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Physiologically, Man In The Normal Use Of Technology (or His Variously Extended Body) Is Perpetually Modified By It And In Turn Finds Ever New Ways Of Modifying His Technology. Man Becomes, As It Were, The Sex Organs Of The Machine World, As The Bee Of The Plant World, Enabling It To Fecundate And To Evolve Ever New Forms. The Machine World Reciprocates Man's Love By Expediting His Wishes And Desires, Namely, In Providing Him With Wealth.

-Marshall McLuhan

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Physiologically, Man In The

Marshall McLuhan

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Physiologically, Man In The Normal Use Of Technology (or His Variously Extended Body) Is Perpetually Modified By It And In Turn Finds Ever New Ways Of Modifying His Technology. Man Becomes, As It Were, The Sex Organs Of The Machine World, As The Bee Of The Plant World, Enabling It To Fecundate And To Evolve Ever New Forms. The Machine World Reciprocates Man's Love By Expediting His Wishes And Desires, Namely, In Providing Him With Wealth.

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The Medium, Or Process, Of Our Time - Electric Technology Is Reshaping And Restructuring Patterns Of Social Interdependence And Every Aspect Of Our Personal Life. It Is Forcing Us To Reconsider And Re-evaluate Practically Every Thought, Every Action.

A Light Bulb Creates An Environment By Its Mere Presence.

We Become What We Behold. We Shape Our Tools And Then Our Tools Shape Us.

The Modern Nose, Like The Modern Eye, Has Developed A Sort Of Microscopic, Intercellular Intensity Which Makes Our Human Contactspainful And Revolting.

The New Is Always Made Up Of The Old, Or Rather, What People See In The New Is Always The Old Thing. The Rear-view Mirror. The Future Of The Future Is The Present, And This Is Something That People Are Terrified Of.

Violence Is The Quest For Identity. When Identity Disappears With Technological Innovation, Violence Is The Natural Recourse.

The Village Had Institutionalized All Human Functions In Forms Of Low Intensity.... Participation Was High And Organization Was Low. This Is The Formula For Stability.

Good Taste Is The First Refuge Of The Non Creative. It Is The Last Ditch Stand Of The Artist.

Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Groundrules Of Society. The Amateur Can Afford To Lose. The Professional Tends To Classify And Specialise, To Accept Uncritically The Groundrules Of The Environment. The Groundrules Provided By The Mass Response Of His Colleagues Serve As A Pervasive Environment Of Which He Is Contentedly Unaware. The 'expert' Is The Man Who Stays Put.

There Is An Enormous Redundancy In Every Well-written Book. With A Well-written Book I Only Read The Right-hand Page And Allow My Mind To Work On The Left-hand Page. With A Poorly Written Book I Read Every Word.

Affluence Creates Poverty.

Ideally, Advertising Aims At The Goal Of A Programmed Harmony Among All Human Impulses And Aspirations And Endeavors. Using Handicraft Methods, It Stretches Out Toward The Ultimate Electronic Goal Of A Collective Consciousness.

Our Age Of Anxiety Is, In Great Part, The Result Of Trying To Do Today's Job With Yesterday's Tools And Yesterday's Concepts.

Jokes Are Grievances.

I Am A Christian According To My Conscience In Belief,in Purpose And Wish;mnot Of Course By The Orthodox Standard. But I Am Content, And Have A Feeling Of Trust And Safety. The Machiavellian Mind And The Merchant Mind Are At One In Their Simple Faith In The Power Of Segmental Division To Rule All--in The Dichotomy Of Power And Morals And Of Money And Morals.

Sentimentality, Like Pornography, Is Fragmented Emotion; A Natural Consequence Of A High Visual Gradient In Any Culture.

Why Is It So Easy To Acquire The Solutions Of Past Problems And So Difficult To Solve Current Ones

In This Electronic Age We See Ourselves Being Translated More And More Into The Form Of Information, Moving Toward The Technological Extension Of Consciousness.

The Global Village Is A Place Of Very Arduous Interfaces And Very Abrasive Situations.

Persons Grouped Around A Fire Or Candle For Warmth Or Light Are Less Able To Pursue Independent Thoughts, Or Even Tasks, Than People Supplied With Electric Light. In The Same Way, The Social And Educational Patterns Latent In Automation Are Those Of Self-employment And Artistic Autonomy.

Fish Did Not Discover Water.

All Words, In Every Language, Are Metaphors.

I Do Not Say Whether It Is A Good Or Bad Thing. To Do So Would Be Meaningless And Arrogant.

Such Is The Content Of The Mental Life Of The Hemingway Hero And The Good Guy In General. Every Day He Gets Beaten Into A Servile Pulp By His Own Mechanical Reflexes, Which Are Constantly Busy Registering And Reacting To The Violent Stimuli Which His Big, Noisy, Kinesthetic Environment Has Provided For His Unreflective Reception.

Whence Did The Wond'rous Mystic Art Arise, / Of Painting Speech, And Speaking To The Eyes? / That We By Tracing Magic Lines Are Taught, / How To Embody, And To Colour Thought?

What Goes On Inside The School Is An Interruption Of Education.

The New Media And Technologies By Which We Amplify And Extend Ourselves Constitute Huge Collective Surgery Carried Out On The Social Body With Complete Disregard For Antiseptics.

Television Brought The Brutality Of War Into The Comfort Of The Living Room. Vietnam Was Lost In The Living Rooms Of America - Not On The Battlefields Of Vietnam.

Pornography And Obscenity...work By Specialism And Fragmentation. They Deal With A Figure Without A Ground - Situations In Which The Human Factor Is Suppressed In Favor Of Sensations And Kicks.

First We Shape Our Tools, Thereafter They Shape Us

The Poet, The Artist, The Sleuth, Whoever Sharpens Our Perception Tends To Antisocial; Rarely 'well Adjusted,' He Cannot Go Along With Currents And Trends.

In Experimental Art, Men Are Given The Exact Specifications Of Coming Violence To Their Own Psyches From Their Own Counter-irritant Or Technology... But The Counter-irritant Usually Proves A Greater Plague Than The Initial Irritant, Like A Drug Habit.

Media Are Means Of Extending And Enlarging Our Organic Sense Lives Into Our Environment.

My Main Theme Is The Extension Of The Nervous System In The Electric Age, And Thus, The Complete Break With Five Thousand Years Of Mechanical Technology. This I State Over And Over Again. I Do Not Say Whether It Is A Good Or Bad Thing. To Do So Would Be Meaningless And Arrogant.

We Impose The Form Of The Old On The Content Of The New.

All Advertising Advertises Advertising.

Art At Its Most Significant Is A Distant Early Warning System That Can Always Be Relied On To Tell The Old Culture What Is Beginning To Happen To It.

Canada Is The Only Country In The World That Knows How To Live Without An Identity.

Today, The Mass Audience (the Successor To The "public") Can Be Used As A Creative, Participating Force. It Is, Instead, Merely Given Packages Of Passive Entertainment. Politics Offers Yesterday's Answers To Today's Questions.

You Can Be A French Canadian Or An English Canadian, But Not A Canadian. We Know How To Live Without An Identity, And This Is One Of Our Marvellous Resources.

Food For The Mind Is Like Food For The Body: The Inputs Are Never The Same As The Outputs.

Throughout Finnegans Wake Joyce Specifies The Tower Of Babel As The Tower Of Sleep, That Is, The Tower Of The Witless Assumption, Or What Bacon Calls The Reign Of The Idols.

Attention Spans Get Very Weak At The Speed Of Light, And That Goes Along With A Very Weak Identity.

There Is Absolutely No Inevitability, So Long As There Is A Willingness To Contemplate What Is Happening.

The Subliminal Depths Of Radio Are Charged With The Resonating Echoes Of Tribal Horns And Antique Drums. This Is Inherent In The Very Nature Of This Medium, With Its Power To Turn The Psyche And Society Into A Single Echo Chamber.

All Media Are Extensions Of Some Human Faculty- Psychic Or Physical.

One Thing About Which Fish Know Exactly Nothing Is Water, Since They Have No Anti-environment Which Would Enable Them To Perceive The Element They Live In.

Logos Is The Formal Cause Of The Kosmos And All Things, Responsible For Their Nature And Configuration.

I Am Curious To Know What Would Happen If Art Were Suddenly Seen For What It Is, Namely, Exact Information Of How To Rearrange One's Psyche In Order To Anticipate The Next Blow From Our Own Extended Faculties.

There Is No More Great Men; There Is Only Great Committees.

A New Medium Is Never An Addition To An Old One, Nor Does It Leave The Old One In Peace. It Never Ceases To Oppress The Older Media Until It Finds New Shapes And Positions For Them.

Our Technology Forces Us To Live Mythically

Don't Ask Whether It Is Right Or Wrong. Instead Try To Find Out What Is Going On.

The Tribalizing Power Of The New Electronic Media, The Way In Which They Return To Us To The Unified Fields Of The Old Oral Cultures, To Tribal Cohesion And Pre-individualist Patterns Of Thought, Is Little Understood. Tribalism Is The Sense Of The Deep Bond Of Family, The Closed Society As The Norm Of Community.

Only A Fraction Of The History Of Literacy Has Been Typographic.

Most People Are Alive In An Earlier Time, But You Must Be Alive In Our Own Time.

Until Writing Was Invented, Man Lived In Acoustic Space: Boundless, Directionless, Horizonless, In The Dark Of The Mind, In The World Of Emotion.

Radio Affects Most Intimately, Person-to-person, Offering A World Of Unspoken Communication Between Writer-speaker And The Listener.

People Who Write Obscurely Are Either Unskilled In Writing Or Up To Mischief.

As Technology Advances, It Reverses The Characteristics Of Every Situation Again And Again. The Age Of Automation Is Going To Be The Age Of 'do It Yourself.'

People Hope That If They Scream Loudly Enough About "values" Then Others Will Mistake Them For Serious, Sensitive Souls Who Have Higher And Nobler Perceptions Than Ordinary People. Otherwise, Why Would They Be Screaming? Moral Bitterness Is A Basic Technique For Endowing The Idiot With Dignity.

Money Is A Poor Man's Credit Card.

Transmitted At The Speed Of Light, All Events On This Planet Are Simultaneous. In The Electric Environment Of Information All Events Are Simultaneous, There Is No Time Or Space Separating Events.

I May Be Wrong, But I'm Never In Doubt.

Once Introduced Discontinuity, Once Challenge Any Of The Properties Of Visual Space, And As They Flow From Each Other, The Whole Conceptual Framework Collapses.

The Story Begins Only When The Book Closes.

Positively, The Effect Of Speeding Up Temporal Sequence Is To Abolish Time, Much As The Telegraph And Cable Abolished Space. Of Course, The Photograph Does Both.

The Circuited City Of The Future Will Not Be The Huge Hunk Of Concentrated Real Estate Created By The Railway. It Will Take On A Totally New Meaning Under Conditions Of Very Rapid Movement. It Will Be An Information Megalopolis.

Today It Is Not The Classroom Nor The Classics Which Are The Repositories Of Models Of Eloquence, But The Ad Agencies.

With The Arrival Of Electric Technology, Man Extended, Or Set Outside Himself, A Live Model Of The Central Nervous System Itself. To The Degree That This Is So, It Is A Development That Suggests A Desperate And Suicidal Autoamputation, As If The Central Nervous System Could No Longer Depend On The Physical Organs To Be Protective Buffers Against The Slings And Arrows Of Outrageous Mechanism.

The Visual Power Of The Phonetic Alphabet Is The Translate Other Languages Into Itself Is Part Of Its Power To Invade Right Hemisphere (oral) Cultures.

Obsolescence Never Meant The End Of Anything, It's Just The Beginning.

The User Of The Electric Light - Or A Hammer, Or A Language, Or A Book - Is The Content. As Such, There Is A Total Metamorphosis Of The User By The Interface. It Is The Metamorphosis That I Consider The Message.

Phenomenology Is Dialectic In Ear-mode - A Massive And Decentralized Quest For Roots, For Ground.

Advertising Is The Greatest Art Form Of The 20th Century.

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

Where The Whole Man Is Involved There Is No Work. Work Begins With The Division Of Labor.

Division Of Labor

What Is Very Little Understood About The Electronic Age Is That It Angelizes Man, Disembodies Him. Turns Him Into Software.

You See, Dad, Professor Mcluhan Says That The Environment That Man Creates Becomes His Medium For Defining His Role In It. The Invention Of Type Created Linear, Or Sequential Thought, Separating Thought From Action. Now, With Tv And Folk Singing, Thought And Action Are Closer And Social Involvement Is Greater. We Again Live In A Village. Get It?

Today The Tyrant Rules Not By Club Or Fist, But Disguised As A Market Researcher, He Shepherds His Flocks In The Ways Of Utility And Comfort.

Medieval And Ancient Sensibility Now Dominates Our Time As Acoustic And Multisensory Awareness Displaces The Merely Visual.

Far More Thought And Care Go Into The Composition Of Any Prominent Ad In A Newspaper Or Magazine Than Go Into The Writing Of Their Features And Editorials.

All Discoveries In Art And Science Result From An Accumulation Of Errors.

Physiologically, Man In The Normal Use Of Technology (or His Variously Extended Body) Is Perpetually Modified By It And In Turn Finds Ever New Ways Of Modifying His Technology. Man Becomes, As It Were, The Sex Organs Of The Machine World, As The Bee Of The Plant World, Enabling It To Fecundate And To Evolve Ever New Forms. The Machine World Reciprocates Man's Love By Expediting His Wishes And Desires, Namely, In Providing Him With Wealth.

The Greatest Propaganda In The World Is Our Mother Tongue, That Is What We Learn As Children, And Which We Learn Unconsciously. That Shapes Our Perceptions For Life. That Is Propaganda At Its Most Extreme Form.

If The Nineteenth Century Was The Age Of The Editorial Chair, Ours Is The Century Of The Psychiatrist's Couch.

Societies Have Always Been Shaped More By The Nature Of The Media By Which Men Communicate Than By The Content Of The Communication.

Interface, Of The Resonant Interval As 'where The Action Is', Whether Chemical, Psychic Or Social, Involves Touch.

The Modern Little Red Riding Hood, Reared On Singing Commercials, Has No Objection To Being Eaten By The Wolf.

Advertising Business

All The New Media Are Art Forms Which Have The Power Of Imposing, Like Poetry, Their Own Assumptions.

I Wouldn't Have Seen It If I Hadn't Believed It.

Moral Indignation Is A Technique Used To Endow The Idiot With Dignity.

The Suddenness Of The Leap From Hardware To Software Cannot But Produce A Period Of Anarchy And Collapse, Especially In The Developed Countries.

There Is No Individualism In Eastern Or Oral Cultures.

In Tetrad Form, The Artifact Is Seen To Be Not Neutral Or Passive, Bur An Active Logos Or Utterance Of The Human Mind Or Body That Transforms The User And His Ground.

Photography Turns People Into Things And Their Image Into A Mass Consumer Product.

America Is The Only Country Ever Founded On The Printed Word.

Einstein Pronounced The Doom Of Continuous Or 'rational' Space, And The Way Was Made Clear For Picasso And The Marx Brothers And Mad Magazine.

The Spoken Word Was The First Technology By Which Man Was Able To Let Go Of His Environment In Order To Grasp It In A New Way.

If We Understand The Revolutionary Transformations Caused By New Media, We Can Anticipate And Control Them; But If We Continue In Our Self-induced Subliminal Trance, We Will Be Their Slaves.

The School System Is The Homogenizing Hopper Into Which We Toss Our Integral Tots For Processing.

The Student Of Media Soon Comes To Expect The New Media Of Any Period Whatever To Be Classed As 'pseudo' By Those Who Acquired The Patterns Of Earlier Media, Whatever They May Happen To Be.

We Drive Into The Future Using Only Our Rearview Mirror.

New Media Are New Archetypes, At First Disguised As Degradations Of Older Media.

The New Electronic Independence Re-creates The World In The Image Of A Global Village.

It's Misleading To Suppose There's Any Basic Difference Between Education & Entertainment. This Distinction Merely Relieves People Of The Responsibility Of Looking Into The Matter.

A Successful Book Cannot Afford To Be More Than Ten Percent New.

Today's Child Is Growing Up Absurd, Because He Lives In Two Worlds, And Neither Of Them Inclines Him To Grow Up. Growing Up--thatis Our New Work, And It Is Total. Mere Instruction Will Not Suffice.

A Typewriter Is A Means Of Transcribing Thought, Not Expressing It.

Clear Prose Indicates The Absence Of Thought.

Pornography And Violence Are By-products Of Societies In Which Private Identity Has Been ... Destroyed By Sudden Environmental Change.

The More The Data Banks Record About Each One Of Us, The Less We Exist.

Our Electrically-configured World Has Forced Us To Move From The Habit Of Data Classification To The Mode Of Pattern Recognition. We Can No Longer Build Serially, Block-by-block, Step-by-step, Because Instant Communication Insures That All Factors Of The Environment And Of Experience Co-exist In A State Of Active Interplay.

Once You See The Boundaries Of Your Environment, They Are No Longer The Boundaries Of Your Environment.

Everybody At The Speed Of Light Tends To Become A Nobody.

All Meaning Alters With Acceleration, Because All Patterns Of Personal And Political Interdependence Change With Any Acceleration Of Information.

Anything That's Popular Is A Rear-view Image.

Poetry And The Arts Can’t Exist In America. Mere Exposure To The Arts Does Nothing For A Mentality Which Is Incorrigibly Dialectical. The Vital Tensions And Nutritive Action Of Ideogram Remain Inaccessible To This State Of Mind.

Tv Acting Is So Extremely Intimate, Because Of The Peculiar Involvement Of The Viewer With The Completion Or "closing" Of The Tv Image, That The Actor Must Achieve A Great Degree Of Spontaneous Casualness That Would Be Irrelevant In Movie And Lost On The Stage. For The Audience Participates In The Inner Life Of The Tv Actor As Fully As In The Outer Life Of The Movie Star. Technically, Tv Tends To Be A Close-up Medium. The Close-up That In The Movie Is Used For Shock Is, On Tv, A Quite Casual Thing.

The Reader Is The Content Of Any Poem Or Of The Language He Employs, And In Order To Use Any Of These Forms, He Must Put Them On.

The Task Confronting Contemporary Man Is To Live With The Hidden Ground Of His Activities As Familiarly As Our Literate Predecessors Lived With The Figure Minus Ground.

Time’ Has Ceased, 'space' Has Vanished. We Now Live In A Global Village... A Simultaneous Happening

Any Loss Of Identity Prompts People To Seek Reassurance And Rediscovery Of Themselves By Testing, And Even By Violence. Today, The Electric Revolution, The Wired Planet, And The Information Environment Involve Everybody In Everybody To The Point Of Individual Extinction.

The Genteel Is A Mighty Catafalque Of Service-with-a-smile And Flattering Solicitude Smothering Every Spontaneous Movement Of Thought Or Feeling.

... Their Power To See Environments As They Really Are.

Invention Is The Mother Of Necessities.

The Winner Is One Who Knows When To Drop Out In Order To Get In Touch.

It Is The Framework Which Changes With Each New Technology And Not Just The Picture Within The Frame.

...the Logic Of The Photograph Is Neither Verbal Nor Syntactical, A Condition Which Renders Literary Culture Quite Helpless To Cope With The Photograph.

Madison Avenue Is A Very Powerful Aggression Against Private Consciousness. A Demand That You Yield Your Private Consciousness To Public Manipulation.

Technologies Themselves, Regardless Of Content, Produce A Hemispheric Bias In The Users.

The Laws Of The Media, In Tetrad Form, Bring Logos And Formal Cause Up To Date To Reveal Analytically The Structure Of All Human Artefacts.

The Logos Of Creation, 'and God Said ...' Formed The Basis Of Christian Interpretation Of The 'book Of Nature.

When Two Seemingly Disparate Elements Are Imaginatively Poised Put In Apposition In New And Unique Ways, Startling Discoveries Often Result.

While Poe And The Symbolists Were Exploring The Irrational In Literature, Freud Had Begun To Explore The Resonant Figure/ground Double-plot Of The Conscious And Unconscious.

The Ignorance Of How To Use Knowledge Stockpiles Exponentially.

The Meaning Of Experience Is Typically One Generation Behind The Experience. The Content Of New Situations, Both Private And Corporate, Is Typically The Preceding Situation.

Most Clear Writing Is A Sign That There Is No Exploration Going On. Clear Prose Indicates The Absence Of Thought.

A Nomadic Society Cannot Experience Enclosed Space.

The Future Of Work Consists Of Learning A Living.

The Only Way To Recover The Old World Is To Induce The Media Into Vomiting It Back Up.

New Media May At First Appear As Mere Codes Of Transmission For Older Achievement And Established Patterns Of Thought. But Nobody Could Make The Mistake Of Supposing That Phonetic Writing Merely Made It Possible For The Greeks To Set Down In Visual Order What They Had Though And Known Before Writing. In The Same Way Printing Made Literature Possible. It Did Not Merely Encode Literature.

Youth Instinctively Understand The Present Environment - The Electric Drama. It Lives Mythically And In Depth.

As The Age Of Information Demands The Simultaneous Use Of All Our Faculties, We Discover That We Are Most At Leisure When We Are Most Intensely Involved.

The Literate Man Is A Sucker For Propaganda...you Cannot Propagandize A Native. You Can Sell Him Rum And Trinkets, But You Cannot Sell Him Ideas.

The Present Is Always Invisible Because Its Environmental. No Environment Is Perceptible, Simply Because It Saturates The Whole Field Of Attention.

Antipathy, Dissimilarity Of Views, Hate, Contempt, Can Accompany True Love.

There Are Many People For Whom 'thinking' Necessarily Means Identifying With Existing Trends.

The Name Of A Man Is A Numbing Blow From Which He Never Recovers.

The Mark Of Our Time Is Its Revulsion Against Imposed Patterns.

Character No Longer Is Shaped By Only Two Earnest, Fumbling Experts. Now All The World's A Sage.

All Media Work Us Over Completely. They Are So Pervasive In Their Personal, Political, Economic, Aesthetic, Psychological, Moral, Ethical, And Social Consequences That They Leave No Part Of Us Untouched, Unaffected, Unaltered. The Medium Is The Message. Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments. All Media Are Extensions Of Some Human Faculty - Psychic Or Physical.

Only Puny Secrets Need Protection. Big Discoveries Are Protected By Public Incredulity.

The Cave Art Of Madison Avenue Has Been By Far The Most Innovative And Educative Art Form Of The Twentieth Century.

Mass Transportation Is Doomed To Failure In North America Because A Person's Car Is The Only Place Where He Can Be Alone And Think.

Canadians Are The People Who Learned To Live Without The Bold Accents Of The Natural Ego-trippers Of Other Lands.

Our Technology Forces Us To Live Mythically, But We Continue To Think Fragmentarily, And On Single, Separate Planes.

One Matter Englishmen Don't Think In The Least Funny Is Their Happy Consciousness Of Possessing A Deep Sense Of Humor.

Professionalism Is Environmental. Amateurism Is Anti Environmental. Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Ground Rules Of Society. The Amateur Can Afford To Loose.

When Information Overload Occurs, Pattern Recognition Is How To Determine Truth.

Explore The Situation. Statements Are Expendable. Don't Keep On Looking In The Rearview Mirror And Defending The Status Quo Which Is Outmoded The Moment It Happened.

To See A Man Slip On A Banana Skin Is To See A Rationally Structured System Suddenly Translated Into A Whirling Machine.

The New Media Are Not Bridges Between Man And Nature - They Are Nature...

There Ain't No Grammatical Errors In A Non-literate Society.

As Information Becomes Our Environment, It Becomes Mandatory To Program The Environment Itself As A Work Of Art.

Cubism ('multi-locationalism') Is One Of The Painterly Forms Of Acoustic Space.

American Youth Attributes Much More Importance To Arriving At Driver's License Age Than At Voting Age.

When Producers Want To Know What The Public Wants, They Graph It As Curves. When They Want To Tell The Public What To Get, They Say It In Curves.

Ours Is A Brand-new World Of Allatonceness [all-at-once-ness]. 'time' Has Ceased, 'space' Has Vanished. We Now Live In A Global Village ... A Simultaneous Happening. ... The New Electronic Interdependence Recreates The World In The Image Of A Global Village.

When People Become Too Intense, Too Serious, They Will Have Trouble In Relating To Any Sort Of Social Game Or Norm. Perhaps This Is Why Jokes Are So Important. On One Hand They Tell Us About Where The Problems And Grievances Are, And, At The Same Time, They Provide The Means Of Enduring These Grievances By Laughing At The Problems.

I Expect To See The Coming Decades Transform The Planet Into An Art Form; The New Man, Linked In A Cosmic Harmony That Transcends Time And Space, Will Sensuously Caress And Mold And Pattern Every Facet Of The Terrestrial Artifact As If It Were A Work Of Art, And Man Himself Will Become An Organic Art Form.

When New Technologies Impose Themselves On Societies Long Habituated To Older Technologies, Anxieties Of All Kinds Result.

The Percept Takes Priority Of The Concept.

Faced With Information Overload, We Have No Alternative But Pattern-recognition.

It Is Always The Psychic And Social Grounds, Brought Into Play By Each Medium Or Technology, That Readjust The Balance Of The Hemispheres And Of Human Sensibilities Into Equilibrium With Those Grounds.

The Method Of Our Time Is To Use Not A Single But Multiple Models For Exploration.

As A Rule, I Always Look For What Others Ignore.

Today's Child Is Bewildered When He Enters The 19th Century Environment That Still Characterizes The Educational Establishment Where Information Is Scarce But Ordered And Structured By Fragmented, Classified Patterns Subjects, And Schedules.

The Computer Is The Most Extraordinary Of Man's Technological Clothing; It's An Extension Of Our Central Nervous System. Beside It, The Wheel Is A Mere Hula-hoop.

When Information Rubs Against Information The Results Are Startling And Effective. The Perrenial Quest For Involvement, Fill-in, Takes Many Forms.

Control Over Change Would Seem To Consist In Moving Not With It But Ahead Of It. Anticipation Gives The Power To Deflect And Control Force.

A Commercial Society Whose Members Are Essentially Ascetic And Indifferent In Social Ritual Has To Be Provided With Blueprints And Specifications For Evoking The Right Tone For Every Occasion.

The World Of Visual Perspective Is One Of Unified And Homogeneous Space. Such A World Is Alien To The Resonating Diversity Of Spoken Words. So Language Was The Last Art To Accept The Visual Logic Of Gutenberg Technology, And The First To Rebound In The Electric Age.

The Huge Advantage Of Canada Is Its Backwardness.

Language As The Technology Of Human Extension, Whose Powers Of Division And Separation We Know So Well, May Have Been The "tower Of Babel" By Which Men Sought To Scale The Highest Heavens. Today Computers Hold Out The Promise Of A Means Of Instant Tr

Any Ad Consciously Attended To Is Comical. Ads Are Not Meant For Conscious Consumption. They Are Intended As Subliminal Pills For The Subconsious In Order To Exercise An Hypnotic Spell, Especially On Sociologists.

The News Automatically Becomes The Real World For The Tv User And Is Not A Substitute For Reality, But Is Itself An Immediate Reality.

We Look At The Present Through A Rear View Mirror. We March Backwards Into The Future.

We Are All Robots When Uncritically Involved With Our Technologies.

Language Does For Intelligence What The Wheel Does For The Feet And The Body. It Enables Them To Move From Thing To Thing With Greater Ease And Speed And Ever Less Involvement.

The Hallucinogenic World, In Environmental Terms, Can Be Considered As A Forlorn Effort Of Man To Match The Speed Of Power Of Hisextended Nervous System (which We Call The "electronic World") By Intensifying The Activity Of His Inner Nervous System.

One Main Condition Of Aristocratic Life Was Present In The South And Not In The North--personal Responsibility To Other Human Beings For Education And Material Welfare. (a Carnegie Or A Ford, Like A Bureaucracy, Molds The Lives Of Millions Without Taking Any Responsibility.)

Ads Push The Principle Of Noise All The Way To The Plateau Of Persuasion. They Are Quite In Accord With The Procedures Of Brainwashing.

The Products Of Modern Science Are Not In Themselves Good Or Bad; It Is The Way They Are Used That Determines Their Value.

"work" Does Not Exist In A Nonliterate World. The Primitive Hunter Or Fisherman Did No Work, Any More Than Does The Poet, Painter, Or Thinker Of Today. Where The Whole Man Is Involved There Is No Work.

To Say That A Body Or Its Gravitational Field 'bends In Space' In Its Vicinity Is The Discuss Visual Space In Acoustic Terms.

Diaper Backward Spells Repaid. Think About It.

Man Works When He Is Partially Involved. When He Is Totally Involved He Is At Play Or Leisure.

The Criminal, Like The Artist, Is A Social Explorer.

When Things Come At You Very Fast, Naturally You Lose Touch With Yourself.

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