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Research Is An Organized Method Of Trying To Find Out What You Are Going To Do After You Cannot Do What You Are Doing Now. It May Also Be Said To Be The Method Of Keeping A Customer Reasonably Dissatisfied With What He Has. That Means Constant Improvement And Change So That The Customer Will Be Stimulated To Desire The New Product Enough To Buy It To Replace The One He Has.

-Charles Kettering

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Research Is An Organized

Charles Kettering

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Research Is An Organized Method Of Trying To Find Out What You Are Going To Do After You Cannot Do What You Are Doing Now. It May Also Be Said To Be The Method Of Keeping A Customer Reasonably Dissatisfied With What He Has. That Means Constant Improvement And Change So That The Customer Will Be Stimulated To Desire The New Product Enough To Buy It To Replace The One He Has.

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The Typical Eye Sees The Ten Per Cent Bad Of An Idea And Overlooks The Ninety Per Cent Good.

The Wright Brothers Flew Right Through The Smoke Screen Of Impossibility.

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No One Would Have Crossed The Ocean If He Could Have Gotten Off The Ship In The Storm.

You Must Take The Problem As It Is, And Let It Be What It Wants To Be.

When I Was Research Head Of General Motors And Wanted A Problem Solved, I'd Place A Table Outside The Meeting Room With A Sign: "leave Slide Rules Here." If I Didn't Do That, I'd Find Someone Reaching For His Slide Rule. Then He'd Be On His Feet Saying, "boss, You Can't Do It."

Logic Is A System Whereby One May Go Wrong With Confidence.

I've Never Heard Of Anyone Stumbling On Something Sitting Down.

The Biggest Job We Have Is To Teach A Newly Hired Employee How To Fail Intelligently. We Have To Train Him To Experiment Over And Over And To Keep On Trying And Failing Until He Learns What Will Work.

Don't Be Afraid To Stumble. Any Inventor Will Tell You That You Don't Follow A Plan Far Before You Strike A Snag. If, Out Of 100 Ideas You Get One That Works, It's Enough.

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The Sure Ways To Create New Ventures Of Discovery Are To Keep An Open Mind.

I Object To People Running Down The Future. I Am Going To Live All The Rest Of My Life There.

If I Have Had Any Success, It's Due To Luck, But I Notice The Harder I Work, The Luckier I Get.

99 Percent Of Success Is Built On Failure.

Every Great Improvement Has Come After Repeated Failures. Virtually Nothing Comes Out Right The First Time. Failures, Repeated Failures, Are Finger Posts On The Road To Achievement. One Fails Forward Toward Success.

Our Imagination Is The Only Limit To What We Can Hope To Have In The Future.

A Research Problem Is Not Solved By Apparatus; It Is Solved In A Man's Head.

We Must Look Forward To The Future As That Is Where Most Of Us Will Be Spending The Rest Of Our Lives.

We Work Day After Day, Not To Finish Things; But To Make The Future Better ... Because We Will Spend The Rest Of Our Lives There.

Don't Bring Anything To Me But Trouble.

We Are Just In The Kindergarten Of Uncovering Things; There Is No Downcurve In Science.

The Opportunities Of Man Are Limited Only By His Imagination. But So Few Have Imagination That There Are Ten Thousand Fiddlers To One Composer.

This Problem, Too, Will Look Simple After It Is Solved.

It Doesn't Matter If You Try And Try And Try Again, And Fail. It Does Matter If You Try And Fail, And Fail To Try Again.

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The Whole Fun Of Living Is Trying To Make Something Better.

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One Of The Things We Have To Be Thankful For Is That We Don't Get As Much Government As We Pay For.

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The World Hates Change, Yet It Is The Only Thing That Has Brought Progress.

Every Honest Researcher I Know Admits He's Just A Professional Amateur. He's Doing Whatever He's Doing For The First Time. That Makes Him An Amateur. He Has Sense Enough To Know That He's Going To Have A Lot Of Trouble, So That Makes Him A Professional.

If You Want To Kill Any Idea In The World, Get A Committee Working On It.

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Why Is The Human Skull As Dense As It Is? Nowadays We Can Send A Message Around The World In One-seventh Of A Second, But It Takes Years To Drive An Idea Through A Quarter-inch Of Human Skull.

Every Time You Tear A Leaf Off A Calendar, You Present A New Place For New Ideas And Progress.

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Bankers Regard Research As Most Dangerous A Thing That Makes Banking Hazardous Due To The Rapid Changes It Brings About In Industry.

All Human Development, No Matter What Form It Takes, Must Be Outside The Rules; Otherwise We Would Never Have Anything New.

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In America We Can Say What We Think, And Even If We Can't Think, We Can Say It Anyhow.

Inventing Is A Combination Of Brains And Materials. The More Brains You Use, The Less Material You Need.

Learn How To Fail Intelligently.

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Believe And Act As If It Were Impossible To Fail.

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A Problem Thoroughly Understood Is Always Fairly Simple. Found Your Opinions On Facts, Not Prejudices. We Know Too Many Things That Are Not True.

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The Price Of Progress Is Trouble.

And There Is The Point Exactly, We Are All The Time Blaming Difficulties On To Something Else. Our Real Trouble Is That We Are Too Soft To Solve The Problem.

It Is Man's Destiny To Ponder On The Riddle Of Existence And, As A Byproduct Of His Wonderment, To Create A New Life On This Earth.

If I Want To Stop A Research Program I Can Always Do It By Getting A Few Experts To Sit In On The Subject, Because They Know Right Away That It Was A Fool Thing To Try In The First Place.

Research Is An Organized Method Of Trying To Find Out What You Are Going To Do After You Cannot Do What You Are Doing Now. It May Also Be Said To Be The Method Of Keeping A Customer Reasonably Dissatisfied With What He Has. That Means Constant Improvement And Change So That The Customer Will Be Stimulated To Desire The New Product Enough To Buy It To Replace The One He Has.

It Is Easy To Build A Philosophy - It Doesn't Have To Run

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