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My Number One Rule In Business, And In Life, Is To Enjoy What You Do. Running A Business Involves Long Hours And Hard Decisions; If You Don't Have The Passion To Keep You Going, Your Business Will More Than Likely Fail. If You Don't Enjoy What You Are Doing, Then You Shouldn't Be Doing It.

-Richard Branson

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My Number One Rule

Richard Branson

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My Number One Rule In Business, And In Life, Is To Enjoy What You Do. Running A Business Involves Long Hours And Hard Decisions; If You Don't Have The Passion To Keep You Going, Your Business Will More Than Likely Fail. If You Don't Enjoy What You Are Doing, Then You Shouldn't Be Doing It.

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Look, I Think That When We Started Virgin Atlantic 30 Years Ago, We Had One 747 Competing With The Airlines That Had An Average Of 300 Planes Each. Every Single One Of Those Have Gone Bankrupt Because They Didn't Have Customer Service. They Had Might, But They Didn't Have Customer Service, So Customer Service Is Everything In The End.

Remember The To-do List But Don't Forget The To-be List.

And Obviously, From Our Own Personal Point Of View, The Principal Challenge Is A Personal Challenge.

And In The Process, We Have Come Up With Fuels - Algae-based Fuels, Isobutanol-based Fuels And Other Fuels - That We Think Will Power The Planes In The Future So That, You Know, By 2020 I Hope That Our Planes Will Be Powered On Fuels That Are Clean Fuels And Are Not Polluting The Environment So That We'll Have A Green Airline And An Airline That Actually Has Fuels That Will Be Hopefully Cheaper Than The Dirty Fuels Of The Past. So [we're] Doing Good And Also Turning A Profit At The Same Time.

I Think Business Needs To Have A Heart And To Have A Heart A Company Must Be More Than Just A Moneymaking Machine.

If A Chairman Of A Company Visits Seattle, That Chairman Should Take All The Staff Out In The Evening And Have A Few Drinks Together, Talk Together And Party Together And Not Be Embarrassed About The Staff Seeing The Weaker Side Of You.

But The Majority Of Things That One Could Get Stressed About, They?re Not Worth Getting Stressed About.

Communicate Your Passion Clearly, Concisely And With Genuine Conviction.

Engage Your Emotions At Work. Your Instincts And Emotions Are There To Help You.

I Believe A Good Leader Brings Out The Best In People By Listening To Them, Trusting In Them, Believing In Them, Respecting Them And Letting Them Have A Go.

Colleagues Should Take Care Of Each Other, Have Fun, Celebrate Success, Learn By Failure, Look For Reasons To Praise Not To Criticize, Communicate Freely And Respect Each Other.

I Was A Risk-taker As A Young Man, And I Don't Regret It. I'm Not Adventurous In Quite The Same Way Now, But I Still Love The Challenge Of Testing Myself To The Limits, Flying Around The World, Or Seeing If I Can Be The First To Fly A Balloon Across The Atlantic, Or Trying To Take People Into Space At An Affordable Price In An Environmentally Friendly Way. I'll Be Going Into Space With Three Generations Of My Family!

Don't Bother Doing Something Unless You're Radically Different From The Competition.

Realize That The People Who Are Working With You, This Is Their Life. You Know, 80% Of Their Time Is Spent At Work. Make Sure That They're Proud Of What They're Doing, That They're Enjoying What They're Doing.

I Like To Set Myself A New Adventure Challenge At Least Once Or Twice A Year Because I Love That Side Of My Life. I Love Getting Fit And Training For It.

However Small A Company, Its Founders Should Try To Expand People's Opportunities And Choices.

I Would Not Be Able To Change A Sparking Plug And I Would Not Be Able To Fly A Spaceship Or Build A Rocket Or Whatever. But What I Am Good At Doing Is Finding Brilliant People And Surrounding Myself With Brilliant People.

It's Obviously Incredibly Important To Keep The Body Fit In Order To Keep The Mind Fit, And Be Able To Find Time For Friends.

We Had An Electrical Fault About 500 Miles Into The Trip And Lost More Than Half Our Fuel. We Had A Fire On The Roof. And Missed Los Angeles By 3,500 Miles At The End Of The Trip And Ending Up In The Arctic In A Snowstorm.

Confidence Breeds Confidence And Negativity Breeds Negativity. Treat Those Around You With Respect And Dignity And They Will Thrive.

Loyal Employees In Any Company Create Loyal Customers, Who In Turn Create Happy Shareholders.

Loyal Customers

Money Is Only Interesting For What It Lets You Do And Create.

Fun Is One Of The Most Important - And Underrated - Ingredients In Any Successful Venture. If You're Not Having Fun, Then It's Probably Time To Call It Quits And Try Something Else.

The Brands That Will Thrive In The Coming Years Are The Ones That Have A Purpose Beyond Profit.

At The End, Entrepreneurship Is Not About Wearing Expensive Suits And Earning A Lot Of Money. It Is All About Being True To Yourself, To Your Values In Life. Your Dreams.

Believe In Yourself And Back Yourself To Come Out On Top. A Fulfilling Career Is Waiting For Those Brave Enough To Find It.

Universities Are Fantastic Places To Gain Knowledge On A Subject, Develop A Personal Network, Explore Your Character And Learn New Techniques To Approach Problems. I Do However Believe That There Is A Strong Argument For Students Who Have An Idea They Are Passionate About To Just Try And Turn It Into A Reality. I Fell Into This Category And I Don't Regret Not Going To University.

We Need A New Way Of Doing Business To Get Out Of The Present Crisis ... Absolute Greed Has Come Close To Bankrupting The World. Thanks To The Crisis That Certain Businesses Have Dumped On Everyone A Lot Of People Are Going To Suffer On A Global Scale. All Of Us Must Learn. It Is All The More Important That Those Business Leaders That Are Left Standing Try To Be A Force For Good.

When People Are Placed In Positions Slightly Above What They Expect, They Are Apt To Excel.

You Don't Have To Be One Of The Elders. You Don't Have To Be Well Known. You Just Have To Be Determined To Care About People. That's All It Takes.

In Business, As In Life, All That Matters Is That You Do Something Positive.

Meaningful Work

I Never Really Felt Secure Until I Was Well Into My 30s, Because Anytime I Had Success, I Would Invest In New Projects.

If You Spot An Opportunity And Are Really Excited By It, Throw Yourself Into It With Everything You've Got.

I Think You Should Do In Life What You Think You'll Make A Real Difference At. And Generally, As A Businessperson, You Do Things You Don't Really Have Experience In.

I Will Work Day And Night To Avoid Failure, But If I Can't, I'll Pick Myself Up The Next Day. The Most Important Thing For Entrepreneurs Is Not To Be Put Off By Failure.

I Have Had Fun Running All Of The Virgin Businesses, So I Never See A Setback As A Bad Experience; It Is Just A Learning Curve.

My Biggest Motivation? Just To Keep Challenging Myself

A Generation Ago, The Image Was That You Had To Trample Everyone Else Down To Succeed; But I Don't Believe That Makes Good Business Sense.

I Also Know, As An Entrepreneur Myself, You Face New Obstacles Every Day And You Need To Have The Perseverance To See Them Through.

Don't Become A Slave To Technology - Manage Your Phone, Don't Let It Manage You.

Good Customer Service Begins At The Top. If Your Senior People Don't Get It, Even The Strongest Links Further Down The Line Can Become Compromised.

About 40 Percent Of My Time Is Spent On Social Issues And Building New Organizations, More For The Benefit Of The Climate Or Health Issues.

Well, I Think That There's A Very Thin Dividing Line Between Success And Failure.

I Just Wanted To Create Things That I Could Be Proud Of. Money Was Just An Evil Byproduct To Pay The Bills At The End Of The Year.

Well, I Think That There's A Very Thin Dividing Line Between Success And Failure. And I Think If You Start A Business Without Financial Backing, You're Likely To Go The Wrong Side Of That Dividing Line.

When I Was 15, I Left School To Start A Magazine, And It Became A Success Because I Wouldn't Take No For An Answer. I Remember Banging On James Baldwin's Door To Ask For An Interview When He Came To England. Then I Got Jean-paul Sartre's Home Phone Number And Asked Him To Contribute. If I'd Been 30, He Might Have Said No, But I Was A 15-year-old With Passion And He Was Charmed. Making Money Was Always Just A Side Product Of Having A Good Time And Creating Things Nobody'd Seen Before.

Lead By Listening - To Be A Good Leader You Have To Be A Great Listener.

As An Entrepreneur, You've Got To Protect Against The Company Going Bust. And As An Adventurer, You've Got To Protect Against Losing Your Life. It's Even More Important As An Adventurer To Get It Right.

Lavish Praise On People And People Will Flourish; Criticize People And They'll Shrivel Up.

We Experiment Endlessly, With New Products, New Methods, New Companies And New Marketing. A Successful Business The Emphasis Is On Experiment And Development, Ideas Are The Lifeblood Of Business.

...making Profits Is Important Because It Keeps All Our People In Jobs And, You Know, It Keeps What We - What We've Created Going, But, You Know, What We're - What I Get My - What I'm Proud About Doing Is Creating Companies Which We're Really Proud Of, You Know, Which We Can Really Be Proud Of And A Byproduct Of That Hopefully Will Be That They'll Be Profitable And Be Able To Pay The Bills.

Successful Entrepreneurs Don't Wait For The Perfect Moment - They Create It

Publicity Is Absolutely Critical. A Good Pr Story Is Infinitely More Effective Than A Front Page Ad.

One Day Offices Will Be A Thing Of The Past

Brands Always Mean Something. If You Don't Define What The Brand Means, Your Competitors Will

I Am Constantly Pushing Myself And My Own Expectations And Have Always Found That I've Always Come Out Better For It. Fear Is Human Nature, But Turning Fear Into Opportunity Is What Will Make A Difference. I Would Much Rather Look Back At My Life Saying "i Can't Believe I Did That," Than, "what If I Had Done That?"

Remain Focused On Fulfilling Your Business Mission. Never Allow Adversity Divert Your Attention And Efforts.

Anyone Who Makes An Effort At Whatever They Hope To Accomplish Can, And Will, Seriously Improve Their Chances Of Succeeding.

Respect Is How To Treat Everyone, Not Just Those You Want To Impress.

I Am Convinced That Companies Should Put Staff First, Customers Second And Shareholders Third - Ultimately That's In The Best Interest Of Customers And Shareholders.

I'm Not The Sort Of Person Who Fears Failure.

I Have Always Lived My Life By Making Lists: Lists Of People To Call, Lists Of Ideas, Lists Of Companies To Set Up, Lists Of People Who Can Make Things Happen. Each Day I Work Through These Lists, And That Sequence Of Calls Propels Me Forward.

Entrepreneurship Is About Turning What Excites You In Life Into Capital, So That You Can Do More Of It And Move Forward With It.

You Can Never Go Too Far Wrong By Thinking Like A Customer Who’s New To The Business.

Develop The Business Around The People; Build It, Don't Buy It; And, Then, Be The Best.

What Matters Is Working With A Few Close Friends, People You Respect, Knowing That If Times Did Turn Bad These People Would Hold Together.

My Mother Always Taught Me Never To Look Back In Regret But To Move On To The Next Thing. The Amount Of Time People Waste Dwelling On Failures Rather Than Putting That Energy Into Another Project, Always Amazes Me. I Have Fun Running All The Virgin Businesses-so A Setback Is Never A Bad Experience, Just A Learning Curve.

Any Idea Can Be A Great Idea If You Think Differently, Dream Big And Commit To Seeing It Realized

I Myself Have Invested In Uber And Hailo, I Think They Offer Great Alternatives To Disrupt Markets That Have Remained Unchanged For Many Years.

To Have Created One Of The Most Respected Companies In The World. Not Necessarily The Biggest.

Learning And Leadership Go Together. Too Much Credit Goes To Me For What We Have Achieved At Virgin But The Successes Happen From Working And Learning With Some Of The World's Most Inspiring And Inspired People.

Your Brand Name Is Only As Good As Your Reputation

There Is No Such Thing As A Boring Person: Everyone Has Stories And Insights Worth Sharing. While On The Road, We Let Our Phones Or Laptops Take Up Our Attention. By Doing That, We Might Miss Out On The Chance To Learn And Absorb Ideas And Inspiration From An Unexpected Source: Our Fellow Travelers.

I Like To Take Chances On People, And Whenever Possible, Promote From Within - It Sends A Great Message To Everyone In The Company When Someone Demonstrates A Passion For The Job And Leadership Skills At Every Step Along The Way And Is Rewarded With A Leadership Role.

It's Far More Difficult Being A Small-business Owner Starting A Business Than It Is For Me With Thousands Of People Working For Us And 400 Companies. Building A Business From Scratch Is 24 Hours, 7 Days A Week, Divorces, It's Difficult To Hold Your Family Life Together, It's Bloody Hard Work And Only One Word Really Matters - And That's Surviving.

I Have Never Had An Office That I Work Out Of And Work Has Become Intertwined With My Personal Life.

To Succeed In Business You Need To Be Original, But You Also Need To Understand What Your Customers Want.

In 30 Years Time, As Technology Moves Forward Even Further, People Are Going To Look Back And Wonder Why Offices Ever Existed.

So I've Seen Life As One Long Learning Process. And If I See - You Know, If I Fly On Somebody Else's Airline And Find The Experience Is Not A Pleasant One, Which It Wasn't In - 21 Years Ago, Then I'd Think, Well, You Know, Maybe I Can Create The Kind Of Airline That I'd Like To Fly On.

I Prefer To Have A Great Time And To Keep My Wits About Me.

In Times Of Recession There Are Massive Opportunities And Fortunes To Be Made, So For New Up And Coming Entrepreneurs, This Is The Time To Go And Start A Business.

Life Is A Series Of Ups And Clowns. Make It Worth Your Wild!

It Is Not For Me (to Decide). It Is Up To The Company To Decide Whether The Price Is Fair Or Not.

Just Watching Israel Bombarding Palestine And Palestine Sending One Or Two Little Rockets Over To Israel - It's Just Too Sad For Words.

I Enjoy The Company Of Other People. That's Where I Get Most Of My Satisfaction From

I Have Always Been A Huge Believer In The Inestimable Value Good Mentoring Can Contribute To Any Nascent Business

Everybody Has A Camera On Their Phone These Days, Everybody Wants A Selfie Or A Picture, And The Moment One Person Starts Taking A Picture Everybody Congregates Around So I've Become Quite A Fast Walker. I Don't Like Saying, "no," To People But By Walking Fast One Might Be Able To Avoid The First Photo.

If You Don't Take Risks You Won't Achieve Anything.

Business Opportunities Are Like Buses, There's Always Another One Coming.

Just Start. You Will Learn So Many Lessons Just By Doing.

A Company's Employees Are Its Greatest Asset And Your People Are Your Product

My Very First Venture Was A National Student Magazine To Try To Campaign Against The [vietnam] War. And So I Wanted To Be An Editor. I Wanted To Bring The Magazine Out. And In Order For The Magazine To Survive I Had To Worry About The Printing And The Paper Manufacturing And The Distribution. And, You Know, I Had To Try To, At The End Of The Year, Have More Money Coming In Than Going Out.

... Our First Priority Should Be The People Who Work For The Companies, Then The Customers, Then The Shareholders. Because If The Staff Are Motivated Then The Customers Will Be Happy, And The Shareholders Will Then Benefit Through The Company's Success.

Don't Think What's The Cheapest Way To Do It Or What's The Fastest Way To Do It. Think What's The Most Amazing Way To Do It.

A Successful Business Must Have A Sound Knowledge Of Its Market And Work On How Its Product Or Service Will Be Different, Stand Out And Improve People's Lives. If You Can Ensure It Responds To A Real Need In The Market Place, Your Business Can Punch Well Above Its Weight.

I Think It's Important We Continue To Find New Ways For Start-up Businesses To Get Access To Funding, Mentorship And Business Advice.

Set Impossible Challenges. Then Catch Up With Them.

A Business Has To Be Involving, It Has To Be Fun, And It Has To Exercise Your Creative Instincts.

The Time To Go Into A New Business Is When It’s Badly Run By Others.

"i Think The Most Important Thing Is That In The Last Seven Days We've Just Had The Greatest Adventure Of Our Lifetimes." "i'm Inquisitive ... And I Love A New Challenge... And If I Feel That We Can Do It Better Than It's Been Done By Other People, We'll Have A Go."

Be Creative. Innovate Consistently On The Little Things That The Big Companies Ignore. Little Things Often Make Big Differences In Business.

Put Your Passions To Work To Make This World A Better Place.

Business Is The Force Of Change. Business Is Essential To Solving The Climate Crisis, Because This Is What Business Is Best At: Innovating, Changing, Addressing Risks, Searching For Opportunities. There Is No More Vital Task

When You're First Thinking Through An Idea, It's Important Not To Get Bogged Down In Complexity. Thinking Simply And Clearly Is Hard To Do.

And If After All This You Eventually Fail; Don't Take It Personal. Don't Be Ashamed To Start All Over Again.

I Was Fortunate Enough, After Many Visits To Many Wonderful, Weird People To Come Across Burt Rutan, Who Is A Genius In The Mojave Desert. And Spaceshipone Was Born And Had Three Flights Into Space That Won Something Called The X Prize. And From There, We're Building Spaceshiptwo, Which Is ... A Beautiful Spaceship That Is Very, Very, Very Nearly Completed And Will Be Ready From About Next Christmas Onwards To Start Taking People Into Space.

I Believe In Goals. It's Never A Bad Thing To Have A Dream. If Something Is Really What You Want To Do, Just Do It. Whatever Your Goal.

Ideally, Since 80 Percent Of Your Life Is Spent Working, You Should Start Your Business Around Something That Is A Passion Of Yours

From The First Days Of My Career As An Entrepreneur, I Have Always Used My Own And My Team's Lack Of Experience To Our Advantage. In Fact, At Our First Venture, Student Magazine, We Used Our Newcomer Status To Secure Great Interviews And Generate Publicity - People Were Excited About Our New Project And Wanted To Get Involved. Our Inexperience Fed Our Restless Enthusiasm For Trying New Things, Which Became Part Of Our Core Mission.

Irreverence Ran On Both Sides Of Our Family...my Parents Brought Me Up To Think We Could All Change The World.

Learn From Failure. If You Are An Entrepreneur And Your First Venture Wasn't A Success, Welcome To The Club.

I Have Enjoyed Life A Lot More By Saying "yes" Than By Sayings "no".

We Have The Enormous Opportunity In Our Hands To Make A Positive Difference For Business, People, And The Planet.

Well, The Odds Must Be Against Anybody Being Able To Fly Around The World In A Balloon On The First Attempt. All Of Us Who Are Attempting To Go Around The World In Balloons Are Effectively Flying In Experimental Craft Because These Craft Cannot Be Tested.

The Key To Generating Loyalty And Rising Above The General Noise Seems To Be All About Creating An Authentic Voice.

Learn To Look After Your Staff First And The Rest Will Follow

Be Bold, Brave And Not Afraid To Fall On Your Face And Ultimately You Will Succeed

We Must Rapidly Wean Ourselves Off Our Dependence On Coal And Fossil Fuels.

My Philosophy In Life Is That You Only Live Once. Live Life To Its Fullest.

You Only Live Once

Complexity Is Your Enemy. Any Fool Can Make Something Complicated. It Is Hard To Keep Things Simple.

You Can't Do A Good Business With A Bad Person. Find The Right People To Work With And You Can't Go Wrong.

People Do Not Mind People Who Try Things And Fail. If You're A Good Entrepreneur, You're Not Going To Succeed In Every Single Thing You Try. You've Got To Try To Succeed At More Things Than Fail.

I've Been Lucky To Have Survived Balloon Trips, Boating Trips, You Know, A Lot Of Rather Foolish Things In My Life, So I Was Definitely Born Under A Lucky Star.

There Are Quite A Few Things I've Done That Even I Thought Might Have Been One Step Too Far. But If You Are Willing To Make A Fool Of Yourself And Make People Smile, As Long As You Do It With A Sense Of Fun, You Can Get Away With It.

I Definitely Go On Gut Instinct But It Has Always Had The Back Up Of Research And Information.

Above All, You Want To Create Something You're Proud Of.

Business Success

I May Be A Businessman In That I Set Up And Run Companies For Profit, But When I Try To Plan Ahead And Dream Up New Products And New Companies, I'm An Idealist.

What's The Most Critical Factor In Any Business Decision You'll Ever Have To Make? Basically, It Boils Down To This Question: If This All Crashes, Will It Bring The Whole House Tumbling Down Like A Pack Of Cards? One Business Matra Remains Embedded In My Brain - Protect The Downside.

The Best Lessons Are Usually Learned From Failure. You Musn't Beat Yourself Up If You Fail - Just Pick Yourself Up, Learn As Much As You Can From The Experience And Get On With The Next Challenge...the Brave May Not Live Forever, But The Cautious Never Live At All.

Sometimes I Do Wake Up In The Mornings And Feel Like I've Just Had The Most Incredible Dream. I've Just Dreamt My Life

Running A Business Is Making A Difference In People's Lives

Screw It, Just Do It!

Most "necessary Evils" Are Far More Evil Than Necessary.

You Only Live Once, And I Just Don’t Want To Waste A Minute Of My Life.

You Only Live Once

My Mother Always Taught Me Never To Look Back In Regret But To Move On To The Next Thing.

I'm A Great Believer That Saying Yes Is A Lot More Fun Than Saying No.

I Believe That Today's Businesses - Regardless Of Their Size - Must Be Prepared To Do Good In Societies Around The Globe. I Am Cautiously Optimistic That We Can Make The World A Far Better, Safer And More Equitable Place - But Business And Enterprise Must Sit At The Heart Of This Process.

Smoking Marijuana, As Long As You Leave The Nicotine Out Of It, Is Certainly No More Damaging Than Having A Drink, And I Suspect Better For You Than Having A Drink.

Fortunately We're Not A Public Company - We're A Private Group Of Companies, And I Can Do What I Want.

We, We - As I Say, We Go In And Shake Up Other Industries And I Think, You Know, We Do It Differently And I Think That Industries Are Not Quite The Same As A Result Of Virgin Attacking The Market.

Don’t Just Play The Game – Change It For Good.

The Quickest Way To Become A Millionaire In The Airline Business Is To Start Out As A Billionaire.

Airline Business

I Had No Plans To Be An Entrepreneur. I Just Wanted To Be A Journalist And Write For A Magazine. At 15, I Just Decided To Leave School And Launch A National Student Magazine.

It Is The Satisfaction Of Doing It For Yourself And Motivating Others To Work With You In Bringing It About. It Is About The Fun, Innovation, Creativity With The Rewards Being Far Greater Than Purely Financial.

Records Are Made To Be Broken. It Is In Man's Nature To Continue To Strive To Do Just That.

It Took Me Years To Work Out The Difference Between Net And Gross. In Meetings I Just Used To Say, 'tell Me If It's Good Or Bad News.

Dream Big By Setting Yourself Seemingly Impossible Challenges. You Then Have To Catch Up With Them.

A Good Idea For A New Business Tends Not To Occur In Isolation, And Often The Window Of Opportunity Is Very Small. So Speed Is Of The Essence.

Sometimes Miracles Come In Pairs.

To Me, Business Isn't About Wearing Suits Or Pleasing Stockholders. It's About Being True To Yourself, Your Ideas And Focusing On The Essentials.

I Learnt Earlier On That If You Can Run One Company.you Can Really Run Any Company.a Company Is All About Finding The Right People And Inspiring Those People,drawing Out The Best In People

Exploration Is A Wonderful Way To Open Our Eyes To The World, & To Truly See That Impossible Is Just A Word.

Meet Regularly With Your Business Team And Brainstorm. Intricate Business Problems Are Mostly Resolved At Brainstorming Sessions.

It Always Pays Off To Focus On Things That Will Make You Feel Proud. Remember This During Every Difficult Decision You Face.

I Know Enough To Know That No Man Is An Island.

The Brand Is Only As Good As Your Products, So.. If People Have A Good Experience On Virgin Atlantic Or If They Have A Good Experience On Virgin Trains Or.. If They Have A Virgin Mobile Phone And They Can Get Straight Through To Our People And They're Well Looked After And Then They'll Try The Next Product That We Launch.

As Much As You Need A Strong Personality To Build A Business From Scratch, You Also Must Understand The Art Of Delegation.

Failing Can Provide Invaluable Lessons And Making Mistakes And Experiencing Setbacks Is Part Of The Dna Of Every Successful Entrepreneur.

Unless You Dream, You're Not Going To Achieve Anything.

Tough Times Are Inevitable In Life And In Business. But How You Compose Yourself During Those Times Defines Your Spirit And Will Define Your Future.

In The '80's My Gut Feeling Was That Airlines Were Crap. I Hated Spending Time On Planes. I Thought We Could Create The Kind Of Airline I'd Like. So We Got A Secondhand 747 And Gave It A Go.

Past Failures Unlock Future Successes

When Something Doesn't Go Exactly To Plan, Money Is Tight Or A Business Is Struggling - See It As A Challenge Rather Than A Failure. Look Outside The Box And Try And Find A Solution - You'll Be Surprised How Many Great Opportunities And Possibilities Arise When Things Look Bad. You've Just Got To Open Your Mind And Not Be Afraid Of Sticking Your Neck Out!

There Is No Point In Starting Your Own Business Unless You Do It Out Of A Sense Of Frustration.

I'm A Great Believer In Life To Saying Yes And Not Saying No, And Hopefully Making People Smile And Just Having Fun In Life.

When We Start A New Venture, We Base It On Hard Research And Analysis. Typically, We Review The Industry And Put Ourselves In Our Customer's Shoes To See What We Could Do Better.

Don't Think About Making Money, Think About Making A Difference, Spot Where Others Are Doing It Badly And Do It Better

Self Improvement

If You Look For The Best In Your Employees, They'll Flourish. If You Criticize Or Look For The Worst, They'll Shrivel Up. We All Need Lots Of Watering.

The Balloons Only Have One Life And The Only Way Of Finding Out Whether They Work Is To Attempt To Fly Around The World.

Finding The One

Dream Big And You Will Be Presented With The Opportunity To Lead The World On An Incredible Adventure.

I Never Get The Accountants In Before I Start Up A Business. It's Done On Gut Feeling, Especially If I Can See That They Are Taking The Mickey Out Of The Consumer.

Have Faith In Yourself. Think Yes Not No. Live Life To The Full. Never Give Up.

My Biggest Motivation? Just To Keep Challenging Myself. I See Life Almost Like One Long University Education That I Never Had - Everyday I'm Learning Something New.

Self Confidence

Screw The Competition - Focus On Good Customer Service.

Good Customer Service

To Be Successful, You Have To Be Out There, You Have To Hit The Ground Running, And If You Have A Good Team Around You And More Than A Fair Share Of Luck, You Might Make Something Happen. But You Certainly Can't Guarantee It Just By Following Someone Else's Formula.

I Think Bands Will Actually Make More Money Without Record Companies; A Much Bigger Share Of The Money Will Go To The Bands. You Won't Have Record Shops Taking 40 Percent Of The Money. You Won't Have Record Labels Taking 40 Percent Of The Money. So They Don't Have To Sell As Many Albums As They Used To In The Past. So It's Not Necessarily A Bad Thing If Record Companies Disappear.

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset. More Than Any Other Element, Fun Is The Secret Of Virgin's Success. I Am Aware That The Ideas Of Business As Being Fun And Creative Goes Right Against The Grain Of Convention, And It's Certainly Not How The They Teach It At Some Of Those Business Schools, Where Business Means Hard Grind And Lots Of 'discounted Cash Flows' And Net' Present Values'.

Well, We Know That People In Australia Love The Idea Of Both Impulse And Virgin Blue Getting Up And Adding A Bit Of Competition, And It's Fun To Be Able To Deliver It.

It's Never Easy To Set Up Any Business, But It Comes Back To Determination And Drive And The Love Of What You Do!

Smiling Can Be A Competitive Advantage. It Makes Everyone Feel Better And Every Situation Brighter.

If You Run Your Business Fairly; If You Treat People Well; If You Try To Move Your Business Into Areas That Are Making A Real Positive Difference To Other Peoples Lives; I Think You'll A. Have Much Pleasant Life, But B. I Think You'll Have A Much More Successful Business.

If You Get Into Business Solely To Make Money, You Won’t. If You Try To Make A Real Difference, You’ll Find Success.

Not Enough People Realize The Satisfaction You Can Get From Really Pushing Yourself To The Limits.

If You're Bringing Up Kids, You Just Want To Smother Them With Love And Praise And Enthusiasm. So I Don't Think You Can Mollycoddle Your Kids Too Much Really.

There Is No Planet B. We Have To Take Care Of The One We Have

Those People Who Spend Their Time Working On Things They Love Are Usually The Ones Enjoying Life The Most. They Are Also The Ones Who Dared To Take A Risk And Chase Their Dreams.

My General Attitude To Life Is To Enjoy Every Minute Of Every Day. I Never Do Anything With A Feeling Of, 'oh God, I've Got To Do This Today.'

Unless You Dream, Nothing Will Happen. If You Dream, You Might Be Able To Make Your Dreams Come True.

I Was Interested In Creating Things That I Could Be Proud Of And So, You Know, I Was Interested In Being An Editor Of A Magazine, Things That I Could Be Proud Of, And So, You Know, I Was Interested In Being An Editor Of A Magazine, But In Order To Be An Editor Of A Magazine I Had To Become A Publisher As Well. I Had To Pay The Bills. I Had To Worry About The Printing And The Paper Manufacturing And The Distribution Of That Magazine.

Creating Things

Chance Favors The Prepared Mind. The More You Practice, The Luckier You Become.

If You're Looking To Become An Entrepreneur Then Don't Waste Your Time Going To University Or Business School - Just Get On And Do It.

Fun Is At The Core Of The Way I Like To Do Business And It Has Been Key To Everything I've Done From The Outset.

Quality Brands Never Go Bankrupt.

My Mother Was Determined To Make Us Independent. When I Was Four Years Old, She Stopped The Car A Few Miles From Our House And Made Me Find My Own Way Home Across The Fields. I Got Hopelessly Lost.

It's Really Important To Find An Hour Or Two To A Day To Make Sure That You Keep Healthy, Keep Fit. It's Very Easy Just To Forget That Aspect. And If You're Feeling Really Good And Fit, I Think You Can Get Two Or Three Extra Hours A Day Of Hard Work In As Well.

It Is Important In Life To Turn Adversity To Success

Self Improvement

I Have Always Believed That Business Should Be A Force For Good.

If You're Hurt, Lick Your Wounds And Get Up Again. If You've Given It Your Absolute Best, It's Time To Move Forward.

Remember It's Ok To Be Yourself.

You Can Create A Business, Choose A Name, But Unless People Know About It You're Not Going To Sell Any Products.

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