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The New Media Are Not Ways Of Relating To Us The 'real' World; They Are The Real World And They Reshape What Remains Of The Old World At Will.

-Marshall McLuhan

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The New Media Are

Marshall McLuhan

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The New Media Are Not Ways Of Relating To Us The 'real' World; They Are The Real World And They Reshape What Remains Of The Old World At Will.

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Obsolescence Never Meant The End Of Anything, It's Just The Beginning.

I Don't Necessarily Agree With Everything I Say.

Our Permanent Address Is Tommorrow.

One Thing About Which Fish Know Exactly Nothing Is Water, Since They Have No Anti-environment Which Would Enable Them To Perceive The Element They Live In.

Moral Indignation Is A Technique Used To Endow The Idiot With Dignity.

A Light Bulb Creates An Environment By Its Mere Presence.

The Medium Is The Message" Because It Is The Medium That Shapes And Controls The Search And Form Of Human Associations And Action.

Metaphor Has Traditionally Been Regarded As The Matrix And Pattern Of The Figures Of Speech.

The Cave Art Of Madison Avenue Has Been By Far The Most Innovative And Educative Art Form Of The Twentieth Century.

People Hope That If They Scream Loudly Enough About "values" Then Others Will Mistake Them For Serious, Sensitive Souls Who Have Higher And Nobler Perceptions Than Ordinary People. Otherwise, Why Would They Be Screaming? Moral Bitterness Is A Basic Technique For Endowing The Idiot With Dignity.

Jokes Are Grievances.

The Content Or Time-clothing Of Any Medium Or Culture Is The Preceding Medium Or Culture.

Cubism ('multi-locationalism') Is One Of The Painterly Forms Of Acoustic Space.

Good Taste Is The First Refuge Of The Non Creative. It Is The Last Ditch Stand Of The Artist.

Anyone Who Tries To Make A Distinction Between Education And Entertainment Doesn't Know The First Thing About Either.

The World Of Visual Perspective Is One Of Unified And Homogeneous Space. Such A World Is Alien To The Resonating Diversity Of Spoken Words. So Language Was The Last Art To Accept The Visual Logic Of Gutenberg Technology, And The First To Rebound In The Electric Age.

Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments.

Einstein Pronounced The Doom Of Continuous Or 'rational' Space, And The Way Was Made Clear For Picasso And The Marx Brothers And Mad Magazine.

Media Are Means Of Extending And Enlarging Our Organic Sense Lives Into Our Environment.

The Suddenness Of The Leap From Hardware To Software Cannot But Produce A Period Of Anarchy And Collapse, Especially In The Developed Countries.

All Discoveries In Art And Science Result From An Accumulation Of Errors.

Nobody Can Commit Photography Alone.

Professionalism Is Environmental. Amateurism Is Anti Environmental. Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Ground Rules Of Society. The Amateur Can Afford To Loose.

The Car Has Become An Article Of Dress Without Which We Feel Uncertain, Unclad, And Incomplete In The Urban Compound.

Interface, Of The Resonant Interval As 'where The Action Is', Whether Chemical, Psychic Or Social, Involves Touch.

Man Works When He Is Partially Involved. When He Is Totally Involved He Is At Play Or Leisure.

Attention Spans Get Very Weak At The Speed Of Light, And That Goes Along With A Very Weak Identity.

Artists In Various Fields Are Always The First To Discover How To Enable One Medium Or To Release The Power Of Another.

In Tetrad Form, The Artifact Is Seen To Be Not Neutral Or Passive, Bur An Active Logos Or Utterance Of The Human Mind Or Body That Transforms The User And His Ground.

The Mother Tongue Is Propaganda.

In Large Measure, Writing Is The Spatialization Of Thought.

New Media Are New Archetypes, At First Disguised As Degradations Of Older Media.

Publication Is A Self-invasion Of Privacy.

Education, Which Should Be Helping Youth To Understand And Adapt To Their Revolutionary New Environments, Is Instead Being Used Merely As An Instrument Of Cultural Aggression.

The More The Data Banks Record About Each One Of Us, The Less We Exist.

The Tv Camera Has No Shutter. It Does Not Deal With Aspects Or Facets Of Objects In High Resolution. It Is A Means Of Direct Pick-up By The Electrical Groping Over Surfaces.

Invention Is The Mother Of Necessities.

The Electric Light Is Pure Information. It Is A Medium Without A Message

The Student Of Media Soon Comes To Expect The New Media Of Any Period Whatever To Be Classed As 'pseudo' By Those Who Acquired The Patterns Of Earlier Media, Whatever They May Happen To Be.

Art At Its Most Significant Is A Distant Early Warning System That Can Always Be Relied On To Tell The Old Culture What Is Beginning To Happen To It.

Primitivism Has Become The Vulgar Cliché Of Much Modern Art And Speculation.

There Are Many People For Whom 'thinking' Necessarily Means Identifying With Existing Trends.

Current Illusion Is That Science Has Abolished All Natural Laws.

If The Nineteenth Century Was The Age Of The Editorial Chair, Ours Is The Century Of The Psychiatrist's Couch.

The Ordinary Person Senses The Greatness Of The Odds Against Him Even Without Thought Or Analysis, And He Adapts His Attitudes Unconsciously. A Huge Passivity Has Settled On Industrial Society. For People Carried About In Mechanical Vehicles, Earning Their Living By Waiting On Machines, Listening Much Of The Waking Day To Canned Music, Watching Packaged Movie Entertainment And Capsulated News, For Such People It Would Require An Exceptional Degree Of Awareness And An Especial Heroism Of Effort To Be Anything But Supine Consumers Of Processed Goods.

The Medium Is The Message.

All The New Media Are Art Forms Which Have The Power Of Imposing, Like Poetry, Their Own Assumptions.

Fish Did Not Discover Water.

The Only Way To Recover The Old World Is To Induce The Media Into Vomiting It Back Up.

Whence Did The Wond'rous Mystic Art Arise, / Of Painting Speech, And Speaking To The Eyes? / That We By Tracing Magic Lines Are Taught, / How To Embody, And To Colour Thought?

Everybody At The Speed Of Light Tends To Become A Nobody.

At Electric Speed, All Forms Are Pushed To The Limits Of Their Potential.

Only The Vanquished Remember History.

There Is No More Great Men; There Is Only Great Committees.

We Drive Into The Future Using Only Our Rearview Mirror.

Even Mud Gives The Illusion Of Depth.

There Is A Real, Living Unity In Our Time, As In Any Other, But It Lies Submerged Under A Superficial Hubbub Of Sensation.

Time’ Has Ceased, 'space' Has Vanished. We Now Live In A Global Village... A Simultaneous Happening

Societies Have Always Been Shaped More By The Nature Of The Media By Which Men Communicate Than By The Content Of The Communication.

Anything That's Popular Is A Rear-view Image.

An Administrator In A Bureaucratic World Is A Man Who Can Feel Big By Merging His Non-entity In An Abstraction. A Real Person In Touch With Real Things Inspires Terror In Him.

The Criminal, Like The Artist, Is A Social Explorer.

The Global Village Is A Place Of Very Arduous Interfaces And Very Abrasive Situations.

We Don't Know Who Discovered Water, But We Know It Wasn't The Fish.

When Producers Want To Know What The Public Wants, They Graph It As Curves. When They Want To Tell The Public What To Get, They Say It In Curves.

I May Be Wrong, But I'm Never In Doubt.

The Business Of Art Is No Longer The Communication Of Thoughts Or Feelings Which Are To Be Conceptually Ordered, But A Direct Participation In An Experience. The Whole Tendency Of Modern Communication...is Towards Participation In A Process, Rather Than Apprehension Of Concepts.

The Mark Of Our Time Is Its Revulsion Against Imposed Patterns.

World War Iii Is A Guerrilla Information War With No Division Between Military And Civilian Participation.

If It Works, It's Obsolete.

Innovation For Holders Of Conventional Wisdom Is Not Novelty But Annihilation.

The New Media Are Not Bridges Between Man And Nature - They Are Nature...

Mysticism Is Just Tomorrow's Science Dreamed Today.

A Point Of View Can Be A Dangerous Luxury When Substituted For Insight And Understanding.

The Media Have Substituted Themselves For The Older World.

Violence Is The Quest For Identity. When Identity Disappears With Technological Innovation, Violence Is The Natural Recourse.

As The Unity Of The Modern World Becomes Increasingly A Technological Rather Than A Social Affair, The Techniques Of The Arts Provide The Most Valuable Means Of Insight Into The Real Direction Of Our Own Collective Purposes.

Logos Is The Formal Cause Of The Kosmos And All Things, Responsible For Their Nature And Configuration.

Language As The Technology Of Human Extension, Whose Powers Of Division And Separation We Know So Well, May Have Been The "tower Of Babel" By Which Men Sought To Scale The Highest Heavens. Today Computers Hold Out The Promise Of A Means Of Instant Tr

Any Ad Consciously Attended To Is Comical. Ads Are Not Meant For Conscious Consumption. They Are Intended As Subliminal Pills For The Subconsious In Order To Exercise An Hypnotic Spell, Especially On Sociologists.

Television Brought The Brutality Of War Into The Comfort Of The Living Room. Vietnam Was Lost In The Living Rooms Of America - Not On The Battlefields Of Vietnam.

Historians And Archaeologists Will One Day Discover That The Ads Of Our Time Are The Richest And Most Faithful Reflections That Any Society Ever Made Of Its Entire Range Of Activities.

Food For The Mind Is Like Food For The Body: The Inputs Are Never The Same As The Outputs.

If We Understand The Revolutionary Transformations Caused By New Media, We Can Anticipate And Control Them; But If We Continue In Our Self-induced Subliminal Trance, We Will Be Their Slaves.

The Name Of A Man Is A Numbing Blow From Which He Never Recovers.

As Information Becomes Our Environment, It Becomes Mandatory To Program The Environment Itself As A Work Of Art.

North Americans Have A Peculiar Bias. They Go Outside To Be Alone And They Go Home To Be Social.

Scribal Culture And Gothic Architecture Were Both Concerned With Light Through, Not Light On.

For Tribal Man, Space Was The Uncontrollable Mystery. For Technological Man It Is Time That Occupies The Same Role.

The Visual Power Of The Phonetic Alphabet Is The Translate Other Languages Into Itself Is Part Of Its Power To Invade Right Hemisphere (oral) Cultures.

We Become What We Behold. We Shape Our Tools And Then Our Tools Shape Us.

It Is Possible To Deal With The Entire Environment As A Work Of Art.

It Is Perhaps Typical Of Very Creative Minds That They Hit Very Large Nails Not Quite On The Head.

The User Of The Electric Light - Or A Hammer, Or A Language, Or A Book - Is The Content. As Such, There Is A Total Metamorphosis Of The User By The Interface. It Is The Metamorphosis That I Consider The Message.

Schizophrenia May Be A Necessary Consequence Of Literacy.

The Most Human Thing About Us Is Our Technology.

Politics Offers Yesterday's Answers To Today's Problems.

American Youth Attributes Much More Importance To Arriving At Driver's License Age Than At Voting Age.

Education In A Technological World Of Replaceable And Expendable Parts Is Neuter.

The Products Of Modern Science Are Not In Themselves Good Or Bad; It Is The Way They Are Used That Determines Their Value.

In This Electronic Age We See Ourselves Being Translated More And More Into The Form Of Information, Moving Toward The Technological Extension Of Consciousness.

Language Always Preserves A Play Or Figure/ground Relation Between Experience, And Perception And Its Replay In Expression.

Great Art Speaks A Language Which Every Intelligent Person Can Understand. The People Who Call Themselves Modernists Today Speak A Different Language.

Art Is Anything You Can Get Away With.

Typography Is Not Only A Technology But Is In Itself A Natural Resource Or Staple, Like Cotton Or Timber Or Radio; And, Like Any Staple, It Shapes Not Only Private Sense Ratios But Also Patterns Of Communal Interdependence.

Radical Changes Of Identity, Happening Suddenly And In Very Brief Intervals Of Time, Have Proved More Deadly And Destructive Of Human Values Than Wars Fought With Hardware Weapons.

I Wouldn't Have Seen It If I Hadn't Believed It.

The Spoken Word Was The First Technology By Which Man Was Able To Let Go Of His Environment In Order To Grasp It In A New Way.

Most Clear Writing Is A Sign That There Is No Exploration Going On. Clear Prose Indicates The Absence Of Thought.

Darkness Is To Space What Silence Is To Sound, I.e., The Interval.

I Am Not A "culture Critic" Because I Am Not In Any Way Interested In Classifying Cultural Forms. I Am A Metaphysician, Interested In The Life Of The Forms And Their Surprising Modalities. That Is Why I Have No Interest In The Academic World.

... Their Power To See Environments As They Really Are.

Today We Are Beginning To Notice That The New Media Are Not Just Mechanical Gimmicks For Creating Worlds Of Illusion, But New Languages With New And Unique Powers Of Expression.

We Look At The Present Through A Rear View Mirror. We March Backwards Into The Future.

Education Is Civil Defence Against Media Fallout.

By Phonemic Trans-formation Into Visual Terms, The Alphabet Became A Universal, Abstract, Static Container Of Meaningless Sounds.

Advertising Is The Greatest Art Form Of The 20th Century.

Transmitted At The Speed Of Light, All Events On This Planet Are Simultaneous. In The Electric Environment Of Information All Events Are Simultaneous, There Is No Time Or Space Separating Events.

All Media Work Us Over Completely.

Cultural Change

We Are All Robots When Uncritically Involved With Our Technologies.

The Village Had Institutionalized All Human Functions In Forms Of Low Intensity.... Participation Was High And Organization Was Low. This Is The Formula For Stability.

The Wheel Is An Extension Of The Foot, The Book Is An Extension Of The Eye, Clothing An Extension Of The Skin, Electric Circuitry An Extension Of The Central Nervous System.

Canada Is The Only Country In The World That Knows How To Live Without An Identity.

To Say That "the Camera Cannot Lie" Is Merely To Underline The Multiple Deceits That Are Now Practised In Its Name.

The Meaning Of Experience Is Typically One Generation Behind The Experience. The Content Of New Situations, Both Private And Corporate, Is Typically The Preceding Situation.

Medieval And Ancient Sensibility Now Dominates Our Time As Acoustic And Multisensory Awareness Displaces The Merely Visual.

America Is The Only Country Ever Founded On The Printed Word.

The News Automatically Becomes The Real World For The Tv User And Is Not A Substitute For Reality, But Is Itself An Immediate Reality.

All Forms Of Violence Are Quests For Identity. When You Live On The Frontier, You Have No Identity. You're A Nobody.

Physiologically, Man In The Normal Use Of Technology (or His Variously Extended Body) Is Perpetually Modified By It And In Turn Finds Ever New Ways Of Modifying His Technology. Man Becomes, As It Were, The Sex Organs Of The Machine World, As The Bee Of The Plant World, Enabling It To Fecundate And To Evolve Ever New Forms. The Machine World Reciprocates Man's Love By Expediting His Wishes And Desires, Namely, In Providing Him With Wealth.

The Potential Of Any Technology Is Always Dissipated By Its Users Involvement In Its Predecessors...computer Are Still Serving Mainly To Sustain Precomputer Effects.

Ads Are Carefully Designed By The Madison Avenue Frog-men Of-the-mind For Semiconscious Exposure.

The Artist Is The Man In Any Field, Scientific Or Humanistic, Who Grasps The Implications Of His Actions And Of New Knowledge In His Own Time. He Is The Man Of Integral Awareness.

Only A Fraction Of The History Of Literacy Has Been Typographic.

The Artist Is The Person Who Invents The Means To Bridge Between Biological Inheritance And The Environments Created By Technological Innovation.

The Modern Little Red Riding Hood, Reared On Singing Commercials, Has No Objection To Being Eaten By The Wolf.

Advertising Business

Mass Transportation Is Doomed To Failure In North America Because A Person's Car Is The Only Place Where He Can Be Alone And Think.

The Rythms Of Typing Favour Short, Concise Sentences, Sentences With Oral Form.

You Can Be A French Canadian Or An English Canadian, But Not A Canadian. We Know How To Live Without An Identity, And This Is One Of Our Marvellous Resources.

The New Media Are Not Ways Of Relating To Us The 'real' World; They Are The Real World And They Reshape What Remains Of The Old World At Will.

A New Medium Is Never An Addition To An Old One, Nor Does It Leave The Old One In Peace. It Never Ceases To Oppress The Older Media Until It Finds New Shapes And Positions For Them.

When Things Come At You Very Fast, Naturally You Lose Touch With Yourself.

As A Rule, I Always Look For What Others Ignore.

Erwin Schrodinger Has Explained How He And His Fellow Physicists Had Agreed That They Would Report Their New Discoveries And Experiments In Quantum Physics In The Language Of Newtonian Physics. That Is, They Agreed To Discuss And Report The Non-visual, Electronic World In The Language Of The Visual World Of Newton.

Don't Ask Whether It Is Right Or Wrong. Instead Try To Find Out What Is Going On.

Until Writing Was Invented, Man Lived In Acoustic Space: Boundless, Directionless, Horizonless, In The Dark Of The Mind, In The World Of Emotion.

In Television, Images Are Projected At You. You Are The Screen. The Images Wrap Around You. You Are The Vanishing Point.

We Have To Find The Environments In Which It Will Be Possible To Live With Our New Inventions.

A Successful Book Cannot Afford To Be More Than Ten Percent New.

A Typewriter Is A Means Of Transcribing Thought, Not Expressing It.

While Poe And The Symbolists Were Exploring The Irrational In Literature, Freud Had Begun To Explore The Resonant Figure/ground Double-plot Of The Conscious And Unconscious.

Electronic Man Has No Physical Body.

It Has Always Been The Artist Who Realizes That The Future Is The Present And Uses His Work To Prepare The Grounds For It

When People Become Too Intense, Too Serious, They Will Have Trouble In Relating To Any Sort Of Social Game Or Norm. Perhaps This Is Why Jokes Are So Important. On One Hand They Tell Us About Where The Problems And Grievances Are, And, At The Same Time, They Provide The Means Of Enduring These Grievances By Laughing At The Problems.

Ads Push The Principle Of Noise All The Way To The Plateau Of Persuasion. They Are Quite In Accord With The Procedures Of Brainwashing.

The 'expert' Is The Man Who Stays Put.

The Successor To Politics Will Be Propaganda. Propaganda, Not In The Sense Of A Message Or Ideology, But As The Impact Of The Whole Technology Of The Times.

Ads Represent The Main Channel Of Intellectual And Artistic Effort In The Modern World.

Once Introduced Discontinuity, Once Challenge Any Of The Properties Of Visual Space, And As They Flow From Each Other, The Whole Conceptual Framework Collapses.

The School System Is The Homogenizing Hopper Into Which We Toss Our Integral Tots For Processing.

First We Build The Tools, Then They Build Us.

We Impose The Form Of The Old On The Content Of The New.

New Media May At First Appear As Mere Codes Of Transmission For Older Achievement And Established Patterns Of Thought. But Nobody Could Make The Mistake Of Supposing That Phonetic Writing Merely Made It Possible For The Greeks To Set Down In Visual Order What They Had Though And Known Before Writing. In The Same Way Printing Made Literature Possible. It Did Not Merely Encode Literature.

The Modern Nose, Like The Modern Eye, Has Developed A Sort Of Microscopic, Intercellular Intensity Which Makes Our Human Contactspainful And Revolting.

The Subliminal Depths Of Radio Are Charged With The Resonating Echoes Of Tribal Horns And Antique Drums. This Is Inherent In The Very Nature Of This Medium, With Its Power To Turn The Psyche And Society Into A Single Echo Chamber.

The New Media And Technologies By Which We Amplify And Extend Ourselves Constitute Huge Collective Surgery Carried Out On The Social Body With Complete Disregard For Antiseptics.

Information And Images Bump Against Each Other Every Day In Massive Quantities, And The Resonance Of This Interfacing Is Like The Babble Of A Village Or Tavern Gossip Session.

Some Of My Fellow Academics Are Very Hostile, But I Sympathize With Them. They've Been Asleep For 500 Years And They Don't Like Anybody Who Comes Along And Stirs Them Up.

The New Is Always Made Up Of The Old, Or Rather, What People See In The New Is Always The Old Thing. The Rear-view Mirror. The Future Of The Future Is The Present, And This Is Something That People Are Terrified Of.

Most Of Our Assumptions Have Outlived Their Uselessness.

Today The Tyrant Rules Not By Club Or Fist, But Disguised As A Market Researcher, He Shepherds His Flocks In The Ways Of Utility And Comfort.

The Future Masters Of Technology Will Have To Be Light-hearted And Intelligent. The Machine Easily Masters The Grim And The Dumb.

In Antiquity And The Middle Ages Reading Was Necessarily Reading Aloud.

Gramophone And Movies Were Merely The Mechanization Of Speech And Gesture. But The Radio And Tv Were Not Just The Electronification Of Speech And Gesture But The Electronification Of The Entire Range Of Human Personal Expressiveness. With Electronification The Flow Is Taken Out Of The Wire And Into The Vacuum Tube Circuit, Which Confers Freedom And Flexibility Such As Are In Metaphor And In Words Themselves.

There Is Absolutely No Inevitability, So Long As There Is A Willingness To Contemplate What Is Happening.

Technology Is That Which Separates Us From Our Environment.

Those Conspiracies That Are Too Incredible To Be Believed, Are By The Same Right, Those Which Most Often Succeed.

A Nomadic Society Cannot Experience Enclosed Space.

Our Technology Forces Us To Live Mythically, But We Continue To Think Fragmentarily, And On Single, Separate Planes.

I'm Not Sure Who Discovered Water, But I'm Pretty Sure It Wasn't A Fish.

Everybody Tends To Merge His Identity With Other People At The Speed Of Light. It's Called Being Mass Man.

People Don't Actually Read Newspapers - They Get Into Them Every Morning Like A Hot Bath.

Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Groundrules Of Society. The Amateur Can Afford To Lose. The Professional Tends To Classify And Specialise, To Accept Uncritically The Groundrules Of The Environment. The Groundrules Provided By The Mass Response Of His Colleagues Serve As A Pervasive Environment Of Which He Is Contentedly Unaware. The 'expert' Is The Man Who Stays Put.

We Go Forward Looking In The Rearview Mirror.

Rearview Mirror

The Car Has Become The Carapace, The Protective And Aggressive Shell, Of Urban And Suburban Man.

Our Age Of Anxiety Is, In Great Part, The Result Of Trying To Do Today's Job With Yesterday's Tools And Yesterday's Concepts.

Innumerable Confusions And A Feeling Of Despair Invariably Emerge In Periods Of Great Technological And Cultural Transition.

You See, Dad, Professor Mcluhan Says That The Environment That Man Creates Becomes His Medium For Defining His Role In It. The Invention Of Type Created Linear, Or Sequential Thought, Separating Thought From Action. Now, With Tv And Folk Singing, Thought And Action Are Closer And Social Involvement Is Greater. We Again Live In A Village. Get It?

Except For Light, All Other Media Come In Pairs, With One Acting As The "content" Of The Other, Obscuring The Operation Of Both.

The Fall Or Scrapping Of A Cultural World Puts Us All Into The Same Archetypal Cesspool, Engendering Nostalgia For Earlier Conditions.

During The Second War, The U.s.o. Sent Special Issues Of The Principal American Magazines To The Armed Forces, With The Ads Omitted. The Men Insisted On Having The Ads Back Again. Naturally. The Ads Are By Far The Best Part Of Any Magazine Or Newspaper. More Pains And Thought, More Wit And Art Go Into The Making Of An Ad Than Into Any Prose Feature Of Press Or Magazine. Ads Are News. What Is Wrong With Them Is That They Are Always Good News.

The Young Today Cannot Follow Narrative But They Are Alert To Drama. They Cannot Bear Description But They Love Landscape And Action.

The Content Or Message Of Any Particular Medium Has About As Much Importance As The Stenciling On The Casing Of An Atomic Bomb.

The Task Confronting Contemporary Man Is To Live With The Hidden Ground Of His Activities As Familiarly As Our Literate Predecessors Lived With The Figure Minus Ground.

Language Does For Intelligence What The Wheel Does For The Feet And The Body. It Enables Them To Move From Thing To Thing With Greater Ease And Speed And Ever Less Involvement.

The Medium Is The Message. This Is Merely To Say That The Personal And Social Consequences Of Any Medium - That Is, Of Any Extension Of Ourselves - Result From The New Scale That Is Introduced Into Our Affairs By Each Extension Of Ourselves, Or By Any New Technology.

There Is No Individualism In Eastern Or Oral Cultures.

In Experimental Art, Men Are Given The Exact Specifications Of Coming Violence To Their Own Psyches From Their Own Counter-irritant Or Technology... But The Counter-irritant Usually Proves A Greater Plague Than The Initial Irritant, Like A Drug Habit.

Pornography And Obscenity...work By Specialism And Fragmentation. They Deal With A Figure Without A Ground - Situations In Which The Human Factor Is Suppressed In Favor Of Sensations And Kicks.

If The Work Of The City Is The Remaking Or Translating Of Man Into A More Suitable Form Than His Nomadic Ancestors Achieved, Then Might Not Our Current Translation Of Our Entire Lives Into The Spiritual Form Of Information Seem To Make Of The Entire.

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