Here's To The Crazy Ones, The Misfits, The Rebels, The Troublemakers, The Round Pegs In The Square Holes... The Ones Who See Things Differently - They're Not Fond Of Rules... You Can Quote Them, Disagree With Them, Glorify Or Vilify Them, But The Only Thing You Can't Do Is Ignore Them Because They Change Things... They Push The Human Race Forward, And While Some May See Them As The Crazy Ones, We See Genius, Because The Ones Who Are Crazy Enough To Think That They Can Change The World, Are The Ones Who Do.

-Steve Jobs

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Here's To The Crazy

Steve Jobs

Topic

Inspirational

Motivational

Change

More From Steve Jobs

When You Have Feelings Like Sadness Or Anger About Your Cancer Or Your Plight, To Mask Them Is To Lead An Artificial Life.

Cancer

Sadness

Feelings

You Know, Dr. Edwin Land Was A Troublemaker. He Dropped Out Of Harvard And Founded Polaroid. Not Only Was He One Of The Great Inventors Of Our Time But, More Important, He Saw The Intersection Of Art And Science And Business And Built An Organization To Reflect That. Polaroid Did That For Some Years, But Eventually Dr. Land, One Of Those Brilliant Troublemakers, Was Asked To Leave His Own Company - Which Is One Of The Dumbest Things I've Ever Heard Of.

Art

Years

Land

Now, We Are Selling Over 5 Million Songs A Day Now. Isn't That Unbelievable? That's 58 Songs Every Second Of Every Minute Of Every Hour Of Every Day.

Song

Hours

Selling

We're Just Enthusiastic About What We Do.

Life Lesson

Innovation

Enthusiastic

We Try To Use The Talents We Do Have To Express Our Deep Feelings, To Show Our Appreciation Of All The Contributions That Came Before Us, And To Add Something To That Flow. That's What's Driven Me.

Appreciation

Feelings

Trying

It Took Us Three Years To Build The Next Computer. If We'd Given Customers What They Said They Wanted, We'd Have Built A Computer They'd Have Been Happy With A Year After We Spoke To Them - Not Something They'd Want Now.

Years

Three

Want

Ad Campaigns Are Necessary For Competition. But Good Pr Educates People; That's All It Is.

People

Competition

Campaigns

John Sculley Ruined Apple And He Ruined It By Bringing A Set Of Values To The Top Of Apple Which Were Corrupt And Corrupted Some Of The Top People Who Were There, Drove Out Some Of The Ones Who Were Not Corruptible, And Brought In More Corrupt Ones And Paid Themselves Collectively Tens Of Millions Of Dollars And Cared More About Their Own Glory And Wealth Than They Did About What Built Apple In The First Place Which Was Making Great Computers For People To Use.

Apples

People

Firsts

It's Very Simple: The More Successful You Are, The More You'll Earn. But If You're Not Successful, You Will Not Earn A Dime.

Successful

Simple

Dimes

Innovation Distinguishes A Leader From A Follower.

Leader

Innovation

Followers

Companies Must Have A Noble Cause, And It's The Leaders Job To Transform That Noble Cause Into Such An Inspiring Vision, That It Will Attract The Most Talented People In The World To Want To Join It.

Jobs

People

Leader

Believe Things Will Work Out. How Was I Ever To Know That The Girl Who Broke My Heart In University Would Lead To My Soulmate? How Was I To Know That The ‘dream Job’ I Was Rejected From Out Of College Would Lead Me To A Year Of Entrepreneurship And Adventure In Spain? How Was I To Know That Taking A Miserable Job Back In The States Would Be Just The Push I Needed To Vow To Never Do Something I Wasn’t Passionate About Again? Everything Works Out. I Mean Everything. As Long As You Believe It Will. When You Do, You Will Find The Silver Lining. That Will Take You To The Next Level.

Girl

Dream

Soulmate

Every Once In A While A Revolutionary Product Comes Along That Changes Everything. It's Very Fortunate If You Can Work On Just One Of These In Your Career. ... Apple's Been Very Fortunate In That It's Introduced A Few Of These.

Inspirational

Careers

Apples

I Know You Have 1000 Great Ideas For Things That Itunes Could Do. And We Have 1000 More. But Innovation Is Not About Saying "yes" To Everything. It's About Saying "no" To All But The Most Crucial Features.

Ideas

Simplicity

Innovation

I Think The Biggest Innovations Of The 21st Century Will Be At The Intersection Of Biology And Technology. A New Era Is Beginning.

Thinking

Technology

Innovation

I Was Actually A Fruitarian At That Point In Time. I Ate Only Fruit. Now I'm A Garbage Can Like Everyone Else. And We Were About Three Months Late In Filing A Fictitious Business Name So I Threatened To Call The Company Apple Computer Unless Someone Suggested A More Interesting Name By Five O'clock That Day. Hoping To Stimulate Creativity. And It Stuck. And That's Why We're Called Apple.

Business

Creativity

Garbage Cans

The Axis Today Is Not Liberal And Conservative, The Axis Is Constructive-destructive.

Axes

Today

Conservative

Management Is About Persuading People To Do Things They Do Not Want To Do, While Leadership Is About Inspiring People To Do Things They Never Thought They Could.

People

Want

Management

You've Got To Find What You Love. And That Is As True For Your Work As It Is For Your Lovers.

Inspirational

Stanford University

Best Job

The Only Way To Be Truly Satisfied Is To Do What You Believe Is Great Work

Work

Believe

Loving What You Do

We're Not Going To Be The First To This Party, But We're Going To Be The Best.

Inspirational

Party

Firsts

People Think Focus Means Saying Yes To The Thing You've Got To Focus On. But That's Not What It Means At All. It Means Saying No To The Hundred Other Good Ideas That There Are. You Have To Pick Carefully. I'm Actually As Proud Of The Things We Haven't Done As The Things I Have Done. Innovation Is Saying No To 1,000 Things.

Inspiring

Mean

Thinking

What Is Apple, After All? Apple Is About People Who Think 'outside The Box,' People Who Want To Use Computers To Help Them Change The World, To Help Them Create Things That Make A Difference, And Not Just To Get A Job Done.

Jobs

Thinking

Apples

Focus Is About Saying, No. And The Result Of That Focus Is Going To Be Some Really Great Products Where The Total Is Much Greater Than The Sum Of The Parts.

Focus

Saying No

Strategy

‎experts Are Clueless.

Clueless

Experts

We Make Tools For People. Tools To Create, Tools To Communicate. The Age We're Living In, These Tools Surprise You. ... That's Why I Love What We Do. Because We Make These Tools, And We're Constantly Surprised With What People Do With Them.

People

Age

Tools

It's Really Hard To Design Products By Focus Groups. A Lot Of Times, People Don't Know What They Want Until You Show It To Them.

Inspiring

Technology

Best Job

People Need To Have The Incentive That If They Invest And Succeed, They Can Make A Fair Profit. Otherwise They'll Stop Investing.

People

Needs

Investing

You Have To Trust In Something - Your Gut, Destiny, Life, Karma, Whatever. This Approach Has Never Let Me Down, And It Has Made All The Difference In My Life.

Life

Motivational

Success

What A Computer Is To Me Is It's The Most Remarkable Tool That We Have Ever Come Up With. It's The Equivalent Of A Bicycle For Our Minds.

Science

Technology

Mind

The Best Way To Create Value In The 21st Century Is To Connect Creativity With Technology

Creativity

Technology

Way

We Don't Have A Good Language To Talk About This Kind Of Thing. In Most People's Vocabularies, Design Means Veneer... But To Me, Nothing Could Be Further From The Meaning Of Design. Design Is The Fundamental Soul Of A Man-made Creation.

Mean

Men

Vocabulary

Pixar Is The Most Technically Advanced Creative Company; Apple Is The Most Creatively Advanced Technical Company.

Technology

Apples

Creative

I'm As Proud Of What We Don't Do As I Am Of What We Do.

Inspirational

Life

Life Lesson

Focus Does Not Mean Saying Yes, It Means Saying No.

Mean

Focus

Saying Yes

I'd Like The People Teaching My Kids To Be Good Enough That They Could Get A Job At The Company I Work For, Making A Hundred Thousand Dollars A Year. Why Should They Work At A School For Thirty-five To Forty Thousand Dollars If They Could Get A Job Here At A Hundred Thousand Dollars A Year?

Jobs

Teaching

School

Each Dream You Leave Behind Is A Part Of Your Future That Will No Longer Exist.

Dream

Your Future

Our Future

The Most Important Thing Is A Person. A Person Who Incites Your Curiosity And Feeds Your Curiosity; And Machines Cannot Do That In The Same Way That People Can.

People

Curiosity

Important

The Subscription Model Of Buying Music Is Bankrupt. I Think You Could Make Available The Second Coming In A Subscription Model And It Might Not Be Successful.

Stupid

Successful

Thinking

Manage The Top Line: Your Strategy, Your People, And Your Products, And The Bottom Line Will Follow.

People

Lines

Strategy

When We Hire Someone, Even If They Are Going To Be In Marketing, I Will Have Them Talk To The Design Folks And The Engineers.

Design

Marketing

Folks

If You Live Each Day As It Was Your Last, Someday You'll Most Certainly Be Right

Inspirational

Death

Stanford University

I Just Had A Romance That I Really Care About, A Lot-i Mean, A Lot-go Up In Smoke. Because Of The Stress, And The Sort Of Other Woman That Macintosh Is.

Stress

Mean

Science

If You Tell People They Can't Burn Cds Of Their Music, As Almost Every Current Legal Music Service Has Done, Or They Can Only Burn One Cd With A Track Or Pay Per Track Per Burn Extra, Nobody Is Going To Go For It.

Cds

People

Track

It Comes Down To Trying To Expose Yourself To The Best Things Humans Have Done. And Then Try To Bring Those Things In To What You're Doing.

Leadership

Trying

Done

Everybody In This Country Should Learn How To Program A Computer, Because It Teaches You How To Think.

Country

Thinking

Computer

I Was Lucky - I Found What I Love To Do Early In Life.

Lucky

Found

You've Probably Had Somebody Punch You In The Stomach And It Knocks The Wind Of You And You Can't Breathe. That's How I Felt.

Wind

Breathe

Stomach

There Will Always Be Music On The Internet That People Can Steal. What's New Is Not Theft. What's New Is A Distribution Channel For Stolen Property Called The Internet. So There Will Always Be Illegal Music On The Internet.

People

Internet

Stealing

For You To Sleep Well At Night, The Aesthetic, The Quality, Has To Be Carried All The Way Through.

Sleep

Night

Best Job

Find People Who Are Competent And Really Bright, But More Importantly, People Who Care Exactly About The Same Things You Care About.

People

Who Cares

Care

I Would Trade All Of My Technology For An Afternoon With Socrates.

Inspirational

Education

Technology

I Would Rather Gamble On Our Vision Than Make A 'me, Too' Product.

Inspirational

Leadership

Vision

The Were Good Times, There Were Hard Times, But There Were Never Bad Times

Hard Times

Good Times

Bad Times

I'm Going To Destroy Android, Because It's A Stolen Product. I'm Willing To Go Thermonuclear War On This.

War

Androids

Stolen

In Most Cases, Strengths And Weaknesses Are Two Sides Of The Same Coin. A Strength In One Situation Is A Weakness In Another, Yet Often The Person Can't Switch Gears. It's A Very Subtle Thing To Talk About Strengths And Weaknesses Because Almost Always They're The Same Thing.

Two Sides

Weakness

Gears

The Hd Revolution Is Over, It Happened. Hd Won. Everybody Wants Hd.

Want

Revolution

Over It

The Manual For Wordstar, The Most Popular Word-processing Program, Is 400 Pages Thick. To Write A Novel, You Have To Read A Novel - One That Reads Like A Mystery To Most People. They're Not Going To Learn Slash Q-z Any More Than They're Going To Learn Morse Code. That Is What Macintosh Is All About.

Writing

People

Pages

That's Been One Of My Mantras - Focus And Simplicity. Simple Can Be Harder Than Complex: You Have To Work Hard To Get Your Thinking Clean To Make It Simple. But It's Worth It In The End Because Once You Get There, You Can Move Mountains.

Change

Inspiring

Life Changing

Of Course, We Can Not Connect Imprint Future, You Can Just Hook Them To Look Back. So Rest Assured That The Dots, The Events In Your Life In One Way Or Another Will Affect Your Future. You Have To Have Faith In Something - The Courage, Destiny, Life, Destiny Or Whatever - Thinking That Has Made The Difference In My Life

Destiny

Thinking

Differences

I'm As Proud Of Many Of The Things We Haven't Done As The Things We Have Done. Innovation Is Saying No To A Thousand Things.

Inspirational

Inspiring

Best Job

There's Nothing That Makes My Day More Than Getting An E-mail From Some Random Person In The Universe Who Just Bought An Ipad Over In The Uk And Tells Me The Story About How It's The Coolest Product They've Ever Brought Home In Their Lives. That's What Keeps Me Going.

Home

Ipads

Stories

This Revolution, The Information Revolution, Is A Revolution Of Free Energy As Well, But Of Another Kind: Free Intellectual Energy.

Intellectual

Energy

Information

I Didn't See It Then, But It Turned Out That Getting Fired From Apple Was The Best Thing That Could Have Ever Happened To Me. The Heaviness Of Being Successful Was Replaced By The Lightness Of Being A Beginner Again, Less Sure About Everything. It Freed Me To Enter One Of The Most Creative Periods Of My Life.

Inspirational

Success

Creativity

Start Small, Think Big. Don’t Worry About Too Many Things At Once. Take A Handful Of Simple Things To Begin With, And Then Progress To More Complex Ones. Think About Not Just Tomorrow, But The Future. Put A Ding In The Universe.

Simple

Thinking

Worry

When I Was Young, There Was An Amazing Publication Called The Whole Earth Catalog, Which Was One Of The Bibles Of My Generation. It Was Created By A Fellow Named Stewart Brand Not Far From Here In Menlo Park, And He Brought It To Life With His Poetic Touch. This Was In The Late 1960's, Before Personal Computers And Desktop Publishing, So It Was All Made With Typewriters, Scissors, And Polaroid Cameras. It Was Sort Of Like Google In Paperback Form, 35 Years Before Google Came Along: It Was Idealistic, And Overflowing With Neat Tools And Great Notions.

Typewriters

Years

Stanford University

We Have Never Worried About Numbers. In The Marketplace, Apple Is Trying To Focus The Spotlight On Products, Because Products Really Make A Difference. You Can't Con People In This Business. The Products Speak For Themselves.

Apples

Numbers

People

The Design Of The Mac Wasn't What It Looked Like, Although That Was Part Of It. Primarily, It Was How It Worked. To Design Something Really Well, You Have To Get It. You Have To Really Grok What It's All About. It Takes A Passionate Commitment To Really Thoroughly Understand Something, Chew It Up, Not Just Quickly Swallow It.

Commitment

Design

Passionate

One Of My Beliefs Very Strongly Is That Any Democracy Depends On A Free, Healthy Press.

Healthy

Democracy

Belief

The Most Corrosive Piece Of Technology That I've Ever Seen Is Called Television - But Then, Again, Television, At Its Best, Is Magnificent.

Technology

Television

Pieces

We Don't Get A Chance To Do That Many Things, And Every One Should Be Really Excellent. Because This Is Our Life. Life Is Brief, And Then You Die, You Know? So This Is What We've Chosen To Do With Our Life. We Could Be Sitting In A Monastery Somewhere In Japan. We Could Be Out Sailing. Some Of The Team Could Be Playing Golf. They Could Be Running Other Companies. And We've All Chosen To Do This With Our Lives. So It Better Be Damn Good. It Better Be Worth It. And We Think It Is.

Running

Team

Creativity

Every Once In A While, A Revolutionary Product Comes Along That Changes Everything.

Iphone

Revolutionary

Products

The Tragedy Is That Dell Didn't Win It - We Lost It.

Winning

Tragedy

Funny Business

Intuition Is A Very Powerful Thing, More Powerful Than Intellect.

Powerful

Abstract Thinking

Intuition

So [polaroid's Dr. Edwin] Land, At 75, Went Off To Spend The Remainder Of His Life Doing Pure Science, Trying To Crack The Code Of Color Vision. The Man Is A National Treasure. I Don't Understand Why People Like That Can't Be Held Up As Models: This Is The Most Incredible Thing To Be - Not An Astronaut, Not A Football Player - But This.

Football

Player

Men

Unless You've A Lot Of Passion About This, You're Not Gonna Survive. You're Gonna Give It Up. So You've Got To Have An Idea Or A Wrong That You Want To Right That You're Passionate About, Otherwise You're Not Gonna Have The Perseverance To Stick It Through. I Think It's Half The Battle Right There.

Perseverance

Passion

Thinking

The Web Is Just Going To Be One More Of Those Major Change Factors That Businesses Face Every Decade.

Faces

Major Change

Decades

I Have A Great Respect For Incremental Improvement, And I've Done That Sort Of Thing In My Life, But I've Always Been Attracted To The More Revolutionary Changes. I Don't Know Why. Because They're Harder. They're Much More Stressful Emotionally. And You Usually Go Through A Period Where Everybody Tells You That You've Completely Failed.

Done

Improvement

Revolutionary

It's Not About Charisma And Personality, It's About Results And Products And Those Very Bedrock Things That Are Why People At Apple And Outside Of Apple Are Getting More Excited About The Company And What Apple Stands For And What Its Potential Is To Contribute To The Industry.

Apples

People

Personality

As Individuals, People Are Inherently Good. I Have A Somewhat More Pessimistic View Of People In Groups. And I Remain Extremely Concerned When I See What's Happening In Our Country, Which Is In Many Ways The Luckiest Place In The World. We Don't Seem To Be Excited About Making Our Country A Better Place For Our Kids.

Country

Kids

Views

I'm Convinced That About Half Of What Separates Successful Entrepreneurs From The Non-successful Ones Is Pure Perseverance.

Inspirational

Motivational

Change

At Apple, People Are Putting In 18-hour Days. We Attract A Different Type Of Person—a Person Who Doesn’t Want To Wait Five Or Ten Years To Have Someone Take A Giant Risk On Him Or Her. Someone Who Really Wants To Get In A Little Over His Head And Make A Little Dent In The Universe. We Are Aware That We Are Doing Something Significant. We’re Here At The Beginning Of It And We’re Able To Shape How It Goes. Everyone Here Has The Sense That Right Now Is One Of Those Moments When We Are Influencing The Future.

Apples

Years

People

I Have Always Said If There Ever Came A Day When I Could No Longer Meet My Duties And Expectations As Apple's Ceo, I Would Be The First To Let You Know. Unfortunately, That Day Has Come.

Apples

Expectations

Firsts

The Roots Of Apple Were To Build Computers For People, Not For Corporations. The World Doesn't Need Another Dell Or Compaq.

I Want To Put A Ding In The Universe.

Inspirational

Motivational

Crush

So Let's Not Use A Stylus. We're Going To Use The Best Pointing Device In The World. We're Going To Use A Pointing Device That We're All Born With - Born With Ten Of Them. We're Going To Use Our Fingers. We're Going To Touch This With Our Fingers. And We Have Invented A New Technology Called Multi-touch, Which Is Phenomenal. It Works Like Magic.

Technology

Magic

Use

If Today Were My Last Day, Would I Do What I'm Doing?...if The Answer Was 'no' Too Many Days In A Row, I'd Make A Change.

Answers

Today

Lasts

But Apple Really Beats To A Different Drummer. I Used To Say That Apple Should Be The Sony Of This Business, But In Reality, I Think Apple Should Be The Apple Of This Business.

Business

Reality

Thinking

If I Had Never Dropped In On That Single Course In College, The Mac Would Have Never Had Multiple Typefaces Or Proportionally Spaced Fonts. And Since Windows Just Copied The Mac, It's Likely That No Personal Computer Would Have Them.

College

Stanford University

Multiple Jobs

The Most Powerful Person In The World Is The Story Teller. The Storyteller Sets The Vision, Values And Agenda Of An Entire Generation That Is To Come.

Powerful

Vision

World

I Think The World's A Better Place Because Bill Realized That His Goal Isn't To Be The Richest Guy In The Cemetery, Right?

Thinking

Goal

Guy

Do You Want To Spend The Rest Of Your Life Selling Sugared Water Or Do You Want A Chance To Change The World?

Inspirational

Change

Life Lesson

My Philosophy Is That Everything Starts With A Great Product.

Philosophy

Products

It's Understandable That The Music Companies That Are Comprised Of People That Are Successful By Making Good Creative Decisions - They Have To Decide Which Out Of Fifty Artists Is The Next Hot One, With No Data To Go From. It's An Intuitive Process, And That's What They Do Well When They're Successful. They Don't Understand Technology.

Successful

Artist

Technology

I Think We Need Editorial Oversight Now More Than Ever. Anything We Can Do To Help Newspapers Find New Ways Of Expression That Will Help Them Get Paid, I Am All For.

Thinking

Expression

Way

There Are Times When You Run A Marathon And You Wonder, Why Am I Doing This? But You Take A Drink Of Water, And Around The Next Bend, You Get Your Wind Back, Remember The Finish Line, And Keep Going.

Running

Bad Day

Wind

Our Dna Is As A Consumer Company - For That Individual Customer Who's Voting Thumbs Up Or Thumbs Down. That's Who We Think About. And We Think That Our Job Is To Take Responsibility For The Complete User Experience. And If It's Not Up To Par, It's Our Fault, Plain And Simply.

Inspirational

Jobs

Educational

Breakthrough Is How To Distinguish A Leader And Who Followed

Leader

Breakthrough

Guess Who Surprised Themselves And Changed Their Minds.

Mind

Samsung

Changed

It's Not About Pop Culture, And It's Not About Fooling People, And It's Not About Convincing People That They Want Something They Don't. We Figure Out What We Want. And I Think We're Pretty Good At Having The Right Discipline To Think Through Whether A Lot Of Other People Are Going To Want It, Too. That's What We Get Paid To Do.

Life

Thinking

Want Something

I Know That Living With Me Was Not A Bowl Of Cherries.

Cherries

Bowls

Knows

Older People Sit Down And Ask, 'what Is It?' But The Boy Asks, 'what Can I Do With It?'.

Inspirational

Boys

People

People Don't Know What They Want Until You Show It To Them. That's Why I Never Rely On Marketing Research. Our Task Is To Read Things That Are Not Yet On The Page.

People

Marketing

Tasks

If You Haven't Found It Yet, Keep Looking. Don't Settle. As With All Matters Of The Heart, You'll Know When You Find It. And, Like Any Great Relationship, It Just Gets Better And Better As The Years Roll On.

Inspirational

Life

Graduation

Have The Courage To Follow Your Heart And Intuition. They Somehow Already Know What You Truly Want To Become. Everything Else Is Secondary.

Inspirational

Motivational

Positive

I Told [bill Gates] I Believed Every Word Of What I Said But That I Should Never Have Said It In Public. I Wish Him The Best, I Really Do. I Just Think He And Microsoft Are A Bit Narrow. He'd Be A Broader Guy If He Had Dropped Acid Once Or Gone Off To An Ashram When He Was Younger.

Inspiring

Thinking

Best Job

The Best Innovation Is Sometimes The Company, The Way You Organize The Company

Innovation

Way

Sometimes

No One Is Going To Buy A Big Phone.

Phones

Bigs

The Minute I Dropped Out I Could Stop Taking The Required Classes That Didn't Interest Me, And Begin Dropping In On The Ones That Looked Interesting.

Class

Interesting

Dropping Out

Great Engineers Are A Huge Multiplier.

Engineers

Huge

Stay Hungry, Stay Foolish.

Inspirational

Inspiring

Memorable

A Brand Is Simply Trust.

Brands

The Greatest Artists Like Dylan, Picasso And Newton Risked Failure. And If We Want To Be Great, We've Got To Risk It, Too.

Leadership

Artist

Risk

After All The Statistics And Calculations Are Formulated, The One Element That Breathes Life Into Marketing Is Good Design.

Design

Marketing

Elements

It Wasn't That Microsoft Was So Brilliant Or Clever In Copying The Mac, It's That The Mac Was A Sitting Duck For 10 Years. That's Apple's Problem: Their Differentiation Evaporated.

Clever

Years

Ducks

Design Is The Fundamental Soul Of A Human-made Creation That Ends Up Expressing Itself In Successive Outer Layers Of The Product Or Service.

Inspiring

Art

Design

Design Is A Funny Word. Some People Think Design Means How It Looks. But Of Course, If You Dig Deeper, It's Really How It Works.

Mean

Creativity

Thinking

What We're Doing Here Will Send A Giant Ripple Through The Universe.

Giants

Ripple

Universe

I Have Enough To Last For The Rest Of My Life.

Lasts

Enough

Turtlenecks

I Thought Deeply About This. I Ended Up Concluding That The Worst Thing That Could Possibly Happen As We Get Big And As We Get A Little More Influence In The World Is If We Change Our Core Values And Start Letting It Slide, I Can't Do That. I'd Rather Quit.

World

Littles

Slides

I Am Saddened, Not By Microsoft's Success — I Have No Problem With Their Success. They've Earned Their Success, For The Most Part. I Have A Problem With The Fact That They Just Make Really Third-rate Products.

Best Job

Facts

Microsoft

We Live In An Information Economy. The Problem Is That Information's Usually Impossible To Get, At Least In The Right Place, At The Right Time.

Information

Impossible

Obstacles

We're Not A Media Company. We Don't Own Media. We Don't Own Music. We Don't Own Films Or Television. We're Not A Media Company. We're Just Apple.

Media

Apples

Television

We Believe People With Passion Can Change The World For The Better. That's What We Believe. And We Believe That Those People Who Are Crazy Enough To Think They Can Change The World Are The Ones That Actually Do.

Crazy

Believe

Passion

Your Customers Dream Of A Happier And Better Life. Don't Move Products. Instead, Enrich Lives.

Dream

Moving

Better Life

You Can't Just Ask Customers What They Want And Then Try To Give That To Them. By The Time You Get It Built, They'll Want Something New.

Inspirational

Inspiring

Educational

We Just Wanted To Build The Best Thing We Could Build

Best Job

Wanted

Best Things

We're Here To Make A Dent In The Universe. Otherwise, Why Even Be Here? We're Creating A Completely New Consciousness, Like An Artist Or A Poet. That’s How You Have To Think Of This. We're Rewriting The History Of Human Thought With What We're Doing.

Artist

Thinking

Creating

Get Closer Than Ever To Your Customers. So Close That You Tell Them What They Need Well Before They Realize It Themselves

Educational

Loyal Customers

Satisfaction

Do Your Best At Every Job. Don't Sleep! Success Generates More Success So Be Hungry For It. Hire Good People With A Passion For Excellence.

Jobs

Passion

Sleep

One: Demonstrations Always Crash. And Two: The Probability Of Them Crashing Goes Up Exponentially With The Number Of People Watching.

Two

Numbers

People

Technology Is Nothing. What's Important Is That You Have A Faith In People, That They're Basically Good And Smart, And If You Give Them Tools, They'll Do Wonderful Things With Them.

Smart

Technology

People

You'll See More And More Perfection Of That - Computer As Servant. But The Next Thing Is Going To Be Computer As A Guide Or Agent.

Perfection

Agents

We Think The Mac Will Sell Zillions, But We Didn't Build The Mac For Anybody Else. We Built It For Ourselves. We Were The Group Of People Who Were Going To Judge Whether It Was Great Or Not. We Weren't Going To Go Out And Do Market Research. We Just Wanted To Build The Best Thing We Could Build.

Thinking

Best Job

People

The Engineering Is Long Gone In Most Pc Companies. In The Consumer Electronics Companies, They Don't Understand The Software Parts Of It. And So You Really Can't Make The Products That You Can Make At Apple Anywhere Else Right Now. Apple's The Only Company That Has Everything Under One Roof.

Engineering

Apples

Long

Your Time Is Limited, So Don't Waste It Living Someone Else's Life. Don't Be Trapped By Dogma - Which Is Living With The Results Of Other People's Thinking. Don't Let The Noise Of Others' Opinions Drown Out Your Own Inner Voice. And Most Important, Have The Courage To Follow Your Heart And Intuition.

Inspirational

Motivational

Inspiring

If You Ask Who Are The Customers Of Education, The Customers Of Education Are The Society At Large, The Employers Who Hire People, Things Like That. But Ultimately I Think The Customers Are The Parents. Not Even The Students But The Parents. The Problem That We Have In This Country Is That The Customers Went Away. The Customers Stopped Paying Attention To Their Schools, For The Most Part.

Country

School

Thinking

Good Pr Educates People; That's All It Is. You Can't Con People In This Business. The Products Speak For Themselves.

People

Speak

Educate

If You're Afraid Of Failing You Won't Get Very Far

Inspirational

Motivational

Failing

Listen To Me. We're Here To Make A Dent In The Universe. Otherwise Why Even Be Here?

Journey

Listening

Acting

Because Believing That The Dots Will Connect Down The Road Will Give You The Confidence To Follow Your Heart Even When It Leads You Off The Well Worn Path.

Believe

Heart

Giving

You're Missing It. This Is Not A One-man Show. What's Reinvigorating This Company Is Two Things: One, There's A Lot Of Really Talented People In This Company Who Listened To The World Tell Them They Were Losers For A Couple Of Years, And Some Of Them Were On The Verge Of Starting To Believe It Themselves. But They're Not Losers. What They Didn't Have Was A Good Set Of Coaches, A Good Plan. A Good Senior Management Team. But They Have That Now.

Senior

Business

Couple

The Seven-inch Tablets Are Tweeners: Too Big To Compete With A Smartphone, And Too Small To Compete With An Ipad.

Smartphones

Ipads

Tablets

I Hate The Way People Use Slide Presentations Instead Of Thinking. People Would Confront A Problem By Creating A Presentation. I Wanted Them To Engage, To Hash Things Out At The Table, Rather Than Show A Bunch Of Slides. People Who Know What They're Talking About Don't Need Powerpoint.

Inspirational

Hate

Thinking

You've Got To Start With The Customer Experience And Work Backwards To The Technology. You Can't Start With The Technology And Try To Figure Out Where You're Going To Sell It.

Technology

Trying

Figures

I Got Very Interested In People Who Had Discovered Something More Significant Than ... Intellectual, Abstract Understanding.

People

Understanding

Intellectual

You Can Tell A Lot About A Person By Who His Or Her Heroes Are.

Hero

Rainy Day

Forget Everything

Death Is Very Likely The Single Best Invention Of Life.

Change

Graduation

Death

Digital Hub (center Of Our Universe) Is Moving From Pc To Cloud - Pc Now Just Another Client Alongside Iphone, Ipad, Ipod Touch, ... - Apple Is In Danger Of Hanging On To Old Paradigm Too Long (innovator's Dilemma) - Google And Microsoft Are Further Along On The Technology, But Haven't Quite Figured It Out Yet - Tie All Of Our Products Together, So We Further Lock Customers Into Our Ecosystem

Moving

Technology

Clouds

I've Always Wanted To Own And Control The Primary Technology In Everything We Do.

Life

Technology

Wanted

My Model For Business Is The Beatles. They Were Four Guys Who Kept Each Other Kind Of Negative Tendencies In Check. They Balanced Each Other And The Total Was Greater Than The Sum Of The Parts. That's How I See Business: Great Things In Business Are Never Done By One Person, They're Done By A Team Of People.

Teamwork

People

Guy

The People Who Built Silicon Valley Were Engineers. They Learned Business, They Learned A Lot Of Different Things, But They Had A Real Belief That Humans, If They Worked Hard With Other Creative, Smart People, Could Solve Most Of Humankind's Problems. I Believe That Very Much.

Real

Smart

Believe

How Can You Get Fired From The Company You Started?

Company

We Limit How Much Technology Our Kids Use At Home.

Home

Kids

Technology

I'm Very Excited About Having The Internet In My Den.

Internet

Excited

Dens

You Know We're Constantly Taking. We Don't Make Most Of The Food We Eat, We Don't Grow It, Anyway. We Wear Clothes Other People Make, We Speak A Language Other People Developed, We Use A Mathematics Other People Evolved And Spent Their Lives Building. I Mean We're Constantly Taking Things. It's A Wonderful Ecstatic Feeling To Create Something And Put It Into The Pool Of Human Experience And Knowledge.

Knowledge

Mean

Science

There's A Lot Of Symbolism To Your Return. Is That Going To Be Enough To Reinvigorate The Company With A Sense Of Magic?

Business

Symbolism

Magic

I Don't Need A Hard Disk In My Computer If I Can Get To The Server Faster... Carrying Around These Non-connected Computers Is Byzantine By Comparison.

Needs

Byzantine

Computer

Most People Have No Concept Of How An Automatic Transmission Works, Yet They Know How To Drive A Car. You Don't Have To Study Physics To Understand The Laws Of Motion To Drive A Car. You Don't Have To Understand Any Of This Stuff To Use Macintosh.

Law

People

Car

I Feel Like Somebody Just Punched Me In The Stomach And Knocked All My Wind Out. I'm Only 30 Years Old And I Want To Have A Chance To Continue Creating Things. I Know I've Got At Least One More Great Computer In Me. And Apple Is Not Going To Give Me A Chance To Do That.

Life

Creating Things

Years

Whatever You Do, You Must Never Let The Voice In Your Head Control The Brain In Your Heart.

Heart

Voice

Brain

The Lunatics Have Taken Over The Asylum And We Can Do Anything We Want.

Taken

Want

Asylums

You Have To Have A Lot Of Passion For What You Do... Because If You Don't, Any Rational Person Would Give Up.

Giving Up

Passion

Rational

Design Is Not Just What It Looks Like And Feels Like. Design Is How It Works.

Inspiring

Business

Work

All The Work I've Done In My Life Will Be Obsolete By The Time I'm Fifty.

Done

Fifty

Obsolete

When We Started Off We Didn't Know How To Spell Software.

Software

Know How

Knows

I Think This Is The Start Of Something Really Big. Sometimes That First Step Is The Hardest One, And We've Just Taken It.

Taken

Thinking

Firsts

If You Keep Your Eye On The Profit, You’re Going To Skimp On The Product. But If You Focus On Making Really Great Products, Then The Profits Will Follow.

Inspirational

Business

Eye

It's Not A Faith In Technology. It's Faith In People.

Inspirational

Technology

People

Simplicity Is The Ultimate Sophistication. It Takes A Lot Of Hard Work To Make Something Simple, To Truly Understand The Underlying Challenges And Come Up With Elegant Solutions. [...] It's Not Just Minimalism Or The Absence Of Clutter. It Involves Digging Through The Depth Of Complexity. To Be Truly Simple, You Have To Go Really Deep. [...] You Have To Deeply Understand The Essence Of A Product In Order To Be Able To Get Rid Of The Parts That Are Not Essential.

Hard Work

Simple

Order

So When These People Sell Out, Even Though They Get Fabulously Rich, They're Gypping Themselves Out Of One Of The Potentially Most Rewarding Experiences Of Their Unfolding Lives. Without It, They May Never Know Their Values Or How To Keep Their Newfound Wealth In Perspective.

Business

People

Perspective

Companies, As They Grow To Become Multi-billion-dollar Entities, Somehow Lose Their Vision. They Insert Lots Of Layers Of Middle Management Between The People Running The Company And The People Doing The Work. They No Longer Have An Inherent Feel Or A Passion About The Products. The Creative People, Who Are The Ones Who Care Passionately, Have To Persuade Five Layers Of Management To Do What They Know Is The Right Thing To Do.

Running

Business

Passion

Sometimes When You Innovate, You Make Mistakes. It Is Best To Admit Them Quickly, And Get On With Improving Your Other Innovations.

Inspirational

Wisdom

Business

Many Companies Forget What It Means To Make Great Products. After Initial Success, Sales And Marketing People Take Over And The Product People Eventually Make Their Way Out.

Mean

People

Marketing

Let's Go Invent Tomorrow Instead Of Worrying About What Happened Yesterday.

Inspirational

Yesterday

Worry

The Difference Between The Best Worker On Computer Hardware And The Average May Be 2 To 1, If You're Lucky. With Automobiles, Maybe 2 To 1. But In Software, It's At Least 25 To 1. The Difference Between The Average Programmer And A Great One Is At Least That. The Secret Of My Success Is That We Have Gone To Exceptional Lengths To Hire The Best People In The World. And When You're In A Field Where The Dynamic Range Is 25 To 1, Boy, Does It Pay Off.

Boys

Differences

Average

By Honoring The Lives Of Those We Admire, We Make Our Own Values Known.

Admire

Known

Values

What Had Been The Focus Of My Entire Adult Life Was Gone, And It Was Devastating. I Didn't Really Know What To Do For A Few Months. I Felt That I Had Let The Previous Generation Of Entrepreneurs Down. I Was A Very Public Failure.

Focus

Entrepreneur

Adults

I Hate It When People Call Themselves 'entrepreneurs' When What They're Really Trying To Do Is Launch A Startup And Then Sell Of Go Public, So They Can Cash In And Move On. They're Unwilling To Do The Work It Takes To Build A Real Company, Which Is The Hardest Work In Business.

Hate

Real

Moving

School Was Pretty Hard For Me At The Beginning.

School

Hard

We Hire People Who Want To Make The Best Things In The World.

Life Lesson

People

World

Our Approach Is To Think Of Companies Not As Businesses But As Collections Of People. We [apple]want To Qualitatively Change The Way People Work. We Don't Just Want To Help Them Do Word Processing Faster Or Add Numbers Faster. We Want To Change The Way They Can Communicate With One Another. We're Seeing Less Paper Flying Around And More Quality Of Communication.

Communication

Thinking

Apples

There's An Old Wayne Gretzky Quote That I Love. 'i Skate To Where The Puck Is Going To Be, Not Where It Has Been.' And We've Always Tried To Do That At Apple. Since The Very, Very Beginning. And We Always Will.

Apples

Puck

Wayne

The Macintosh Was Supposed To Be The Computer For People That Just Wanted To Use A Computer Without Having To Learn How To Use One.

People

Use

Computer

We Have Always Been Shameless About Stealing Great Ideas.

Ideas

Best Job

Small Jobs

Music Companies Are Not Technology Companies Any More Than Technology Companies Are Music Companies. They're Really Different From Each Other.

Technology

Different

Company

The System Is That There Is No System. That Doesn't Mean We Don't Have Process. Apple Is A Very Disciplined Company, And We Have Great Processes. But That's Not What It's About. Process Makes You More Efficient ... But Innovation Comes From People Meeting Up In The Hallways Or Calling Each Other At 10:30 At Night With A New Idea, Or Because They Realized Something That Shoots Holes In How We've Been Thinking About A Problem. It's Ad Hoc Meetings Of Six People Called By Someone Who Thinks He Has Figured Out The Coolest New Thing Ever And Who Wants To Know What Other People Think Of His Idea.

Mean

Night

Thinking

I Don't Really Care About Being Right, I Just Care About Success.

Care

About Success

Being Wrong

To Go Forward You Have To Leave Something Behind

Behinds

I Admire Mark Zuckerberg... For Not Selling Out, For Wanting To Make A Company. I Admire That A Lot.

Zuckerberg

Selling

Mark

I Think It's Brought The World A Lot Closer Together, And Will Continue To Do That. There Are Downsides To Everything; There Are Unintended Consequences To Everything. The Most Corrosive Piece Of Technology That I've Ever Seen Is Called Television - But Then, Again, Television, At Its Best, Is Magnificent.

Technology

Thinking

Together

I'm One Of Those People That Think Thomas Edison And The Light Bulb Changed The World More Than Karl Marx Ever Did.

Change

Science

Thinking

My Job Is Not To Be Easy On People. My Job Is To Take These Great People We Have And To Push Them And Make Them Even Better.

Motivational

Leadership

Jobs

You've Got To Have A Problem That You Want To Solve; A Wrong That You Want To Right.

Inspirational

Leadership

Want

It's Not The Consumers' Job To Figure Out What They Want

Jobs

Want

Figures

That's My Job - To Make Sure Everything Is Great.

I'm Not Worried About The Country's Long-term Future. This Country Is Insanely Great. What I'm Worried About Is That We Don't Talk Enough About Solutions.

Country

Long

Enough

Bottom Line Is, I Didn't Return To Apple To Make A Fortune. I've Been Very Lucky In My Life And Already Have One. When I Was 25, My Net Worth Was $100 Million Or So. I Decided Then That I Wasn't Going To Let It Ruin My Life. There's No Way You Could Ever Spend It All, And I Don't View Wealth As Something That Validates My Intelligence.

Inspirational

Money

Views

Understanding Quotes: Their Essence and Application

Quotes, or quotations, are powerful tools in communication, encapsulating ideas, emotions, and wisdom in concise expressions. They serve various purposes across different contexts, from academic writing to everyday conversation.

1. Defining Quotes

A quote is a repetition of someone else's statement or thoughts. It can be a direct replication of words spoken or written by another individual, often used to support arguments, provide evidence, or convey profound insights.

2. The Importance of Quotes

2.1. Enhancing Credibility

Incorporating quotes from authoritative sources can bolster the credibility of your work. By referencing experts or primary sources, you demonstrate thorough research and a solid foundation for your arguments.

2.2. Providing Evidence

Quotes serve as concrete evidence to support claims. In academic and professional writing, they validate points made, offering readers a basis to trust the information presented.

2.3. Conveying Emotions and Perspectives

Quotes can encapsulate emotions and perspectives succinctly. They allow writers to express complex feelings or viewpoints through the words of others, often more eloquently than paraphrasing.

3. Types of Quotes

3.1. Direct Quotes

Direct quotes involve copying the exact words from a source, enclosed in quotation marks. They are used when the original wording is significant or particularly well-expressed.

3.2. Indirect Quotes (Paraphrasing)

Indirect quotes restate the original message in your own words. While not enclosed in quotation marks, they still require proper attribution to the original source.

3.3. Block Quotes

Block quotes are lengthy direct quotations, formatted as a separate block of text. They are typically used for quotes exceeding a certain length, varying by citation style. For instance, in APA style, quotes longer than 40 words are formatted as block quotes.

4. Proper Usage of Quotes

4.1. Contextual Relevance

Ensure that the quote you choose is relevant to the topic and adds value to your content. Avoid inserting quotes solely for decorative purposes.

4.2. Integration into Your Writing

Seamlessly integrate quotes into your writing. Introduce them appropriately and follow up with analysis or commentary to connect them to your main points.

4.3. Attribution and Citation

Always attribute quotes to their original authors and provide proper citations according to the required style guide (APA, MLA, Chicago, etc.).

5. Common Mistakes to Avoid

5.1. Overusing Quotes

Relying too heavily on quotes can overshadow your voice. Use them sparingly to support your arguments, not replace them.

5.2. Lack of Analysis

Presenting a quote without analysis or explanation can leave readers questioning its relevance. Always follow up with your interpretation or discussion.

5.3. Misquoting or Taking Out of Context

Ensure that quotes are accurate and not taken out of context, as this can mislead readers and undermine your credibility.

6. Quotes in Different Contexts

6.1. Academic Writing

In academic writing, quotes are used to support arguments, provide evidence, and engage with existing literature. Proper citation is crucial to avoid plagiarism.

6.2. Journalism

Journalists use quotes to provide firsthand accounts, add authenticity, and present multiple perspectives within a story.

6.3. Literature and Creative Writing

In literature, quotes can be used to convey character voices, themes, and stylistic elements. They enrich narratives and provide depth to storytelling.

7. Punctuation and Formatting

Understanding the correct punctuation and formatting of quotes is essential:

Quotation Marks: Always enclose direct quotes within quotation marks.

Punctuation Placement: In American English, periods and commas are placed inside quotation marks, while colons and semicolons are placed outside.

Block Quotes: For longer quotes, format them as block quotes without quotation marks, and indent the entire block.

8. Ethical Considerations

Ethical use of quotes involves accurate representation, proper attribution, and respect for intellectual property. Misuse can lead to plagiarism, which carries serious academic and professional consequences.

9. Tools for Managing Quotes

Utilize tools like citation generators and plagiarism checkers to manage quotes effectively. These tools help ensure proper formatting and originality in your writing.

Conclusion

Quotes are invaluable in enriching content, providing evidence, and conveying complex ideas succinctly. When used appropriately, they enhance the quality and credibility of your writing. Always ensure relevance, proper integration, and ethical usage to maximize their impact.

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