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We Suffer Not From Overproduction But From Undercirculation. You Have Heard Of Technocracy. I Wish I Had Those Fellows For My Competitors. I'd Like To Take The Automobile It Is Said They Predicted Could Be Made Now That Would Last Fifty Years. Even If Never Used, This Automobile Would Not Be Worth Anything Except To A Junkman In Ten Years, Because Of The Changes In Men's Tastes And Ideas. This Desire For Change Is An Inherent Quality In Human Nature, So That The Present Generation Must Not Try To Crystallize The Needs Of The Future Ones.

-Charles Kettering

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We Suffer Not From

Charles Kettering

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We Suffer Not From Overproduction But From Undercirculation. You Have Heard Of Technocracy. I Wish I Had Those Fellows For My Competitors. I'd Like To Take The Automobile It Is Said They Predicted Could Be Made Now That Would Last Fifty Years. Even If Never Used, This Automobile Would Not Be Worth Anything Except To A Junkman In Ten Years, Because Of The Changes In Men's Tastes And Ideas. This Desire For Change Is An Inherent Quality In Human Nature, So That The Present Generation Must Not Try To Crystallize The Needs Of The Future Ones.

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I Think That The Greatest Education In The World Is The Education Which Helps One To Be Able To Do The Right Things At The Time It Has To Be Done.

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The Simplest Way To Assure Sales Is To Keep Changing The Product The Market For New Things Is Indefinitely Elastic. One Of The Fundamental Purposes Of Advertising, Styling, And Research Is To Foster A Healthy Dissatisfaction.

It Is Easy To Build A Philosophy - It Doesn't Have To Run

You Can Send A Message Around The World In One-fifth Of A Second, Yet It May Take Years For It To Get From The Outside Of A Man's Head To The Inside.

You Are Always Too Late With A Development If You Are So Slow That People Demand It Before You Yourself Recognize It. The Research Department Should Have Foreseen What Was Necessary And Had It Ready To A Point Where People Never Knew They Wanted It Until It Was Made Available To Them.

The Biggest Job We Have Is To Teach A Newly Hired Employee How To Fail Intelligently. We Have To Train Him To Experiment Over And Over And To Keep On Trying And Failing Until He Learns What Will Work.

Inventing Is A Combination Of Brains And Materials. The More Brains You Use, The Less Material You Need.

If You Want To Kill Any Idea In The World, Get A Committee Working On It.

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If You're Doing Something The Same Way You Have Been Doing It For Ten Years, The Chances Are You Are Doing It Wrong.

Education Is Man's Going Forward From Cocksure Ignorance To Thoughtful Uncertainty.where There Is An Open Mind There Will Always Be A Frontier.

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Learn How To Fail Intelligently.

One Fails Forward Toward Success.

And There Is The Point Exactly, We Are All The Time Blaming Difficulties On To Something Else. Our Real Trouble Is That We Are Too Soft To Solve The Problem.

People Think Of The Inventor As A Screwball, But No One Ever Asks The Inventor What He Thinks Of Other People.

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Modern Psychology Teaches That Experience Is Not Merely The Best Teacher, But The Only Possible Teacher.. There Is No War Between Theory And Practice. The Most Valuable Experience Demands Both, And The Theory Should Supplement The Practice And Not Precede It.

All Human Development, No Matter What Form It Takes, Must Be Outside The Rules; Otherwise We Would Never Have Anything New.

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The Price Of Progress Is Trouble.

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Don't Bring Anything To Me But Trouble.

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Action Without Intelligence Is A Form Of Insanity, But Intelligence Without Action Is The Greatest Form Of Stupidity In The World.

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We Must Look Forward To The Future As That Is Where Most Of Us Will Be Spending The Rest Of Our Lives.

This Problem, Too, Will Look Simple After It Is Solved.

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