Background Image
The Thing That Drives Me And My Colleagues At Both Apple And Pixar Is That You See Something Very Compelling To You, And You Don't Quite Know How To Get To It, But You Know, Sometimes Intuitively, It's Within Your Grasp. And It's Worth Putting In Years Of Your Life To Make It Come Into Existence.
-Steve Jobs
Please Wait....
Translating....

The Thing That Drives

Steve Jobs
The Thing That Drives Me And My Colleagues At Both Apple And Pixar Is That You See Something Very Compelling To You, And You Don't Quite Know How To Get To It, But You Know, Sometimes Intuitively, It's Within Your Grasp. And It's Worth Putting In Years Of Your Life To Make It Come Into Existence.
Views: 3
Topic
Life
Years
Apples
More From Steve Jobs
It Wasn't That Microsoft Was So Brilliant Or Clever In Copying The Mac, It's That The Mac Was A Sitting Duck For 10 Years. That's Apple's Problem: Their Differentiation Evaporated.
Clever
Years
Ducks
Everything Is Important- That Success Is In The Details.
Important
Details
The Minute I Dropped Out I Could Stop Taking The Required Classes That Didn't Interest Me, And Begin Dropping In On The Ones That Looked Interesting.
Class
Interesting
Dropping Out
The Lunatics Have Taken Over The Asylum And We Can Do Anything We Want.
Taken
Want
Asylums
Good Pr Educates People; That's All It Is. You Can't Con People In This Business. The Products Speak For Themselves.
People
Speak
Educate
I'm As Proud Of Many Of The Things We Haven't Done As The Things We Have Done. Innovation Is Saying No To A Thousand Things.
Inspirational
Inspiring
Best Job
Here's To The Crazy Ones, The Misfits, The Rebels, The Troublemakers, The Round Pegs In The Square Holes... The Ones Who See Things Differently - They're Not Fond Of Rules... You Can Quote Them, Disagree With Them, Glorify Or Vilify Them, But The Only Thing You Can't Do Is Ignore Them Because They Change Things... They Push The Human Race Forward, And While Some May See Them As The Crazy Ones, We See Genius, Because The Ones Who Are Crazy Enough To Think That They Can Change The World, Are The Ones Who Do.
Inspirational
Motivational
Change
The Most Powerful Person In The World Is The Story Teller. The Storyteller Sets The Vision, Values And Agenda Of An Entire Generation That Is To Come.
Powerful
Vision
World
A Lot Of People Think Big Business In America Is A Bad Thing. I Think It's A Really Good Thing. Most People In Business Are Ethical, Hard-working, Good People. And It's A Meritocracy.
Business
Hard Work
Thinking
Guess Who Surprised Themselves And Changed Their Minds.
Mind
Samsung
Changed
Design Is The Fundamental Soul Of A Man-made Creation That Ends Up Expressing Itself In Successive Outer Layers Of The Product Or Service. The Imac Is Not Just The Color Or Translucence Or The Shape Of The Shell. The Essence Of The Imac Is To Be The Finest Possible Consumer Computer In Which Each Element Plays Together.
Creativity
Men
Color
You've Got To Find What You Love.
Stanford University
Work You Love
Best Job
When You're In A Start-up, The First Ten People Will Determine Whether The Company Succeeds Or Not. Each Is 10 Percent Of The Company. So Why Wouldn't You Take As Much Time As Necessary To Find All The A Players? If Three Were Not So Great, Why Would You Want A Company Where 30 Percent Of Your People Are Not So Great? A Small Company Depends On Great People Much More Than A Big Company Does.
Player
People
Doe
Everybody In This Country Should Learn How To Program A Computer, Because It Teaches You How To Think.
Country
Thinking
Computer
It's Not The Consumers' Job To Figure Out What They Want
Jobs
Want
Figures
My Opinion Is That The Only Two Computer Companies That Are Software-driven Are Apple And Next, And I Wonder About Apple.
Two
Apples
Next
Pixar Is Seen By A Lot Of Folks As An Overnight Success, But If You Really Look Closely, Most Overnight Successes Took A Long Time.
Business
Long
Looks
Innovation Distinguishes Between A Leader And A Follower.
Inspirational
Life
Motivational
[my Teacher] Basically Bribed Me Back Into Learning With Candy And Money And What Was Really Remarkable Was Before Very Long I Had Such A Respect For Her That It Sort Of Re-ignited My Desire To Learn.
Teacher
Long
Desire
The Good Music Companies Do An Amazing Thing. They Have People Who Can Pick The Person That's Gonna Be Successful Out Of 5,000 Candidates. And There's Not Enough Information To Do That - It's An Intuitive Process.
Successful
People
Information
I Was Lucky - I Found What I Love To Do Early In Life.
Lucky
Found
We've Gone Through The Operating System And Looked At Everything And Asked How Can We Simplify This And Make It More Powerful At The Same Time.
Powerful
Gone
Operating Systems
I Dropped Out Of Reed College [portland, Oregon] After The First Six Months, But Then Stayed Around As A Drop-in For Another 18 Months Or So Before I Really Quit. So Why Did I Drop Out?
College
Portland Oregon
Six Months
It [what You Choose To Do] Has Got To Be Something That You're Passionate About Because Otherwise You Won't Have The Perseverance To See It Through.
Leadership
Perseverance
Passionate
Apple Has Some Tremendous Assets, But I Believe Without Some Attention, The Company Could, Could, Could - I'm Searching For The Right Word - Could, Could Die.
Life
Believe
Apples
To Follow The Path That Others Have Laid Before You Is A Reasonable Course Of Action; Therefore All Progress Is Made By Unreasonable Men.
Men
Progress
Path
The Minute That You Understand That You Can Poke Life And Actually Something Will Pop Out The Other Side, That You Can Change It, You Can Mold It. That's Maybe The Most Important Thing. It's To Shake Off This Erroneous Notion That Life Is There And You're Just Gonna Live In It, Versus Embrace It, Change It, Improve It, Make Your Mark Upon It. I Think That's Very Important And However You Learn That, Once You Learn It, You'll Want To Change Life And Make It Better, Cause It's Kind Of Messed Up, In A Lot Of Ways. Once You Learn That, You'll Never Be The Same Again.
Life Changing
Thinking
Important
You've Got To Start With The Customer Experience And Work Backwards To The Technology. You Can't Start With The Technology And Try To Figure Out Where You're Going To Sell It.
Technology
Trying
Figures
Of Course, We Can Not Connect Imprint Future, You Can Just Hook Them To Look Back. So Rest Assured That The Dots, The Events In Your Life In One Way Or Another Will Affect Your Future. You Have To Have Faith In Something - The Courage, Destiny, Life, Destiny Or Whatever - Thinking That Has Made The Difference In My Life
Destiny
Thinking
Differences
I'll Always Stay Connected With Apple. I Hope That Throughout My Life I'll Sort Of Have The Thread Of My Life And The Thread Of Apple Weave In And Out Of Each Other, Like A Tapestry. There May Be A Few Years When I'm Not There, But I'll Always Come Back.
Years
Best Job
Apples
I Have Always Said If There Ever Came A Day When I Could No Longer Meet My Duties And Expectations As Apple's Ceo, I Would Be The First To Let You Know. Unfortunately, That Day Has Come.
Apples
Expectations
Firsts
All The Work I've Done In My Life Will Be Obsolete By The Time I'm Fifty.
Done
Fifty
Obsolete
No One Wants To Die. Even People Who Want To Go To Heaven Don't Want To Die To Get There. And Yet Death Is The Destination We All Share. No One Has Ever Escaped It. And That Is As It Should Be, Because Death Is Very Likely The Single Best Invention Of Life. It Is Life's Change Agent. It Clears Out The Old To Make Way For The New.
Inspirational
Death
Stanford University
Japan's Very Interesting. Some People Think It Copies Things. I Don't Think That Anymore. I Think What They Do Is Reinvent Things. They Will Get Something That's Already Been Invented And Study It Until They Thoroughly Understand It. In Some Cases, They Understand It Better Than The Original Inventor.
Thinking
Japan
People
‎experts Are Clueless.
Clueless
Experts
The System Is That There Is No System. That Doesn't Mean We Don't Have Process. Apple Is A Very Disciplined Company, And We Have Great Processes. But That's Not What It's About. Process Makes You More Efficient ... But Innovation Comes From People Meeting Up In The Hallways Or Calling Each Other At 10:30 At Night With A New Idea, Or Because They Realized Something That Shoots Holes In How We've Been Thinking About A Problem. It's Ad Hoc Meetings Of Six People Called By Someone Who Thinks He Has Figured Out The Coolest New Thing Ever And Who Wants To Know What Other People Think Of His Idea.
Mean
Night
Thinking
So [polaroid's Dr. Edwin] Land, At 75, Went Off To Spend The Remainder Of His Life Doing Pure Science, Trying To Crack The Code Of Color Vision. The Man Is A National Treasure. I Don't Understand Why People Like That Can't Be Held Up As Models: This Is The Most Incredible Thing To Be - Not An Astronaut, Not A Football Player - But This.
Football
Player
Men
I Don't Really Care About Being Right, I Just Care About Success.
Care
About Success
Being Wrong
Ultimately, It Comes Down To Taste. It Comes Down To Trying To Expose Yourself To The Best Things That Humans Have Done And Then Try To Bring Those Things Into What You're Doing. Picasso Had A Saying: Good Artists Copy, Great Artists Steal. And We Have Always Been Shameless About Stealing Great Ideas, And I Think Part Of What Made The Macintosh Great Was That The People Working On It Were Musicians And Poets And Artists And Zoologists And Historians Who Also Happened To Be The Best Computer Scientists In The World.
Inspiring
Memorable
Thinking
Great Things In Business Are Never Done By One Person, They're Done By A Team Of People.
Teamwork
Business
People
It's Very Simple: The More Successful You Are, The More You'll Earn. But If You're Not Successful, You Will Not Earn A Dime.
Successful
Simple
Dimes
First Was The Mouse. The Second Was The Click Wheel. And Now, We're Going To Bring Multi-touch To The Market. And Each Of These Revolutionary Interfaces Has Made Possible A Revolutionary Product - The Mac, The Ipod And Now The Iphone.
Iphone
Ipods
Firsts
The Manual For Wordstar, The Most Popular Word-processing Program, Is 400 Pages Thick. To Write A Novel, You Have To Read A Novel - One That Reads Like A Mystery To Most People. They're Not Going To Learn Slash Q-z Any More Than They're Going To Learn Morse Code. That Is What Macintosh Is All About.
Writing
People
Pages
Do Not Try To Do Everything. Do One Thing Well.
Trying
Wells
One Thing
You‘ve Got To Start With The Customer Experience And Work Back Toward The Technology - Not The Other Way Around.
Inspirational
Technology
Way
It's Technology Married With Liberal Arts, Married With The Humanities, That Yields Us The Results That Make Our Heart Sing.
Education
Art
Technology
We Believe People With Passion Can Change The World For The Better. That's What We Believe. And We Believe That Those People Who Are Crazy Enough To Think They Can Change The World Are The Ones That Actually Do.
Crazy
Believe
Passion
Woz And I Started Apple In My Parents' Garage When I Was 20. We Worked Hard, And In 10 Years Apple Had Grown From Just The Two Of Us In A Garage Into A $2 Billion Company With Over 4,000 Employees.
Years
Two
Apples
What A Computer Is To Me Is The Most Remarkable Tool That We Have Ever Come Up With. It's The Equivalent Of A Bicycle For Our Minds.
Inspirational
Memorable
Technology
Breakthrough Is How To Distinguish A Leader And Who Followed
Leader
Breakthrough
If I Knew In 1986 How Much It Was Going To Cost To Keep Pixar Going, I Doubt If I Would Have Bought The Company.
Best Job
Doubt
Cost
We Think The Mac Will Sell Zillions, But We Didn't Build The Mac For Anybody Else. We Built It For Ourselves. We Were The Group Of People Who Were Going To Judge Whether It Was Great Or Not. We Weren't Going To Go Out And Do Market Research. We Just Wanted To Build The Best Thing We Could Build.
Thinking
Best Job
People
We're Not Going To Be The First To This Party, But We're Going To Be The Best.
Inspirational
Party
Firsts
Innovation Is Saying 'no' To 1,000 Things.
Innovation
Saying No
I Told [bill Gates] I Believed Every Word Of What I Said But That I Should Never Have Said It In Public. I Wish Him The Best, I Really Do. I Just Think He And Microsoft Are A Bit Narrow. He'd Be A Broader Guy If He Had Dropped Acid Once Or Gone Off To An Ashram When He Was Younger.
Inspiring
Thinking
Best Job
You Have To Trust In Something--your Gut, Destiny, Life, Karma, Whatever.
Success
Trust
Karma
Listen To Me. We're Here To Make A Dent In The Universe. Otherwise Why Even Be Here?
Journey
Listening
Acting
I've Read Something That Bill Gates Said About Six Months Ago. He Said, ‘i Worked Really, Really Hard In My 20s.’ And I Know What He Means, Because I Worked Really, Really Hard In My 20s Too. Literally, You Know, 7 Days A Week, A Lot Of Hours Every Day. And It Actually Is A Wonderful Thing To Do, Because You Can Get A Lot Done. But You Can't Do It Forever, And You Don't Want To Do It Forever, And You Have To Come Up With Ways Of Figuring Out What The Most Important Things Are And Working With Other People Even More.
Mean
People
Forever
I Think Pixar Has The Opportunity To Be The Next Disney - Not Replace Disney - But Be The Next Disney.
Opportunity
Thinking
Next
There Are Sneakers That Cost More Than An Ipod.
Sneakers
Ipods
Cost
Focusing Is About Saying No.
Inspirational
Swimming
Power
Overnight Success Stories Take A Long Time.
Success
Long
Stories
Death Is Very Likely The Single Best Invention Of Life.
Change
Graduation
Death
When You’re In A Startup, The First Ten People Will Determine Whether The Company Succeeds Or Not.
People
Firsts
Succeed
After All The Statistics And Calculations Are Formulated, The One Element That Breathes Life Into Marketing Is Good Design.
Design
Marketing
Elements
I Think The Artistry Is In Having An Insight Into What One Sees Around Them. Generally Putting Things Together In A Way No One Else Has Before And Finding A Way To Express That To Other People Who Don't Have That Insight.
Inspiring
Thinking
People
It's Understandable That The Music Companies That Are Comprised Of People That Are Successful By Making Good Creative Decisions - They Have To Decide Which Out Of Fifty Artists Is The Next Hot One, With No Data To Go From. It's An Intuitive Process, And That's What They Do Well When They're Successful. They Don't Understand Technology.
Successful
Artist
Technology
If I Were Running Apple, I Would Milk The Macintosh For All It's Worth - And Get Busy On The Next Great Thing. The Pc Wars Are Over. Done. Microsoft Won A Long Time Ago.
Life
Running
War
Innovation Has Nothing To Do With How Many R&d Dollars You Have. When Apple Came Up With The Mac, Ibm Was Spending At Least 100 Times More On R&d. It's Not About Money. It's About The People You Have, How You're Led, And How Much You Get It.
Inspirational
Time
Money
Whatever You Do, You Must Never Let The Voice In Your Head Control The Brain In Your Heart.
Heart
Voice
Brain
We Hire People Who Want To Make The Best Things In The World.
Life Lesson
People
World
To Go Forward You Have To Leave Something Behind
Behinds
The Japanese Have Hit The Shores Like Dead Fish. They're Just Like Dead Fish Washing Up On The Shores.
Fishes
Shore
Washing
If You Haven't Found It Yet, Keep Looking.
Motivational
Inspirational Life
Hard Work
It Gave A Tremendous Level Of Self-confidence, That Through Exploration And Learning One Could Understand Seemingly Very Complex Things In One's Environment.
Self Confidence
Levels
Environment
As Regis Mckenna Once Said, The Best Marketing Is Education
Marketing
Said
Part Of What Made The Macintosh Great Was That The People Working On It Were Musicians And Poets And Artists And Zoologists And Historians Who Also Happened To Be The Best Computer Scientists In The World.
Philosophical
Artist
Best Job
When The Sales Guys Run The Company, The Product Guys Do Not Matter So Much, And A Lot Of Them Just Turn Off.
Running
Guy
Matter
Pixar Is The Most Technically Advanced Creative Company; Apple Is The Most Creatively Advanced Technical Company.
Technology
Apples
Creative
Computers Themselves, And Software Yet To Be Developed, Will Revolutionize The Way We Learn.
Way
Computer
Software
Pursue Your Dreams And See The Opportunities In Life's Setbacks.
Dream
Opportunity
Pursue
When We Started Off We Didn't Know How To Spell Software.
Software
Know How
Knows
Why Would I Ever Want To Run Disney? Wouldn't It Make More Sense Just To Sell Them Pixar And Retire?
Running
Want
Pixar
The Most Important Thing Is A Person. A Person Who Incites Your Curiosity And Feeds Your Curiosity; And Machines Cannot Do That In The Same Way That People Can.
People
Curiosity
Important
Innovation Means Saying 'no' To A Thousand Things.
Mean
Innovation
Saying No
The Most Important Decisions You Make Are Not The Things You Do, But The Things You Decide Not To Do.
Motivational
Decisions You Make
Important
If You Define The Problem Correctly, You Almost Have The Solution.
Problem
Ifs
Solutions
Innovation Is Usually The Result Of Connections Of Past Experiences. But If You Have The Same Experiences As Everyone Else, You Are Unlikely To Look In A Different Direction.
Past
Innovation
Experience
You Can't Win On Innovation Unless You Have A Way To Communicate It To Customers.
Winning
Innovation
Way
It's Rare That You See An Artist In His 30s Or 40s Able To Really Contribute Something Amazing. Of Course, There Are Some People Who Are Innately Curious, Forever Little Kids In Their Awe Of Life, But They're Rare.
Kids
Artist
People
Creativity Is Just Connecting Things. When You Ask Creative People How They Did Something, They Feel A Little Guilty Because They Didn't Really Do It, They Just Saw Something. It Seemed Obvious To Them After A While. That's Because They Were Able To Connect Experiences They've Had And Synthesize New Things.
Inspirational
Creativity
Artist
You Have To Be Burning With "an Idea, Or A Problem, Or A Wrong That You Want To Right." If You're Not Passionate Enough From The Start, You'll Never Stick It Out.
Motivational
Leadership
Passion
Be A Yardstick Of Quality. Some People Aren't Used To An Environment Where Excellence Is Expected.
Inspirational
Motivational
Leadership
There Are Downsides To Everything; There Are Unintended Consequences To Everything.
Unintended Consequences
Consequence
Who Wants A Stylus. You Have To Get Em And Put Em Away, And You Lose Em. Yuck. Nobody Wants A Stylus.
Yuck
Ems
Want
I Don't Think I've Ever Worked So Hard On Something, But Working On Macintosh Was The Neatest Experience Of My Life. Almost Everyone Who Worked On It Will Say That. None Of Us Wanted To Release It At The End. It Was As Though We Knew That Once It Was Out Of Our Hands, It Wouldn't Be Ours Anymore.
Thinking
Hands
Release
Don't Just Live A Life; Build One.
Just Live
The Problem Is I'm Older Now, I'm 40 Years Old, And This Stuff Doesn't Change The World. It Really Doesn't.
Technology
Years
World
When Companies Get Bigger They Try To Replicate Their Success. But They Assume Their Magic Came From Process. They Try To Use Processes To Substitute Content.
Magic
Trying
Use
Being The Richest Man In The Cemetery Doesn't Matter To Me ... Going To Bed At Night Saying We've Done Something Wonderful... That's What Matters To Me.
Inspirational
Attitude
Yoga
Ad Campaigns Are Necessary For Competition. But Good Pr Educates People; That's All It Is.
People
Competition
Campaigns
The Design Of The Mac Wasn't What It Looked Like, Although That Was Part Of It. Primarily, It Was How It Worked. To Design Something Really Well, You Have To Get It. You Have To Really Grok What It's All About. It Takes A Passionate Commitment To Really Thoroughly Understand Something, Chew It Up, Not Just Quickly Swallow It.
Commitment
Design
Passionate
To Do Anything Of Magnitude Takes At Least Five Years, More Likely Seven Or Eight. Rightfully Or Wrongfully, That's How I Think.
Thinking
Eight
Years
I Met Woz When I Was 13, At A Friend's Garage. He Was About 18. He Was, Like, The First Person I Met Who Knew More Electronics Than I Did At That Point. We Became Good Friends, Because We Shared An Interest In Computer And We Had A Sense Of Humor. We Pulled All Kinds Of Pranks Together.
Best Friend
Good Friend
Together
A Brand Is Simply Trust.
Brands
There Will Always Be Music On The Internet That People Can Steal. What's New Is Not Theft. What's New Is A Distribution Channel For Stolen Property Called The Internet. So There Will Always Be Illegal Music On The Internet.
People
Internet
Stealing
It's More Fun To Be A Pirate Than To Join The Navy.
Memorable
Best Job
Pirate
The Were Good Times, There Were Hard Times, But There Were Never Bad Times
Hard Times
Good Times
Bad Times
When You're A Carpenter Making A Beautiful Chest Of Drawers, You're Not Going To Use A Piece Of Plywood On The Back, Even Though It Faces The Wall And Nobody Will Ever See It. You'll Know It's There, So You're Going To Use A Beautiful Piece Of Wood On The Back.
Beautiful
Wall
Best Job
What This Means Is That People Are Seeing A Stable Business, Which Is Good, And A Business That Is In Control, Which Is Also Good.
Mean
People
Seeing
Focus Does Not Mean Saying Yes, It Means Saying No.
Mean
Focus
Saying Yes
Every Once In A While A Revolutionary Product Comes Along That Changes Everything. It's Very Fortunate If You Can Work On Just One Of These In Your Career. ... Apple's Been Very Fortunate In That It's Introduced A Few Of These.
Inspirational
Careers
Apples
The Journey Is The Reward
Inspirational
Life
Inspiring
What We Want To Do Is Make A Leapfrog Product That Is Way Smarter Than Any Mobile Device Has Ever Been, And Super-easy To Use. This Is What Iphone Is. Ok? So, We're Going To Reinvent The Phone.
Iphone
Phones
Use
By Honoring The Lives Of Those We Admire, We Make Our Own Values Known.
Admire
Known
Values
Customers Always Want Something New
Want Something
Want
Something New
Innovation Distinguishes A Leader From A Follower.
Leader
Innovation
Followers
Everything Around You That You Call Life Was Made Up By People That Were No Smarter Than You And You Can Change It, You Can Influence It, You Can Build Your Own Things That Other People Can Use.
Leadership
Best Job
People
The Customer Is The Final Inspector.
Service Culture
Finals
Customers
I Think Pcs Are Going To Be Like Trucks. Less People Will Need Them. And This Is Going To Make Some People Uneasy.
Thinking
People
Needs
Design Isn't Just How It Looks. It's How It Works.
Design
Looks
We've Demonstrated A Strong Track Record Of Being Very Disciplined With The Use Of Our Cash. We Don't Let It Burn A Hole In Our Pocket, We Don't Allow It To Motivate Us To Do Stupid Acquisitions. And So I Think That We'd Like To Continue To Keep Our Powder Dry, Because We Do Feel That There Are One Or More Strategic Opportunities In The Future.
Strong
Stupid
Opportunity
The Engineering Is Long Gone In Most Pc Companies. In The Consumer Electronics Companies, They Don't Understand The Software Parts Of It. And So You Really Can't Make The Products That You Can Make At Apple Anywhere Else Right Now. Apple's The Only Company That Has Everything Under One Roof.
Engineering
Apples
Long
There’s A Temptation In Our Networked Age To Think That Ideas Can Be Developed By Email And Ichat. That’s Crazy. Creativity Comes From Spontaneous Meetings, From Random Discussions. You Run Into Someone, You Ask What They’re Doing, You Say ‘wow,’ And Soon You’re Cooking Up All Sorts Of Ideas.
Running
Crazy
Creativity
I Try To Get People To See What I Have. . . . When You Run A Computer Company, You Have To Get People To Buy Into Your Dreams.
Running
Dream
People
Being The Richest Man In The Cemetery Doesn't Matter To Me.
Men
Best Job
Design Work
The Most Corrosive Piece Of Technology That I've Ever Seen Is Called Television - But Then, Again, Television, At Its Best, Is Magnificent.
Technology
Television
Pieces
It's More Fun To Be A Pirate Than To Join The Navy. On The Importance Of Loving What You Do.
Fun
Loving What You Do
Pirate
I Would Trade All Of My Technology For An Afternoon With Socrates.
Inspirational
Education
Technology
I Was Lucky To Get Into Computers When It Was A Very Young And Idealistic Industry. There Weren't Many Degrees Offered In Computer Science, So People In Computers Were Brilliant People From Mathematics, Physics, Music, Zoology, Whatever. They Loved It, And No One Was Really In It For The Money.
People
Degrees
Lucky
We Make Tools For People. Tools To Create, Tools To Communicate. The Age We're Living In, These Tools Surprise You. ... That's Why I Love What We Do. Because We Make These Tools, And We're Constantly Surprised With What People Do With Them.
People
Age
Tools
The People Who Are Crazy Enough To Think They Can Change The World Are The Ones Who Do.
Inspirational
Life
Motivational
For Most Of My Life, I’ve Felt That There Must Be More To Our Existence Than Meets The Eye. This Is Who I Am, And You Can’t Expect Me To Be Someone I’m Not.
Eye
Who I Am
Existence
My Job Is To Not Be Easy On People. My Job Is To Make Them Better. My Job Is To Pull Things Together From Different Parts Of The Company And Clear The Ways And Get The Resources For The Key Projects. And To Take These Great People We Have And To Push Them And Make Them Even Better, Coming Up With More Aggressive Visions Of How It Could Be.
Jobs
Keys
People
We Try To Use The Talents We Do Have To Express Our Deep Feelings, To Show Our Appreciation Of All The Contributions That Came Before Us, And To Add Something To That Flow. That's What's Driven Me.
Appreciation
Feelings
Trying
Your Work Is Going To Fill A Large Part Of Your Life... So Love What You Do. Your Time Is Limited. Don't Waste It.
Waste
You Need To Have A Collaborative Hiring Process.
Insightful
Needs
Process
It's Really Hard To Design Products By Focus Groups. A Lot Of Times, People Don't Know What They Want Until You Show It To Them.
Inspiring
Technology
Best Job
We're Not A Media Company. We Don't Own Media. We Don't Own Music. We Don't Own Films Or Television. We're Not A Media Company. We're Just Apple.
Media
Apples
Television
Be Honest With Yourself And With People Always Do Everything On Time. Never Give Up, Go To Your Goals, Even If All The Bad. In This Life, All Really, You Only Need To Do. The More I Talk To People, The More I Am Convinced That In General They Have One Goal - To Become The Richest Dead In The Cemetery.
Giving Up
People
Goal
The Reason That Apple Is Able To Create Products Like Ipad Is Because We Always Try To Be At The Intersection Of Technology And Liberal Arts, To Be Able To Get The Best Of Both.
Art
Technology
Ipads
One Way To Drive Fear Out Of A Relationship Is To Realize That Your Partner's Values Are The Same As Yours, That What You Care About Is Exactly What They Care About. In My Opinion, That Drives Fear Out And Makes For A Great Partnership, Whether It's A Corporate Partnership Or A Marriage.
Care
Way
Opinion
You Should Never Go To A Meeting Or Make A Telephone Call Without A Clear Idea Of What You Are Trying To Achieve.
Ideas
Discipline
Trying
Your Thoughts Construct Patterns Like Scaffolding In Your Mind. You Are Really Etching Chemical Patterns. In Most Cases, People Get Stuck In Those Patterns, Just Like Grooves In A Record, And They Never Get Out Of Them.
People
Mind
Etching
I Don't Need A Hard Disk In My Computer If I Can Get To The Server Faster... Carrying Around These Non-connected Computers Is Byzantine By Comparison.
Needs
Byzantine
Computer
Music Companies Are Not Technology Companies Any More Than Technology Companies Are Music Companies. They're Really Different From Each Other.
Technology
Different
Company
Design Is A Funny Word. Some People Think Design Means How It Looks. But Of Course, If You Dig Deeper, It's Really How It Works.
Mean
Creativity
Thinking
Believe Things Will Work Out. How Was I Ever To Know That The Girl Who Broke My Heart In University Would Lead To My Soulmate? How Was I To Know That The ‘dream Job’ I Was Rejected From Out Of College Would Lead Me To A Year Of Entrepreneurship And Adventure In Spain? How Was I To Know That Taking A Miserable Job Back In The States Would Be Just The Push I Needed To Vow To Never Do Something I Wasn’t Passionate About Again? Everything Works Out. I Mean Everything. As Long As You Believe It Will. When You Do, You Will Find The Silver Lining. That Will Take You To The Next Level.
Girl
Dream
Soulmate
Don't Be Afraid, You Can Do It.
Fear
Can Do
You Can Do It
It's Not About Money. It's About The People You Have, How You're Led, And How Much You Get It.
Best Job
People
Innovation
School Was Pretty Hard For Me At The Beginning.
School
Hard
Probably Death Is The Best Invention Of Life.
Invention
It Wasn't All Romantic. I Didn't Have A Dorm Room, So I Slept On The Floor In Friends' Rooms, I Returned Coke Bottles For The 5¢ Deposits To Buy Food With, And I Would Walk The 7 Miles Across Town Every Sunday Night To Get One Good Meal A Week At The Hare Krishna Temple. I Loved It.
Sunday
Night
Meals
I Admire Mark Zuckerberg... For Not Selling Out, For Wanting To Make A Company. I Admire That A Lot.
Zuckerberg
Selling
Mark
I Was In The Parking Lot, With The Key In The Car, And I Thought To Myself: If This Is My Last Night On Earth, Would I Rather Spend It At A Business Meeting Or With This Woman? I Ran Across The Parking Lot, Asked Her If She'd Have Dinner With Me. She Said Yes, We Walked Into Town, And We've Been Together Ever Since.
Night
Keys
Car
If You Tell People They Can't Burn Cds Of Their Music, As Almost Every Current Legal Music Service Has Done, Or They Can Only Burn One Cd With A Track Or Pay Per Track Per Burn Extra, Nobody Is Going To Go For It.
Cds
People
Track
But Innovation Comes From People Meeting Up In The Hallways Or Calling Each Other At 10:30 At Night With A New Idea, Or Because They Realized Something That Shoots Holes In How We've Been Thinking About A Problem.
Inspirational
Night
Thinking
Why Join The Navy If You Can Be A Pirate?
Business
Humorous
Small Jobs
I Began To Realize That An Intuitive Understanding And Consciousness Was More Significant Than Abstract Thinking And Intellectual Logical Analysis. Intuition Is A Very Powerful Thing, More Powerful Than Intellect, In My Opinion. That's Had A Big Impact On My Work.
Powerful
Thinking
Impact
People Need To Have The Incentive That If They Invest And Succeed, They Can Make A Fair Profit. Otherwise They'll Stop Investing.
People
Needs
Investing
To Turn Really Interesting Ideas And Fledgling Technologies Into A Company That Can Continue To Innovate For Years, It Requires A Lot Of Disciplines.
Success
Business
Technology
The Only Way To Be Truly Satisfied Is To Do What You Believe Is Great Work
Work
Believe
Loving What You Do
My Job Is Not To Be Easy On People. My Job Is To Take These Great People We Have And To Push Them And Make Them Even Better.
Motivational
Leadership
Jobs
We Did Not Enter The Search Business. Google Entered The Phone Business. Make No Mistake They Want To Kill The Iphone. We Won't Let Them.
Mistake
Iphone
Phones
My Job Is To Make The Whole Executive Team Good Enough To Be Successors, So That's What I Try To Do.
Jobs
Team
Trying
The Desktop Metaphor Was Invented Because One, You Were A Stand-alone Device, And Two, You Had To Manage Your Own Storage. That's A Very Big Thing In A Desktop World. And That May Go Away. You May Not Have To Manage Your Own Storage. You May Not Store Much Before Too Long.
Two
Long
Going Away
What We're Doing Here Will Send A Giant Ripple Through The Universe.
Giants
Ripple
Universe
I'm As Proud Of What We Don't Do As I Am Of What We Do.
Inspirational
Life
Life Lesson
When You Start Looking At A Problem And It Seems Really Simple, You Don't Really Understand The Complexity Of The Problem. Then You Get Into The Problem, And You See That It's Really Complicated, And You Come Up With All These Convoluted Solutions. That's Sort Of The Middle, And That's Where Most People Stop... But The Really Great Person Will Keep On Going And Find The Key, The Underlying Principle Of The Problem - And Come Up With An Elegant, Really Beautiful Solution That Works.
Beautiful
Simple
Keys
When You're Doing Something For Yourself, Or Your Best Friend Or Family, You're Not Going To Cheese Out. If You Don't Love Something, You're Not Going To Go The Extra Mile, Work The Extra Weekend, Challenge The Status Quo As Much.
Inspirational
Motivational
Weekend
Find People Who Are Competent And Really Bright, But More Importantly, People Who Care Exactly About The Same Things You Care About.
People
Who Cares
Care
I Always Thought Of Myself As A Humanities Person As A Kid, But I Liked Electronics. Then I Read Something That One Of My Heroes, Edwin Land Of Polaroid, Said About The Importance Of People Who Could Stand At The Intersection Of Humanities And Sciences, And I Decided That's What I Wanted To Do.
Hero
Kids
Land
Great Art Stretches The Taste, It Doesn't Follow Tastes.
Art
Taste
Great Art
Most People Make The Mistake Of Thinking Design Is What It Looks Like. People Think It's This Veneer - That The Designers Are Handed This Box And Told, 'make It Look Good!' That's Not What We Think Design Is. It's Not Just What It Looks Like And Feels Like. Design Is How It Works.
Mistake
Thinking
People
Great Engineers Are A Huge Multiplier.
Engineers
Huge
Innovation Is The Ability To See Change As An Opportunity - Not A Threat
Opportunity
Innovation
Threat
There's A Lot Of Symbolism To Your Return. Is That Going To Be Enough To Reinvigorate The Company With A Sense Of Magic?
Business
Symbolism
Magic
It Takes These Very Simple-minded Instructions - 'go Fetch A Number, Add It To This Number, Put The Result There, Perceive If It's Greater Than This Other Number' - But Executes Them At A Rate Of, Let's Say, 1,000,000 Per Second. At 1,000,000 Per Second, The Results Appear To Be Magic.
Technology
Simple
Numbers
Customers Don't Measure You On How Hard You Tried, They Measure You On What You Deliver.
Customers
Hard
You Know We're Constantly Taking. We Don't Make Most Of The Food We Eat, We Don't Grow It, Anyway. We Wear Clothes Other People Make, We Speak A Language Other People Developed, We Use A Mathematics Other People Evolved And Spent Their Lives Building. I Mean We're Constantly Taking Things. It's A Wonderful Ecstatic Feeling To Create Something And Put It Into The Pool Of Human Experience And Knowledge.
Knowledge
Mean
Science
The Hardest Thing When You Think About Focusing. You Think Focusing Is About Saying "yes." No. Focusing Is About Saying "no." And When You Say "no," You Piss Off People.
Inspirational
Thinking
People
It Is Hard To Think That A $2 Billion Company With 4,300-plus People Couldn't Compete With Six People In Blue Jeans.
Thinking
Blue
Jeans
You Can't Look At The Competition And Say You're Going To Do It Better. You Have To Look At The Competition And Say You're Going To Do It Differently.
Success
Competition
Looks
We Think That Computers Are The Most Remarkable Tools That Humankind Has Ever Come Up With, And We Think That People Are Basically Tool Users. So If We Can Just Get Lots Of Computers To Lots Of People, It Will Make Some Qualitative Difference To The World.
Thinking
Differences
People
Whenever You Do Any One Thing Intensely Over A Period Of Time You Have To Give Up Other Lives You Could Be Living. You Have To Have A Real Single-minded Kind Of Tunnel Vision If You Want To Get Anything Significant Accomplished. Especially If The Desire Is Not To Be A Businessman, But To Be A Creative Person.
Giving Up
Real
Tunnels
You're Already Naked. There Is No Reason Not To Follow Your Heart.
Change
Positive
Happiness
Do You Want To Sell Sugar Water All Your Life, Or Do You Want To Come With Me And Change The World?
Leadership
Motivation
Water
Get Closer Than Ever To Your Customers. So Close That You Tell Them What They Need Well Before They Realize It Themselves
Educational
Loyal Customers
Satisfaction
Our Dna Is As A Consumer Company - For That Individual Customer Who's Voting Thumbs Up Or Thumbs Down. That's Who We Think About. And We Think That Our Job Is To Take Responsibility For The Complete User Experience. And If It's Not Up To Par, It's Our Fault, Plain And Simply.
Inspirational
Jobs
Educational
You Have To Trust In Something - Your Gut, Destiny, Life, Karma, Whatever. This Approach Has Never Let Me Down, And It Has Made All The Difference In My Life.
Life
Motivational
Success
Simplicity Is The Ultimate Sophistication-- Steve Jobs Turned This Into The Slogan Behind An Early Mac Advertising Campaign. Which Doesn't Make It Less True.
Jobs
Simplicity
Campaigns
If You Live Each Day As It Was Your Last, Someday You'll Most Certainly Be Right
Inspirational
Death
Stanford University
This Revolution, The Information Revoultion, Is A Revolution Of Free Energy As Well, But Of Another Kind: Free Intellectual Energy. It's Very Crude Today, Yet Our Macintosh Computer Takes Less Power Than A 100-watt Bulb To Run It And It Can Save You Hours A Day. What Will It Be Able To Do Ten Or 20 Years From Now, Or 50 Years From Now?
Running
Years
Intellectual
I'd Rather Be A Pirate Than Join The Navy
Pirate
Navy
Making An Enduring Company Was Both Harder And More Important Than Making A Great Product.
Leadership
Important
Endure
This Revolution, The Information Revolution, Is A Revolution Of Free Energy As Well, But Of Another Kind: Free Intellectual Energy.
Intellectual
Energy
Information
I Sat In A Garage And Invented The Future.
Sat
Garage
Every Good Product I've Ever Seen Is Because A Group Of People Cared Deeply About Making Something Wonderful That They And Their Friends Wanted. They Wanted To Use It Themselves.
People
Groups
Use
Everything Is Based On A Simple Rule: Quality Is The Best Business Plan, Period.
Simple
Quality
Best Business
I'm One Of The Few People Who Understands How Producing Technology Requires Intuition And Creativity, And How Producing Something Artistic Takes Real Discipline.
Real
Creativity
Technology
Understanding Quotes: Their Essence and Application

Quotes, or quotations, are powerful tools in communication, encapsulating ideas, emotions, and wisdom in concise expressions. They serve various purposes across different contexts, from academic writing to everyday conversation.

1. Defining Quotes

A quote is a repetition of someone else's statement or thoughts. It can be a direct replication of words spoken or written by another individual, often used to support arguments, provide evidence, or convey profound insights.


2. The Importance of Quotes

2.1. Enhancing Credibility

Incorporating quotes from authoritative sources can bolster the credibility of your work. By referencing experts or primary sources, you demonstrate thorough research and a solid foundation for your arguments.


2.2. Providing Evidence

Quotes serve as concrete evidence to support claims. In academic and professional writing, they validate points made, offering readers a basis to trust the information presented.


2.3. Conveying Emotions and Perspectives

Quotes can encapsulate emotions and perspectives succinctly. They allow writers to express complex feelings or viewpoints through the words of others, often more eloquently than paraphrasing.


3. Types of Quotes

3.1. Direct Quotes

Direct quotes involve copying the exact words from a source, enclosed in quotation marks. They are used when the original wording is significant or particularly well-expressed.


3.2. Indirect Quotes (Paraphrasing)

Indirect quotes restate the original message in your own words. While not enclosed in quotation marks, they still require proper attribution to the original source.


3.3. Block Quotes

Block quotes are lengthy direct quotations, formatted as a separate block of text. They are typically used for quotes exceeding a certain length, varying by citation style. For instance, in APA style, quotes longer than 40 words are formatted as block quotes.



4. Proper Usage of Quotes


4.1. Contextual Relevance

Ensure that the quote you choose is relevant to the topic and adds value to your content. Avoid inserting quotes solely for decorative purposes.


4.2. Integration into Your Writing

Seamlessly integrate quotes into your writing. Introduce them appropriately and follow up with analysis or commentary to connect them to your main points.


4.3. Attribution and Citation

Always attribute quotes to their original authors and provide proper citations according to the required style guide (APA, MLA, Chicago, etc.).


5. Common Mistakes to Avoid


5.1. Overusing Quotes

Relying too heavily on quotes can overshadow your voice. Use them sparingly to support your arguments, not replace them.


5.2. Lack of Analysis

Presenting a quote without analysis or explanation can leave readers questioning its relevance. Always follow up with your interpretation or discussion.


5.3. Misquoting or Taking Out of Context

Ensure that quotes are accurate and not taken out of context, as this can mislead readers and undermine your credibility.



6. Quotes in Different Contexts


6.1. Academic Writing

In academic writing, quotes are used to support arguments, provide evidence, and engage with existing literature. Proper citation is crucial to avoid plagiarism.


6.2. Journalism

Journalists use quotes to provide firsthand accounts, add authenticity, and present multiple perspectives within a story.


6.3. Literature and Creative Writing

In literature, quotes can be used to convey character voices, themes, and stylistic elements. They enrich narratives and provide depth to storytelling.



7. Punctuation and Formatting


Understanding the correct punctuation and formatting of quotes is essential:


Quotation Marks: Always enclose direct quotes within quotation marks.


Punctuation Placement: In American English, periods and commas are placed inside quotation marks, while colons and semicolons are placed outside.


Block Quotes: For longer quotes, format them as block quotes without quotation marks, and indent the entire block.



8. Ethical Considerations


Ethical use of quotes involves accurate representation, proper attribution, and respect for intellectual property. Misuse can lead to plagiarism, which carries serious academic and professional consequences.

9. Tools for Managing Quotes


Utilize tools like citation generators and plagiarism checkers to manage quotes effectively. These tools help ensure proper formatting and originality in your writing.



Conclusion


Quotes are invaluable in enriching content, providing evidence, and conveying complex ideas succinctly. When used appropriately, they enhance the quality and credibility of your writing. Always ensure relevance, proper integration, and ethical usage to maximize their impact.


Trending Author
Carre Otis
Thomas Reed
Sandra Brown
Hugh Leonard
Elizabeth Janeway
Lee Iacocca
Category
Information