When I Hire Somebody Really Senior, Competence Is The Ante. They Have To Be Really Smart. But The Real Issue For Me Is, Are They Going To Fall In Love With Apple? Because If They Fall In Love With Apple, Everything Else Will Take Care Of Itself. They'll Want To Do What's Best For Apple, Not What's Best For Them, What's Best For Steve, Or Anybody Else.

-Steve Jobs

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When I Hire Somebody

Steve Jobs

Topic

Life

Senior

Falling In Love

More From Steve Jobs

How Can You Get Fired From The Company You Started?

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I Think The World's A Better Place Because Bill Realized That His Goal Isn't To Be The Richest Guy In The Cemetery, Right?

Thinking

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Guy

If You Keep Your Eye On The Profit, You’re Going To Skimp On The Product. But If You Focus On Making Really Great Products, Then The Profits Will Follow.

Inspirational

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Make It Like A Sunflower.

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Marketing Is About Values. It's A Complicated And Noisy World, And We're Not Going To Get A Chance To Get People To Remember Much About Us. No Company Is. So We Have To Be Really Clear About What We Want Them To Know About Us.

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I'm An Optimist In The Sense That I Believe Humans Are Noble And Honorable, And Some Of Them Are Really Smart. I Have A Very Optimistic View Of Individuals.

Smart

Believe

Optimistic

To Follow The Path That Others Have Laid Before You Is A Reasonable Course Of Action; Therefore All Progress Is Made By Unreasonable Men.

Men

Progress

Path

So [polaroid's Dr. Edwin] Land, At 75, Went Off To Spend The Remainder Of His Life Doing Pure Science, Trying To Crack The Code Of Color Vision. The Man Is A National Treasure. I Don't Understand Why People Like That Can't Be Held Up As Models: This Is The Most Incredible Thing To Be - Not An Astronaut, Not A Football Player - But This.

Football

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Men

I Sat In A Garage And Invented The Future.

Sat

Garage

We Don't Have A Good Language To Talk About This Kind Of Thing. In Most People's Vocabularies, Design Means Veneer... But To Me, Nothing Could Be Further From The Meaning Of Design. Design Is The Fundamental Soul Of A Man-made Creation.

Mean

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What We're Doing Here Will Send A Giant Ripple Through The Universe.

Giants

Ripple

Universe

There's An Old Wayne Gretzky Quote That I Love. 'i Skate To Where The Puck Is Going To Be, Not Where It Has Been.' And We've Always Tried To Do That At Apple. Since The Very, Very Beginning. And We Always Will.

Apples

Puck

Wayne

I Began To Realize That An Intuitive Understanding And Consciousness Was More Significant Than Abstract Thinking And Intellectual Logical Analysis. Intuition Is A Very Powerful Thing, More Powerful Than Intellect, In My Opinion. That's Had A Big Impact On My Work.

Powerful

Thinking

Impact

Fear Of Failure Falls Away In The Face Of Death.

Fall

Faces

Fear Of Failure

I Just Had A Romance That I Really Care About, A Lot-i Mean, A Lot-go Up In Smoke. Because Of The Stress, And The Sort Of Other Woman That Macintosh Is.

Stress

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Death Is The Destination We All Share, No One Has Ever Escaped It. And That Is As It Should Be Because Death Is Very Likely The Single Best Invention Of Life.

Death

Best Job

Stanford University

The Good Music Companies Do An Amazing Thing. They Have People Who Can Pick The Person That's Gonna Be Successful Out Of 5,000 Candidates. And There's Not Enough Information To Do That - It's An Intuitive Process.

Successful

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Information

Start Small, Think Big. Don’t Worry About Too Many Things At Once. Take A Handful Of Simple Things To Begin With, And Then Progress To More Complex Ones. Think About Not Just Tomorrow, But The Future. Put A Ding In The Universe.

Simple

Thinking

Worry

Life Can Be Much Broader. You Can Embrace It, Change It, Improve It, Make Your Mark Upon It.

Embrace

Mark

The People Who Are Crazy Enough To Think They Can Change The World Are The Ones Who Do.

Inspirational

Life

Motivational

Great Things In Business Are Never Done By One Person, They're Done By A Team Of People.

Teamwork

Business

People

Making An Enduring Company Was Both Harder And More Important Than Making A Great Product.

Leadership

Important

Endure

If Today Were My Last Day, Would I Do What I'm Doing?...if The Answer Was 'no' Too Many Days In A Row, I'd Make A Change.

Answers

Today

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I Can Help The Next Generation Remember The Lineage Of Great Companies Here And How To Continue The Tradition. The Valley Has Been Very Supportive Of Me. I Should Do My Best To Repay.

Supportive

Generations

Valleys

We're Gambling On Our Vision, And We Would Rather Do That Than Make "me Too" Products. Let Some Other Companies Do That. For Us, It's Always The Next Dream.

Inspirational

Inspiring

Dream

You'll See More And More Perfection Of That - Computer As Servant. But The Next Thing Is Going To Be Computer As A Guide Or Agent.

Perfection

Agents

Let's Go Invent Tomorrow...

Future

Tomorrow

Remembering That I’ll Be Dead Soon Is The Most Important Tool I’ve Ever Encountered To Help Make The Big Choices In Life. Remembering That You Are Going To Die Is The Best Way I Know To Avoid The Trap Of Thinking You Have Something To Lose.

Thinking

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Stanford University

Be A Yardstick Of Quality. Some People Aren't Used To An Environment Where Excellence Is Expected.

Inspirational

Motivational

Leadership

Mac Os X Tiger Will Come Out Long Before Longhorn.

Long

Macs

Tigers

The Ipod Is Not A New Category. Music Is Not New. It's Not A Speculative Market. It's A Very, Very Large Market. It's Been Around For Thousands Of Years And Will Be Around As Long As Humans Exist.

Years

Ipods

Long

I Want To Make A Dent In The Universe.

Want

Universe

You Cannot Mandate Productivity, You Must Provide The Tools To Let People Become Their Best.

Creativity

People

Innovation

I'm As Proud Of What We Don't Do As I Am Of What We Do.

Inspirational

Life

Life Lesson

If You Want To Live Your Life In A Creative Way, As An Artist, You Have To Not Look Back Too Much. You Have To Be Willing To Take Whatever You've Done And Whoever You Were And Throw Them Away.

Inspiring

Memorable

Artist

That's Been One Of My Mantras - Focus And Simplicity. Simple Can Be Harder Than Complex: You Have To Work Hard To Get Your Thinking Clean To Make It Simple. But It's Worth It In The End Because Once You Get There, You Can Move Mountains.

Change

Inspiring

Life Changing

I Think If You Do Something And It Turns Out Pretty Good, Then You Should Go Do Something Else Wonderful, Not Dwell On It For Too Long. Just Figure Out What's Next.

Inspirational

Change

Success

I'm Convinced That About Half Of What Separates The Successful Entrepreneurs From The Non-successful Ones Is Pure Perseverance... Unless You Have A Lot Of Passion About This, You're Not Going To Survive. You're Going To Give It Up. So You've Got To Have An Idea, Or A Problem Or A Wrong That You Want To Right That You're Passionate About Otherwise You're Not Going To Have The Perseverance To Stick It Through.

Perseverance

Passion

Successful

The Problem Is I'm Older Now, I'm 40 Years Old, And This Stuff Doesn't Change The World. It Really Doesn't.

Technology

Years

World

Bottom Line Is, I Didn't Return To Apple To Make A Fortune. I've Been Very Lucky In My Life And Already Have One. When I Was 25, My Net Worth Was $100 Million Or So. I Decided Then That I Wasn't Going To Let It Ruin My Life. There's No Way You Could Ever Spend It All, And I Don't View Wealth As Something That Validates My Intelligence.

Inspirational

Money

Views

Some People Can Do One Thing Magnificently, Like Michelangelo, And Others Make Things Like Semiconductors Or Build 747 Airplanes -- That Type Of Work Requires Legions Of People. In Order To Do Things Well, That Can't Be Done By One Person, You Must Find Extraordinary People.

Airplane

Order

People

Recruiting Is Hard. It's Just Finding The Needles In The Haystack. You Can't Know Enough In A One-hour Interview.

Interviews

Hours

Enough

Why Would I Ever Want To Run Disney? Wouldn't It Make More Sense Just To Sell Them Pixar And Retire?

Running

Want

Pixar

If You're Afraid Of Failing You Won't Get Very Far

Inspirational

Motivational

Failing

You've Got To Find What You Love. And That Is As True For Your Work As It Is For Your Lovers.

Inspirational

Stanford University

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Sometimes When You Innovate, You Make Mistakes. It Is Best To Admit Them Quickly, And Get On With Improving Your Other Innovations.

Inspirational

Wisdom

Business

My Job Is To Make The Whole Executive Team Good Enough To Be Successors, So That's What I Try To Do.

Jobs

Team

Trying

The Journey Is The Reward

Inspirational

Life

Inspiring

Somewhere Between The Janitor And The Ceo, Reasons Stop Mattering.

Reason

Ceo

Janitor

One Of The Failures Of Technology Companies Is That They Build Technologies Thinking Everything Else Will Work Out.

Thinking

Technology

Work Out

The Day I Was Born Songs Were On Records, Phones Were Tied Down, Computers Needed Rooms And The Web Was Fiction. Change The World. You Can.

Song

Phones

Fiction

In Most Cases, Strengths And Weaknesses Are Two Sides Of The Same Coin. A Strength In One Situation Is A Weakness In Another, Yet Often The Person Can't Switch Gears. It's A Very Subtle Thing To Talk About Strengths And Weaknesses Because Almost Always They're The Same Thing.

Two Sides

Weakness

Gears

My Passion Has Been To Build An Enduring Company Where People Were Motivated To Make Great Products. Everything Else Was Secondary. Sure, It Was Great To Make A Profit, Because That Was What Allowed You To Make Great Products. But The Products, Not The Profits Were The Motivation.

Motivation

Passion

People

We Don't Get A Chance To Do That Many Things, And Every One Should Be Really Excellent. Because This Is Our Life. Life Is Brief, And Then You Die, You Know? So This Is What We've Chosen To Do With Our Life. We Could Be Sitting In A Monastery Somewhere In Japan. We Could Be Out Sailing. Some Of The Team Could Be Playing Golf. They Could Be Running Other Companies. And We've All Chosen To Do This With Our Lives. So It Better Be Damn Good. It Better Be Worth It. And We Think It Is.

Running

Team

Creativity

It Gave A Tremendous Level Of Self-confidence, That Through Exploration And Learning One Could Understand Seemingly Very Complex Things In One's Environment.

Self Confidence

Levels

Environment

We Have Always Been Shameless About Stealing Great Ideas.

Ideas

Best Job

Small Jobs

Imac Is Next Year's Computer For $1,299, Not Last Year's Computer For $999.

Years

Next Year

Lasts

It Took Us Three Years To Build The Next Computer. If We'd Given Customers What They Said They Wanted, We'd Have Built A Computer They'd Have Been Happy With A Year After We Spoke To Them - Not Something They'd Want Now.

Years

Three

Want

A Lot Of People In Our Industry Haven't Had Very Diverse Experiences. So They Don't Have Enough Dots To Connect, And They End Up With Very Linear Solutions Without A Broad Perspective On The Problem. The Broader One's Understanding Of The Human Experience, The Better Design We Will Have.

Inspiring

People

Perspective

People Don't Know What They Want Until You Show It To Them. That's Why I Never Rely On Marketing Research. Our Task Is To Read Things That Are Not Yet On The Page.

People

Marketing

Tasks

Woz Is Living His Own Life Now. He Hasn't Been Around Apple For About Five Years. But What He Did Will Go Down In History.

Years

Apples

Five

John Sculley Ruined Apple And He Ruined It By Bringing A Set Of Values To The Top Of Apple Which Were Corrupt And Corrupted Some Of The Top People Who Were There, Drove Out Some Of The Ones Who Were Not Corruptible, And Brought In More Corrupt Ones And Paid Themselves Collectively Tens Of Millions Of Dollars And Cared More About Their Own Glory And Wealth Than They Did About What Built Apple In The First Place Which Was Making Great Computers For People To Use.

Apples

People

Firsts

To Me, Ideas Are Worth Nothing Unless Executed. They Are Just A Multiplier. Execution Is Worth Millions.

Ideas

Execution

Millions

If You Ask Who Are The Customers Of Education, The Customers Of Education Are The Society At Large, The Employers Who Hire People, Things Like That. But Ultimately I Think The Customers Are The Parents. Not Even The Students But The Parents. The Problem That We Have In This Country Is That The Customers Went Away. The Customers Stopped Paying Attention To Their Schools, For The Most Part.

Country

School

Thinking

One Of My Beliefs Very Strongly Is That Any Democracy Depends On A Free, Healthy Press.

Healthy

Democracy

Belief

An Ipod, A Phone, An Internet Mobile Communicator... These Are Not Three Separate Devices! And We Are Calling It Iphone! Today Apple Is Going To Reinvent The Phone. And Here It Is.

Technology

Iphone

Phones

Design Is A Funny Word. Some People Think Design Means How It Looks. But Of Course, If You Dig Deeper, It's Really How It Works.

Mean

Creativity

Thinking

You Know, I've Got A Plan That Could Rescue Apple. I Can't Say Any More Than That It's The Perfect Product And The Perfect Strategy For Apple. But Nobody There Will Listen To Me.

Life

Apples

Perfect

I Got Very Interested In People Who Had Discovered Something More Significant Than ... Intellectual, Abstract Understanding.

People

Understanding

Intellectual

I Make 50 Cents For Showing Up... And The Other 50 Cents Is Based On My Performance.

Showing Up

Cents

Performances

Part Of What Made The Macintosh Great Was That The People Working On It Were Musicians And Poets And Artists And Zoologists And Historians Who Also Happened To Be The Best Computer Scientists In The World.

Philosophical

Artist

Best Job

Overnight Success Stories Take A Long Time.

Success

Long

Stories

Microsoft Has Had Two Goals In The Last 10 Years. One Was To Copy The Mac, And The Other Was To Copy Lotus' Success In The Spreadsheet - Basically, The Applications Business. And Over The Course Of The Last 10 Years, Microsoft Accomplished Both Of Those Goals. And Now They Are Completely Lost.

Business

Years

Two

I Always Thought Of Myself As A Humanities Person As A Kid, But I Liked Electronics. Then I Read Something That One Of My Heroes, Edwin Land Of Polaroid, Said About The Importance Of People Who Could Stand At The Intersection Of Humanities And Sciences, And I Decided That's What I Wanted To Do.

Hero

Kids

Land

The Web Is Not Going To Change The World, Certainly Not In The Next 10 Years. It's Going To Augment The World. And Once You're In This Web-augmented Space, You're Going To See That Democratization Takes Place.

Years

Space

World

Death Is Very Likely The Single Best Invention Of Life. It Is Life's Change Agent. It Clears Out The Old To Make Way For The New.

Change

Graduation

Death

The Web Is Just Going To Be One More Of Those Major Change Factors That Businesses Face Every Decade.

Faces

Major Change

Decades

It Wasn't That Microsoft Was So Brilliant Or Clever In Copying The Mac, It's That The Mac Was A Sitting Duck For 10 Years. That's Apple's Problem: Their Differentiation Evaporated.

Clever

Years

Ducks

And We've All Chosen To Do This With Our Lives. So It Better Be Damn Good. It Better Be Worth It.

Inspirational

Damn

Chosen

It Was One Of Those Sort Of Apocalyptic Moments. I Remember Within Ten Minutes Of Seeing The Graphical User Interface Stuff, Just Knowing That Every Computer Would Work This Way Someday. It Was So Obvious Once You Saw It. It Didn't Require Tremendous Intellect. It Was So Clear.

Knowing

Stuff

Way

You Can't Look At The Competition And Say You're Going To Do It Better. You Have To Look At The Competition And Say You're Going To Do It Differently.

Success

Competition

Looks

My Job Is Not To Be Easy On People. My Job Is To Take These Great People We Have And To Push Them And Make Them Even Better.

Motivational

Leadership

Jobs

It Takes These Very Simple-minded Instructions - 'go Fetch A Number, Add It To This Number, Put The Result There, Perceive If It's Greater Than This Other Number' - But Executes Them At A Rate Of, Let's Say, 1,000,000 Per Second. At 1,000,000 Per Second, The Results Appear To Be Magic.

Technology

Simple

Numbers

I Don't Think Of My Life As A Career. I Do Stuff. I Respond To Stuff. That's Not A Career - It's A Life!

Learning

Knowledge

Thinking

When You First Start Off Trying To Solve A Problem, The First Solutions You Come Up With Are Very Complex, And Most People Stop There. But If You Keep Going, And Live With The Problem And Peel More Layers Of The Onion Off, You Can Often Times Arrive At Some Very Elegant And Simple Solutions.

Inspirational

Persistence

Simple

You Are All Over The Map, Figure Out The Top 5 Things You Want To Focus On And Get Rid Of The Rest.

Focus

Maps

Want

Somebody Once Told Me, ‘manage The Top Line, And The Bottom Line Will Follow.’ What's The Top Line? It's Things Like, Why Are We Doing This In The First Place? What's Our Strategy? What Are Customers Saying? How Responsive Are We? Do We Have The Best Products And The Best People? Those Are The Kind Of Questions You Have To Focus On.

People

Focus

Lines

People Equated Burning Cds With Theft. That's Not What Burning Cds Is. Theft Is About Acquiring The Music From The Internet.

Cds

People

Burning

If It Could Save A Person's Life, Could You Find A Way To Save Ten Seconds Off The Boot Time? If There Were Five Million People Using The Mac, And It Took Ten Seconds Extra To Turn It On Every Day, That Added Up To Three Hundred Million Or So Hours Per Year People Would Save, Which Was The Equivalent Of At Least One Hundred Lifetimes Saved Per Year.

Years

People

Three

In Order To Learn How To Do Something Well, You Have To Fail Sometimes. In Order To Fail, There Has To Be A Measurement System. And That's The Problem With Most Philanthropy - There's No Measurement System. You Give Somebody Some Money To Do Something And Most Of The Time You Can Really Never Measure Whether You Failed Or Succeeded In Your Judgment Of That Person Or His Ideas Or Their Implementation.

Order

Ideas

Giving

I Told [bill Gates] I Believed Every Word Of What I Said But That I Should Never Have Said It In Public. I Wish Him The Best, I Really Do. I Just Think He And Microsoft Are A Bit Narrow. He'd Be A Broader Guy If He Had Dropped Acid Once Or Gone Off To An Ashram When He Was Younger.

Inspiring

Thinking

Best Job

It Places Value On Experience Versus Intellectual Understanding. I Saw A Lot Of People Contemplating Things But It Didn't Seem To Lead To Too Many Places. I Got Very Interested In People Who Had Discovered Something More Significant Than An Intellectual, Abstract Understanding.

People

Understanding

Intellectual

I Don't Really Care About Being Right, I Just Care About Success.

Care

About Success

Being Wrong

The Only Way To Be Truly Satisfied Is To Do What You Believe Is Great Work

Work

Believe

Loving What You Do

The Problem With The Internet Startup Craze Isn't That Too Many People Are Starting Companies; It's That Too Many People Aren't Sticking With It. That's Somewhat Understandable, Because There Are Many Moments That Are Filled With Despair And Agony, When You Have To Fire People And Cancel Things And Deal With Very Difficult Situations. That's When You Find Out Who You Are And What Your Values Are.

Business

Difficult Situations

Agony

Electronics Was Something I Could Always Fall Back On When I Needed Food On The Table.

Fall

Tables

Electronics

The Only Way To Do Great Work Is To Love What You Do. If You Haven't Found It Yet, Keep Looking. Don't Settle.

Motivational

Business

Work

Your Customers Don't Care About You. They Don't Care About Your Product Or Service. They Care About Themselves, Their Dreams, Their Goals. Now, They Will Care Much More If You Help Them Reach Their Goals, And To Do That, You Must Understand Their Goals, As Well As Their Needs And Deepest Desires.

Dream

Educational

Goal

To Have Your Whole Music Library With You At All Times Is A Quantum Leap In Listening To Music. How Do We Possibly Do This?

Listening

Library

Quantum

Sometimes Life Hits You In The Head With A Brick. Don't Lose Faith.

Inspirational

Life

Motivational

We've Demonstrated A Strong Track Record Of Being Very Disciplined With The Use Of Our Cash. We Don't Let It Burn A Hole In Our Pocket, We Don't Allow It To Motivate Us To Do Stupid Acquisitions. And So I Think That We'd Like To Continue To Keep Our Powder Dry, Because We Do Feel That There Are One Or More Strategic Opportunities In The Future.

Strong

Stupid

Opportunity

A Brand Is Simply Trust.

Brands

There Are Sneakers That Cost More Than An Ipod.

Sneakers

Ipods

Cost

You Know We're Constantly Taking. We Don't Make Most Of The Food We Eat, We Don't Grow It, Anyway. We Wear Clothes Other People Make, We Speak A Language Other People Developed, We Use A Mathematics Other People Evolved And Spent Their Lives Building. I Mean We're Constantly Taking Things. It's A Wonderful Ecstatic Feeling To Create Something And Put It Into The Pool Of Human Experience And Knowledge.

I Naively Chose A College That Was Almost As Expensive As Stanford, And All Of My Working-class Parents Savings Were Being Spent On My College Tuition. After Six Months I Couldn't See The Value In It. I Had No Idea What I Wanted To Do With My Life And No Idea How College Was Going To Help Me Figure It Out.

College

Class

Ideas

I Know From My Own Education That If I Hadn't Encountered Two Or Three Individuals That Spent Extra Time With Me, I'm Sure I Would Have Been In Jail.

Two

Extra Time

Jail

It Wasn't All Romantic. I Didn't Have A Dorm Room, So I Slept On The Floor In Friends' Rooms, I Returned Coke Bottles For The 5¢ Deposits To Buy Food With, And I Would Walk The 7 Miles Across Town Every Sunday Night To Get One Good Meal A Week At The Hare Krishna Temple. I Loved It.

Sunday

Night

Meals

For Most Of My Life, I’ve Felt That There Must Be More To Our Existence Than Meets The Eye. This Is Who I Am, And You Can’t Expect Me To Be Someone I’m Not.

Eye

Who I Am

Existence

Design Is Not Just What It Looks Like And Feels Like. Design Is How It Works.

Inspiring

Business

Work

There's A Lot Of Symbolism To Your Return. Is That Going To Be Enough To Reinvigorate The Company With A Sense Of Magic?

Business

Symbolism

Magic

When You Start Looking At A Problem And It Seems Really Simple, You Don't Really Understand The Complexity Of The Problem. Then You Get Into The Problem, And You See That It's Really Complicated, And You Come Up With All These Convoluted Solutions. That's Sort Of The Middle, And That's Where Most People Stop... But The Really Great Person Will Keep On Going And Find The Key, The Underlying Principle Of The Problem - And Come Up With An Elegant, Really Beautiful Solution That Works.

Beautiful

Simple

Keys

I Wish Developing Great Products Was As Easy As Writing A Check. If That Was The Case, Microsoft Would Have Great Products.

Inspirational

Writing

Wish

We Have Never Worried About Numbers. In The Marketplace, Apple Is Trying To Focus The Spotlight On Products, Because Products Really Make A Difference. You Can't Con People In This Business. The Products Speak For Themselves.

Apples

Numbers

People

We're Not A Media Company. We Don't Own Media. We Don't Own Music. We Don't Own Films Or Television. We're Not A Media Company. We're Just Apple.

Media

Apples

Television

You Know, Dr. Edwin Land Was A Troublemaker. He Dropped Out Of Harvard And Founded Polaroid. Not Only Was He One Of The Great Inventors Of Our Time But, More Important, He Saw The Intersection Of Art And Science And Business And Built An Organization To Reflect That. Polaroid Did That For Some Years, But Eventually Dr. Land, One Of Those Brilliant Troublemakers, Was Asked To Leave His Own Company - Which Is One Of The Dumbest Things I've Ever Heard Of.

Art

Years

Land

I’d Like To Create An Integrated Television Set That Is Completely Easy To Use. It Would Be Seamlessly Synced With All Of Your Devices And With Icloud. It Will Have The Simplest User Interface You Could Imagine. I Finally Cracked It.

Television

Would Be

Use

Innovation Distinguishes Between A Leader And A Follower.

Inspirational

Life

Motivational

Shake Off This Erroneous Notion That Life Is There And You're Just Gonna Live In It, Versus Embrace It, Change It, Improve It, Make Your Mark Upon It.

Inspirational

Motivational

Life Is

You Know, My Main Reaction To This Money Thing Is That It's Humorous, All The Attention To It, Because It's Hardly The Most Insightful Or Valuable Thing That's Happened To Me.

Money

Humorous

Insightful

Click. Boom. Amazing!

Life

Clicks

You Go To Your Tv To Turn Your Brain Off. You Go To The Computer When You Want To Turn Your Brain On.

Inspirational

Brain

Want

So When These People Sell Out, Even Though They Get Fabulously Rich, They're Gypping Themselves Out Of One Of The Potentially Most Rewarding Experiences Of Their Unfolding Lives. Without It, They May Never Know Their Values Or How To Keep Their Newfound Wealth In Perspective.

Business

People

Perspective

Probably Death Is The Best Invention Of Life.

Invention

The Most Important Thing Is A Person. A Person Who Incites Your Curiosity And Feeds Your Curiosity; And Machines Cannot Do That In The Same Way That People Can.

People

Curiosity

Important

You Have To Have A Lot Of Passion For What You Do... Because If You Don't, Any Rational Person Would Give Up.

Giving Up

Passion

Rational

That's My Job - To Make Sure Everything Is Great.

Stay Hungry, Stay Foolish.

Inspirational

Inspiring

Memorable

There Are Times When You Run A Marathon And You Wonder, Why Am I Doing This? But You Take A Drink Of Water, And Around The Next Bend, You Get Your Wind Back, Remember The Finish Line, And Keep Going.

Running

Bad Day

Wind

Simplicity Is The Ultimate Sophistication. It Takes A Lot Of Hard Work To Make Something Simple, To Truly Understand The Underlying Challenges And Come Up With Elegant Solutions. [...] It's Not Just Minimalism Or The Absence Of Clutter. It Involves Digging Through The Depth Of Complexity. To Be Truly Simple, You Have To Go Really Deep. [...] You Have To Deeply Understand The Essence Of A Product In Order To Be Able To Get Rid Of The Parts That Are Not Essential.

Hard Work

Simple

Order

The Manual For Wordstar, The Most Popular Word-processing Program, Is 400 Pages Thick. To Write A Novel, You Have To Read A Novel - One That Reads Like A Mystery To Most People. They're Not Going To Learn Slash Q-z Any More Than They're Going To Learn Morse Code. That Is What Macintosh Is All About.

Writing

People

Pages

I Feel Like Somebody Just Punched Me In The Stomach And Knocked All My Wind Out. I'm Only 30 Years Old And I Want To Have A Chance To Continue Creating Things. I Know I've Got At Least One More Great Computer In Me. And Apple Is Not Going To Give Me A Chance To Do That.

Life

Creating Things

Years

Do You Create Anything, Or Just Criticize Others Work And Belittle Their Motivations?

Motivation

Criticize

Belittle

I Have Always Said If There Ever Came A Day When I Could No Longer Meet My Duties And Expectations As Apple's Ceo, I Would Be The First To Let You Know. Unfortunately, That Day Has Come.

Apples

Expectations

Firsts

It's Not The Tools That You Have Faith In - Tools Are Just Tools. They Work, Or They Don't Work. It's People You Have Faith In Or Not. Yeah, Sure, I'm Still Optimistic I Mean, I Get Pessimistic Sometimes But Not For Long.

Optimistic

Mean

Long

Remembering That I'll Be Dead Soon Is The Most Important Tool I've Ever Encountered To Help Me Make The Big Choices In Life. Because Almost Everything - All External Expectations, All Pride, All Fear Of Embarrassment Or Failure - These Things Just Fall Away In The Face Of Death, Leaving Only What Is Truly Important.

Life

Fear

Failure

A Computer Is The Most Incredible Tool We've Ever Seen. It Can Be A Writing Tool, A Communications Center, A Supercalculator, A Planner, A Filer And An Artistic Instrument All In One, Just By Being Given New Instructions, Or Software, To Work From. There Are No Other Tools That Have The Power And Versatility Of A Computer.

Communication

Writing

Tools

Your Thoughts Construct Patterns Like Scaffolding In Your Mind. You Are Really Etching Chemical Patterns. In Most Cases, People Get Stuck In Those Patterns, Just Like Grooves In A Record, And They Never Get Out Of Them.

People

Mind

Etching

I Dropped Out Of Reed College [portland, Oregon] After The First Six Months, But Then Stayed Around As A Drop-in For Another 18 Months Or So Before I Really Quit. So Why Did I Drop Out?

College

Portland Oregon

Six Months

It's Not The Consumers' Job To Figure Out What They Want

Jobs

Want

Figures

Learn Continually - There's Always "one More Thing" To Learn!

Learning

Companies Must Have A Noble Cause, And It's The Leaders Job To Transform That Noble Cause Into Such An Inspiring Vision, That It Will Attract The Most Talented People In The World To Want To Join It.

Jobs

People

Leader

Your Time On This Earth Is Limited, Don’t Live Someone Else's Life, Live By Your Vision.

Vision

Earth

Live By

If Macintosh Hadn't Been Successful, Then I Should Have Just Thrown In The Towel, Because My Vision Of The Whole Industry Would Have Been Totally Wrong.

Successful

Should Have

Vision

Combine Science And Humanities.

Humanity

You've Got To Find What You Love.

Stanford University

Work You Love

Best Job

Customers Don't Measure You On How Hard You Tried, They Measure You On What You Deliver.

Customers

Hard

And No, We Don't Know Where It Will Lead. We Just Know There's Something Much Bigger Than Any Of Us Here.

Encouraging

Life Lesson

Bigger

I'd Say We [apple Inc.] Are The Most Creative Of The Technology Companies And Definitely The Most Artist-friendly. Almost Everyone In The Music Business Uses A Mac And Everyone Has An Ipod.

Artist

Technology

Apples

Get Closer Than Ever To Your Customers. So Close That You Tell Them What They Need Well Before They Realize It Themselves

Educational

Loyal Customers

Satisfaction

What A Computer Is To Me Is The Most Remarkable Tool That We Have Ever Come Up With. It's The Equivalent Of A Bicycle For Our Minds.

Inspirational

Memorable

Technology

We Wanted To More Richly Experience Why We Were Alive, Not Just Make A Better Life, And So People Went In Search Of Things. The Great Thing That Came From Those That Time Was To Realize That There Was Definitely More To Life Than The Materialism Of The Late Sixties And Early Sixties. We Were Going In Search Of Something Deeper.

People

Alive

Realizing

Apple's Goal Isn't To Make Money. Our Goal Is To Design And Develop And Bring To Market Good Products... We Trust As A Consequence Of That, People Will Like Them, And As Another Consequence, We'll Make Some Money. But We're Really Clear About What Our Goals Are.

Apples

People

Goal

You've Heard Of Plug-and-play. This Is Plug, Unplug And Play. It's So Simple To Use, It's Unbelievable.

Simple

Play

Ipods

Who Wants A Stylus. You Have To Get Em And Put Em Away, And You Lose Em. Yuck. Nobody Wants A Stylus.

Yuck

Ems

Want

Innovation Is The Ability To See Change As An Opportunity - Not A Threat

Opportunity

Innovation

Threat

What This Means Is That People Are Seeing A Stable Business, Which Is Good, And A Business That Is In Control, Which Is Also Good.

Mean

People

Seeing

Great Art Stretches The Taste, It Doesn't Follow Tastes.

Art

Taste

Great Art

Lsd...reinforc Ed My Sense Of What Was Important-creat Ing Great Things Instead Of Making Money, Putting Things Back Into The Stream Of History And Of Human Consciousness As Much As I Could.

Important

Acid

Psychedelic

It's Rare That You See An Artist In His 30s Or 40s Able To Really Contribute Something Amazing. Of Course, There Are Some People Who Are Innately Curious, Forever Little Kids In Their Awe Of Life, But They're Rare.

Kids

Artist

People

I Didn't See It Then, But It Turned Out That Getting Fired From Apple Was The Best Thing That Could Have Ever Happened To Me. The Heaviness Of Being Successful Was Replaced By The Lightness Of Being A Beginner Again, Less Sure About Everything. It Freed Me To Enter One Of The Most Creative Periods Of My Life.

Inspirational

Success

Creativity

Technology Is Nothing. What's Important Is That You Have A Faith In People, That They're Basically Good And Smart, And If You Give Them Tools, They'll Do Wonderful Things With Them.

Smart

Technology

People

It's More Fun To Be A Pirate Than To Join The Navy.

Memorable

Best Job

Pirate

A Lot Of People Think Big Business In America Is A Bad Thing. I Think It's A Really Good Thing. Most People In Business Are Ethical, Hard-working, Good People. And It's A Meritocracy.

Business

Hard Work

Thinking

I Don't View Wealth As Something That Validates My Intelligence.

Views

Wealth

Net Worth

Customers Always Want Something New

Want Something

Want

Something New

I Try To Get People To See What I Have. . . . When You Run A Computer Company, You Have To Get People To Buy Into Your Dreams.

Running

Dream

People

Our Approach Is To Think Of Companies Not As Businesses But As Collections Of People. We [apple]want To Qualitatively Change The Way People Work. We Don't Just Want To Help Them Do Word Processing Faster Or Add Numbers Faster. We Want To Change The Way They Can Communicate With One Another. We're Seeing Less Paper Flying Around And More Quality Of Communication.

Communication

Thinking

Apples

I Want To Put A Ding In The Universe.

Inspirational

Motivational

Crush

If You Don't Have A Passion, You'll Give Up.

Giving Up

Passion

Giving

Have The Courage To Follow Your Heart And Intuition. They Somehow Already Know What You Truly Want To Become. Everything Else Is Secondary.

Inspirational

Motivational

Positive

I've Always Wanted To Own And Control The Primary Technology In Everything We Do.

Life

Technology

Wanted

Most People Do Not Ever Pick Up The Phone. They Never Ask, And That Is What Separates The People That Do Things From The People That Just Dream About Them. You Have To Act, And You Have To Be Willing To Fail. You Have To Be Willing To Crash And Burn, Because If You Are Afraid Of Failing, You Will Not Get Very Far.

Dream

Phones

People

Not Only Was [edwin Land] One Of The Great Inventors Of Our Time But, More Important, He Saw The Intersection Of Art And Science And Business And Built An Organization To Reflect That.

Art

Land

Organization

With Our Technology, With Objects, Literally Three People In A Garage Can Blow Away What 200 People At Microsoft Can Do. Literally Can Blow It Away. Corporate America Has A Need That Is So Huge And Can Save Them So Much Money, Or Make Them So Much Money, Or Cost Them So Much Money If They Miss It, That They Are Going To Fuel The Object Revolution.

Blow

Technology

America

Your Customers Dream Of A Happier And Better Life. Don't Move Products. Instead, Enrich Lives.

Dream

Moving

Better Life

It Isn't The Consumers' Job To Know What They Want.

Jobs

Want

Consumers

Everything Around You That You Call Life Was Made Up By People That Were No Smarter Than You And You Can Change It, You Can Influence It, You Can Build Your Own Things That Other People Can Use.

Leadership

Best Job

People

School Was Pretty Hard For Me At The Beginning.

School

Hard

I Think The Macintosh Was Created By A Group Of People Who Felt That Ah There Wasn't A Strict Vision Between Sort Of Science And Art.

Art

Thinking

People

My Opinion Is That The Only Two Computer Companies That Are Software-driven Are Apple And Next, And I Wonder About Apple.

Two

Apples

Computers Themselves, And Software Yet To Be Developed, Will Revolutionize The Way We Learn.

Way

Computer

Software

Now, We Are Selling Over 5 Million Songs A Day Now. Isn't That Unbelievable? That's 58 Songs Every Second Of Every Minute Of Every Hour Of Every Day.

Song

Hours

Selling

Stealing Music Is Not Right, And I Can Understand People Being Very Upset About Their Intellectual Property Being Stolen.

People

Upset

Intellectual

The People Who Built Silicon Valley Were Engineers. They Learned Business, They Learned A Lot Of Different Things, But They Had A Real Belief That Humans, If They Worked Hard With Other Creative, Smart People, Could Solve Most Of Humankind's Problems. I Believe That Very Much.

Real

Smart

Believe

Right Now The New Is You, But Someday Not Too Long From Now, You Will Gradually Become The Old And Be Cleared Away. Sorry To Be So Dramatic, But It Is Quite True.

Inspirational

Death

Sorry

Recruiting Is Hard. It's Just Finding The Needles In The Haystack. You Can't Know Enough In A One-hour Interview. So, In The End, It's Ultimately Based On Your Gut. How Do I Feel About This Person? What Are They Like When They're Challenged? I Ask Everybody That: 'why Are You Here?' The Answers Themselves Are Not What You're Looking For. It's The Meta-data.

Inspirational

Data

Answers

That's Been One Of My Mantras - Focus And Simplicity. Simple Can Be Harder Than Complex.

Inspirational

Change

Life Changing

If I Had Never Dropped In On That Single Course In College, The Mac Would Have Never Had Multiple Typefaces Or Proportionally Spaced Fonts. And Since Windows Just Copied The Mac, It's Likely That No Personal Computer Would Have Them. If I Had Never Dropped Out, I Would Have Never Dropped In On This Calligraphy Class, And Personal Computers Might Not Have The Wonderful Typography That They Do. Of Course It Was Impossible To Connect The Dots Looking Forward When I Was In College. But It Was Very, Very Clear Looking Backward 10 Years Later.

College

Stanford University

Years

This Revolution, The Information Revoultion, Is A Revolution Of Free Energy As Well, But Of Another Kind: Free Intellectual Energy. It's Very Crude Today, Yet Our Macintosh Computer Takes Less Power Than A 100-watt Bulb To Run It And It Can Save You Hours A Day. What Will It Be Able To Do Ten Or 20 Years From Now, Or 50 Years From Now?

Running

Years

Intellectual

You Have To Trust In Something - Your Gut, Destiny, Life, Karma, Whatever. This Approach Has Never Let Me Down, And It Has Made All The Difference In My Life.

Life

Motivational

Success

There’s A Phrase In Buddhism, ‘beginner’s Mind.’ It’s Wonderful To Have A Beginner’s Mind.

Buddhism

Mind

Beginners

The Most Important Decisions You Make Are Not The Things You Do, But The Things You Decide Not To Do.

Motivational

Decisions You Make

Important

The People Who Are Doing The Work Are The Moving Force Behind The Macintosh. My Job Is To Create A Space For Them, To Clear Out The Rest Of The Organization And Keep It At Bay.

Success

Leadership

Jobs

I Think It's Brought The World A Lot Closer Together, And Will Continue To Do That. There Are Downsides To Everything; There Are Unintended Consequences To Everything. The Most Corrosive Piece Of Technology That I've Ever Seen Is Called Television - But Then, Again, Television, At Its Best, Is Magnificent.

Technology

Thinking

Together

When The Sales Guys Run The Company, The Product Guys Do Not Matter So Much, And A Lot Of Them Just Turn Off.

Running

Guy

Matter

There Will Always Be Music On The Internet That People Can Steal. What's New Is Not Theft. What's New Is A Distribution Channel For Stolen Property Called The Internet. So There Will Always Be Illegal Music On The Internet.

People

Internet

Stealing

When We Hire Someone, Even If They Are Going To Be In Marketing, I Will Have Them Talk To The Design Folks And The Engineers.

Design

Marketing

Folks

Creativity Is Just Connecting Things.

Inspirational

Creativity

Connecting

Understanding Quotes: Their Essence and Application

Quotes, or quotations, are powerful tools in communication, encapsulating ideas, emotions, and wisdom in concise expressions. They serve various purposes across different contexts, from academic writing to everyday conversation.

1. Defining Quotes

A quote is a repetition of someone else's statement or thoughts. It can be a direct replication of words spoken or written by another individual, often used to support arguments, provide evidence, or convey profound insights.

2. The Importance of Quotes

2.1. Enhancing Credibility

Incorporating quotes from authoritative sources can bolster the credibility of your work. By referencing experts or primary sources, you demonstrate thorough research and a solid foundation for your arguments.

2.2. Providing Evidence

Quotes serve as concrete evidence to support claims. In academic and professional writing, they validate points made, offering readers a basis to trust the information presented.

2.3. Conveying Emotions and Perspectives

Quotes can encapsulate emotions and perspectives succinctly. They allow writers to express complex feelings or viewpoints through the words of others, often more eloquently than paraphrasing.

3. Types of Quotes

3.1. Direct Quotes

Direct quotes involve copying the exact words from a source, enclosed in quotation marks. They are used when the original wording is significant or particularly well-expressed.

3.2. Indirect Quotes (Paraphrasing)

Indirect quotes restate the original message in your own words. While not enclosed in quotation marks, they still require proper attribution to the original source.

3.3. Block Quotes

Block quotes are lengthy direct quotations, formatted as a separate block of text. They are typically used for quotes exceeding a certain length, varying by citation style. For instance, in APA style, quotes longer than 40 words are formatted as block quotes.

4. Proper Usage of Quotes

4.1. Contextual Relevance

Ensure that the quote you choose is relevant to the topic and adds value to your content. Avoid inserting quotes solely for decorative purposes.

4.2. Integration into Your Writing

Seamlessly integrate quotes into your writing. Introduce them appropriately and follow up with analysis or commentary to connect them to your main points.

4.3. Attribution and Citation

Always attribute quotes to their original authors and provide proper citations according to the required style guide (APA, MLA, Chicago, etc.).

5. Common Mistakes to Avoid

5.1. Overusing Quotes

Relying too heavily on quotes can overshadow your voice. Use them sparingly to support your arguments, not replace them.

5.2. Lack of Analysis

Presenting a quote without analysis or explanation can leave readers questioning its relevance. Always follow up with your interpretation or discussion.

5.3. Misquoting or Taking Out of Context

Ensure that quotes are accurate and not taken out of context, as this can mislead readers and undermine your credibility.

6. Quotes in Different Contexts

6.1. Academic Writing

In academic writing, quotes are used to support arguments, provide evidence, and engage with existing literature. Proper citation is crucial to avoid plagiarism.

6.2. Journalism

Journalists use quotes to provide firsthand accounts, add authenticity, and present multiple perspectives within a story.

6.3. Literature and Creative Writing

In literature, quotes can be used to convey character voices, themes, and stylistic elements. They enrich narratives and provide depth to storytelling.

7. Punctuation and Formatting

Understanding the correct punctuation and formatting of quotes is essential:

Quotation Marks: Always enclose direct quotes within quotation marks.

Punctuation Placement: In American English, periods and commas are placed inside quotation marks, while colons and semicolons are placed outside.

Block Quotes: For longer quotes, format them as block quotes without quotation marks, and indent the entire block.

8. Ethical Considerations

Ethical use of quotes involves accurate representation, proper attribution, and respect for intellectual property. Misuse can lead to plagiarism, which carries serious academic and professional consequences.

9. Tools for Managing Quotes

Utilize tools like citation generators and plagiarism checkers to manage quotes effectively. These tools help ensure proper formatting and originality in your writing.

Conclusion

Quotes are invaluable in enriching content, providing evidence, and conveying complex ideas succinctly. When used appropriately, they enhance the quality and credibility of your writing. Always ensure relevance, proper integration, and ethical usage to maximize their impact.

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