am Successful Because I Am Happy.

Business Success

The Most Breathtaking Thing About Being In Space Is Actually Looking Back At The Earth.

Lavish Praise On People And People Will Flourish; Criticize People And They'll Shrivel Up.

With Space Travel, [it's] No Different. You Know, In 1990 I Read The Name Virgin Galactic Airways. Loved The Name. And Set Out To Try To Find An Engineer Or Rocket Scientist In The World Who Could Build A Safe, Reusable Rocket That Could Take People To And From Space And We Could Start A Whole New Era Of Commercial Space Travel.

In Syria, If [bashar Al-] Assad Had Just Been A Statesman And Handed Over The Reigns In Time, Syria Would Not Be Heading Down The Nightmare That It Is Today.

So I've Seen Life As One Long Learning Process.

I'd Like To See The Government Back A Programme Of Research Into The Medical Properties Of Cannabis And I Do Not Object To Its Responsible Use As A Recreational Relaxant.

I Am A Believer In Trying To Treat People Properly And Trying To Respond And Making Sure That I Find The Time To Be Courteous.

Dream Big And You Will Be Presented With The Opportunity To Lead The World On An Incredible Adventure.

Never To Be Frightened Of Taking Risks And Always Follow Your Instincts!

We, We - As I Say, We Go In And Shake Up Other Industries And I Think, You Know, We Do It Differently And I Think That Industries Are Not Quite The Same As A Result Of Virgin Attacking The Market.

Learn From Failure. If You Are An Entrepreneur And Your First Venture Wasn't A Success, Welcome To The Club.

Capitalism Has Never Stood Back And Examined Itself Properly. I Think Everybody Knows That Capitalism Is The Only Thing That Works, But Is The Current Form Of Capitalism The Best Way Of It Working?

About 40 Percent Of My Time Is Spent On Social Issues And Building New Organizations, More For The Benefit Of The Climate Or Health Issues.

I Believe That Drudgery And Clock-watching Are A Terrible Betrayal Of That Universal, Inborn Entrepreneurial Spirit.

Half The Art Of Ballooning Is To Make Your Crashes So Gentle That You Can Fool Yourself Into Calling Them Landings.

Don’t Just Play The Game – Change It For Good.

Grow Internally First. Strengthen Your Bottom Line First Before Considering External Growth.

I Just Wanted To Create Things That I Could Be Proud Of. Money Was Just An Evil Byproduct To Pay The Bills At The End Of The Year.

What We Are Trying To Do At Virgin Is Not To Have One Enormous Company In One Sector Under One Banner, But To Have Two Hundred Or Even Three Hundred Separate Companies. Each Company Can Stand On Its Own Feet And, In That Way, Although We've Got A Brand That Links Them, If We Were To Have Another Tragedy Such As That Of 11 September - Which Hurt The Airline Industry - It Would Not Bring The Whole Group Crashing Down.

I Think Bands Will Actually Make More Money Without Record Companies; A Much Bigger Share Of The Money Will Go To The Bands. You Won't Have Record Shops Taking 40 Percent Of The Money. You Won't Have Record Labels Taking 40 Percent Of The Money. So They Don't Have To Sell As Many Albums As They Used To In The Past. So It's Not Necessarily A Bad Thing If Record Companies Disappear.

We're Introducing Separate Rooms With Double Beds In All Of Our Planes So People Can Actually Go With Their Partner And Have A Proper Night's Sleep...

You Only Live Once, And I Just Don’t Want To Waste A Minute Of My Life.

You Only Live Once

I Think Great Businessmen Are More Likely Made Than Born. I Don't Know If It's From Your Upbringing, Your Parental Background, The Struggles You Go Through. In My Own Particular Situation, I Left School At 15 And I Was Struggling To Survive In The Jungle And That Was A Great Education. So I Think Just Getting Out There, Hands On, Learning To Survive Teaches You A Lot.

Successful Entrepreneurs Don't Wait For The Perfect Moment - They Create It

Customers Shouldn't Just Think Of Your Business As A Place To Buy A Product Or Use A Service - It Should Be A Fun Place To Be.

If You Have Conflicts, Everything Breaks Down In Society. Kids Can't Go To School. Basic Health Can't Be Looked After. Every Aspect Of Society Falls Apart.

Too Many Companies Want Their Brands To Reflect Some Idealised, Perfected Image Of Themselves. As A Consequence, Their Brands Acquire No Texture, No Character And No Public Trust.

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