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With The Arrival Of Electric Technology, Man Extended, Or Set Outside Himself, A Live Model Of The Central Nervous System Itself. To The Degree That This Is So, It Is A Development That Suggests A Desperate And Suicidal Autoamputation, As If The Central Nervous System Could No Longer Depend On The Physical Organs To Be Protective Buffers Against The Slings And Arrows Of Outrageous Mechanism.

-Marshall McLuhan

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Marshall McLuhan

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With The Arrival Of Electric Technology, Man Extended, Or Set Outside Himself, A Live Model Of The Central Nervous System Itself. To The Degree That This Is So, It Is A Development That Suggests A Desperate And Suicidal Autoamputation, As If The Central Nervous System Could No Longer Depend On The Physical Organs To Be Protective Buffers Against The Slings And Arrows Of Outrageous Mechanism.

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Information And Images Bump Against Each Other Every Day In Massive Quantities, And The Resonance Of This Interfacing Is Like The Babble Of A Village Or Tavern Gossip Session.

Once We Have Surrendered Our Senses And Nervous Systems To The Private Manipulation Of Those Who Would Try To Benefit From Taking A Lease On Our Eyes And Ears And Nerves, We Don't Really Have Any Rights Left. Leasing Our Eyes And Ears And Nerves To Commercial Interests Is Like Handing Over The Common Speech To A Private Corporation, Or Like Giving The Earth's Atmosphere To A Company As A Monopoly.

All Discoveries In Art And Science Result From An Accumulation Of Errors.

New Media May At First Appear As Mere Codes Of Transmission For Older Achievement And Established Patterns Of Thought. But Nobody Could Make The Mistake Of Supposing That Phonetic Writing Merely Made It Possible For The Greeks To Set Down In Visual Order What They Had Though And Known Before Writing. In The Same Way Printing Made Literature Possible. It Did Not Merely Encode Literature.

The New Media And Technologies By Which We Amplify And Extend Ourselves Constitute Huge Collective Surgery Carried Out On The Social Body With Complete Disregard For Antiseptics.

I Am Curious To Know What Would Happen If Art Were Suddenly Seen For What It Is, Namely, Exact Information Of How To Rearrange One's Psyche In Order To Anticipate The Next Blow From Our Own Extended Faculties.

The Car Has Become An Article Of Dress Without Which We Feel Uncertain, Unclad, And Incomplete In The Urban Compound.

The Spoken Word Was The First Technology By Which Man Was Able To Let Go Of His Environment In Order To Grasp It In A New Way.

A Light Bulb Creates An Environment By Its Mere Presence.

We Impose The Form Of The Old On The Content Of The New.

Darkness Is To Space What Silence Is To Sound, I.e., The Interval.

First We Shape Our Tools, Thereafter They Shape Us

The Student Of Media Soon Comes To Expect The New Media Of Any Period Whatever To Be Classed As 'pseudo' By Those Who Acquired The Patterns Of Earlier Media, Whatever They May Happen To Be.

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

...the Logic Of The Photograph Is Neither Verbal Nor Syntactical, A Condition Which Renders Literary Culture Quite Helpless To Cope With The Photograph.

America Is The Only Country Ever Founded On The Printed Word.

The Artist Must Ever Play And Experiment With New Means Of Arranging Experience, Even Though The Majority Of His Audience May Prefer To Remain Fixed In Their Old Perceptual Attitudes.

Positively, The Effect Of Speeding Up Temporal Sequence Is To Abolish Time, Much As The Telegraph And Cable Abolished Space. Of Course, The Photograph Does Both.

Language As The Technology Of Human Extension, Whose Powers Of Division And Separation We Know So Well, May Have Been The "tower Of Babel" By Which Men Sought To Scale The Highest Heavens. Today Computers Hold Out The Promise Of A Means Of Instant Tr

The Only Way To Recover The Old World Is To Induce The Media Into Vomiting It Back Up.

The Modern Little Red Riding Hood, Reared On Singing Commercials, Has No Objection To Being Eaten By The Wolf.

Advertising Business

Tv Acting Is So Extremely Intimate, Because Of The Peculiar Involvement Of The Viewer With The Completion Or "closing" Of The Tv Image, That The Actor Must Achieve A Great Degree Of Spontaneous Casualness That Would Be Irrelevant In Movie And Lost On The Stage. For The Audience Participates In The Inner Life Of The Tv Actor As Fully As In The Outer Life Of The Movie Star. Technically, Tv Tends To Be A Close-up Medium. The Close-up That In The Movie Is Used For Shock Is, On Tv, A Quite Casual Thing.

All Words, In Every Language, Are Metaphors.

Moral Indignation Is A Technique Used To Endow The Idiot With Dignity.

The New Media Are Not Ways Of Relating To Us The 'real' World; They Are The Real World And They Reshape What Remains Of The Old World At Will.

The Specialist Is One Who Never Makes Small Mistakes While Moving Toward The Grand Fallacy.

The Artist Is The Man In Any Field, Scientific Or Humanistic, Who Grasps The Implications Of His Actions And Of New Knowledge In His Own Time. He Is The Man Of Integral Awareness.

[cameras] Tend To Turn People Into Things And The Photograph Extends And Multiplies The Human Image To The Proportions Of Mass-produced Merchandise And, [in The Age Of Photography] The World Itself Becomes A Sort Of Museum Of Objects That Have Been Encountered Before In Some Other Museum And To Say That The Camera Cannot Lie Is Merely To Underline The Multiple Deceits That Are Now Practiced In Its Name.

Human Perception Is Literally Incarnation.

Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments.

It Is The Framework Which Changes With Each New Technology And Not Just The Picture Within The Frame.

Gutenberg Made Everybody A Reader. Xerox Makes Everybody A Publisher.

Such Is The Content Of The Mental Life Of The Hemingway Hero And The Good Guy In General. Every Day He Gets Beaten Into A Servile Pulp By His Own Mechanical Reflexes, Which Are Constantly Busy Registering And Reacting To The Violent Stimuli Which His Big, Noisy, Kinesthetic Environment Has Provided For His Unreflective Reception.

The Visual Power Of The Phonetic Alphabet Is The Translate Other Languages Into Itself Is Part Of Its Power To Invade Right Hemisphere (oral) Cultures.

We Have To Find The Environments In Which It Will Be Possible To Live With Our New Inventions.

The Media Have Substituted Themselves For The Older World.

All Forms Of Violence Are Quests For Identity. When You Live On The Frontier, You Have No Identity. You're A Nobody.

All Meaning Alters With Acceleration, Because All Patterns Of Personal And Political Interdependence Change With Any Acceleration Of Information.

The Tv Generation Is Postliterate And Retribalized. It Seeks By Violence To Scrub The Old Private Image And To Merge In A New Tribal Identity, Like Any Corporate Executive.

In Television, Images Are Projected At You. You Are The Screen. The Images Wrap Around You. You Are The Vanishing Point.

Historians And Archaeologists Will One Day Discover That The Ads Of Our Time Are The Richest And Most Faithful Reflections That Any Society Ever Made Of Its Entire Range Of Activities.

Today We Are Beginning To Notice That The New Media Are Not Just Mechanical Gimmicks For Creating Worlds Of Illusion, But New Languages With New And Unique Powers Of Expression.

When People Become Too Intense, Too Serious, They Will Have Trouble In Relating To Any Sort Of Social Game Or Norm. Perhaps This Is Why Jokes Are So Important. On One Hand They Tell Us About Where The Problems And Grievances Are, And, At The Same Time, They Provide The Means Of Enduring These Grievances By Laughing At The Problems.

Only A Fraction Of The History Of Literacy Has Been Typographic.

The Rythms Of Typing Favour Short, Concise Sentences, Sentences With Oral Form.

What Is Very Little Understood About The Electronic Age Is That It Angelizes Man, Disembodies Him. Turns Him Into Software.

We Look At The Present Through A Rear View Mirror. We March Backwards Into The Future.

The New Media Are Not Bridges Between Man And Nature - They Are Nature...

Everybody At The Speed Of Light Tends To Become A Nobody.

The Future Masters Of Technology Will Have To Be Light-hearted And Intelligent. The Machine Easily Masters The Grim And The Dumb.

The Age Of Automation Is Going To Be The Age Of "do It Yourself".

Characteristics

A Typewriter Is A Means Of Transcribing Thought, Not Expressing It.

Ads Represent The Main Channel Of Intellectual And Artistic Effort In The Modern World.

There Ain't No Grammatical Errors In A Non-literate Society.

There Is An Enormous Redundancy In Every Well-written Book. With A Well-written Book I Only Read The Right-hand Page And Allow My Mind To Work On The Left-hand Page. With A Poorly Written Book I Read Every Word.

Gramophone And Movies Were Merely The Mechanization Of Speech And Gesture. But The Radio And Tv Were Not Just The Electronification Of Speech And Gesture But The Electronification Of The Entire Range Of Human Personal Expressiveness. With Electronification The Flow Is Taken Out Of The Wire And Into The Vacuum Tube Circuit, Which Confers Freedom And Flexibility Such As Are In Metaphor And In Words Themselves.

When New Technologies Impose Themselves On Societies Long Habituated To Older Technologies, Anxieties Of All Kinds Result.

Anything That's Popular Is A Rear-view Image.

The Suddenness Of The Leap From Hardware To Software Cannot But Produce A Period Of Anarchy And Collapse, Especially In The Developed Countries.

To Say That A Body Or Its Gravitational Field 'bends In Space' In Its Vicinity Is The Discuss Visual Space In Acoustic Terms.

Only The Small Secrets Need To Be Protected. The Large Ones Are Kept Secret By Public Incredulity.

All Media Work Us Over Completely. They Are So Pervasive In Their Personal, Political, Economic, Aesthetic, Psychological, Moral, Ethical, And Social Consequences That They Leave No Part Of Us Untouched, Unaffected, Unaltered. The Medium Is The Message. Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments. All Media Are Extensions Of Some Human Faculty - Psychic Or Physical.

The Alphabet Was One Thing When Applied To Clay Or Stone, And Quite Another When Set Down On Light Papyrus.

Most People Are Alive In An Earlier Time, But You Must Be Alive In Our Own Time.

Art Is Anything You Can Get Away With.

The Mother Tongue Is Propaganda.

For Those For Whom The Sex Act Has Come To Seem Mechanical And Merely The Meeting And Manipulation Of Body Parts, There Often Remains A Hunger Which Can Be Called Metaphysical But Which Is Not Recognized As Such, And Which Seeks Satisfaction In Physical Danger, Or Sometimes In Torture, Suicide, Or Murder.

The Public Has Yet To See Tv As Tv. Broadcasters Have No Awareness Of Its Potential. The Movie People Are Just Beginning To Get A Grasp On Film.

When Two Seemingly Disparate Elements Are Imaginatively Poised Put In Apposition In New And Unique Ways, Startling Discoveries Often Result.

Some Of My Fellow Academics Are Very Hostile, But I Sympathize With Them. They've Been Asleep For 500 Years And They Don't Like Anybody Who Comes Along And Stirs Them Up.

Radio Affects Most Intimately, Person-to-person, Offering A World Of Unspoken Communication Between Writer-speaker And The Listener.

The Poet, The Artist, The Sleuth, Whoever Sharpens Our Perception Tends To Antisocial; Rarely 'well Adjusted,' He Cannot Go Along With Currents And Trends.

The Scientist Rigorously Defends His Right To Be Ignorant Of Almost Everything Except His Specialty.

Today It Is Not The Classroom Nor The Classics Which Are The Repositories Of Models Of Eloquence, But The Ad Agencies.

Why Is It So Easy To Acquire The Solutions Of Past Problems And So Difficult To Solve Current Ones

Where The Whole Man Is Involved There Is No Work. Work Begins With The Division Of Labor.

Division Of Labor

There Are No Passengers On Spaceship Earth. We Are All Crew.

Affluence Creates Poverty.

... Their Power To See Environments As They Really Are.

Everybody Tends To Merge His Identity With Other People At The Speed Of Light. It's Called Being Mass Man.

Every Innovation Scraps Its Immediate Predecessor And Retrieves Still Older Figures – It Causes Floods Of Antiques Or Nostalgic Art Forms And Stimulates The Search For Museum Pieces.

The Bible Belt Is Oral Territory And Therefore Despised By The Literati.

The Greatest Propaganda In The World Is Our Mother Tongue, That Is What We Learn As Children, And Which We Learn Unconsciously. That Shapes Our Perceptions For Life. That Is Propaganda At Its Most Extreme Form.

Medieval And Ancient Sensibility Now Dominates Our Time As Acoustic And Multisensory Awareness Displaces The Merely Visual.

The Victory Over Euclidean Space Was Not Achieved By Isolated Individuals, But By A Field Of Young Rebels Opposed To All Absolutes.

The Car Has Become The Carapace, The Protective And Aggressive Shell, Of Urban And Suburban Man.

Only The Vanquished Remember History.

The Alphabet And Print Technology Fostered And Encouraged A Fragmenting Process, A Process Of Specialism And Detachment. Electric Technology Fosters And Encourages Unification And Involvement.

Until Writing Was Invented, Man Lived In Acoustic Space: Boundless, Directionless, Horizonless, In The Dark Of The Mind, In The World Of Emotion.

If The Nineteenth Century Was The Age Of The Editorial Chair, Ours Is The Century Of The Psychiatrist's Couch.

Electricity Does Not Centralize, But Decentralizes.

It Is Perhaps Typical Of Very Creative Minds That They Hit Very Large Nails Not Quite On The Head.

The Method Of Our Time Is To Use Not A Single But Multiple Models For Exploration.

A New Medium Is Never An Addition To An Old One, Nor Does It Leave The Old One In Peace. It Never Ceases To Oppress The Older Media Until It Finds New Shapes And Positions For Them.

Huck Finn. Loss Of Identity Drives People To Nostalgia. Electronic Man Has No Physical Body, So He [jimmy Carter] Puts Nostalgia In Its Place.

The Content Or Time-clothing Of Any Medium Or Culture Is The Preceding Medium Or Culture.

The Electric Light Is Pure Information. It Is A Medium Without A Message

Good Taste Is The First Refuge Of The Non Creative. It Is The Last Ditch Stand Of The Artist.

Nowadays There Is No Conversation At All. Teachers Distrust Talk As Much As Business Men.

Media Are Means Of Extending And Enlarging Our Organic Sense Lives Into Our Environment.

What Goes On Inside The School Is An Interruption Of Education.

Explore The Situation. Statements Are Expendable. Don't Keep On Looking In The Rearview Mirror And Defending The Status Quo Which Is Outmoded The Moment It Happened.

A Point Of View Can Be A Dangerous Luxury When Substituted For Insight And Understanding.

Primitivism Has Become The Vulgar Cliché Of Much Modern Art And Speculation.

Persons Grouped Around A Fire Or Candle For Warmth Or Light Are Less Able To Pursue Independent Thoughts, Or Even Tasks, Than People Supplied With Electric Light. In The Same Way, The Social And Educational Patterns Latent In Automation Are Those Of Self-employment And Artistic Autonomy.

In Jesus Christ, There Is No Distance Or Separation Between The Medium And The Message: It Is The One Case Where We Can Say That The Medium And The Message Are Fully One And The Same.

The Story Begins Only When The Book Closes.

Cubism ('multi-locationalism') Is One Of The Painterly Forms Of Acoustic Space.

Technologies Themselves, Regardless Of Content, Produce A Hemispheric Bias In The Users.

New Media Are New Archetypes, At First Disguised As Degradations Of Older Media.

The Huge Advantage Of Canada Is Its Backwardness.

The Movie Stars And Matinee Idols Are Put Into The Public Domain By Photography. They Become Dreams That Money Can Buy. They Can Be Bought And Thumbed More Easily Than Public Prostitutes.

Television Is Teaching All The Time. Does More Educating Than The Schools And All The Institutions Of Higher Learning.

Any Breakdown Is A Breakthrough.

The Fall Or Scrapping Of A Cultural World Puts Us All Into The Same Archetypal Cesspool, Engendering Nostalgia For Earlier Conditions.

American Youth Attributes Much More Importance To Arriving At Driver's License Age Than At Voting Age.

The Reader Is The Content Of Any Poem Or Of The Language He Employs, And In Order To Use Any Of These Forms, He Must Put Them On.

Pornography And Violence Are By-products Of Societies In Which Private Identity Has Been ... Destroyed By Sudden Environmental Change.

In Antiquity And The Middle Ages Reading Was Necessarily Reading Aloud.

Art At Its Most Significant Is A Distant Early Warning System That Can Always Be Relied On To Tell The Old Culture What Is Beginning To Happen To It.

Since With Electricity We Extend Our Central Nervous System Globally, Instantly Interrelating Every Human Experience.

Human Experience

The Answers Are Always Inside The Problem, Not Outside.

One Of The Effects Of Living With Electric Information Is That We Live Habitually In A State Of Information Overload. There's Always More Than You Can Cope With.

The Modern Nose, Like The Modern Eye, Has Developed A Sort Of Microscopic, Intercellular Intensity Which Makes Our Human Contactspainful And Revolting.

As Technology Advances, It Reverses The Characteristics Of Every Situation Again And Again. The Age Of Automation Is Going To Be The Age Of 'do It Yourself.'

People Don't Actually Read Newspapers - They Get Into Them Every Morning Like A Hot Bath.

The Mark Of Our Time Is Its Revulsion Against Imposed Patterns.

The Real News Is Bad News.

Our Permanent Address Is Tommorrow.

Today's Child Is Growing Up Absurd, Because He Lives In Two Worlds, And Neither Of Them Inclines Him To Grow Up. Growing Up--thatis Our New Work, And It Is Total. Mere Instruction Will Not Suffice.

On Spaceship Earth There Are No Passengers; Everybody Is A Member Of The Crew. We Have Moved Into An Age In Which Everybody's Activities Affect Everybody Else.

With The Arrival Of Electric Technology, Man Extended, Or Set Outside Himself, A Live Model Of The Central Nervous System Itself. To The Degree That This Is So, It Is A Development That Suggests A Desperate And Suicidal Autoamputation, As If The Central Nervous System Could No Longer Depend On The Physical Organs To Be Protective Buffers Against The Slings And Arrows Of Outrageous Mechanism.

Professionalism Is Environmental. Amateurism Is Anti Environmental. Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Ground Rules Of Society. The Amateur Can Afford To Loose.

Poetry And The Arts Can’t Exist In America. Mere Exposure To The Arts Does Nothing For A Mentality Which Is Incorrigibly Dialectical. The Vital Tensions And Nutritive Action Of Ideogram Remain Inaccessible To This State Of Mind.

It Is Critical Vision Alone Which Can Mitigate The Unimpeded Operation Of The Automatic.

The Future Of Work Consists Of Learning A Living.

Our Electrically-configured World Has Forced Us To Move From The Habit Of Data Classification To The Mode Of Pattern Recognition. We Can No Longer Build Serially, Block-by-block, Step-by-step, Because Instant Communication Insures That All Factors Of The Environment And Of Experience Co-exist In A State Of Active Interplay.

Typography Is Not Only A Technology But Is In Itself A Natural Resource Or Staple, Like Cotton Or Timber Or Radio; And, Like Any Staple, It Shapes Not Only Private Sense Ratios But Also Patterns Of Communal Interdependence.

Mysticism Is Just Tomorrow's Science Dreamed Today.

Education In A Technological World Of Replaceable And Expendable Parts Is Neuter.

Electronic Man Has No Physical Body.

Advertising Is The Greatest Art Form Of The 20th Century.

All Advertising Advertises Advertising.

Even Mud Gives The Illusion Of Depth.

When Information Overload Occurs, Pattern Recognition Is How To Determine Truth.

North Americans Have A Peculiar Bias. They Go Outside To Be Alone And They Go Home To Be Social.

Character No Longer Is Shaped By Only Two Earnest, Fumbling Experts. Now All The World's A Sage.

The Computer Is The Most Extraordinary Of Man's Technological Clothing; It's An Extension Of Our Central Nervous System. Beside It, The Wheel Is A Mere Hula-hoop.

One Thing About Which Fish Know Exactly Nothing Is Water, Since They Have No Anti-environment Which Would Enable Them To Perceive The Element They Live In.

The Printing Press Was At First Mistaken For An Engine Of Immortality By Everybody Except Shakespeare.

Like Primitive, We Now Live In A Global Village Of Our Own Making, A Simultaneous Happening. It Doesn't Necessarily Mean Harmony And Peace And Quiet But It Does Mean Huge Involvement In Everybody Else's Affairs.

All Media Exist To Invest Our Lives With Artificial Perceptions And Arbitrary Values.

There Is Absolutely No Inevitability, So Long As There Is A Willingness To Contemplate What Is Happening.

The Ignorance Of How To Use Knowledge Stockpiles Exponentially.

We Drive Into The Future Using Only Our Rearview Mirror.

Language Is A Form Of Organized Stutter.

Today, The Mass Audience (the Successor To The "public") Can Be Used As A Creative, Participating Force. It Is, Instead, Merely Given Packages Of Passive Entertainment. Politics Offers Yesterday's Answers To Today's Questions.

The Medium Is The Message. This Is Merely To Say That The Personal And Social Consequences Of Any Medium - That Is, Of Any Extension Of Ourselves - Result From The New Scale That Is Introduced Into Our Affairs By Each Extension Of Ourselves, Or By Any New Technology.

Time’ Has Ceased, 'space' Has Vanished. We Now Live In A Global Village... A Simultaneous Happening

Far More Thought And Care Go Into The Composition Of Any Prominent Ad In A Newspaper Or Magazine Than Go Into The Writing Of Their Features And Editorials.

Throughout Finnegans Wake Joyce Specifies The Tower Of Babel As The Tower Of Sleep, That Is, The Tower Of The Witless Assumption, Or What Bacon Calls The Reign Of The Idols.

It Is One Of The Peculiar Characteristics Of The Photograph That It Isolates Single Moments In Time.

My Main Theme Is The Extension Of The Nervous System In The Electric Age, And Thus, The Complete Break With Five Thousand Years Of Mechanical Technology. This I State Over And Over Again. I Do Not Say Whether It Is A Good Or Bad Thing. To Do So Would Be Meaningless And Arrogant.

The Logos Of Creation, 'and God Said ...' Formed The Basis Of Christian Interpretation Of The 'book Of Nature.

Canada Is The Only Country In The World That Knows How To Live Without An Identity.

Innumerable Confusions And A Feeling Of Despair Invariably Emerge In Periods Of Great Technological And Cultural Transition.

The School System Is The Homogenizing Hopper Into Which We Toss Our Integral Tots For Processing.

Once Introduced Discontinuity, Once Challenge Any Of The Properties Of Visual Space, And As They Flow From Each Other, The Whole Conceptual Framework Collapses.

Ours Is A Brand-new World Of Allatonceness [all-at-once-ness]. 'time' Has Ceased, 'space' Has Vanished. We Now Live In A Global Village ... A Simultaneous Happening. ... The New Electronic Interdependence Recreates The World In The Image Of A Global Village.

The World Of Visual Perspective Is One Of Unified And Homogeneous Space. Such A World Is Alien To The Resonating Diversity Of Spoken Words. So Language Was The Last Art To Accept The Visual Logic Of Gutenberg Technology, And The First To Rebound In The Electric Age.

The Most Human Thing About Us Is Our Technology.

The Name Of A Man Is A Numbing Blow From Which He Never Recovers.

All Media Are Extensions Of Some Human Faculty- Psychic Or Physical.

Politics Offers Yesterday's Answers To Today's Problems.

Appetite Is Essentially Insatiable, And Where It Operates As A Criterion Of Both Action And Enjoyment (that Is, Everywhere In The Western World Since The Sixteenth Century) It Will Infallibly Discover Congenial Agencies (mechanical And Political) Of Expression.

As A Rule, I Always Look For What Others Ignore.

Artists In Various Fields Are Always The First To Discover How To Enable One Medium Or To Release The Power Of Another.

The Price Of Eternal Vigilance Is Indifference.

The Meaning Of Experience Is Typically One Generation Behind The Experience. The Content Of New Situations, Both Private And Corporate, Is Typically The Preceding Situation.

Pornography And Obscenity...work By Specialism And Fragmentation. They Deal With A Figure Without A Ground - Situations In Which The Human Factor Is Suppressed In Favor Of Sensations And Kicks.

The Medium Is The Message.

All Media Work Us Over Completely.

Cultural Change

Relativity Theory Forced The Abandonment, In Principle, Of Absolute Space And Absolute Time.

Control Over Change Would Seem To Consist In Moving Not With It But Ahead Of It. Anticipation Gives The Power To Deflect And Control Force.

Those Conspiracies That Are Too Incredible To Be Believed, Are By The Same Right, Those Which Most Often Succeed.

Education Is Civil Defence Against Media Fallout.

Ads Are Carefully Designed By The Madison Avenue Frog-men Of-the-mind For Semiconscious Exposure.

Current Illusion Is That Science Has Abolished All Natural Laws.

Nobody Can Commit Photography Alone.

Mass Transportation Is Doomed To Failure In North America Because A Person's Car Is The Only Place Where He Can Be Alone And Think.

Man Works When He Is Partially Involved. When He Is Totally Involved He Is At Play Or Leisure.

I Wouldn't Have Seen It If I Hadn't Believed It.

For Tribal Man, Space Was The Uncontrollable Mystery. For Technological Man It Is Time That Occupies The Same Role.

Computers Can Do Better Than Ever What Needn't Be Done At All. Making Sense Is Still A Human Monopoly.

The Photograph Reverses The Purpose Of Travel, Which Until Now Had Been To Encounter The Strange And Unfamiliar.

I Don't Want Them To Believe Me, I Just Want Them To Think.

The Criminal, Like The Artist, Is A Social Explorer.

The Genteel Is A Mighty Catafalque Of Service-with-a-smile And Flattering Solicitude Smothering Every Spontaneous Movement Of Thought Or Feeling.

Once You See The Boundaries Of Your Environment, They Are No Longer The Boundaries Of Your Environment.

Only Puny Secrets Need Protection. Big Discoveries Are Protected By Public Incredulity.

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